CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1"/><link rel="stylesheet" href="/_next/static/css/57771a7998c11784.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/1ea9739f23a3b69e.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/38f7d385ab6d9f22.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/33ee5e80f001fd95.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/c99d6c2024146960.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/639ca35bc51610d3.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/1571eeb1adaac6eb.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ba4db49fc6237d8c.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/0a0d922ec8281d19.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/006228bc07977ccd.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/b0e0dd11aa1ac818.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-ad78a48d7502c847.js"/><script src="/_next/static/chunks/fd9d1056-96a9c9a805849b31.js" async=""></script><script src="/_next/static/chunks/19948-c36f71a920d62304.js" async=""></script><script src="/_next/static/chunks/main-app-d134c41a6c5a017b.js" async=""></script><script src="/_next/static/chunks/53877-51c4a285eb192ef0.js" async=""></script><script src="/_next/static/chunks/46403-e33a58cdfbb894e8.js" async=""></script><script src="/_next/static/chunks/58056-751c28e77ae5a19a.js" async=""></script><script src="/_next/static/chunks/87138-0346ed4de56c8f41.js" async=""></script><script src="/_next/static/chunks/48191-5065c49d069bd01c.js" async=""></script><script src="/_next/static/chunks/14604-45e3a9aa74635210.js" async=""></script><script src="/_next/static/chunks/55579-59b56c16d22d5e09.js" async=""></script><script src="/_next/static/chunks/94531-936a58903208c445.js" async=""></script><script src="/_next/static/chunks/7851-391d4a68ffe47521.js" async=""></script><script src="/_next/static/chunks/28051-6c99bb1ef2e7af63.js" async=""></script><script src="/_next/static/chunks/23714-107263d1137b8b64.js" async=""></script><script src="/_next/static/chunks/65777-3de4ee3a8101d13d.js" async=""></script><script src="/_next/static/chunks/50634-a6b23532a6b29b55.js" async=""></script><script src="/_next/static/chunks/50570-a3fc781dd79c6c81.js" async=""></script><script src="/_next/static/chunks/69558-1b9bff93d908a3d5.js" async=""></script><script src="/_next/static/chunks/63761-17f7fa9792e0fc0c.js" async=""></script><script src="/_next/static/chunks/2934-40203c6037aa8cbb.js" async=""></script><script src="/_next/static/chunks/86996-f19689892afa988b.js" async=""></script><script src="/_next/static/chunks/app/(main)/layout-1d4fd0d3d4d501fb.js" async=""></script><script src="/_next/static/chunks/74468-913b2d3a1cd26fb3.js" async=""></script><script src="/_next/static/chunks/app/(main)/not-found-50ae68819c421045.js" async=""></script><script src="/_next/static/chunks/1997-8c211c482f7f1b80.js" async=""></script><script src="/_next/static/chunks/87620-cdf22e94cf823402.js" async=""></script><script src="/_next/static/chunks/17436-7d847d18b236a58e.js" async=""></script><script src="/_next/static/chunks/app/layout-8129646ff22b7671.js" async=""></script><script src="/_next/static/chunks/app/(cards)/layout-ed869996799e05ab.js" async=""></script><script src="/_next/static/chunks/25058-f2b5f735f386b605.js" async=""></script><script src="/_next/static/chunks/app/global-error-00a3da7293b47179.js" async=""></script><script src="/_next/static/chunks/ee815485-de04c5299c631099.js" async=""></script><script src="/_next/static/chunks/673e98bc-0265ffc690629011.js" async=""></script><script src="/_next/static/chunks/17873-c31f11c5f34602f7.js" async=""></script><script src="/_next/static/chunks/18489-27cb2cd16662f495.js" async=""></script><script src="/_next/static/chunks/86224-d84904eb72b0dfed.js" async=""></script><script src="/_next/static/chunks/84537-1eb9b911718dbc8d.js" async=""></script><script src="/_next/static/chunks/46737-2f36019f198a103c.js" async=""></script><script src="/_next/static/chunks/48567-8ef86e02b791c3da.js" async=""></script><script src="/_next/static/chunks/59539-b936a597ce4d310d.js" async=""></script><script src="/_next/static/chunks/60732-5d81a22df49fe823.js" async=""></script><script src="/_next/static/chunks/26410-c1ceb75766380452.js" async=""></script><script src="/_next/static/chunks/10775-e27cdcfdb98c5e7f.js" async=""></script><script src="/_next/static/chunks/16977-129e2fc21c7723c7.js" async=""></script><script src="/_next/static/chunks/40951-b0998ca197295f10.js" async=""></script><script src="/_next/static/chunks/52854-84adc605e6b1eae6.js" async=""></script><script src="/_next/static/chunks/app/(main)/stories/%5Bslug%5D/page-34d5541025bdb2d0.js" async=""></script><link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-WZ46833KH9" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=G-WZ46833KH9" as="script"/><meta property="fb:app_id" content="1467820943460899"/><link rel="search" type="application/opensearchdescription+xml" title="ProductHunt" href="/osd.xml"/><meta name="theme-color" content="#ffffff"/><title> Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway. | Product Hunt</title><meta name="description" content="Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about."/><link rel="author" href="https://www.producthunt.com/@ndhoughton"/><meta name="author" content="Nathaniel Houghton"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="fb:app_id" content="1467820943460899"/><link rel="alternate" type="application/atom+xml" title="Product Hunt - All newest Products" href="https://www.producthunt.com/feed"/><meta property="og:title" content=" Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway. | Product Hunt"/><meta property="og:description" content="Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about."/><meta property="og:url" content="https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway"/><meta property="og:site_name" content="Product Hunt"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format"/><meta property="og:type" content="article"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@producthunt"/><meta name="twitter:creator" content="@ndhoughton"/><meta name="twitter:title" content=" Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway. | Product Hunt"/><meta name="twitter:description" content="Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about."/><meta name="twitter:image" content="https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format"/><link rel="icon" href="https://ph-static.imgix.net/ph-favicon-brand-500.ico?auto=format"/><link rel="apple-touch-icon-precomposed" href="https://ph-static.imgix.net/ph-ios-icon.png?auto=format"/><link rel="chrome-webstore-item" href="https://producthunt.app.link/extension"/><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script><script>(window[Symbol.for("ApolloSSRDataTransport")] ??= []).push({"rehydrate":{":R1kq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R5kq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R8ocutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R18cutkq:":{"data":undefined,"loading":true,"networkStatus":1,"called":true},":R9ocutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Ra8cutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Rkutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Rsutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R14utkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R1kutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R2sutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R34utkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R3cutkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R1dkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R1tkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Rccutkq:":{"data":{"viewer":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}}},"networkStatus":7},":RccutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R37rrqkutkq:":{"data":{"story":{"__typename":"AnthologiesStory","id":"13333","title":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","slug":"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","description":"","headerImageUuid":"e5189d44-bc6b-46a1-8bd9-e205222749e1.png","category":{"__typename":"Category","slug":"opinions","name":"Opinions"},"publishedAt":"2024-08-11T11:41:03-07:00","bodyHtml":"\u003cblockquote\u003eCold email worked so well that technology evolved to make cold email incredibly easy to do, which in turn destroyed the effectiveness. But after rapidly experimenting with several approaches, we conclude that cold email should not be abandoned.\u003c/blockquote\u003e\u003cdiv\u003e–\u003c/div\u003e\u003cdiv\u003eAnyone who has ever worked with me knows that I’m an outbound believer. It fits me well: I’ve long preferred big, aggressive, direct sales approaches to long-term marketing investments and (what I used to derisively call) “waiting for the phone to ring.” \u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.incendiumstrategies.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eIncendium\u003c/a\u003e, the growth studio that I founded, was created to help early-stage companies with growth \u0026amp; go-to-market operations. But it’s no surprise that we became an email shop. Over the last 8 years, we’ve worked with hundreds of companies, usually by sending mass outbound to book meetings for their sales teams. From the moment the pandemic hit, it was the best shortcut in B2B marketing.\u003c/div\u003e\u003cdiv\u003eBut last year, something started to change. We initially chalked it up to some inbox algorithm shifts and a slower VC funding environment. But we made adjustments, and performance remained low into 2024. We realized that something bigger was happening. Cold outbound email had eaten itself. \u003c/div\u003e\u003cdiv\u003eThe first domino to fall was mass availability of contact information from 2010 through 2021. When everyone has access to everyone else’s email address at ~$0 on the margin, one huge barrier to doing outbound fell. You can thank LinkedIn and ZoomInfo for opening the door and Apollo for kicking the whole thing down. \u003c/div\u003e\u003cdiv\u003eIn late 2023, something else happened, which was the mass availability of dozens (hundreds?) of point solution AI tools that made writing outbound emails (or anything else) entirely frictionless. Cold email worked so well that technology evolved to make cold email incredibly easy to do, which in turn destroyed the effectiveness of cold email thanks to volume. The problem isn’t delivery rates or poor targeting (at least not any more than these things were problems in 2021). The problem is that prospects are interacting with their inboxes in an entirely different way. They know what cold emails are and they know that it is now socially acceptable to not respond to them (or worse). \u003cdel\u003e\u003c/del\u003e\u003c/div\u003e\u003cdiv\u003eSo it is true to say that cold email doesn’t work anymore, at least not to drive direct responses and meeting requests. But after rapidly experimenting with several approaches, we conclude that cold email should not be abandoned. In fact, I’m convinced more than ever that it remains a crucial strategy for businesses, especially early-stage companies, and those who cast it aside as a broken channel will quickly fall behind their peers. \u003c/div\u003e\u003cdiv\u003eWhat experience suggests after the past year is that founders, marketers, and other B2B leaders need to recalibrate what cold email accomplishes for them. It is no longer a hack or shortcut, but it is still the foundation of a mature growth strategy involving multiple channels, thought leadership, and at its fullest potential, community.\u003c/div\u003e\u003ch2\u003eThe Changing Landscape of Outbound Email\u003c/h2\u003e\u003cblockquote\u003e[Cold email] is no longer a hack or shortcut, but it is still the foundation of a mature growth strategy involving multiple channels\u003c/blockquote\u003e\u003cdiv\u003eAs described above, by the middle of 2023, we were beginning to hit a tipping point. Inboxes reached a level of saturation that we hadn't seen before. The volume of cold emails increased, while their quality decreased. Mass availability of contact information and easy copy creation led to an order of magnitude more messages filling inboxes, causing recipients to become more discerning and less responsive. The days of sending out a high volume of generic emails and expecting results were over.\u003c/div\u003e\u003cdiv\u003eHowever, despite the changing dynamics, I noticed something interesting: people were still interacting with these emails. While response rates might have dropped, open rates and click-through rates (CTRs) remained surprisingly robust. This indicated that while responses decreased, the demand on the other end of the line remained the same (if you know where to look).\u003c/div\u003e\u003ch2\u003eOutbound Still Matters\u003c/h2\u003e\u003cblockquote\u003eA response today doesn’t just indicate curiosity. It’s stronger and probably means the prospect is ready to buy.\u003c/blockquote\u003e\u003cdiv\u003eEven before the pandemic response rate spike, the highest and best use for cold email was never to drive immediate sales; cold email has always been about identifying potential leads and understanding their needs.\u003c/div\u003e\u003cdiv\u003eI was surprised to find in looking through old blog posts that this isn’t very different from what we have always believed. I actually wrote about this in Incendium’s \u003ca href=\"https://www.incendiumstrategies.com/post/discovery-vs-persuasion\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003efirst blog post in 2020\u003c/a\u003e – well before the crash. Even when outbound email was at the top of its game, it was best used not to persuade prospects, but rather to naturally reveal those that already have some interest in a brand. The signals have changed, but the underlying principle remains the same.\u003c/div\u003e\u003cdiv\u003eIn the past, a positive response to an outbound email often meant an immediate interest in taking a sales meeting. Today, those signals are subtler. An opened email or a link click can provide valuable insights into a prospect's interests and pain points. And a response today doesn’t just indicate curiosity. It’s stronger and probably means the prospect is ready to buy. By analyzing these interactions, we can tailor our follow-up strategies to better address their needs.\u003c/div\u003e\u003ch2\u003eNow is the Time to Layer in Thought Leadership \u0026amp; Community Building\u003c/h2\u003e\u003cblockquote\u003eToday, buyers are doing more research before making a purchase decision... This shift necessitates a focus on thought leadership in parallel to any outbound tactics.\u003c/blockquote\u003e\u003cdiv\u003eAs marketing channels have evolved, our thinking on multichannel approaches have as well. If we take cold outbound email for what it is– a tool for discovery– that leaves us with the question of what to do with the prospects that we discover have interest but aren’t ready to make a buying decision. In a world where more prospects would respond directly to email marketing, these were nice-to-have strategies. Now, they are essential.\u003c/div\u003e\u003cdiv\u003eToday, buyers are doing more research before making a purchase decision. They seek out information, read reviews, and consume content to educate themselves about potential solutions. This shift necessitates a focus on thought leadership in parallel to any outbound tactics.\u003c/div\u003e\u003cdiv\u003eBy positioning yourself as an expert in your field, providing insights, sharing industry trends, and offering solutions to common problems, you build credibility and trust with your audience. When prospects are ready to make a decision, they're more likely to turn to a company they perceive as knowledgeable and trustworthy.\u003c/div\u003e\u003cdiv\u003eExpertise alone isn’t the only way to build trust, however. Buyers want to feel connected to the brands they engage with. They seek out communities where they can learn, share experiences, and gain insights from others facing similar challenges. Building a community around your brand creates a space for these interactions and keeps them connected to your company throughout the (potentially lengthy) time between being aware and being ready to buy.\u003c/div\u003e\u003cdiv\u003eDon’t fight long sales cycles. Own the process throughout. This means going beyond just having a presence on social media or a company blog and actively engaging with your audience, fostering discussions, and providing value through various channels. \u003c/div\u003e\u003ch2\u003eThe New Approach: Outbound + Thought Leadership + Community\u003c/h2\u003e\u003cblockquote\u003eThis new combination of plays has yielded some of the strongest top of funnel demand for Incendium that we’ve ever had.\u003c/blockquote\u003e\u003cdiv\u003eThe bad news is that we’re no longer in a world where you can choose one strategy. All of the above is required. Here's how we do it:\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003eOutbound Email for Discovery: \u003c/strong\u003eOutbound email remains our primary tool for discovering potential leads. We use it to identify prospects who show interest through subtle engagement signals like opens and clicks. By analyzing these interactions, we can segment our audience and tailor our follow-up messages accordingly, often using other channels like calling or LinkedIn.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eThought Leadership for Education: \u003c/strong\u003eWe create and share content that educates our audience on industry trends, best practices, and solutions to common challenges. For our team specifically, this includes Incendium’s \u003ca href=\"https://www.madeitpod.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMadeIt Podcast\u003c/a\u003e and YouTube channel, blog posts, weekly webinars, and other online events, and regular posting on our company LinkedIn page and my personal page (I refer to the latter as eating my vegetables since I’m not naturally inclined to be active online). Altogether, this helps to position us as experts and builds trust with our prospects.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCommunity Building for Engagement:\u003c/strong\u003e Incendium hosts our own \u003ca href=\"https://incendium.circle.so/c/start-here/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ecommunity\u003c/a\u003e on Circle for B2B professionals, plus two others for \u003ca href=\"https://www.entrepreneurcooperative.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003efounders\u003c/a\u003e and \u003ca href=\"https://www.cxcouncil.org/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ecustomer experience leaders\u003c/a\u003e. In these groups, we post job boards, encourage discussions, host virtual events and in-person meetups, answer questions, and provide a platform for our audience to connect over all sorts of topics. \u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003eWe've seen firsthand how this approach can drive success even in a saturated inbox environment. This new combination of plays has yielded some of the strongest top of funnel demand for Incendium that we’ve ever had– even before cold email alone stopped working. And we’ve seen similarly impressive results for the clients of ours that are bold enough to try something new. So, don't give up on outbound email. Instead, enhance it with thought leadership and community building, and you'll find that it still has a vital role to play in your business growth.\u003c/div\u003e\u003cdiv\u003e_\u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.incendiumstrategies.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eNathaniel Houghton\u003c/a\u003e is the co-founder of Incendium, a digital hub \u0026amp; studio for B2B demand generation. Incendium is an Inc 5000 honoree and has worked with hundreds of B2B companies including groups backed by Bessemer, Accel, a16z, Greycroft, Founders Fund, Hustle Fund, 500 Startups, Y Combinator, and more. Nate has experience as a founder, sales leader, and investor as well as an MBA from Harvard Business School.\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e","canManage":false,"minsToRead":9,"structuredData":{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway"},"headline":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","image":["https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format"],"author":{"@type":"Person","name":"Nathaniel Houghton","image":"https://ph-avatars.imgix.net/176924/original.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100","url":"https://www.producthunt.com/@ndhoughton"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"","datePublished":"2024-08-11T11:41:03.000-07:00","dateModified":"2024-11-10T08:15:46.938-08:00"},"meta":{"__typename":"MetaTags","title":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","description":"","creator":"@ndhoughton","canonicalUrl":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","image":"https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format","type":"article"},"moreStories":[{"__typename":"AnthologiesStory","id":"13663","title":"How to Detect AI Content with Keystroke Tracking","slug":"how-to-detect-ai-content-with-keystroke-tracking","headerImageUuid":"3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png","minsToRead":3,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5149485","name":"matt hardy","username":"mdahardy"},"authorName":"Mathew Hardy","authorUrl":""},{"__typename":"AnthologiesStory","id":"13630","title":"An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","slug":"initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","headerImageUuid":"3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp","minsToRead":3,"category":{"__typename":"Category","name":"Makers","slug":"makers"},"author":{"__typename":"User","id":"2713059","name":"Anton Osika","username":"antonosika"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13597","title":"The Case for Supabase","slug":"the-case-for-supabase","headerImageUuid":"a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png","minsToRead":9,"category":{"__typename":"Category","name":"Opinions","slug":"opinions"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13564","title":"3.5 Years, 12 Hard Pivots, Still Not Dead","slug":"3-5-years-12-hard-pivots-still-not-dead","headerImageUuid":"d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png","minsToRead":10,"category":{"__typename":"Category","name":"Opinions","slug":"opinions"},"author":{"__typename":"User","id":"3896127","name":"Vaibhav Gupta","username":"hellovai"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13465","title":"Cofounder Mode: A Tactical Guide to Finding a Cofounder","slug":"cofounder-mode-a-tactical-guide-to-finding-a-cofounder","headerImageUuid":"d406b3ba-2d4d-4d08-a966-5610980e802d.webp","minsToRead":10,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"13382","name":"Rob Balian","username":"robbalian"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13432","title":"A Founder’s Guide to AI Fine-Tuning","slug":"a-founder-s-guide-to-ai-fine-tuning","headerImageUuid":"2cd80df4-e3ff-43dd-8885-ad4a6b499b80.webp","minsToRead":5,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"970351","name":"Kyle Corbitt","username":"corbt"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13366","title":"A Better Way to Get Your First 10 B2B Customers","slug":"a-better-way-to-get-your-first-10-b2b-customers","headerImageUuid":"3850ebe3-c944-4989-9513-96bd2d5c8574.png","minsToRead":6,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"3090719","name":"Chris Bakke","username":"chrisbakke"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13399","title":"The Cold Email Template that Got Me an 8% Reply Rate","slug":"the-cold-email-template-that-got-me-an-8-reply-rate","headerImageUuid":"618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png","minsToRead":4,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5187421","name":"Xiaohan Shen","username":"shen_xh"},"authorName":"","authorUrl":""}],"authorName":"","authorUrl":"","author":{"__typename":"User","id":"176924","name":"Nathaniel Houghton","username":"ndhoughton","avatarUrl":"https://ph-avatars.imgix.net/176924/original.jpeg"},"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","hasVoted":false,"votesCount":15,"name":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","canComment":false,"commentsCount":12,"threads":{"__typename":"CommentConnection","totalCount":12,"edges":[{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3878310","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Extremely well written, and helpful. Thank you!","bodyHtml":"Extremely well written, and helpful. Thank you!","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7485570","name":"Ben Cawiezell","username":"ben_cawiezell1","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7485570/f1bba688-9704-4bbf-929d-9b6d85c862f7.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3878310","createdAt":"2024-09-07T19:44:10-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3878310","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3911058","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"I'm a writer (mainly a cold email writer), this posts gives me motivation to work towards my new outbound pitches... well said👏🏻","bodyHtml":"I'm a writer (mainly a cold email writer), this posts gives me motivation to work towards my new outbound pitches... well said👏🏻","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7495343","name":"Snega s","username":"snega_s","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7495343/e693d221-84bd-4964-9668-29f5136786d8.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3911058","createdAt":"2024-09-16T21:28:41-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3911058","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3875667","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Great insights! Looking forward to seeing what new solutions emerge to optimize this channel.","bodyHtml":"Great insights! Looking forward to seeing what new solutions emerge to optimize this channel.","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7558685","name":"Elena Nizhelskaia","username":"elena_nizhelskaia","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7558685/c5fa8a56-d4a9-4dea-8729-47e07031e685.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":1}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3875667","createdAt":"2024-09-06T15:22:18-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3875667","hasVoted":false,"votesCount":1}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3892631","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"This is great. Please keep us updated for more information. \u003ca href=\"https://waterheaterrepair-coloradosprings.com/condensing/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003econdensing water heater repair colorado springs\u003c/a\u003e","bodyHtml":"This is great. Please keep us updated for more information. \u003ca href=\"https://waterheaterrepair-coloradosprings.com/condensing/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003econdensing water heater repair colorado springs\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7579058","name":"Angel Brown","username":"angel_brown2","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7579058/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3892631","createdAt":"2024-09-11T04:15:40-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3892631","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3866528","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Also using video prospecting with tools like Videco helps to differentiate through creative campaigns","bodyHtml":"Also using video prospecting with tools like Videco helps to differentiate through creative campaigns","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"2682760","name":"Alexandre Contador","username":"alexdigitalmkt","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"598000","name":"Videco - AI Personalized Video","logoUuid":"1302906e-be25-4280-8363-11dc56467a3e.gif","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/2682760/original.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"GOLD","score":1019}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3866528","createdAt":"2024-09-04T21:45:33-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3866528","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"NQ","hasNextPage":true}}}},"networkStatus":7},":R37rrqkutkqH1:":{"data":{"viewer":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}}},"networkStatus":7},":R1kr7rrqkutkq:":{"data":undefined,"loading":true,"networkStatus":1,"called":true},":Rlr7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rlr7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R2lr7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R2lr7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Ra9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Ra9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rlqq9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rlqq9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R2u9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1iu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rb5iu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5iu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5iu9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5iu9r7rrqkutkqH2:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5iu9r7rrqkutkqH3:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5iu9r7rrqkutkqH4:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5iu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5iu9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R4u9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1ku9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rb5ku9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ku9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ku9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ku9r7rrqkutkqH2:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ku9r7rrqkutkqH3:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ku9r7rrqkutkqH4:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5ku9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5ku9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R6u9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1mu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rb5mu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5mu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5mu9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5mu9r7rrqkutkqH2:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5mu9r7rrqkutkqH3:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5mu9r7rrqkutkqH4:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5mu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5mu9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R8u9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1ou9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rb5ou9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ou9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ou9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ou9r7rrqkutkqH2:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ou9r7rrqkutkqH3:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5ou9r7rrqkutkqH4:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5ou9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5ou9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rau9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1qu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rb5qu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5qu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5qu9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5qu9r7rrqkutkqH2:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5qu9r7rrqkutkqH3:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rt5qu9r7rrqkutkqH4:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5qu9r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmt5qu9r7rrqkutkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R136r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Ra36r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R156r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rm56r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Ra56r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R176r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rm76r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Ra76r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R196r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rm96r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Ra96r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1b6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmb6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rab6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1d6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmd6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rad6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1f6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmf6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Raf6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R1h6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rmh6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":Rah6r7rrqkutkq:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined}},"events":[{"type":"started","options":{"skip":false,"fetchPolicy":"cache-first","query":"query Context{viewer{...UseCurrentUserFragment}}fragment ViewerNoticeFragment on Notice{type invite{id product{id slug}}makerSuggestion{id post{id slug}}dismissable{id isDismissed dismissableKey dismissableGroup}}fragment AbTestFragment on AbTestAssignment{name variant}fragment LaunchTipsFragment on Post{id canComment commentsCount featuredAt makerInviteUrl name url slug createdAt isMaker isHunter launchState shoutouts{id}}fragment UseCurrentUserFragment on Viewer{id email emailVerified isImpersonated analyticsIdentifyJson deviceType showCookiePolicy showCommentWarning showCaptcha showPhoneVerification isAdmin features notificationFeedItemsUnreadCount flashAlert notice{...ViewerNoticeFragment}otpRequiredFrom user{id avatarUrl isMaker name username}abTestActiveParticipations{...AbTestFragment}visitStreak{id emoji duration}recentLaunch{id ...LaunchTipsFragment}intercomUserHash ifVisitedFromMobile newsletterSettings{hasNewsletterSubscription}}","notifyOnNetworkStatusChange":false,"nextFetchPolicy":undefined},"id":"2"},{"type":"started","options":{"variables":{"slug":"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","includeThreadForCommentId":null,"commentsListSubjectFilter":null,"order":null,"excludeThreadForCommentId":null,"commentsListSubjectThreadsCursor":null},"skip":false,"fetchPolicy":"cache-first","query":"query StoryShowPage($slug:String!$commentsListSubjectThreadsCursor:String=\"\"$commentsListSubjectThreadsLimit:Int=5$commentsThreadRepliesCursor:String=\"\"$commentsListSubjectFilter:ThreadFilter$includeThreadForCommentId:ID$excludeThreadForCommentId:ID$order:ThreadOrder){story(slug:$slug){id title slug description headerImageUuid category{slug name}publishedAt bodyHtml canManage minsToRead structuredData meta{title description creator canonicalUrl image type}moreStories(limit:8){id ...StoryItem}...StoryAuthor ...FacebookShareButtonFragment ...StoryVoteButtonFragment ...StoryComments}}fragment UserImage on User{id name username avatarUrl}fragment ComingSoonUserBadgeFragment on User{id promotableUpcomingEvent{id}}fragment ProductThumbnailFragment on Product{id name logoUuid isNoLongerOnline}fragment TopProductBadgeFragment on User{id topProductBadge{id product{id ...ProductThumbnailFragment}}}fragment PostStatusIconFragment on Post{id productState}fragment PostThumbnailFragment on Post{id name thumbnailImageUuid ...PostStatusIconFragment}fragment TopLaunchBadgeFragment on User{id topLaunchBadge{id post{id ...PostThumbnailFragment product{id name}}}}fragment SelectedBylineProductFragment on User{id selectedBylineProduct{id ...ProductThumbnailFragment}}fragment KarmaBadgeItemFragment on KarmaBadge{kind score}fragment KarmaBadgeFragment on User{id karmaBadge{...KarmaBadgeItemFragment}}fragment PollOptionFragment on PollOption{id text imageUuid answersCount answersPercent hasAnswered}fragment PollFragment on Poll{id answersCount hasAnswered options{id ...PollOptionFragment}}fragment CommentActionBarDestroyButtonFragment on Comment{id}fragment CommentVoteButtonFragment on Comment{id ...on Votable{id hasVoted votesCount}}fragment FacebookShareButtonFragment on Shareable{id url}fragment CommentActionBarFragment on Comment{id approvalStatus isHidden isPinned isSticky canAward canViewReplyBtn isFlaggedByViewer path createdAt canEdit canDestroy poll{id answersCount}user{id name}score inputInfo{id typingSpeed pastedIndex pastedValue}awardOptions{id option}...CommentActionBarDestroyButtonFragment ...CommentVoteButtonFragment ...FacebookShareButtonFragment}fragment CommentFragment on Comment{id award isHidden approvalStatus badges isSticky body bodyHtml subject{id}user{id name username ...ComingSoonUserBadgeFragment ...TopProductBadgeFragment ...TopLaunchBadgeFragment ...SelectedBylineProductFragment ...UserImage ...KarmaBadgeFragment}poll{id ...PollFragment}...CommentActionBarFragment}fragment CommentsThreadFragment on Comment{id isSticky visibleRepliesCount repliesCount canAward replies(first:5 after:$commentsThreadRepliesCursor focusCommentId:$includeThreadForCommentId){edges{node{id ...CommentFragment}}pageInfo{endCursor hasNextPage}}...CommentFragment}fragment CommentsListSubjectFragment on Commentable{id threads(first:$commentsListSubjectThreadsLimit after:$commentsListSubjectThreadsCursor filter:$commentsListSubjectFilter order:$order includeCommentId:$includeThreadForCommentId excludeCommentId:$excludeThreadForCommentId){totalCount edges{node{id ...CommentsThreadFragment}}pageInfo{endCursor hasNextPage}}}fragment CommentsSubjectFragment on Commentable{id commentsCount ...CommentsListSubjectFragment}fragment StoryItem on AnthologiesStory{id title slug headerImageUuid minsToRead category{name slug}author{id name username}authorName authorUrl}fragment StoryAuthor on AnthologiesStory{id authorName authorUrl author{id name username ...UserImage}}fragment StoryVoteButtonFragment on AnthologiesStory{id hasVoted votesCount}fragment StoryComments on AnthologiesStory{id name:title canComment commentsCount ...CommentsSubjectFragment}","notifyOnNetworkStatusChange":false,"nextFetchPolicy":undefined},"id":"3"},{"type":"data","id":"2","result":{"data":{"viewer":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_top_product_badge","ph_hub_top_badges","ph_phone_verification","ph_unfurl_unfeatured_posts","ph_verify_usa_phone_number","ph_verify_with_targeted_friction","ph_score_events_enabled","ph_mega_ads"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"aa724ee7-64b6-43d0-8d8f-63d2777283d1","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}}}}},{"type":"complete","id":"2"},{"type":"data","id":"3","result":{"data":{"story":{"__typename":"AnthologiesStory","id":"13333","title":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","slug":"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","description":"","headerImageUuid":"e5189d44-bc6b-46a1-8bd9-e205222749e1.png","category":{"__typename":"Category","slug":"opinions","name":"Opinions"},"publishedAt":"2024-08-11T11:41:03-07:00","bodyHtml":"\u003cblockquote\u003eCold email worked so well that technology evolved to make cold email incredibly easy to do, which in turn destroyed the effectiveness. But after rapidly experimenting with several approaches, we conclude that cold email should not be abandoned.\u003c/blockquote\u003e\u003cdiv\u003e–\u003c/div\u003e\u003cdiv\u003eAnyone who has ever worked with me knows that I’m an outbound believer. It fits me well: I’ve long preferred big, aggressive, direct sales approaches to long-term marketing investments and (what I used to derisively call) “waiting for the phone to ring.” \u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.incendiumstrategies.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eIncendium\u003c/a\u003e, the growth studio that I founded, was created to help early-stage companies with growth \u0026amp; go-to-market operations. But it’s no surprise that we became an email shop. Over the last 8 years, we’ve worked with hundreds of companies, usually by sending mass outbound to book meetings for their sales teams. From the moment the pandemic hit, it was the best shortcut in B2B marketing.\u003c/div\u003e\u003cdiv\u003eBut last year, something started to change. We initially chalked it up to some inbox algorithm shifts and a slower VC funding environment. But we made adjustments, and performance remained low into 2024. We realized that something bigger was happening. Cold outbound email had eaten itself. \u003c/div\u003e\u003cdiv\u003eThe first domino to fall was mass availability of contact information from 2010 through 2021. When everyone has access to everyone else’s email address at ~$0 on the margin, one huge barrier to doing outbound fell. You can thank LinkedIn and ZoomInfo for opening the door and Apollo for kicking the whole thing down. \u003c/div\u003e\u003cdiv\u003eIn late 2023, something else happened, which was the mass availability of dozens (hundreds?) of point solution AI tools that made writing outbound emails (or anything else) entirely frictionless. Cold email worked so well that technology evolved to make cold email incredibly easy to do, which in turn destroyed the effectiveness of cold email thanks to volume. The problem isn’t delivery rates or poor targeting (at least not any more than these things were problems in 2021). The problem is that prospects are interacting with their inboxes in an entirely different way. They know what cold emails are and they know that it is now socially acceptable to not respond to them (or worse). \u003cdel\u003e\u003c/del\u003e\u003c/div\u003e\u003cdiv\u003eSo it is true to say that cold email doesn’t work anymore, at least not to drive direct responses and meeting requests. But after rapidly experimenting with several approaches, we conclude that cold email should not be abandoned. In fact, I’m convinced more than ever that it remains a crucial strategy for businesses, especially early-stage companies, and those who cast it aside as a broken channel will quickly fall behind their peers. \u003c/div\u003e\u003cdiv\u003eWhat experience suggests after the past year is that founders, marketers, and other B2B leaders need to recalibrate what cold email accomplishes for them. It is no longer a hack or shortcut, but it is still the foundation of a mature growth strategy involving multiple channels, thought leadership, and at its fullest potential, community.\u003c/div\u003e\u003ch2\u003eThe Changing Landscape of Outbound Email\u003c/h2\u003e\u003cblockquote\u003e[Cold email] is no longer a hack or shortcut, but it is still the foundation of a mature growth strategy involving multiple channels\u003c/blockquote\u003e\u003cdiv\u003eAs described above, by the middle of 2023, we were beginning to hit a tipping point. Inboxes reached a level of saturation that we hadn't seen before. The volume of cold emails increased, while their quality decreased. Mass availability of contact information and easy copy creation led to an order of magnitude more messages filling inboxes, causing recipients to become more discerning and less responsive. The days of sending out a high volume of generic emails and expecting results were over.\u003c/div\u003e\u003cdiv\u003eHowever, despite the changing dynamics, I noticed something interesting: people were still interacting with these emails. While response rates might have dropped, open rates and click-through rates (CTRs) remained surprisingly robust. This indicated that while responses decreased, the demand on the other end of the line remained the same (if you know where to look).\u003c/div\u003e\u003ch2\u003eOutbound Still Matters\u003c/h2\u003e\u003cblockquote\u003eA response today doesn’t just indicate curiosity. It’s stronger and probably means the prospect is ready to buy.\u003c/blockquote\u003e\u003cdiv\u003eEven before the pandemic response rate spike, the highest and best use for cold email was never to drive immediate sales; cold email has always been about identifying potential leads and understanding their needs.\u003c/div\u003e\u003cdiv\u003eI was surprised to find in looking through old blog posts that this isn’t very different from what we have always believed. I actually wrote about this in Incendium’s \u003ca href=\"https://www.incendiumstrategies.com/post/discovery-vs-persuasion\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003efirst blog post in 2020\u003c/a\u003e – well before the crash. Even when outbound email was at the top of its game, it was best used not to persuade prospects, but rather to naturally reveal those that already have some interest in a brand. The signals have changed, but the underlying principle remains the same.\u003c/div\u003e\u003cdiv\u003eIn the past, a positive response to an outbound email often meant an immediate interest in taking a sales meeting. Today, those signals are subtler. An opened email or a link click can provide valuable insights into a prospect's interests and pain points. And a response today doesn’t just indicate curiosity. It’s stronger and probably means the prospect is ready to buy. By analyzing these interactions, we can tailor our follow-up strategies to better address their needs.\u003c/div\u003e\u003ch2\u003eNow is the Time to Layer in Thought Leadership \u0026amp; Community Building\u003c/h2\u003e\u003cblockquote\u003eToday, buyers are doing more research before making a purchase decision... This shift necessitates a focus on thought leadership in parallel to any outbound tactics.\u003c/blockquote\u003e\u003cdiv\u003eAs marketing channels have evolved, our thinking on multichannel approaches have as well. If we take cold outbound email for what it is– a tool for discovery– that leaves us with the question of what to do with the prospects that we discover have interest but aren’t ready to make a buying decision. In a world where more prospects would respond directly to email marketing, these were nice-to-have strategies. Now, they are essential.\u003c/div\u003e\u003cdiv\u003eToday, buyers are doing more research before making a purchase decision. They seek out information, read reviews, and consume content to educate themselves about potential solutions. This shift necessitates a focus on thought leadership in parallel to any outbound tactics.\u003c/div\u003e\u003cdiv\u003eBy positioning yourself as an expert in your field, providing insights, sharing industry trends, and offering solutions to common problems, you build credibility and trust with your audience. When prospects are ready to make a decision, they're more likely to turn to a company they perceive as knowledgeable and trustworthy.\u003c/div\u003e\u003cdiv\u003eExpertise alone isn’t the only way to build trust, however. Buyers want to feel connected to the brands they engage with. They seek out communities where they can learn, share experiences, and gain insights from others facing similar challenges. Building a community around your brand creates a space for these interactions and keeps them connected to your company throughout the (potentially lengthy) time between being aware and being ready to buy.\u003c/div\u003e\u003cdiv\u003eDon’t fight long sales cycles. Own the process throughout. This means going beyond just having a presence on social media or a company blog and actively engaging with your audience, fostering discussions, and providing value through various channels. \u003c/div\u003e\u003ch2\u003eThe New Approach: Outbound + Thought Leadership + Community\u003c/h2\u003e\u003cblockquote\u003eThis new combination of plays has yielded some of the strongest top of funnel demand for Incendium that we’ve ever had.\u003c/blockquote\u003e\u003cdiv\u003eThe bad news is that we’re no longer in a world where you can choose one strategy. All of the above is required. Here's how we do it:\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003eOutbound Email for Discovery: \u003c/strong\u003eOutbound email remains our primary tool for discovering potential leads. We use it to identify prospects who show interest through subtle engagement signals like opens and clicks. By analyzing these interactions, we can segment our audience and tailor our follow-up messages accordingly, often using other channels like calling or LinkedIn.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eThought Leadership for Education: \u003c/strong\u003eWe create and share content that educates our audience on industry trends, best practices, and solutions to common challenges. For our team specifically, this includes Incendium’s \u003ca href=\"https://www.madeitpod.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMadeIt Podcast\u003c/a\u003e and YouTube channel, blog posts, weekly webinars, and other online events, and regular posting on our company LinkedIn page and my personal page (I refer to the latter as eating my vegetables since I’m not naturally inclined to be active online). Altogether, this helps to position us as experts and builds trust with our prospects.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCommunity Building for Engagement:\u003c/strong\u003e Incendium hosts our own \u003ca href=\"https://incendium.circle.so/c/start-here/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ecommunity\u003c/a\u003e on Circle for B2B professionals, plus two others for \u003ca href=\"https://www.entrepreneurcooperative.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003efounders\u003c/a\u003e and \u003ca href=\"https://www.cxcouncil.org/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ecustomer experience leaders\u003c/a\u003e. In these groups, we post job boards, encourage discussions, host virtual events and in-person meetups, answer questions, and provide a platform for our audience to connect over all sorts of topics. \u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003eWe've seen firsthand how this approach can drive success even in a saturated inbox environment. This new combination of plays has yielded some of the strongest top of funnel demand for Incendium that we’ve ever had– even before cold email alone stopped working. And we’ve seen similarly impressive results for the clients of ours that are bold enough to try something new. So, don't give up on outbound email. Instead, enhance it with thought leadership and community building, and you'll find that it still has a vital role to play in your business growth.\u003c/div\u003e\u003cdiv\u003e_\u003c/div\u003e\u003cdiv\u003e\u003ca href=\"https://www.incendiumstrategies.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eNathaniel Houghton\u003c/a\u003e is the co-founder of Incendium, a digital hub \u0026amp; studio for B2B demand generation. Incendium is an Inc 5000 honoree and has worked with hundreds of B2B companies including groups backed by Bessemer, Accel, a16z, Greycroft, Founders Fund, Hustle Fund, 500 Startups, Y Combinator, and more. Nate has experience as a founder, sales leader, and investor as well as an MBA from Harvard Business School.\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e","canManage":false,"minsToRead":9,"structuredData":{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway"},"headline":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","image":["https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format"],"author":{"@type":"Person","name":"Nathaniel Houghton","image":"https://ph-avatars.imgix.net/176924/original.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100","url":"https://www.producthunt.com/@ndhoughton"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"","datePublished":"2024-08-11T11:41:03.000-07:00","dateModified":"2024-11-10T08:15:46.938-08:00"},"meta":{"__typename":"MetaTags","title":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","description":"","creator":"@ndhoughton","canonicalUrl":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","image":"https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format","type":"article"},"moreStories":[{"__typename":"AnthologiesStory","id":"13663","title":"How to Detect AI Content with Keystroke Tracking","slug":"how-to-detect-ai-content-with-keystroke-tracking","headerImageUuid":"3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png","minsToRead":3,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5149485","name":"matt hardy","username":"mdahardy"},"authorName":"Mathew Hardy","authorUrl":""},{"__typename":"AnthologiesStory","id":"13630","title":"An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","slug":"initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","headerImageUuid":"3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp","minsToRead":3,"category":{"__typename":"Category","name":"Makers","slug":"makers"},"author":{"__typename":"User","id":"2713059","name":"Anton Osika","username":"antonosika"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13597","title":"The Case for Supabase","slug":"the-case-for-supabase","headerImageUuid":"a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png","minsToRead":9,"category":{"__typename":"Category","name":"Opinions","slug":"opinions"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13564","title":"3.5 Years, 12 Hard Pivots, Still Not Dead","slug":"3-5-years-12-hard-pivots-still-not-dead","headerImageUuid":"d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png","minsToRead":10,"category":{"__typename":"Category","name":"Opinions","slug":"opinions"},"author":{"__typename":"User","id":"3896127","name":"Vaibhav Gupta","username":"hellovai"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13465","title":"Cofounder Mode: A Tactical Guide to Finding a Cofounder","slug":"cofounder-mode-a-tactical-guide-to-finding-a-cofounder","headerImageUuid":"d406b3ba-2d4d-4d08-a966-5610980e802d.webp","minsToRead":10,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"13382","name":"Rob Balian","username":"robbalian"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13432","title":"A Founder’s Guide to AI Fine-Tuning","slug":"a-founder-s-guide-to-ai-fine-tuning","headerImageUuid":"2cd80df4-e3ff-43dd-8885-ad4a6b499b80.webp","minsToRead":5,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"970351","name":"Kyle Corbitt","username":"corbt"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13366","title":"A Better Way to Get Your First 10 B2B Customers","slug":"a-better-way-to-get-your-first-10-b2b-customers","headerImageUuid":"3850ebe3-c944-4989-9513-96bd2d5c8574.png","minsToRead":6,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"3090719","name":"Chris Bakke","username":"chrisbakke"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13399","title":"The Cold Email Template that Got Me an 8% Reply Rate","slug":"the-cold-email-template-that-got-me-an-8-reply-rate","headerImageUuid":"618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png","minsToRead":4,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5187421","name":"Xiaohan Shen","username":"shen_xh"},"authorName":"","authorUrl":""}],"authorName":"","authorUrl":"","author":{"__typename":"User","id":"176924","name":"Nathaniel Houghton","username":"ndhoughton","avatarUrl":"https://ph-avatars.imgix.net/176924/original.jpeg"},"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway","hasVoted":false,"votesCount":15,"name":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","canComment":false,"commentsCount":12,"threads":{"__typename":"CommentConnection","totalCount":12,"edges":[{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3878310","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Extremely well written, and helpful. Thank you!","bodyHtml":"Extremely well written, and helpful. Thank you!","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7485570","name":"Ben Cawiezell","username":"ben_cawiezell1","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7485570/f1bba688-9704-4bbf-929d-9b6d85c862f7.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3878310","createdAt":"2024-09-07T19:44:10-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3878310","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3911058","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"I'm a writer (mainly a cold email writer), this posts gives me motivation to work towards my new outbound pitches... well said👏🏻","bodyHtml":"I'm a writer (mainly a cold email writer), this posts gives me motivation to work towards my new outbound pitches... well said👏🏻","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7495343","name":"Snega s","username":"snega_s","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7495343/e693d221-84bd-4964-9668-29f5136786d8.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3911058","createdAt":"2024-09-16T21:28:41-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3911058","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3875667","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Great insights! Looking forward to seeing what new solutions emerge to optimize this channel.","bodyHtml":"Great insights! Looking forward to seeing what new solutions emerge to optimize this channel.","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7558685","name":"Elena Nizhelskaia","username":"elena_nizhelskaia","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7558685/c5fa8a56-d4a9-4dea-8729-47e07031e685.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":1}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3875667","createdAt":"2024-09-06T15:22:18-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3875667","hasVoted":false,"votesCount":1}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3892631","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"This is great. Please keep us updated for more information. \u003ca href=\"https://waterheaterrepair-coloradosprings.com/condensing/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003econdensing water heater repair colorado springs\u003c/a\u003e","bodyHtml":"This is great. Please keep us updated for more information. \u003ca href=\"https://waterheaterrepair-coloradosprings.com/condensing/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003econdensing water heater repair colorado springs\u003c/a\u003e","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"7579058","name":"Angel Brown","username":"angel_brown2","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":null,"avatarUrl":"https://ph-avatars.imgix.net/7579058/original.png","karmaBadge":{"__typename":"KarmaBadge","kind":"PLAIN","score":0}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3892631","createdAt":"2024-09-11T04:15:40-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3892631","hasVoted":false,"votesCount":0}},{"__typename":"CommentEdge","node":{"__typename":"Comment","id":"3866528","isSticky":false,"visibleRepliesCount":0,"repliesCount":0,"canAward":false,"replies":{"__typename":"CommentConnection","edges":[],"pageInfo":{"__typename":"PageInfo","endCursor":"","hasNextPage":false}},"award":null,"isHidden":false,"approvalStatus":"pending_visible","badges":[],"body":"Also using video prospecting with tools like Videco helps to differentiate through creative campaigns","bodyHtml":"Also using video prospecting with tools like Videco helps to differentiate through creative campaigns","subject":{"__typename":"AnthologiesStory","id":"13333"},"user":{"__typename":"User","id":"2682760","name":"Alexandre Contador","username":"alexdigitalmkt","promotableUpcomingEvent":null,"topProductBadge":null,"topLaunchBadge":null,"selectedBylineProduct":{"__typename":"Product","id":"598000","name":"Videco - AI Personalized Video","logoUuid":"1302906e-be25-4280-8363-11dc56467a3e.gif","isNoLongerOnline":false},"avatarUrl":"https://ph-avatars.imgix.net/2682760/original.jpeg","karmaBadge":{"__typename":"KarmaBadge","kind":"GOLD","score":1019}},"poll":null,"isPinned":false,"canViewReplyBtn":false,"isFlaggedByViewer":false,"path":"/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3866528","createdAt":"2024-09-04T21:45:33-07:00","canEdit":false,"canDestroy":false,"score":null,"inputInfo":null,"awardOptions":[{"__typename":"CommentAward","id":"design","option":"design"},{"__typename":"CommentAward","id":"idea","option":"idea"},{"__typename":"CommentAward","id":"intro","option":"intro"},{"__typename":"CommentAward","id":"bug","option":"bug"},{"__typename":"CommentAward","id":"funny","option":"funny"}],"url":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3866528","hasVoted":false,"votesCount":0}}],"pageInfo":{"__typename":"PageInfo","endCursor":"NQ","hasNextPage":true}}}}}},{"type":"complete","id":"3"}]})</script></head><body><div id="root-container"><header class="w-full border-b-2 border-gray-200 bg-white sticky top-0 z-20 "><div class="mx-auto grid max-w-[1216px] grid-cols-[1fr_2fr_1fr] items-center gap-2 bg-white px-6 py-5 sm:grid-cols-[auto_1fr_auto] lg:px-0"><div class="flex flex-row items-center gap-6 md:gap-8"><a aria-label="Product Hunt Logo" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="40" height="40" viewBox="0 0 40 40" class="size-10"><g fill="none" fill-rule="evenodd"><path fill="#FF6154" d="M40 20c0 11.046-8.954 20-20 20S0 31.046 0 20 8.954 0 20 0s20 8.954 20 20"></path><path fill="#FFF" d="M22.667 20H17v-6h5.667a3 3 0 0 1 0 6m0-10H13v20h4v-6h5.667a7 7 0 1 0 0-14"></path></g></svg></a><div class="text-14 font-normal text-dark-gray relative"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" class="absolute left-4 top-3 size-4"><path fill="#4B587C" d="M7 14c-3.86 0-7-3.14-7-7s3.14-7 7-7 7 3.14 7 7-3.14 7-7 7M7 2C4.243 2 2 4.243 2 7s2.243 5 5 5 5-2.243 5-5-2.243-5-5-5m8.707 12.293L13.314 11.9a8 8 0 0 1-1.414 1.414l2.393 2.393a.997.997 0 0 0 1.414 0 1 1 0 0 0 0-1.414" opacity="0.5"></path></svg><input data-hj-allow="true" data-test="header-search-input" autoComplete="off" class="input box-border h-10 w-full min-w-[164px] max-w-full appearance-none rounded-full border-0 border-white bg-gray-100 px-10 pl-[40px] text-light-gray focus:outline-none sm:w-full sm:max-w-[216px] sm:text-base" placeholder="Search" title="Search" name="q"/></div></div><nav aria-label="Main Navigation"><ul class="flex flex-row items-center justify-center gap-6 md:gap-7 lg:gap-8"><li class="group relative list-none" data-test="header-nav-link-launches"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-gray-700 transition-all duration-300 group-hover:text-brand-500" href="/leaderboard/daily/2024/11/26?ref=header_nav">Launches<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a><div class="styles_dropdown__6p8ZV hidden group-hover:block group-hover:translate-y-0 group-hover:opacity-100 styles_left__zme_r"><div class="bg-white styles_shadow__RlOHG"><div class="z-100 px-4 py-2"><a href="/coming-soon?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(213, 243, 221, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#d5f3dd" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#599D6B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#ComingSoon_svg__a)"><path d="M12 21.25a8.25 8.25 0 1 0 0-16.5 8.25 8.25 0 0 0 0 16.5m-6.75-18-3 3m16.5-3 3 3"></path><path d="M12 7.75V13h5.25"></path></g><defs><clipPath id="ComingSoon_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Coming soon</div><div class="text-12 font-normal text-light-gray">Upcoming launches to watch</div></div></div></a><a href="/leaderboard/daily/2024/11/26?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(255, 230, 228, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe6e4" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#F86C60" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#LaunchArchive_svg__a)"><path d="M9 17.25s-.75 3-5.25 3c0-4.5 3-5.25 3-5.25m11.167-4.416c2.25-2.25 2.39-4.927 2.32-6.12a.75.75 0 0 0-.7-.7c-1.194-.071-3.869.068-6.12 2.32L7.5 12l4.5 4.5zM12.75 6.75H6.97a.75.75 0 0 0-.53.22l-3.22 3.22a.75.75 0 0 0 .425 1.272L7.5 12"></path><path d="M17.25 11.25v5.78a.75.75 0 0 1-.22.53l-3.22 3.22a.75.75 0 0 1-1.272-.425L12 16.5"></path></g><defs><clipPath id="LaunchArchive_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Launch archive</div><div class="text-12 font-normal text-light-gray">Most-loved launches by the community</div></div></div></a><a href="/launch?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(229, 239, 255, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#e5efff" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#3979E3" stroke-width="1.5" clip-path="url(#LaunchGuide_svg__a)"><path stroke-miterlimit="10" d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path stroke-linecap="round" stroke-linejoin="round" d="m16.5 7.5-6 3-3 6 6-3z"></path></g><defs><clipPath id="LaunchGuide_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Launch Guide</div><div class="text-12 font-normal text-light-gray">Checklists and pro tips for launching</div></div></div></a></div></div></div></li><li class="group relative"><a class="group flex flex-row items-center gap-1 text-16 font-semibold text-gray-700 transition-all duration-300 group-hover:text-brand-500" href="/categories?ref=header_nav">Products<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a></li><li class="group relative list-none" data-test="header-nav-link-news"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-gray-700 transition-all duration-300 group-hover:text-brand-500" href="/newsletters?ref=header_nav">News<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a><div class="styles_dropdown__6p8ZV hidden group-hover:block group-hover:translate-y-0 group-hover:opacity-100 styles_left__zme_r"><div class="bg-white styles_shadow__RlOHG"><div class="z-100 px-4 py-2"><a href="/newsletters?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(234, 233, 255, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#eae9ff" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#6D68D4" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Newsletter_svg__a)"><path d="M3 5.25h18V18a.75.75 0 0 1-.75.75H3.75A.75.75 0 0 1 3 18z"></path><path d="m21 5.25-9 8.25-9-8.25"></path></g><defs><clipPath id="Newsletter_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Newsletter</div><div class="text-12 font-normal text-light-gray">The best of Product Hunt, every day</div></div></div></a><a href="/stories?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(255, 233, 244, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe9f4" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#F468AC" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Stories_svg__a)"><path d="M12 8.25a3 3 0 0 1 3-3h6a.75.75 0 0 1 .75.75v12a.75.75 0 0 1-.75.75h-6a3 3 0 0 0-3 3M2.25 18a.75.75 0 0 0 .75.75h6a3 3 0 0 1 3 3V8.25a3 3 0 0 0-3-3H3a.75.75 0 0 0-.75.75zM15 9h3.75M15 12h3.75M15 15h3.75"></path></g><defs><clipPath id="Stories_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Stories</div><div class="text-12 font-normal text-light-gray">Tech news, interviews, and tips from makers</div></div></div></a><a href="/changes?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(207, 252, 219, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#cffcdb" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#579167" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Changelog_svg__a)"><path d="M10.5 10.5h6m-6 3h6m3-9.75h-15a.75.75 0 0 0-.75.75v15c0 .414.336.75.75.75h15a.75.75 0 0 0 .75-.75v-15a.75.75 0 0 0-.75-.75m-12 0v16.5"></path></g><defs><clipPath id="Changelog_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Changelog</div><div class="text-12 font-normal text-light-gray">New Product Hunt features and releases</div></div></div></a></div></div></div></li><li class="group relative list-none" data-test="header-nav-link-community"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-gray-700 transition-all duration-300 group-hover:text-brand-500" href="/discussions?ref=header_nav">Community<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a><div class="styles_dropdown__6p8ZV hidden group-hover:block group-hover:translate-y-0 group-hover:opacity-100 styles_left__zme_r"><div class="bg-white styles_shadow__RlOHG"><div class="z-100 px-4 py-2"><a href="/discussions?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(255, 233, 248, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe9f8" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#DE62B6" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Discussions_svg__a)"><path d="M6.71 13.5 3 16.5v-12a.75.75 0 0 1 .75-.75h12a.75.75 0 0 1 .75.75v8.25a.75.75 0 0 1-.75.75z"></path><path d="M7.5 13.5v3.75a.75.75 0 0 0 .75.75h9.04L21 21V9a.75.75 0 0 0-.75-.75H16.5"></path></g><defs><clipPath id="Discussions_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Discussions</div><div class="text-12 font-normal text-light-gray">Ask questions, find support, and connect</div></div></div></a><a href="/visit-streaks?ref=header_nav"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(255, 228, 228, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe4e4" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#F10202" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Streaks_svg__a)"><path d="M12.75 18c1.875-.316 3.432-1.875 3.75-3.75"></path><path d="m10.5 9 2.463-6.75C14.987 3.93 19.5 8.264 19.5 13.5a7.5 7.5 0 0 1-15 0c0-2.866 1.352-5.462 2.906-7.5z"></path></g><defs><clipPath id="Streaks_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Streaks</div><div class="text-12 font-normal text-light-gray">The most active community members</div></div></div></a><a href="https://lu.ma/producthunt" target="_blank"><div class="my-2 flex flex-row gap-4 styles_container__K6Yj1" style="background:linear-gradient(to right, rgba(207, 242, 216, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#cff2d8" class="styles_container__T4TJj"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><g stroke="#3F9E58" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Event_svg__a)"><path d="M19.5 3.75h-15a.75.75 0 0 0-.75.75v15c0 .414.336.75.75.75h15a.75.75 0 0 0 .75-.75v-15a.75.75 0 0 0-.75-.75m-3-1.5v3m-9-3v3m-3.75 3h16.5"></path><path d="m8.625 14.25 2.25 2.25 4.5-4.5"></path></g><defs><clipPath id="Event_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray">Events</div><div class="text-12 font-normal text-light-gray">Meet others online and in-person</div></div></div></a></div></div></div></li><li class="group relative list-none" data-test="header-nav-link-advertise"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-gray-700 transition-all duration-300 group-hover:text-brand-500" href="/sponsor?ref=header_nav">Advertise</a></li></ul></nav><div class="flex flex-row items-center justify-end gap-4"><a class="text-16 font-normal text-dark-gray flex h-10 items-center gap-1 rounded-full border-2 border-gray-200 px-4 align-middle text-16 font-semibold text-gray-700 transition-all duration-300 hover:border-gray-300 hover:bg-gray-50" data-test="header-nav-link-subscribe" href="/newsletters?ref=header_nav&campaign=weekly_newsletter&source=header_nav"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" viewBox="0 0 20 20" class="size-4"><path stroke="#344054" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.667" d="m11.453 2.195 6.274 4.077c.221.144.332.216.412.313a.8.8 0 0 1 .158.289c.036.12.036.252.036.516v6.11c0 1.4 0 2.1-.272 2.635a2.5 2.5 0 0 1-1.093 1.092c-.535.273-1.235.273-2.635.273H5.667c-1.4 0-2.1 0-2.635-.273a2.5 2.5 0 0 1-1.093-1.092c-.272-.535-.272-1.235-.272-2.635V7.39c0-.264 0-.396.036-.516a.8.8 0 0 1 .157-.29c.08-.096.192-.168.413-.312l6.274-4.077m2.906 0c-.526-.342-.789-.513-1.072-.58a1.7 1.7 0 0 0-.762 0c-.283.067-.546.238-1.072.58m2.906 0 5.16 3.354c.574.372.86.559.96.795a.83.83 0 0 1 0 .645c-.1.237-.386.423-.96.796l-5.16 3.354c-.526.342-.789.513-1.072.58a1.7 1.7 0 0 1-.762 0c-.283-.067-.546-.238-1.072-.58l-5.16-3.354c-.574-.373-.86-.56-.96-.796a.83.83 0 0 1 0-.645c.1-.236.386-.423.96-.795l5.16-3.354m9.37 13.638-5.536-5m-4.762 0-5.536 5"></path></svg>Subscribe</a><div class="text-16 font-semibold text-white flex h-10 cursor-pointer items-center gap-1 rounded-full bg-brand-500 px-4" data-test="header-nav-link-sign-in"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" viewBox="0 0 20 20" class="size-4"><g clip-path="url(#SignInIcon_svg__a)"><path stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.667" d="M2.782 5.833a8.333 8.333 0 1 1 0 8.333M10 13.334 13.333 10m0 0L10 6.667M13.333 10H1.667"></path></g><defs><clipPath id="SignInIcon_svg__a"><path fill="#fff" d="M0 0h20v20H0z"></path></clipPath></defs></svg>Sign in</div></div></div></header><div class="styles_contentContainer__FsFxr"><div class="mt-5 styles_container__eS_WB"><header class="flex-1"><div class="flex"><ol class="flex list-none flex-row flex-wrap gap-2"><li class="flex flex-row items-center gap-2"><a class="text-14 font-normal text-dark-gray hover:text-blue opacity-70" href="/stories">Stories</a></li><li class="flex flex-row items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="7" height="11" viewBox="0 0 7 11" class="mt-0.5 h-2 fill-light-gray"><path fill-rule="evenodd" d="M6.744 5.502a1 1 0 0 1-.292.703l-4.247 4.247a1.003 1.003 0 0 1-1.412-.002.996.996 0 0 1-.003-1.412L4.33 5.5.79 1.962A1.004 1.004 0 0 1 .794.55a.995.995 0 0 1 1.41-.002l4.248 4.247c.192.192.29.447.29.702z"></path></svg><a class="text-14 font-normal text-dark-gray hover:text-blue pointer-events-none" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway">Outbound Email Doesn’t Work Anymore. You Need to Do It...</a></li></ol></div><div class="styles_grid__clDr5 styles_grid--gap-5__jGmDi styles_grid--grid__IBRR7 items-center"><div class="styles_item__rz7L2 styles_widescreen-6__f7_BY styles_desktop-6__pXLL8 undefined styles_mobile-6___6mkX"><h1 class="text-24 sm:text-32 md:text-32 font-bold text-dark-gray sm:mb-6">Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.</h1><div class="styles_grid__clDr5"><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Published on</div><div class="text-12 font-medium text-dark-gray">August 11th, 2024</div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Author</div><div class=""><a class="text-12 font-medium text-dark-gray" href="/@ndhoughton">Nathaniel Houghton</a></div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Category</div><a class="text-12 font-medium text-dark-gray" href="/stories/category/opinions">Opinions</a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-6__f7_BY styles_desktop-6__pXLL8 undefined styles_mobile-6___6mkX"><img loading="lazy" srcSet="https://ph-files.imgix.net/e5189d44-bc6b-46a1-8bd9-e205222749e1.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=1 1x, https://ph-files.imgix.net/e5189d44-bc6b-46a1-8bd9-e205222749e1.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=2 2x, https://ph-files.imgix.net/e5189d44-bc6b-46a1-8bd9-e205222749e1.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&dpr=3 3x" src="https://ph-files.imgix.net/e5189d44-bc6b-46a1-8bd9-e205222749e1.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max" style="width:100%;height:auto" class="styles_headerImage__Y54V8"/></div></div></header></div><div class="mb-16 mt-10 bg-light-sky styles_separator__lbyIi"></div><div class="styles_container__eS_WB"><div class="styles_grid__clDr5 styles_grid--gap-0__nuGY1 styles_grid--grid__IBRR7"><div class="styles_item__rz7L2 styles_widescreen-2__9dgMX styles_desktop-2__cv0m8 styles_sticky__BhECt"><button type="button" data-test="stories-vote-button" class="styles_reset__0clCw styles_feed__QkQvW"><div class="flex flex-col items-center"><div class="styles_icon__kJG98 styles_lightGray__wsqtZ"></div><div class="text-12 font-semibold text-light-gray styles_voteCountItem__zwuqk">15</div></div></button><div class="text-12 font-semibold text-light-gray uppercase my-6">Share On</div><div class="flex flex-col gap-2"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_twitterButton__jSbbW">Twitter</button><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_facebookButton__aTubP">Facebook</button><button type="button" class="text-left text-12 font-semibold text-light-gray">Copy link</button></div></div><div class="styles_item__rz7L2 styles_widescreen-7__xSnLa styles_desktop-8__EF8GW undefined styles_mobile-6___6mkX"><div class="text-light-gray styles_storyBody__vozi8"><blockquote>Cold email worked so well that technology evolved to make cold email incredibly easy to do, which in turn destroyed the effectiveness. But after rapidly experimenting with several approaches, we conclude that cold email should not be abandoned.</blockquote><div>–</div><div>Anyone who has ever worked with me knows that I’m an outbound believer. It fits me well: I’ve long preferred big, aggressive, direct sales approaches to long-term marketing investments and (what I used to derisively call) “waiting for the phone to ring.” </div><div><a href="https://www.incendiumstrategies.com/" target="_blank" rel="noopener">Incendium</a>, the growth studio that I founded, was created to help early-stage companies with growth & go-to-market operations. But it’s no surprise that we became an email shop. Over the last 8 years, we’ve worked with hundreds of companies, usually by sending mass outbound to book meetings for their sales teams. From the moment the pandemic hit, it was the best shortcut in B2B marketing.</div><div>But last year, something started to change. We initially chalked it up to some inbox algorithm shifts and a slower VC funding environment. But we made adjustments, and performance remained low into 2024. We realized that something bigger was happening. Cold outbound email had eaten itself. </div><div>The first domino to fall was mass availability of contact information from 2010 through 2021. When everyone has access to everyone else’s email address at ~$0 on the margin, one huge barrier to doing outbound fell. You can thank LinkedIn and ZoomInfo for opening the door and Apollo for kicking the whole thing down. </div><div>In late 2023, something else happened, which was the mass availability of dozens (hundreds?) of point solution AI tools that made writing outbound emails (or anything else) entirely frictionless. Cold email worked so well that technology evolved to make cold email incredibly easy to do, which in turn destroyed the effectiveness of cold email thanks to volume. The problem isn’t delivery rates or poor targeting (at least not any more than these things were problems in 2021). The problem is that prospects are interacting with their inboxes in an entirely different way. They know what cold emails are and they know that it is now socially acceptable to not respond to them (or worse). <del></del></div><div>So it is true to say that cold email doesn’t work anymore, at least not to drive direct responses and meeting requests. But after rapidly experimenting with several approaches, we conclude that cold email should not be abandoned. In fact, I’m convinced more than ever that it remains a crucial strategy for businesses, especially early-stage companies, and those who cast it aside as a broken channel will quickly fall behind their peers. </div><div>What experience suggests after the past year is that founders, marketers, and other B2B leaders need to recalibrate what cold email accomplishes for them. It is no longer a hack or shortcut, but it is still the foundation of a mature growth strategy involving multiple channels, thought leadership, and at its fullest potential, community.</div><h2>The Changing Landscape of Outbound Email</h2><blockquote>[Cold email] is no longer a hack or shortcut, but it is still the foundation of a mature growth strategy involving multiple channels</blockquote><div>As described above, by the middle of 2023, we were beginning to hit a tipping point. Inboxes reached a level of saturation that we hadn't seen before. The volume of cold emails increased, while their quality decreased. Mass availability of contact information and easy copy creation led to an order of magnitude more messages filling inboxes, causing recipients to become more discerning and less responsive. The days of sending out a high volume of generic emails and expecting results were over.</div><div>However, despite the changing dynamics, I noticed something interesting: people were still interacting with these emails. While response rates might have dropped, open rates and click-through rates (CTRs) remained surprisingly robust. This indicated that while responses decreased, the demand on the other end of the line remained the same (if you know where to look).</div><h2>Outbound Still Matters</h2><blockquote>A response today doesn’t just indicate curiosity. It’s stronger and probably means the prospect is ready to buy.</blockquote><div>Even before the pandemic response rate spike, the highest and best use for cold email was never to drive immediate sales; cold email has always been about identifying potential leads and understanding their needs.</div><div>I was surprised to find in looking through old blog posts that this isn’t very different from what we have always believed. I actually wrote about this in Incendium’s <a href="https://www.incendiumstrategies.com/post/discovery-vs-persuasion" target="_blank" rel="noopener">first blog post in 2020</a> – well before the crash. Even when outbound email was at the top of its game, it was best used not to persuade prospects, but rather to naturally reveal those that already have some interest in a brand. The signals have changed, but the underlying principle remains the same.</div><div>In the past, a positive response to an outbound email often meant an immediate interest in taking a sales meeting. Today, those signals are subtler. An opened email or a link click can provide valuable insights into a prospect's interests and pain points. And a response today doesn’t just indicate curiosity. It’s stronger and probably means the prospect is ready to buy. By analyzing these interactions, we can tailor our follow-up strategies to better address their needs.</div><h2>Now is the Time to Layer in Thought Leadership & Community Building</h2><blockquote>Today, buyers are doing more research before making a purchase decision... This shift necessitates a focus on thought leadership in parallel to any outbound tactics.</blockquote><div>As marketing channels have evolved, our thinking on multichannel approaches have as well. If we take cold outbound email for what it is– a tool for discovery– that leaves us with the question of what to do with the prospects that we discover have interest but aren’t ready to make a buying decision. In a world where more prospects would respond directly to email marketing, these were nice-to-have strategies. Now, they are essential.</div><div>Today, buyers are doing more research before making a purchase decision. They seek out information, read reviews, and consume content to educate themselves about potential solutions. This shift necessitates a focus on thought leadership in parallel to any outbound tactics.</div><div>By positioning yourself as an expert in your field, providing insights, sharing industry trends, and offering solutions to common problems, you build credibility and trust with your audience. When prospects are ready to make a decision, they're more likely to turn to a company they perceive as knowledgeable and trustworthy.</div><div>Expertise alone isn’t the only way to build trust, however. Buyers want to feel connected to the brands they engage with. They seek out communities where they can learn, share experiences, and gain insights from others facing similar challenges. Building a community around your brand creates a space for these interactions and keeps them connected to your company throughout the (potentially lengthy) time between being aware and being ready to buy.</div><div>Don’t fight long sales cycles. Own the process throughout. This means going beyond just having a presence on social media or a company blog and actively engaging with your audience, fostering discussions, and providing value through various channels. </div><h2>The New Approach: Outbound + Thought Leadership + Community</h2><blockquote>This new combination of plays has yielded some of the strongest top of funnel demand for Incendium that we’ve ever had.</blockquote><div>The bad news is that we’re no longer in a world where you can choose one strategy. All of the above is required. Here's how we do it:</div><ol><li><strong>Outbound Email for Discovery: </strong>Outbound email remains our primary tool for discovering potential leads. We use it to identify prospects who show interest through subtle engagement signals like opens and clicks. By analyzing these interactions, we can segment our audience and tailor our follow-up messages accordingly, often using other channels like calling or LinkedIn.</li><li><strong>Thought Leadership for Education: </strong>We create and share content that educates our audience on industry trends, best practices, and solutions to common challenges. For our team specifically, this includes Incendium’s <a href="https://www.madeitpod.com/" target="_blank" rel="noopener">MadeIt Podcast</a> and YouTube channel, blog posts, weekly webinars, and other online events, and regular posting on our company LinkedIn page and my personal page (I refer to the latter as eating my vegetables since I’m not naturally inclined to be active online). Altogether, this helps to position us as experts and builds trust with our prospects.</li><li><strong>Community Building for Engagement:</strong> Incendium hosts our own <a href="https://incendium.circle.so/c/start-here/" target="_blank" rel="noopener">community</a> on Circle for B2B professionals, plus two others for <a href="https://www.entrepreneurcooperative.com/" target="_blank" rel="noopener">founders</a> and <a href="https://www.cxcouncil.org/" target="_blank" rel="noopener">customer experience leaders</a>. In these groups, we post job boards, encourage discussions, host virtual events and in-person meetups, answer questions, and provide a platform for our audience to connect over all sorts of topics. </li></ol><div>We've seen firsthand how this approach can drive success even in a saturated inbox environment. This new combination of plays has yielded some of the strongest top of funnel demand for Incendium that we’ve ever had– even before cold email alone stopped working. And we’ve seen similarly impressive results for the clients of ours that are bold enough to try something new. So, don't give up on outbound email. Instead, enhance it with thought leadership and community building, and you'll find that it still has a vital role to play in your business growth.</div><div>_</div><div><a href="https://www.incendiumstrategies.com/" target="_blank" rel="noopener">Nathaniel Houghton</a> is the co-founder of Incendium, a digital hub & studio for B2B demand generation. Incendium is an Inc 5000 honoree and has worked with hundreds of B2B companies including groups backed by Bessemer, Accel, a16z, Greycroft, Founders Fund, Hustle Fund, 500 Startups, Y Combinator, and more. Nate has experience as a founder, sales leader, and investor as well as an MBA from Harvard Business School.</div><div></div></div><div class="text-12 font-semibold text-light-gray uppercase mb-5 md:mb-6">Comments (12)</div><form data-test="comment-form" autoComplete="off"><div class="flex flex-row gap-3 border-y border-light-blue pt-3 pb-5"><img loading="lazy" srcSet="https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-static.imgix.net/guest-user-avatar.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="" class="rounded-full"/><div class="flex flex-1 flex-col"><div class="relative"><div style="position:relative;overflow-y:visible"><div style="background-color:#fff;font-size:14px;font-weight:normal;color:#21293c;min-height:24px"><div style="position:relative;box-sizing:border-box;width:100%;color:transparent;overflow:hidden;white-space:pre-wrap;word-wrap:break-word;border:1px solid transparent;text-align:start;padding:8px;border-radius:8px"> </div><textarea placeholder="Write a comment" style="display:block;width:100%;position:absolute;margin:0;top:0;left:0;box-sizing:border-box;background-color:transparent;font-family:inherit;font-size:inherit;letter-spacing:inherit;height:100%;bottom:0;overflow:hidden;resize:none;padding:8px;border:1px solid transparent;outline:none"></textarea></div></div></div><div class="mt-3 flex flex-row items-center justify-between"><div class="flex flex-row items-center gap-6 sm:gap-4"><div><div class="cursor-default"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="19"><g fill="#4B587C" fill-rule="evenodd"><path fill-rule="nonzero" d="M12.515 4.325v7.012q0 .923.857.989l.137.005h3.967v2.006h-4.96q-1.684 0-1.98-1.81l-.027-.196q-.103.993-.68 1.5-.576.506-1.664.506-1.275 0-2.465-1.167-1.105-1.084-1.185-2.608l-.006-.237V8.337q0-1.66 1.19-2.836 1.1-1.086 2.574-1.17l.249-.006zM10.487 6.33H8.499l-.18.007a1.92 1.92 0 0 0-1.235.583q-.525.525-.584 1.236l-.007.18v1.988l.007.18q.058.71.58 1.235.585.59 1.42.59.814 0 1.401-.59.52-.525.579-1.235l.007-.18z"></path><path d="M7.357.5h3.286c1.084 0 1.958 0 2.666.058.729.06 1.369.185 1.961.487a5 5 0 0 1 2.185 2.185c.302.592.428 1.233.487 1.961C18 5.9 18 6.773 18 7.857v3.286c0 1.084 0 1.958-.058 2.666-.06.729-.185 1.369-.487 1.961a5 5 0 0 1-2.185 2.185c-.592.302-1.232.428-1.961.487-.708.058-1.582.058-2.666.058H7.357c-1.084 0-1.958 0-2.666-.058-.728-.06-1.369-.185-1.96-.487A5 5 0 0 1 .544 15.77c-.302-.592-.428-1.232-.487-1.961C0 13.1 0 12.227 0 11.143V7.857C0 6.773 0 5.9.058 5.191c.06-.728.185-1.369.487-1.96A5 5 0 0 1 2.73 1.044C3.322.743 3.963.617 4.691.558 5.4.5 6.273.5 7.357.5M4.854 2.551c-.605.05-.953.142-1.216.276a3 3 0 0 0-1.311 1.311c-.134.263-.226.611-.276 1.216C2.001 5.971 2 6.764 2 7.9v3.2c0 1.137 0 1.929.051 2.546.05.605.142.953.276 1.216a3 3 0 0 0 1.311 1.311c.263.134.611.226 1.216.276.617.05 1.41.051 2.546.051h3.2c1.137 0 1.929 0 2.546-.051.605-.05.953-.142 1.216-.276a3 3 0 0 0 1.311-1.311c.134-.263.226-.611.276-1.216.05-.617.051-1.41.051-2.546V7.9c0-1.137 0-1.929-.051-2.546-.05-.605-.142-.953-.276-1.216a3 3 0 0 0-1.311-1.311c-.263-.134-.611-.226-1.216-.276-.617-.05-1.41-.051-2.546-.051H7.4c-1.137 0-1.929 0-2.546.051"></path></g></svg></div></div><div><div class="cursor-default"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="19"><g fill="#4B587C" fill-rule="evenodd"><path d="M7.357.5h3.286c1.084 0 1.958 0 2.666.058.729.06 1.369.185 1.961.487a5 5 0 0 1 2.185 2.185c.302.592.428 1.233.487 1.961C18 5.9 18 6.773 18 7.857v3.286c0 1.084 0 1.958-.058 2.666-.06.729-.185 1.369-.487 1.961a5 5 0 0 1-2.185 2.185c-.592.302-1.232.428-1.961.487-.708.058-1.582.058-2.666.058H7.357c-1.084 0-1.958 0-2.666-.058-.728-.06-1.369-.185-1.96-.487A5 5 0 0 1 .544 15.77c-.302-.592-.428-1.232-.487-1.961C0 13.1 0 12.227 0 11.143V7.857C0 6.773 0 5.9.058 5.191c.06-.728.185-1.369.487-1.96A5 5 0 0 1 2.73 1.044C3.322.743 3.963.617 4.691.558 5.4.5 6.273.5 7.357.5M4.854 2.551c-.605.05-.953.142-1.216.276a3 3 0 0 0-1.311 1.311c-.134.263-.226.611-.276 1.216C2.001 5.971 2 6.764 2 7.9v3.2c0 1.137 0 1.929.051 2.546.05.605.142.953.276 1.216a3 3 0 0 0 1.311 1.311c.263.134.611.226 1.216.276.617.05 1.41.051 2.546.051h3.2c1.137 0 1.929 0 2.546-.051.605-.05.953-.142 1.216-.276a3 3 0 0 0 1.311-1.311c.134-.263.226-.611.276-1.216.05-.617.051-1.41.051-2.546V7.9c0-1.137 0-1.929-.051-2.546-.05-.605-.142-.953-.276-1.216a3 3 0 0 0-1.311-1.311c-.263-.134-.611-.226-1.216-.276-.617-.05-1.41-.051-2.546-.051H7.4c-1.137 0-1.929 0-2.546.051"></path><path d="M9 5a1 1 0 0 1 1 1v5a1 1 0 0 1-2 0V6a1 1 0 0 1 1-1m0 8a1 1 0 1 1 0 2 1 1 0 0 1 0-2"></path></g></svg></div></div></div><div class="flex flex-row items-center gap-3"><button type="submit" data-test="form-submit-button" class="styles_reset__0clCw styles_button__BmLM4 styles_primary__o9u3f leading-none sm:leading-normal">Login to comment</button></div></div></div></div></form><div class="my-5"><div class="flex flex-col"><div data-test="thread-3878310"><div id="comment-3878310" data-test="comment-3878310" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-7485570" aria-label="Ben Cawiezell" class="relative" href="/@ben_cawiezell1"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/7485570/f1bba688-9704-4bbf-929d-9b6d85c862f7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/7485570/f1bba688-9704-4bbf-929d-9b6d85c862f7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/7485570/f1bba688-9704-4bbf-929d-9b6d85c862f7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/7485570/f1bba688-9704-4bbf-929d-9b6d85c862f7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Ben Cawiezell" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@ben_cawiezell1">Ben Cawiezell</a><a class="text-12 font-normal text-light-gray ml-1" href="/@ben_cawiezell1">@ben_cawiezell1</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Extremely well written, and helpful. Thank you!</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3878310"><time dateTime="2024-09-07T19:44:10-07:00" title="Sunday, September 8th 2024, 2:44:10 AM">Sep 8</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3911058"><div id="comment-3911058" data-test="comment-3911058" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-7495343" aria-label="Snega s" class="relative" href="/@snega_s"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/7495343/e693d221-84bd-4964-9668-29f5136786d8.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/7495343/e693d221-84bd-4964-9668-29f5136786d8.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/7495343/e693d221-84bd-4964-9668-29f5136786d8.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/7495343/e693d221-84bd-4964-9668-29f5136786d8.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Snega s" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@snega_s">Snega s</a><a class="text-12 font-normal text-light-gray ml-1" href="/@snega_s">@snega_s</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">I'm a writer (mainly a cold email writer), this posts gives me motivation to work towards my new outbound pitches... well said👏🏻</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3911058"><time dateTime="2024-09-16T21:28:41-07:00" title="Tuesday, September 17th 2024, 4:28:41 AM">Sep 17</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3875667"><div id="comment-3875667" data-test="comment-3875667" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-7558685" aria-label="Elena Nizhelskaia" class="relative" href="/@elena_nizhelskaia"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/7558685/c5fa8a56-d4a9-4dea-8729-47e07031e685.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/7558685/c5fa8a56-d4a9-4dea-8729-47e07031e685.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/7558685/c5fa8a56-d4a9-4dea-8729-47e07031e685.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/7558685/c5fa8a56-d4a9-4dea-8729-47e07031e685.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Elena Nizhelskaia" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@elena_nizhelskaia">Elena Nizhelskaia</a><a class="text-12 font-normal text-light-gray ml-1" href="/@elena_nizhelskaia">@elena_nizhelskaia</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Great insights! Looking forward to seeing what new solutions emerge to optimize this channel.</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"> (1)</div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3875667"><time dateTime="2024-09-06T15:22:18-07:00" title="Friday, September 6th 2024, 10:22:18 PM">Sep 6</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3892631"><div id="comment-3892631" data-test="comment-3892631" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-7579058" aria-label="Angel Brown" class="relative" href="/@angel_brown2"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/7579058/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/7579058/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/7579058/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/7579058/original.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Angel Brown" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@angel_brown2">Angel Brown</a><a class="text-12 font-normal text-light-gray ml-1" href="/@angel_brown2">@angel_brown2</a></div><div class="flex flex-row items-center gap-2"><div class="sm:ml-2"></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">This is great. Please keep us updated for more information. <a href="https://waterheaterrepair-coloradosprings.com/condensing/" target="_blank" rel="nofollow noopener noreferrer">condensing water heater repair colorado springs</a></div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3892631"><time dateTime="2024-09-11T04:15:40-07:00" title="Wednesday, September 11th 2024, 11:15:40 AM">Sep 11</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div data-test="thread-3866528"><div id="comment-3866528" data-test="comment-3866528" class="flex flex-row gap-2 md:mb-6"><div class=""><a data-test="user-image-link-2682760" aria-label="Alexandre Contador" class="relative" href="/@alexdigitalmkt"><img loading="lazy" srcSet="https://ph-avatars.imgix.net/2682760/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=1 1x, https://ph-avatars.imgix.net/2682760/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=2 2x, https://ph-avatars.imgix.net/2682760/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop&dpr=3 3x" src="https://ph-avatars.imgix.net/2682760/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop" style="width:36px;height:36px" alt="Alexandre Contador" class="rounded-full"/></a></div><div class="flex flex-1 flex-col gap-2 pb-6 md:pb-0 md:pl-0"><div class="flex flex-row items-center justify-between gap-1"><div class="flex flex-col"><div class="flex flex-row items-center"><div class=""><a class="text-14 font-semibold text-dark-gray" href="/@alexdigitalmkt">Alexandre Contador</a><a class="text-12 font-normal text-light-gray ml-1" href="/@alexdigitalmkt">@alexdigitalmkt</a></div><div class="ml-2 flex flex-row items-center gap-2"></div></div><div class="flex flex-row items-center gap-2"><div class="flex items-center gap-2"><div class=""><div class="flex items-center gap-1"><video style="width:15px;height:15px" class="rounded styles_video__b8SeA" aria-label="Videco - AI Personalized Video" width="15" height="15" poster="https://ph-files.imgix.net/1302906e-be25-4280-8363-11dc56467a3e.gif?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=15&h=15&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-files.imgix.net/1302906e-be25-4280-8363-11dc56467a3e.gif?fm=mp4&crop=max&w=15&h=15&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/1302906e-be25-4280-8363-11dc56467a3e.gif?fm=webm&crop=max&w=15&h=15&dpr=2#t=0.001" type="video/webm"/></video><div class="text-12 font-normal text-light-gray mt-[2px]">Videco - AI Personalized Video</div></div></div></div></div></div></div><div class="flex flex-col gap-1"><div class="styles_htmlText__eYPgj text-16 font-normal text-light-gray styles_format__8NeQe styles_commentBody__PMsJ2">Also using video prospecting with tools like Videco helps to differentiate through creative campaigns</div><div class="flex flex-col"><div class="mt-3 flex flex-row flex-wrap items-center gap-5"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral" data-test="comment-vote-button"><div data-test="comment-upvote-info" class="flex flex-row items-center gap-1"><div class="text-12 font-semibold text-light-gray hover:text-coral">Upvote</div><div class="text-12 font-semibold text-light-gray"></div></div></button><a href="#"><div class="text-12 font-semibold text-light-gray hover:text-coral">Share</div></a><a class="text-12 font-semibold text-light-gray" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway?comment=3866528"><time dateTime="2024-09-04T21:45:33-07:00" title="Thursday, September 5th 2024, 4:45:33 AM">Sep 5</time></a></div><div class="mt-3 flex flex-row items-center gap-5"></div></div></div></div></div><div class="styles_mobileContainer__atI9L"></div></div><div><div class="styles_container__lNjYm"><div class="styles_loader__IcPYn" style="width:30px;height:30px"></div></div></div></div></div></div></div></div><div class="mb-16 mt-10 bg-light-sky styles_separator__lbyIi"></div><div class="mb-16 sm:mb-6 md:mb-5 lg:mb-8 styles_container__eS_WB"><header class="flex-1"><div class="text-24 font-bold text-dark-gray mb-8">More stories</div><div class="styles_grid__clDr5 styles_grid--gap-10__f4icO styles_grid--grid__IBRR7 mb-10"><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13663"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/how-to-detect-ai-content-with-keystroke-tracking"><img loading="lazy" srcSet="https://ph-files.imgix.net/3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=1 1x, https://ph-files.imgix.net/3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=2 2x, https://ph-files.imgix.net/3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop" style="width:100%;height:auto" alt="How to Detect AI Content with Keystroke Tracking header image" class="styles_headerImage__FJQKQ"/></a><div><div class="text-12 font-normal text-light-gray"><span>Mathew Hardy</span> · <a href="/stories/category/how_to">How To</a> · 3 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/how-to-detect-ai-content-with-keystroke-tracking"><div class="text-18 font-bold text-dark-gray">How to Detect AI Content with Keystroke Tracking</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13630"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers"><video style="width:100%;height:auto" class="styles_headerImage__FJQKQ styles_video__b8SeA" aria-label="An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers header image" width="384" height="226" poster="https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=384&h=226&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?fm=mp4&crop=max&w=384&h=226&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?fm=webm&crop=max&w=384&h=226&dpr=2#t=0.001" type="video/webm"/></video></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@antonosika">Anton Osika</a> · <a href="/stories/category/makers">Makers</a> · 3 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers"><div class="text-18 font-bold text-dark-gray">An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13597"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/the-case-for-supabase"><img loading="lazy" srcSet="https://ph-files.imgix.net/a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=1 1x, https://ph-files.imgix.net/a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=2 2x, https://ph-files.imgix.net/a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop" style="width:100%;height:auto" alt="The Case for Supabase header image" class="styles_headerImage__FJQKQ"/></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@sanjanaf">Sanjana Friedman</a> · <a href="/stories/category/opinions">Opinions</a> · 9 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/the-case-for-supabase"><div class="text-18 font-bold text-dark-gray">The Case for Supabase</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13564"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/3-5-years-12-hard-pivots-still-not-dead"><img loading="lazy" srcSet="https://ph-files.imgix.net/d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=1 1x, https://ph-files.imgix.net/d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=2 2x, https://ph-files.imgix.net/d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop" style="width:100%;height:auto" alt="3.5 Years, 12 Hard Pivots, Still Not Dead header image" class="styles_headerImage__FJQKQ"/></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@hellovai">Vaibhav Gupta</a> · <a href="/stories/category/opinions">Opinions</a> · 10 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/3-5-years-12-hard-pivots-still-not-dead"><div class="text-18 font-bold text-dark-gray">3.5 Years, 12 Hard Pivots, Still Not Dead</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13465"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/cofounder-mode-a-tactical-guide-to-finding-a-cofounder"><video style="width:100%;height:auto" class="styles_headerImage__FJQKQ styles_video__b8SeA" aria-label="Cofounder Mode: A Tactical Guide to Finding a Cofounder header image" width="384" height="226" poster="https://ph-files.imgix.net/d406b3ba-2d4d-4d08-a966-5610980e802d.webp?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=384&h=226&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-files.imgix.net/d406b3ba-2d4d-4d08-a966-5610980e802d.webp?fm=mp4&crop=max&w=384&h=226&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/d406b3ba-2d4d-4d08-a966-5610980e802d.webp?fm=webm&crop=max&w=384&h=226&dpr=2#t=0.001" type="video/webm"/></video></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@robbalian">Rob Balian</a> · <a href="/stories/category/how_to">How To</a> · 10 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/cofounder-mode-a-tactical-guide-to-finding-a-cofounder"><div class="text-18 font-bold text-dark-gray">Cofounder Mode: A Tactical Guide to Finding a Cofounder</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13432"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/a-founder-s-guide-to-ai-fine-tuning"><video style="width:100%;height:auto" class="styles_headerImage__FJQKQ styles_video__b8SeA" aria-label="A Founder’s Guide to AI Fine-Tuning header image" width="384" height="226" poster="https://ph-files.imgix.net/2cd80df4-e3ff-43dd-8885-ad4a6b499b80.webp?auto=compress&codec=mozjpeg&cs=strip&fm=webp&w=384&h=226&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="none"><source src="https://ph-files.imgix.net/2cd80df4-e3ff-43dd-8885-ad4a6b499b80.webp?fm=mp4&crop=max&w=384&h=226&dpr=2#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/2cd80df4-e3ff-43dd-8885-ad4a6b499b80.webp?fm=webm&crop=max&w=384&h=226&dpr=2#t=0.001" type="video/webm"/></video></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@corbt">Kyle Corbitt</a> · <a href="/stories/category/how_to">How To</a> · 5 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/a-founder-s-guide-to-ai-fine-tuning"><div class="text-18 font-bold text-dark-gray">A Founder’s Guide to AI Fine-Tuning</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13366"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/a-better-way-to-get-your-first-10-b2b-customers"><img loading="lazy" srcSet="https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=1 1x, https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=2 2x, https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop" style="width:100%;height:auto" alt="A Better Way to Get Your First 10 B2B Customers header image" class="styles_headerImage__FJQKQ"/></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@chrisbakke">Chris Bakke</a> · <a href="/stories/category/how_to">How To</a> · 6 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/a-better-way-to-get-your-first-10-b2b-customers"><div class="text-18 font-bold text-dark-gray">A Better Way to Get Your First 10 B2B Customers</div></a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-3__XIvvF styles_desktop-3__gO0fF" data-test="story-item-13399"><div class="styles_grid__clDr5 styles_grid--gap-4___DRbO styles_grid--column__Rcu66"><a class="text-16 font-normal text-dark-gray" href="/stories/the-cold-email-template-that-got-me-an-8-reply-rate"><img loading="lazy" srcSet="https://ph-files.imgix.net/618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=1 1x, https://ph-files.imgix.net/618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=2 2x, https://ph-files.imgix.net/618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop&dpr=3 3x" src="https://ph-files.imgix.net/618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=384&h=226&fit=crop" style="width:100%;height:auto" alt="The Cold Email Template that Got Me an 8% Reply Rate header image" class="styles_headerImage__FJQKQ"/></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@shen_xh">Xiaohan Shen</a> · <a href="/stories/category/how_to">How To</a> · 4 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/the-cold-email-template-that-got-me-an-8-reply-rate"><div class="text-18 font-bold text-dark-gray">The Cold Email Template that Got Me an 8% Reply Rate</div></a></div></div></div></div></header></div></div><script type="application/ld+json">[{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway"},"headline":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","image":["https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format"],"author":{"@type":"Person","name":"Nathaniel Houghton","image":"https://ph-avatars.imgix.net/176924/original.jpeg?auto=format&fit=crop&crop=faces&w=100&h=100","url":"https://www.producthunt.com/@ndhoughton"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"","datePublished":"2024-08-11T11:41:03.000-07:00","dateModified":"2024-11-10T08:15:46.938-08:00"},{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stories","item":"https://www.producthunt.com/stories"},{"@type":"ListItem","position":2,"name":"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.","item":"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway"}]}]</script></div><div id="root-portal"></div><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"\n !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error(\"Segment snippet included twice.\");else{analytics.invoked=!0;analytics.methods=[\"trackSubmit\",\"trackClick\",\"trackLink\",\"trackForm\",\"pageview\",\"identify\",\"reset\",\"group\",\"track\",\"ready\",\"alias\",\"debug\",\"page\",\"once\",\"off\",\"on\",\"addSourceMiddleware\",\"addIntegrationMiddleware\",\"setAnonymousId\",\"addDestinationMiddleware\"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement(\"script\");t.type=\"text/javascript\";t.defer=!0;t.src=\"https://segment-cdn.producthunt.com/\";var n=document.getElementsByTagName(\"script\")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey=\"dtyjquswuq\";analytics.SNIPPET_VERSION=\"4.15.2\";\n analytics.load(\"dtyjquswuq\");\n }}();\n","id":"segment"}])</script><script src="/_next/static/chunks/webpack-ad78a48d7502c847.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/css/57771a7998c11784.css\",\"style\"]\n2:HL[\"/_next/static/css/1ea9739f23a3b69e.css\",\"style\"]\n3:HL[\"/_next/static/css/38f7d385ab6d9f22.css\",\"style\"]\n4:HL[\"/_next/static/css/33ee5e80f001fd95.css\",\"style\"]\n5:HL[\"/_next/static/css/c99d6c2024146960.css\",\"style\"]\n6:HL[\"/_next/static/css/639ca35bc51610d3.css\",\"style\"]\n7:HL[\"/_next/static/css/1571eeb1adaac6eb.css\",\"style\"]\n8:HL[\"/_next/static/css/ba4db49fc6237d8c.css\",\"style\"]\n9:HL[\"/_next/static/css/0a0d922ec8281d19.css\",\"style\"]\na:HL[\"/_next/static/css/006228bc07977ccd.css\",\"style\"]\nb:HL[\"/_next/static/css/b0e0dd11aa1ac818.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"c:I[95751,[],\"\"]\nf:I[39275,[],\"\"]\n11:I[61343,[],\"\"]\n12:I[73200,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"94531\",\"static/chunks/94531-936a58903208c445.js\",\"7851\",\"static/chunks/7851-391d4a68ffe47521.js\",\"28051\",\"static/chunks/28051-6c99bb1ef2e7af63.js\",\"23714\",\"static/chunks/23714-107263d1137b8b64.js\",\"65777\",\"static/chunks/65777-3de4ee3a8101d13d.js\",\"50634\",\"static/chunks/50634-a6b23532a6b29b55.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63761\",\"static/chunks/63761-17f7fa9792e0fc0c.js\",\"2934\",\"static/chunks/2934-40203c6037aa8cbb.js\",\"86996\",\"static/chunks/86996-f19689892afa988b.js\",\"4095\",\"static/chunks/app/(main)/layout-1d4fd0d3d4d501fb.js\"],\"default\",1]\n13:I[64417,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"74468\",\"static/chunks/74468-913b2d3a1cd26fb3.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"86883\",\"static/chunks/app/(main)/not-found-50ae68819c421045.js\"],\"default\"]\n14:I[66914,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"stati"])</script><script>self.__next_f.push([1,"c/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"AppRouter\"]\n15:I[76236,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"UserAgentProvider\"]\n16:I[39342,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"NavigationProgressProvider\"]\n17:I[3374,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\""])</script><script>self.__next_f.push([1,"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"default\"]\n18:I[79395,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"31462\",\"static/chunks/app/(cards)/layout-ed869996799e05ab.js\"],\"default\"]\n19:I[75299,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"ErrorBoundary\"]\n1a:I[84080,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"\"]\n1c:I[64404,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-034"])</script><script>self.__next_f.push([1,"6ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"GoogleAnalytics\"]\n1d:I[27640,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"87620\",\"static/chunks/87620-cdf22e94cf823402.js\",\"17436\",\"static/chunks/17436-7d847d18b236a58e.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"63185\",\"static/chunks/app/layout-8129646ff22b7671.js\"],\"GoogleTagManager\"]\n1f:I[96314,[\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"25058\",\"static/chunks/25058-f2b5f735f386b605.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"69558\",\"static/chunks/69558-1b9bff93d908a3d5.js\",\"16470\",\"static/chunks/app/global-error-00a3da7293b47179.js\"],\"default\"]\n10:[\"slug\",\"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\",\"d\"]\n1b:T449,\n !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console\u0026\u0026console.error\u0026\u0026console.error(\"Segment snippet included twice.\");else{analytics.invoked=!0;analytics.methods=[\"trackSubmi"])</script><script>self.__next_f.push([1,"t\",\"trackClick\",\"trackLink\",\"trackForm\",\"pageview\",\"identify\",\"reset\",\"group\",\"track\",\"ready\",\"alias\",\"debug\",\"page\",\"once\",\"off\",\"on\",\"addSourceMiddleware\",\"addIntegrationMiddleware\",\"setAnonymousId\",\"addDestinationMiddleware\"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e\u003canalytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement(\"script\");t.type=\"text/javascript\";t.defer=!0;t.src=\"https://segment-cdn.producthunt.com/\";var n=document.getElementsByTagName(\"script\")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey=\"dtyjquswuq\";analytics.SNIPPET_VERSION=\"4.15.2\";\n analytics.load(\"dtyjquswuq\");\n }}();\n20:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$Lc\",null,{\"buildId\":\"r9ObBZOG2RjICCKJ42UnR\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"stories\",\"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\"],\"initialTree\":[\"\",{\"children\":[\"(main)\",{\"children\":[\"stories\",{\"children\":[[\"slug\",\"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]},\"$undefined\",\"$undefined\",true],\"initialSeedData\":[\"\",{\"children\":[\"(main)\",{\"children\":[\"stories\",{\"children\":[[\"slug\",\"outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Ld\",\"$Le\",[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/0a0d922ec8281d19.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/006228bc07977ccd.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/b0e0dd11aa1ac818.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]],null],null]},[null,[\"$\",\"$Lf\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"(main)\",\"children\",\"stories\",\"children\",\"$10\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Lf\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"(main)\",\"children\",\"stories\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/639ca35bc51610d3.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/1571eeb1adaac6eb.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ba4db49fc6237d8c.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"$L12\",null,{\"children\":[\"$\",\"$Lf\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[\"$\",\"$L13\",null,{\"code\":404}],\"notFoundStyles\":[]}],\"params\":{}}]],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/57771a7998c11784.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/1ea9739f23a3b69e.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/38f7d385ab6d9f22.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/33ee5e80f001fd95.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"4\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/c99d6c2024146960.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en\",\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"meta\",null,{\"property\":\"fb:app_id\",\"content\":\"1467820943460899\"}],[\"$\",\"link\",null,{\"rel\":\"search\",\"type\":\"application/opensearchdescription+xml\",\"title\":\"ProductHunt\",\"href\":\"/osd.xml\"}]]}],[\"$\",\"body\",null,{\"className\":\"$undefined\",\"children\":[[\"$\",\"div\",null,{\"id\":\"root-container\",\"children\":[\"$\",\"$L14\",null,{\"children\":[\"$\",\"$L15\",null,{\"userAgent\":\"$undefined\",\"children\":[\"$\",\"$L16\",null,{\"children\":[\"$\",\"$L17\",null,{\"ApolloWrapper\":\"$18\",\"serverSideRendered\":true,\"children\":[\"$\",\"$L19\",null,{\"children\":[\"$\",\"$Lf\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]}]}]}]}]}]}],[\"$\",\"div\",null,{\"id\":\"root-portal\"}],[[\"$\",\"$L1a\",null,{\"id\":\"intercom\",\"strategy\":\"afterInteractive\",\"dangerouslySetInnerHTML\":{\"__html\":\"\\n (function() {\\n if (window.innerWidth \u003c= 576) {\\n return;\\n }\\n window.intercomSettings = {\\n app_id: \\\"fe4ce68d4a8352909f553b276994db414d33a55c\\\"\\n };\\n (function(){var w=window;var ic=w.Intercom;if(typeof ic===\\\"function\\\"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){setTimeout(function(){var s=d.createElement('script');s.type='text/javascript';s.defer=true;s.src='https://widget.intercom.io/widget/fe4ce68d4a8352909f553b276994db414d33a55c';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);}, 4000);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})();\\n })()\\n\"}}],[\"$\",\"$L1a\",null,{\"id\":\"segment\",\"strategy\":\"beforeInteractive\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1b\"}}],false,[[\"$\",\"$L1c\",null,{\"gaId\":\"G-WZ46833KH9\"}],[\"$\",\"$L1d\",null,{\"gtmId\":\"G-WZ46833KH9\"}]]]]}]]}]],null],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L1e\"],\"globalErrorComponent\":\"$1f\",\"missingSlots\":\"$W20\"}]\n"])</script><script>self.__next_f.push([1,"21:I[89136,[\"50155\",\"static/chunks/ee815485-de04c5299c631099.js\",\"54354\",\"static/chunks/673e98bc-0265ffc690629011.js\",\"53877\",\"static/chunks/53877-51c4a285eb192ef0.js\",\"46403\",\"static/chunks/46403-e33a58cdfbb894e8.js\",\"58056\",\"static/chunks/58056-751c28e77ae5a19a.js\",\"87138\",\"static/chunks/87138-0346ed4de56c8f41.js\",\"48191\",\"static/chunks/48191-5065c49d069bd01c.js\",\"14604\",\"static/chunks/14604-45e3a9aa74635210.js\",\"55579\",\"static/chunks/55579-59b56c16d22d5e09.js\",\"94531\",\"static/chunks/94531-936a58903208c445.js\",\"7851\",\"static/chunks/7851-391d4a68ffe47521.js\",\"28051\",\"static/chunks/28051-6c99bb1ef2e7af63.js\",\"23714\",\"static/chunks/23714-107263d1137b8b64.js\",\"17873\",\"static/chunks/17873-c31f11c5f34602f7.js\",\"1997\",\"static/chunks/1997-8c211c482f7f1b80.js\",\"18489\",\"static/chunks/18489-27cb2cd16662f495.js\",\"86224\",\"static/chunks/86224-d84904eb72b0dfed.js\",\"84537\",\"static/chunks/84537-1eb9b911718dbc8d.js\",\"46737\",\"static/chunks/46737-2f36019f198a103c.js\",\"50570\",\"static/chunks/50570-a3fc781dd79c6c81.js\",\"48567\",\"static/chunks/48567-8ef86e02b791c3da.js\",\"59539\",\"static/chunks/59539-b936a597ce4d310d.js\",\"60732\",\"static/chunks/60732-5d81a22df49fe823.js\",\"26410\",\"static/chunks/26410-c1ceb75766380452.js\",\"10775\",\"static/chunks/10775-e27cdcfdb98c5e7f.js\",\"16977\",\"static/chunks/16977-129e2fc21c7723c7.js\",\"40951\",\"static/chunks/40951-b0998ca197295f10.js\",\"52854\",\"static/chunks/52854-84adc605e6b1eae6.js\",\"11611\",\"static/chunks/app/(main)/stories/%5Bslug%5D/page-34d5541025bdb2d0.js\"],\"default\"]\n22:T4e3,[{\"@context\":\"https://schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\"},\"headline\":\"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.\",\"image\":[\"https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format\"],\"author\":{\"@type\":\"Person\",\"name\":\"Nathaniel Houghton\",\"image\":\"https://ph-avatars.imgix.net/176924/original.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100\",\"url\":"])</script><script>self.__next_f.push([1,"\"https://www.producthunt.com/@ndhoughton\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Product Hunt\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://ph-static.imgix.net/ph-publisher-logo.png\",\"width\":220,\"height\":60}},\"description\":\"\",\"datePublished\":\"2024-08-11T11:41:03.000-07:00\",\"dateModified\":\"2024-11-10T08:15:46.938-08:00\"},{\"@context\":\"http://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Stories\",\"item\":\"https://www.producthunt.com/stories\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.\",\"item\":\"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\"}]}]e:[[\"$\",\"$L21\",null,{}],[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"$22\"}}]]\n"])</script><script>self.__next_f.push([1,"1e:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1, minimum-scale=1\"}],[\"$\",\"meta\",\"1\",{\"name\":\"theme-color\",\"content\":\"#ffffff\"}],[\"$\",\"meta\",\"2\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"3\",{\"children\":\" Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway. | Product Hunt\"}],[\"$\",\"meta\",\"4\",{\"name\":\"description\",\"content\":\"Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.\"}],[\"$\",\"link\",\"5\",{\"rel\":\"author\",\"href\":\"https://www.producthunt.com/@ndhoughton\"}],[\"$\",\"meta\",\"6\",{\"name\":\"author\",\"content\":\"Nathaniel Houghton\"}],[\"$\",\"link\",\"7\",{\"rel\":\"manifest\",\"href\":\"/manifest.json\",\"crossOrigin\":\"use-credentials\"}],[\"$\",\"meta\",\"8\",{\"name\":\"fb:app_id\",\"content\":\"1467820943460899\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"type\":\"application/atom+xml\",\"title\":\"Product Hunt - All newest Products\",\"href\":\"https://www.producthunt.com/feed\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:title\",\"content\":\" Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway. | Product Hunt\"}],[\"$\",\"meta\",\"11\",{\"property\":\"og:description\",\"content\":\"Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:url\",\"content\":\"https://www.producthunt.com/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:site_name\",\"content\":\"Product Hunt\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:locale\",\"content\":\"en_US\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format\"}],[\"$\",\"meta\",\"16\",{\"property\":\"og:type\",\"content\":\"article\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:site\",\"content\":\"@producthunt\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:creator\",\"content\":\"@ndhoughton\"}],[\"$\",\"meta\",\"20\",{\"name\":\"twitter:title\",\"content\":\" Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway. | Product Hunt\"}],[\"$\",\"meta\",\"21\",{\"name\":\"twitter:description\",\"content\":\"Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.\"}],[\"$\",\"meta\",\"22\",{\"name\":\"twitter:image\",\"content\":\"https://ph-files.imgix.net/87f1a428-7311-4199-89af-5a93de082ad4.gif?auto=format\"}],[\"$\",\"link\",\"23\",{\"rel\":\"icon\",\"href\":\"https://ph-static.imgix.net/ph-favicon-brand-500.ico?auto=format\"}],[\"$\",\"link\",\"24\",{\"rel\":\"apple-touch-icon-precomposed\",\"href\":\"https://ph-static.imgix.net/ph-ios-icon.png?auto=format\"}],[\"$\",\"link\",\"25\",{\"rel\":\"chrome-webstore-item\",\"href\":\"https://producthunt.app.link/extension\"}]]\n"])</script><script>self.__next_f.push([1,"d:null\n"])</script></body></html>