A Marketer's Life Beyond (Third-Party) Cookies : MarketingProfs Reports and Guide

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<style>#main-nav{background:#fff;}</style> <div id="page-content"> <div class="fs-wrapper" >  <script> $(document).ready( function () { var t = $(".closed"), e = $(".opened"), a = $(".switch"); // a.html("╳"); t.hide(); a.click(function () { return t.is(":visible") ? (a.html("+"), t.hide(), e.slideDown("slow", function () { })) : (a.html("╳"), t.slideDown("slow", function () { }), e.hide()), !1 }) $("#b2bforum").show(); }) </script> <script>window.onload=function(){document.getElementById("pot_luck").setAttribute("autocomplete","off");}</script> <header class="page-header smoky"> <div class="container pb-md-5 position-relative"> <div class="share-widget"> <div class="share-widget-inner"> <div id="share"> </div> </div> </div> <script> function savecontent(toadd, id) { if(toadd==1) { ajaxgo('/content/save.asp?cntid='+id); $('.save-link').addClass('noshow'); $('.saved-link').removeClass('noshow'); } else { ajaxgo('/content/save.asp?del=1&cntid='+id); $('.saved-link').addClass('noshow'); $('.save-link').removeClass('noshow'); } return false; } </script> <div><span class="slug">REPORTS AND GUIDES</span> <h1>A Marketer's Life Beyond (Third-Party) Cookies</h1> GDPR and other privacy laws have changed how marketers can collect and use consumer data. Download this new white paper and learn how the end of third-party data will have a positive outcome for both marketers and consumers. Sponsored by TrustArc. </div> </div> </header> <div class="bg-white py-3"> <div class="container"> <div class="alert alert-warning m-3 " id="alertDemo">This download is no longer available. <a href="/resources/type/20/guides/" class="underline">Please check out our other marketing resources</a> available now!</div> </div> </div> <style>#content {display:none;}</style>  <main id="content" role="main" class="bg-white py-3"> <div class="container stickup"> <div class="row"> <div class="col-lg-6"> <section id="info" class="body-copy mb-5"> <div class="photo-line mt-0"> <img src="https://i.marketingprofs.com/assets/images/reports/47630_trustarc_life-beyond-cookies.jpg" alt="A Marketer's Life Beyond (Third-Party) Cookies" class="img-fluid"></div><p>With the introduction of GDPR, a host of other data privacy laws, and consumers who want to know how their data is being used and distributed... the wild, unregulated days of the internet are coming to a close.</p> <p>What will this new landscape have in store for marketers?</p> <p>Get ready with strategies that balance the use of data with respecting consumer privacy. You'll find them all inside <em>A Marketer's Life Beyond (Third-Party) Cookies</em> from TrustArc—available for download now.</p> <p><strong>You'll learn:</strong></p> <ul> <li>Why the absence of third-party cookies is a good thing for both marketers and consumers</li> <li>How you can effectively use the data you collect with consent</li> <li>What tactics you can use as a marketer to create personalized campaigns and meaningful relationships with consumers</li> </ul> </section> </div> <div class="col-lg-6"> <div class="card-box ml-lg-4 pt-3" id="bxkeydetails"> <div id="rating-bar" class="text-right mr-4"> <span class="text-muted small"> Rate this</span> <ul class="avg-rating d-inline pl-2"> <li class="ion-ios-star"> </li> <li class="ion-ios-star"> </li> <li class="ion-ios-star"> </li> <li class="ion-ios-star"> </li> <li class="ion-ios-star-outline"> </li> </ul> </div> <div class="mt-lg-4"> <h3 class="">KEY DETAILS</h3> </div> <div class="card-box-inner"> <ul class="list-unstyled"> <li><strong>Release Date:</strong> July 18, 2022</li> <li><strong>Sponsor:</strong> TrustArc</li><li><strong>Topic: </strong>Customer Experience, Marketing Strategy, Measurement & Analytics</li> <li><strong>Price:</strong> $0</li> </ul> </div> </div> <div class="card-box ml-lg-4" id="bxregistration"> <div class=""> <h3>DOWNLOAD NOW </h3> <p class="smalltext">Already a MarketingProfs subscriber? <a class="" href="/login" data-target="#signinModal" data-toggle="modal">Sign in</a> to make registration easier.<br> Already registered? <a class="" href="/login" data-target="#signinModal" data-toggle="modal">Sign in</a> to access the report.</p> </div> <form id="download-form" method="post" action="/content/report/47630/a-marketers-life-beyond-cookies" class="needs-validation" novalidate> <div class="card-box-inner"> <div class="form-row mp-form"> <div class="form-group col-sm-6"> <label for="req_fname">First Name</label> <input type="text" class="form-control" id="req_fname" name="req_fname" placeholder="" value="" required> </div> <div class="form-group col-sm-6"> <label for="req_lname">Last Name</label> <input type="text" class="form-control" id="req_lname" name="req_lname" placeholder="" value="" required> </div> <div class="form-group col-sm-12" > <label for="req_email">Business Email Address</label> <input type="email" class="form-control" id="req_email" name="req_email" placeholder="" value="" required> </div> <div class="form-group col-sm-6"> <label for="req_password">Password</label> <input class="form-control" id="req_password" name="req_password" placeholder="" value="" type="password" required> </div> <div class="form-group col-sm-6"> <label for="req_password2">Confirm Password</label> <input class="form-control" id="req_password2" name="req_password2" placeholder="" value="" type="password" required> </div> <div class="form-group col-sm-12" id="rwcompany"> <label for="req_company">Company</label> <input type="text" class="form-control" id="req_company" name="req_company" placeholder="" value="" required> </div> <div class="form-group col-sm-12" id="rwjobtitle"> <label for="req_jobtitle">Job Title</label> <input type="text" class="form-control" id="req_jobtitle" name="req_jobtitle" placeholder="" value="" required> </div> <div class="form-group col-sm-12" id="rwrole"> <label for="req_roleid">Role</label> <select name="req_roleid" id="req_roleid" style="WIDTH:px" class="custom-select" required> <option value=""></option> <option value="29">CMO</option> <option value="37">Executive (other than CMO)</option> <option value="28">Vice President</option> <option value="31">Director</option> <option value="32">Manager</option> <option value="30">Specialist/Analyst</option> <option value="34">Consultant/Freelance</option> <option value="36">Professor</option> <option value="40">Student</option> <option value="39">Other</option> </select> </div> <div class="form-group col-sm-12" id="rwphone"> <label for="req_telephone">Phone</label> <input type="text" class="form-control" id="req_telephone" name="req_telephone" placeholder="" value="" required> </div> <div class="form-group col-sm-12" id="rwaddress"> <label for="req_address">Address</label> <input type="text" class="form-control" id="req_address1" name="req_address1" placeholder="" value="" required> </div> <div class="form-group col-sm-12" id="rwcity"> <label for="req_city">City</label> <input type="text" class="form-control" id="req_city" name="req_city" placeholder="" value="" required> </div> <div class="form-group col-sm-6" id="rwstate"> <label for="req_state">State/Province</label> <select name="req_state" id="req_state" style="WIDTH:px" class="custom-select" required> <option value="">State/Province*</option> <option value="AL">US - Alabama</option> <option value="AK">US - Alaska</option> <option value="AS">US - American Samoa</option> <option value="AZ">US - Arizona</option> <option value="AR">US - Arkansas</option> <option value="CA">US - California</option> <option value="CO">US - Colorado</option> <option value="CT">US - Connecticut</option> <option value="DE">US - Delaware</option> <option value="DC">US - District of Columbia</option> <option value="FL">US - Florida</option> <option value="GA">US - Georgia</option> <option value="GU">US - Guam</option> <option value="HI">US - Hawaii</option> <option value="ID">US - Idaho</option> <option value="IL">US - Illinois</option> <option value="IN">US - Indiana</option> <option value="IA">US - Iowa</option> <option value="KS">US - Kansas</option> <option value="KY">US - Kentucky</option> <option value="LA">US - Louisiana</option> <option value="ME">US - Maine</option> <option value="MD">US - Maryland</option> <option value="MA">US - Massachusetts</option> <option value="MI">US - Michigan</option> <option value="MN">US - Minnesota</option> <option value="MS">US - Mississippi</option> <option value="MO">US - Missouri</option> <option value="MT">US - Montana</option> <option value="NE">US - Nebraska</option> <option value="NV">US - Nevada</option> <option value="NH">US - New Hampshire</option> <option value="NJ">US - New Jersey</option> <option value="NM">US - New Mexico</option> <option value="NY">US - New York</option> <option value="NC">US - North Carolina</option> <option value="ND">US - North Dakota</option> <option value="MP">US - Northern Mariana Islands</option> <option value="OH">US - Ohio</option> <option value="OK">US - Oklahoma</option> <option value="OR">US - Oregon</option> <option value="PA">US - Pennsylvania</option> <option value="PR">US - Puerto Rico</option> <option value="RI">US - Rhode Island</option> <option value="SC">US - South Carolina</option> <option value="SD">US - South Dakota</option> <option value="TN">US - Tennessee</option> <option value="TX">US - Texas</option> <option value="UM">US - United States Minor Outlying Islands</option> <option value="UT">US - Utah</option> <option value="VT">US - Vermont</option> <option value="VI">US - Virgin Islands, U.S.</option> <option value="VA">US - Virginia</option> <option value="WA">US - Washington</option> <option value="WV">US - West Virginia</option> <option value="WI">US - Wisconsin</option> <option value="WY">US - Wyoming</option> <option value="AB">CA - Alberta</option> <option value="BC">CA - British Columbia</option> <option value="MB">CA - Manitoba</option> <option value="NB">CA - New Brunswick</option> <option value="NL">CA - Newfoundland and Labrador</option> <option value="NT">CA - Northwest Territories</option> <option value="NS">CA - Nova Scotia</option> <option value="NU">CA - Nunavut</option> <option value="ON">CA - Ontario</option> <option value="PE">CA - Prince Edward Island</option> <option value="QC">CA - Quebec</option> <option value="SK">CA - Saskatchewan</option> <option value="YT">CA - Yukon</option> <option value="ACT">AU - Australian Capital Territory</option> <option value="NSW">AU - New South Wales</option> <option value="ANT">AU - Northern Territory</option> <option value="QLD">AU - Queensland</option> <option value="ASA">AU - South Australia</option> <option value="TAS">AU - Tasmania</option> <option value="VIC">AU - Victoria</option> <option value="AWA">AU - Western Australia</option> <option value="OTHER">Other</option> </select> </div> <div class="form-group col-sm-6" id="rwzip"> <label for="req_postal">Postal/ZIP Code</label> <input type="text" class="form-control" id="req_postal" name="req_postal" placeholder="" value="" required> </div> <div class="form-group col-sm-12" id="rwcountry"> <label for="req_country">Country</label> <select name="req_country" id="req_country" style="WIDTH:px" class="custom-select" required> <option value="">Country*</option> <option value="226">United States</option> <option value="36">Canada</option> <option value="224">United Kingdom</option> <option value="3">Afghanistan</option> <option value="246">Aland Islands</option> <option value="6">Albania</option> <option 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<option value="208">French Southern and Antarctic Lands</option> <option value="74">Gabon</option> <option value="82">Gambia</option> <option value="76">Georgia</option> <option value="54">Germany</option> <option value="79">Ghana</option> <option value="80">Gibraltar</option> <option value="86">Greece</option> <option value="81">Greenland</option> <option value="75">Grenada</option> <option value="84">Guadeloupe</option> <option value="89">Guam</option> <option value="88">Guatemala</option> <option value="78">Guernsey</option> <option value="83">Guinea</option> <option value="90">Guinea-Bissau</option> <option value="91">Guyana</option> <option value="96">Haiti</option> <option value="93">Heard Island and McDonald Islands</option> <option value="229">Holy See (Vatican City)</option> <option value="94">Honduras</option> <option value="92">Hong Kong (SAR)</option> <option value="97">Hungary</option> <option value="106">Iceland</option> <option value="102">India</option> <option value="98">Indonesia</option> <option value="105">Iran</option> <option value="104">Iraq</option> <option value="99">Ireland</option> <option value="100">Israel</option> <option value="107">Italy</option> <option value="109">Jamaica</option> <option value="111">Japan</option> <option value="108">Jersey</option> <option value="110">Jordan</option> <option value="122">Kazakhstan</option> <option value="112">Kenya</option> <option value="115">Kiribati</option> <option value="118">Korea, North</option> <option value="119">Korea, South</option> <option value="120">Kuwait</option> <option value="113">Kyrgyzstan</option> <option value="123">Laos</option> <option value="132">Latvia</option> <option value="124">Lebanon</option> <option value="129">Lesotho</option> <option value="128">Liberia</option> <option value="133">Libya</option> <option value="126">Liechtenstein</option> <option value="130">Lithuania</option> <option value="131">Luxembourg</option> <option value="143">Macao</option> 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value="183">R茅union</option> <option value="184">Romania</option> <option value="185">Russia</option> <option value="186">Rwanda</option> <option value="244">Saint Barth茅lemy</option> <option value="193">Saint Helena</option> <option value="117">Saint Kitts and Nevis</option> <option value="125">Saint Lucia</option> <option value="251">Saint Maarten</option> <option value="245">Saint Martin (French)</option> <option value="175">Saint Pierre and Miquelon</option> <option value="230">Saint Vincent and the Grenadines</option> <option value="237">Samoa</option> <option value="198">San Marino</option> <option value="202">S茫o Tom茅 and Pr铆ncipe</option> <option value="187">Saudi Arabia</option> <option value="199">Senegal</option> <option value="247">Serbia</option> <option value="189">Seychelles</option> <option value="197">Sierra Leone</option> <option value="192">Singapore</option> <option value="196">Slovakia</option> <option value="194">Slovenia</option> <option value="188">Solomon 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Caicos Islands</option> <option value="219">Tuvalu</option> <option value="223">Uganda</option> <option value="222">Ukraine</option> <option value="2">United Arab Emirates</option> <option value="225">United States Minor Outlying Islands</option> <option value="227">Uruguay</option> <option value="228">Uzbekistan</option> <option value="235">Vanuatu</option> <option value="231">Venezuela</option> <option value="234">Vietnam</option> <option value="233">Virgin Islands</option> <option value="236">Wallis and Futuna</option> <option value="63">Western Sahara</option> <option value="238">Yemen</option> <option value="240">Montenegro</option> <option value="242">Zambia</option> <option value="243">Zimbabwe</option> <option value="250">St. Maarten</option> </select> </div> <div class="form-group col-sm-6" id="rwbusinesstype"> <label for="req_busID">Business Type</label> <select name="req_busID" id="req_busID" style="WIDTH:px" class="custom-select" required> <option value="">Business 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