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Linkstyle__LinkRoot-sc-1cm3ukq-2 kJsXzP MobileNavbarstyle__PrimaryLink-sc-lh7jwa-2 hECWgd" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Prueba gratis</span></a><button aria-label="Cambiar menú móvil" class="MobileNavbarstyle__MenuButton-sc-lh7jwa-8 eRNnFL"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" theme="[object Object]" class="MobileNavbarstyle__MenuIconHamburger-sc-lh7jwa-6 ghVMHi"><path d="M16 12v1.143H0V12zm0-4.571v1.143H0V7.429zm0-4.572V4H0V2.857z"></path></svg></button></div></div></div></div><div class="MobileNavbarstyle__DropdownWrapper-sc-lh7jwa-14 bWBnJy"></div></nav></div></header><main class="sc-59ad5033-0 iXnetF" id="main-content" lang="es-ES"><div class="sc-59ad5033-1 dLvDbV"><section class="Basestyle__BaseRoot-sc-3zktjg-1 gdprLk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 iqteIG Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG eEwYbU" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB">Zendesk Benchmark para el servicio de atención al cliente</h2><h1 class="Headingstyle__HeadingRoot-sc-150xww-0 erblZw">Destaca entre la multitud</h1><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Un servicio de atención al cliente excelente crea clientes satisfechos, y la satisfacción de los clientes mantiene el negocio viento en popa. Una manera de mantenerlos satisfechos es adelantándose a sus expectativas. Afortunadamente, tenemos todo un equipo de especialistas en datos que se dedica a ayudar a los clientes de Zendesk a descubrir los patrones y la información que necesitan para lograrlo.</p><a href="/blog/" data-interaction-type="button-primary" data-location="hero" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bbMVeg" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Obtener el estudio</a></div><div class="StyledCol-sc-inuw62-0 cmRjVg Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27450%27%20height=%27425%27/%3e"/></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-benchmark/01-hero-final-mobile.png 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=1080,q=45,f=auto/images/p-benchmark/01-hero-final-mobile.png 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=1080,q=45,f=auto/images/p-benchmark/01-hero-final-mobile.png"/></noscript></span></span></div></div></div></div></section></div><section class="Basestyle__BaseRoot-sc-3zktjg-1 OukHS"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 ckLVTK Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG bBcjGP" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Toma la delantera</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Nuestro informe Zendesk Benchmark ayuda a las empresas a comparar el rendimiento de su servicio de atención al cliente con el de sus competidores. Es como si fuera una competición amistosa. Es el mejor índice único de datos basado en las interacciones reales de atención al cliente de 99 000 empresas que usan Zendesk, no una encuesta o un informe de expertos.</p></div><div class="StyledCol-sc-inuw62-0 gCycCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27621%27%20height=%27493%27/%3e"/></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=45,f=auto/images/p-benchmark/02-get-ahead-of-the-curve-2x.jpg 1x, https://web-assets.zendesk.com/cdn-cgi/image/width=1920,q=45,f=auto/images/p-benchmark/02-get-ahead-of-the-curve-2x.jpg 2x" src="https://web-assets.zendesk.com/cdn-cgi/image/width=1920,q=45,f=auto/images/p-benchmark/02-get-ahead-of-the-curve-2x.jpg"/></noscript></span></span></div></div></div><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Se basa en datos de:</h4></div><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 kgaCDL Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" class="sc-7fdd735c-2 kDHGWT"><path d="M0 4v2.5a1.5 1.5 0 1 1 0 3V12h2.99V4zm14.5 4A1.5 1.5 0 0 1 16 6.5V4h-2.989v8H16V9.5A1.5 1.5 0 0 1 14.5 8M4 12h8V4H4z"></path></svg><div color="kale" class="Statstyle__StatRoot-sc-17s8ggd-0 ddNGrv"><p class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR stat-figure">6,2B</p><p class="stat-text">Tickets</p></div></div><div class="StyledCol-sc-inuw62-0 kgaCDL Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" class="sc-7fdd735c-3 dcCUni"><path d="M14 6a3 3 0 1 1-6 0 3 3 0 0 1 6 0M7 3.5a2.5 2.5 0 1 1-5.002-.002A2.5 2.5 0 0 1 7 3.5M15.45 15H6.53c-.14 0-.28-.06-.37-.17s-.14-.25-.12-.39C6.3 11.91 8.44 10 10.99 10s4.68 1.91 4.96 4.45c.02.14-.03.28-.12.39s-.24.16-.38.16m-8.12-5H1.67c-.16 0-.31-.08-.41-.21a.52.52 0 0 1-.059-.463l-.001.004a3.52 3.52 0 0 1 3.3-2.33c1.48 0 2.81.94 3.3 2.34.05.15.03.32-.06.46-.09.12-.25.2-.41.2z"></path></svg><div color="kale" class="Statstyle__StatRoot-sc-17s8ggd-0 ddNGrv"><p class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR stat-figure">2,1B</p><p class="stat-text">Clientes</p></div></div><div class="StyledCol-sc-inuw62-0 kgaCDL Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="16" viewBox="0 0 17 16" fill="currentColor" class="sc-7fdd735c-0 jktzpt"><path d="M3.2 6.4C1.44 6.4 0 7.84 0 9.6s1.44 3.2 3.2 3.2zm10.667 6.4c1.76 0 3.2-1.44 3.2-3.2s-1.44-3.2-3.2-3.2zm-3.734 1.6c0 .907-.693 1.6-1.6 1.6s-1.6-.693-1.6-1.6.693-1.6 1.6-1.6 1.6.693 1.6 1.6m-6.933.533H8v-1.067H3.2zm10.667-9.6H12.8c0-2.347-1.92-4.267-4.267-4.267s-4.267 1.92-4.267 4.267H3.199C3.199 2.4 5.599 0 8.532 0s5.333 2.4 5.333 5.333z"></path></svg><div color="kale" class="Statstyle__StatRoot-sc-17s8ggd-0 ddNGrv"><p class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR stat-figure">1,6M</p><p class="stat-text">Agentes</p></div></div><div class="StyledCol-sc-inuw62-0 kgaCDL Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><svg xmlns="http://www.w3.org/2000/svg" width="13" height="16" viewBox="0 0 13 16" fill="currentColor" class="sc-7fdd735c-1 igqnyE"><path d="M6.286 2.857c1.891 0 3.429 1.538 3.429 3.429S8.177 9.715 6.286 9.715 2.857 8.177 2.857 6.286s1.538-3.429 3.429-3.429m6.285 3.429a6.286 6.286 0 1 0-11.135 4L6.285 16l4.841-5.705a6.26 6.26 0 0 0 1.445-4.009M6.286 8.571a2.286 2.286 0 1 0 0-4.572 2.286 2.286 0 0 0 0 4.572"></path></svg><div color="kale" class="Statstyle__StatRoot-sc-17s8ggd-0 ddNGrv"><p class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR stat-figure">159</p><p class="stat-text">Países</p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 cSjCXy"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 hdAZgg Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dARgPK Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG eEwYbU" data-garden-id="grid.col" data-garden-version="8.76.2"><h1 class="Headingstyle__HeadingRoot-sc-150xww-0 erblZw">Averigua en qué punto te encuentras</h1><p class="Textstyle__TextRoot-sc-c9um69-0 jtzLSQ">Es muy sencillo: selecciona tu sector y compara el rendimiento de tu negocio con el de tus competidores.</p></div></div></div><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 bwDtNM Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><form novalidate="" class="sc-510e874c-1 bQiuez"><div class="sc-510e874c-0 dZsrKu"><div class="sc-cc6550bd-0 hzsnEk"><div class="StyledField-sc-12gzfsu-0 iRSmTf FormFieldstyle__FormFieldRoot-sc-1tygcda-5 jNKamx" data-garden-id="forms.field" data-garden-version="8.76.2"><label data-garden-container-id="containers.field.label" data-garden-container-version="3.0.19" id=":R6gme76:--label" for=":R6gme76:--input" class="StyledLabel-sc-2utmsz-0 PAtA-D FormFieldstyle__FormFieldLabel-sc-1tygcda-8 cxwVBS" data-garden-id="forms.input_label" data-garden-version="8.76.2">Sector</label><div class="FormFieldstyle__FormFieldWrapper-sc-1tygcda-7 hHdcVj"><div class="Selectstyle__SelectWrapper-sc-16xuwc1-0 eINFkd"><div data-garden-id="forms.select_wrapper" data-garden-version="8.76.2" aria-invalid="false" class="StyledTextInput-sc-k12n8x-0 StyledTextFauxInput-sc-yqw7j9-0 StyledSelectWrapper-sc-i7b6hw-0 emMFji GFqV ejWlNx"><select data-garden-container-id="containers.field.input" data-garden-container-version="3.0.19" id=":R6gme76:--input" aria-labelledby=":R6gme76:--label" name="industry" label="Sector" class="StyledTextInput-sc-k12n8x-0 StyledSelect-sc-8xdxpt-0 emMFji dPizxK Selectstyle__SelectRoot-sc-16xuwc1-1 fVyvBW" data-garden-id="forms.select" data-garden-version="8.76.2" aria-invalid="false"><option value="" disabled="" selected="">Seleccionar</option><option value="consumer_services">Servicios al consumidor</option><option value="corporate_services">Servicios empresariales</option><option value="education">Educación</option><option value="energy_utilities">Energía y suministros públicos</option><option value="financial_services">Servicios financieros</option><option value="government">Gobierno</option><option value="healthcare">Servicios médicos</option><option value="manufacturing_resources">Fabricación y recursos</option><option value="media_entertainment">Medios de comunicación y entretenimiento</option><option value="retail_wholesale_distribution">Negocios mayoristas y minoristas y Distribución</option><option value="technology">Tecnología</option><option value="telecommunications">Telecomunicaciones</option><option value="transportation">Transporte</option><option value="travel_hospitality">Viajes y hostelería</option></select></div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" theme="[object Object]" class="Selectstyle__SelectIcon-sc-16xuwc1-2 etYetZ"><path d="M.978 3.869 0 4.874l6.979 6.79a1.545 1.545 0 0 0 2.126.085l.091-.085L16 4.86l-.991-.991-6.804 6.804q-.1.1-.206.024l-.036-.031z"></path></svg></div><div class="FormFieldstyle__FormFieldIcons-sc-1tygcda-4 bAhBqb"></div></div></div></div></div></form></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 ieygmj"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 kmkcfB Gridstyle__Row-sc-1uhmtis-1 Basestyle__BaseMainRow-sc-3zktjg-0 bEEqbX hlIKQB" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 ckLVTK Gridstyle__Col-sc-1uhmtis-2 Basestyle__BaseColTextRoot-sc-3zktjg-2 hmvmFG bBcjGP" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Los creadores de tendencias de CX van por delante de sus homólogos gracias a la ventaja de la IA centrada en las personas.</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Encuestamos a más de 10 000 directivos de CX de 22 países para saber qué les inquieta y les preocupa, y cómo podemos ayudarles.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Hemos recopilado los resultados en nuestro séptimo informe anual CX Trends de Zendesk, en el que se identifican cinco tendencias emergentes que trazan un camino claro para que los directivos y organizaciones de CX aprovechen todo el potencial de la IA a la hora de transformar su experiencia del cliente y para lograr resultados impactantes, tanto en 2025 como en los años posteriores.</p><a target="_blank" rel="noopener noreferrer" href="https://cxtrends.zendesk.com/es?utm_source=benchmark&utm_medium=webpromo&utm_campaign=Other_Channel_Organic_other_EMEA_2024_CXT-2025_webpromo_benchmark" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bbMVeg" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Obtener el informe<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></div><div class="StyledCol-sc-inuw62-0 gCycCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27720%27%20height=%27882%27/%3e"/></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://web-assets.zendesk.com/cdn-cgi/image/width=750,q=45,f=auto/images/p-benchmark/cx-trends25-benchmark-promo.png 1x, 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data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 cgLNvv Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Aprende de nuestras investigaciones</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Si no sabes qué buscas, los datos no importan. Por eso, con nuestra biblioteca de recursos de experiencia del cliente, puedes investigar sobre lo que te interesa y descubrir las prácticas recomendadas de 99 000 empresas.</p></div></div></div><div class="Carouselstyle__CarouselArrowsContainer-sc-o4o4ur-5 biCxLE"><button aria-label="Previous" disabled="" class="Carouselstyle__CarouselArrowContainer-sc-o4o4ur-2 bjKwkY"><svg xmlns="http://www.w3.org/2000/svg" width="8" height="16" viewBox="0 0 8 16" fill="currentColor" class="Carouselstyle__CarouselArrowLeft-sc-o4o4ur-1 kcbGIx"><path d="m8.274 14.956-.997.97L.538 8.999a1.533 1.533 0 0 1-.084-2.11l.084-.091L7.291.045l.984.984-6.753 6.753q-.099.098-.024.205l.03.035z"></path></svg></button><button aria-label="Next" class="Carouselstyle__CarouselArrowContainer-sc-o4o4ur-2 bZNNdy"><svg xmlns="http://www.w3.org/2000/svg" width="8" height="16" viewBox="0 0 8 16" fill="currentColor" class="Carouselstyle__CarouselArrowRight-sc-o4o4ur-0 cmHDpI"><path d="m.073 14.956.997.97 6.739-6.927c.59-.59.618-1.491.084-2.11l-.084-.091L1.056.045l-.984.984 6.753 6.753q.099.098.024.205l-.03.035z"></path></svg></button></div></div><div class="slick-slider Carouselstyle__CarouselSlider-sc-o4o4ur-6 PnLxO slick-initialized"><div class="slick-list"><div class="slick-track" style="width:100%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%"><div><div tabindex="-1" style="width:100%;display:inline-block"><a href="/resources/roi-case-omnichannel-support/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD Cardstyle__CardRoot-sc-1g3sojj-1 fLPFiq" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">El caso del ROI para el soporte omnicanal</h4><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Investigación e informes</p><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27329%27%20height=%27398%27/%3e"/></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="intrinsic" 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data-garden-version="8.76.2"><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">La guía de procedimientos para el soporte omnicanal</h4><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Investigación e informes</p><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%27329%27%20height=%27398%27/%3e"/></span><img alt="" 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type="application/json">{"props":{"pageProps":{"meta":{"alternates":{"de":"https://www.zendesk.de/benchmark/","es":"https://www.zendesk.es/benchmark/","fr":"https://www.zendesk.fr/benchmark/","hk":"https://www.zendesk.hk/benchmark/","it":"https://www.zendesk.com/it/benchmark/","kr":"https://www.zendesk.kr/benchmark/","mx":"https://www.zendesk.com.mx/benchmark/","nl":"https://www.zendesk.nl/benchmark/","th":"https://www.zendesk.com/th/benchmark/","tw":"https://www.zendesk.tw/benchmark/","in":"https://www.zendesk.com/in/benchmark/","au":"https://www.zendesk.com/au/benchmark/","sg":"https://www.zendesk.com/sg/benchmark/","se":"https://www.zendesk.com/se/benchmark/","dk":"https://www.zendesk.com/dk/benchmark/","us":"https://www.zendesk.com/benchmark/","jp":"https://www.zendesk.co.jp/benchmark/","br":"https://www.zendesk.com.br/benchmark/","gb":"https://www.zendesk.co.uk/benchmark/"},"related":[],"tags":[],"backupLocale":false},"attributes":{"_yoast_wpseo_sitemap-html-include":"-","_encloseme":"1","_wp_page_template":"templates/page-benchmark.php","_katamari-temp-source_id":"249701","katamari-1":"Zendesk 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Esto significa más trabajo (y más oportunidades) para aprovechar el potencial en cuanto al ROI del servicio de atención al cliente.","zen-2":"Hemos usado los datos de 97 500 clientes de Zendesk para traerte el informe CX Trends 2022. Este informe te proporciona la confianza, la claridad y los análisis adecuados para que tu empresa pueda crecer con el servicio de atención al cliente.","zen-3":"Obtener el informe","zen-4":"Los aportaciones de más de 99 000 participantes de Zendesk Benchmark junto con los datos de las encuestas realizadas a 3700 consumidores y 4800 directivos empresariales han dado forma a nuestro informe CX Trends 2023. Descubrimos que la CX inmersiva es el futuro de la experiencia del cliente.","zen-5":"El 70 % de los clientes gastan más en las empresas que ofrecen experiencias fluidas, personalizadas y perfectamente integradas. Esto quiere decir que las empresas que cumplan con esta nueva expectativa tendrán más ventajas frente a la competencia. 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