CINXE.COM

<!DOCTYPE html><html lang="en" data-sentry-component="RootLayout" data-sentry-source-file="layout.tsx"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1"/><link rel="stylesheet" href="/_next/static/css/8f719edb11eed1a0.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/d5e9c100ec07c291.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/0bee508d3bad07c8.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/c99d6c2024146960.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/4afdd19ce6c2ffda.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/45be9f74b83be42e.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/bf9552dc979224e1.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/886a1217ff9fd009.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6f0fd2191815f922.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/b0e0dd11aa1ac818.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-cfdef94efa45d47a.js"/><script src="/_next/static/chunks/52774a7f-6669686f43e90bd5.js" async=""></script><script src="/_next/static/chunks/fd9d1056-9af7b3142eb9eff3.js" async=""></script><script src="/_next/static/chunks/13326-c5fdf3cfd9b23ad7.js" async=""></script><script src="/_next/static/chunks/main-app-e9a52ec06e2ef464.js" async=""></script><script src="/_next/static/chunks/c16f53c3-48451ac2b1dbb4cf.js" async=""></script><script src="/_next/static/chunks/20921-7a96833f57c275e2.js" async=""></script><script src="/_next/static/chunks/99791-029fefa2b88e709e.js" async=""></script><script src="/_next/static/chunks/83785-230f48b890d5c9aa.js" async=""></script><script src="/_next/static/chunks/99485-049f8877fe3fd326.js" async=""></script><script src="/_next/static/chunks/20750-a86c83808da2a59a.js" async=""></script><script src="/_next/static/chunks/27834-5c78f4880616ba54.js" async=""></script><script src="/_next/static/chunks/53261-f5a2bb4c2cf1c00e.js" async=""></script><script src="/_next/static/chunks/38997-3ec4d552be6df75b.js" async=""></script><script src="/_next/static/chunks/33531-acabdae7789b7d36.js" async=""></script><script src="/_next/static/chunks/47931-b395de54841771b6.js" async=""></script><script src="/_next/static/chunks/50125-e28270261385c894.js" async=""></script><script src="/_next/static/chunks/82970-a7daac786c5af3dc.js" async=""></script><script src="/_next/static/chunks/42822-99f6529dd3dcc810.js" async=""></script><script src="/_next/static/chunks/75588-faf4b8cce7f62b7c.js" async=""></script><script src="/_next/static/chunks/72369-1e7864e9cf595161.js" async=""></script><script src="/_next/static/chunks/73882-86d296e7924d8950.js" async=""></script><script src="/_next/static/chunks/3842-a8176129994dc984.js" async=""></script><script src="/_next/static/chunks/1574-767209b786dd9ea5.js" async=""></script><script src="/_next/static/chunks/app/(main)/layout-debac8568c4d5c24.js" async=""></script><script src="/_next/static/chunks/42551-a0fa86bb9d6d8fd7.js" async=""></script><script src="/_next/static/chunks/app/(main)/not-found-fefe08edc4dfcd5c.js" async=""></script><script src="/_next/static/chunks/59793-66c731db89a93e2c.js" async=""></script><script src="/_next/static/chunks/53894-186a0b2de7ed77b4.js" async=""></script><script src="/_next/static/chunks/22429-69adeb18bda66f2d.js" async=""></script><script src="/_next/static/chunks/app/layout-c29e892b2aebc046.js" async=""></script><script src="/_next/static/chunks/app/(cards)/layout-84f2033be3b366db.js" async=""></script><script src="/_next/static/chunks/12103-257c54f0017a6619.js" async=""></script><script src="/_next/static/chunks/app/global-error-d77dd3563650f7c0.js" async=""></script><script src="/_next/static/chunks/16065-fb101c10cfdd889b.js" async=""></script><script src="/_next/static/chunks/49194-4af1f46f24e590e3.js" async=""></script><script src="/_next/static/chunks/31706-d405fcf06045e83c.js" async=""></script><script src="/_next/static/chunks/56679-6f28748363e55278.js" async=""></script><script src="/_next/static/chunks/61790-cd138e29ba47ce68.js" async=""></script><script src="/_next/static/chunks/67053-25d87194a55575d9.js" async=""></script><script src="/_next/static/chunks/22999-9e3c57ac7a8e2d2f.js" async=""></script><script src="/_next/static/chunks/49813-723a643f50dbb004.js" async=""></script><script src="/_next/static/chunks/40254-471542b69a0524eb.js" async=""></script><script src="/_next/static/chunks/20188-d958b7cbebf14580.js" async=""></script><script src="/_next/static/chunks/59319-2c585d144328c810.js" async=""></script><script src="/_next/static/chunks/33294-fc2fe72393298da6.js" async=""></script><script src="/_next/static/chunks/app/(main)/stories/%5Bslug%5D/page-13e8763f4ccc6b87.js" async=""></script><link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-WZ46833KH9" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=G-WZ46833KH9" as="script"/><meta property="fb:app_id" content="1467820943460899" data-sentry-element="meta" data-sentry-source-file="layout.tsx"/><link rel="search" type="application/opensearchdescription+xml" title="ProductHunt" href="/osd.xml"/><meta name="theme-color" content="#ffffff"/><title> A Better Way to Get Your First 10 B2B Customers | Product Hunt</title><meta name="description" content="Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about."/><link rel="author" href="https://www.producthunt.com/@chrisbakke"/><meta name="author" content="Chris Bakke"/><link rel="manifest" href="/manifest.json" crossorigin="use-credentials"/><meta name="fb:app_id" content="1467820943460899"/><link rel="canonical" href="https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers"/><link rel="alternate" type="application/atom+xml" title="Product Hunt - All newest Products" href="https://www.producthunt.com/feed"/><meta property="og:title" content=" A Better Way to Get Your First 10 B2B Customers | Product Hunt"/><meta property="og:description" content="Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about."/><meta property="og:url" content="https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers"/><meta property="og:site_name" content="Product Hunt"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=format&fit=crop&frame=1&h=512&w=1024"/><meta property="og:type" content="article"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@producthunt"/><meta name="twitter:creator" content="@chrisbakke"/><meta name="twitter:title" content=" A Better Way to Get Your First 10 B2B Customers | Product Hunt"/><meta name="twitter:description" content="Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about."/><meta name="twitter:image" content="https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=format&fit=crop&frame=1&h=512&w=1024"/><link rel="icon" href="https://ph-static.imgix.net/ph-favicon-brand-500.ico?auto=format"/><link rel="apple-touch-icon-precomposed" href="https://ph-static.imgix.net/ph-ios-icon.png?auto=format"/><link rel="chrome-webstore-item" href="https://producthunt.app.link/extension"/><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script><script>(window[Symbol.for("ApolloSSRDataTransport")] ??= []).push({"rehydrate":{":R1kq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R9kq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R268ptpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Ra8ptpkq:":{"data":undefined,"loading":true,"networkStatus":1,"called":true},":R2e8ptpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R2i8ptpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Rgptpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R19tpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R1ptpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R29tpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R39tpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Rd9tpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":Rl9tpkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R2pkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R3pkq:":{"data":{},"complete":false,"missing":"Dangling reference to missing Viewer object"},":R6fnnkptpkq:":{"data":{"viewer":{"__typename":"Viewer","id":null,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","email":null,"hasDailyNewsletterSubscription":false,"hasWeeklyNewsletterSubscription":false,"hasDeeperLearningSubscription":false,"hasWeirdWideWebSubscription":false,"emailConfirmed":false},"user":null},"story":{"__typename":"AnthologiesStory","id":"13366","bodyHtml":"\u003cdiv\u003e\u003cspan\u003eYou’ve built a B2B product, and now you need some customers. So, you scrap 7,000 emails of people who will be perfect users.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYou load them up in your fancy email-sending-tool and write a solid cold email. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThen you press send, sit back, and start daydreaming about what it’s going to be like to raise a $50M Series A five months from now when all these deals close. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThe next day, you wake from your Eight Sleep, hit your cold plunge, and move to your standing desk where you excitedly open your fancy-email-sending-tool dashboard:\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e7,000 emails sent\u003c/span\u003e\u003c/em\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003e“Good, good” you say to yourself.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e27% open rate\u003c/span\u003e\u003c/em\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003e“Hmm, seems a little low, but we can work with that”\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e0.2% response rate\u003c/span\u003e\u003c/em\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYou faint.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYou’re awoken to your Apple Watch calling you an ambulance, and you quickly dismiss the notification. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003e“A point two percent response rate?! But, my email - it was so good. So perfectly generically interesting to these 7,000 leads. Do they not care? Do they not have a soul? Is something broken?”\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eTake a step back.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eHow many “generically-personalized” cold emails do you receive every day?\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eHow many of those products have you actually bought in the last year?\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eFor me, the answers are “lots” and “zero.”\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eSo what makes you believe you’re going to be the one to break through this noise and scale and start landing sales?\u003c/span\u003e\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eHere’s a different approach\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e:\u003c/span\u003e\u003c/h2\u003e\u003col\u003e\u003cli\u003e\u003cspan\u003eLook at your list of thousands of companies, and pick 10 or 20 of them (probably 20 max)\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eSet a goal that says, “I want to get initial meetings with all 20 of these companies in the next 30 days.”\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eGo.\u003c/span\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cspan\u003eWait, what?\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eNo, really.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThat’s your whole plan.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eIf you constrain your entire sales world down to 10 or 15 or 20 companies, you’ll start getting creative, and creativity is what you need to get people’s attention as a company that no one has heard of before.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYour mindset shifts from “that won’t scale” or “that will take too much time” or “that’s too expensive” to “I’ll do what I have to do to get someone there to notice me.”\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eAsking your investors for intros? Not really possible when you have 3,000 leads - very possible if you have 3 or 4 specific asks.\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eWriting actually-thoughtful DMs? You can’t really scale this in most industries (even with AI), but very possible if you’re only writing a couple of incredible DMs per day.\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eCommenting on their content? Hard to do with thousands of decision makers - very easily done with only a dozen\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eRunning ads on LinkedIn, X or other platforms to get decision makers to notice you? Expensive with thousands of leads, cheap (and quite targeted) with only 15.\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cspan\u003eRealistically, I think you can aim to get 2-6 highly qualified meetings booked in the next 30 days with this approach.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eOne founder I work with just booked 7 meetings in the last 17 days by constraining his world to 20 companies, but your mileage may vary.\u003c/span\u003e\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eHere’s (more tactically) what I would do:\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003col\u003e\u003cli\u003e\u003cspan\u003ePull a list of 20 good-fit companies for your product\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eSet a 30 day goal: “Generate initial conversations with 6 of these companies”\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eBuild a list in Apollo/Zoom info/etc. of all titles and contacts who might be a good fit at each company:\u003c/span\u003e\u003c/li\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eIdeally you’re listing 10+ contacts per company\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eConnect with all of these contacts on LinkedIn\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDon’t send a connection message with the request (higher likelihood of them accepting the invite)\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/ol\u003e\u003cdiv\u003eAnd finally, map 1 or 2 creative tactics of how you'll approach each company. How will you get their attention?\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eExample:\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003eZapier\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cem\u003eContacts: Nikki + 11 other contacts\u003c/em\u003e\u003c/li\u003e\u003cli\u003e\u003cem\u003eTactics to try: Get an intro to Nikki from XYZ investor, etc.\u003c/em\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003eRippling\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eContacts: Mike + 7 other contacts\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eTactics: Ask Mike if I can interview him for an upcoming blog about X, Y, Z.\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003ePagerduty\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eContacts: Aakash + 12 other contacts\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eTactics: Send a plate of cookies to the office with a handwritten note\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e…and so on for all 10-20 companies on your shortlist\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eAnd you should get really wild with the tactics.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYour mindset should change from “I need to hit all of these prospects” to “if these companies were prospecting me, what would grab my attention?”\u003c/span\u003e\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eA few ideas\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e:\u003c/span\u003e\u003c/h2\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eWarm intros: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003ewarm intros get dismissed because they’re hard to organize and founders worry they don’t scale. The CRO of a now-$5B company has asked me personally for a warm intro to someone in my network every 1-3 months since I invested. The best teams make their network scale.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eInfluencer marketing:\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e I’ve booked many celebrities on Cameo to deliver messages over the years.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eContent marketing: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eGet people to come to you. Post content that makes people laugh, gives great insights, shares something they haven’t seen before, or post something that’s helpful to their business. I wrote a whole post about going from $0 to $5M with content marketing in my last company.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eSend delicious things to their office: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003edonuts, fruit, cakes, specialty coffees, wine - so many options that can work well.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eSend a super personalized gift: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eOne of the best AEs I’ve ever hired got hired because he sent me a cheap Casio watch in the mail with his resume and said “It’s TIME to give me a shot” - still makes me laugh.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eHost a dinner: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eI’ve done this for years, and continue to do so despite my funemployment. Get 6-10 leaders in your space together for a dinner. Pay for it. Everyone trades notes and you get viewed as the host.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eCold call: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eMost founders believe cold calling is dead. It probably is for some industries, but I also work with a startup who’s doing $10M ARR off the back of cold calling in 2024. Not dead for them.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eHyper-personalized demos:\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e if you have a product that can be hyper-personalized for a buyer, this can be a great approach. Sometimes a Loom-style voiceover that’s custom for them can be helpful here as well.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eInvitations for interview: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eI’ve landed so many customers by asking them if I could interview them for a piece of content I’m publishing about x, y, or z. Most people are far more likely to say yes to an interview than a demo request. Start these relationships by adding value before you extract.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eTargeted ads on LinkedIn or other social platforms: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eYou can target individual accounts and/or do role-based ad targeting on LinkedIn and several other platforms. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThis isn’t likely a primary tactic, but I’d double up on something like this with my 20 accounts if my buyers spend time on LinkedIn or X or Instagram or Facebook.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eSure, not all of these will work for you, or your industry, or your product, or your buyer.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eBut if you pick a couple of these and really try to nail them, the results are often much better than firing cold emails into the void and hoping for a sign of life.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003eChris Bakke is the former founder of Laskie (acquired by Twitter) and Interviewed (acquired by Indeed).\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e","description":"","headerImageUuid":"3850ebe3-c944-4989-9513-96bd2d5c8574.png","publishedAt":"2024-10-04T20:44:00-07:00","requiresLogin":false,"slug":"a-better-way-to-get-your-first-10-b2b-customers","title":"A Better Way to Get Your First 10 B2B Customers","url":"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers","authorName":"","authorUrl":"","author":{"__typename":"User","id":"3090719","name":"Chris Bakke","username":"chrisbakke","avatarUrl":"https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg"},"productMentions":[],"moreStories":[{"__typename":"AnthologiesStory","id":"13927","title":"Why you should build tiny viral apps","slug":"building-tiny-viral-apps","headerImageUuid":"c3256824-b334-47b5-b998-a831fee5f4f7.png","minsToRead":5,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"6157400","name":"Zubin Koticha","username":"zubin_koticha2"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13894","title":"The personal software revolution: Our interview with Replit CEO Amjad Masad","slug":"the-personal-software-revolution-2","headerImageUuid":"0e8916b2-ee26-4103-9f9c-d464764285a1.jpeg","minsToRead":15,"category":{"__typename":"Category","name":"Interviews","slug":"interviews"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13861","title":"How we launch at Supabase","slug":"how-we-launch-at-supabase","headerImageUuid":"c4870826-3c62-402d-b133-6b7bf3ff9b8c.webp","minsToRead":15,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"1401177","name":"Ant Wilson","username":"antwilson"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13828","title":"How to Ace a Product Demo","slug":"test-718bab32-fd3c-41a3-8cd6-4216295f3311","headerImageUuid":"db620624-fc84-4149-87ae-25918aa2b40a.jpeg","minsToRead":10,"category":{"__typename":"Category","name":"News","slug":"news"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13762","title":"The ultimate guide to willingness-to-pay","slug":"the-ultimate-guide-to-willingness-to-pay","headerImageUuid":"ef5cdea8-582a-4ace-8c3b-3d4cdee5c17b.png","minsToRead":15,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"478540","name":"Lenny Rachitsky","username":"lenny_rachitsky"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13729","title":"How to Improve Your AI Agent: A Guide for Founders","slug":"how-to-improve-your-ai-agent-a-guide-for-founders","headerImageUuid":"bac80123-0177-4c45-8123-6e5fa1713bb7.png","minsToRead":6,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"7725267","name":"Pranav Raja","username":"pranav_raja"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13663","title":"How to Detect AI Content with Keystroke Tracking","slug":"how-to-detect-ai-content-with-keystroke-tracking","headerImageUuid":"3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png","minsToRead":3,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5149485","name":"matt hardy","username":"mdahardy"},"authorName":"Mathew Hardy","authorUrl":""},{"__typename":"AnthologiesStory","id":"13630","title":"An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","slug":"initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","headerImageUuid":"3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp","minsToRead":3,"category":{"__typename":"Category","name":"Makers","slug":"makers"},"author":{"__typename":"User","id":"2713059","name":"Anton Osika","username":"antonosika"},"authorName":"","authorUrl":""}]}},"networkStatus":7},":R38ptpkq:":{"data":{"viewer":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_new_forum_threads_email","ph_visitors_online_register"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"1ae1d7b8-c5db-430e-99ab-5d959ef23838","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}}},"networkStatus":7},":R38ptpkqH1:":{"data":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_new_forum_threads_email","ph_visitors_online_register"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"1ae1d7b8-c5db-430e-99ab-5d959ef23838","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}},"complete":true,"missing":undefined},":R6fnnkptpkqH1:":{"data":{"viewer":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_new_forum_threads_email","ph_visitors_online_register"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"1ae1d7b8-c5db-430e-99ab-5d959ef23838","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}}},"networkStatus":7},":R18mfnnkptpkq:":{"data":undefined,"loading":true,"networkStatus":1,"called":true}},"events":[{"type":"started","options":{"skip":false,"fetchPolicy":"cache-first","query":"query Context{viewer{...UseCurrentUserFragment}}fragment ViewerNoticeFragment on Notice{type invite{id product{id slug}}makerSuggestion{id post{id slug}}dismissable{id isDismissed dismissableKey dismissableGroup}}fragment AbTestFragment on AbTestAssignment{name variant}fragment LaunchTipsFragment on Post{id canComment commentsCount featuredAt makerInviteUrl name url slug createdAt isMaker isHunter launchState shoutouts{id}}fragment UseCurrentUserFragment on Viewer{id email emailVerified isImpersonated analyticsIdentifyJson deviceType showCookiePolicy showCommentWarning showCaptcha showPhoneVerification isAdmin features notificationFeedItemsUnreadCount flashAlert notice{...ViewerNoticeFragment}otpRequiredFrom user{id avatarUrl isMaker name username}abTestActiveParticipations{...AbTestFragment}visitStreak{id emoji duration}recentLaunch{id scheduledAt ...LaunchTipsFragment}intercomUserHash ifVisitedFromMobile newsletterSettings{hasNewsletterSubscription}}","notifyOnNetworkStatusChange":false,"nextFetchPolicy":undefined},"id":"2"},{"type":"started","options":{"variables":{"slug":"a-better-way-to-get-your-first-10-b2b-customers"},"skip":false,"fetchPolicy":"cache-first","query":"query StoryShowPage($slug:String!){viewer{id ...RegistrationWallFragment}story(slug:$slug){id bodyHtml description headerImageUuid publishedAt requiresLogin slug title url authorName authorUrl author{id name username ...UserImage}productMentions{id slug name description}moreStories(limit:8){id ...StoryItem}}}fragment NewsletterIndexPageHeaderFragment on Viewer{id user{id name}newsletterSettings{email hasDailyNewsletterSubscription}}fragment NewsletterPreferenceFormPendingVerificationFragment on ViewerNewsletterSettings{email emailConfirmed}fragment NewsletterPreferenceFormFragment on Viewer{id newsletterSettings{hasDailyNewsletterSubscription hasWeeklyNewsletterSubscription hasDeeperLearningSubscription hasWeirdWideWebSubscription ...NewsletterPreferenceFormPendingVerificationFragment}}fragment RegistrationWallFragment on Viewer{id newsletterSettings{email}...NewsletterIndexPageHeaderFragment ...NewsletterPreferenceFormFragment}fragment UserImage on User{id name username avatarUrl}fragment StoryItem on AnthologiesStory{id title slug headerImageUuid minsToRead category{name slug}author{id name username}authorName authorUrl}","notifyOnNetworkStatusChange":false,"nextFetchPolicy":undefined},"id":"3"},{"type":"data","id":"3","result":{"data":{"viewer":{"__typename":"Viewer","id":null,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","email":null,"hasDailyNewsletterSubscription":false,"hasWeeklyNewsletterSubscription":false,"hasDeeperLearningSubscription":false,"hasWeirdWideWebSubscription":false,"emailConfirmed":false},"user":null},"story":{"__typename":"AnthologiesStory","id":"13366","bodyHtml":"\u003cdiv\u003e\u003cspan\u003eYou’ve built a B2B product, and now you need some customers. So, you scrap 7,000 emails of people who will be perfect users.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYou load them up in your fancy email-sending-tool and write a solid cold email. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThen you press send, sit back, and start daydreaming about what it’s going to be like to raise a $50M Series A five months from now when all these deals close. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThe next day, you wake from your Eight Sleep, hit your cold plunge, and move to your standing desk where you excitedly open your fancy-email-sending-tool dashboard:\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e7,000 emails sent\u003c/span\u003e\u003c/em\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003e“Good, good” you say to yourself.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e27% open rate\u003c/span\u003e\u003c/em\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003e“Hmm, seems a little low, but we can work with that”\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e0.2% response rate\u003c/span\u003e\u003c/em\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYou faint.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYou’re awoken to your Apple Watch calling you an ambulance, and you quickly dismiss the notification. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003e“A point two percent response rate?! But, my email - it was so good. So perfectly generically interesting to these 7,000 leads. Do they not care? Do they not have a soul? Is something broken?”\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eTake a step back.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eHow many “generically-personalized” cold emails do you receive every day?\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eHow many of those products have you actually bought in the last year?\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eFor me, the answers are “lots” and “zero.”\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eSo what makes you believe you’re going to be the one to break through this noise and scale and start landing sales?\u003c/span\u003e\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eHere’s a different approach\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e:\u003c/span\u003e\u003c/h2\u003e\u003col\u003e\u003cli\u003e\u003cspan\u003eLook at your list of thousands of companies, and pick 10 or 20 of them (probably 20 max)\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eSet a goal that says, “I want to get initial meetings with all 20 of these companies in the next 30 days.”\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eGo.\u003c/span\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cspan\u003eWait, what?\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eNo, really.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThat’s your whole plan.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eIf you constrain your entire sales world down to 10 or 15 or 20 companies, you’ll start getting creative, and creativity is what you need to get people’s attention as a company that no one has heard of before.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYour mindset shifts from “that won’t scale” or “that will take too much time” or “that’s too expensive” to “I’ll do what I have to do to get someone there to notice me.”\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eAsking your investors for intros? Not really possible when you have 3,000 leads - very possible if you have 3 or 4 specific asks.\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eWriting actually-thoughtful DMs? You can’t really scale this in most industries (even with AI), but very possible if you’re only writing a couple of incredible DMs per day.\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eCommenting on their content? Hard to do with thousands of decision makers - very easily done with only a dozen\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eRunning ads on LinkedIn, X or other platforms to get decision makers to notice you? Expensive with thousands of leads, cheap (and quite targeted) with only 15.\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cspan\u003eRealistically, I think you can aim to get 2-6 highly qualified meetings booked in the next 30 days with this approach.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eOne founder I work with just booked 7 meetings in the last 17 days by constraining his world to 20 companies, but your mileage may vary.\u003c/span\u003e\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eHere’s (more tactically) what I would do:\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003col\u003e\u003cli\u003e\u003cspan\u003ePull a list of 20 good-fit companies for your product\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eSet a 30 day goal: “Generate initial conversations with 6 of these companies”\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eBuild a list in Apollo/Zoom info/etc. of all titles and contacts who might be a good fit at each company:\u003c/span\u003e\u003c/li\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eIdeally you’re listing 10+ contacts per company\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eConnect with all of these contacts on LinkedIn\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDon’t send a connection message with the request (higher likelihood of them accepting the invite)\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/ol\u003e\u003cdiv\u003eAnd finally, map 1 or 2 creative tactics of how you'll approach each company. How will you get their attention?\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eExample:\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003eZapier\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cem\u003eContacts: Nikki + 11 other contacts\u003c/em\u003e\u003c/li\u003e\u003cli\u003e\u003cem\u003eTactics to try: Get an intro to Nikki from XYZ investor, etc.\u003c/em\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003eRippling\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eContacts: Mike + 7 other contacts\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eTactics: Ask Mike if I can interview him for an upcoming blog about X, Y, Z.\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003ePagerduty\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003col\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eContacts: Aakash + 12 other contacts\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003cli\u003e\u003cem\u003e\u003cspan\u003eTactics: Send a plate of cookies to the office with a handwritten note\u003c/span\u003e\u003c/em\u003e\u003c/li\u003e\u003c/ol\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003e…and so on for all 10-20 companies on your shortlist\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eAnd you should get really wild with the tactics.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eYour mindset should change from “I need to hit all of these prospects” to “if these companies were prospecting me, what would grab my attention?”\u003c/span\u003e\u003c/div\u003e\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eA few ideas\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e:\u003c/span\u003e\u003c/h2\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eWarm intros: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003ewarm intros get dismissed because they’re hard to organize and founders worry they don’t scale. The CRO of a now-$5B company has asked me personally for a warm intro to someone in my network every 1-3 months since I invested. The best teams make their network scale.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eInfluencer marketing:\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e I’ve booked many celebrities on Cameo to deliver messages over the years.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eContent marketing: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eGet people to come to you. Post content that makes people laugh, gives great insights, shares something they haven’t seen before, or post something that’s helpful to their business. I wrote a whole post about going from $0 to $5M with content marketing in my last company.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eSend delicious things to their office: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003edonuts, fruit, cakes, specialty coffees, wine - so many options that can work well.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eSend a super personalized gift: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eOne of the best AEs I’ve ever hired got hired because he sent me a cheap Casio watch in the mail with his resume and said “It’s TIME to give me a shot” - still makes me laugh.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eHost a dinner: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eI’ve done this for years, and continue to do so despite my funemployment. Get 6-10 leaders in your space together for a dinner. Pay for it. Everyone trades notes and you get viewed as the host.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eCold call: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eMost founders believe cold calling is dead. It probably is for some industries, but I also work with a startup who’s doing $10M ARR off the back of cold calling in 2024. Not dead for them.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eHyper-personalized demos:\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e if you have a product that can be hyper-personalized for a buyer, this can be a great approach. Sometimes a Loom-style voiceover that’s custom for them can be helpful here as well.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eInvitations for interview: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eI’ve landed so many customers by asking them if I could interview them for a piece of content I’m publishing about x, y, or z. Most people are far more likely to say yes to an interview than a demo request. Start these relationships by adding value before you extract.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cspan\u003eTargeted ads on LinkedIn or other social platforms: \u003c/span\u003e\u003c/strong\u003e\u003cspan\u003eYou can target individual accounts and/or do role-based ad targeting on LinkedIn and several other platforms. \u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eThis isn’t likely a primary tactic, but I’d double up on something like this with my 20 accounts if my buyers spend time on LinkedIn or X or Instagram or Facebook.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eSure, not all of these will work for you, or your industry, or your product, or your buyer.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan\u003eBut if you pick a couple of these and really try to nail them, the results are often much better than firing cold emails into the void and hoping for a sign of life.\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cspan\u003eChris Bakke is the former founder of Laskie (acquired by Twitter) and Interviewed (acquired by Indeed).\u003c/span\u003e\u003c/em\u003e\u003c/div\u003e","description":"","headerImageUuid":"3850ebe3-c944-4989-9513-96bd2d5c8574.png","publishedAt":"2024-10-04T20:44:00-07:00","requiresLogin":false,"slug":"a-better-way-to-get-your-first-10-b2b-customers","title":"A Better Way to Get Your First 10 B2B Customers","url":"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers","authorName":"","authorUrl":"","author":{"__typename":"User","id":"3090719","name":"Chris Bakke","username":"chrisbakke","avatarUrl":"https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg"},"productMentions":[],"moreStories":[{"__typename":"AnthologiesStory","id":"13927","title":"Why you should build tiny viral apps","slug":"building-tiny-viral-apps","headerImageUuid":"c3256824-b334-47b5-b998-a831fee5f4f7.png","minsToRead":5,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"6157400","name":"Zubin Koticha","username":"zubin_koticha2"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13894","title":"The personal software revolution: Our interview with Replit CEO Amjad Masad","slug":"the-personal-software-revolution-2","headerImageUuid":"0e8916b2-ee26-4103-9f9c-d464764285a1.jpeg","minsToRead":15,"category":{"__typename":"Category","name":"Interviews","slug":"interviews"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13861","title":"How we launch at Supabase","slug":"how-we-launch-at-supabase","headerImageUuid":"c4870826-3c62-402d-b133-6b7bf3ff9b8c.webp","minsToRead":15,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"1401177","name":"Ant Wilson","username":"antwilson"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13828","title":"How to Ace a Product Demo","slug":"test-718bab32-fd3c-41a3-8cd6-4216295f3311","headerImageUuid":"db620624-fc84-4149-87ae-25918aa2b40a.jpeg","minsToRead":10,"category":{"__typename":"Category","name":"News","slug":"news"},"author":{"__typename":"User","id":"7512242","name":"Sanjana Friedman","username":"sanjanaf"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13762","title":"The ultimate guide to willingness-to-pay","slug":"the-ultimate-guide-to-willingness-to-pay","headerImageUuid":"ef5cdea8-582a-4ace-8c3b-3d4cdee5c17b.png","minsToRead":15,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"478540","name":"Lenny Rachitsky","username":"lenny_rachitsky"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13729","title":"How to Improve Your AI Agent: A Guide for Founders","slug":"how-to-improve-your-ai-agent-a-guide-for-founders","headerImageUuid":"bac80123-0177-4c45-8123-6e5fa1713bb7.png","minsToRead":6,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"7725267","name":"Pranav Raja","username":"pranav_raja"},"authorName":"","authorUrl":""},{"__typename":"AnthologiesStory","id":"13663","title":"How to Detect AI Content with Keystroke Tracking","slug":"how-to-detect-ai-content-with-keystroke-tracking","headerImageUuid":"3bc04edd-4ce9-4ae3-8ce1-f7a795fb326d.png","minsToRead":3,"category":{"__typename":"Category","name":"How To","slug":"how_to"},"author":{"__typename":"User","id":"5149485","name":"matt hardy","username":"mdahardy"},"authorName":"Mathew Hardy","authorUrl":""},{"__typename":"AnthologiesStory","id":"13630","title":"An Initially Failed PH Launch Turned Around to Get Us 850+ Paid Subscribers","slug":"initially-failed-ph-launch-turned-around-to-get-us-850-paid-subscribers","headerImageUuid":"3c43ae0c-75e2-45b7-8e83-977c67ab4c92.webp","minsToRead":3,"category":{"__typename":"Category","name":"Makers","slug":"makers"},"author":{"__typename":"User","id":"2713059","name":"Anton Osika","username":"antonosika"},"authorName":"","authorUrl":""}]}}}},{"type":"complete","id":"3"},{"type":"data","id":"2","result":{"data":{"viewer":{"__typename":"Viewer","id":null,"email":null,"emailVerified":false,"isImpersonated":false,"analyticsIdentifyJson":{},"deviceType":"desktop","showCookiePolicy":false,"showCommentWarning":false,"showCaptcha":false,"showPhoneVerification":false,"isAdmin":false,"features":["ph_new_forum_threads_email","ph_visitors_online_register"],"notificationFeedItemsUnreadCount":0,"flashAlert":null,"notice":null,"otpRequiredFrom":null,"user":null,"abTestActiveParticipations":[],"visitStreak":{"__typename":"VisitStreak","id":"1ae1d7b8-c5db-430e-99ab-5d959ef23838","emoji":null,"duration":1},"recentLaunch":null,"intercomUserHash":null,"ifVisitedFromMobile":false,"newsletterSettings":{"__typename":"ViewerNewsletterSettings","hasNewsletterSubscription":false}}}}},{"type":"complete","id":"2"}]})</script></head><body class="theme-mirror bg-primary"><div id="root-container" class="light"><div class="theme-mirror"><header class="w-full border-b-2 border-gray-200 bg-primary dark:border-gray-800 sticky top-0 z-20 " data-sentry-component="DesktopHeader" data-sentry-source-file="index.tsx"><div class="mx-auto grid max-w-layout grid-cols-[1fr_2fr_1fr] items-center gap-2 bg-primary px-6 py-5 sm:grid-cols-[auto_1fr_auto] lg:px-0"><div class="flex flex-row items-center gap-6 md:gap-8"><a aria-label="Product Hunt Logo" data-sentry-element="Link" data-sentry-source-file="index.tsx" href="/"><img loading="lazy" srcSet="https://ph-static.imgix.net/golden-kitty/2024/PHLogoDark.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=40&h=40&fit=max&frame=1&dpr=1 1x, https://ph-static.imgix.net/golden-kitty/2024/PHLogoDark.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=40&h=40&fit=max&frame=1&dpr=2 2x, https://ph-static.imgix.net/golden-kitty/2024/PHLogoDark.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=40&h=40&fit=max&frame=1&dpr=3 3x" src="https://ph-static.imgix.net/golden-kitty/2024/PHLogoDark.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=40&h=40&fit=max&frame=1" style="width:40px;height:40px" alt="Product Hunt logo dark" class="hidden dark:block"/><svg xmlns="http://www.w3.org/2000/svg" width="40" height="40" viewBox="0 0 40 40" class="size-10 dark:hidden" data-sentry-element="Logo" data-sentry-source-file="index.tsx"><g fill="none" fill-rule="evenodd"><path fill="#FF6154" d="M40 20c0 11.046-8.954 20-20 20S0 31.046 0 20 8.954 0 20 0s20 8.954 20 20"></path><path fill="#FFF" d="M22.667 20H17v-6h5.667a3 3 0 0 1 0 6m0-10H13v20h4v-6h5.667a7 7 0 1 0 0-14"></path></g></svg></a><div class="text-14 font-normal text-dark-gray relative" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" class="absolute left-4 top-3 size-4" data-sentry-element="SearchIcon" data-sentry-source-file="index.tsx"><path fill="#4B587C" d="M7 14c-3.86 0-7-3.14-7-7s3.14-7 7-7 7 3.14 7 7-3.14 7-7 7M7 2C4.243 2 2 4.243 2 7s2.243 5 5 5 5-2.243 5-5-2.243-5-5-5m8.707 12.293L13.314 11.9a8 8 0 0 1-1.414 1.414l2.393 2.393a.997.997 0 0 0 1.414 0 1 1 0 0 0 0-1.414" opacity="0.5"></path></svg><input readOnly="" data-hj-allow="true" data-test="header-search-input" autoComplete="off" class="input box-border h-10 w-full min-w-[164px] max-w-full appearance-none rounded-full border-0 border-white bg-gray-100 px-10 pl-[40px] text-light-gray placeholder:text-[#85888E] focus:outline-none sm:w-full sm:max-w-[216px] sm:text-base dark:bg-gray-dark-800 dark:text-tertiary" placeholder="Search" title="Search" name="q"/></div></div><nav aria-label="Main Navigation"><ul class="flex flex-row items-center justify-center gap-6 md:gap-7 lg:gap-8"><li class="group relative list-none" data-test="header-nav-link-launches" data-sentry-component="HeaderLink" data-sentry-source-file="index.tsx"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-secondary transition-all duration-300 group-hover:text-brand-500" href="/leaderboard/daily/2025/2/17?ref=header_nav">Launches<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a><div class="absolute top-4 z-100 hidden w-[350px] translate-y-2 opacity-0 transition-all duration-300 group-hover:block group-hover:translate-y-0 group-hover:opacity-100 left-0" data-sentry-component="HoverMenu" data-sentry-source-file="index.tsx"><div class="mt-6 overflow-hidden rounded-lg bg-primary shadow-lg dark:shadow-[0_2px_8px_rgba(0,0,0,0.3)]"><div class="z-100 px-4 py-2"><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/coming-soon?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(213, 243, 221, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#d5f3dd" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#599D6B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#ComingSoon_svg__a)"><path d="M12 21.25a8.25 8.25 0 1 0 0-16.5 8.25 8.25 0 0 0 0 16.5m-6.75-18-3 3m16.5-3 3 3"></path><path d="M12 7.75V13h5.25"></path></g><defs><clipPath id="ComingSoon_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Coming soon</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Upcoming launches to watch</div></div></div></a><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/leaderboard/daily/2025/2/17?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(255, 230, 228, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe6e4" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#F86C60" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#LaunchArchive_svg__a)"><path d="M9 17.25s-.75 3-5.25 3c0-4.5 3-5.25 3-5.25m11.167-4.416c2.25-2.25 2.39-4.927 2.32-6.12a.75.75 0 0 0-.7-.7c-1.194-.071-3.869.068-6.12 2.32L7.5 12l4.5 4.5zM12.75 6.75H6.97a.75.75 0 0 0-.53.22l-3.22 3.22a.75.75 0 0 0 .425 1.272L7.5 12"></path><path d="M17.25 11.25v5.78a.75.75 0 0 1-.22.53l-3.22 3.22a.75.75 0 0 1-1.272-.425L12 16.5"></path></g><defs><clipPath id="LaunchArchive_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Launch archive</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Most-loved launches by the community</div></div></div></a><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/launch?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(229, 239, 255, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#e5efff" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#3979E3" stroke-width="1.5" clip-path="url(#LaunchGuide_svg__a)"><path stroke-miterlimit="10" d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path stroke-linecap="round" stroke-linejoin="round" d="m16.5 7.5-6 3-3 6 6-3z"></path></g><defs><clipPath id="LaunchGuide_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Launch Guide</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Checklists and pro tips for launching</div></div></div></a></div></div></div></li><li class="group relative" data-sentry-component="ProductsNavigation" data-sentry-source-file="index.tsx"><a class="group flex flex-row items-center gap-1 text-16 font-semibold text-secondary transition-all duration-300 group-hover:text-brand-500" data-sentry-element="Link" data-sentry-source-file="index.tsx" href="/categories?ref=header_nav">Products<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500" data-sentry-element="ArrowDown" data-sentry-source-file="index.tsx"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a></li><li class="group relative list-none" data-test="header-nav-link-news" data-sentry-component="HeaderLink" data-sentry-source-file="index.tsx"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-secondary transition-all duration-300 group-hover:text-brand-500" href="/newsletters?ref=header_nav">News<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a><div class="absolute top-4 z-100 hidden w-[350px] translate-y-2 opacity-0 transition-all duration-300 group-hover:block group-hover:translate-y-0 group-hover:opacity-100 left-0" data-sentry-component="HoverMenu" data-sentry-source-file="index.tsx"><div class="mt-6 overflow-hidden rounded-lg bg-primary shadow-lg dark:shadow-[0_2px_8px_rgba(0,0,0,0.3)]"><div class="z-100 px-4 py-2"><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/newsletters?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(234, 233, 255, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#eae9ff" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#6D68D4" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Newsletter_svg__a)"><path d="M3 5.25h18V18a.75.75 0 0 1-.75.75H3.75A.75.75 0 0 1 3 18z"></path><path d="m21 5.25-9 8.25-9-8.25"></path></g><defs><clipPath id="Newsletter_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Newsletter</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">The best of Product Hunt, every day</div></div></div></a><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/stories?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(255, 233, 244, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe9f4" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#F468AC" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Stories_svg__a)"><path d="M12 8.25a3 3 0 0 1 3-3h6a.75.75 0 0 1 .75.75v12a.75.75 0 0 1-.75.75h-6a3 3 0 0 0-3 3M2.25 18a.75.75 0 0 0 .75.75h6a3 3 0 0 1 3 3V8.25a3 3 0 0 0-3-3H3a.75.75 0 0 0-.75.75zM15 9h3.75M15 12h3.75M15 15h3.75"></path></g><defs><clipPath id="Stories_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Stories</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Tech news, interviews, and tips from makers</div></div></div></a><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/changes?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(207, 252, 219, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#cffcdb" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#579167" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Changelog_svg__a)"><path d="M10.5 10.5h6m-6 3h6m3-9.75h-15a.75.75 0 0 0-.75.75v15c0 .414.336.75.75.75h15a.75.75 0 0 0 .75-.75v-15a.75.75 0 0 0-.75-.75m-12 0v16.5"></path></g><defs><clipPath id="Changelog_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Changelog</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">New Product Hunt features and releases</div></div></div></a></div></div></div></li><li class="group relative list-none" data-test="header-nav-link-forums" data-sentry-component="HeaderLink" data-sentry-source-file="index.tsx"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-secondary transition-all duration-300 group-hover:text-brand-500" href="/forums?ref=header_nav">Forums<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14" class="size-4 stroke-gray-500 transition-all duration-300 group-hover:-rotate-90 group-hover:stroke-brand-500"><path d="M3.5 6.25 7 9.75l3.5-3.5"></path></svg></a><div class="absolute top-4 z-100 hidden w-[350px] translate-y-2 opacity-0 transition-all duration-300 group-hover:block group-hover:translate-y-0 group-hover:opacity-100 left-0" data-sentry-component="HoverMenu" data-sentry-source-file="index.tsx"><div class="mt-6 overflow-hidden rounded-lg bg-primary shadow-lg dark:shadow-[0_2px_8px_rgba(0,0,0,0.3)]"><div class="z-100 px-4 py-2"><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/forums?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(255, 233, 248, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe9f8" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#DE62B6" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Discussions_svg__a)"><path d="M6.71 13.5 3 16.5v-12a.75.75 0 0 1 .75-.75h12a.75.75 0 0 1 .75.75v8.25a.75.75 0 0 1-.75.75z"></path><path d="M7.5 13.5v3.75a.75.75 0 0 0 .75.75h9.04L21 21V9a.75.75 0 0 0-.75-.75H16.5"></path></g><defs><clipPath id="Discussions_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Forums</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Ask questions, find support, and connect</div></div></div></a><a data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx" href="/visit-streaks?ref=header_nav"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(255, 228, 228, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#ffe4e4" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#F10202" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Streaks_svg__a)"><path d="M12.75 18c1.875-.316 3.432-1.875 3.75-3.75"></path><path d="m10.5 9 2.463-6.75C14.987 3.93 19.5 8.264 19.5 13.5a7.5 7.5 0 0 1-15 0c0-2.866 1.352-5.462 2.906-7.5z"></path></g><defs><clipPath id="Streaks_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Streaks</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">The most active community members</div></div></div></a><a href="https://lu.ma/producthunt" target="_blank" data-sentry-element="Link" data-sentry-component="SubmenuItem" data-sentry-source-file="SubmenuItem.tsx"><div class="my-2 flex flex-row gap-4 rounded-lg hover:bg-gray-50 dark:hover:bg-gray-dark-800 dark:bg-gray-dark-900 dark:bg-[image:none] bg-[image:var(--submenu-item-background)] styles_container__K6Yj1" style="--submenu-item-background:linear-gradient(to right, rgba(207, 242, 216, 0.25) 50%, rgba(255, 255, 255, 0.3) 50%)"><div style="background-color:#cff2d8" class="flex size-11 items-center justify-center rounded transition-all ease-out" data-sentry-component="MenuIcon" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" class="!size-6" data-sentry-element="Icon" data-sentry-source-file="index.tsx"><g stroke="#3F9E58" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" clip-path="url(#Event_svg__a)"><path d="M19.5 3.75h-15a.75.75 0 0 0-.75.75v15c0 .414.336.75.75.75h15a.75.75 0 0 0 .75-.75v-15a.75.75 0 0 0-.75-.75m-3-1.5v3m-9-3v3m-3.75 3h16.5"></path><path d="m8.625 14.25 2.25 2.25 4.5-4.5"></path></g><defs><clipPath id="Event_svg__a"><path fill="#fff" d="M0 0h24v24H0z"></path></clipPath></defs></svg></div><div class="flex flex-1 flex-col"><div class="text-14 font-normal text-dark-gray text-primary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Events</div><div class="text-12 font-normal text-dark-gray text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">Meet others online and in-person</div></div></div></a></div></div></div></li><li class="group relative list-none hidden md:block" data-test="header-nav-link-advertise" data-sentry-component="HeaderLink" data-sentry-source-file="index.tsx"><a class="cursor-pointer text-16 group flex flex-row items-center gap-1 font-semibold text-secondary transition-all duration-300 group-hover:text-brand-500" href="/sponsor?ref=header_nav">Advertise</a></li></ul></nav><div class="flex flex-row items-center justify-end gap-4" data-sentry-component="Fallback" data-sentry-source-file="UserSection.tsx"><a class="text-16 font-normal text-dark-gray flex h-10 items-center gap-1 rounded-full border-2 border-gray-200 px-4 align-middle text-16 font-semibold !text-secondary transition-all duration-300 hover:border-gray-300 hover:bg-gray-50 sm:px-3 md:px-4 dark:border-gray-dark-800 dark:hover:bg-gray-dark-800" data-test="header-nav-link-subscribe" href="/newsletters?ref=header_nav&campaign=weekly_newsletter&source=header_nav"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" viewBox="0 0 20 20" class="size-4" data-sentry-element="MailIcon" data-sentry-source-file="index.tsx"><path stroke="#344054" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.667" d="m11.453 2.195 6.274 4.077c.221.144.332.216.412.313a.8.8 0 0 1 .158.289c.036.12.036.252.036.516v6.11c0 1.4 0 2.1-.272 2.635a2.5 2.5 0 0 1-1.093 1.092c-.535.273-1.235.273-2.635.273H5.667c-1.4 0-2.1 0-2.635-.273a2.5 2.5 0 0 1-1.093-1.092c-.272-.535-.272-1.235-.272-2.635V7.39c0-.264 0-.396.036-.516a.8.8 0 0 1 .157-.29c.08-.096.192-.168.413-.312l6.274-4.077m2.906 0c-.526-.342-.789-.513-1.072-.58a1.7 1.7 0 0 0-.762 0c-.283.067-.546.238-1.072.58m2.906 0 5.16 3.354c.574.372.86.559.96.795a.83.83 0 0 1 0 .645c-.1.237-.386.423-.96.796l-5.16 3.354c-.526.342-.789.513-1.072.58a1.7 1.7 0 0 1-.762 0c-.283-.067-.546-.238-1.072-.58l-5.16-3.354c-.574-.373-.86-.56-.96-.796a.83.83 0 0 1 0-.645c.1-.236.386-.423.96-.795l5.16-3.354m9.37 13.638-5.536-5m-4.762 0-5.536 5"></path></svg>Subscribe</a><div class="text-16 font-semibold text-white flex h-10 cursor-pointer items-center gap-1 whitespace-nowrap rounded-full bg-brand-500 px-4" data-test="header-nav-link-sign-in" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" viewBox="0 0 20 20" class="size-4" data-sentry-element="SignInIcon" data-sentry-source-file="index.tsx"><g clip-path="url(#SignInIcon_svg__a)"><path stroke="#fff" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.667" d="M2.782 5.833a8.333 8.333 0 1 1 0 8.333M10 13.334 13.333 10m0 0L10 6.667M13.333 10H1.667"></path></g><defs><clipPath id="SignInIcon_svg__a"><path fill="#fff" d="M0 0h20v20H0z"></path></clipPath></defs></svg>Sign in</div></div></div></header></div><div class="theme-mirror"></div><div class="mx-auto max-w-[864px] p-4 sm:p-8" data-sentry-component="Page" data-sentry-source-file="index.tsx"><div class="text-16 font-semibold text-brand-500">Stories</div><h1 class="mt-2 text-24 font-semibold text-gray-900">A Better Way to Get Your First 10 B2B Customers</h1><div class="mt-6 flex flex-row gap-1 sm:gap-2"><div class="flex-1"><div class="flex flex-row items-center gap-2.5"><a target="_blank" href="/@chrisbakke"><div class=""><img loading="lazy" srcSet="https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=32&h=32&fit=crop&frame=1&dpr=1 1x, https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=32&h=32&fit=crop&frame=1&dpr=2 2x, https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=32&h=32&fit=crop&frame=1&dpr=3 3x" src="https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=32&h=32&fit=crop&frame=1" style="width:32px;height:32px" alt="Chris Bakke" class="rounded-full"/></div></a><div><a class="inline-block h-5 text-14 font-semibold text-gray-700 sm:hover:underline" target="_blank" href="/@chrisbakke">Chris Bakke</a><div class="text-12 text-gray-600">October 5th, 2024</div></div></div></div><div class="inline-block"><button class="inline-flex size-11 items-center justify-center rounded-full border-2 border-gray-200 transition-all duration-300 hover:border-gray-300 hover:bg-gray-100"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" viewBox="0 0 20 20" class="size-5" data-sentry-element="Icon" data-sentry-source-file="RoundButton.tsx"><rect width="17.5" height="17.5" x="1.875" y="1.25" fill="#000" rx="8.75"></rect><path fill="#fff" d="m11.457 9.33 3.258-3.705h-.772l-2.828 3.217-2.26-3.217H6.25l3.416 4.865-3.416 3.885h.772l2.987-3.397 2.386 3.397H15zM10.4 10.533l-.346-.485L7.3 6.194h1.186l2.222 3.11.346.485 2.89 4.043h-1.186z"></path></svg></button></div><div class="inline-block"><button class="inline-flex size-11 items-center justify-center rounded-full border-2 border-gray-200 transition-all duration-300 hover:border-gray-300 hover:bg-gray-100"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="24" fill="none" viewBox="0 0 25 24" class="size-5" data-sentry-element="Icon" data-sentry-source-file="RoundButton.tsx"><path fill="#0072b1" fill-rule="evenodd" d="M1.538 2.838A1.84 1.84 0 0 1 3.376 1h18.322a1.837 1.837 0 0 1 1.84 1.838V21.16A1.84 1.84 0 0 1 21.7 23H3.375a1.84 1.84 0 0 1-1.838-1.839V2.838Zm8.709 6.55h2.979v1.496c.43-.86 1.53-1.634 3.182-1.634 3.17 0 3.92 1.713 3.92 4.856v5.822h-3.206v-5.106c0-1.79-.43-2.8-1.522-2.8-1.515 0-2.146 1.089-2.146 2.8v5.106h-3.208V9.388Zm-5.5 10.403h3.207V9.25H4.746zM8.412 5.812a2.063 2.063 0 1 1-4.125.09 2.063 2.063 0 0 1 4.125-.09" clip-rule="evenodd"></path></svg></button></div><div class="inline-block"><button class="inline-flex size-11 items-center justify-center rounded-full border-2 border-gray-200 transition-all duration-300 hover:border-gray-300 hover:bg-gray-100"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" viewBox="0 0 20 20" class="size-5" data-sentry-element="Icon" data-sentry-source-file="RoundButton.tsx"><g clip-path="url(#copy_svg__a)"><path stroke="#344054" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M6.667 6.667V4.333c0-.933 0-1.4.181-1.756.16-.314.415-.569.729-.729.356-.181.823-.181 1.756-.181h6.334c.933 0 1.4 0 1.756.181.314.16.569.415.729.729.181.356.181.823.181 1.756v6.334c0 .933 0 1.4-.181 1.756-.16.314-.415.569-.729.729-.356.181-.823.181-1.756.181h-2.334m-9 5h6.334c.933 0 1.4 0 1.756-.181.314-.16.569-.415.729-.729.181-.356.181-.823.181-1.756V9.333c0-.933 0-1.4-.181-1.756a1.67 1.67 0 0 0-.729-.729c-.356-.181-.823-.181-1.756-.181H4.333c-.933 0-1.4 0-1.756.181-.314.16-.569.415-.729.729-.181.356-.181.823-.181 1.756v6.334c0 .933 0 1.4.181 1.756.16.314.415.569.729.729.356.181.823.181 1.756.181"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 0h20v20H0z"></path></clipPath></defs></svg></button></div></div><div class="mt-8"><img loading="lazy" srcSet="https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&frame=1&dpr=1 1x, https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&frame=1&dpr=2 2x, https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&frame=1&dpr=3 3x" src="https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&fit=max&frame=1" style="width:100%;height:auto" class="rounded-xl"/></div><div class="my-8 flex flex-col gap-8 sm:px-4"><div class="styles_body__tRExU" id="story-body"><div><span>You’ve built a B2B product, and now you need some customers. So, you scrap 7,000 emails of people who will be perfect users.</span></div><div><span>You load them up in your fancy email-sending-tool and write a solid cold email. </span></div><div><span>Then you press send, sit back, and start daydreaming about what it’s going to be like to raise a $50M Series A five months from now when all these deals close. </span></div><div><span>The next day, you wake from your Eight Sleep, hit your cold plunge, and move to your standing desk where you excitedly open your fancy-email-sending-tool dashboard:</span></div><div><em><span>7,000 emails sent</span></em><span>.</span></div><div><span>“Good, good” you say to yourself.</span></div><div><em><span>27% open rate</span></em><span>.</span></div><div><span>“Hmm, seems a little low, but we can work with that”</span></div><div><em><span>0.2% response rate</span></em><span>.</span></div><div><span>You faint.</span></div><div><span>You’re awoken to your Apple Watch calling you an ambulance, and you quickly dismiss the notification. </span></div><div><span>“A point two percent response rate?! But, my email - it was so good. So perfectly generically interesting to these 7,000 leads. Do they not care? Do they not have a soul? Is something broken?”</span></div><div><span>Take a step back.</span></div><div><span>How many “generically-personalized” cold emails do you receive every day?</span></div><div><span>How many of those products have you actually bought in the last year?</span></div><div><span>For me, the answers are “lots” and “zero.”</span></div><div><span>So what makes you believe you’re going to be the one to break through this noise and scale and start landing sales?</span></div><h2><strong><span>Here’s a different approach</span></strong><span>:</span></h2><ol><li><span>Look at your list of thousands of companies, and pick 10 or 20 of them (probably 20 max)</span></li><li><span>Set a goal that says, “I want to get initial meetings with all 20 of these companies in the next 30 days.”</span></li><li><span>Go.</span></li></ol><div><span>Wait, what?</span></div><div><span>No, really.</span></div><div><span>That’s your whole plan.</span></div><div><span>If you constrain your entire sales world down to 10 or 15 or 20 companies, you’ll start getting creative, and creativity is what you need to get people’s attention as a company that no one has heard of before.</span></div><div><span>Your mindset shifts from “that won’t scale” or “that will take too much time” or “that’s too expensive” to “I’ll do what I have to do to get someone there to notice me.”</span></div><ul><li><span>Asking your investors for intros? Not really possible when you have 3,000 leads - very possible if you have 3 or 4 specific asks.</span></li><li><span>Writing actually-thoughtful DMs? You can’t really scale this in most industries (even with AI), but very possible if you’re only writing a couple of incredible DMs per day.</span></li><li><span>Commenting on their content? Hard to do with thousands of decision makers - very easily done with only a dozen</span></li><li><span>Running ads on LinkedIn, X or other platforms to get decision makers to notice you? Expensive with thousands of leads, cheap (and quite targeted) with only 15.</span></li></ul><div><span>Realistically, I think you can aim to get 2-6 highly qualified meetings booked in the next 30 days with this approach.</span></div><div><span>One founder I work with just booked 7 meetings in the last 17 days by constraining his world to 20 companies, but your mileage may vary.</span></div><h2><strong><span>Here’s (more tactically) what I would do:</span></strong></h2><ol><li><span>Pull a list of 20 good-fit companies for your product</span></li><li><span>Set a 30 day goal: “Generate initial conversations with 6 of these companies”</span></li><li><span>Build a list in Apollo/Zoom info/etc. of all titles and contacts who might be a good fit at each company:</span></li><ul><li><span>Ideally you’re listing 10+ contacts per company</span></li><li><span>Connect with all of these contacts on LinkedIn</span></li><li><span>Don’t send a connection message with the request (higher likelihood of them accepting the invite)</span></li></ul></ol><div>And finally, map 1 or 2 creative tactics of how you'll approach each company. How will you get their attention?</div><h2><strong><span>Example:</span></strong></h2><div><em><span>Zapier</span></em></div><ol><li><em>Contacts: Nikki + 11 other contacts</em></li><li><em>Tactics to try: Get an intro to Nikki from XYZ investor, etc.</em></li></ol><div><em><span>Rippling</span></em></div><ol><li><em><span>Contacts: Mike + 7 other contacts</span></em></li><li><em><span>Tactics: Ask Mike if I can interview him for an upcoming blog about X, Y, Z.</span></em></li></ol><div><em><span>Pagerduty</span></em></div><ol><li><em><span>Contacts: Aakash + 12 other contacts</span></em></li><li><em><span>Tactics: Send a plate of cookies to the office with a handwritten note</span></em></li></ol><div><em><span>…and so on for all 10-20 companies on your shortlist</span></em></div><div><span>And you should get really wild with the tactics.</span></div><div><span>Your mindset should change from “I need to hit all of these prospects” to “if these companies were prospecting me, what would grab my attention?”</span></div><h2><strong><span>A few ideas</span></strong><span>:</span></h2><div><strong><span>Warm intros: </span></strong><span>warm intros get dismissed because they’re hard to organize and founders worry they don’t scale. The CRO of a now-$5B company has asked me personally for a warm intro to someone in my network every 1-3 months since I invested. The best teams make their network scale.</span></div><div><strong><span>Influencer marketing:</span></strong><span> I’ve booked many celebrities on Cameo to deliver messages over the years.</span></div><div><strong><span>Content marketing: </span></strong><span>Get people to come to you. Post content that makes people laugh, gives great insights, shares something they haven’t seen before, or post something that’s helpful to their business. I wrote a whole post about going from $0 to $5M with content marketing in my last company.</span></div><div><strong><span>Send delicious things to their office: </span></strong><span>donuts, fruit, cakes, specialty coffees, wine - so many options that can work well.</span></div><div><strong><span>Send a super personalized gift: </span></strong><span>One of the best AEs I’ve ever hired got hired because he sent me a cheap Casio watch in the mail with his resume and said “It’s TIME to give me a shot” - still makes me laugh.</span></div><div><strong><span>Host a dinner: </span></strong><span>I’ve done this for years, and continue to do so despite my funemployment. Get 6-10 leaders in your space together for a dinner. Pay for it. Everyone trades notes and you get viewed as the host.</span></div><div><strong><span>Cold call: </span></strong><span>Most founders believe cold calling is dead. It probably is for some industries, but I also work with a startup who’s doing $10M ARR off the back of cold calling in 2024. Not dead for them.</span></div><div><strong><span>Hyper-personalized demos:</span></strong><span> if you have a product that can be hyper-personalized for a buyer, this can be a great approach. Sometimes a Loom-style voiceover that’s custom for them can be helpful here as well.</span></div><div><strong><span>Invitations for interview: </span></strong><span>I’ve landed so many customers by asking them if I could interview them for a piece of content I’m publishing about x, y, or z. Most people are far more likely to say yes to an interview than a demo request. Start these relationships by adding value before you extract.</span></div><div><strong><span>Targeted ads on LinkedIn or other social platforms: </span></strong><span>You can target individual accounts and/or do role-based ad targeting on LinkedIn and several other platforms. </span></div><div><span>This isn’t likely a primary tactic, but I’d double up on something like this with my 20 accounts if my buyers spend time on LinkedIn or X or Instagram or Facebook.</span></div><div><span>Sure, not all of these will work for you, or your industry, or your product, or your buyer.</span></div><div><span>But if you pick a couple of these and really try to nail them, the results are often much better than firing cold emails into the void and hoping for a sign of life.</span></div><div><em><span>Chris Bakke is the former founder of Laskie (acquired by Twitter) and Interviewed (acquired by Indeed).</span></em></div></div></div><div class="mb-10 border-none" data-sentry-component="SidebarFooter" data-sentry-source-file="index.tsx"><ul class="m-0 flex flex-row flex-wrap gap-1 p-0"><li class="text-12 text-secondary hover:underline"><a href="/stories">Blog</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/newsletters">Newsletter</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/questions">Questions</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/forums">Forums</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/categories">Product Categories</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/apps">Apps</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/about">About</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="https://help.producthunt.com">FAQ</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/legal#terms">Terms</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/legal#privacy">Privacy and Cookies</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="https://x.com/ProductHunt" target="_blank" rel="nofollow noopener noreferrer">X.com</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="https://www.facebook.com/producthunt" target="_blank" rel="nofollow noopener noreferrer">Facebook</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="https://www.instagram.com/producthunt" target="_blank" rel="nofollow noopener noreferrer">Instagram</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="https://www.linkedin.com/company/producthunt" target="_blank" rel="nofollow noopener noreferrer">LinkedIn</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="https://www.youtube.com/channel/UCOtU18DT8csQVqHPT1wtYzw" target="_blank" rel="nofollow noopener noreferrer">YouTube</a></li><span class="relative -top-px text-12 text-light-gray opacity-45" data-sentry-component="DotSeparator" data-sentry-source-file="index.tsx">•</span><li class="text-12 text-secondary hover:underline"><a href="/sponsor?utm_content=sf">Advertise</a></li></ul><div class="text-10 font-normal text-dark-gray uppercase mt-2 text-secondary" data-sentry-element="Component" data-sentry-component="Text" data-sentry-source-file="index.tsx">© 2025 Product Hunt</div></div></div><script type="application/ld+json" data-sentry-component="StructuredData" data-sentry-source-file="structuredData.tsx">[{"@context":"https://schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers"},"headline":"A Better Way to Get Your First 10 B2B Customers","image":["https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=format&fit=crop&frame=1&h=512&w=1024"],"author":{"@type":"Person","name":"Chris Bakke","image":"https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg?auto=format&fit=crop&crop=faces&w=100&h=100","url":"https://www.producthunt.com/@chrisbakke"},"publisher":{"@type":"Organization","name":"Product Hunt","logo":{"@type":"ImageObject","url":"https://ph-static.imgix.net/ph-publisher-logo.png","width":220,"height":60}},"description":"","datePublished":"2024-10-04T20:44:00.000-07:00","dateModified":"2025-02-09T12:43:33.693-08:00"},{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Stories","item":"https://www.producthunt.com/stories"},{"@type":"ListItem","position":2,"name":"A Better Way to Get Your First 10 B2B Customers","item":"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers"}]}]</script><div class="theme-mirror"></div></div><div id="root-portal"></div><script>(self.__next_s=self.__next_s||[]).push([0,{"data-sentry-element":"Script","data-sentry-source-file":"layout.tsx","children":"\n !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error(\"Segment snippet included twice.\");else{analytics.invoked=!0;analytics.methods=[\"trackSubmit\",\"trackClick\",\"trackLink\",\"trackForm\",\"pageview\",\"identify\",\"reset\",\"group\",\"track\",\"ready\",\"alias\",\"debug\",\"page\",\"once\",\"off\",\"on\",\"addSourceMiddleware\",\"addIntegrationMiddleware\",\"setAnonymousId\",\"addDestinationMiddleware\"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement(\"script\");t.type=\"text/javascript\";t.defer=!0;t.src=\"https://segment-cdn.producthunt.com/\";var n=document.getElementsByTagName(\"script\")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey=\"dtyjquswuq\";analytics.SNIPPET_VERSION=\"4.15.2\";\n analytics.load(\"dtyjquswuq\");\n }}();\n","id":"segment"}])</script><script src="/_next/static/chunks/webpack-cfdef94efa45d47a.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/css/8f719edb11eed1a0.css\",\"style\"]\n2:HL[\"/_next/static/css/d5e9c100ec07c291.css\",\"style\"]\n3:HL[\"/_next/static/css/0bee508d3bad07c8.css\",\"style\"]\n4:HL[\"/_next/static/css/c99d6c2024146960.css\",\"style\"]\n5:HL[\"/_next/static/css/4afdd19ce6c2ffda.css\",\"style\"]\n6:HL[\"/_next/static/css/45be9f74b83be42e.css\",\"style\"]\n7:HL[\"/_next/static/css/bf9552dc979224e1.css\",\"style\"]\n8:HL[\"/_next/static/css/886a1217ff9fd009.css\",\"style\"]\n9:HL[\"/_next/static/css/6f0fd2191815f922.css\",\"style\"]\na:HL[\"/_next/static/css/b0e0dd11aa1ac818.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"b:I[14360,[],\"\"]\ne:I[69257,[],\"\"]\n10:I[14857,[],\"\"]\n11:I[47971,[\"95501\",\"static/chunks/c16f53c3-48451ac2b1dbb4cf.js\",\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"38997\",\"static/chunks/38997-3ec4d552be6df75b.js\",\"33531\",\"static/chunks/33531-acabdae7789b7d36.js\",\"47931\",\"static/chunks/47931-b395de54841771b6.js\",\"50125\",\"static/chunks/50125-e28270261385c894.js\",\"82970\",\"static/chunks/82970-a7daac786c5af3dc.js\",\"42822\",\"static/chunks/42822-99f6529dd3dcc810.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"73882\",\"static/chunks/73882-86d296e7924d8950.js\",\"3842\",\"static/chunks/3842-a8176129994dc984.js\",\"1574\",\"static/chunks/1574-767209b786dd9ea5.js\",\"4095\",\"static/chunks/app/(main)/layout-debac8568c4d5c24.js\"],\"default\",1]\n12:I[54123,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"42551\",\"static/chunks/42551-a0fa86bb9d6d8fd7.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"86883\",\"static/chunks/app/(main)/not-found-fefe08edc4dfcd5c.js\"],\"default\"]\n13:I[59641,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\""])</script><script>self.__next_f.push([1,"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"AppRouter\"]\n14:I[56058,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"UserAgentProvider\"]\n15:I[34480,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"NavigationProgressProvider\"]\n16:I[87406,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89"])</script><script>self.__next_f.push([1,"a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"default\"]\n17:I[43079,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"31462\",\"static/chunks/app/(cards)/layout-84f2033be3b366db.js\"],\"default\"]\n18:I[57851,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"ErrorBoundary\"]\n19:I[87906,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"default\"]\n1a:I[87512,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\""])</script><script>self.__next_f.push([1,",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"\"]\n1c:I[40779,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"GoogleAnalytics\"]\n1d:I[31635,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"59793\",\"static/chunks/59793-66c731db89a93e2c.js\",\"53894\",\"static/chunks/53894-186a0b2de7ed77b4.js\",\"22429\",\"static/chunks/22429-69adeb18bda66f2d.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"63185\",\"static/chunks/app/layout-c29e892b2aebc046.js\"],\"GoogleTagManager\"]\n1f:I[25575,[\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\","])</script><script>self.__next_f.push([1,"\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"12103\",\"static/chunks/12103-257c54f0017a6619.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"72369\",\"static/chunks/72369-1e7864e9cf595161.js\",\"16470\",\"static/chunks/app/global-error-d77dd3563650f7c0.js\"],\"default\"]\nf:[\"slug\",\"a-better-way-to-get-your-first-10-b2b-customers\",\"d\"]\n1b:T449,\n !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console\u0026\u0026console.error\u0026\u0026console.error(\"Segment snippet included twice.\");else{analytics.invoked=!0;analytics.methods=[\"trackSubmit\",\"trackClick\",\"trackLink\",\"trackForm\",\"pageview\",\"identify\",\"reset\",\"group\",\"track\",\"ready\",\"alias\",\"debug\",\"page\",\"once\",\"off\",\"on\",\"addSourceMiddleware\",\"addIntegrationMiddleware\",\"setAnonymousId\",\"addDestinationMiddleware\"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e\u003canalytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement(\"script\");t.type=\"text/javascript\";t.defer=!0;t.src=\"https://segment-cdn.producthunt.com/\";var n=document.getElementsByTagName(\"script\")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey=\"dtyjquswuq\";analytics.SNIPPET_VERSION=\"4.15.2\";\n analytics.load(\"dtyjquswuq\");\n }}();\n20:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$Lb\",null,{\"buildId\":\"Rv_rxG9i8KJv-HSGu9Ccg\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"stories\",\"a-better-way-to-get-your-first-10-b2b-customers\"],\"initialTree\":[\"\",{\"children\":[\"(main)\",{\"children\":[\"stories\",{\"children\":[[\"slug\",\"a-better-way-to-get-your-first-10-b2b-customers\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]},\"$undefined\",\"$undefined\",true],\"initialSeedData\":[\"\",{\"children\":[\"(main)\",{\"children\":[\"stories\",{\"children\":[[\"slug\",\"a-better-way-to-get-your-first-10-b2b-customers\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Lc\",\"$Ld\",[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6f0fd2191815f922.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/b0e0dd11aa1ac818.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]]],null],null]},[null,[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"(main)\",\"children\",\"stories\",\"children\",\"$f\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"(main)\",\"children\",\"stories\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/4afdd19ce6c2ffda.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/45be9f74b83be42e.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/bf9552dc979224e1.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/886a1217ff9fd009.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"$L11\",null,{\"children\":[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[\"$\",\"$L12\",null,{\"code\":404,\"data-sentry-element\":\"SystemError\",\"data-sentry-component\":\"NotFoundPage\",\"data-sentry-source-file\":\"not-found.tsx\"}],\"notFoundStyles\":[]}],\"params\":{}}]],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/8f719edb11eed1a0.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d5e9c100ec07c291.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/0bee508d3bad07c8.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/c99d6c2024146960.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en\",\"data-sentry-component\":\"RootLayout\",\"data-sentry-source-file\":\"layout.tsx\",\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"meta\",null,{\"property\":\"fb:app_id\",\"content\":\"1467820943460899\",\"data-sentry-element\":\"meta\",\"data-sentry-source-file\":\"layout.tsx\"}],[\"$\",\"link\",null,{\"rel\":\"search\",\"type\":\"application/opensearchdescription+xml\",\"title\":\"ProductHunt\",\"href\":\"/osd.xml\"}]]}],[\"$\",\"body\",null,{\"className\":\"theme-mirror bg-primary\",\"children\":[[\"$\",\"div\",null,{\"id\":\"root-container\",\"className\":\"light\",\"children\":[\"$\",\"$L13\",null,{\"data-sentry-element\":\"AppRouter\",\"data-sentry-source-file\":\"layout.tsx\",\"children\":[\"$\",\"$L14\",null,{\"userAgent\":\"$undefined\",\"data-sentry-element\":\"UserAgentProvider\",\"data-sentry-source-file\":\"layout.tsx\",\"children\":[\"$\",\"$L15\",null,{\"data-sentry-element\":\"NavigationProgressProvider\",\"data-sentry-source-file\":\"layout.tsx\",\"children\":[\"$\",\"$L16\",null,{\"ApolloWrapper\":\"$17\",\"serverSideRendered\":true,\"data-sentry-element\":\"ClientApp\",\"data-sentry-source-file\":\"layout.tsx\",\"children\":[\"$\",\"$L18\",null,{\"data-sentry-element\":\"ErrorBoundary\",\"data-sentry-source-file\":\"layout.tsx\",\"children\":[\"$\",\"$Le\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]}]}]}]}]}]}],[\"$\",\"div\",null,{\"id\":\"root-portal\"}],[[\"$\",\"$L19\",null,{}],[\"$\",\"$L1a\",null,{\"id\":\"segment\",\"strategy\":\"beforeInteractive\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1b\"},\"data-sentry-element\":\"Script\",\"data-sentry-source-file\":\"layout.tsx\"}],false,[[\"$\",\"$L1c\",null,{\"gaId\":\"G-WZ46833KH9\"}],[\"$\",\"$L1d\",null,{\"gtmId\":\"G-WZ46833KH9\"}]]],false]}]]}]],null],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L1e\"],\"globalErrorComponent\":\"$1f\",\"missingSlots\":\"$W20\"}]\n"])</script><script>self.__next_f.push([1,"21:I[29235,[\"95501\",\"static/chunks/c16f53c3-48451ac2b1dbb4cf.js\",\"20921\",\"static/chunks/20921-7a96833f57c275e2.js\",\"99791\",\"static/chunks/99791-029fefa2b88e709e.js\",\"83785\",\"static/chunks/83785-230f48b890d5c9aa.js\",\"99485\",\"static/chunks/99485-049f8877fe3fd326.js\",\"20750\",\"static/chunks/20750-a86c83808da2a59a.js\",\"27834\",\"static/chunks/27834-5c78f4880616ba54.js\",\"53261\",\"static/chunks/53261-f5a2bb4c2cf1c00e.js\",\"38997\",\"static/chunks/38997-3ec4d552be6df75b.js\",\"33531\",\"static/chunks/33531-acabdae7789b7d36.js\",\"47931\",\"static/chunks/47931-b395de54841771b6.js\",\"16065\",\"static/chunks/16065-fb101c10cfdd889b.js\",\"49194\",\"static/chunks/49194-4af1f46f24e590e3.js\",\"31706\",\"static/chunks/31706-d405fcf06045e83c.js\",\"56679\",\"static/chunks/56679-6f28748363e55278.js\",\"61790\",\"static/chunks/61790-cd138e29ba47ce68.js\",\"67053\",\"static/chunks/67053-25d87194a55575d9.js\",\"75588\",\"static/chunks/75588-faf4b8cce7f62b7c.js\",\"3842\",\"static/chunks/3842-a8176129994dc984.js\",\"22999\",\"static/chunks/22999-9e3c57ac7a8e2d2f.js\",\"49813\",\"static/chunks/49813-723a643f50dbb004.js\",\"40254\",\"static/chunks/40254-471542b69a0524eb.js\",\"20188\",\"static/chunks/20188-d958b7cbebf14580.js\",\"59319\",\"static/chunks/59319-2c585d144328c810.js\",\"33294\",\"static/chunks/33294-fc2fe72393298da6.js\",\"11611\",\"static/chunks/app/(main)/stories/%5Bslug%5D/page-13e8763f4ccc6b87.js\"],\"default\"]\n22:T4db,[{\"@context\":\"https://schema.org\",\"@type\":\"NewsArticle\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers\"},\"headline\":\"A Better Way to Get Your First 10 B2B Customers\",\"image\":[\"https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024\"],\"author\":{\"@type\":\"Person\",\"name\":\"Chris Bakke\",\"image\":\"https://ph-avatars.imgix.net/3090719/e313fe33-540e-4181-b513-6c67c7b6a9b6.jpeg?auto=format\u0026fit=crop\u0026crop=faces\u0026w=100\u0026h=100\",\"url\":\"https://www.producthunt.com/@chrisbakke\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Product Hunt\",\"logo\":{\"@type\":\"ImageObject"])</script><script>self.__next_f.push([1,"\",\"url\":\"https://ph-static.imgix.net/ph-publisher-logo.png\",\"width\":220,\"height\":60}},\"description\":\"\",\"datePublished\":\"2024-10-04T20:44:00.000-07:00\",\"dateModified\":\"2025-02-09T12:43:33.693-08:00\"},{\"@context\":\"http://schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Stories\",\"item\":\"https://www.producthunt.com/stories\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Better Way to Get Your First 10 B2B Customers\",\"item\":\"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers\"}]}]d:[[\"$\",\"$L21\",null,{\"params\":{\"slug\":\"a-better-way-to-get-your-first-10-b2b-customers\"},\"searchParams\":{},\"data-sentry-element\":\"Component\",\"data-sentry-source-file\":\"withStructuredData.tsx\"}],[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"$22\"},\"data-sentry-component\":\"StructuredData\",\"data-sentry-source-file\":\"structuredData.tsx\"}]]\n"])</script><script>self.__next_f.push([1,"1e:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1, minimum-scale=1\"}],[\"$\",\"meta\",\"1\",{\"name\":\"theme-color\",\"content\":\"#ffffff\"}],[\"$\",\"meta\",\"2\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"3\",{\"children\":\" A Better Way to Get Your First 10 B2B Customers | Product Hunt\"}],[\"$\",\"meta\",\"4\",{\"name\":\"description\",\"content\":\"Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.\"}],[\"$\",\"link\",\"5\",{\"rel\":\"author\",\"href\":\"https://www.producthunt.com/@chrisbakke\"}],[\"$\",\"meta\",\"6\",{\"name\":\"author\",\"content\":\"Chris Bakke\"}],[\"$\",\"link\",\"7\",{\"rel\":\"manifest\",\"href\":\"/manifest.json\",\"crossOrigin\":\"use-credentials\"}],[\"$\",\"meta\",\"8\",{\"name\":\"fb:app_id\",\"content\":\"1467820943460899\"}],[\"$\",\"link\",\"9\",{\"rel\":\"canonical\",\"href\":\"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"type\":\"application/atom+xml\",\"title\":\"Product Hunt - All newest Products\",\"href\":\"https://www.producthunt.com/feed\"}],[\"$\",\"meta\",\"11\",{\"property\":\"og:title\",\"content\":\" A Better Way to Get Your First 10 B2B Customers | Product Hunt\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:description\",\"content\":\"Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:url\",\"content\":\"https://www.producthunt.com/stories/a-better-way-to-get-your-first-10-b2b-customers\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:site_name\",\"content\":\"Product Hunt\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:locale\",\"content\":\"en_US\"}],[\"$\",\"meta\",\"16\",{\"property\":\"og:image\",\"content\":\"https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024\"}],[\"$\",\"meta\",\"17\",{\"property\":\"og:type\",\"content\":\"article\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:site\",\"content\":\"@producthunt\"}],[\"$\",\"meta\",\"20\",{\"name\":\"twitter:creator\",\"content\":\"@chrisbakke\"}],[\"$\",\"meta\",\"21\",{\"name\":\"twitter:title\",\"content\":\" A Better Way to Get Your First 10 B2B Customers | Product Hunt\"}],[\"$\",\"meta\",\"22\",{\"name\":\"twitter:description\",\"content\":\"Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about.\"}],[\"$\",\"meta\",\"23\",{\"name\":\"twitter:image\",\"content\":\"https://ph-files.imgix.net/3850ebe3-c944-4989-9513-96bd2d5c8574.png?auto=format\u0026fit=crop\u0026frame=1\u0026h=512\u0026w=1024\"}],[\"$\",\"link\",\"24\",{\"rel\":\"icon\",\"href\":\"https://ph-static.imgix.net/ph-favicon-brand-500.ico?auto=format\"}],[\"$\",\"link\",\"25\",{\"rel\":\"apple-touch-icon-precomposed\",\"href\":\"https://ph-static.imgix.net/ph-ios-icon.png?auto=format\"}],[\"$\",\"link\",\"26\",{\"rel\":\"chrome-webstore-item\",\"href\":\"https://producthunt.app.link/extension\"}]]\n"])</script><script>self.__next_f.push([1,"c:null\n"])</script></body></html>