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Australia: How To Make Retail Media Work For You | PubMatic

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<form method="get" action="/"> <a href="" class="pull-right close-icon"><span class="glyphicon glyphicon glyphicon-remove"></span></a> <div class="form-group pull-right"> <input type="text" name="s" placeholder="What can we help you find?" class="form-control input-lg"/> <span class="glyphicon glyphicon-search"></span> </div> </form> </div> </div> <div class="navigation pull-right"> <a href="" class="pull-right search-icon"><span class="glyphicon glyphicon-search"></span></a> <ul class="pull-right list-inline menu "> <li> <a href="/solutions/publishers/" data-dropdown="#20-dropdown" class=" ">Solutions</a> <div class="dropdown hidden" id="20-dropdown"> <ul class="list-unstyled"> <li > <a href='https://pubmatic.com/solutions/publishers/' target='' class="text-uppercase black-bluehover"> FOR PUBLISHERS </a> </li> <li > <a href='https://pubmatic.com/solutions/mobile/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽FOR APP DEVELOPERS </a> </li> <li > <a href='https://pubmatic.com/solutions/ctv-ott/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽FOR CTV/OTT PUBLISHERS </a> </li> <li class="top-divider"> <a href='https://pubmatic.com/solutions/buyers/' target='' class="text-uppercase black-bluehover"> FOR BUYERS </a> </li> <li class="top-divider"> <a href='https://pubmatic.com/solutions/commerce-media/' target='' class="text-uppercase black-bluehover"> FOR COMMERCE MEDIA </a> </li> </ul> </div> </li> <li> <a href="/products/" data-dropdown="#21-dropdown" class=" ">Products</a> <div class="dropdown hidden" id="21-dropdown"> <ul class="list-unstyled"> <li > <span class="text-uppercase black-bluehover"> FOR PUBLISHERS: </span> </li> <li > <a href='https://pubmatic.com/products/pubmatic-ssp-for-publishers/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽PUBMATIC SSP </a> </li> <li > <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽CONNECT </a> </li> <li > <a href='https://pubmatic.com/products/identity-hub/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽IDENTITY HUB </a> </li> <li > <a href='https://pubmatic.com/products/openwrap/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽OPENWRAP </a> </li> <li > <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽ACTIVATE </a> </li> <li class="top-divider"> <span class="text-uppercase black-bluehover"> FOR BUYERS: </span> </li> <li > <a href='https://pubmatic.com/products/pubmatic-ssp-for-buyers/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽PUBMATIC SSP </a> </li> <li > <a href='https://pubmatic.com/products/connect-for-buyers/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽CONNECT </a> </li> <li > <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽ACTIVATE </a> </li> <li > <a href='https://pubmatic.com/products/auction-packages/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽AUCTION PACKAGES </a> </li> <li class="top-divider"> <span class="text-uppercase black-bluehover"> FOR COMMERCE MEDIA: </span> </li> <li > <a href='https://pubmatic.com/products/convert/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽CONVERT </a> </li> <li > <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽ACTIVATE </a> </li> <li > <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover"> 聽聽聽聽CONNECT </a> </li> </ul> </div> </li> <li> <a href="/thinking" data-dropdown="#7956-dropdown" class=" ">Resources</a> <div class="dropdown hidden" id="7956-dropdown"> <div class="link-heading text-uppercase">OUR Resources <span class="view-more-btn pull-right"> <a href="/thinking"> <span class="blue glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW ALL </a> </span> </div> <ul class="list-unstyled"> <li class="top-divider"> <a href='/blog' target='' class="text-uppercase black-bluehover"> PubMatic Blog </a> </li> <li > <a href='/reports' target='' class="text-uppercase black-bluehover"> Research </a> </li> <li > <a href='/case-studies' target='' class="text-uppercase black-bluehover"> Customer Stories </a> </li> <li > <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover"> Events </a> </li> <li > <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover"> PubAcademy </a> </li> <li > <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover"> Documentation </a> </li> </ul> </div> </li> <li> <a href="/about-us" data-dropdown="#8977-dropdown" class=" ">About</a> <div class="dropdown hidden" id="8977-dropdown"> <div class="link-heading text-uppercase">OUR Company </div> <ul class="list-unstyled"> <li class="top-divider"> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover"> About Us </a> </li> <li > <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover"> RESPONSIBILITY </a> </li> <li > <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover"> Locations </a> </li> <li > <a href='/news/' target='' class="text-uppercase black-bluehover"> News </a> </li> <li > <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover"> Investor Relations </a> </li> </ul> </div> </li> <li> <a href="https://pubmatic.com/careers/home/" data-dropdown="#30248-dropdown" class=" ">Careers</a> <div class="dropdown hidden" id="30248-dropdown"> <div class="link-heading text-uppercase">OUR Careers </div> <ul class="list-unstyled"> <li class="top-divider"> <a href='https://pubmatic.com/careers/home/' target='' class="text-uppercase black-bluehover"> Overview </a> </li> <li > <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover"> Jobs </a> </li> <li > <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover"> Engineering </a> </li> <li > <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover"> Our People </a> </li> <li > <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover"> Diversity & Inclusion </a> </li> <li > <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover"> Life @ PubMatic </a> </li> <li > <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover"> India </a> </li> </ul> </div> </li> <li> <a href="#" data-dropdown="#55196-dropdown" class=" header-login-link">Login</a> <div class="dropdown hidden" id="55196-dropdown"> <ul class="list-unstyled"> <li > <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover"> Publishers </a> </li> <li > <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover"> Media Buyers </a> </li> <li > <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover"> ACTIVATE </a> </li> </ul> </div> </li> </ul> </div> </div> <a href="" class="pull-right menu-hamburger hidden-md hidden-lg"><span class="glyphicon glyphicon-menu-hamburger"></span></a> <div class="toolbar-mobile hidden-md hidden-lg"> <ul class="list-unstyled text-uppercase"> <li class="list-search"> <form method="get" action="/"> <div class=""> <input type="text" name="s" placeholder="What can we help you find?" class="form-control"/> <span class="glyphicon glyphicon-search"></span> </div> </form> </li> <li> <a href="/solutions/publishers/" class="">Solutions</a> <ul class="list-unstyled sub-list"> <li> <a href='https://pubmatic.com/solutions/publishers/' target='' class="text-uppercase black-bluehover "> FOR PUBLISHERS </a> </li> <li> <a href='https://pubmatic.com/solutions/mobile/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽FOR APP DEVELOPERS </a> </li> <li> <a href='https://pubmatic.com/solutions/ctv-ott/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽FOR CTV/OTT PUBLISHERS </a> </li> <li> <a href='https://pubmatic.com/solutions/buyers/' target='' class="text-uppercase black-bluehover top-divider"> FOR BUYERS </a> </li> <li> <a href='https://pubmatic.com/solutions/commerce-media/' target='' class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA </a> </li> </ul> </li> <li> <a href="/products/" class="">Products</a> <ul class="list-unstyled sub-list"> <li> <span class="text-uppercase black-bluehover "> FOR PUBLISHERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-publishers/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/identity-hub/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽IDENTITY HUB </a> </li> <li> <a href='https://pubmatic.com/products/openwrap/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽OPENWRAP </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽ACTIVATE </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR BUYERS: </span> </li> <li> <a href='https://pubmatic.com/products/pubmatic-ssp-for-buyers/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽PUBMATIC SSP </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-buyers/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽CONNECT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/auction-packages/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽AUCTION PACKAGES </a> </li> <li> <span class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA: </span> </li> <li> <a href='https://pubmatic.com/products/convert/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽CONVERT </a> </li> <li> <a href='https://pubmatic.com/products/activate/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽ACTIVATE </a> </li> <li> <a href='https://pubmatic.com/products/connect-for-publishers/' target='' class="text-uppercase black-bluehover "> 聽聽聽聽CONNECT </a> </li> </ul> </li> <li> <a href="/thinking" class="">Resources</a> <ul class="list-unstyled sub-list"> <li> <a href="/thinking" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='/blog' target='' class="text-uppercase black-bluehover top-divider"> PubMatic Blog </a> </li> <li> <a href='/reports' target='' class="text-uppercase black-bluehover "> Research </a> </li> <li> <a href='/case-studies' target='' class="text-uppercase black-bluehover "> Customer Stories </a> </li> <li> <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Events </a> </li> <li> <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover "> PubAcademy </a> </li> <li> <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Documentation </a> </li> </ul> </li> <li> <a href="/about-us" class="">About</a> <ul class="list-unstyled sub-list"> <li> <a href="/about-us" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover top-divider"> About Us </a> </li> <li> <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover "> RESPONSIBILITY </a> </li> <li> <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover "> Locations </a> </li> <li> <a href='/news/' target='' class="text-uppercase black-bluehover "> News </a> </li> <li> <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Investor Relations </a> </li> </ul> </li> <li> <a href="https://pubmatic.com/careers/home/" class="">Careers</a> <ul class="list-unstyled sub-list"> <li> <a href="https://pubmatic.com/careers/home/" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover "> Jobs </a> </li> <li> <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover "> Engineering </a> </li> <li> <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover "> Our People </a> </li> <li> <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover "> Diversity & Inclusion </a> </li> <li> <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover "> Life @ PubMatic </a> </li> <li> <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover "> India </a> </li> </ul> </li> <li> <a href="#" class="header-login-link">Login</a> <ul class="list-unstyled sub-list"> <li> <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover "> Publishers </a> </li> <li> <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover "> Media Buyers </a> </li> <li> <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> </ul> </li> <li class="list-login"> <a href="/contact-us/" class="login text-center pull-right" > <!-- translation --> Contact Us </a> </li> </ul> </div> </header> <!-- header --> <link data-minify="1" rel="stylesheet" href="https://pubmatic.com/wp-content/cache/min/1/wp-content/themes/pubmatic/css/pages/case-studies.css?ver=1732730273"> <div class="main report-post report-version-2 report-with-form"> <div class='report-hero-container'> <img fetchpriority="high" width="1920" height="800" class='report-bg-image' src="https://pubmatic.com/wp-content/uploads/2024/04/Report-Hero-Image-AU-How-to-Make-Retail-Media-Work-For-You-1920x800px.png" alt="Report Background Image" /> <div class="container"> <div class="row"> <div class="col-md-7"> <div class='report-titles-desktop'> <h1>Australia: How To Make Retail Media Work For You</h1> </div> </div> </div> </div> </div> <div class="container"> <section class='report-section'> <div class="row"> <div class="col-md-7 report-left"> <div class='report-titles-mobile'> <h1>Australia: How To Make Retail Media Work For You</h1> </div> <div class="report-thumbnail-mobile-wrapper report-thumbnail-wrapper"> <img width="790" height="444" class='report-thumbnail-mobile' src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20790%20444'%3E%3C/svg%3E" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/04/APAC-Commerce-Report-cover1.jpg" ><noscript><img width="790" height="444" class='report-thumbnail-mobile' src="https://pubmatic.com/wp-content/uploads/2024/04/APAC-Commerce-Report-cover1.jpg" ></noscript> </div> <div class="scroll-to-form-btn"> <button class="btn btn-primary" onclick="scrollToReport()"> DOWNLOAD REPORT </button> </div> <div class='report-h-rule'></div> <div class="richtext-content"><p>Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it鈥檚 critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper engagement and retailers can drive incremental revenue. Gain valuable insights into:</p> <ul> <li>How different types of media drive Australian shopper engagement and response at the top and bottom of the purchase funnel</li> <li>Nuances in response according to demographic and household type</li> <li>How the open internet compares to social media for offsite audience targeting</li> <li>How both endemic and non-endemic brands can benefit from retail media</li> </ul> <p>Download the report to learn more.</p> </div> </div> <div class="col-md-offset-1 col-md-4 form-column"> <div class='download-form-wrapper'> <div id="download-form"> <div class="section-header no-underline"> <h3>DOWNLOAD REPORT</h3> </div> <iframe class="pardotform" src="https://go.pubmatic.com/l/214271/2024-04-23/2vty41" title="Australia: How To Make Retail Media Work For You" width="100%" type="text/html" frameborder="0" allowtransparency="true" style="border: 0"></iframe> </div> </div> </div> </div> </section> </div> </div> <script> function scrollToReport() { $([document.documentElement, document.body]).animate({ scrollTop: $(".download-form-wrapper").offset().top - 110 }, 600) } function receiveMessage (event) { var message = event.data.message; 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