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Market Research Surveys - SmartSurvey
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class="text-weight-semibold">White Label</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Customise and white label your survey communications.</div></div></a><a href="/features/api-webhooks" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">API & Webhooks</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Access our API and webhooks directly or use tools like Zapier and Integrately.</div></div></a><a href="/features" class="dropdown-link is-grey w-inline-block"><div><div class="text-weight-semibold">All Features</div><div class="spacer-xxtiny"></div><div class="text-size-regular text-colour-blue text-weight-normal">Our survey software is very user friendly yet packed full of advanced</div></div></a></div></div></div></div></div></nav></div><div data-hover="false" data-delay="100" data-w-id="a7e58694-b3b0-630d-39bc-f3315431d7f7" 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class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Function</div></div><a href="/solutions/customer-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer Experience</div></a><a href="/solutions/employee-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee Experience</div></a><a href="/solutions/patient-experience" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Patient Experience</div></a><a href="/solutions/market-research" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Market Research</div></a><a href="/solutions/citizen-engagement" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Citizen Engagement</div></a></div></div><div class="vertical-divider"></div><div class="dd-col"><div id="w-node-a7e58694-b3b0-630d-39bc-f3315431d825-293b7a60" class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">By Industry</div></div><a href="/public-sector-and-government-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Government</div></a><a href="/financial-services-surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text 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href="/case-studies" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Case Studies</div></a></div></div><div class="vertical-divider"></div><div class="dd-col is-4-row"><div class="dd-link-container"><div class="title-wrapper"><div class="text-style-allcaps text-size-xsmall text-weight-semibold text-colour-dark-blue">Survey Templates</div></div><a href="/templates/surveys/customer" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Customer</div></a><a href="/templates/surveys/education" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Education</div></a><a href="/templates/surveys/employee" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Employee</div></a><a href="/templates/surveys/events" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Events</div></a><a href="/templates/surveys/hospitality" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">Hospitality</div></a><a href="/templates/surveys" class="dropdown-link w-inline-block"><div class="fa-icon-container_tiny"><div class="fa-text text-colour-green"></div></div><div class="nav_text-size-small">All Categories</div></a></div></div></div></div></nav></div><div class="nav-button-wrapper hide-tablet"><div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-small wide-button w-button">Start for free</a></div></div><div class="top-bar-content"><a href="/company/careers" class="wide-link">We're hiring</a><a href="/contact" class="wide-link">Contact us</a><a href="https://app.smartsurvey.co.uk/c/signup?ut_source=adminbar" class="wide-link">Sign up</a><a href="https://app.smartsurvey.co.uk/" class="wide-link">Login</a></div></nav><div class="menu-button w-nav-button"><div class="menu-line _1"></div><div class="menu-line _2"></div><div class="menu-line _3"></div></div></div></div><div class="nav-bg-container"><div class="nav-bg"></div></div><div class="bg-overlay"></div></div><div class="nav-page-overlay"></div><div class="nav-page-overlay-2"></div><div class="nav-page-overlay-3"></div><div class="nav-page-overlay-4"></div></div><div class="section-home-hero padding-huge"><div class="container-medium horizontal-flex"><div class="col_40"><div class="max-width-small"><h1>Market Research Surveys</h1><div class="spacer-small"></div><div class="text-size-xmedium text-colour-blue">Use smart online surveys to get the insights you need to grow your business.<br></div></div><div class="spacer-large"></div><div class="cta-holder"><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button w-button">Start for free</a></div></div><div class="col_60"><img src="/wf-assets/644e9fb9c3356e4e616ad083_header-solutions-market-research.svg" alt="" class="image_home-hero"></div></div></div></div><div class="padding-huge background-colour-light-orange"><div class="container-medium"><div class="max-width-xlarge align-center text-align-center"><h2>Market research survey templates</h2><div class="spacer-large"></div><div class="text-colour-blue text-size-medium">Discover our wide variety of market research survey templates designed to help you gain valuable insights for your business. Whether you're seeking product feedback or gauging customer satisfaction, our customisable templates have you covered.<br></div><div class="spacer-large"></div></div><div class="w-dyn-list"><div fs-countitems-element="list" role="list" class="grid-col-list is-5-col w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/templates/surveys/market-research/brand-loyalty-survey-template" class="template-item w-inline-block"><div class="template-image"><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/644bc60888f7368091eab958_handholdinghand.png" loading="lazy" alt="Brand Loyalty Survey" class="image-cover"></div><div class="spacer-tiny"></div><div class="text-weight-medium text-size-small template-title">Brand Loyalty Survey</div><div class="spacer-tiny"></div><div class="text-colour-blue text-size-xsmall">Band loyalty insight survey </div></a></div><div role="listitem" class="w-dyn-item"><a href="/templates/surveys/market-research/purchase-intent-survey-template" class="template-item w-inline-block"><div class="template-image"><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/644bc607fd83bcb8294a5383_cashregister.png" loading="lazy" alt="" class="image-cover"></div><div class="spacer-tiny"></div><div class="text-weight-medium text-size-small template-title">Purchase Intent Survey</div><div class="spacer-tiny"></div><div class="text-colour-blue text-size-xsmall">Gather customer purchase intent and feedback for improvement</div></a></div><div role="listitem" class="w-dyn-item"><a href="/templates/surveys/market-research/brand-perception-survey-template" class="template-item w-inline-block"><div class="template-image"><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/644bc606fd83bc67104a52d1_imagepolaroid.png" loading="lazy" alt="" class="image-cover"></div><div class="spacer-tiny"></div><div class="text-weight-medium text-size-small template-title">Brand Perception Survey</div><div class="spacer-tiny"></div><div class="text-colour-blue text-size-xsmall">Brand Perception Survey to gather insights</div></a></div><div role="listitem" class="w-dyn-item"><a href="/templates/surveys/market-research/product-usage-survey-template" class="template-item w-inline-block"><div class="template-image"><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/644bc60565ce9748e2e1950a_chartline.png" loading="lazy" alt="" class="image-cover"></div><div class="spacer-tiny"></div><div class="text-weight-medium text-size-small template-title">Product Usage Survey</div><div class="spacer-tiny"></div><div class="text-colour-blue text-size-xsmall">Gather information on product usage, satisfaction, performance, and features</div></a></div><div role="listitem" class="w-dyn-item"><a href="/templates/surveys/market-research/product-awareness-survey-template" class="template-item w-inline-block"><div class="template-image"><img src="https://cdn.prod.website-files.com/64022de562115a8189fe542a/644bc60388f736a337eab945_pumpsoap.png" loading="lazy" alt="" class="image-cover"></div><div class="spacer-tiny"></div><div class="text-weight-medium text-size-small template-title">Product Awareness Survey</div><div class="spacer-tiny"></div><div class="text-colour-blue text-size-xsmall">Gauge product awareness, perception, likelihood, and interest among customers</div></a></div></div></div><div class="spacer-large"></div></div><div class="text-align-center"><a href="/templates/surveys/market-research" class="button is-pink w-button">View all market research survey templates</a></div></div><div class="padding-huge"><div class="container-medium"><div class="w-layout-grid feature-grid margin-0"><div id="w-node-_04bdc69b-997b-36e1-429e-489d29121a1e-db8652d1" class="feature-page_grid-content"><h2>Utilising Online Surveys for Effective Market Research.</h2><p class="spacer-medium"></p><p class="text-colour-blue text-size-medium">Keeping up with fast-paced, ever-changing market trends is key for any successful business. Listening to your customers and reacting to emerging consumer demands will help you stay ahead of your competitors.<br><br>Using surveys in your market research allows you to collect insights throughout the product or market lifecycle. Explore prospective and existing customers’ needs and motivations, positive and negative feelings about your products or branding, and the effectiveness and reach of your promotional efforts.<br><br>Online surveys offer you a fast and easy way to conduct targeted market research that will provide you with the information you need to deliver the best product or service to the right audience.<br></p></div><div id="w-node-_04bdc69b-997b-36e1-429e-489d29121a55-db8652d1" class="feature-page_grid-image"><img loading="lazy" alt="" src="/wf-assets/63ed95614ccacb2a62f996b6_3.svg"></div></div></div></div><div class="padding-large background-colour-grey"><div class="container-medium"><div class="w-embed"><blockquote class="quote-block"> <img src="https://global-uploads.webflow.com/63ece81ba4a783f18434aad2/63ee6518a40ffd66d57ed702_%E2%80%9C.svg" loading="lazy" alt="Quotation icon" class="icon-opacity_70"><div class="spacer-tiny"></div> <p class="text-size-medium text-colour-blue text-style-italic">Making your business succeed in the face of increasing competition is not an easy thing, and that is why market research exists – to enable you find weaknesses you should improve on.</p> <cite class="text-size-medium text-weight-semibold"><a class="green-link" target="_blank" href="https://bmmagazine.co.uk/in-business/advice/why-is-marketing-research-important-for-your-business/">Business Matters</a></cite></blockquote></div></div></div><div class="padding-huge"><div class="container-medium"><div class="text-align-center"><h2>What can you measure using market research surveys?</h2><div class="spacer-large"></div><div class="max-width-large align-center"><div class="text-colour-blue text-size-medium">Put our user-friendly, advanced online software to work to gather the information you need to help improve profitability.<br></div></div><div class="spacer-huge"></div></div><div class="grid_3-col"><div id="w-node-_11aaa23a-df07-c990-745b-4d6e77af3fcb-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Market</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Whether looking to launch a new business, move into a new market, or grow your presence in an existing market, whatever your goals you’ll need a degree of certainty about the market you’re focusing on.</p><div class="feature-link-wrapper"><a href="/market-research-surveys/market" class="feature-link display-inlineflex w-inline-block"><div>Market surveys<br></div><div class="horizontal-spacer-small"> </div><div class="fa-text"></div></a></div></div></div><div id="w-node-_11aaa23a-df07-c990-745b-4d6e77af3fd5-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Audience</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Consumer research can help you find the right audience for your products or services, identify key influences on buying behaviour, or understand the motivations, attitudes and interests of your target market.</p><div class="feature-link-wrapper"><a href="/market-research-surveys/audience" class="feature-link display-inlineflex w-inline-block"><div>Consumer & audience surveys<br></div><div class="horizontal-spacer-small"> </div><div class="fa-text"></div></a></div></div></div><div id="w-node-_11aaa23a-df07-c990-745b-4d6e77af3fdf-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Product</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">By helping to validate the direction you are taking or alert you to any improvements you need to make, a product survey can ensure you are better able to meet your current and future customers’ expectations.</p><div class="feature-link-wrapper"><a href="/market-research-surveys/product" class="feature-link display-inlineflex w-inline-block"><div>Product surveys<br></div><div class="horizontal-spacer-small"> </div><div class="fa-text"></div></a></div></div></div><div id="w-node-_11aaa23a-df07-c990-745b-4d6e77af3fe9-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Brand</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Given the influence branding can have on consumer decisions, and their ability to differentiate between and recall competing products and services, it’s vital to know how your own brand is perceived.</p><div class="feature-link-wrapper"><a href="/market-research-surveys/brand" class="feature-link display-inlineflex w-inline-block"><div>Brand surveys<br></div><div class="horizontal-spacer-small"> </div><div class="fa-text"></div></a></div></div></div><div id="w-node-_11aaa23a-df07-c990-745b-4d6e77af3ff3-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Promotion</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">Getting the messaging right in your advertising, ensuring in-store promotions attract customers, or improving recall are challenges that research can help inform.</p><div class="feature-link-wrapper"><a href="/market-research-surveys/promotion" class="feature-link display-inlineflex w-inline-block"><div>Promotion & advertising surveys<br></div><div class="horizontal-spacer-small"> </div><div class="fa-text"></div></a></div></div></div><div id="w-node-c83e0594-b733-640f-9f66-15b027c7ccf6-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><h4>Anything else</h4></div><div class="feature-item_body"><p class="text-size-regular text-colour-blue">If you have a market research survey requirement that isn’t covered here, why not speak to our friendly team? We are confident our survey software can work for you.</p><div class="feature-link-wrapper"><a href="/contact" class="feature-link display-inlineflex w-inline-block"><div>Contact us<br></div><div class="horizontal-spacer-small"> </div><div class="fa-text"></div></a></div></div></div></div></div></div><div class="background-colour-navy-dotted"><div class="padding-huge text-align-center text-colour-white"><div class="container-small position-relative"><h2>Power-up your market research today</h2><div class="spacer-large"></div><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button is-green w-button">Start for free</a></div></div></div><div class="padding-huge"><div class="container-medium"><div class="w-layout-grid feature-grid margin-0"><div id="w-node-_432fbcde-7b2b-07a7-4bf1-699f50a5a7d5-db8652d1" class="feature-page_grid-content"><h2>6 steps for carrying out market research</h2><p class="spacer-tiny"></p><p class="text-colour-blue text-size-medium">The performance, functionality, and features necessary to design employee surveys that effectively engage and benefit your organisation.</p><p class="spacer-large"></p><div class="grid_1-col"><div id="w-node-_432fbcde-7b2b-07a7-4bf1-699f50a5a7dd-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/ask-questions-your-way" class="w-inline-block"><h3 class="page_features_sub-heading">Identify the objectives</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Pinpoint what you want to find out. The more focused the research is on finding out what you want to know, the more useful it will be.</p></div></div><div id="w-node-_432fbcde-7b2b-07a7-4bf1-699f50a5a7e8-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/create-engaging-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Create the survey</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Select the questions you want to ask and build the survey. Customising and editing your survey is easy and don’t forget to test it on a sample group before sending.<br></p></div></div><div id="w-node-_432fbcde-7b2b-07a7-4bf1-699f50a5a7f4-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/personal-productivity" class="w-inline-block"><h3 class="page_features_sub-heading">Collect the data</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Send bulk email and SMS survey invitations, send reminders and easily manage contact lists. Track open rates, views, failures and opt-outs.<br></p></div></div><div id="w-node-_432fbcde-7b2b-07a7-4bf1-699f50a5a800-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/smart-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Analyse the results</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Turn results into custom graphs and charts. Also, easily export the exact survey data you need to CSV (Excel) for further analysis.<br></p></div></div><div id="w-node-_2ede2f01-012e-9003-840c-78b484fe9940-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/smart-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Report your findings</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Download reports or give others access by sending them a password-protected link so that they can view the results for themselves.<br></p></div></div><div id="w-node-_8681b8ed-4a4f-7fe2-0e85-fab065eab59c-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/smart-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Take action</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Act on the results – the true value of the survey will be when you implement changes that drive your business forward.<br></p></div></div></div></div><div id="w-node-_432fbcde-7b2b-07a7-4bf1-699f50a5a80c-db8652d1" class="feature-page_grid-image"><img loading="lazy" alt="" src="/wf-assets/644e9f7b4c16351de7a33e3c_market-research-surveys-1.svg"></div></div><div class="spacer-gigantic"></div><div class="w-layout-grid feature-grid margin-0"><div id="w-node-_7fc90c9e-7374-2f7d-02ea-64ecd2a98493-db8652d1" class="feature-page_grid-image"><img loading="lazy" alt="" src="/wf-assets/644e9f7ae4f0184231825580_market-research-surveys-2.svg"></div><div id="w-node-_7fc90c9e-7374-2f7d-02ea-64ecd2a98495-db8652d1" class="feature-page_grid-content"><h2>Market research survey design tips<br></h2><p class="spacer-medium"></p><div class="text-rich-text w-richtext"><ul role="list"><li>Have a clear objective of what you want to achieve.</li><li>Do not ask questions about non-essential information.</li><li>Focus on two or three topics that will have the greatest impact on business goals.</li><li>Identify areas that require richer feedback and ask more detailed questions.</li><li>Critically review your questionnaire to make sure you receive actionable results.</li></ul><p>Data collected through market research should aid business decisions. Questionnaire design is an art and something that requires practice. When designing online surveys, remember to keep in mind the objectives and who the target audience is. It is good practice to put the questions in a meaningful order and keep the survey to a reasonable length, don’t ask questions unless the data will be directly used to implement changes.</p></div></div></div></div></div><div class="padding-huge text-align-center background-colour-light-orange"><div class="container-medium"><h2>Short on time? Not sure where to start?</h2><div class="spacer-medium"></div><div class="max-width-medium align-center"><p>Use one of our templates to create a survey in just a couple of clicks.</p></div><div class="spacer-large"></div><a href="/templates/surveys/market-research" class="button is-green w-button">View our market research survey templates</a></div></div><div class="padding-huge"><div class="container-medium"><div class="w-layout-grid feature-grid margin-0"><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d7e9-db8652d1" class="feature-page_grid-content"><h2>Market research survey examples<br></h2><p class="spacer-large"></p><div class="grid_1-col"><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d7f1-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/ask-questions-your-way" class="w-inline-block"><h3 class="page_features_sub-heading">Target market and consumer analysis surveys</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">How well do you know your target market? Use surveys to get a better understanding of the people who buy your products or use your services.<br></p></div></div><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d7fc-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/create-engaging-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Product feedback surveys</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Find out what your customers like and dislike, what they’d like more of and what you can improve on. Get valuable feedback straight from the horse’s mouth.<br></p></div></div><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d808-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/personal-productivity" class="w-inline-block"><h3 class="page_features_sub-heading">Concept testing</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Do your homework before launching a new product or service. Find out what people think and if the price is right to achieve budgeted sales and meet your business goals.<br></p></div></div><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d814-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/smart-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Marketing surveys</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">How effective is your advertising? Consumers are bombarded with ads every waking minute, use online surveys to test your adverts and prioritise your ad spend.<br></p></div></div><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d820-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text"></div></div><a href="/features/smart-surveys" class="w-inline-block"><h3 class="page_features_sub-heading">Market place analysis</h3></a></div><div class="feature-item_body"><p class="text-colour-blue text-size-medium">Reach out to your target market for insight about what they want. By using online surveys you can equip yourself with the knowledge you need to succeed.<br></p></div></div></div><div class="spacer-large"></div><p class="text-size-medium text-colour-blue">Designing a market research survey is simple. Our online expert guides can help you get started and walk you through every step of the process. You can create a new survey from scratch or, if you need a bit of inspirational help, select one of our ready-made templates and customise it to suit your needs. We are always available to offer support if you need a helping hand.<br><br>Collecting and analysing real-time data lets you identify what really matters to your customers so that you can take instant action. You can export your data to Excel, Word, CSV and PDF, do text analysis on open-ended questions and use advanced filtering and cross tabulation to get a clear understanding of the different segments in your market. Finally, when you have collected all your data, you can use helpful visuals, charts and graphs to communicate your findings to the people that matter.</p></div><div id="w-node-a86aafba-5a35-961b-ce13-fcc209e5d838-db8652d1" class="feature-page_grid-image"><img loading="lazy" alt="" src="/wf-assets/644e9f7a6aae421f01bf6e1f_market-research-surveys-3.svg"></div></div><div class="spacer-gigantic"></div><div class="w-layout-grid feature-grid margin-0"><div id="w-node-_9c09b7d3-4519-b37f-e9e1-612e424261ff-db8652d1" class="feature-page_grid-image"><img loading="lazy" alt="" src="/wf-assets/644e9f7a9dcb88a8218ef41b_market-research-surveys-4b.svg"></div><div id="w-node-_9c09b7d3-4519-b37f-e9e1-612e42426201-db8652d1" class="feature-page_grid-content"><h2>Why are market research surveys important?</h2><p class="spacer-medium"></p><div class="text-rich-text w-richtext"><ul role="list"><li>To understand the needs of existing customers</li><li>For recognising prospective new customers</li><li>To identify and enter new markets</li><li>For measuring brand awareness</li><li>To drive improvements to products and pricing</li></ul></div><p class="spacer-medium"></p><p class="text-colour-blue text-size-medium">The number one reason for businesses to conduct market research is to keep up to date with what customers want. With SmartSurvey’s advanced software, you can reach your target audience anytime, anywhere. By sending survey invitations via email and SMS, sharing them on social media and embedding them directly into your website, you can gather relevant data and identify opportunities as they happen.</p></div></div></div></div><div class="padding-huge text-align-center background-colour-light-orange"><div class="container-medium"><h2>Power-up your market research today</h2><div class="spacer-medium"></div><div class="max-width-medium align-center"><p class="text-colour-blue">Use one of our survey templates to create surveys related to market research with ease.</p></div><div class="spacer-large"></div><a href="/templates/surveys/market-research" class="button is-green w-button">View our market research survey templates</a></div></div><div class="padding-huge background-colour-navy text-colour-white"><div class="container-medium"><div class="text-align-center"><h2>Reporting the results of your market research survey</h2><div class="spacer-medium"></div><p class="text-size-medium">Being able to effectively report on and communicate the results of your research after the completion of your survey is essential, in order to consider the insights during product or market development, or to ensure your promotional efforts are working for you. Here are some of the benefits of using an online survey tool for your market research surveys:<br></p></div><div class="spacer-huge"></div><div><div class="grid_3-col"><div id="w-node-_8509b49f-8054-4503-47e0-25158a6776a3-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-white"></div></div><h4>Data in real-time</h4></div><div class="feature-item_body"><p class="text-size-regular">Having the ability to view your survey responses as and when they are captured makes it quicker and easier to make the decisions and adaptations you need.<br></p></div></div><div id="w-node-_8509b49f-8054-4503-47e0-25158a6776ae-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-white"></div></div><h4>Simple to analyse</h4></div><div class="feature-item_body"><p class="text-size-regular">The option to export data into multiple formats means you can quickly incorporate your results into graphs and charts that make viewing your survey findings easier and seeing what’s working and what needs improving a breeze.<br></p></div></div><div id="w-node-_8509b49f-8054-4503-47e0-25158a6776b9-db8652d1" class="feature-item"><div class="feature-item_head"><div class="fa-icon-container_small"><div class="fa-text text-colour-white"></div></div><h4>Ease of sharing</h4></div><div class="feature-item_body"><p class="text-size-regular">From downloading and printing responses at a click of a button, to transferring results via a password-protected link, we make it simple to share your survey findings quickly.<br></p></div></div></div></div></div></div></div><div class="section-cta padding-huge"><div class="container-medium"><div class="align-center text-align-center"><h2>Get started and create your first survey</h2><div class="spacer-medium"></div><div class="text-size-xmedium text-colour-blue">If you would like more information then please get in touch.</div></div><div class="spacer-xlarge"></div><div class="cta-holder is-centred"><a href="https://app.smartsurvey.co.uk/c/signup?plan=7&trial=1&cta=start-for-free" class="button w-button">Start for free</a><div class="horizontal-spacer-xmedium"></div><a href="/contact" class="button is-secondary w-button">Get in touch</a></div></div></div><div class="section-footer background-colour-grey padding-huge"><div class="container-medium"><div class="top_footer-block"><div class="footer_col-1"><a href="/" class="footer-logo w-inline-block"><img src="/wf-assets/66b62d0e3a32f0193c7fb61e_logo-smartsurvey-primary-rgb.svg" loading="lazy" width="180" height="33" alt="SmartSurvey logo."></a><div><div class="text-size-small text-colour-blue">SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.</div></div><div class="social-link-holder"><a href="https://www.facebook.com/SmartSurveyUK/" target="_blank" class="social-icon 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is-footer-blog-link">Top 8 Alternatives to Typeform: Better, Cheaper and More Flexible</a></div></div></div></div></div><div id="w-node-b67003e1-ab92-41c8-54a1-bfdcb019ffe5-b019ffc1" class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Survey uses</h5></div><div class="footer-links-block_body"><a href="/customer-surveys" class="text-size-small is-footer-link text-weight-semibold">Customer Surveys</a><a href="/customer-surveys/experience" class="text-size-small is-footer-link">CX Surveys</a><a href="/customer-surveys/effort" class="text-size-small is-footer-link">Customer Effort Score</a><a href="/customer-surveys/voice-of-customer" class="text-size-small is-footer-link">Voice of the Customer</a><a href="/customer-satisfaction-survey" class="text-size-small is-footer-link">Customer Satisfaction Survey</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/employee-surveys" 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id="w-node-_605af93d-d59b-78bf-f199-dce5a25d16b2-b019ffc1" href="/market-research-surveys/audience" class="text-size-small is-footer-link">Consumer Audience Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><a href="/education-surveys" class="text-size-small is-footer-link text-weight-semibold">Education Surveys</a><a href="/education-surveys/school" class="text-size-small is-footer-link">School Surveys</a><a id="w-node-_0b2440d5-2422-3693-001b-95aab3126f45-b019ffc1" href="/education-surveys/academic-research" class="text-size-small is-footer-link">Academic Research</a><a id="w-node-_7656a93e-dc17-bdcc-65ab-5c252df74f45-b019ffc1" href="/education-surveys/dissertation" class="text-size-small is-footer-link">Dissertation Surveys</a></div></div><div class="footer_col"><div class="footer-links-block_body"><div id="w-node-_943c8d72-f731-70bb-665d-a658afeaf041-b019ffc1" class="text-size-small is-footer-link text-weight-semibold">Other Sectors</div><a href="/healthcare-surveys" class="text-size-small is-footer-link">Healthcare Surveys</a><a id="w-node-_943c8d72-f731-70bb-665d-a658afeaf045-b019ffc1" href="/non-profit-surveys" class="text-size-small is-footer-link">Non-profit & Charity</a><a href="/public-sector-and-government-surveys" class="text-size-small is-footer-link">Government</a><a href="/hospitality-surveys" class="text-size-small is-footer-link">Hospitality & Travel</a><a href="/hospitality-surveys/event" class="text-size-small is-footer-link">Event Surveys</a><a href="/employee-surveys" class="text-size-small is-footer-link">Employee Surveys</a></div></div></div><div class="footer-links-multi"><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Solutions</h5></div><div class="footer-links-block_body"><a href="/solutions/customer-experience" class="text-size-small is-footer-link">Customer Experience</a><a href="/solutions/employee-engagement" class="text-size-small 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text-colour-black">Survey Templates</h5></div><div class="footer-links-block_body"><a href="/templates/surveys/customer" class="text-size-small is-footer-link">Customer Survey Templates</a><a href="/templates/surveys/employee" class="text-size-small is-footer-link">Employee Survey Templates</a><a href="/templates/surveys/hospitality" class="text-size-small is-footer-link">Hospitality Survey Templates</a><a href="/templates/surveys/events" class="text-size-small is-footer-link">Event Survey Templates</a><a href="/templates/surveys/healthcare" class="text-size-small is-footer-link">Healthcare Survey Templates</a><a href="/templates/surveys/education" class="text-size-small is-footer-link">Education Survey Templates</a><a href="/templates/surveys/not-for-profit" class="text-size-small is-footer-link">Not-for-profit Survey Templates</a><a href="/templates/surveys" class="text-size-small is-footer-link">All Survey Templates</a></div></div><div class="footer_col"><div 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href="/comparison/qualtrics-alternative" class="text-size-small is-footer-link">Qualtrics Alternative</a><a href="/comparison/typeform-alternative" class="text-size-small is-footer-link">Typeform Alternative</a><a href="/comparison/alchemer-alternative" class="text-size-small is-footer-link">Alchemer Alternative</a><a href="/comparison/snap-surveys-alternative" class="text-size-small is-footer-link">Snap Surveys Alternative</a><a href="/comparison/google-forms-alternative" class="text-size-small is-footer-link">Google Forms Alternative</a><a href="/comparison/questionpro-alternative" class="text-size-small is-footer-link">QuestionPro Alternative</a><a href="/comparison/microsoft-forms-alternative" class="text-size-small is-footer-link">Microsoft Forms Alternative</a><a href="/comparison/gov-forms-alternative" class="text-size-small is-footer-link">GOV.UK Forms Alternative</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">Useful Links</h5></div><div class="footer-links-block_body"><a href="/survey-software" class="text-size-small is-footer-link">Survey Software</a><a href="/free-online-surveys" class="text-size-small is-footer-link">Free Survey Maker</a><a href="/free-online-polls" class="text-size-small is-footer-link">Free Poll Maker</a><a href="/questionnaire-maker/design" class="text-size-small is-footer-link">Questionnaire Design</a><a href="/questionnaire-maker/templates" class="text-size-small is-footer-link">Questionnaire Templates</a><a href="/solutions/online-forms" class="text-size-small is-footer-link">Online Forms</a><a href="/survey-tools/online-questionnaire" class="text-size-small is-footer-link">Online Questionnaires</a></div></div><div class="footer_col"><div class="footer-title"><h5 class="text-weight-semibold text-colour-black">ARTICLES</h5></div><div class="footer-links-block_body"><a href="/articles/10-advantages-of-online-surveys" class="text-size-small is-footer-link">Advantages of Online Surveys</a><a href="/articles/primary-research-methods" class="text-size-small is-footer-link">Primary Research Methods</a><a href="/articles/calculate-sample-size" class="text-size-small is-footer-link">Calculating Sample Size</a><a href="/articles/survey-vs-questionnaire" class="text-size-small is-footer-link">Survey vs Questionnaire</a><a href="/articles/6-steps-to-conducting-an-online-survey" class="text-size-small is-footer-link">Conducting An Online Survey</a><a href="/articles/10-tips-for-designing-an-effective-online-survey" class="text-size-small is-footer-link">Tips For Designing Surveys</a><a href="/articles/using-the-employee-attitude-survey" class="text-size-small is-footer-link">Employee Attitude Survey</a><a href="/customer-experience-management" class="text-size-small is-footer-link">Customer Experience Management</a></div></div></div></div></div><div class="lower_footer-block"><div class="text-size-small text-colour-blue">Copyright 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