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Experience</div></a><a href="/solutions/patient-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Patient Experience</div></a><a href="/solutions/market-research" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Market Research</div></a><a href="/solutions/citizen-engagement" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Citizen Engagement</div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d825-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Industry</div></div><a href="/public-sector-and-government-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Government</div></a><a href="/financial-services-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Financial Services</div></a><a href="/healthcare-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Healthcare</div></a><a href="/education-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/non-profit-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Not for profit</div></a><a href="/hospitality-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality & Travel</div></a><a href="/hospitality-surveys/event" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d84f-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Plan</div></div><a href="/free-online-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Basic (Free)</div></a><a href="/survey-software/professional-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Professional</div></a><a href="/survey-software/business-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Business</div></a><a href="/enterprise" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Enterprise</div></a><a data-uk-only="true" href="/survey-software/student-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Student</div></a><a data-uk-only="true" href="/survey-software/university-plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">University</div></a><div class="div-line"></div><a href="/non-profit-surveys/plan" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Non-profit discount</div></a></div></div></div></div></nav></div><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d87b" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div>Features</div><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf6e3-293b7a60" class="dd-link-container"><a href="/features/create-engaging-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Create Engaging Surveys</div></a><a href="/features/ask-questions-your-way" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Ask Questions your Way</div></a><a href="/features/white-label-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">White Label Surveys</div></a><a href="/features/smart-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Smart Surveys</div></a><a href="/features/accessibility" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Accessibility</div></a><a href="/features/mobile-first-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Mobile-first Surveys</div></a><a href="/features/advanced-customisation" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Advanced Customisation</div></a><a href="/features/survey-dashboards" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Dashboards</div></a></div></div><div class="vertical-divider"></div><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf716-293b7a60" class="dd-link-container"><a href="/features/survey-data-management" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Data Management</div></a><a href="/features/survey-sharing" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Sharing</div></a><a href="/features/survey-safety-and-security" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Safety and Security</div></a><a href="/features/real-time-analysis" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Real-time Analysis</div></a><a href="/features/survey-metrics" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Measure Key Metrics</div></a><a href="/features/response-management" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Response Management</div></a><a href="/features/flexible-distribution" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Flexible Distribution</div></a><a href="/integrations/directory" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Native integrations</div></a></div></div><div class="vertical-divider"></div><div class="dd-col grow"><div id="w-node-_64467a9d-6647-cef7-dc3e-f29be8cdf749-293b7a60" class="dd-link-container"><a href="/features/embed-surveys" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Embed Surveys</div></a><a href="/features/api-webhooks" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">API and Webhooks</div></a><a href="/integrations" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Integrations</div></a><a href="/features/external-alerts-and-updates" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">External Alerts and Updates</div></a><a href="/features/collaboration-and-security" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Collaboration</div></a><a href="/features/personal-productivity" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Personal Productivity</div></a><a href="/features/helping-you-succeed" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Helping You Succeed</div></a><a href="/services/consumer-panels" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Buy Responses</div></a><a href="/features#feature-table" class="dropdown-link-2 w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">See All Features</div></a></div></div></div></div></nav></div><a href="/pricing" class="nav-link is-main-nav w-nav-link">Plans & Pricing</a><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d8e2" class="nav-dropdown is-static w-dropdown"><div class="nav-dropdown-toggle w-dropdown-toggle"><div>Resources</div><div class="nav-dropdown-arrow w-embed"><svg width="14" height="9" viewbox="0 0 14 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.59375 8.28125L7.42286 7.51543L13.0938 2.2496L11.4355 0.471134L6.59375 4.96479L1.75198 0.471134L0.0937497 2.2496L5.76464 7.51543L6.59375 8.28125Z" fill="currentColor"></path> </svg></div></div><nav class="dropdown-list _2-col w-dropdown-list"><div class="dd-list-content is-dd-block"><div class="container-medium is-dd-flex"><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a603170-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Support & Status</div></div><a href="https://help.smartsurvey.co.uk" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Help Guides</div></a><a href="/updates" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Product Updates</div></a><a href="/security" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Security</div></a><a href="/gdpr" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">GDPR</div></a><a href="https://smartsurvey.status.io" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">System Status</div></a><a href="https://docs.smartsurvey.io" target="_blank" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">API Docs</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a60319a-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Tools</div></div><a href="/free-online-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"><strong></strong></div></div><div class="nav_text-size-small">Free Survey Maker</div></a><a href="/resources/calculators" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Calculators</div></a><a href="/resources/roi-calculators" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">ROI Calculators</div></a><a href="/survey-questions" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Questions</div></a><a href="/survey-types" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Types of Survey</div></a><a href="/survey-design" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Survey Design</div></a><a href="/company/about-accessible-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Accessibility Guide</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031c5-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Company</div></div><a href="/company/about-us" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">About Us</div></a><a href="/company/careers" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Careers</div></a><a href="/blog" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Blog</div></a><a href="/case-studies" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Case Studies</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div id="w-node-be1370c0-dba8-225d-9602-cb9e6a6031e3-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Survey Templates</div></div><a href="/templates/surveys/customer" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer</div></a><a href="/templates/surveys/education" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/templates/surveys/employee" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee</div></a><a href="/templates/surveys/events" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a><a href="/templates/surveys/hospitality" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality</div></a><a href="/templates/surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">All Categories</div></a></div></div></div></div></nav></div><div class="nav-button-wrapper hide-tablet"><div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-small wide-button w-button">Start for free</a></div></div><div class="top-bar-content"><a href="/company/careers" class="wide-link">We're hiring</a><a href="/contact" class="wide-link">Contact us</a><a href="https://app.smartsurvey.co.uk/c/signup?ut_source=adminbar" class="wide-link">Sign up</a><a href="https://app.smartsurvey.co.uk/" class="wide-link">Login</a></div></nav><div class="menu-button w-nav-button"><div class="menu-line _1"></div><div class="menu-line _2"></div><div class="menu-line _3"></div></div></div></div><div class="nav-bg-container"><div class="nav-bg"></div></div><div class="bg-overlay"></div></div><div class="nav-page-overlay"></div><div class="nav-page-overlay-2"></div><div class="nav-page-overlay-3"></div><div class="nav-page-overlay-4"></div></div><div class="padding-xlarge"></div><div class="padding-large background-colour-grey w-condition-invisible"><div class="container-small"><div><h1 class="text-size-huge text-align-center">Online Surveys</h1><div class="w-condition-invisible"><div class="spacer-small"></div><div class="text-size-xmedium text-colour-blue max-width-medium align-center text-align-center w-dyn-bind-empty"></div></div><div class="w-condition-invisible"><div class="spacer-small"></div><div class="flex-center"><div class="button-container"><a data-w-id="a4f88e84-dfe4-07c7-c4fa-d8dc958c6572" href="#" class="button w-button">Get Student Discount</a><div class="modal is-hubspot"><div class="container-small"><div class="modal-content z-index-1"><div class="sticky-bar"><div data-w-id="a4f88e84-dfe4-07c7-c4fa-d8dc958c6578" class="fa-icon_close"><div class="fa-text text-colour-blue"></div></div></div><div class="hs-wrapper"><h2>Student plan discount</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">In order to qualify for the student discount, you must first send proof of your student ID card. (Please note: We cannot accept student numbers or email addresses).<br><br>Once we have verified your student status, we will send you a student discount code with a direct link to the upgrade page.<br></div><div class="spacer-medium"></div><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "5735651", formId: "776b1ff6-ccd1-441b-9caa-92b90972fb41" }); </script></div></div></div></div><div data-w-id="a4f88e84-dfe4-07c7-c4fa-d8dc958c657c" class="close-layer"></div></div></div></div></div><div class="w-condition-invisible"><div class="spacer-small"></div><div class="flex-center"><div class="button-container"><a data-w-id="9baeaf8a-7078-9068-a640-b64588f70790" href="#" class="button w-button">Apply for Discount</a><div class="modal is-hubspot"><div class="container-small"><div class="modal-content z-index-1"><div class="sticky-bar"><div data-w-id="9baeaf8a-7078-9068-a640-b64588f70796" class="fa-icon_close"><div class="fa-text text-colour-blue"></div></div></div><div class="hs-wrapper"><h2>Discount Request Form</h2><div class="spacer-medium"></div><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "5735651", formId: "1a67e0df-697d-4348-8408-6d0edb1adef4" }); </script></div></div></div></div><div data-w-id="9baeaf8a-7078-9068-a640-b64588f7079a" class="close-layer"></div></div></div></div></div></div></div></div><div class="w-richtext"><div class="w-embed"><div class="padding-huge bottom-shadow"> <div class="container-medium horizontal-flex"> <div class="col-50"> <div class="max-width-medium"> <h1>Online Surveys</h1> <div class="spacer-small"></div> <div class="text-size-xmedium text-colour-blue">Create and distribute any type of survey online, simple or sophisticated, and collect and analyse responses using our secure and user-friendly reporting tools.<br></div> <div class="spacer-large"></div> <a href="/pricing" class="button w-button">Get started</a> </div> </div> <div class="col-40"><img src="https://global-uploads.webflow.com/63ece81ba4a783f18434aad2/6432befae9cbf05ec638f266_header-free-online-surveys.svg" alt="" class="image_home-hero"></div> </div> </div> <div class="padding-huge"> <div class="container-medium"> <div class="w-layout-grid content-2-col_grid"> <div id="w-node-_6860975d-db53-c198-181d-feab5121acbe-4d4fe76a" class="content-2-col_image"><img loading="lazy" src="https://global-uploads.webflow.com/63ece81ba4a783f18434aad2/642d9fc8f649a3747d59c150_laptop-user.svg" alt=""></div> <div id="w-node-_6860975d-db53-c198-181d-feab5121acad-4d4fe76a" class="content-2-col_content"> <div class="text-rich-text w-richtext"> <h2>What is an online survey?</h2> <p>Online surveys are powerful tools used to collect data and get answers to almost any question. In recent years, they have become the go-to solution for gathering information across a myriad of different use cases.</p> <p>This is because online surveys are easy to design, distribute and analyse. High speed internet is now widely available and part of our everyday life meaning online surveys are easily accessible and widely used.</p> <p>Online surveys can be used for a variety of different reasons. The data that each organisation is aiming to collect will differ between uses. For example, consider a not-for-profit conducting a survey on charitable affairs. This survey will have very different objectives to a market research survey aiming to discover information that will help businesses make a profit for instance validating if a new product resonated with their target market.</p> <p>No matter what the purpose behind designing a survey, the end goal is to collect quality data that can then be analysed. Once data is analysed, researchers will apply their findings to real world situations. Online surveys play a valuable role in helping businesses and organisations determine how they can pivot strategies to best suit the requirements of those who utilise their product and services.</p> </div> </div> </div> </div> </div></div><div class="w-embed"><div class="padding-huge background-colour-grey"> <div class="container-medium"> <div class="text-align-center"> <h2>Who uses online surveys?</h2> <div class="spacer-medium"></div> <p class="text-size-medium text-colour-blue">A broad cross-section of industries and the public sector use online survey software to gather opinions, feedback and information they need to help improve key outcomes such as client satisfaction, service delivery and profitability.<br></p> </div> <div class="spacer-huge"></div> <div class="w-embed"> <div class="grid_3-col grid_row-gap-30"> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Customers</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">You can use customer surveys to determine information about selected customers’ behaviours and opinions. This helps businesses adjust products and services to increase sales and improve customer experience. Customer surveys have great potential in figuring out how you need to move forward or improve on aspects of your business. Most customers are happy to complete quick customer surveys online to provide feedback and help to improve a brand or product they love or change an experience that wasn’t up to their expectations.</p> <p><a class="green-link" href="/customer-surveys"><strong>Customer surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Employees</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">Employee surveys are used in the workplace to determine factors such as job satisfaction and employee engagement levels. Data gathered from individual staff members can help businesses improve on recruitment, training, and retention, and much more. Using this data wisely can improve the overall working environment, productivity and profitability.</p> <p><a class="green-link" href="/employee-surveys"><strong>Employee surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Market research</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">A market research survey program can help find insights as to how specific target markets think, feel and act. This can help businesses who are launching new products or services or looking to expand existing markets. Trends can shift frequently, so market research surveys are a great way of staying informed and reacting accordingly. Conducting research online reduces costs for start-up businesses and larger firms alike enabling them to do more for less.</p> <p><a class="green-link" href="/market-research-surveys"><strong>Market research surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Not-for-profit</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">Surveys are commonly used by Charities and not-for-profit organisations to engage with a range of respondents such as supporters, donors, staff, and fundraisers. Common types of surveys are volunteer feedback, donor feedback, event feedback, and donation forms. Eligible organisations are able to apply for a discount on SmartSurvey plans to help make their budgets go further and support the great work they do.</p> <p><a class="green-link" href="/non-profit-surveys"><strong>Non-profit surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Government & public sector</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">Within the public sector, government and politics, the need to gather public opinion and community feedback is every bit as important as it is within the commercial world. Surveys can assist in enabling bodies to discover how the public feel about various topics, or to canvas political opinion from constituents, revealing the issues that communities care most about, and more. Using online survey software enables timely collection and analysis in a secure yet flexible manner.</p> <p><a class="green-link" href="/public-sector-and-government-surveys"><strong>Public sector surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Education</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">Education surveys can be used to evaluate the quality of teaching and of the learning environment. They are essential in providing students with the learning environments they need to thrive. Gathering this information online can easily show departments where they need to improve. Information can remain anonymous and confidential, improving the honesty and reliability of the data whilst ensuring compliance with privacy policies.</p> <p><a class="green-link" href="/education-surveys"><strong>Education surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Healthcare</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">Surveys can be implemented in the healthcare sector to find out about how patients or loved ones feel in response to how they were dealt with in a medical situation. As healthcare is such a sensitive topic, online survey solutions that take privacy and security seriously are a great way to keep information confidential and anonymous.</p> <p><a class="green-link" href="/healthcare-surveys"><strong>Healthcare surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Hospitality</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">You can use surveys to gather feedback from delegates before, during and after events, or to measure satisfaction with venues, catering services, accommodation and more. Designing hospitality surveys online can be a great way to collect data quickly and with ease. The instantaneous manner of data collection means you can react to negative comments immediately.</p> <p><a class="green-link" href="/hospitality-surveys"><strong>Hospitality surveys</strong></a></p> </div> </div> <div class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text"></div> </div> <h4>Everything else</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue padding-bottom-1rem">If you have a survey requirement that isn’t reflected here, get in touch with our friendly team. We are confident our powerful online survey software will work for you.</p> <p><a class="green-link" href="/contact"><strong>How to get in touch</strong></a></p> </div> </div> </div> </div> </div> </div></div><div class="w-embed"><div class="padding-huge"> <div class="container-medium"> <div class="text-align-center"> <h2>Advantages of online surveys</h2> <div class="spacer-medium"></div> <p class="text-size-medium text-colour-blue">Online surveys are a popular medium for conducting many forms of research. This is perhaps due to their numerous advantages, most of which make them more beneficial than other traditional methods.<br></p> </div> <div class="spacer-huge"></div> <div> <div class="grid_2-col grid_row-gap-2rem"> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62eaa-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Easily align your survey with your brand</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">Ensure your online survey is aligned with your brand. If a survey is designed to carefully reflect your brand’s visual identity, participants will view it as coming from a reputable source. This has the potential to influence them in taking the survey more seriously.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62eb5-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Participants find online surveys easy to complete</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">As most adults have access to computers and the internet, it’s relatively easy for them to complete surveys online. They don’t have to deal with the hassle of using pen and paper, then sending the survey back. Online tools mean they can simply fill out their information with the click of a button or by dragging a slider.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62ec0-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Privacy and confidentiality are improved</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">Online surveys can implement a variety of privacy settings that enhance confidentiality. For example, only those with the specific link or invitation to a survey can see its contents. For extra protection, you can sometimes choose to lock the survey with a password.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62ecb-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Analysis can be instantaneous</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">With online surveys, you can see results as they’re submitted in real-time. This means you’re not wasting time waiting for respondents to send physical copies of questionnaires back.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62ed6-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Templates can simplify survey design</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">Easy to use templates can be used, making survey creation a breeze. If you’re not sure where to start out with designing a survey, there are a range of templates available. These can be tailored to suit your specific research goals.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62ee1-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Utilise technology in new ways</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">Online surveys can use technology to make each survey bespoke to each respondent. For example, if a particular question doesn’t apply to a specific participant, the online survey can be designed to automatically skip that section.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62eec-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Online surveys are easy to distribute</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">All SmartSurvey data is collected in real time and results can be analysed instantly.</p> </div> <div class="spacer-large"></div> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Costs are reduced</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">Without printing costs or the requirement to be there in person while the respondent fills out a survey, online questionnaires are a much cheaper option.<br></p> </div> </div> <div id="w-node-_5776f5ec-9a61-5c7c-5ef4-e517ceb62ef6-4d4fe76a" class="feature_item"> <div class="feature-head"> <div class="fa-icon-container_small"> <div class="fa-text is-orange"></div> </div> <h4>Data analysis becomes streamlined</h4> </div> <div class="feature-body"> <p class="text-size-regular text-colour-blue">With paper questionnaires, researchers have to collect, co-ordinate and analyse data themselves. Online surveys, however, gather respondents’ data in one space. From here, the data can be easily turned into graphs, cross tab reports, exported to CSV or imported into other tools for statistical analysis. Online surveys also reduce the potential for illegible written responses, or invalid selections.<br></p> </div> </div> </div> </div> </div> </div> <div class="padding-huge background-colour-grey"> <div class="container-medium"> <div class="w-layout-grid content-2-col_grid"> <div id="w-node-_6860975d-db53-c198-181d-feab5121ad25-4d4fe76a" class="content-2-col_content"> <div class="text-rich-text w-richtext"> <h2>Easily expand your research</h2> <p>Many online survey design tools offer the opportunity to buy responses through services called consumer panels. A consumer panel consists of respondents that match your target requirements who are then paid a fee to take part in your study. Consumer panels offer the ability to buy responses and conduct market research projects extremely quickly from a pool of high-quality audiences.</p> <p>Simply select your demographic by a wide range of variables, from country, to income, transportation use and even lifestyle habits. We’ll then figure out which individuals within our customer panel are suitable respondents for your specific research requirements. We’ll send off your survey, and you can sit back, relax and receive valuable insights in no time.</p> <p>Buying survey responses is a cost-effective way to conduct market research and help get the answers you need make informed decisions around your marketing or product strategy.</p> </div> <div id="w-node-cd412b99-bead-1123-daf2-8fde535ac578-4d4fe76a" class="spacer-large"></div> <a href="/services/consumer-panels" class="button w-button">Buy survey responses</a> </div> <div id="w-node-_6860975d-db53-c198-181d-feab5121ad38-4d4fe76a" class="content-2-col_image"><img loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 991px) 92vw, (max-width: 1234px) 81vw, 1000px" srcset="https://global-uploads.webflow.com/63ece81ba4a783f18434aad2/6432c22b2bb6b44d6c9e932d_world-map-abstract-gray-p-500.png 500w, https://global-uploads.webflow.com/63ece81ba4a783f18434aad2/6432c22b2bb6b44d6c9e932d_world-map-abstract-gray.png 1000w" 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class="generic_article_design-links"><h3>More survey design advice</h3><div class="w-row"><div class="padding-0 w-col w-col-6 w-col-small-6"><div class="padding-top-2rem"><a href="/survey-design/planning" class="green-link text-weight-semibold text-size-medium">Planning your survey</a></div><div class="padding-top-2rem"><a href="/survey-design/objectives" class="green-link text-weight-semibold text-size-medium">Setting survey objectives</a></div><div class="padding-top-2rem"><a href="/survey-design/format" class="green-link text-weight-semibold text-size-medium">Survey format</a></div><div class="padding-top-2rem"><a href="/survey-questions" class="green-link text-weight-semibold text-size-medium">Choosing survey questions</a></div><div class="padding-top-2rem"><a href="/survey-design/survey-introduction" class="green-link text-weight-semibold text-size-medium">Your survey introduction</a></div></div><div class="padding-0 w-col w-col-6 w-col-small-6"><div class="padding-top-2rem"><a href="/survey-design/sample-size" class="green-link text-weight-semibold text-size-medium">Survey sample size</a></div><div class="padding-top-2rem"><a href="/survey-design/distribution" class="green-link text-weight-semibold text-size-medium">Distributing your survey</a></div><div class="padding-top-2rem"><a href="/survey-design/incentives" class="green-link text-weight-semibold text-size-medium">Using survey incentives</a></div><div class="padding-top-2rem"><a href="/survey-design/testing" class="green-link text-weight-semibold text-size-medium">Testing your survey</a></div><div class="padding-top-2rem"><a href="/survey-design/reporting" class="green-link text-weight-semibold text-size-medium">The survey report</a></div></div></div></div></div></div><div class="content-sidebar-1"><div class="sidebar-content-wrap"><div class="sidebar-content-block is-header"><div class="top-block_check-icon"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/64022ec00444cc0a9476dbb7_Group%20187.svg" loading="lazy" alt="check mark"></div><div class="heading-style-h4">See for yourself, create a survey within minutes for FREE</div><div class="margin-vertical margin-medium"><div class="text-size-medium">No credit card required.</div></div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-green w-button">Create a survey</a></div><div class="sidebar-content-block bottom"><div class="heading-style-h4">Smarter Survey Software</div><div class="margin-vertical margin-small"><div class="text-size-xmedium">See why people use SmartSurvey to better engage respondents and reveal actionable insights.</div></div><div class="margin-vertical margin-small"><div><a data-w-id="bbc93a03-3a03-50d0-152c-82fc184a594c" href="/survey-software" class="link-block_green w-inline-block"><div>Learn more</div><img alt="Arrow icon" loading="lazy" 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Explore our most advanced functionality and get answers to any question you have.</div><div class="spacer-medium"></div><div class="align-center"><a href="https://info.smartsurvey.co.uk/book-a-demo" class="button is-green w-button">Request a demo</a></div></div></div></div></div></div><div class="padding-huge w-condition-invisible"><div class="section-how-are-we-different"><div class="container-medium"><div class="max-width-large text-align-center align-center"><h2>How are we different?</h2><div class="spacer-large"></div><div class="text-size-xmedium text-colour-blue">We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.</div></div><div class="spacer-huge"></div><div class="grid_3-col"><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189c8a-59189c80" class="feature-item"><div class="feature-item_head flex-align-center"><div class="fa-icon-container_small"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6447ec0955b1e3e16f03b567_flag_gb.png" loading="lazy" alt=""></div><h4 class="heading-style-h6">UK based</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Your data will be stored and processed here in the UK for your peace of mind. </p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189c93-59189c80" class="feature-item"><div class="feature-item_head flex-align-center"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4 class="heading-style-h6">Fanatical support</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189c9c-59189c80" class="feature-item"><div class="feature-item_head flex-align-center"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4 class="heading-style-h6">You're in safe hands</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189ca5-59189c80" class="feature-item"><div class="feature-item_head flex-align-center"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4 class="heading-style-h6">We're human</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189cae-59189c80" class="feature-item"><div class="feature-item_head flex-align-center"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4 class="heading-style-h6">Accessibility matters</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.</p></div></div><div id="w-node-_98e68fbd-5890-bc5b-d76e-419859189cb7-59189c80" class="feature-item"><div class="feature-item_head flex-align-center"><div class="fa-icon-container_small"><div class="fa-text text-colour-orange"></div></div><h4 class="heading-style-h6">Unlimited responses</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.</p></div></div></div><div class="safe-hands_block"><div class="safe-hands_flex"><div class="div-line"></div><div class="small-flex"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee634d914ca245bff76198_hands-icon.svg" loading="lazy" alt="Icon of a hand holding a heart" class="icon-medium"><div>You're in safe hands</div></div><div class="div-line"></div></div><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands.png" loading="lazy" width="888" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands-p-800.png 800w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands-p-1080.png 1080w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6492c8bd2c27d25d876bdff3_safe-hands.png 1289w" class="safe-hands-logos"></div></div></div></div><div class="w-condition-invisible"><div class="section-testimonials background-colour-grey padding-section"><div class="container-medium"><div class="max-width-medium align-center text-align-center"><h2>Don’t just take our word for it</h2><div class="spacer-large"></div><div class="text-size-xmedium text-colour-blue">Trusted by leading companies and brands worldwide. <br>Over 500,000 users have registered to use SmartSurvey.</div></div><div class="testimonial-grid"><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e6279-190e6278" class="testimonial-content_block-wrap"><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e627a-190e6278" class="testimonial_content"><div class="testimonial-block_logo"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66045b480d2c120191f27649_logo-gmc.png" loading="lazy" width="Auto" height="Auto" alt="" class="grid-image"></div><div class="testimonial-block_text-content"><div class="quotation-mark"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd66d57ed702_%E2%80%9C.svg" loading="lazy" alt="Quotation icon" class="grid-image"></div><p class="paragraph-size-medium text-style-italic text-colour-blue"><em>It wasn’t a hard choice to select SmartSurvey. Not only did they understand what we were looking to achieve right from the start, they presented a solution that represented everything we needed.</em></p></div><div class="text-size-medium text-colour-dark-blue text-weight-semibold">Farkhanda Maqbool, Policy Manager, GMC</div></div><div class="testimonial-content_logo-wrap"><div class="testimonial-logo is-3"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/651400856a31e49210994af6_card-logo-aldi.svg" loading="lazy" alt="Aldi logo." class="grid-image"></div><div class="testimonial-logo is-2"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffdf4b27ed6fc_Frame%2027.svg" loading="lazy" alt="Birmingham City Council logo" class="grid-image"></div><div class="testimonial-logo is-1"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd171e7ed6f9_Frame%2028.svg" loading="lazy" alt="Tripadvisor logo" class="grid-image"></div><div class="testimonial-logo is-4"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffdca1c7ed6fd_Frame%2026.webp" loading="lazy" alt="Dunelm logo" class="grid-image"></div></div></div><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e628e-190e6278" class="testimonial-content_block-wrap _2"><div id="w-node-_2f94b9ba-bbc0-5313-164a-1396190e628f-190e6278" class="testimonial_content _2"><div class="testimonial-block_logo"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd4eb07ed6f8_uswitch%201.svg" loading="lazy" alt="uSwitch logo." class="grid-image"></div><div class="testimonial-block_text-content"><div class="quotation-mark"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd66d57ed702_%E2%80%9C.svg" loading="lazy" alt="Quotation icon" class="grid-image"></div><p class="paragraph-size-medium text-style-italic text-colour-blue">We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.</p></div><div class="text-size-medium text-colour-dark-blue text-weight-semibold">Martin, uSwitch</div><div class="testimonial-button-container"><a data-w-id="2f94b9ba-bbc0-5313-164a-1396190e629a" href="/case-studies/uswitch" class="link-block_green w-inline-block"><div>Read the case study</div><img alt="Arrow icon" loading="lazy" src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ed20eed78696e35ea96d1c_green-arrow.svg" class="icon_green-arrow"></a></div></div><div class="testimonial-content_logo-wrap"><div class="testimonial-logo is-8"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd0d277ed703_Frame%2030.svg" loading="lazy" alt="Harrods logo" class="grid-image"></div><div class="testimonial-logo is-7"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd10b17ed704_Frame%2031.svg" loading="lazy" alt="GSK logo" class="grid-image"></div><div class="testimonial-logo is-6"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffd51c97ed6fb_Frame%2023.svg" loading="lazy" alt="Shell logo" class="grid-image"></div><div class="testimonial-logo is-5"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/63ee6518a40ffdaaef7ed701_Frame%2022.svg" loading="lazy" alt="NHS logo" class="grid-image"></div></div></div></div><div class="safe-hands_block width-100c"><div class="safe-hands_flex"><div class="div-line hidden-mobile"></div><div class="small-flex mobile_0-margin"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/64ccd7c03afd959b043d1f57_icon-award2.svg" loading="lazy" alt="" class="icon-medium"><div>Multi-award winning survey software</div></div><div class="div-line hidden-mobile"></div></div><div class="certificates-image-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124c97c310acb8326f66_crozdesk-trusted-vendor-2024.png" loading="lazy" width="100" sizes="(max-width: 479px) 53vw, 100px" alt="Crozdesk: Trusted Vendor 2024 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124c97c310acb8326f66_crozdesk-trusted-vendor-2024-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124c97c310acb8326f66_crozdesk-trusted-vendor-2024.png 521w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124cd904f4b33d3c4def_crozdesk-happiest-users-2024.png" loading="lazy" width="100" sizes="(max-width: 479px) 53vw, 100px" alt="Crozdesk: Happiest Users 2024 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124cd904f4b33d3c4def_crozdesk-happiest-users-2024-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124cd904f4b33d3c4def_crozdesk-happiest-users-2024.png 521w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124a7ade640db239b759_Survey_HighPerformer_EMEA_HighPerformer.png" loading="lazy" width="100" alt="G2 High Performer EMEA Spring 2024 award."><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667124a24847f654ff76456_Survey_HighPerformer_Small-Business_UnitedKingdom_HighPerformer.png" loading="lazy" width="100" alt="G2 Small Business High Performer UK Spring 2024 award."><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value.png" loading="lazy" width="100" sizes="(max-width: 479px) 53vw, 100px" alt="Capterra Best Value 2021 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value-p-800.png 800w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630b75fe3266b95ddae_capterra-best-value.png 1056w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use.png" loading="lazy" width="100" sizes="(max-width: 479px) 53vw, 100px" alt="Capterra Best Ease of Use 2021 award." srcset="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use-p-500.png 500w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use-p-800.png 800w, https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/6667163030e1acbd21af769f_capterra-ease-of-use.png 1044w"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630e42ffa827f3186a8_software-advice-most-recommended.png" loading="lazy" width="100" alt="Software Advice Most Recommended 2021 award."><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66671630f64ff54a955db75f_software-advice-customer-support.png" loading="lazy" width="100" alt="Software Advice Best Customer Support 2021 award."></div></div></div></div></div><div id="speak-to-sales" class="w-condition-invisible"><div id="get-in-touch" class="section-get-in-touch padding-huge background-colour-light-blue w-node-_3175186f-955d-2b9d-5d7e-cede3d19a77d-3d19a77d"><div class="container-medium"><div class="text-align-center max-width-large align-center"><h2 class="align-center">Get in touch</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.</div></div><div class="spacer-xxhuge"></div><div class="w-layout-grid grid_2-col_wide-right"><div id="w-node-_3175186f-955d-2b9d-5d7e-cede3d19a787-3d19a77d" class="grid-column"><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">UK-based and secure</div><div class="spacer-xtiny"></div><p class="text-size-regular">We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.</p></div></div><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">Dedicated support</div><div class="spacer-xtiny"></div><p class="text-size-regular">Access to a knowledgeable account manager for personal assistance for when you most need it.</p></div></div><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">Flexible to suit your needs</div><div class="spacer-xtiny"></div><p class="text-size-regular">Our friendly design team is on hand to assist with any bespoke design and custom development requests.</p></div></div><div class="vertical-grid-item"><div class="fa-icon-container_small"><div class="fa-text text-colour-light-blue"></div></div><div class="feature-content-block"><div class="text-size-xxmedium text-weight-semibold">We'll go that extra step</div><div class="spacer-xtiny"></div><p class="text-size-regular">We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.</p></div></div></div><div id="w-node-_3175186f-955d-2b9d-5d7e-cede3d19a7b0-3d19a77d" class="grid-embed"><h3>Find out how we can help</h3><div class="spacer-xmedium"></div><div class="get-in-touch-wrapper"><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "5735651", formId: "d57f5b53-8ec2-4fb1-b9f2-b2f379125f9b" }); </script> <style> .hs_preferred_method_of_communication, .legal-consent-container { display: none !important; } .hs-form-checkbox-display { display: flex !important; align-content: center; flex-wrap: nowrap; flex-direction: row; align-items: center; justify-content: flex-start; } .get-in-touch-wrapper .hs-button.primary.large { background-color: #1170A8 !important; } .get-in-touch-wrapper .hs-button.primary.large:hover { background-color: #0e5985 !important; } </style></div></div></div></div></div></div></div><div class="background-colour-light-orange"><div class="section-cta padding-huge"><div class="container-medium"><div class="align-center text-align-center"><h2>Get started and create your first survey</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">If you would like more information then please get in touch.</div></div><div class="spacer-xlarge"></div><div class="cta-holder is-centred"><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button w-button">Start for free</a><div class="horizontal-spacer-xmedium"></div><a href="/contact" class="button is-secondary w-button">Get in touch</a></div></div></div></div><div class="w-condition-invisible"><div class="section-cta padding-huge background-colour-navy"><div class="container-medium"><div class="align-center text-align-center max-width-large"><h2 class="text-colour-white">Elevate your survey game. <br>Discover the power of our cutting-edge survey software with a personalised demo!</h2></div><div class="spacer-xlarge"></div><div class="cta-holder is-centred"><a href="https://info.smartsurvey.co.uk/book-a-demo" class="button w-button">Request a demo</a></div></div></div></div><div class="section-footer background-colour-grey padding-huge"><div class="container-medium"><div class="top_footer-block"><div class="footer_col-1"><a href="/" class="footer-logo w-inline-block"><img src="https://cdn.prod.website-files.com/63ece81ba4a783f18434aad2/66b62d0e3a32f0193c7fb61e_logo-smartsurvey-primary-rgb.svg" loading="lazy" width="180" height="33" alt="SmartSurvey logo."></a><div><div class="text-size-small text-colour-blue">SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.</div></div><div class="social-link-holder"><a href="https://www.facebook.com/SmartSurveyUK/" target="_blank" class="social-icon w-inline-block"><img 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w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/best-online-survey-tools" class="text-size-small is-footer-link is-footer-blog-link">Top 10 Best Online Survey Tools in 2024 (Free & Paid)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/best-surveymonkey-alternatives" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to SurveyMonkey: Better, Cheaper and More Flexible</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-google-forms-paid-and-free" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Google Forms (Paid and Free)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-microsoft-forms-paid-and-free" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Microsoft Forms (Paid and Free)</a></div><div role="listitem" class="w-dyn-item"><a href="/blog/top-8-alternatives-to-typeform-better-cheaper-and-more-flexible" class="text-size-small is-footer-link is-footer-blog-link">Top 8 Alternatives to Typeform: Better, Cheaper and More Flexible</a></div></div></div></div></div><div id="w-node-b67003e1-ab92-41c8-54a1-bfdcb019ffe5-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey uses</h5></div><div class="footer-links-block_body"><a href="/customer-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Customer Surveys</a><a href="/customer-surveys/experience" class="text-size-small is-footer-link">CX Surveys</a><a href="/customer-surveys/effort" class="text-size-small is-footer-link">Customer Effort Score</a><a href="/customer-surveys/voice-of-customer" class="text-size-small is-footer-link">Voice of the Customer</a><a href="/customer-satisfaction-survey" class="text-size-small is-footer-link">Customer Satisfaction Survey</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/employee-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">HR Surveys</a><a href="/employee-surveys/recruitment" class="text-size-small is-footer-link">Recruitment Surveys</a><a href="/employee-surveys/training" class="text-size-small is-footer-link">Training Surveys</a><a href="/employee-surveys/exit-interviews" class="text-size-small is-footer-link">Exit Interview Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/market-research-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Market Research Surveys</a><a href="/market-research-surveys/brand" class="text-size-small is-footer-link">Brand Surveys</a><a href="/market-research-surveys/product" class="text-size-small is-footer-link">Product Surveys</a><a id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b6-b019ffc1" href="/market-research-surveys/promotion" class="text-size-small is-footer-link">Promotion Surveys</a><a id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b2-b019ffc1" href="/market-research-surveys/audience" class="text-size-small is-footer-link">Consumer Audience Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/education-surveys" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Education Surveys</a><a href="/education-surveys/school" class="text-size-small is-footer-link">School Surveys</a><a id="w-node-_0b2440d5-2422-3693-001b-95aab3126f45-b019ffc1" href="/education-surveys/academic-research" class="text-size-small is-footer-link">Academic Research</a><a id="w-node-_7656a93e-dc17-bdcc-65ab-5c252df74f45-b019ffc1" href="/education-surveys/dissertation" class="text-size-small is-footer-link">Dissertation Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><div id="w-node-_943c8d72-f731-70bb-665d-a658afeaf041-b019ffc1" class="text-size-small is-footer-link text-weight-semibold text-colour-black">Other Sectors</div><a href="/healthcare-surveys" class="text-size-small is-footer-link">Healthcare Surveys</a><a id="w-node-_943c8d72-f731-70bb-665d-a658afeaf045-b019ffc1" href="/non-profit-surveys" class="text-size-small is-footer-link">Non-profit & Charity</a><a href="/public-sector-and-government-surveys" class="text-size-small is-footer-link">Government</a><a href="/hospitality-surveys" class="text-size-small is-footer-link">Hospitality & Travel</a><a href="/hospitality-surveys/event" class="text-size-small is-footer-link">Event Surveys</a><a href="/employee-surveys" class="text-size-small is-footer-link">Employee Surveys</a></div></div></div><div class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Solutions</h5></div><div class="footer-links-block_body"><a 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class="text-size-small is-footer-link">Email Surveys</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey Templates</h5></div><div class="footer-links-block_body"><a href="/templates/surveys/customer" class="text-size-small is-footer-link">Customer Survey Templates</a><a href="/templates/surveys/employee" class="text-size-small is-footer-link">Employee Survey Templates</a><a href="/templates/surveys/hospitality" class="text-size-small is-footer-link">Hospitality Survey Templates</a><a href="/templates/surveys/events" class="text-size-small is-footer-link">Event Survey Templates</a><a href="/templates/surveys/healthcare" class="text-size-small is-footer-link">Healthcare Survey Templates</a><a href="/templates/surveys/education" class="text-size-small is-footer-link">Education Survey Templates</a><a href="/templates/surveys/not-for-profit" class="text-size-small is-footer-link">Not-for-profit Survey Templates</a><a href="/templates/surveys" class="text-size-small is-footer-link">All Survey Templates</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">RESOURCES</h5></div><div class="footer-links-block_body"><a href="https://help.smartsurvey.co.uk/" target="_blank" class="text-size-small is-footer-link">Help Guides</a><a href="/case-studies" class="text-size-small is-footer-link">Case Studies</a><a href="/articles" class="text-size-small is-footer-link">Articles</a><a href="/sample-questions" class="text-size-small is-footer-link">Sample Questions</a><a href="https://docs.smartsurvey.io/docs" target="_blank" class="text-size-small is-footer-link">API Documentation</a></div></div></div><div id="w-node-_726d9ac6-8796-6f80-891c-03a6ccb7627d-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">COMPARISONS</h5></div><div class="footer-links-block_body"><a href="/comparison/surveymonkey-alternative" class="text-size-small is-footer-link">SurveyMonkey Alternative</a><a href="/comparison/qualtrics-alternative" class="text-size-small is-footer-link">Qualtrics Alternative</a><a href="/comparison/typeform-alternative" class="text-size-small is-footer-link">Typeform Alternative</a><a href="/comparison/alchemer-alternative" class="text-size-small is-footer-link">Alchemer Alternative</a><a href="/comparison/snap-surveys-alternative" class="text-size-small is-footer-link">Snap Surveys Alternative</a><a href="/comparison/google-forms-alternative" class="text-size-small is-footer-link">Google Forms Alternative</a><a href="/comparison/questionpro-alternative" class="text-size-small is-footer-link">QuestionPro Alternative</a><a id="w-node-bb55a928-2637-cadf-510c-4193e2e5fdf8-b019ffc1" href="/comparison/microsoft-forms-alternative" class="text-size-small is-footer-link">Microsoft Forms Alternative</a><a id="w-node-_80085be3-a625-c59c-b51f-acc5820cf0d2-b019ffc1" href="/comparison/gov-forms-alternative" class="text-size-small is-footer-link">GOV.UK Forms Alternative</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Useful Links</h5></div><div class="footer-links-block_body"><a href="/survey-software" class="text-size-small is-footer-link">Survey Software</a><a href="/free-online-surveys" class="text-size-small is-footer-link">Free Survey Maker</a><a href="/free-online-polls" class="text-size-small is-footer-link">Free Poll Maker</a><a href="/questionnaire-maker/design" class="text-size-small is-footer-link">Questionnaire Design</a><a href="/questionnaire-maker/templates" class="text-size-small is-footer-link">Questionnaire Templates</a><a href="/solutions/online-forms" class="text-size-small is-footer-link">Online Forms</a><a href="/survey-tools/online-questionnaire" class="text-size-small is-footer-link">Online Questionnaires</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">ARTICLES</h5></div><div class="footer-links-block_body"><a href="/articles/10-advantages-of-online-surveys" class="text-size-small is-footer-link">Advantages of Online Surveys</a><a href="/articles/primary-research-methods" class="text-size-small is-footer-link">Primary Research Methods</a><a href="/articles/calculate-sample-size" class="text-size-small is-footer-link">Calculating Sample Size</a><a href="/articles/survey-vs-questionnaire" class="text-size-small is-footer-link">Survey vs Questionnaire</a><a href="/articles/6-steps-to-conducting-an-online-survey" class="text-size-small is-footer-link">Conducting An Online Survey</a><a href="/articles/10-tips-for-designing-an-effective-online-survey" class="text-size-small is-footer-link">Tips For Designing Surveys</a><a href="/articles/using-the-employee-attitude-survey" class="text-size-small 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