Brooke Osmundson, Author at Search Engine Journal

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<main id="main-content" class="sej-aut-main"> <div class="sej-aut-area"> <div class="container sej-aut-container"> <div class="sej-aut-parts"> <div class="sej-aut-sidebar"> <section class="sej-aut-part text-center"> <div class="sej-aut-thumb"> <div class="sej-aut-img"> <a title="Profile Picture of Brooke Osmundson " target="_blank" href="https://www.searchenginejournal.com/wp-content/uploads/2022/12/brooke-osmundson-63a41d33a4ab2-sej-400x400.jpg"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/12/brooke-osmundson-63a41d33a4ab2-sej-200x200.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/12/brooke-osmundson-63a41d33a4ab2-sej-400x400.webp 1.5x"/> <img fetchpriority="high" src="https://www.searchenginejournal.com/wp-content/uploads/2022/12/brooke-osmundson-63a41d33a4ab2-sej-200x200.jpg" width="200" height="200" alt="Brooke Osmundson" 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href=https://www.searchenginejournal.com/category/social/facebook/>Facebook</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/social/instagram/>Instagram</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/digital/lead-generation/>Lead Generation</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/social-media/>Social Media Marketing</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/video-marketing-strategy-tips/351958/>Video Marketing</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/social/tiktok/>Tiktok</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/social/youtube/>YouTube</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/social/twitter/>Twitter</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/careers-education/>Entrepreneurism</a></li><li><a target="_blank" title="Click to View" href=https://www.searchenginejournal.com/category/cms/wix/>Wix</a></li> </ul> </div> <section class="sej-aut-part"> <h3 class="sej-aut-sub-h">Favorite Tools</h3> <ul class="sej-aut-tags"> <li><span>Google Trends</span></li><li><a target="_blank" title="Click to View" href=/author/semrush/>Semrush</a></li><li><a target="_blank" title="Click to View" href=/author/spyfu/>Spyfu</a></li><li><span>Bing Ads Editor</span></li><li><span>Facebook Ads Manager</span></li><li><span>Google Keywords Planner</span></li><li><a target="_blank" title="Click to View" href=/google-ads-editor/421952/>Google Ads Editor</a></li><li><a target="_blank" title="Click to View" href=/author/optmyzr/>Optmyzr</a></li><li><span>Grammarly</span></li><li><span>Hubspot</span></li><li><span>Scribe</span></li><li><span>Canva</span></li><li><span>TweetDeck</span></li><li><span>Mailchimp</span></li><li><span>Asana</span></li><li><span>Evernote</span></li><li><span>Google docs</span></li> </ul> </section> </div> <div class="sej-aut-content"> <div class="sej-aut-tabs"> <div id="homeSlider" class="sej-aut-for rsDefaultInv"> <div id="tab1" class="sej-tb-content active-tab"> <section class="sej-tb-desc underline"> <h2 class="sej-aut-etitle">About</h2> <p>Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.</p> <p>Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.</p> <p>Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.</p> <p>When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.</p> </section> <section> <h2 class="sej-tb-title">Articles</h2> <div class="row gty-40 sej-loop"> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/cross-channel-remarketing-campaigns-a-complete-guide/531852/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/cross-channel-remarketing-130-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/cross-channel-remarketing-130-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/cross-channel-remarketing-130-384x202.png" width="384" height="202" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/cross-channel-remarketing-130-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/cross-channel-remarketing-campaigns-a-complete-guide/531852/" class="title-anchor post-anchor-531852"> Cross-Channel Remarketing Campaigns: A Complete Guide </a> </h2> <p class="sej-art-desc"> Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 10 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>2.4K</span> Reads </li> <li> <span class="entrydate">Nov 20, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/google-ad-manager-launches-curation-capabilities-for-agencies/532432/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shutterstock_2411604987-431-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/shutterstock_2411604987-431-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shutterstock_2411604987-431-384x240.jpg" width="384" height="240" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shutterstock_2411604987-431-760x400.jpg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/google-ad-manager-launches-curation-capabilities-for-agencies/532432/" class="title-anchor post-anchor-532432"> Google Ad Manager Launches Curation Capabilities For Agencies </a> </h2> <p class="sej-art-desc"> Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>1.0K</span> Reads </li> <li> <span class="entrydate">Nov 12, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/google-is-updating-its-customer-match-policy/532420/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shutterstock_1133359991-880-384x240.webp 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role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 3 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>1.2K</span> Reads </li> <li> <span class="entrydate">Nov 12, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/ai-enhanced-keyword-selection-in-ppc/529732/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/ai-enhanced-keyword-selection-in-ppc-505-384x202.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/10/ai-enhanced-keyword-selection-in-ppc-505-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/ai-enhanced-keyword-selection-in-ppc-505-384x202.jpg" width="384" height="202" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/ai-enhanced-keyword-selection-in-ppc-505-760x400.jpg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/ai-enhanced-keyword-selection-in-ppc/529732/" class="title-anchor post-anchor-529732"> AI-Enhanced Keyword Selection In PPC </a> </h2> <p class="sej-art-desc"> Discover how AI enhances PPC keyword strategies, from finding new keywords to optimizing existing campaigns and refining negative keyword lists for better results. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 8 min read </li> <li> 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1x,https://www.searchenginejournal.com/wp-content/uploads/2024/09/streamlining-ppc-workflows-with-ai_-849-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/09/streamlining-ppc-workflows-with-ai_-849-384x202.jpg" width="384" height="202" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/09/streamlining-ppc-workflows-with-ai_-849-760x400.jpg 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/streamlining-ppc-workflows-with-ai-how-efficiency-meets-effectiveness/526641/" class="title-anchor post-anchor-526641"> Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness </a> </h2> <p class="sej-art-desc"> Discover how AI tools can streamline PPC workflows, from data analysis to budget forecasting, helping marketers optimize campaigns efficiently and effectively. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 9 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>1.8K</span> Reads </li> <li> <span class="entrydate">Oct 30, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/paid-media/pay-per-click/">PPC</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/google-just-completely-rebuilt-its-shopping-experience/529901/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2030345321-1-12-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2030345321-1-12-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2030345321-1-12-384x240.png" width="384" height="240" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2030345321-1-12-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/google-just-completely-rebuilt-its-shopping-experience/529901/" class="title-anchor post-anchor-529901"> Google Just Completely Rebuilt Its Shopping Experience </a> </h2> <p class="sej-art-desc"> Google launches AI-powered Shopping in the United States, revolutionizing online retail with personalized experiences, dynamic filters, and virtual try-ons for smarter, faster shopping. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 6 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>5.3K</span> Reads </li> <li> <span class="entrydate">Oct 15, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/social/reddit/">Reddit</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/reddit-makes-game-changing-updates-to-keyword-targeting/529841/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2430356195-924-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2430356195-924-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2430356195-924-384x240.png" width="384" height="240" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2430356195-924-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/reddit-makes-game-changing-updates-to-keyword-targeting/529841/" class="title-anchor post-anchor-529841"> Reddit Makes Game-Changing Updates to Keyword Targeting </a> </h2> <p class="sej-art-desc"> Reddit announced their keyword targeting expansion today, available on both 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Also announced were AI keyword suggestions to help bolster performance. </p> <ul class="sej-art-meta"> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#clock"/> </svg> </span> 5 min read </li> <li> <span style="" class="svg-icon"> <svg role="img"> <use xlink:href="/icons.svg?ver=138#eye"/> </svg> </span> <span>2.8K</span> Reads </li> <li> <span class="entrydate">Oct 11, 2024</span> </li> </ul> </div> </div> </article> <article class="col-xs-6"> <div class="sej-art-inner"> <div class="sej-art-part"> <div class="sej-art-opt"> <ul class="sej-post-cat list-unstyled"> <li> <a href="https://www.searchenginejournal.com/category/news/">News</a> </li> <li> <a href="https://www.searchenginejournal.com/category/social/snapchat/">Snapchat</a> </li> </ul> </div> <a class="sej-art-img img-obj-abs img-grad" href="https://www.searchenginejournal.com/snapchat-is-testing-2-new-advertising-placements/529781/"> <picture> <source type="image/webp" 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srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2380405661-565-384x240.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2380405661-565-760x400.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2380405661-565-384x240.png" width="384" height="240" alt="Cross-Channel Remarketing Campaigns: A Complete Guide" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/10/shutterstock_2380405661-565-760x400.png 1.5x" /> </picture> </a> </div> <div class="sej-art-part"> <h2 class="h4 dark-link m-top-15 margin-bottom-0"> <a href="https://www.searchenginejournal.com/google-launches-video-generation-in-product-studio/529547/" class="title-anchor post-anchor-529547"> Google Launches Video Generation In Product Studio </a> </h2> <p class="sej-art-desc"> Advertisers can now generate AI-powered videos from product images in Product Studio within Google 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Brooke Osmundson, Author at Search Engine Journal