Fundamental Digital Advertising Strategies

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Learn how to optimize international campaigns for maximum impact. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 6 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>1.3K</span> Reads </li> <li> <span class="entrydate">Oct 7, 2024</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/digital-advertising/">Digital Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="6" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/google-expands-youtube-first-position-ad-availability/526956/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-12-144532-820-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-12-144532-820-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-12-144532-820-384x202.jpeg" width="384" height="202" alt="Google Expands YouTube First Position Ad Availability" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-12-144532-820-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="6" href="https://www.searchenginejournal.com/google-expands-youtube-first-position-ad-availability/526956/" class="title-anchor post-anchor-526956"> Google Expands YouTube First Position Ad Availability </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>1.6K</span> Reads </li> <li> <span class="entrydate">Sep 12, 2024</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/digital-advertising/">Digital Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="7" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/mediavine-bans-publisher-for-overuse-of-ai-generated-content/526343/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-06-140409-256-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-06-140409-256-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-06-140409-256-384x202.jpeg" width="384" height="202" alt="Mediavine Bans Publisher For Overuse Of AI-Generated Content" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/img_2024-09-06-140409-256-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="7" href="https://www.searchenginejournal.com/mediavine-bans-publisher-for-overuse-of-ai-generated-content/526343/" class="title-anchor post-anchor-526343"> Mediavine Bans Publisher For Overuse Of AI-Generated Content </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. Southern </a> </p> <p class="sej-art-desc"> Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 4 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>3.0K</span> Reads </li> <li> <span class="entrydate">Sep 6, 2024</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/video-advertising/">Video Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="8" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/august-update-from-iab-shows-ad-spend-opportunities-for-growth-in-2024/526184/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/iab-2024-outlook-report-time-to-spring-forward-911-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/09/iab-2024-outlook-report-time-to-spring-forward-911-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/09/iab-2024-outlook-report-time-to-spring-forward-911-384x240.png" width="384" height="240" alt="August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/iab-2024-outlook-report-time-to-spring-forward-911-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/greg-jarboe/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2018/06/Greg-Jarboe-high-resolution-photo-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2018/06/Greg-Jarboe-high-resolution-photo-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2018/06/Greg-Jarboe-high-resolution-photo-65x65.jpg" width="65" height="65" alt="Greg Jarboe" srcset="https://www.searchenginejournal.com/wp-content/uploads/2018/06/Greg-Jarboe-high-resolution-photo-130x130.jpg 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="8" href="https://www.searchenginejournal.com/august-update-from-iab-shows-ad-spend-opportunities-for-growth-in-2024/526184/" class="title-anchor post-anchor-526184"> August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/greg-jarboe/" title="Go to Author Page" class="green-link"> By Greg Jarboe </a> </p> <p class="sej-art-desc"> Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. </p> <ul class="sej-art-meta"> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 4 min read </li> <li> <span style="width:14px; flex:0 0 14px; height:14px;" class="svg-icon"> <svg width="14" height="14" role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>587</span> Reads </li> <li> <span class="entrydate">Sep 5, 2024</span> </li> </ul> </div> </div> </article> <article data-l="Digital-Advertising" class="col-sm-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/digital-advertising/">Digital Advertising</a> </li> </ul> </div> <a title="Read the Article" data-pos="9" class="sej-art-img img-obj-abs hover-opacity img-grad" href="https://www.searchenginejournal.com/google-introduces-new-consent-management-tools-for-advertisers/525667/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-28-182916-356-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-28-182916-356-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-28-182916-356-384x202.jpeg" width="384" height="202" alt="Google Introduces New Consent Management Tools For Advertisers" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/08/img_2024-08-28-182916-356-760x400.jpeg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="sej-art-aut"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a title="Read the Article" data-pos="9" href="https://www.searchenginejournal.com/google-introduces-new-consent-management-tools-for-advertisers/525667/" class="title-anchor post-anchor-525667"> Google Introduces New Consent Management Tools For Advertisers </a> </h2> <p class="sej-art-author"> <a href="https://www.searchenginejournal.com/author/matt-southern/" title="Go to Author Page" class="green-link"> By Matt G. 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