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ecl-breadcrumb__icon" focusable="false" aria-hidden="true" role="presentation"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></li><li class="ecl-breadcrumb__segment" data-ecl-breadcrumb-item="static"><a href="/de/policies/audiovisual-and-media-services" class="ecl-link ecl-link--standalone ecl-link--no-visited ecl-breadcrumb__link" >Audiovisuelle und Mediendienste</a><svg class="ecl-icon ecl-icon--fluid ecl-breadcrumb__icon" focusable="false" aria-hidden="true" role="presentation"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></li><li class="ecl-breadcrumb__segment ecl-breadcrumb__current-page" data-ecl-breadcrumb-item="static" aria-current="page"><span>Programm „Kreatives Europa MEDIA“</span></li></ol></nav><div class="ecl-page-header__info"><h1 class="ecl-page-header__title"><span>Programm „Kreatives Europa MEDIA“</span></h1></div></div></div> </div> <main class="ecl-u-pb-xl" id="main-content"> <div class="ecl-container"> <div class="ecl-row"> <div class="ecl-col-s-12"> <div> <div data-drupal-messages-fallback class="hidden"></div><div id="block-machinetranslationmessage" class="ecl-u-mb-l"> <div class="ecl-notification ecl-notification--info" data-ecl-notification role="alert" data-ecl-auto-init="Notification" ><svg class="ecl-icon ecl-icon--l ecl-notification__icon" focusable="false" aria-hidden="false" role="img"><title >Information</title><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#information"></use></svg><div class="ecl-notification__content"><button class="ecl-button ecl-button--tertiary ecl-notification__close ecl-button--icon-only" type="button" data-ecl-notification-close ><span class="ecl-button__container"><span class="ecl-button__label" data-ecl-label="true">Close</span><svg class="ecl-icon ecl-icon--m ecl-button__icon" focusable="false" aria-hidden="true" data-ecl-icon><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#close"></use></svg></span></button><div class="ecl-notification__title">Information notification</div><div class="ecl-notification__description">Dies ist eine maschinelle Übersetzung durch den eTranslation-Dienst der Europäischen Kommission, der Ihnen hilft, diese Seite zu verstehen. <a href="https://ec.europa.eu/info/use-machine-translation-europa-exclusion-liability_en" target="_blank" rel="noopener nofollow noreferrer">Bitte lesen Sie die Nutzungsbedingungen</a>. Um die Originalfassung zu lesen, <a href="/en/policies/creative-europe-media">gehen Sie zur Quellenseite</a>.</div></div></div> </div> <div id="block-cnt-theme-main-page-content" class="ecl-u-mb-l"> <article> <div> <div class="ecl-row"> <div class="ecl-col-12"> </div> </div> <div class="ecl-row ecl-u-mb-xl"> <div class="content_main_wrapper ecl-col-s-12 ecl-col-l-8"> <div > <div class="ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> Der Aktionsbereich MEDIA des Programms „Kreatives Europa“ soll die europäische Film- und andere audiovisuelle Industrie unterstützen. </p> </div> <div class="ecl"><h2>Was ist das Programm „Kreatives Europa“?</h2> <p>Kreatives Europa ist das EU-Programm <strong>zur Unterstützung des Kultur- und Kreativsektors</strong>. Das neue Kreative Europa 2021-2027 mit einem Budget von 2,44 Mrd. EUR wird in Maßnahmen investieren, die die kulturelle Vielfalt stärken und auf die Bedürfnisse und Herausforderungen des Kultur- und Kreativsektors reagieren. Seine Neuheiten werden zur Erholung dieser Sektoren beitragen und ihre Bemühungen verstärken, digitaler, umweltfreundlicher, widerstandsfähiger und integrativer zu werden.</p> <p>Das Programm ist in drei verschiedene Bereiche unterteilt: Medien, <a href="https://ec.europa.eu/culture/funding-creative-europe/creative-europe-culture-sub-programme">Kultur</a> und <a href="https://ec.europa.eu/culture/funding-creative-europe/cross-sectoral-strand">CROSS-SECTORAL</a>.</p> <p>Im Jahr 2021 feierte das MEDIA-Programm <a href="https://ec.europa.eu/commission/presscorner/detail/en/ip_21_104">30 Jahre Unterstützung für europäische audiovisuelle Inhalte</a> und startete ein neues Programm für den Zeitraum 2021-2027, das die unterstützenden Maßnahmen in vier thematische Cluster untergliedert, entsprechend den Zielen, die sie verfolgen:</p> <ol> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/high-quality-audiovisual-content">Inhalt</a>: Förderung der Zusammenarbeit und Innovation bei der Schaffung und Produktion hochwertiger Werke.</li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/business-innovation-audiovisual">Unternehmen</a>: Förderung von Unternehmensinnovation, Wettbewerbsfähigkeit, Skalierbarkeit und Talenten zur Stärkung der europäischen Industrie gegenüber globalen Wettbewerbern.</li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/audience-development-european-audiovisual-content">Zielgruppe</a>: Verbesserung der Zugänglichkeit und Sichtbarkeit von Werken für ihre potenziellen Zielgruppen durch Vertriebskanäle und Initiativen zur Publikumsentwicklung.</li> <li>Politik: Unterstützung politischer Diskussionen/Austauschforen, Studien und Berichte. Förderung von Sensibilisierungsmaßnahmen.</li> </ol> <p> </p> <p>Der Schwerpunkt des MEDIA-Strangs liegt auf:</p> <ul> <li><strong>Förderung der Zusammenarbeit </strong>sowohl entlang der Wertschöpfungskette als auch auf EU-Ebene, um audiovisuelle Unternehmen und europäische Inhalte weltweit zu skalieren;</li> <li><strong>Förderung von Talenten</strong>, wo auch immer sie herkommen, und Ausweitung der Beteiligung und Zusammenarbeit in allen Ländern;</li> <li><strong>Verbesserung der weltweiten Verbreitung</strong>, Förderung und Verbreitung europäischer audiovisueller Werke unter Berücksichtigung des neuen digitalen Umfelds;</li> <li><strong>Unterstützung des Engagements und der Entwicklung des Publikums </strong>aller Altersgruppen, insbesondere des jungen Publikums, in ganz Europa und darüber hinaus.</li> </ul> <h2> </h2> <p><a class="ecl-link ecl-link--cta ecl-link--icon ecl-link--icon-after" href="https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-search;callCode=null;freeTextSearchKeyword=;matchWholeText=true;typeCodes=0,1,2;statusCodes=31094502;programmePeriod=2021 - 2027;programCcm2Id=43251814;programDivisionCode=null;focusAreaCode=null;destination=null;mission=null;geographicalZonesCode=null;programmeDivisionProspect=null;startDateLte=null;startDateGte=null;crossCuttingPriorityCode=null;cpvCode=null;performanceOfDelivery=null;sortQuery=sortStatus;orderBy=asc;onlyTenders=false;topicListKey=topicSearchTablePageState?programmePeriod=2021%20-%202027&frameworkProgramme=43251814">Kreatives Europa MEDIA offene Ausschreibungen</a></p> <svg aria-hidden="true" class="ecl-link__icon ecl-icon ecl-icon--fluid ecl-icon--rotate-90" focusable="false"><use /></svg><p></p> <h2> </h2> <h2>Wo kann ich mehr erfahren?</h2> <p>Sie können sich an die <a href="http://ec.europa.eu/programmes/creative-europe/tools/creative-desks_en.htm">Creative Europe Desks</a> in Ihrem Land wenden.</p> </div> </div> </div> <div class="ecl-col-s-12 ecl-col-l-4 sidebar"> <div> <div class="ecl-u-type-m"> <section>  <div class="ecl-u-pa-m ecl-u-border-all ecl-u-border-color-primary"> <script type="application/json">{"service":"share","version":"2.0","color":true}</script> </div>  </section> </div> </div> <div class="ecl-social-media-follow ecl-u-mt-l ecl-u-pa-m ecl-u-bg-primary"> <div class="cnt-row cnt-row__first"> <div class="ecl-u-mv-s"> <a href="https://digital-strategy.ec.europa.eu/en/library?type=28&topic=170" class="ecl-link ecl-link--standalone ecl-link--inverted" >Creative Europe MEDIA-Berichte</a> </div> </div> <div class="cnt-row"> <div class="ecl-u-mv-s"> <a href="https://ec.europa.eu/programmes/creative-europe/projects/" class="ecl-link ecl-link--standalone ecl-link--inverted" >Projektergebnisse</a> </div> </div> <div class="cnt-row"> <div class="ecl-u-mv-s"> <a href="https://www.instagram.com/creative.eu/" class="ecl-link ecl-link--standalone ecl-link--inverted" >Instagram: Creative.eu</a> </div> </div> <div class="cnt-row"> <div class="ecl-u-mv-s"> <a href="https://www.facebook.com/CreativeEuropeEU/" class="ecl-link ecl-link--standalone ecl-link--inverted" >Facebook: @CreativeEuropeEU</a> </div> </div> </div> <div><div class="ecl-u-mt-l"> <div class="ecl-social-media-follow ecl-social-media-follow--horizontal ecl-social-media-follow--left" ><p class="ecl-social-media-follow__description">Follow the latest progress and learn more about getting involved.</p><ul class="ecl-social-media-follow__list"><li class="ecl-social-media-follow__item"><a href="https://twitter.com/MEDIAprogEU" class="ecl-link ecl-link--standalone ecl-link--no-visited ecl-link--icon ecl-social-media-follow__link" ><svg class="ecl-icon ecl-icon--m ecl-link__icon ecl-social-media-follow__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons-social-media/sprites/icons-social-media.svg#twitter"></use></svg><span class="ecl-link__label">Folgen Sie dem EU-Programm zur Unterstützung des audiovisuellen Sektors in Europa @MEDIAprogEU</span></a></li></ul></div> </div> </div> </div> </div> <div class="ecl-row"> <div class="ecl-col-12"> <h2>Neueste Nachrichten</h2> <div class="views-element-container"><div class="js-view-dom-id-092bdd147682cc5c1127ceab79fbaf7e5474334ecc146e0679c101d14347ede8"> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESSEMITTEILUNG</span> | <time dateTime="13 Februar 2025">13 Februar 2025</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/de/news/14-eu-funded-films-nominated-berlin-international-film-festival" rel="bookmark"><span>14 EU-geförderte Filme bei den Internationalen Filmfestspielen Berlin nominiert</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Die 75. Ausgabe der Internationalen Filmfestspiele Berlin (Berlinale) beginnt heute mit 14 Filmen, die in mehreren Kategorien nominiert wurden.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/Berlinale_2025_q8oQcWfRNdToNr3Z8FDM2f0LO0_186556.jpg?itok=lC6hpTv2);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESSEMITTEILUNG</span> | <time dateTime="11 Dezember 2024">11 Dezember 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/de/news/ukraine-joins-media-strand-creative-europe-programme" rel="bookmark"><span>Ukraine tritt dem Aktionsbereich MEDIA des Programms Kreatives Europa bei</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Heute tritt die Ukraine dem Aktionsbereich Medien des Programms Kreatives Europa bei, das den audiovisuellen Sektor durch die Finanzierung ausgewählter Projekte im Zusammenhang mit der Entwicklung und dem Vertrieb von Filmen, Online- und TV-Inhalten sowie der Schaffung innovativer Instrumente und Geschäftsmodelle in der audiovisuellen Industrie unterstützt.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/EU_flagCrea_EU__MEDIA_EN_PDLxUmCGUE7qMBukQMbFxAGgNM_180918.png?itok=bH3bK2JH);width:7.5rem"> </div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">DIGIBYTE</span> | <time dateTime="22 November 2024">22 November 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/de/news/european-cinema-nights-returns-2024-edition" rel="bookmark"><span>European Cinema Nights Returns für die Ausgabe 2024</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Die Europäische Kinonacht 2024 findet vom 2. bis 6. Dezember unter dem Motto „Sharing stories we love“ statt.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/iStock_GettyImages_1445871179__mesh_cube_XtDJt8UkGC4BW7IsGErqYAhgr0_178562.jpg?itok=Ibw-bttB);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESSEMITTEILUNG</span> | <time dateTime="28 August 2024">28 August 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/de/news/ten-eu-supported-works-nominated-venice-film-festival" rel="bookmark"><span>Zehn EU-geförderte Werke auf den Filmfestspielen von Venedig nominiert</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Zehn von der EU finanzierte Filme und Projekte wurden für die 81. Ausgabe der Internationalen Filmfestspiele von Venedig nominiert.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/GettyImages1445871179__mesh_cube_IWc0Gf4cGmKFfV6Q7Gc9B6Po5S0_168392.jpg?itok=Uc0cVAip);width:7.5rem"> </div> </article> </div> </div> </div> </div> </div> <div class="ecl-u-mt-xl ecl-u-d-flex ecl-u-justify-content-end"> <a href="/de/related-content?topic=170" class="ecl-link ecl-link--standalone ecl-link--icon ecl-link--primary" ><span class="ecl-link__label">Durchsuchen Sie Programm MEDIA</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-90 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></a></div> <div class="ecl-row"></div> <div class="cnt-full-width ecl-u-bg-neutral-40 ecl-u-mv-m ecl-u-pb-m"> <div style="position: static"> <div class="ecl-container ecl-u-mt-s ecl-u-mb-l"> <h2>Zugehöriger Inhalt</h2> <h3>Gesamtbild</h3> <div> <div class="ecl-row ecl-u-mb-2x"> <div class="ecl-col-m-3"> <div role="img" aria-label="Audiovisuelle und Mediendienste" class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none" style="background-image:url(/sites/default/files/styles/large/public/2021-03/AVMSD_0.jpg?itok=u03ihu31); width:auto"></div> </div> <div class="ecl-col-m-9"> <div class="ecl-content-block__title"> <a href="/de/policies/audiovisual-and-media-services" class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone"> Audiovisuelle und Mediendienste </a> </div> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div>Heutzutage können wir unsere Lieblingssendungen nicht nur im Fernsehen, sondern auch online sehen. Diese Shows unterliegen den Regeln des Binnenmarktes.</div> </p> </div> </div> </div> <div class="views-element-container"><div class="inline-scroll js-view-dom-id-4dc57d4dd87aa500584f0e3a3ba27c781b01aed550cf93724e79668d40ffea3f"> <header> <h3>Vertiefen</h3> </header> <div> <ul class="cnt-hscroll-wrapper"> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/de/policies/european-audiovisual-policy" class="ecl-link ecl-link--standalone" >Kreatives Europa MEDIA — Unterstützung einer ganzheitlichen europäischen audiovisuellen Politik</a></div><div class="ecl-content-block__description"><div><p>Ein gemeinsames europäisches Konzept für die wichtigsten Fragen der audiovisuellen Politik ist für die Konsolidierung eines europäischen audiovisuellen Binnenmarkts von entscheidender Bedeutung.</p></div></div></div></div></article> </li> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/de/policies/high-quality-audiovisual-content" class="ecl-link ecl-link--standalone" >Kreatives Europa MEDIA — Unterstützung hochwertiger audiovisueller Inhalte</a></div><div class="ecl-content-block__description"><div><p>Die Schaffung und Produktion hochwertiger Inhalte ist die Grundlage der europäischen audiovisuellen Industrie.</p></div></div></div></div></article> </li> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/de/policies/business-innovation-audiovisual" class="ecl-link ecl-link--standalone" >Kreatives Europa MEDIA — Förderung der Innovation von Unternehmen im audiovisuellen Bereich</a></div><div class="ecl-content-block__description"><div><p>Das Programm MEDIA wird den audiovisuellen Sektor dabei unterstützen, ein Unternehmensumfeld zu schaffen, das die Kapazitäten der Branche auf europäischer Ebene ausbauen kann.</p></div></div></div></div></article> </li> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/de/policies/audience-development-european-audiovisual-content" class="ecl-link ecl-link--standalone" >Kreatives Europa MEDIA — Unterstützung der Publikumsentwicklung für europäische audiovisuelle Inhalte</a></div><div class="ecl-content-block__description"><div><p>Das MEDIA-Programm wird innovative Formen der Interaktion mit dem Publikum auf allen Ebenen unterstützen, um ein möglichst breites Publikum für europäische audiovisuelle Werke zu gewährleisten.</p></div></div></div></div></article> </li> </ul> </div> </div> </div> </div> </div> </div> <div> <div class="ecl-u-type-m"> <section class="cnct-page-footer ecl-u-mv-2xl"> <hr class="ecl-u-mv-xl"> <div class="ecl-row"> <div class="ecl-col-12 ecl-col-m-4"> <h4>Last update</h4> <p>17 Oktober 2024</p> </div> <div class="ecl-col-12 ecl-col-m-4"></div> </div> <hr class="ecl-u-mv-xl"> <a href="/de/node/9610/printable/pdf" class="ecl-button ecl-button--secondary" target="_blank"><i class="cnt-btn-pdf" aria-hidden="true"></i>Als PDF ausdrucken</a> </section> </div> </div> </div> </div> <div class="node_view"></div> </div> </article> </div> </div> </div> </div> </div> </main> <footer class="ecl-site-footer" ><div class="ecl-container ecl-site-footer__container"><div class="ecl-site-footer__row"><div 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