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Shlomo Benartzi - Wikipedia

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<div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American behavioral economist</div> <p><b>Shlomo Benartzi</b> is an American behavioral economist, known for his research on retirement savings and the Save More Tomorrow nudge.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> Benartzi is currently a Professor Emeritus at the <a href="/wiki/UCLA_Anderson_School_of_Management" title="UCLA Anderson School of Management">UCLA Anderson School of Management</a> in Los Angeles, California.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Academic_career">Academic career</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Shlomo_Benartzi&amp;action=edit&amp;section=1" title="Edit section: Academic career"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Benartzi received a bachelor's degree from <a href="/wiki/Tel_Aviv_University" title="Tel Aviv University">Tel Aviv University</a> and a Ph.D. from Cornell University's <a href="/wiki/Johnson_Graduate_School_of_Management" class="mw-redirect" title="Johnson Graduate School of Management">Johnson Graduate School of Management</a>.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> Along with Nobel Laureate <a href="/wiki/Richard_Thaler" title="Richard Thaler">Richard Thaler</a> of the University of Chicago, he developed the Save More Tomorrow program (SMarT) which helps employees improve their savings rates over time. The SMarT program is now implemented by the majority of large retirement plans in the United States.<sup id="cite_ref-:0_4-0" class="reference"><a href="#cite_note-:0-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> Key elements of Save More Tomorrow have also been included in the Pension Protection Act of 2006.<sup id="cite_ref-:0_4-1" class="reference"><a href="#cite_note-:0-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> </p><p>In addition, Benartzi has collaborated on research examining the financial decision-making of individual investors, such as his work on myopic <a href="/wiki/Loss_aversion" title="Loss aversion">loss aversion</a><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/Naive_diversification" title="Naive diversification">naïve diversification</a>.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p><p>Benartzi's current focus is online behavior, studying the ways in which people behave differently in the digital world.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> The end goal is to use this knowledge to design more effective digital interfaces.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2018, Benartzi was named Distinguished Senior Fellow at the <a href="/wiki/University_of_Pennsylvania_School_of_Arts_and_Sciences" title="University of Pennsylvania School of Arts and Sciences">University of Pennsylvania's</a> Behavior Change for Good Initiative.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Writing">Writing</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Shlomo_Benartzi&amp;action=edit&amp;section=2" title="Edit section: Writing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Benartzi is the author of three books. His first book was <i>Save More Tomorrow</i><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup>—it focused on improving retirement outcomes by using behavioral insights. His second book, <i>Thinking Smarter</i>, outlined a new approach to reflecting on major life decisions and setting <a href="/wiki/Life_goal" class="mw-redirect" title="Life goal">life goals</a>. His most recent book is <i>The Smarter Screen</i>, which outlines the latest research on digital nudging and online behavioral interventions.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> </p><p>In addition, Benartzi is a frequent contributor to the Wealth section of The <i>Wall Street Journal</i>, where he writes on the subjects of <a href="/wiki/Behavioral_Finance" class="mw-redirect" title="Behavioral Finance">behavioral finance</a> and personalized finance.<sup id="cite_ref-auto1_12-0" class="reference"><a href="#cite_note-auto1-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Business_activities">Business activities</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Shlomo_Benartzi&amp;action=edit&amp;section=3" title="Edit section: Business activities"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Benartzi has served as Chief Behavioral Economist for the Allianz Global Investors Center for Behavioral Finance.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> He is currently Senior Academic Advisor for the Voya Behavioral Finance Institute for Innovation.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> In addition, Benartzi has served on advisory boards for <a href="/wiki/Acorns_(company)" title="Acorns (company)">Acorns</a>, WisdomTree, idomoo, <a href="/wiki/Morningstar,_Inc." title="Morningstar, Inc.">Morningstar</a> and Personal Capital.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> He is also the founder of Digitai, a consulting firm that designs digital interventions that benefit consumers, businesses and society.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> He is also an advisor to Ant Transaction Machines, Inc. ATM.com hosts info concerning this Acorns-flavored idea.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Government_activities">Government activities</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Shlomo_Benartzi&amp;action=edit&amp;section=4" title="Edit section: Government activities"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Benartzi has advised government agencies in the U.S. and abroad while helping to craft numerous legislative efforts. Benartzi currently serves as Chief Scientist for the California Digital Nudge Initiative helping the state develop digital interventions to address societal challenges.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Shlomo_Benartzi&amp;action=edit&amp;section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.ted.com/talks/shlomo_benartzi_saving_more_tomorrow">"Saving for tomorrow, tomorrow"</a>. <i>Ted.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 November</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Ted.com&amp;rft.atitle=Saving+for+tomorrow%2C+tomorrow&amp;rft_id=https%3A%2F%2Fwww.ted.com%2Ftalks%2Fshlomo_benartzi_saving_more_tomorrow&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.anderson.ucla.edu/faculty-and-research/accounting/faculty/shlomo-benartzis-vita">"Shlomo Benartzi's Vita - UCLA Anderson School of Management"</a>. <i>Anderson.ucla.edu</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 November</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Anderson.ucla.edu&amp;rft.atitle=Shlomo+Benartzi%27s+Vita+-+UCLA+Anderson+School+of+Management&amp;rft_id=http%3A%2F%2Fwww.anderson.ucla.edu%2Ffaculty-and-research%2Faccounting%2Ffaculty%2Fshlomo-benartzis-vita&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.lifehealth.com/people/shlomo-benartzi-receives-applied-retirement-research-award/">"Shlomo Benartzi Receives Applied retirement Research Award - Life &amp; Health ADVISORLife &amp; Health ADVISOR"</a>. <i>Life &amp; Health Advisor</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 November</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Life+%26+Health+Advisor&amp;rft.atitle=Shlomo+Benartzi+Receives+Applied+retirement+Research+Award+-+Life+%26+Health+ADVISORLife+%26+Health+ADVISOR&amp;rft_id=http%3A%2F%2Fwww.lifehealth.com%2Fpeople%2Fshlomo-benartzi-receives-applied-retirement-research-award%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-:0-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBenartziThaler2013" class="citation journal cs1">Benartzi, Shlomo; Thaler, Richard H. (2013-03-08). <a rel="nofollow" class="external text" href="https://www.science.org/doi/10.1126/science.1231320">"Behavioral Economics and the Retirement Savings Crisis"</a>. <i>Science</i>. <b>339</b> (6124): 1152–1153. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1126%2Fscience.1231320">10.1126/science.1231320</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0036-8075">0036-8075</a>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Science&amp;rft.atitle=Behavioral+Economics+and+the+Retirement+Savings+Crisis&amp;rft.volume=339&amp;rft.issue=6124&amp;rft.pages=1152-1153&amp;rft.date=2013-03-08&amp;rft_id=info%3Adoi%2F10.1126%2Fscience.1231320&amp;rft.issn=0036-8075&amp;rft.aulast=Benartzi&amp;rft.aufirst=Shlomo&amp;rft.au=Thaler%2C+Richard+H.&amp;rft_id=https%3A%2F%2Fwww.science.org%2Fdoi%2F10.1126%2Fscience.1231320&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text">Benartzi, Shlomo, and Richard H. Thaler. "Myopic Loss Aversion and the Equity Premium Puzzle." The Quarterly Journal of Economics 110.1 (1995): 73-92.</span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text">Benartzi, Shlomo, and Richard H. Thaler. "Naive diversification strategies in defined contribution saving plans." American Economic Review 91.1 (2001): 79-98.</span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text">Benartzi, Shlomo with Jonah Lehrer. The Smarter Screen: Surprising ways to influence and improve online behavior. Portfolio, 2015.</span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWang2015" class="citation web cs1">Wang, Penelope (December 7, 2015). <a rel="nofollow" class="external text" href="https://money.com/mobile-digital-devices-finances/">"How Your Phone Is Costing You (Even More) Money"</a>. <i><a href="/wiki/Money.com" class="mw-redirect" title="Money.com">Money.com</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210228011659/https://money.com/mobile-digital-devices-finances/">Archived</a> from the original on February 28, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">15 November</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Money.com&amp;rft.atitle=How+Your+Phone+Is+Costing+You+%28Even+More%29+Money&amp;rft.date=2015-12-07&amp;rft.aulast=Wang&amp;rft.aufirst=Penelope&amp;rft_id=https%3A%2F%2Fmoney.com%2Fmobile-digital-devices-finances%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.eurekalert.org/pub_releases/2018-08/uop-sbn081718.php">"Shlomo Benartzi named Distinguished Senior Fellow at Behavior Change for Good Initiative"</a>. <i>EurekAlert!</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2020-02-26</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=EurekAlert%21&amp;rft.atitle=Shlomo+Benartzi+named+Distinguished+Senior+Fellow+at+Behavior+Change+for+Good+Initiative&amp;rft_id=https%3A%2F%2Fwww.eurekalert.org%2Fpub_releases%2F2018-08%2Fuop-sbn081718.php&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text">Benartzi, Shlomo. Save More Tomorrow: Practical behavioral finance solutions to improve 401 (k) plans. Penguin, 2012.</span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text">Benartzi, Shlomo, and Jonah Lehrer. The Smarter Screen: Surprising ways to influence and improve online behavior. Portfolio, 2015.</span> </li> <li id="cite_note-auto1-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-auto1_12-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBenartziHershfield2017" class="citation web cs1">Benartzi, Shlomo; Hershfield, Hal E. (27 March 2017). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/would-you-rather-have-1-million-or-5-000-monthly-in-retirement-1490582208">"Would You Rather Have $1 Million or $5,000 Monthly in Retirement?"</a>. <i>Wsj.com</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">15 November</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Digitai.org&amp;rft.atitle=Digitai&amp;rft_id=http%3A%2F%2Fwww.digitai.org&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.atm.com/">"Get paid for your data! It's fast and easy to use"</a>. <i>www.atm.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-02-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=www.atm.com&amp;rft.atitle=Get+paid+for+your+data%21+It%27s+fast+and+easy+to+use&amp;rft_id=https%3A%2F%2Fwww.atm.com%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AShlomo+Benartzi" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://sd24.senate.ca.gov/news/2015-10-29-pro-tem-de-león-announces-ca-“digital-nudge”-initiative">"Pro Tem De León Announces CA "Digital Nudge" Initiative"</a>. <i>Sd24.senate.ca.gov</i><span class="reference-accessdate">. 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