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Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","slug":"initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","description":"","headerImageUuid":"3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp","category":{"__typename":"Category","slug":"makers","name":"Makers"},"publishedAt":"2024-11-15T05:11:47-08:00","bodyHtml":"\u003cdiv\u003eA few people asked me how we did so well on our Product Hunt launches, so here is a short writeup. For us this was a lesson about these platforms outside the normal playbooks that I figured can be useful to others.\u003c/div\u003e\u003ch2\u003eFirst, the launch stats\u003c/h2\u003e\u003cdiv\u003eIn the end it went well — we got 500k+ impressions, 16k signups, 850 paying users (5%, higher conversion than expected for this!) and 5.0/5.0 stars with 75+ reviews on Product Hunt. Out of these, I think the user interviews following launch were most valuable.\u003c/div\u003e\u003ch2\u003eWhat happened on Launch Day\u003c/h2\u003e\u003cdiv\u003eWe initially launched behind a waitlist (wouldn't recommend). Our reasoning: we didn’t want to overload our infra, since we have quite a complex product.\u003c/div\u003e\u003cdiv\u003eDuring the first part of the day we were frustrated that we were getting beaten by a very simple adword product. They were probably better at working Product Hunt than us. We did some of the basics (see learnings below) didn't follow an entire PH launch playbook.\u003c/div\u003e\u003cdiv\u003eWhat made the launch take a turn from flailing to successful were three “in-the-moment” decisions we took after more than half of the day passed:\u003c/div\u003e\u003col\u003e\u003cli\u003eWe removed the waitlist (infra was holding up fine).\u003c/li\u003e\u003cli\u003eWe posted on Hacker News as well.\u003c/li\u003e\u003cli\u003eWe repurposed and shortened the launch post on Twitter, which had \u0026gt;20x better reach.\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003eThe first was the most important:\u003c/div\u003e\u003cdiv\u003eWithout a waitlist, PH and HN users come back to the post after having a positive experience with the product and engaged with it.\u003c/div\u003e\u003cdiv\u003eAs I like bullet lists, here are our takeaways from launch day:\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003eDon't\u003c/strong\u003e launch with a waitlist :)\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDo \u003c/strong\u003epost on social media with a) a short-form video and b) a simple bullet list of features. \u003c/li\u003e\u003cli\u003eIf you have a smaller audience, I have had luck DM'ing 2-3 people who have larger audiences in the space, explaining my product, and asking them to amplify the launch. (This + one tweet got \u003ca href=\"https://www.producthunt.com/products/lovable#gptengineer-app-2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cstrong\u003egpt-engineer\u003c/strong\u003e\u003c/a\u003e, my product, to 52k github stars.)\u003c/li\u003e\u003cli\u003eBe proud and reach out to friends and family ahead of launch. Explain that this is something you’re proud of and share that you’d love to get their support on launch day. Support early in the day will help get more impressions later. \u003c/li\u003e\u003cli\u003eIn-app: add a banner to let users know about the Product Hunt launch, asking for a review if they like it.\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003eFinally let me add that I think preparing with mental resilience, and being ok with failed launches, is very important to be able to adapt, launch many times. Have the mindset to do another launch in some way right after the first one.\u003c/div\u003e\u003cdiv\u003eOverall the launch went well and now our product and thanks to Product Hunt \u003ca href=\"https://www.producthunt.com/products/lovable#gptengineer-app-2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cstrong\u003egptengineer.app\u003c/strong\u003e\u003c/a\u003e is being used by 100s of founders building the first version of their product with the Supabase integration. The best things are the weekly cold linkedin DMs reaching out saying they had a magical experience using it.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003eAnton Osika is the Founder of \u003c/em\u003e\u003ca href=\"https://www.producthunt.com/products/lovable\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003eLovable\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e, an AI fullstack engineer. 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Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","slug":"initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","description":"","headerImageUuid":"3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp","category":{"__typename":"Category","slug":"makers","name":"Makers"},"publishedAt":"2024-11-15T05:11:47-08:00","bodyHtml":"\u003cdiv\u003eA few people asked me how we did so well on our Product Hunt launches, so here is a short writeup. For us this was a lesson about these platforms outside the normal playbooks that I figured can be useful to others.\u003c/div\u003e\u003ch2\u003eFirst, the launch stats\u003c/h2\u003e\u003cdiv\u003eIn the end it went well — we got 500k+ impressions, 16k signups, 850 paying users (5%, higher conversion than expected for this!) and 5.0/5.0 stars with 75+ reviews on Product Hunt. Out of these, I think the user interviews following launch were most valuable.\u003c/div\u003e\u003ch2\u003eWhat happened on Launch Day\u003c/h2\u003e\u003cdiv\u003eWe initially launched behind a waitlist (wouldn't recommend). Our reasoning: we didn’t want to overload our infra, since we have quite a complex product.\u003c/div\u003e\u003cdiv\u003eDuring the first part of the day we were frustrated that we were getting beaten by a very simple adword product. They were probably better at working Product Hunt than us. We did some of the basics (see learnings below) didn't follow an entire PH launch playbook.\u003c/div\u003e\u003cdiv\u003eWhat made the launch take a turn from flailing to successful were three “in-the-moment” decisions we took after more than half of the day passed:\u003c/div\u003e\u003col\u003e\u003cli\u003eWe removed the waitlist (infra was holding up fine).\u003c/li\u003e\u003cli\u003eWe posted on Hacker News as well.\u003c/li\u003e\u003cli\u003eWe repurposed and shortened the launch post on Twitter, which had \u0026gt;20x better reach.\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003eThe first was the most important:\u003c/div\u003e\u003cdiv\u003eWithout a waitlist, PH and HN users come back to the post after having a positive experience with the product and engaged with it.\u003c/div\u003e\u003cdiv\u003eAs I like bullet lists, here are our takeaways from launch day:\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cstrong\u003eDon't\u003c/strong\u003e launch with a waitlist :)\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eDo \u003c/strong\u003epost on social media with a) a short-form video and b) a simple bullet list of features. \u003c/li\u003e\u003cli\u003eIf you have a smaller audience, I have had luck DM'ing 2-3 people who have larger audiences in the space, explaining my product, and asking them to amplify the launch. (This + one tweet got \u003ca href=\"https://www.producthunt.com/products/lovable#gptengineer-app-2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cstrong\u003egpt-engineer\u003c/strong\u003e\u003c/a\u003e, my product, to 52k github stars.)\u003c/li\u003e\u003cli\u003eBe proud and reach out to friends and family ahead of launch. Explain that this is something you’re proud of and share that you’d love to get their support on launch day. Support early in the day will help get more impressions later. \u003c/li\u003e\u003cli\u003eIn-app: add a banner to let users know about the Product Hunt launch, asking for a review if they like it.\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003eFinally let me add that I think preparing with mental resilience, and being ok with failed launches, is very important to be able to adapt, launch many times. Have the mindset to do another launch in some way right after the first one.\u003c/div\u003e\u003cdiv\u003eOverall the launch went well and now our product and thanks to Product Hunt \u003ca href=\"https://www.producthunt.com/products/lovable#gptengineer-app-2\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cstrong\u003egptengineer.app\u003c/strong\u003e\u003c/a\u003e is being used by 100s of founders building the first version of their product with the Supabase integration. The best things are the weekly cold linkedin DMs reaching out saying they had a magical experience using it.\u003c/div\u003e\u003cdiv\u003e\u003cem\u003eAnton Osika is the Founder of \u003c/em\u003e\u003ca href=\"https://www.producthunt.com/products/lovable\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cem\u003e\u003cstrong\u003eLovable\u003c/strong\u003e\u003c/em\u003e\u003c/a\u003e\u003cem\u003e, an AI fullstack engineer. He's currently building gptengineer.app.\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003c/div\u003e","canManage":false,"minsToRead":3,"structuredData":{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers"},"headline":"Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","image":["https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024"],"author":{"@type":"Person","name":"Anton Osika","image":"https://ph-avatars.imgix.net/2713059/537ef5b9-ce87-44d8-9ab3-d8248c2d2771.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100","url":"https://www.producthunt.com/@antonosika"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"how we leveraged our launch","datePublished":"2024-11-15T05:11:47.000-08:00","dateModified":"2024-11-19T19:28:33.677-08:00"},"meta":{"__typename":"MetaTags","title":"Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","description":"how we leveraged our launch","creator":"@antonosika","canonicalUrl":"https://www.producthunt.com/stories/initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","image":"https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024","type":"article"},"moreStories":[{"__typename":"AnthologiesStory","id":"13663","title":"How to Detect AI Content with Keystroke Tracking","slug":"how-to-detect-ai-content-with-keystroke-tracking","headerImageUuid":"3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png","minsToRead":3,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5149485","name":"matt hardy","username":"mdahardy"},"authorName":"Mathew Hardy","authorUrl":""},{"__typename":"AnthologiesStory","id":"13597","title":"The Case for Supabase","slug":"the-case-for-supabase","headerImageUuid":"a9dcc38d-0921-4fe7-9f56-6ea150f3144e.png","minsToRead":9,"category":{"__typename":"Category","name":"Opinions","slug":"opinions"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13564","title":"3.5 Years, 12 Hard Pivots, Still Not Dead","slug":"3-5-years-12-hard-pivots-still-not-dead","headerImageUuid":"d6b22c0a-c044-4fa1-9362-cb0cffe7626e.png","minsToRead":10,"category":{"__typename":"Category","name":"Opinions","slug":"opinions"},"author":{"__typename":"User","id":"3896127","name":"Vaibhav Gupta","username":"hellovai"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13465","title":"Cofounder Mode: A Tactical Guide to Finding a Cofounder","slug":"cofounder-mode-a-tactical-guide-to-finding-a-cofounder","headerImageUuid":"d406b3ba-2d4d-4d08-a966-5610980e802d.webp","minsToRead":10,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"13382","name":"Rob Balian","username":"robbalian"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13432","title":"A Founder’s Guide to AI Fine-Tuning","slug":"a-founder-s-guide-to-ai-fine-tuning","headerImageUuid":"2cd80df4-e3ff-43dd-8885-ad4a6b499b80.webp","minsToRead":5,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"970351","name":"Kyle Corbitt","username":"corbt"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13366","title":"A Better Way to Get Your First 10 B2B Customers","slug":"a-better-way-to-get-your-first-10-b2b-customers","headerImageUuid":"3850ebe3-c944-4989-9513-96bd2d5c8574.png","minsToRead":6,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"3090719","name":"Chris Bakke","username":"chrisbakke"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13399","title":"The Cold Email Template that Got Me an 8% Reply Rate","slug":"the-cold-email-template-that-got-me-an-8-reply-rate","headerImageUuid":"618ce5ca-71f8-4c26-b8e7-4be58a81ef6f.png","minsToRead":4,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5187421","name":"Xiaohan Shen","username":"shen_xh"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13333","title":"Outbound Email Doesn’t Work Anymore. 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items-center gap-2"><a class="text-14 font-normal text-dark-gray hover:text-blue opacity-70" href="/stories">Stories</a></li><li class="flex flex-row items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="7" height="11" viewBox="0 0 7 11" class="mt-0.5 h-2 fill-light-gray"><path fill-rule="evenodd" d="M6.744 5.502a1 1 0 0 1-.292.703l-4.247 4.247a1.003 1.003 0 0 1-1.412-.002.996.996 0 0 1-.003-1.412L4.33 5.5.79 1.962A1.004 1.004 0 0 1 .794.55a.995.995 0 0 1 1.41-.002l4.248 4.247c.192.192.29.447.29.702z"></path></svg><a class="text-14 font-normal text-dark-gray hover:text-blue pointer-events-none" href="/stories/initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers">An Initially Failed PH Launch Turned Around to Get Us...</a></li></ol></div><div class="styles_grid__clDr5 styles_grid--gap-5__jGmDi styles_grid--grid__IBRR7 items-center"><div class="styles_item__rz7L2 styles_widescreen-6__f7_BY styles_desktop-6__pXLL8 undefined styles_mobile-6___6mkX"><h1 class="text-24 sm:text-32 md:text-32 font-bold text-dark-gray sm:mb-6">An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers</h1><div class="styles_grid__clDr5"><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Published on</div><div class="text-12 font-medium text-dark-gray">November 15th, 2024</div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Author</div><div class=""><a class="text-12 font-medium text-dark-gray" href="/@antonosika">Anton Osika</a></div></div><div class="styles_item__rz7L2"><div class="text-12 font-normal text-light-gray">Category</div><a class="text-12 font-medium text-dark-gray" href="/stories/category/makers">Makers</a></div></div></div><div class="styles_item__rz7L2 styles_widescreen-6__f7_BY styles_desktop-6__pXLL8 undefined styles_mobile-6___6mkX"><video style="width:100%;height:auto" class="styles_headerImage__Y54V8 styles_video__b8SeA" poster="https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?auto=compress&codec=mozjpeg&cs=strip&fm=webp&fit=max&frame=1&dpr=2" muted="" loop="" disableRemotePlayback="" disablePictureInPicture="" playsInline="" preload="auto"><source src="https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?fm=mp4&crop=max#t=0.001" type="video/mp4"/><source src="https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?fm=webm&crop=max#t=0.001" type="video/webm"/></video></div></div></header></div><div class="mb-16 mt-10 bg-light-sky styles_separator__lbyIi"></div><div class="styles_container__eS_WB"><div class="styles_grid__clDr5 styles_grid--gap-0__nuGY1 styles_grid--grid__IBRR7"><div class="styles_item__rz7L2 styles_widescreen-2__9dgMX styles_desktop-2__cv0m8 styles_sticky__BhECt"><button type="button" data-test="stories-vote-button" class="styles_reset__0clCw styles_feed__QkQvW"><div class="flex flex-col items-center"><div class="styles_icon__kJG98 styles_lightGray__wsqtZ"></div><div class="text-12 font-semibold text-light-gray styles_voteCountItem__zwuqk">1</div></div></button><div class="text-12 font-semibold text-light-gray uppercase my-6">Share On</div><div class="flex flex-col gap-2"><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_twitterButton__jSbbW">Twitter</button><button type="button" class="text-left text-12 font-semibold text-light-gray hover:text-coral text-12 font-semibold styles_facebookButton__aTubP">Facebook</button><button type="button" class="text-left text-12 font-semibold text-light-gray">Copy link</button></div></div><div class="styles_item__rz7L2 styles_widescreen-7__xSnLa styles_desktop-8__EF8GW undefined styles_mobile-6___6mkX"><div class="text-light-gray styles_storyBody__vozi8"><div>A few people asked me how we did so well on our Product Hunt launches, so here is a short writeup. For us this was a lesson about these platforms outside the normal playbooks that I figured can be useful to others.</div><h2>First, the launch stats</h2><div>In the end it went well — we got 500k+ impressions, 16k signups, 850 paying users (5%, higher conversion than expected for this!) and 5.0/5.0 stars with 75+ reviews on Product Hunt. Out of these, I think the user interviews following launch were most valuable.</div><h2>What happened on Launch Day</h2><div>We initially launched behind a waitlist (wouldn't recommend). Our reasoning: we didn’t want to overload our infra, since we have quite a complex product.</div><div>During the first part of the day we were frustrated that we were getting beaten by a very simple adword product. They were probably better at working Product Hunt than us. We did some of the basics (see learnings below) didn't follow an entire PH launch playbook.</div><div>What made the launch take a turn from flailing to successful were three “in-the-moment” decisions we took after more than half of the day passed:</div><ol><li>We removed the waitlist (infra was holding up fine).</li><li>We posted on Hacker News as well.</li><li>We repurposed and shortened the launch post on Twitter, which had >20x better reach.</li></ol><div>The first was the most important:</div><div>Without a waitlist, PH and HN users come back to the post after having a positive experience with the product and engaged with it.</div><div>As I like bullet lists, here are our takeaways from launch day:</div><ol><li><strong>Don't</strong> launch with a waitlist :)</li><li><strong>Do </strong>post on social media with a) a short-form video and b) a simple bullet list of features. </li><li>If you have a smaller audience, I have had luck DM'ing 2-3 people who have larger audiences in the space, explaining my product, and asking them to amplify the launch. (This + one tweet got <a href="https://www.producthunt.com/products/lovable#gptengineer-app-2" target="_blank" rel="noopener"><strong>gpt-engineer</strong></a>, my product, to 52k github stars.)</li><li>Be proud and reach out to friends and family ahead of launch. Explain that this is something you’re proud of and share that you’d love to get their support on launch day. Support early in the day will help get more impressions later. </li><li>In-app: add a banner to let users know about the Product Hunt launch, asking for a review if they like it.</li></ol><div>Finally let me add that I think preparing with mental resilience, and being ok with failed launches, is very important to be able to adapt, launch many times. Have the mindset to do another launch in some way right after the first one.</div><div>Overall the launch went well and now our product and thanks to Product Hunt <a href="https://www.producthunt.com/products/lovable#gptengineer-app-2" target="_blank" rel="noopener"><strong>gptengineer.app</strong></a> is being used by 100s of founders building the first version of their product with the Supabase integration. The best things are the weekly cold linkedin DMs reaching out saying they had a magical experience using it.</div><div><em>Anton Osika is the Founder of </em><a href="https://www.producthunt.com/products/lovable" target="_blank" rel="noopener"><em><strong>Lovable</strong></em></a><em>, an AI fullstack engineer. 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You Need to Do It Anyway. header image" class="styles_headerImage__FJQKQ"/></a><div><div class="text-12 font-normal text-light-gray"><a class="text-12 font-normal text-light-gray" href="/@ndhoughton">Nathaniel Houghton</a> · <a href="/stories/category/opinions">Opinions</a> · 9 min read</div><a class="text-16 font-normal text-dark-gray" href="/stories/outbound-email-doesn-t-work-anymore-you-need-to-do-it-anyway"><div class="text-18 font-bold text-dark-gray">Outbound Email Doesn’t Work Anymore. You Need to Do It Anyway.</div></a></div></div></div></div></header></div></div><script type="application/ld+json">[{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers"},"headline":"Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","image":["https://ph-files.imgix.net/3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp?auto=format&fit=crop&frame=1&h=512&w=1024"],"author":{"@type":"Person","name":"Anton Osika","image":"https://ph-avatars.imgix.net/2713059/537ef5b9-ce87-44d8-9ab3-d8248c2d2771.jpeg?auto=format&fit=crop&crop=faces&w=100&h=100","url":"https://www.producthunt.com/@antonosika"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"how we leveraged our 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