Digitai

<!DOCTYPE html> <html ng-app="Labs"> <head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# website: http://ogp.me/ns/website#"> <title>Digitai</title> <meta content="yes" name="apple-mobile-web-app-capable"> <meta name="apple-mobile-web-app-status-bar-style" content="black"/> <meta name="viewport" content="initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no" /> <link rel="icon" href="img/favicon.png"> <link rel="shortcut icon" href="img/favicon.png"> <link rel="stylesheet" href="http://netdna.bootstrapcdn.com/bootstrap/3.0.0/css/bootstrap.min.css" data-noprefix> <link rel="stylesheet" href="http://cdn.knackdesign.com/glyphicons/1.8/glyphicons.css" data-noprefix> <link href='http://fonts.googleapis.com/css?family=Lato:400,700,900' rel='stylesheet' type='text/css'> <link rel='stylesheet' href="digitai.css"/> <script src="http://cdnjs.cloudflare.com/ajax/libs/prefixfree/1.0.7/prefixfree.min.js"></script> <script src="http://cdnjs.cloudflare.com/ajax/libs/underscore.js/1.5.2/underscore-min.js"></script> <script src="http://ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script> <script src="http://netdna.bootstrapcdn.com/bootstrap/3.0.0/js/bootstrap.min.js"></script> <script src="http://cdnjs.cloudflare.com/ajax/libs/jquery-scrollTo/1.4.6/jquery.scrollTo.min.js"></script> <script src="http://ricostacruz.com/jquery.transit/jquery.transit.min.js"></script> <script src="https://ajax.googleapis.com/ajax/libs/angularjs/1.3.0-beta.8/angular.js"></script> <script src="https://ajax.googleapis.com/ajax/libs/angularjs/1.3.0-beta.8/angular-touch.min.js"></script> <script src="https://ajax.googleapis.com/ajax/libs/angularjs/1.3.0-beta.8/angular-animate.min.js"></script> <script src="http://api.knackdesign.com/angular-data.js"></script> <script src="digitai.js"></script> <script type="text/javascript">var addthis_config = {"data_track_addressbar":true};</script> <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-5241d74b09a4008e"></script> <meta property="og:type" content="website"> <meta property="og:url" content="http://digitai.org"/> <meta property="og:title" content="Digitai"/> <meta property="og:image" content="http://www.digitai.org/img/labs/digitailabs_wide.png"/> <meta name="twitter:image" content="http://www.digitai.org/img/labs/digitailabs.png"/> <link rel="image_src" href="http://www.digitai.org/img/labs/digitailabs_wide.png"/> <meta property="og:description" content="Using a loss aversion calculator by Digitai at www.digitai.org/#lab, I quickly measured how strongly I experience gains compared to losses and thought you might be interested too. The tool will be explained in a forthcoming book on digital behavior by Professor Shlomo Benartzi. In the meantime, you may feel free to follow him on Twitter @shlomobenartzi."> <meta name="description" content="Forums devoted to benefiting consumers, businesses and society, by designing digital interventions to drive behavioral changes."> <meta name="keywords" content=""> </head> <body data-spy="scroll" data-target="#navbar" data-offset="70"> <nav id="navbar" class="navbar navbar-fixed-top" role="navigation"> <div class="navbar-header"> <button type="button" class="navbar-toggle" data-toggle="collapse" data-target="#bs-example-navbar-collapse-1"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> <a class="navbar-brand" href="#splash"> <img src="img/logo.png" class="navbar-logo"/> </a> </div> <div class="collapse navbar-collapse" id="bs-example-navbar-collapse-1"> <ul class="nav navbar-nav navbar-right"> <li class="s-hidden"><a href="#splash"></a></li> <li><a href="#mission">Mission</a></li> <li><a href="#lab">Lab</a></li> <li><a href="#books">Books</a></li> <li><a href="#press">Press</a></li> <li><a href="#advisors">Advisors</a></li> <li><a href="#contact">Contact</a></li> </ul> </div> </nav> <div id="splash" class="ui-scrollsnap l-container s-blue"> <div class="l-container-padding"> <img src="img/logo.png" class="splash-logo"/> <h1 class="splash-header">Digital interventions to<br/> drive behavioral changes<br/> for the benefits of consumers, <br/> businesses and society.</h1> <div class="splash-devices row"> <img src="img/devices.png" class="col-xs-10 col-md-8"/> </div> </div> </div> <div id="mission" class="ui-scrollsnap l-container s-green"> <div class="l-container-padding"> <h2 class="mission-header">Mission</h2> <p class="s-text mission-text">Now that Richard Thaler and I have helped millions of employees save more for retirement, I am keen to address a much broader set of societal challenges. Together we can improve outcomes by identifying the drivers of behavioral changes in a world full of screens.</p> <p class="s-subtext s-bold">Shlomo Benartzi<br/>UCLA Professor and Founder of Digitai</p> </div> </div> <div id="lab" class="ui-scrollsnap l-container s-green"> <div class="l-container-padding"> <h2 class="mission-header">Lab</h2> <p class="s-subtext description">Welcome to Digitai Labs, where we research online behavior.</p> <div class="row"> <div class="col-xs-12 col-sm-4"> <div class="labs-thumbnail" toggle-fullscreen="lab-3"> <p class="s-titletext">Loss Aversion<br/>Calculator</p> </div> </div> <div class="col-xs-12 col-sm-4"> <div class="labs-thumbnail" toggle-fullscreen="lab-1"> <p class="s-titletext">Visual Appeal</p> <p class="s-subtext">Exercise Number 1</p> </div> </div> <div class="col-xs-12 col-sm-4"> <div class="labs-thumbnail" toggle-fullscreen="lab-2"> <p class="s-titletext">Visual Appeal</p> <p class="s-subtext">Exercise Number 2</p> </div> </div> </div> </div> </div> <div id="books" class="ui-scrollsnap l-container s-green"> <div class="l-container-padding"> <h2 class="mission-header">Books</h2> <p class="s-subtext description"></p> <div class="row"> <div class="col-xs-12 col-sm-6"> <a href="thesmarterscreen"> <img src="img/thesmarterscreen.jpg"/> </a> </div> <div class="col-xs-12 col-sm-6"> </div> </div> </div> </div> <div id="press" class="ui-scrollsnap l-container s-green"> <div class="l-container-padding"> <h2 class="mission-header">Press</h2> <p class="s-subtext description"></p> <div class="row"> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.wsj.com/articles/how-people-underestimate-spending-in-retirement-1459130758" target="_blank"> <img src="img/press/Digitai_Press_WSJ_630x420_031816.png" class="img-responsive"/> </a> <p>MARCH 2016</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.nytimes.com/2016/03/27/your-money/why-i-dont-make-financial-decisions-on-my-smartphone.html" target="_blank"> <img src="img/press/Digitai_Press_NYTimes_630x420_033116.png" class="img-responsive"/> </a> <p>MARCH 2016</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.wsj.com/articles/why-fund-ratings-could-be-misleading-1454900921" target="_blank"> <img src="img/press/Digitai_Press_WSJ_630x420_031816.png" class="img-responsive"/> </a> <p>FEBRUARY 2016</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.wsj.com/articles/how-social-media-can-feed-investors-panic-1450062199" target="_blank"> <img src="img/press/Digitai_Press_WSJ_630x420_031816.png" class="img-responsive"/> </a> <p>DECEMBER 2015</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.sfchronicle.com/opinion/article/Nudging-Californians-to-do-what-is-best-for-them-6689854.php" target="_blank"> <img src="img/press/Digitai_Press_SFChronicle_630x420_031816.png" class="img-responsive"/> </a> <p>DECEMBER 2015</p> </div> </div>  <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://time.com/money/4117461/mobile-digital-devices-finances/" target="_blank"> <img src="img/press/Digitai_Press_Money_630x420_031816.png" class="img-responsive"/> </a> <p>DECEMBER 2015</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.wsj.com/articles/keep-stock-market-apps-off-your-phone-1446433549" target="_blank"> <img src="img/press/Digitai_Press_WSJ_630x420_031816.png" class="img-responsive"/> </a> <p>NOVEMBER 2015</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.scpr.org/programs/airtalk/2015/11/30/45373/you-are-what-you-stare-at-how-screen-time-impacts/" target="_blank"> <img src="img/press/Digitai_Press_NPR_630x420_031816.png" class="img-responsive"/> </a> <p>NOVEMBER 2015</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.theglobeandmail.com/report-on-business/careers/management/tricks-for-boosting-your-sales-through-intelligent-web-design/article27411321/" target="_blank"> <img src="img/press/Digitai_Press_GlobeandMail_630x420_031816.png" class="img-responsive"/> </a> <p>NOVEMBER 2015</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://www.wnyc.org/story/screens-and-choice/" target="_blank"> <img src="img/press/Digitai_Press_WNYC_630x420_031816.png" class="img-responsive"/> </a> <p>OCTOBER 2015</p> </div> </div> <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="http://time.com/4057285/the-smarter-screen/" target="_blank"> <img src="img/press/Digitai_Press_Time_630x420_031816.png" class="img-responsive"/> </a> <p>OCTOBER 2015</p> </div> </div>  <div class="col-xs-12 col-sm-3"> <div class="press-item"> <a href="https://hbr.org/2015/05/retirement-planning-needs-a-better-ux" target="_blank"> <img src="img/press/Digitai_Press_Harvard_630x420_031816.png" class="img-responsive"/> </a> <p>MAY 2015</p> </div> </div> </div> </div> </div> <div id="advisors" class="ui-scrollsnap l-container s-green"> <div class="l-container-padding advisors"> <h2 class="advisors-header">Academic Advisory Board</h2> <div class="row"> <div class="advisors-advisor col-xs-12 col-sm-4"> <img src="img/sbenartzi.jpg" class="advisors-image"/> <p class="s-subtext">Shlomo Benartzi UCLA,<br/>Founder</p> </div> <div class="advisors-advisor col-xs-12 col-sm-4"> <img src="img/dfaro.jpg" class="advisors-image"/> <p class="s-subtext">David Faro<br/>LBS</p> </div> <div class="advisors-advisor col-xs-12 col-sm-4"> <img src="img/hhershfield.jpg" class="advisors-image"/> <p class="s-subtext">Hal Hershfield<br/>UCLA</p> </div> <div class="advisors-advisor col-xs-12 col-sm-4"> <img src="img/kmilkman.jpg" class="advisors-image"/> <p class="s-subtext">Katherine Milkman<br/>Wharton</p> </div> <div class="advisors-advisor col-xs-12 col-sm-4"> <img src="img/jpayne.jpg" class="advisors-image"/> <p class="s-subtext">John Payne <br/>Duke University</p> </div> <div class="advisors-advisor col-xs-12 col-sm-4"> <img src="img/rthaler.jpg" class="advisors-image"/> <p class="s-subtext">Richard Thaler<br/>University of Chicago</p> </div> </div> </div> </div> <div id="contact" class="ui-scrollsnap l-container s-green"> <div class="l-container-padding contact"> <h2 class="contact-header">Contact</h2> <a class="s-text" href="mailto:info@digitai.org"><i class="glyphicons email"></i>info@digitai.org</a> <p class="l-copyright s-legal">Copyright © 2017</p> </div> </div> <div class="fullscreen" id="lab-1"> <button class="fullscreen-close" fullscreen-close> Close <i class="glyphicons remove_2"></i> </button> <div visual-appeal-test> <div class="labs-instruction"> <p class="s-titletext">Instructions</p> <p class="s-subtext">You will be shown three different stimuli. Please rate each stimulus on a scale of 1 to 9 for visual appeal, with 9 being the most appealing. The clips will be of different length.</p> <button ng-click="next()" class="btn btn-lab">Start</button> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 1</p> <timer duration="3000" complete="next()" ticking="i==1"></timer> </div> <div duration="50" class="labs-va-screenshot bankofamerica"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 1 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 2</p> <timer duration="3000" complete="next()" ticking="i==4"></timer> </div> <div duration="500" class="labs-va-screenshot bankofamerica"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 2 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 3</p> <timer duration="3000" complete="next()" ticking="i==7"></timer> </div> <div duration="5000" class="labs-va-screenshot bankofamerica"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 3 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-va-results"> <p class="s-titletext">Your Results</p> <p class="s-subtext s-centered">Your visual appeal ratings are below:</p> <div class="labs-va-results-ul s-centered"> <p class="s-subtext labs-va-results-li"><em>Stimulus 1</em><strong>{{scores[0]}}</strong></p> <p class="s-subtext labs-va-results-li"><em>Stimulus 2</em><strong>{{scores[1]}}</strong></p> <p class="s-subtext labs-va-results-li"><em>Stimulus 3</em><strong>{{scores[2]}}</strong></p> </div> <p class="s-subtext">Thank you for your interest. I will explain this experiment, along with many others, in my forthcoming book on digital behavior. In the meantime, feel free to follow me on twitter <a href="https://twitter.com/shlomobenartzi" target="_blank">@shlomobenartzi</a>.</p> <div class="labs-va-share s-centered"> <div class="addthis_toolbox addthis_default_style addthis_32x32_style"> <a class="addthis_button_facebook"></a> <a class="addthis_button_twitter"></a> <a class="addthis_button_linkedin"></a> <a class="addthis_button_email"></a> </div> </div> </div> </div> </div> <div class="fullscreen" id="lab-2"> <button class="fullscreen-close" fullscreen-close> Close <i class="glyphicons remove_2"></i> </button> <div visual-appeal-test> <div class="labs-instruction"> <p class="s-titletext">Instructions</p> <p class="s-subtext">You will be shown five different stimuli. Please rate each stimulus on a scale of 1 to 9 for visual appeal, with 9 being the most appealing.</p> <button ng-click="next()" class="btn btn-lab">Start</button> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 1</p> <timer duration="3000" complete="next()" ticking="i==1"></timer> </div> <div duration="500" class="labs-va-screenshot dhmo"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 1 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 2</p> <timer duration="3000" complete="next()" ticking="i==4"></timer> </div> <div duration="500" class="labs-va-screenshot selectsmart"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 2 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 3</p> <timer duration="3000" complete="next()" ticking="i==7"></timer> </div> <div duration="500" class="labs-va-screenshot myoffers"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 3 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 4</p> <timer duration="3000" complete="next()" ticking="i==10"></timer> </div> <div duration="500" class="labs-va-screenshot ibm"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 4 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-title" delay="100" fade="150"> <p class="s-titletext">Stimulus 5</p> <timer duration="3000" complete="next()" ticking="i==13"></timer> </div> <div duration="500" class="labs-va-screenshot mediaflex"></div> <div class="labs-va-score" delay="100" fade="150"> <div> <p class="s-titletext">Rate Stimulus 5 Now</p> <div class="clearfix"> <p class="s-subtext pull-left">Least<br/>Appealing</p> </div> <div> <button class="btn-va-rating" ng-click="score(1)">1</button> <button class="btn-va-rating" ng-click="score(2)">2</button> <button class="btn-va-rating" ng-click="score(3)">3</button> <button class="btn-va-rating" ng-click="score(4)">4</button> <button class="btn-va-rating" ng-click="score(5)">5</button> <button class="btn-va-rating" ng-click="score(6)">6</button> <button class="btn-va-rating" ng-click="score(7)">7</button> <button class="btn-va-rating" ng-click="score(8)">8</button> <button class="btn-va-rating" ng-click="score(9)">9</button> </div> <p class="s-subtext pull-right">Most<br/>Appealing</p> </div> </div> <div class="labs-va-results"> <p class="s-titletext">Your Results</p> <p class="s-subtext s-centered">Your visual appeal ratings are below:</p> <div class="labs-va-results-ul s-centered"> <p class="s-subtext labs-va-results-li"><em>Stimulus 1</em><strong>{{scores[0]}}</strong></p> <p class="s-subtext labs-va-results-li"><em>Stimulus 2</em><strong>{{scores[1]}}</strong></p> <p class="s-subtext labs-va-results-li"><em>Stimulus 3</em><strong>{{scores[2]}}</strong></p> <p class="s-subtext labs-va-results-li"><em>Stimulus 4</em><strong>{{scores[3]}}</strong></p> <p class="s-subtext labs-va-results-li"><em>Stimulus 5</em><strong>{{scores[4]}}</strong></p> </div> <p class="s-subtext">Thank you for your interest. I will explain this experiment, along with many others, in my forthcoming book on digital behavior. In the meantime, feel free to follow me on twitter <a href="https://twitter.com/shlomobenartzi" target="_blank">@shlomobenartzi</a>.</p> <div class="labs-va-share s-centered"> <div class="addthis_toolbox addthis_default_style addthis_32x32_style"> <a class="addthis_button_facebook"></a> <a class="addthis_button_twitter"></a> <a class="addthis_button_linkedin"></a> <a class="addthis_button_email"></a> </div> </div> </div> </div> </div> <div class="fullscreen" id="lab-3"> <button class="fullscreen-close" fullscreen-close> Close <i class="glyphicons remove_2"></i> </button> <div loss-aversion-calculator> <div ng-switch="page"> <div class="labs-instruction" ng-switch-when="legal"> <p class="s-titletext">Loss Aversion Calculator</p> <p class="s-subtext">By clicking I Agree, you agree to the <a href="lac-tos.html" target="_blank">Terms of Service</a> and <a href="lac-pp.html" target="_blank">Privacy Policy</a></p> <button ng-click="showIntroduction()" class="btn btn-lab">I Agree</button> </div> <div class="labs-instruction" ng-switch-when="introduction"> <p class="s-titletext">Instructions</p> <p class="s-subtext">On each of the following 10 pages, you will see a pair of gambles. Each gamble has three equally likely outcomes.</p> <p class="s-subtext">For each page, please choose which gamble you prefer.</p> <button ng-click="showProfile()" class="btn btn-lab">Start</button> </div> <div class="labs-title" ng-switch-when="profile"> <p class="s-titletext">Tell us a bit about yourself.</p> <p class="s-subtext label">Gender</p> <select ng-model="profile.gender"> <option value="male">Male</option> <option value="female">Female</option> </select> <br/> <p class="s-subtext label">Age</p> <select ng-model="profile.ageBracket"> <option value="1">less than 20</option> <option value="2">20-24</option> <option value="3">25-29</option> <option value="4">30-34</option> <option value="5">35-39</option> <option value="6">40-44</option> <option value="7">45-49</option> <option value="8">50-54</option> <option value="9">55-59</option> <option value="10">60-64</option> <option value="11">65-69</option> <option value="12">70-74</option> <option value="13">75-79</option> <option value="14">80-84</option> <option value="15">85-89</option> <option value="16">over 90</option> </select> <br/> <button ng-click="showQuestions()" class="btn btn-lab">Start</button> </div> <div class="labs-title" ng-switch-when="questions"> <p class="s-titletext lac-question-titletext">{{question.question}}</p> <div class="lac-dots"> <div class="lac-dot" ng-class="{'active':index == 0}"></div> <div class="lac-dot" ng-class="{'active':index == 1}"></div> <div class="lac-dot" ng-class="{'active':index == 2}"></div> <div class="lac-dot" ng-class="{'active':index == 3}"></div> <div class="lac-dot" ng-class="{'active':index == 4}"></div> <div class="lac-dot" ng-class="{'active':index == 5}"></div> <div class="lac-dot" ng-class="{'active':index == 6}"></div> <div class="lac-dot" ng-class="{'active':index == 7}"></div> <div class="lac-dot" ng-class="{'active':index == 8}"></div> <div class="lac-dot" ng-class="{'active':index == 9}"></div> </div> <div class="lac-questions"> <div class="lac-question" ng-click="selectOption(question.options[0])" ng-class="{'selected':(option == question.options[0])}"> <div class="lac-gamble-title">A</div> <div class="lac-question-cell"> <div class="s-subtext lac-question-amt lac-question-amt-win">${{question.options[0].win}}</div> </div> <div class="lac-question-cell"> <div class="s-subtext lac-question-amt lac-question-amt-even">$0</div> </div> <div class="lac-question-cell"> <div class="s-subtext lac-question-amt lac-question-amt-lose">-${{question.options[0].lose}}</div> </div> </div> <div class="lac-question" ng-click="selectOption(question.options[1])" ng-class="{'selected':(option == question.options[1])}"> <div class="lac-gamble-title">B</div> <div class="lac-question-cell"> <div class="s-subtext lac-question-amt lac-question-amt-win">${{question.options[1].win}}</div> </div> <div class="lac-question-cell"> <div class="s-subtext lac-question-amt lac-question-amt-even">$0</div> </div> <div class="lac-question-cell"> <div class="s-subtext lac-question-amt lac-question-amt-lose">-${{question.options[1].lose}}</div> </div> </div> </div> </div> <div class="labs-title" ng-switch-when="results"> <p class="s-titletext">Results</p>   <div ng-show="score < 0.85"> <p class="s-subtext">You experience losses</p> <p class="lac-results-score">{{score}}</p> <p class="s-subtext">times stronger than gains.</p> <p class="s-subtext">This means that you are not averse to losses, which is different than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it properly reflects your attitudes towards gains and losses.</p> </div>  <div ng-show="score >= 0.85 && score < 1.15"> <p class="s-subtext">You experience gains and losses about the same way.</p> <p class="s-subtext">This means that you are much less loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it properly reflects your attitudes towards gains and losses.</p> </div>  <div ng-show="score >= 1.15 && score < 1.75"> <p class="s-subtext">You experience losses</p> <p class="lac-results-score">{{score}}</p> <p class="s-subtext">times stronger than gains.</p> <p class="s-subtext">This means that you are less loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it properly reflects your attitudes towards gains and losses.</p> </div>  <div ng-show="score >= 1.75 && score < 2.5"> <p class="s-subtext">You experience losses</p> <p class="lac-results-score">{{score}}</p> <p class="s-subtext">times stronger than gains.</p> <p class="s-subtext">This means that you are about as loss averse as the average person. Given this tendency, it's important to evaluate your investment portfolio and ensure it takes your aversion to losses into account.</p> </div>  <div ng-show="score >= 2.5 && score < 4"> <p class="s-subtext">You experience losses</p> <p class="lac-results-score">{{score}}</p> <p class="s-subtext">times stronger than gains.</p> <p class="s-subtext">This means that you are more loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it takes your aversion to losses into account.</p> </div>  <div ng-show="score >= 4 && score < 10"> <p class="s-subtext">You experience losses</p> <p class="lac-results-score">{{score}}</p> <p class="s-subtext">times stronger than gains.</p> <p class="s-subtext">This means that you are much more loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it takes your aversion to losses into account.</p> </div>  <div ng-show="score >= 10"> <p class="s-subtext">You experience losses more than</p> <p class="lac-results-score">10</p> <p class="s-subtext">times stronger than gains.</p> <p class="s-subtext">This means that you are far more loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure it takes your aversion to losses into account.</p> </div>  <p class="s-subtext" ng-show="inconsistency > 1">While this is our best estimate of your sensitivity to losses, please be aware that your responses exhibited some inconsistencies. Feel free to retake the test.</p> <div class="lac-share"> <a class="twitter-share-button" target="_blank" href="https://twitter.com/share?url=http://digitai.org/%23labs&text=Using a tool at www.digitai.org/%23labs, I measured how strongly I experience gains compared to losses."><span class="social twitter"></span></a> <script type="text/javascript"> window.twttr=(function(d,s,id){var t,js,fjs=d.getElementsByTagName(s)[0];if(d.getElementById(id)){return}js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);return window.twttr||(t={_e:[],ready:function(f){t._e.push(f)}})}(document,"script","twitter-wjs")); </script> <a target="_blank" href='http://www.facebook.com/share.php?u=http://www.digitai.com'> <span class="social facebook"></span> </a> <a target="_blank" href="http://www.linkedin.com/shareArticle?mini=true&url=http://digitai.org&title=Webtool For Measuring Experience of Gains Compared to Losses&summary=Using a loss aversion calculator by Digitai at www.digitai.org/%23lab, I quickly measured how strongly I experience gains compared to losses. The tool will be explained in a forthcoming book on digital behavior by Professor Shlomo Benartzi @shlomobenartzi. How loss averse are you?"> <span class="social linked_in"></span> </a> <a target="_blank" href="mailto:?subject=Webtool For Measuring Experience of Gains Compared to Losses&body=Using a loss aversion calculator by Digitai at www.digitai.org/#lab, I quickly measured how strongly I experience gains compared to losses and thought you might be interested too. The tool will be explained in a forthcoming book on digital behavior by Professor Shlomo Benartzi. In the meantime, you may feel free to follow him on Twitter @shlomobenartzi."> <span class="glyphicons envelope"></span> </a> </div> </div> </div> </div> </div> <div id="preloaded-images"> <img src="img/labs/digitailabs.png" width="1" height="1" alt="Labs"/> <img src="img/labs/bankofamerica.png" width="1" height="1" alt="Image 01"/> <img src="img/labs/dhmo.png" width="1" height="1" alt="Image 01"/> <img src="img/labs/ibm.png" width="1" height="1" alt="Image 01"/> <img src="img/labs/mediaflex.png" width="1" height="1" alt="Image 01"/> <img src="img/labs/myoffers.png" width="1" height="1" alt="Image 01"/> <img src="img/labs/selectsmart.png" width="1" height="1" alt="Image 01"/> </div> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-45287340-1', 'digitai.org'); ga('send', 'pageview'); </script> </body> </html>

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