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class="ecl-u-pb-xl" id="main-content"> <div class="ecl-container"> <div class="ecl-row"> <div class="ecl-col-s-12"> <div> <div data-drupal-messages-fallback class="hidden"></div><div id="block-machinetranslationmessage" class="ecl-u-mb-l"> <div class="ecl-notification ecl-notification--info" data-ecl-notification role="alert" data-ecl-auto-init="Notification" ><svg class="ecl-icon ecl-icon--l ecl-notification__icon" focusable="false" aria-hidden="false" role="img"><title >Information</title><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#information"></use></svg><div class="ecl-notification__content"><button class="ecl-button ecl-button--tertiary ecl-notification__close ecl-button--icon-only" type="button" data-ecl-notification-close ><span class="ecl-button__container"><span class="ecl-button__label" data-ecl-label="true">Close</span><svg class="ecl-icon ecl-icon--m ecl-button__icon" focusable="false" aria-hidden="true" data-ecl-icon><use 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Scopul este de a vă ajuta să înțelegeți în linii mari această pagină. <a href="https://ec.europa.eu/info/use-machine-translation-europa-exclusion-liability_en" target="_blank" rel="noopener nofollow noreferrer">Vă rugăm să citiți condițiile de utilizare</a>. Pentru a citi versiunea originală, <a href="/en/policies/creative-europe-media">accesați pagina-sursă</a>.</div></div></div> </div> <div id="block-cnt-theme-main-page-content" class="ecl-u-mb-l"> <article> <div> <div class="ecl-row"> <div class="ecl-col-12"> </div> </div> <div class="ecl-row ecl-u-mb-xl"> <div class="content_main_wrapper ecl-col-s-12 ecl-col-l-8"> <div > <div class="ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> Componenta MEDIA a programului „Europa creativă” este concepută pentru a sprijini industria cinematografică europeană și alte industrii audiovizuale. </p> </div> <div class="ecl"><h2>Ce este programul „Europa creativă” MEDIA?</h2> <p>Europa creativă este programul UE de <strong>sprijinire a sectoarelor culturale și creative</strong>. Noua Europă creativă 2021-2027, cu un buget de 2,44 miliarde EUR, va investi în acțiuni care consolidează diversitatea culturală și răspund nevoilor și provocărilor sectoarelor culturale și creative. Noutățile sale vor contribui la redresarea acestor sectoare, consolidându-le eforturile de a deveni mai digitale, mai ecologice, mai reziliente și mai favorabile incluziunii.</p> <p>Programul este împărțit în trei componente diferite: Mass-media, <a href="https://ec.europa.eu/culture/funding-creative-europe/creative-europe-culture-sub-programme">CULTURĂ</a> și <a href="https://ec.europa.eu/culture/funding-creative-europe/cross-sectoral-strand">CROSS-SECTORAL</a>.</p> <p>În 2021, programul MEDIA a sărbătorit <a href="https://ec.europa.eu/commission/presscorner/detail/en/ip_21_104">30 de ani de sprijin pentru conținutul audiovizual european</a> și a inițiat un nou program pentru perioada 2021-2027, în care acțiunile de sprijin sunt împărțite în 4 clustere tematice, în conformitate cu obiectivele pe care le urmăresc:</p> <ol> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/high-quality-audiovisual-content">conținut</a>: încurajarea colaborării și inovării în crearea și producerea de lucrări de înaltă calitate.</li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/business-innovation-audiovisual">întreprinderi</a>: promovarea inovării în afaceri, a competitivității, a scalabilității și a talentelor pentru a consolida industria europeană în raport cu concurenții mondiali.</li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/audience-development-european-audiovisual-content">audiență</a>: consolidarea accesibilității și vizibilității lucrărilor pentru publicul lor potențial, prin canale de distribuție și inițiative de dezvoltare a publicului.</li> <li>politică: sprijinirea dezbaterilor politice/forurilor de schimb, a studiilor și a rapoartelor. Promovarea activităților de sensibilizare.</li> </ol> <p> </p> <p>Componenta MEDIA se axează pe:</p> <ul> <li><strong>încurajarea cooperării </strong>atât de-a lungul lanțului valoric, cât și la nivelul UE, în vederea extinderii la nivel mondial a întreprinderilor audiovizuale și a conținutului european;</li> <li><strong>cultivarea talentelor</strong>, indiferent de proveniența lor, și extinderea participării și a colaborării între țări;</li> <li><strong>consolidarea circulației globale</strong>, a promovării și a distribuției operelor audiovizuale europene, ținând seama de noul mediu digital;</li> <li><strong>sprijinirea implicării și dezvoltării publicului de </strong>toate vârstele, în special a publicului tânăr, din întreaga Europă și din afara acesteia.</li> </ul> <h2> </h2> <p><a class="ecl-link ecl-link--cta ecl-link--icon ecl-link--icon-after" href="https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-search;callCode=null;freeTextSearchKeyword=;matchWholeText=true;typeCodes=0,1,2;statusCodes=31094502;programmePeriod=2021 - 2027;programCcm2Id=43251814;programDivisionCode=null;focusAreaCode=null;destination=null;mission=null;geographicalZonesCode=null;programmeDivisionProspect=null;startDateLte=null;startDateGte=null;crossCuttingPriorityCode=null;cpvCode=null;performanceOfDelivery=null;sortQuery=sortStatus;orderBy=asc;onlyTenders=false;topicListKey=topicSearchTablePageState?programmePeriod=2021%20-%202027&frameworkProgramme=43251814">Programul „Europa creativă” MEDIA</a></p> <svg aria-hidden="true" class="ecl-link__icon ecl-icon ecl-icon--fluid ecl-icon--rotate-90" focusable="false"><use /></svg><p></p> <h2> </h2> <h2>Unde pot afla mai multe?</h2> <p>Puteți contacta <a href="http://ec.europa.eu/programmes/creative-europe/tools/creative-desks_en.htm">birourile „Europa creativă</a>” din țara dumneavoastră națională</p> </div> </div> </div> <div class="ecl-col-s-12 ecl-col-l-4 sidebar"> <div> <div class="ecl-u-type-m"> <section>  <div class="ecl-u-pa-m ecl-u-border-all ecl-u-border-color-primary"> <script type="application/json">{"service":"share","version":"2.0","color":true}</script> </div>  </section> </div> </div> <div class="ecl-social-media-follow ecl-u-mt-l ecl-u-pa-m ecl-u-bg-primary"> <div class="cnt-row cnt-row__first"> <div class="ecl-u-mv-s"> <a href="https://digital-strategy.ec.europa.eu/en/library?type=28&topic=170" class="ecl-link ecl-link--standalone ecl-link--inverted" >Rapoartele MEDIA „Europa creativă”</a> </div> </div> <div class="cnt-row"> <div class="ecl-u-mv-s"> <a href="https://ec.europa.eu/programmes/creative-europe/projects/" class="ecl-link ecl-link--standalone ecl-link--inverted" >Rezultatele proiectului</a> </div> </div> <div class="cnt-row"> <div class="ecl-u-mv-s"> <a href="https://www.instagram.com/creative.eu/" class="ecl-link ecl-link--standalone ecl-link--inverted" >Instagram: Creative.eu</a> </div> </div> <div class="cnt-row"> <div class="ecl-u-mv-s"> <a href="https://www.facebook.com/CreativeEuropeEU/" class="ecl-link ecl-link--standalone ecl-link--inverted" >Facebook: @CreativeEuropeEU</a> </div> </div> </div> <div><div class="ecl-u-mt-l"> <div class="ecl-social-media-follow ecl-social-media-follow--horizontal ecl-social-media-follow--left" ><p class="ecl-social-media-follow__description">Follow the latest progress and learn more about getting involved.</p><ul class="ecl-social-media-follow__list"><li class="ecl-social-media-follow__item"><a href="https://twitter.com/MEDIAprogEU" class="ecl-link ecl-link--standalone ecl-link--no-visited ecl-link--icon ecl-social-media-follow__link" ><svg class="ecl-icon ecl-icon--m ecl-link__icon ecl-social-media-follow__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons-social-media/sprites/icons-social-media.svg#twitter"></use></svg><span class="ecl-link__label">Urmăriți programul UE de sprijinire a sectorului audiovizual din Europa @MEDIAprogEU</span></a></li></ul></div> </div> </div> </div> </div> <div class="ecl-row"> <div class="ecl-col-12"> <h2>Ultimele știri</h2> <div class="views-element-container"><div class="js-view-dom-id-7fa7cdb1bfa33f8e088e8e03533e151b70e5ce6b1b09dd1c5384a7596b0e3370"> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="13 Februarie 2025">13 Februarie 2025</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/ro/news/14-eu-funded-films-nominated-berlin-international-film-festival" rel="bookmark"><span>14 filme finanțate de UE nominalizate la Festivalul Internațional de Film de la Berlin</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Cea de-a 75-a ediție a Festivalului Internațional de Film de la Berlin (Berlinale) începe astăzi, cu paisprezece filme, care au câștigat nominalizări la mai multe categorii.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/Berlinale_2025_q8oQcWfRNdToNr3Z8FDM2f0LO0_186556.jpg?itok=lC6hpTv2);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="11 Decembrie 2024">11 Decembrie 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/ro/news/ukraine-joins-media-strand-creative-europe-programme" rel="bookmark"><span>Ucraina se alătură componentei MEDIA a programului „Europa creativă”</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Astăzi, Ucraina se alătură componentei Media a programului „Europa creativă”, care sprijină sectorul audiovizual prin finanțarea unor proiecte selectate legate de dezvoltarea și distribuția de filme, de conținut online și TV, precum și prin crearea de instrumente inovatoare și de modele de afaceri în industria audiovizuală.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/EU_flagCrea_EU__MEDIA_EN_PDLxUmCGUE7qMBukQMbFxAGgNM_180918.png?itok=bH3bK2JH);width:7.5rem"> </div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">DIGIBYTE</span> | <time dateTime="22 Noiembrie 2024">22 Noiembrie 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/ro/news/european-cinema-nights-returns-2024-edition" rel="bookmark"><span>Nopțile Cinematografiei Europene se întorc pentru ediția 2024</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Ediția din 2024 a Nopților cinematografului european revine în perioada 2-6 decembrie, cu tema „Împărtășim povești pe care le iubim”.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/iStock_GettyImages_1445871179__mesh_cube_XtDJt8UkGC4BW7IsGErqYAhgr0_178562.jpg?itok=Ibw-bttB);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6 ecl-u-d-flex"> <article class="ecl-u-d-flex ecl-u-pt-m ecl-u-border-bottom ecl-u-border-color-neutral ecl-u-mb-s"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="28 August 2024">28 August 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/ro/news/ten-eu-supported-works-nominated-venice-film-festival" rel="bookmark"><span>Zece lucrări sprijinite de UE nominalizate la Festivalul de Film de la Veneția</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m"> <p class="ecl-page-header-standardised__description"> <p>Zece filme și proiecte finanțate de UE au fost nominalizate pentru a concura la cea de-a 81-a ediție a Festivalului Internațional de Film de la Veneția.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/GettyImages1445871179__mesh_cube_IWc0Gf4cGmKFfV6Q7Gc9B6Po5S0_168392.jpg?itok=Uc0cVAip);width:7.5rem"> </div> </article> </div> </div> </div> </div> </div> <div class="ecl-u-mt-xl ecl-u-d-flex ecl-u-justify-content-end"> <a href="/ro/related-content?topic=170" class="ecl-link ecl-link--standalone ecl-link--icon ecl-link--primary" ><span class="ecl-link__label">Răsfoiți conținutul despre MEDIA programme</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-90 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></a></div> <div class="ecl-row"></div> <div class="cnt-full-width ecl-u-bg-neutral-40 ecl-u-mv-m ecl-u-pb-m"> <div style="position: static"> <div class="ecl-container ecl-u-mt-s ecl-u-mb-l"> <h2>Conținut asociat</h2> <h3>Imaginea de ansamblu</h3> <div> <div class="ecl-row ecl-u-mb-2x"> <div class="ecl-col-m-3"> <div role="img" aria-label="Servicii audiovizuale și mass-media" class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none" style="background-image:url(/sites/default/files/styles/large/public/2021-03/AVMSD_0.jpg?itok=u03ihu31); width:auto"></div> </div> <div class="ecl-col-m-9"> <div class="ecl-content-block__title"> <a href="/ro/policies/audiovisual-and-media-services" class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone"> Servicii audiovizuale și mass-media </a> </div> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div>În aceste zile putem viziona programele noastre preferate nu doar la televizor, ci și online. Aceste spectacole sunt supuse normelor pieței unice.</div> </p> </div> </div> </div> <div class="views-element-container"><div class="inline-scroll js-view-dom-id-0c2dc9e69cdd13cf60c9e1fb681aa33ce4064f80e9090f565df898b85c715ecd"> <header> <h3>Aprofundați subiectul</h3> </header> <div> <ul class="cnt-hscroll-wrapper"> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/ro/policies/european-audiovisual-policy" class="ecl-link ecl-link--standalone" >Europa creativă MEDIA — Sprijinirea unei politici europene globale în domeniul audiovizualului</a></div><div class="ecl-content-block__description"><div><p>O abordare europeană comună a principalelor aspecte ale politicii audiovizuale este esențială pentru consolidarea unei piețe unice europene a audiovizualului.</p></div></div></div></div></article> </li> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/ro/policies/high-quality-audiovisual-content" class="ecl-link ecl-link--standalone" >Europa creativă MEDIA — Sprijinirea conținutului audiovizual de înaltă calitate</a></div><div class="ecl-content-block__description"><div><p>Crearea și producerea de conținut de înaltă calitate reprezintă fundamentul industriei audiovizuale europene.</p></div></div></div></div></article> </li> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/ro/policies/business-innovation-audiovisual" class="ecl-link ecl-link--standalone" >Europa creativă MEDIA — Sprijinirea inovării antreprenoriale în domeniul audiovizualului</a></div><div class="ecl-content-block__description"><div><p>Programul MEDIA va sprijini sectorul audiovizual să creeze un mediu de afaceri care să poată extinde capacitatea industriei la nivel european.</p></div></div></div></div></article> </li> <li class="cnt-hscroll-card"> <article class="ecl-card" ><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/ro/policies/audience-development-european-audiovisual-content" class="ecl-link ecl-link--standalone" >Europa creativă MEDIA — Sprijinirea dezvoltării publicului pentru conținutul audiovizual european</a></div><div class="ecl-content-block__description"><div><p>Programul MEDIA va sprijini modalități inovatoare de a interacționa cu publicul la toate nivelurile pentru a asigura un public cât mai larg pentru operele audiovizuale europene.</p></div></div></div></div></article> </li> </ul> </div> </div> </div> </div> </div> </div> <div> <div class="ecl-u-type-m"> <section class="cnct-page-footer ecl-u-mv-2xl"> <hr class="ecl-u-mv-xl"> <div class="ecl-row"> <div class="ecl-col-12 ecl-col-m-4"> <h4>Last update</h4> <p>17 Octombrie 2024</p> </div> <div class="ecl-col-12 ecl-col-m-4"></div> </div> <hr class="ecl-u-mv-xl"> <a href="/ro/node/9610/printable/pdf" class="ecl-button ecl-button--secondary" target="_blank"><i class="cnt-btn-pdf" aria-hidden="true"></i>Imprimați în PDF</a> </section> </div> </div> </div> </div> <div class="node_view"></div> </div> </article> </div> </div> </div> </div> </div> </main> <footer class="ecl-site-footer" ><div class="ecl-container ecl-site-footer__container"><div class="ecl-site-footer__row"><div class="ecl-site-footer__column"><div 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