CX Resources for Best Customer Experiences

<!doctype html> <html lang="en"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KCWFVTT'); </script>  <link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" /> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="mask-icon" href="/safari-pinned-tab.svg" color="#02559a"> <meta name="msapplication-TileColor" content="#02559a"> <meta name="theme-color" content="#ffffff"> <title>CX Resources for Best Customer Experiences | MarketingProfs</title> <link rel="stylesheet" href="//css.marketingprofs.com/css/v3/bootstrap.min.css" integrity="sha384-Gn5384xqQ1aoWXA+058RXPxPg6fy4IWvTNh0E263XmFcJlSAwiGgFAW/dAiS6JXm" crossorigin="anonymous"> <link href="//css.marketingprofs.com/css/v4/mp.min.css?dt=11/24/2024 6:01:49 AM" rel="stylesheet"> <link rel="dns-prefetch" href="https://www.googletagmanager.com"> <script async id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="e5269c15-96e2-4904-9ea7-32f93574fb7b" data-blockingmode="auto" type="text/javascript"></script>  <script src="https://s.marketingprofs.com/inc/jscript/v3/jquery-latest.min.js"></script> <script type="text/javascript" async src="https://s.marketingprofs.com/inc/jscript/ajax.js"></script> <script async type="text/javascript" src="https://s.marketingprofs.com/inc/jscript/v3/global.js?t=11/24/2024 6:01:49 AM"></script> <script type="text/javascript" async src="https://api.marketingprofsu.com/lrs/jscript/transaction.js?t=11/24/2024 6:01:49 AM"></script> <style type="text/css"> .bg-image, #storybar { background-image: url(https://i.marketingprofs.com/assets/images/site/story/42727_mpbluejay_lg.jpg);font-weight:bold; } </style> <link rel="canonical" href="https://www.marketingprofs.com/resources/topic/166/customer-experience" /> <script>varpagetitle = "CX Resources for Best Customer Experiences | MarketingProfs"</script>  <meta property="og:title" content="CX Resources for Best Customer Experiences | MarketingProfs" /> <meta property="og:type" content="website" /> <meta property="og:image" content="https://i.marketingprofs.com/assets/images/logos/v3/MarketingProfs_Logo_200x200P.png" /> <meta property="og:url" content="https://www.marketingprofs.com/resources/topic/166/customer-experience" /> <meta property="og:description" content="A positive customer experience is critical to your business. Explore our free CX resources to help you build a successful customer experience strategy." /> <meta property="og:site_name" content="MarketingProfs" /> <meta property="fb:admins" content="100001357263258" />  <meta name="description" content="A positive customer experience is critical to your business. Explore our free CX resources to help you build a successful customer experience strategy." />   <meta name="com.silverpop.brandeddomains" content="www.pages03.net,enterprise.marketingprofs.com,mpb2b.marketingprofs.com,pages03.net,www.marketingprofs.com,www.pages03.net" /> <script async src="https://www.sc.pages03.net/lp/static/js/iMAWebCookie.js?3a40ee8-152a3a41051-2d617ac8ac4460b9f143347708bf4d50&h=www.pages03.net" type="text/javascript"></script> <script>var isloggedout = "1"; var ispro = "0"; var subtypeid = "0"; var daystoexpiration= ""; var monthstoexpiration= ""; var userdomain= ""; var category = ""; var evids = "0"; var issponsored = "0"; var isb2bforum = "0"; </script> </head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KCWFVTT" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <header id="top-header"> <div id="fixed-items"> <nav id="main-nav" class="navbar navbar-expand-lg navbar-light navbar-static align-self-center"> <a class="navbar-brand" href="/"> <img src="//www.marketingprofs.com/assets/images/site/logos/mp_logo.svg" alt="MarketingProfs" class="mp-p75" /></a> <button id="navbarSideButton" class="navbar-toggler" type="button" data-toggle="collapse" data-target="#mainnav" aria-controls="mainnav" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <div class="collapse navbar-collapse pull-right flex-column align-items-end" id="navbarSide"> <a href="/" onclick="return false;" class="closenav ion-android-close p-2"></a>  <div class="utility-nav"> <ul class="navbar-nav list-unstyled py-1 d-none d-lg-flex"> <li class="nav-item"><a href="/newsletters/marketing/" class="small px-2">FREE Newsletter</a></li> <li class="nav-item"><a href="/cmp/corp/training/sa/" target="_blank" class="small px-2">Enterprise</a></li> <li class="nav-item"><a href="/resources/type/26/podcasts/" class="small px-2">Podcast</a></li> <li class="nav-item"><a href="/about/contact/" class="small px-2">Contact</a></li> </ul>  <form action="/resources/" class="search-form p-xl-3 mb-3" abframeid="iframe.0.354148556556545" abineguid="02035D0D95B640668E98E3C15D308E3D"> <div class="search-form"> <div class="form-group has-feedback"> <label for="topsearch" class="sr-only">Search</label> <input class="form-control" name="search" id="topsearch" placeholder="Search..." type="text" /> <span class="ion-ios-search-strong form-control-feedback"></span> </div> </div> </form> <script> $('#topsearch').keydown(function (e) { if (e.keyCode == 13) { window.location.href = '/resources/?loc=nav&search=' + encodeURI(this.value); return false; } }) </script> </div>  <ul class="navbar-nav mp-nav"> <li class="nav-item p-md-2 px-xl-4 dropdown navtraining"> <a class="nav-link" href="/upgrade" id="dropdown10" aria-haspopup="true" aria-expanded="false" style="font-weight:bold;color:#D61C5B;">PRO</a> <div class="dropdown-menu" aria-labelledby="dropdown10"> <a class="dropdown-item" href="/upgrade">Individuals & Small Teams</a> <a class="dropdown-item navai" href="/training/artificial-intelligence">AI Training</a> <a class="dropdown-item navaae" href="/training/ask-an-expert">Ask an Expert</a> <a class="dropdown-item navmwb" href="/events/mwb24/home/sa/">Marketing Writing Bootcamp</a> <a class="dropdown-item navmcrollup" href="/training/master-classes">Master Classes</a> <a class="dropdown-item navwwsrollup" href="/training/working-webinar-series">Working Webinars</a> </div> </li> <li class="nav-item p-md-2 px-xl-4 dropdown navevents"> <a class="nav-link" href="/events/" id="dropdown12" aria-haspopup="true" aria-expanded="false">EVENTS</a> <div class="dropdown-menu" aria-labelledby="dropdown12"> <a class="dropdown-item navevents" href="/events/">Upcoming Events</a> <a class="dropdown-item navb2b" href="https://mpb2b.marketingprofs.com/">B2B Forum</a> </div> </li> <li class="nav-item p-md-2 px-xl-4 dropdown mega-menu"> <a class="nav-link mega-toggle" href="/resources/" id="dropdown06" aria-haspopup="true" aria-expanded="false">RESOURCES</a> <div class="dropdown-menu mega" aria-labelledby="dropdown06">  <div class="container py-lg-3"> <div class="row"> <div class="col-lg-3"> <h5 class="text-dark">Formats</h5> <ul class="list-unstyled"> <li><a class="dropdown-item" href="/resources/type/25/articles/" title="Marketing Articles">Articles</a></li> <li><a class="dropdown-item" href="/resources/type/20/guides/" title="Marketing Guides and Reports">Guides & Reports</a></li> <li><a class="dropdown-item" href="/resources/type/21/infographics-and-charts/" title="Marketing Infographics and Charts">Infographics & Charts</a></li> <li><a class="dropdown-item" href="/resources/type/24/learning-paths/" title="Marketing Learning Paths">Learning Paths</a></li> <li><a class="dropdown-item" href="/resources/type/26/podcasts/" title="Marketing Podcasts">Podcasts</a></li> <li><a class="dropdown-item" href="/resources/type/27/tutorials/" title="Marketing Video Tutorials">Video Tutorials</a></li> <li><a class="dropdown-item" href="/resources/type/19/webinars/" title="Marketing Webinars">Webinars</a></li> <li><a class="dropdown-item" href="/ea/" title="Know-How Exchange Discussion Forum">Discussion Forum</a></li> </ul> <div class="px-4 py-2"><a style="color: #d61c5b;" href="/resources/">Show All »</a></div> </div> <div class="col-lg-9"> <h5 class="text-dark">Topics</h5> <div class="row"> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a class="dropdown-item" href="/resources/" title="Most Recent Marketing Resources">Most Recent</a></li> <li><a href="/resources/topic/160/account-based-marketing" class="dropdown-item" title="Search resources on Account-Based Marketing">Account-Based Marketing</a></li> <li><a href="/resources/topic/161/advertising-promotions" class="dropdown-item" title="Search resources on Advertising & Promotions">Advertising & Promotions</a></li> <li><a href="/resources/topic/184/artificial-intelligence" class="dropdown-item" title="Search resources on Artificial Intelligence in Marketing">Artificial Intelligence</a></li> <li><a href="/resources/topic/162/branding" class="dropdown-item" title="Search resources on Branding">Branding</a></li> <li><a href="/resources/topic/164/career-development" class="dropdown-item" title="Search resources on Career Development">Career Development</a></li> <li><a href="/resources/topic/174/communications" class="dropdown-item" title="Search resources on Communications">Communications</a></li> <li><a href="/resources/topic/165/content-marketing" class="dropdown-item" title="Search resources on Content Marketing">Content Marketing</a></li> </ul> </div> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a href="/resources/topic/166/customer-experience" class="dropdown-item" title="Search resources on Customer Experience">Customer Experience</a></li> <li><a href="/resources/topic/167/demand-generation" class="dropdown-item" title="Search resources on Demand Generation">Demand Generation</a></li> <li><a href="/resources/topic/182/email-marketing" class="dropdown-item" title="Search resources on Email Marketing">Email Marketing</a></li> <li><a href="/resources/topic/169/event-marketing" class="dropdown-item" title="Search resources on Events Marketing">Event Marketing</a></li> <li><a href="/resources/topic/170/marketing-management" class="dropdown-item" title="Search resources on Marketing Management">Marketing Management</a></li> <li><a href="/resources/topic/171/marketing-strategy" class="dropdown-item" title="Search resources on Marketing Strategy">Marketing Strategy</a></li> <li><a href="/resources/topic/172/martech" class="dropdown-item" title="Search resources on Marketing Technology">Martech</a></li> </ul> </div> <div class="col-lg-4"> <ul class="list-unstyled"> <li><a href="/resources/topic/173/measurement-analytics" class="dropdown-item" title="Search resources on Measurement & Analytics">Measurement & Analytics</a></li> <li><a href="/resources/topic/176/public-relations" class="dropdown-item" title="Search resources on Public Relations">Public Relations</a></li> <li><a href="/resources/topic/177/seo" class="dropdown-item" title="Search resources on SEO">SEO</a></li> <li><a href="/resources/topic/183/social-media-marketing" class="dropdown-item" title="Search resources on Social Media Marketing">Social Media Marketing</a></li> <li><a href="/resources/topic/178/websites" class="dropdown-item" title="Search resources on Websites">Websites</a></li> <li><a href="/resources/topic/64/writing" class="dropdown-item" title="Search resources on Writing">Writing</a></li> </ul> </div> <div class="col-12"> <div class="px-4 py-2"><a style="color: #d61c5b;" href="/resources/">Show All »</a></div> </div> </div> </div> </div>  </div>  </div> </li> <li class="nav-item p-md-2 px-xl-4 navadv"> <a class="nav-link" href="https://services.marketingprofs.com/" id="adv" aria-haspopup="true" aria-expanded="false">ADVERTISE</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/login" class="nav-link" data-toggle="modal" data-target="#signinModal" id="lnksignin">SIGN IN</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/login/join" class="nav-link" onclick="window.location.href='/login/join?adref=topnavlnk'; return false;">SIGN UP</a> </li> <li class="nav-item account p-md-2 px-xl-4"> <a href="/upgrade" onclick="window.location.href='/upgrade?adref=topnavlnk'; return false;" class="btn btn-lg btn-primary">GO PRO</a> </li> </ul> </div> <div class="overlay"></div> <style> #storybar { display: none; } </style> </nav> <style>#alertDemo{z-index:1000 !important;} .dropdown-menu {z-index:1001 !important; } .askbar::before { content: 'NEW!'; font-size: 18px; color:#D61C5B; font-weight:bold; } </style> <div class="askbar alert alert-warning alert-dismissible text-center fade show mb-0 border-bottom" role="alert"> What's your marketing problem or question? <strong><a href="/ask" class="btn btn-sm btn-primary">Ask us!</a></strong> </div> </div> </header> <style>#main-nav{background:#fff;}</style> <div id="page-content"> <div class="fs-wrapper" >  <script> $(document).ready( function () { var t = $(".closed"), e = $(".opened"), a = $(".switch"); // a.html("╳"); t.hide(); a.click(function () { return t.is(":visible") ? (a.html("+"), t.hide(), e.slideDown("slow", function () { })) : (a.html("╳"), t.slideDown("slow", function () { }), e.hide()), !1 }) $("#b2bforum").show(); }) </script> <form action="/resources/" class="search-form-lg" method="post" name="frmsearch" id="frmsearch" onsubmit="$('.loading').show();"> <div id="formdata"> <header class="page-header paleblue"> <div class="container pb-md-5"> <div class="row justify-content-between"> <div class="order-2 order-lg-1" id="searchFormContainer"> <h1>CX Resources to Improve Customer Experience</h1> <p>A quality CX–or customer experience–is critical to your brand’s success. A business with an effective customer experience strategy will reap the benefits of a positive relationship between its customer and its company. Does your organization need help with customer experience management? MarketingProfs has precisely the right tools for you.</p> <h2>Take Advantage of Our Customer Experience Solutions</h2> <p>MarketingProfs can show you how to provide a positive customer experience with our complete library of free CX resources. Discover what you need to know about social listening, lead nurturing, effective ways to reduce churn, and much more. Our resources will guide you in creating a customer experience strategy that meets and even exceeds your customers’ expectations. Get started today. </p> <div class=""> <div class="form-group d-flex"> <label for="search" class="sr-only">Search</label> <input class="form-control border-1 border-dark pr-4" name="search" id="search2" placeholder="What would you like to find?" type="text" value="" maxlength="50"> <button type="submit" class="btn btn-primary btn-xlg ml-0 ml-md-3 btnsearch">SEARCH</button> </div> </div> </div> <div class="col-lg-4 order-1 order-lg-2 mptsignup" style="display:none;"> <div class="card-box mb-5 p-4 d-flex flex-column"> <h2 class="h5 font-weight-bold"> SUBSCRIBE TODAY </h2> <p> <span class="font-weight-bold">IT'S FREE!</span> Become a member to get the tools and knowledge you need to market smarter. </p> <div> <label for="email" class="sr-only"></label> <input type="email" name="txtemail" id="txtemail" class="form-control" placeholder="you@company.com"> <button class="btn btn-primary my-4 w-100 btnsignup">SUBMIT</button> <p class="text-center m-0"> We respect <a href="/about/privacy">your privacy</a>. </p> </div> </div> </div> </div> </div> </header> <script type="text/javascript"> $(document).ready(function () { $(".mptsignup").show(); $("#searchFormContainer").addClass("col-lg-7"); }); $(".btnsignup").click(function () { var eml = $("#txtemail").val(); window.location.href = "/login/join?adref=resourceshdr&join=1&e=" + eml; return false; }); </script>  <main id="content" role="main" class="bg-white py-3"> <div class="container stickup"> <div class="row"> <div class="collapse d-md-flex col-md-4" id="searchRefine"> <div class="card-box w-100 pt-3"> <div class="text-right"><a href="#" class="closenav ion-android-close px-4" onclick="return false;"></a></div> <div class="d-flex"><h3 class="">FILTERS </h3><a class="btn btn-link ml-auto mr-4 pr-1" href="/resources/" onclick="$('.loading').show();">clear all</a></div> <div class="card-box-inner mt-5"> <div id="accordion"> <div class="accdn-heading" id="headingOne"> <h4 data-toggle="collapse" data-target="#collapsefeed" aria-expanded="true" aria-controls="collapsefeed"> Content Type </h4> </div> <div id="collapsefeed" class="collapse show" aria-labelledby="headingOne"><div class="custom-checkbox"> <label for="feed25" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="25" id="feed25" onclick="clearchecks($('.searchevent'));processform();"> <div>Articles</div> </label><label for="feed37" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="37" id="feed37" onclick="clearchecks($('.searchevent'));processform();"> <div>Articles (Not Sponsored)</div> </label><label for="feed20" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="20" id="feed20" onclick="clearchecks($('.searchevent'));processform();"> <div>Guides & Reports</div> </label><label for="feed21" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="21" id="feed21" onclick="clearchecks($('.searchevent'));processform();"> <div>Infographics & Charts</div> </label><label for="feed33" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="33" id="feed33" onclick="clearchecks($('.searchevent'));processform();"> <div>Master Classes</div> </label><label for="feed34" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="34" id="feed34" onclick="clearchecks($('.searchevent'));processform();"> <div>Master Classes: Lessons</div> </label><label for="feed35" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="35" id="feed35" onclick="clearchecks($('.searchevent'));processform();"> <div>Online Event: Friday Forum</div> </label><label for="feed26" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="26" id="feed26" onclick="clearchecks($('.searchevent'));processform();"> <div>Podcasts</div> </label><label for="feed27" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="27" id="feed27" onclick="clearchecks($('.searchevent'));processform();"> <div>Video Tutorials</div> </label><label for="feed22" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="22" id="feed22" onclick="clearchecks($('.searchevent'));processform();"> <div>Videos</div> </label><label for="feed19" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="19" id="feed19" onclick="clearchecks($('.searchevent'));processform();"> <div>Webinars</div> </label><label for="feed36" class=""> <input type="checkbox" class="searchfdtypid filter" name="fdtypid" value="36" id="feed36" onclick="clearchecks($('.searchevent'));processform();"> <div>Webinars: PRO Members Only</div> </label></div></div> <div class="accdn-heading" id="headingevents"> <h4 class="" data-toggle="collapse" data-target="#collapseevents" aria-expanded="true" aria-controls="collapseevents"> Events </h4> </div> <div id="collapseevents" class="collapse show" aria-labelledby="headingevents"> <div class="custom-checkbox"> <label class="" for="event1"> <input class="searchevent filter" type="checkbox" name="eventtype" id="event1" value="1" onclick="clearchecks($('.searchfdtypid')); processform();"/> <div>In-Person</div> </label> <label class="" for="event3"> <input class="searchevent filter" type="checkbox" name="eventtype" id="event3" value="3" onclick="clearchecks($('.searchfdtypid')); processform();"/> <div>Online On-Demand</div></label> <label class="" for="event2"><input class="searchevent filter" type="checkbox" name="eventtype" id="event2" value="2" onclick="clearchecks($('.searchfdtypid')); processform();"/> <div>Online Upcoming</div></label> </div> </div>  <div class="accdn-heading" id="headingTwo"> <h4 class="" data-toggle="collapse" data-target="#collapsecatids_1" aria-expanded="true" aria-controls="collapsecatids_1"> Topics </h4> </div> <div id="collapsecatids_1" class="collapse show" aria-labelledby="collapsecatids_1"><div class="custom-checkbox"> <label for="check160" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="160" id="check160" onclick="processform();"> <div>Account-Based Marketing</div> </label><label for="check161" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="161" id="check161" onclick="processform();"> <div>Advertising & Promotions</div> </label><label for="check184" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="184" id="check184" onclick="processform();"> <div>Artificial Intelligence</div> </label><label for="check162" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="162" id="check162" onclick="processform();"> <div>Branding</div> </label><label for="check164" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="164" id="check164" onclick="processform();"> <div>Career Development</div> </label><label for="check174" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="174" id="check174" onclick="processform();"> <div>Communications</div> </label><label for="check166" class="checked"> <input type="checkbox" class="catids_1 filter" name="catids_1" checked value="166" id="check166" onclick="processform();"> <div>Customer Experience</div> </label><label for="check167" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="167" id="check167" onclick="processform();"> <div>Demand Generation</div> </label><label for="check182" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="182" id="check182" onclick="processform();"> <div>Email Marketing</div> </label><label for="check169" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="169" id="check169" onclick="processform();"> <div>Event Marketing</div> </label><label for="check165" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="165" id="check165" onclick="processform();"> <div>Marketing Content</div> </label><label for="check170" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="170" id="check170" onclick="processform();"> <div>Marketing Management</div> </label><label for="check171" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="171" id="check171" onclick="processform();"> <div>Marketing Strategy</div> </label><label for="check172" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="172" id="check172" onclick="processform();"> <div>Martech</div> </label><label for="check173" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="173" id="check173" onclick="processform();"> <div>Measurement & Analytics</div> </label><label for="check176" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="176" id="check176" onclick="processform();"> <div>Public Relations</div> </label><label for="check177" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="177" id="check177" onclick="processform();"> <div>SEO</div> </label><label for="check183" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="183" id="check183" onclick="processform();"> <div>Social Media Marketing</div> </label><label for="check178" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="178" id="check178" onclick="processform();"> <div>Websites</div> </label><label for="check64" class=""> <input type="checkbox" class="catids_1 filter" name="catids_1" value="64" id="check64" onclick="processform();"> <div>Writing</div> </label></div></div>  <div class="accdn-heading" id="headingrecency"> <h4 data-toggle="collapse" data-target="#collapserecency" aria-expanded="true" aria-controls="collapserecency">Recency </h4> </div> <div id="collapserecency" class="collapse show" aria-labelledby="headingrecency"> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency30" value="30" onclick="processform();"/> <label for="recency30" class="form-check-label">Past Month</label> </div> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency180" value="180" onclick="processform();"/> <label for="recency180" class="form-check-label">Past Six Months</label> </div> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency365" value="365" onclick="processform();"/> <label for="recency365" class="form-check-label">Past Year</label> </div> <div class="form-check mb-2"> <input class="form-check-input" type="radio" name="recency" id="recency0" value="0" checked onclick="processform();" /> <label for="recency0" class="form-check-label">Any Time</label> </div> </div> <div class="accdn-heading" id="headingSix"> <h4 data-toggle="collapse" data-target="#collapsecatids_4" aria-expanded="true" aria-controls="collapsecatids_4">Time to Complete </h4> </div> <div id="collapsecatids_4" class="collapse show" aria-labelledby="collapsecatids_4"><div class="custom-checkbox"> <label for="check112" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check112" value="112" onclick="processform();"> <div>1 to 15 minutes</div> </label><label for="check113" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check113" value="113" onclick="processform();"> <div>15 to 30 minutes</div> </label><label for="check114" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check114" value="114" onclick="processform();"> <div>30 to 60 minutes</div> </label><label for="check115" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check115" value="115" onclick="processform();"> <div>60 to 90 minutes</div> </label><label for="check179" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check179" value="179" onclick="processform();"> <div>90 minutes to 4 hours</div> </label><label for="check180" class=""> <input type="checkbox" class="catids_4 filter" name="catids_4" id="check180" value="180" onclick="processform();"> <div>More than 4 hours</div> </label></div></div> <div class="accdn-heading" id="headingSeven"> <h4 data-toggle="collapse" data-target="#collapseSeven" aria-expanded="true" aria-controls="collapseSeven">Subject Matter Expert</h4> </div> <div id="collapseSeven" class="collapse show" aria-labelledby="headingSeven"> <div class="search-form position-relative"> <div class="form-group has-feedback"> <label for="search3" class="sr-only">Search</label> <input class="form-control" name="author" id="author" placeholder="Search..." type="text" value=""> <span class="ion-ios-search-strong form-control-feedback" style="top: 3px;" onclick="processform();"> </span></div> </div> </div> </div> </div> </div> </div> <div class="col-md-8"> <div class="card-box pt-3"> <div class="d-flex flex-column flex-lg-row justify-content-between"> <h3 class="mb-2">RESULTS </h3> <div class="mx-4 d-flex justify-content-between justify-content-md-end"> <div class="d-md-none"> <a href="#" class="small" id="searchRefineButton" data-toggle="collapse" data-target="#searchRefine">Refine Search</a> </div> <div><span class="small">Sort by:</span> <div class="d-inline-block"> <label class="form-group position-relative"> <div class="search-sort-group"> <icon class="ion-ios-arrow-down ml-2"></icon> <select class="search-sort" name="search-sort" onchange="processform();"> <option value="1" >newest to oldest</option> <option value="3" >oldest to newest</option> </select> </div> </label> </div> </div> </div> </div> <div class="results"> <div style="display:none;" class="loading" onclick="$('.loading').hide()">Loading…</div> <ul class="list-unstyled search-list"> <li class=""> <div class="onlineevent"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/event/52372/2025-marketing-trends-friday-forum" class="text-blue">2025 Marketing Trends Friday Forum</a></h4> <div class="small ml-3 notation lowercase search-onlineevent">Friday Forum</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Friday Forum | <strong> TOPIC</strong>: Artificial Intelligence </p> <p>Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52270/b2b-marketing-data-privacy-trust-authenticity" class="text-blue">How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Strategy </p> <p>See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52231/adapting-b2b-sales-funnel-for-gen-z-buyers" class="text-blue">Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.</p> </div> </li> <li class=""> <div class="chart"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/charts/2024/52157/what-drives-b2b-purchase-decisions-personal-vs-professional-considerations" class="text-blue">What Drives B2B Purchase Decisions: Personal vs. Professional Considerations</a></h4> <div class="small ml-3 notation lowercase search-chart">Chart</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Chart | <strong> TOPIC</strong>: Customer Experience </p> <p>B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.</p> </div> </li> <li class=""> <div class="onlineevent"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/event/51884/email-marketing-friday-forum" class="text-blue">Email Marketing Friday Forum</a></h4> <div class="small ml-3 notation lowercase search-onlineevent">Friday Forum</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Friday Forum | <strong> TOPIC</strong>: Email Marketing </p> <p>Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52120/lgbtq-allyship-and-corporate-pride-initiatives" class="text-blue">We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Strategy </p> <p>An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.</p> </div> </li> <li class=""> <div class="chart"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/charts/2024/52074/privacy-laws-impact-on-digital-advertising" class="text-blue">The Impact of Privacy Laws on Digital Advertising</a></h4> <div class="small ml-3 notation lowercase search-chart">Chart</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Chart | <strong> TOPIC</strong>: Advertising & Promotions </p> <p>Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research. </p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52018/building-b2b-communities-benefits-bright-web" class="text-blue">Choose the 'Bright Web': The Why and How of Building Thriving Communities</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Customer Experience </p> <p>Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/52001/post-purchase-client-engagement-b2b-customer-retention-clv" class="text-blue">Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Customer Experience </p> <p>Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51903/b2b-buying-journey-account-based-marketing-and-selling-strategies" class="text-blue">B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Account-Based Marketing </p> <p>Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51771/future-b2b-customer-experience-human-vs-ai-cx" class="text-blue">The Future of B2B Customer Experience: Human vs. Machine</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Customer Experience </p> <p>Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51731/data-governance-importance-in-marketing-for-cx-regulatory-compliance" class="text-blue">Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Marketing Management </p> <p>Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.</p> </div> </li> <li class=""> <div class="chart"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/chirp/2024/51707/how-to-create-insightful-actionable-buyer-personas-infographic" class="text-blue">How to Create Insightful and Actionable Buyer Personas [Infographic]</a></h4> <div class="small ml-3 notation lowercase search-chart">Infographic</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Infographic | <strong> TOPIC</strong>: Marketing Strategy </p> <p>This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51719/why-improve-marketing-data-use-for-personalization" class="text-blue">Why Now Is the Time to Improve How Marketers Use Data for Personalization</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Measurement & Analytics </p> <p>You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51649/cdp-approach-first-party-data-strategy" class="text-blue">Unlock the Power of First-Party Data With the CDP Approach</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Martech </p> <p>Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51630/modern-buyer-personas-for-high-consideration-purchases" class="text-blue">A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51562/how-to-use-virtual-hybrid-events-for-b2b-lead-generation" class="text-blue">Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51535/virtual-event-formats-tactics-engagement-ROI" class="text-blue">Cracking the Code: Top Tactics for Virtual Event Success</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Customer Experience </p> <p>Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.</p> </div> </li> <li class=""> <div class="article"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/articles/2024/51505/identify-ideal-b2b-customers-behaviors-get-more-great-customers" class="text-blue">How to Identify and Create More Great Customers</a></h4> <div class="small ml-3 notation lowercase search-article">Article</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Article | <strong> TOPIC</strong>: Demand Generation </p> <p>Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.</p> </div> </li> <li class="#959493"> <div class="onlineevent"> <div class="d-flex justify-content-between"> <h4><a href="https://www.marketingprofs.com/event/51338/its-time-to-reimagine-how-you-run-marketing" class="text-blue">It's Time to Reimagine How You Run Marketing</a></h4> <div class="small ml-3 notation lowercase search-onlineevent">Sponsored Webinar</div> </div> <p class="post-meta"><strong>CONTENT TYPE:</strong> Sponsored Webinar | <strong> TOPIC</strong>: Marketing Content </p> <p>Simplify your marketing for increased effectiveness! Facing stressful content challenges, Optimizely combined people, processes, and technology to overcome their struggles. The result? Happier marketers and delighted customers. Hear how they did it in this free webinar. Sponsored by Optimizely.</p> </div> </li> </ul> <nav aria-label="Page navigation example"> <ul class="pagination justify-content-end mx-4"> <li class="page-item active"><a class="page-link " href="?catids_1=166&page=1">1</a></li><li class="page-item"><a class="page-link " href="?catids_1=166&page=2">2</a></li><li class="page-item"><a class="page-link " href="?catids_1=166&page=3">3</a></li><li class="page-item"><a class="page-link " href="?catids_1=166&page=4">4</a></li><li class="page-item"><a class="page-link " href="?catids_1=166&page=5"><strong>…</strong></a></li><li class="page-item"><a class="page-link " href="?catids_1=166&page=2"><span class="d-none d-sm-inline"></span><icon class="ion-ios-arrow-forward ml-2"></icon></a></li> </ul> </nav> </div>  </div>  </div> </div> </div>  </main> </div>  </form> <script> function pushlocation() { var params=''; var fields = $( "#frmsearch" ).serializeArray(); jQuery.each( fields, function( i, field ) { params=params+field.name +'='+field.value + "&"; }); history.pushState(null, '', '/resources/?'+params); } function processform() { $('.loading').show(); pushlocation() var frmvalues = $('#frmsearch').serializeArray(); $('.results').load('/resources/ .results', frmvalues, function (data) {}) } function clearchecks(obj) { obj.prop("checked", false); $.each( obj, function( key, value ) { $("label[for="+obj[key].id+"]").removeClass( "checked" ); }); } $('.filter').on("click", function() { if(this.checked==true) { $("label[for="+this.id+"]").addClass( "checked" ); } else { $("label[for="+this.id+"]").removeClass( "checked" ); } }); $('.btnsearch').on("click", function() { $(".search-sort").val("2"); }); </script>   <footer class="footer-1 row"> <div class="container"> <div class="row mb-5 text-center text-md-left"> <div class="col-sm col-lg-2 offset-lg-1 pt-2"> <h5>ABOUT</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/">About Us</a></li> <li class="nav-item"><a class="nav-link" href="/syndication/">RSS Feeds</a></li> <li class="nav-item"><a class="nav-link" href="/newsletters/marketing/">Newsletters</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>SERVICES</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/upgrade">Training Subscriptions</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/corp/training/sa/" target="_blank">Enterprise Training</a></li> <li class="nav-item"> <a class="nav-link" href="/cmp/dna/overview/sa/" target="_blank">Consulting Services</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com" target="_blank">B2B Forum</a></li> </ul> </div> <div class="col-sm col-lg-3 pt-2"> <h5>PARTNERSHIPS</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="https://services.marketingprofs.com" target="_blank">Lead Gen & Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="https://mpb2b.marketingprofs.com/sponsorship/" target="_blank">Event Sponsorships</a></li> <li class="nav-item"> <a class="nav-link" href="/write-for-us">Write for Us</a></li> <li class="nav-item"> <a class="nav-link" href="/speak-for-us">Speak for Us</a></li> </ul> </div> <div class="col-sm col-lg-2 pt-2"> <h5>HELP</h5> <ul class="nav-footer"> <li class="nav-item"> <a class="nav-link" href="/about/contact/">Contact Us</a></li> <li class="nav-item"> <a class="" href="/ea/">Know-How Exchange</a></li> <li class="nav-item"> <a class="" href="/faqs/">FAQs</a></li> <li class="nav-item"> <a class="" href="/about/refunds">Refund Policy</a></li> <li class="nav-item"> <a class="" href="/about/terms-of-use">Terms of Use</a></li> <li class="nav-item"> <a class="" href="/about/privacy">Privacy Policy</a></li> <li class="nav-item"> <a class="" href="/about/cookie-policy">Cookies Policy</a></li> </ul> </div> </div> <div class="row"> <div class="copyright col-12 d-flex justify-content-center"> </div> <div class="copyright col-12 d-flex justify-content-center"><span> <span class="copyrightyear">© 2024</span> MARKETINGPROFS LLC</span><span> ALL RIGHTS RESERVED</span></div> </div> </div> </footer> </div> </div> <div id="storybar" class="bg-image noprint"> <div class="container-fluid"> <div class="text-right"><a href="/resources/" onclick="window.location.href ='/story/';return false;">We're baaackk! Join us in-person this October at B2B Forum: Boston!</a></div> </div> </div>    <script async src="https://s.marketingprofs.com/inc/jscript/v3/jquery.easing.min.js"></script> <script async src="https://s.marketingprofs.com/inc/jscript/v3/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous"></script>  <script async src="https://s.marketingprofs.com/inc/jscript/v3/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous"></script> <script async src="https://s.marketingprofs.com/inc/jscript/v3/validator.min.js"></script> <script async src="//s.marketingprofs.com/inc/jscript/v3/jssocials.min.js"></script> <script async src="//s.marketingprofs.com/inc/jscript/v3/mp.js?dt=11/24/2024 6:01:49 AM"></script>  <link rel="stylesheet" href="//css.marketingprofs.com/css/v4/ionicons.min.css?dt=11/24/2024 6:01:49 AM"> <script> $(document).ready(function () { $('#topsearch').keydown(function (e){ if(e.keyCode == 13) { window.location.href='/resources/?loc=nav&search='+encodeURI(this.value); return false; } }) }) </script> <div class="modal mp-modal fade" id="signinModal" tabindex="-1" role="dialog" aria-labelledby="signinModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header pb-0"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="mx-5 text-center"> <div class="modal-title my-3">Sign in to start learning.</div> <div class="funnel-form-wrapper text-left"> <form id="" method="post" action="/login" class="needs-validation" novalidate> <div class="mp-form position-relative"> <div class="form-group"> <label for="username">Email Address</label> <input type="email" class="form-control" id="username" name="username" placeholder="" value="" required> </div> <div class="form-group"> <label for="req_pwd">Password</label> <input class="form-control" id="password" name="password" placeholder="" type="password" required> </div> <div class="form-check"> <input class="form-check-input" type="checkbox" value="ON" id="savelogin" name="savelogin" checked> <label class="form-check-label" for="savelogin"> <p>Keep me signed in</p> </label> </div> <div class="small forgot-pw mb-2"><a href="/login/forgotpassword">Forgot your password?</a></div> </div> <input type="hidden" name="source" value="/resources/topic/166/customer-experience" ID="Hidden2"> <div class="text-center pt-2"> <button class="btn btn-primary btn-xlg ml-md-5" type="submit">SIGN IN</button> <button type="reset" class="btn btn-cancel" data-dismiss="modal" aria-label="Close">Cancel</button> </div> <div class="text-center small mt-2"> Not yet a registered user? <a href="/login/join?source=/resources/topic/166/customer-experience">Sign up now.</a> </div> </form> </div> <hr class="or"> <p><b>Sign in with your preferred account, below.</b></p> <div class="mx-auto modallogin" style="width: 260px;"> <div class="center padding"> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/facebook/oauth_sso.asp';return false;" style="text-decoration:none;" role="button"> <img src="/images/sso/facebook.png" alt="Facebook Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/google/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/googleplus.png" alt="Google Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/twitter/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/twitter.png" alt="Twitter Sign In" width="78px" height="30px" /> </a> </div> </div> </div> </div> <div class="modal-footer"> </div> </div> </div> </div> <div class="mpisregistered" title="0"></div> <div class="mpuserid" title="0"></div> <div class="mplevel" title="0"></div> <script> $(".mpnonmember").show(); </script> <link rel="stylesheet" href="//css.marketingprofs.com/css/v3/3rdparty-styling.css?dt="> <script> // Exit intent function addEvent(obj, evt, fn) { if (obj.addEventListener) { obj.addEventListener(evt, fn, false); } else if (obj.attachEvent) { obj.attachEvent("on" + evt, fn); } } // Exit intent trigger addEvent(document, 'mouseout', function(evt) { if( evt.clientY < 0 ) { //another way to detect exit //if (evt.toElement === null && evt.relatedTarget === null) { if (getMPCookie('sawexitpopover')!=1){ var enddate = new Date("5/23/2025"); setMPCookie('sawexitpopover','1',enddate,'/'); $('#exitModal').modal(); } } }); </script> <div class="modal mp-modal fade" id="exitModal" tabindex="-1" role="dialog" aria-labelledby="exitModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered" role="document"> <div class="modal-content"> <div class="modal-header pb-0"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <div class="mx-5 text-center"> <img src="//i.marketingprofs.com/assets/images/site/logos/mp_logo.svg" alt="MarketingProfs: Online Marketing Training and Resources" width="250"> <div class="modal-title my-3">WHOA! Hold on a minute, friend.</div> <p>Over <b>350,000</b> marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.<br /><b>Subscribe today ... it's free!</b></p> <div class="funnel-form-wrapper text-left"> <form id="frmsignup" method="post" action="/login/signup" class="needs-validation" novalidate> <div class="form-row mp-form"> <div class="form-group col-sm-12" > <label for="emailaddress1">Work Email Address</label> <input type="email" class="form-control" id="emailaddress1" name="emailaddress1" placeholder="" value="" required> </div> </div> <div class="text-center"> <button class="btn btn-primary btn-xlg" type="submit">CONTINUE</button> </div> <div class="text-center small mt-2"> Already a registered user? <a href="/login">Sign in now.</a> </div> <input type="hidden" name="adref" value="exit" ID="adref"> <input type="hidden" name="cmp" value="exitintent" ID="cmp"> <input type="hidden" name="join" value="1" ID="Hidden3"> <INPUT type="hidden" id="source" name="source" value="/resources/topic/166/customer-experience"> <INPUT type="hidden" id="joinform" name="joinform" value="1"> </form> </div> <hr class="or"> <p><b>Sign in with your preferred account, below.</b></p> <div class="mx-auto modallogin" style="width: 260px;"> <div class="center padding"> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/facebook/oauth_sso.asp';return false;" style="text-decoration:none;" role="button"> <img src="/images/sso/facebook.png" alt="Facebook Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/google/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/googleplus.png" alt="Google Sign In" width="78px" height="30px" /> </a> <a href="#" onclick="window.location.href='https://www.marketingprofs.com/sso/client/twitter/oauth_sso.asp';return false;" style="text-decoration:none" role="button"> <img src="/images/sso/twitter.png" alt="Twitter Sign In" width="78px" height="30px" /> </a> </div> </div> </div> </div> <div class="modal-footer"> </div> </div> </div> </div>  <script>(function(d,u,ac){var s=d.createElement('script');s.type='text/javascript';s.src='https://a.omappapi.com/app/js/api.min.js';s.async=true;s.dataset.user=u;s.dataset.account=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,185852,200818);</script>  </body> </html>

CINXE.COM

CX Resources for Best Customer Experiences | MarketingProfs