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电商商业模式：类型与案例分析 (2024) - Shopify 中国
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class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-model&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-model&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div 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class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="business-model" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-model&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/business-model"/><meta itemProp="dateModified" content="2024-10-04T07:03:01.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">电商商业模式：类型与案例分析 (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">创业者如何建立可持续的电商业务并保证竞争优势？可从商业模式开始。本文介绍了最具创新性的商业模式类型，以及使用这些模式的公司的实例和见解。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年10月4日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782" alt="商业模型图形，带有插图网格、建筑渲染和人类符号。" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">什么是电商商业模式？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">常见的电商商业模式类型</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">14种电商商业模式示例</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">如何选择电商商业模式</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">找到成功的电商商业模式</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">电商商业模式——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-model&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p><a href="/zh/blog/how-to-start-a-business" target="_blank">创业</a>时，你需要做出很多选择。除了选择销售的产品或营销策略外，最大的决定之一就是选择哪种商业模式。</p> <p>接下来，本文将对14种主要商业模式的选择进行高层次的细分，方便你一开始就能做出最佳决策。</p> <p>了解每种方法对于为你的小型企业做出正确选择至关重要。每种商业模式都有其优缺点，根据你的产品、市场和成本结构，找到更适合你的商业模式。</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1"><strong>什么是电商商业模式？</strong></h2> <p>电商商业模式是公司盈利运营和为客户提供价值的核心框架。有效电商商业模式的特点是解释客户的<a href="/blog/value-proposition" target="_blank">价值主张</a>和<a href="/zh/blog/pricing-strategies" target="_blank">定价策略</a>。该模式确定了公司提供的产品和服务、目标市场以及未来的开支。</p> <h3><strong>商业模式的重要性</strong></h3> <p>商业模式对于新企业和成熟企业都至关重要。它可以帮助企业了解客户，激励员工，吸引投资，并通过确定增长机会提供可持续的竞争优势。</p> <p>将你的商业模式视为公司的一项活资产。定期对其进行更新，适应即将到来的趋势和障碍。如果你计划<a href="/capital" target="_blank">筹集资金</a>或与他人合作，积极的商业模式创新向利益相关者展示你能够适应并满足不断变化的<a href="/zh/blog/market-demand" target="_blank">市场需求</a>。</p> <h2 id="2"><strong>常见的电商商业模式类型</strong></h2> <p>电商主要有四种商业模式类型：</p> <ol> <li>企业对消费者（B2C）</li> <li>企业对企业（B2B）</li> <li>消费者对消费者（C2C）</li> <li>消费者对企业（C2B）</li> </ol> <h3><strong>1. 企业对消费者（B2C）</strong></h3> <p>企业对消费者（<a href="/blog/what-is-business-to-consumer-b2c-definition-and-guide" target="_blank">B2C</a>）商业模式是指企业与个人消费者之间的商业活动，例如从某品牌网站上购买一件衬衫。B2C商业包括<a href="/zh/blog/what-is-ecommerce" target="_blank">电商</a>和实体店。</p> <h3><strong>2. 企业对企业（B2B）</strong></h3> <p>企业对企业（<a href="/blog/what-is-b2b" target="_blank">B2B</a>）是指两个企业之间的任何商业活动。批发交易通常属于这一类别。你可以将企业对企业的产品视为电商业务或实体店业务。例如，一家咖啡品牌可以在其网站上向消费者销售咖啡豆（B2C），也可以向咖啡店批量销售（B2B）。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">使用Shopify进行批发和直销</p> <p>只有Shopify的内置功能可以帮助你在一个商店或平台进行B2B和DTC销售。通过定制的产品和定价发布、数量规则、支付条款等为每位买家量身定制购物体验，无需第三方应用或编码。</p> <a href="/zh/plus/solutions/b2b-ecommerce?itcat=coreblog&itterm=shopify-b2b-cta" target="_blank">探索Shopify上的 B2B</a> </div> <h3><strong>3. 消费者对消费者（C2C）</strong></h3> <p>消费者对消费者（C2C），或称为点对点商业模式，是指消费者将产品或服务出售给其他消费者。在Facebook Marketplace上出售二手笔记本电脑就属于这一模式。个人卖家通常会在<a href="/zh/blog/online-selling-sites" target="_blank">在线市场</a>上开始销售，然后<a href="/zh/blog/start-online-store" target="_blank">开设在线商店</a>以<a href="/zh/blog/how-to-build-a-brand" target="_blank">建立品牌</a>并获取更多利润。</p> <h3><strong>4. 消费者对企业（C2B）</strong></h3> <p>随着<a href="/blog/creator-economy" target="_blank">创客经济</a>的兴起，消费者对企业（C2B）公司的数量激增。这种商业模式指的是消费者将自己的产品或服务出售给企业或组织。如果你想成为一名网红或摄影师，<a href="/zh/blog/how-to-sell-photos-online" target="_blank">在线销售照片</a>，这就是你将使用的商业模式。</p> <h2 id="3">14种电商商业模式示例</h2> <ol> <li><a href="#7">代发货</a></li> <li><a href="#8">零售</a></li> <li><a href="#9">制造或生产</a></li> <li><a href="#10">批发</a></li> <li><a href="#11">按需打印</a></li> <li><a href="#12">数字产品</a></li> <li><a href="#13">直接面向消费者</a></li> <li><a href="#14">订阅</a></li> <li><a href="#15">收费服务</a></li> <li><a href="#16">免费增值</a></li> <li><a href="#17">联盟营销</a></li> <li><a href="#18">剃须刀片模式（及反向）</a></li> <li><a href="#19">特许经营</a></li> <li><a href="#20">经纪</a></li> </ol> <h3 id="7"><strong>1. 代发货</strong></h3> <p><a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>吸引了那些希望尽可能降低创业成本且不太在意利润的人。对于不想持有和管理库存的人来说，这也是一种很好的商业模式。<a href="/zh/dropshipping" target="_blank">代发货</a>涉及B2C商业（当消费者从你的商店购买产品时）以及 B2B 商业（你为代发货商提供产品和<a href="/blog/fulfillment-services" target="_blank">履行服务</a>所支付的费用）。</p> <h4><strong>代发货的优点</strong></h4> <ul> <li> <strong>启动成本低。</strong>因为你未持有库存，所以没有库存成本，而库存成本通常是新<a href="/zh/blog/ecommerce-business-blueprint" target="_blank">电商业务</a>的最大开支。</li> <li> <strong>风险低。</strong>由于你实际上并未提前购买库存，因此不必承担持有卖不出去的商品的风险。</li> <li> <strong>简化销售。</strong> <a href="/zh/blog/dropshipping-suppliers" target="_blank">代发货供应商</a>将为你承担<a href="/blog/dropshipping-fulfillment" target="_blank">挑选、打包和运输产品</a>的任务。这种方式既方便又高效，因此你可以在任何地方管理你的业务。</li> </ul> <h4><strong>代发货的缺点</strong></h4> <ul> <li> <strong>竞争激烈。</strong>由于代发货的准入门槛非常低，很多人都在做代发货。竞争非常激烈，你很难在众多竞争者中脱颖而出。</li> <li> <strong>利润率低。</strong>低<a href="/zh/blog/pricing-strategies" target="_blank">利润率</a>使得与<a href="/zh/blog/google-ads-types" target="_blank">付费广告</a>空间竞争变得困难，这意味着你必须更多依赖于内容、服务等的建设。你还必须大量销售才能获得可观的利润。</li> <li> <strong>库存同步（缺货）。</strong>由于你依赖于他人的库存，可能会出现你向批发商下单时产品已售罄的情况。这些延误可能会对你的业务产生负面影响。</li> </ul> <h4><strong>代发货成功案例</strong></h4> <p><a href="https://subtleasiantreats.com/" target="_blank" rel="nofollow noopener noreferrer">Subtle Asian Treats</a>是Shopify上一家顶级的代发货企业，主要销售毛绒玩具和AirPods及iPhone的手机壳。它由马来西亚年轻企业家陈子兴（<a href="https://www.oberlo.com/podcast/finding-success-with-a-niche-product" target="_blank" rel="nofollow noopener noreferrer">Tze Hing Chan</a>）创立，抓住了亚洲的珍珠奶茶潮流。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Subtle_Asian_Treats.jpg?v=1728026332" alt="Subtle Asian Treats首页，带有菜单选项和顾客手持产品的图片。" style="float: none;"></div> <p>该品牌以合理的价格为人们提供独特的产品选择，吸引了当地成千上万的珍珠奶茶爱好者。它还在社交媒体上建立知名度，分享<a href="/blog/user-generated-content" target="_blank">用户生成内容（UGC）</a>，并通过产品多样化吸引任何预算的客户。</p> <p><strong>资源：</strong></p> <ul> <li><a href="/zh/blog/how-to-start-dropshipping" target="_blank">如何开始代发货：9步指南（2024）</a></li> <li><a href="/zh/blog/best-dropshipping-products" target="_blank">150种可盈利的代发货产品（2024）</a></li> <li><a href="/zh/blog/amazon-dropshipping" target="_blank">什么是亚马逊代发货？如何在亚马逊上代发货（2024）</a></li> </ul> <h3 id="8"><strong>2. 零售</strong></h3> <p>实体零售是指以B2C商业模式直接向消费者销售产品。这可以是在传统的实体店中，也可以通过临时的零售活动，如<a href="/blog/pop-up-shop" target="_blank">快闪店</a>、市场和活动。</p> <p>某些零售也可作为B2B商业模式。批发交易以及向企业销售任何产品都属于这种模式。例如，如果你销售办公家具，那么你的零售店可能既是B2C也是B2B。</p> <h4><strong>零售的优点</strong></h4> <ul> <li> <strong>与客户建立紧密联系。</strong>你有机会与客户面对面交流，为建立和培养客户关系提供了独特的机会。</li> <li> <strong>促进销售。</strong>仅在线销售的商家必须通过数字方式接触客户。实体零售让你能够接触到店内购物者，同时还能将在线销售推向你的网站。此外，与在线上看图片相比，人们在店内会更深入地接触你的产品。</li> <li> <strong>无运输麻烦。</strong>当你面对面销售时，你不必担心履行订单及其相关事务——成本、管理时间和潜在的高额退货。</li> </ul> <h4><strong>零售的缺点</strong></h4> <ul> <li> <strong>运营费用高。</strong>开设实体零售店需要大量前期成本，更不用说持续的运营费用。</li> <li> <strong>灵活性差。</strong>在线商店只需点击几下就能进行调整，而对实体零售空间进行大修则需要花费更多精力。</li> <li> <strong>需要管理更多事务。</strong>经营在线业务已经够忙的了，还要管理实体店面，压力可想而知。当你拥有一家零售商店时，你需要比只在线经营时处理更多的事情。</li> </ul> <h4><strong>零售成功案例</strong></h4> <p><a href="https://www.blendily.com/" target="_blank" rel="nofollow noopener noreferrer">Blendily</a>是一个以自然为基础的护肤品牌，拥有在线商店。创始人兼首席植物炼金师艾薇庄（Ivy Chuang） 于2012年在女儿出生不久后创立了该品牌。两年后，她在一个花园小屋的快闪店中售出了第一批产品。2018年，Blendily第一家实体店正式开业。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Blendily_86f29f36-9188-40c9-b654-f5d638016037.jpg?v=1728026332" alt="Blendily网站，展示了店面插图和其第一家实体店的信息。" style="float: none;" loading="lazy"></div> <p>如今，该品牌已扩展到网上和两家实体店，一家在西雅图，一家在波特兰。顾客可以在线购买产品，也可以到店里亲自试用。顾客还可以参加各种活动和研讨会，了解更多产品信息和艾薇热爱的植物生活方式。</p> <h4><strong>英文资源：</strong></h4> <ul> <li><a href="/retail/how-to-open-a-retail-store" target="_blank">如何开设零售店：你的入门指南</a></li> <li><a href="/retail/retail-location" target="_blank">开设商店时考虑的7个零售位置</a></li> <li><a href="/retail/shop-in-shop" target="_blank">店中店：如何通过快闪店捕捉现有客流</a></li> </ul> <h3 id="9"><strong>3. 制造或生产</strong></h3> <p><a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">制造</a>产品适合那些有独特想法或对现有想法进行变通的B2C或B2B商业模式的人。它也适合那些已经<a href="/zh/blog/product-research" target="_blank">验证了产品市场</a>的人。你可以从两个角度来看待生产：</p> <ol> <li> <strong>私有品牌。</strong> <a href="/zh/blog/private-label" target="_blank">私有品牌产品</a>是由制造商生产，以企业的名义销售。企业控制一切，包括产品成分、包装方式和标签外观。自有品牌生产最适合希望创造独特产品的品牌。</li> <li> <strong>白标。</strong> <a href="/zh/blog/print-on-demand-companies" target="_blank">白标产品</a>是由一个制造商生产，然后以自己的品牌名称销售给不同的零售商。它们是通用产品，可以将其销售给更广泛的客户群体。</li> </ol> <p>制造还包括手工制造者——销售手工产品的企业家。这是你真正将生产掌握在自己手中的时候。它允许对质量和品牌进行精确控制，但代价是限制、时间和可扩展性。</p> <p>这种方式适合那些动手能力强的人——有自己独特想法、能够亲自生产商品并拥有相应资源的人。不过，最重要的一点是，并非所有产品都可以手工制作。你的产品选择仅限于你的技能和可用资源。</p> <h4><strong>制造或自制产品的优点</strong></h4> <ul> <li> <strong>单位成本最低。</strong>生产通常能获得最低的单位成本，为你带来最大的产品利润。</li> <li> <strong>更多控制权。</strong>你可以建立自己的品牌，<a href="/zh/blog/pricing-strategies" target="_blank">设定自己的价格</a>，不受任何限制地控制最终产品的质量。</li> <li> <strong>灵活性。</strong>生产自己的产品可以为你的业务提供最大的灵活性。你可以随时调整质量、功能，甚至整个产品。</li> </ul> <h4><strong>制造或自制产品的缺点</strong></h4> <ul> <li> <strong>最低订购量。</strong>初始订单的启动成本可能相当高。根据产品和制造商的成本，你的库存投资可能高达数千或数万美元。</li> <li> <strong>外包的风险。</strong>对外部的信任会使您面临许多无法控制的风险。没有什么比被海外制造商欺骗更能让你的业务停滞不前了。</li> <li> <strong>前期投资。</strong>这两种途径都需要时间和金钱才能启动。<a href="https://academy.shopify.com" target="_blank">生产可能是一个漫长的过程</a>，包括原型设计、打样、改进和生产。自己生产产品的主要成本包括原材料采购、库存存储和劳动力。</li> <li> <strong>耗时。</strong>根据你的产品选择，自制产品可能是一个耗时的过程，使你没有更多的时间专注于实际业务的发展。</li> </ul> <h4><strong>制造者成功案例</strong></h4> <p><a href="https://www.poldersoldworldmarket.com/" target="_blank" rel="nofollow noopener noreferrer">Old World Kitchen</a>最初是一家在当地逐户销售产品的家庭企业。它经历了一段成长期，Etsy是将业务上线的最佳选择。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Old_World_Kitchen_45ce0352-a35c-49b3-8fe3-9d1b45f30c22.jpg?v=1728026332" alt="Old World Kitchen首页，展示了手工厨房用具的图片。" style="float: none;" loading="lazy"></div> <p>这个专门生产手工厨房用具的品牌希望进一步扩张，但要做到这一点，它需要对定价、品牌和质量控制进行全面控制，而这些是Etsy无法提供的。</p> <p>在从Etsy迁移到Shopify后，它的在线转化率大幅提高。它还能够与相关品牌合作，提高价格，同时坚持销售手工制作的商品。</p> <h4><strong>资源：</strong></h4> <ul> <li><a href="/zh/blog/how-to-make-candles" target="_blank">如何制作蜡烛</a></li> <li><a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">如何为你的产品创意找到合适的制造商或供应商</a></li> <li><a href="/zh/blog/things-to-make-and-sell" target="_blank">DIY业务：24种适销的手工好物</a></li> </ul> <h3 id="10"><strong>4. 批发</strong></h3> <p>如果你想快速开展业务，或者想销售各种产品和品牌，<a href="/zh/blog/wholesale-suppliers" target="_blank">批发</a>购买产品是一个不错的选择。批发提供了广泛的机会，因为有许多产品可供批发。购买商品是一种B2B交易，然后你可以以B2C商业模式将商品卖给消费者。</p> <h4><strong>批发的优点</strong></h4> <ul> <li> <strong>销售成熟的产品。</strong> 批发通常风险较低。你面对的是已经在市场上得到验证的品牌，因此你不会冒着浪费时间和金钱去<a href="/zh/blog/product-development-process" target="_blank">开发</a>无人问津的产品的风险。</li> <li> <strong>品牌熟悉度。</strong> 销售已建立的品牌可以为自己的品牌创造光环效应，从而帮助企业定位。</li> </ul> <h4><strong>批发的缺点</strong></h4> <ul> <li> <strong>产品差异化。</strong> 销售已经成熟的产品对你有利也有弊。因为产品可从多个零售商处购买，你需要格外努力，使自己与众不同，说服潜在客户从你这里购买。</li> <li> <strong>价格控制。</strong>销售其他品牌在某种程度上意味着你必须遵守他们的规则。有些品牌会实行价格控制，防止你对他们的产品打折。</li> <li> <strong>库存管理。</strong>批发采购时，你很可能需要购买每种产品的最低订单量。最低订购量取决于产品和制造商。但是，你必须储存和持有库存，并<a href="/zh/blog/beast-inventory-management" target="_blank">管理库存</a>以备再次订购。</li> <li> <strong>与供应合作伙伴打交道。</strong>如果你经营的产品种类繁多，与多个供应合作伙伴打交道就会变得难以管理。不同供应商的要求可能会有所不同。</li> </ul> <p>批发商业模式可能被认为是生产和代发货之间的安全中间地带。虽然每种情况都不尽相同，但以零售价转售的批发商品通常能获得50%的利润。</p> <h4><strong>批发成功案例</strong></h4> <p>佩尔内尔·塞萨尔（Pernell Cezar Jr.）和罗德·约翰逊（Rod Johnson）创立<a href="https://blkandbold.com/" target="_blank" rel="nofollow noopener noreferrer">BLK & Bold</a>的目的是通过销售咖啡帮助当地社区。该公司承诺将所有利润的5%用于支持青少年项目、改善劳动力发展和消除青少年无家可归现象。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image11_885ba1b9-54d7-4b9a-baaf-5f86d2385236.jpg?v=1728026332" alt="BLK & Bold批发页面，展示不同批发客户的信息。" style="float: none;" loading="lazy"></div> <p>BLK&Bold利用批发和直接面向消费者的渠道推动销售。其大多数批发合作伙伴包括咖啡店、餐厅、办公室和共享工作空间，以及精品酒店、Airbnb和传统民宿等酒店服务提供商。</p> <p><strong>资源：</strong></p> <ul> <li><a href="/zh/blog/wholesale-suppliers" target="_blank">如何为你的业务找到合适的批发供应商</a></li> <li> <a href="/blog/blk-bold-social-impact" target="_blank">饮品品牌如何填满许多人的杯子</a>（英文）</li> <li> <a href="/blog/201398985-bean-to-bar-chocolate-business" target="_blank">从豆到巧克力到商业：Soul Chocolate背后的故事</a>（英文）</li> <li> <a href="/blog/get-products-stocked-in-retail-stores" target="_blank">上架：将你的产品放入零售店的6个步骤</a>（英文）</li> </ul> <h3 id="11"><strong>5. 按需打印</strong></h3> <p><a href="/zh/blog/print-on-demand" target="_blank">按需打印</a>是一种销售以你的设计为特色的订制产品的方式。这种方式常见于B2C企业，但也适用于B2B——客户礼品、会议礼品袋等。对于按需打印，你只需制作设计，当客户订购带有该设计的产品时，第三方打印服务就会制作、包装并发货。</p> <p>这种模式与代发货类似，降低了在线销售的成本。你不必在销售之前支付产品费用，因此前期投资很少。此外，从打印、包装到运输的所有工作都由你的打印合作伙伴负责。</p> <p>按需打印对于创意人士来说是一种很好的商业模式。你可以销售以下产品：</p> <ul> <li>运动包</li> <li>瑜伽裤</li> <li>口罩</li> <li>手表带</li> <li>画布印刷品和海报</li> <li>靠垫</li> <li>毛毯</li> </ul> <p>按需产品的利润率通常较低，具体取决于你的定价策略和<a href="/zh/blog/customer-acquisition-cost" target="_blank">获客成本</a>。但对于那些电商新手或想为现有业务测试不同收入来源的人来说，这是一个低风险的商业模式。</p> <h4><strong>按需打印的优点</strong></h4> <ul> <li> <strong>快速制作产品。</strong>设计完成后，你可以在几分钟内制作出产品并在在线商店销售。</li> <li> <strong>自动化发货。</strong>发货和履行由供应商负责。完成销售后，你只需负责提供优质的客户服务。</li> <li> <strong>前期成本低。</strong>由于你未持有任何库存，因此可以轻松添加和删除产品，测试新的<a href="/zh/blog/low-investment-business-ideas" target="_blank">商业创意</a>，并为利基市场创造产品。</li> </ul> <h4><strong>按需打印的缺点</strong></h4> <ul> <li> <strong>对运输的控制较少。</strong>运输成本可能变得复杂，因为不同产品的运费往往不同。如果你希望创造出与众不同的<a href="/blog/ecommerce-packaging" target="_blank">开箱体验</a>，你的选择可能也会受到限制。</li> <li> <strong>定制有限。</strong>你可以定制的内容取决于供应商和产品。在决定定制哪些产品时，你需要确定基本成本、打印技术和可用尺寸。</li> </ul> <h4><strong>按需打印成功案例</strong></h4> <p><a href="https://fanjoy.co/" target="_blank" rel="nofollow noopener noreferrer">Fanjoy</a>是一个在线市场，销售由各种艺术家和创作者精心策划的按需打印产品。首席执行官克里斯·瓦卡里诺（Chris Vaccarino）于2014年创立了该公司，因为他在与兄弟的乐队一起巡回销售商品的过程中发现了商机。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image13_19585aa2-2e3c-43df-8ff7-58731ab8d0ec.jpg?v=1728026331" alt="Fanjoy首页，展示Kian Lawley和Kelsey Impicciche的图片。" style="float: none;" loading="lazy"></div> <p>如今，它已成为一个蓬勃发展的市场，将创作者与他们成功创业所需的工具连接起来，并吸引准备购买其设计的客户。它已发货300多万个包裹。</p> <p><strong>资源：</strong></p> <ul> <li><a href="/zh/blog/fanjoy-merch" target="_blank">销售额一年内增长30倍：Fanjoy如何成为顶级社交明星背后的周边产品强国</a></li> <li><a href="/zh/blog/print-on-demand" target="_blank">什么是按需打印？如何开展按需打印业务？（2024）</a></li> <li><a href="/zh/blog/print-on-demand-companies" target="_blank">11家最佳按需打印公司和网站（2024）</a></li> </ul> <h3 id="12"><strong>6. 数字产品</strong></h3> <p><a href="/zh/blog/digital-products" target="_blank">数字产品</a>是一种非实物资产或媒体类型，可在网上重复销售和分发，无需补充库存。这些产品通常以可下载、可流式传输或可转移的数字文件形式存在，例如MP3、PDF、视频、插件和模板。</p> <p>创建数字产品的前期成本可能很高，但销售数字产品的可变成本相对较低。一旦创建了资产，向客户交付的成本就会低得令人难以置信。</p> <h4><strong>数字产品的优点</strong></h4> <ul> <li> <strong>管理成本较低。</strong>你不需要持有任何库存或承担运输费用。</li> <li> <strong>可扩展性。</strong>订单可以立即交付，让你可以放手不干。随着业务的增长，你可以轻松地将任务转化为自动化，从而腾出时间。</li> <li> <strong>产品种类丰富。</strong>你可以采取多种途径：免费模式，即免费提供具有可升级功能的产品；按月付费订阅，以获取独家内容；或授权使用你的数字产品。你可以只围绕数字产品开展业务，也可以将数字产品纳入现有业务。</li> </ul> <h4><strong>数字产品的缺点</strong></h4> <ul> <li> <strong>竞争激烈。</strong>人们可能会找到你的数字产品的免费替代品。你必须考虑目标细分市场，提供优质产品，并了解<a href="/zh/blog/how-to-build-a-brand" target="_blank">如何建立品牌</a>以获得成功。对你的竞争对手进行<a href="/zh/blog/swot-analysis" target="_blank">SWOT分析</a>有助于找到优势。</li> <li> <strong>盗版和盗窃。</strong>你有可能被人盗取并将你的产品当作自己的产品重复使用。</li> <li> <strong>销售限制。</strong>例如，你只能通过Facebook和Instagram销售实物产品，具体请参考其商业政策。</li> </ul> <h4><strong>数字产品成功案例</strong></h4> <p>在线商店<a href="https://www.pixiefaire.com/" target="_blank" rel="nofollow noopener noreferrer">Pixie Faire</a>有大量产品出售，但不要指望它们会以包裹的形式送达。相反，这家Shopify商家已经全面进军数字产品，销售可下载的娃娃服装图案。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image14_96996284-34e2-4140-935a-bcf4bbcac640.jpg?v=1728026332" alt="Pixie Faire首页，展示菜单选项和玩偶与马的图片。" style="float: none;" loading="lazy"></div> <p>辛纳蒙·迈尔斯（Cinnamon Miles）于2009年与他人共同创立了<a href="https://www.libertyjaneclothing.com/" target="_blank" rel="nofollow noopener noreferrer">Liberty Jane Clothing</a>，销售可下载的图案。该公司很快发展成为一个蓬勃发展的在线市场，拥有来自多个贡献者的设计，并在2013年更名为Pixie Faire。从那时起，它已售出数百万次数字下载。</p> <h4><strong>资源：</strong></h4> <ul> <li><a href="/zh/blog/digital-products" target="_blank">什么是数字产品？如何在线销售10种热卖的数字产品（2024）</a></li> <li> <a href="/blog/17587420-how-one-couple-is-making-600-000-per-year-selling-digital-products" target="_blank">一对夫妇如何通过销售数字产品每年赚取60万美元</a>（英文）</li> </ul> <h3 id="13"><strong>7. 直接面向消费者</strong></h3> <p>直接面向消费者（D2C或DTC）商业模式是指不通过批发商或亚马逊等第三方零售商，直接向消费者销售产品。它本质上是B2C业务的一个别称。</p> <p>想想一些最流行的品牌：Warby Parker、Barkbox、Bonobos、Casper。它们的共同点是什么？都是DTC 商业模式。就连苹果和特斯拉这样的品牌也在利用<a href="https://www.predictspring.com/zh/retail-insights/how-retail-brands-should-reimagine-dtc-in-a-mobile-only-world" target="_blank" rel="nofollow noopener noreferrer">移动商务作为DTC销售的主要渠道</a>。</p> <p>这些品牌省去了从数百个竞争品牌中进行研究和选择的麻烦，使顾客的整个购物体验更加轻松。</p> <h4><strong>直接面向消费者的优点</strong></h4> <ul> <li> <strong>拥有客户关系。</strong>直接销售帮助你拥有更多的客户关系并提高客户的终身价值。</li> <li> <strong>收集客户数据。</strong>直接销售让你收集第一方数据，用于个性化客户沟通和体验。</li> <li> <strong>更高的利润。</strong>你不必与任何第三方分销商分享利润。</li> <li> <strong>更快的反馈。</strong>由于你可以直接与客户沟通，因此可以很容易收集反馈意见，从而改进产品和客户体验。</li> </ul> <h4><strong>直接面向消费者的缺点</strong></h4> <ul> <li> <strong>直接分销的成本。</strong>无法分担运输或仓储成本。DTC企业需要提前投资更多资金，才能顺利开展业务。</li> <li> <strong>没有内置受众。</strong>与零售商合作的一个优势是客户更容易找到你的产品。如果你是新品牌，你需要进行市场营销。你也无法从分销商的经验或销售团队中受益。</li> </ul> <p>虽然建立可靠的分销渠道可能需要时间和金钱，但直接销售是建立忠实客户群和提高长期盈利能力的明智商业模式。</p> <h4><strong>DTC成功案例</strong></h4> <p>手工皮鞋和“意大利制造”密不可分。由于行业内充斥着分销商、代理商、转售商和零售商，穿这种鞋的消费者历来接受其高昂的价格标签。</p> <p>直到2013年，米兰鞋业初创公司<a href="https://www.velasca.com/" target="_blank" rel="nofollow noopener noreferrer">Velasca</a>才涉足这一领域，其目标是通过将消费者与制鞋商直接联系起来来颠覆这一行业。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Velasca_DTC.jpg?v=1728026332" alt="Velasca首页，展示菜单选项和一个人在湿滑的森林小径上行走的图片。" style="float: none;" loading="lazy"></div> <p>Velasca源于联合创始人恩里科·卡萨蒂（Enrico Casati）和雅各布-塞巴斯蒂奥（Jacopo Sebastio）在出租车后座的一次闲聊。如今，它已成长为一个蓬勃发展的DTC品牌，在30多个国家销售了数十万双鞋。</p> <p><strong>英文资源：</strong></p> <ul> <li><a href="/enterprise/direct-to-consumer-ecommerce" target="_blank">什么是直接面向消费者（DTC）电商？</a></li> <li>在<a href="/blog/haus" target="_blank">Haus饮酒：融资如何帮助这个酒类品牌在疫情期间增长500%</a> </li> <li><a href="/blog/velasca-dtc" target="_blank">这个直接面向消费者的品牌如何颠覆手工鞋行业</a></li> </ul> <h3 id="14"><strong>8. 订阅</strong></h3> <p>订阅商业模式向客户收取定期费用（通常是每月或每年），以获取某种产品或服务。订阅模式有助于企业利用持续的客户关系。如果客户继续看到你提供的价值，他们将继续支付费用。</p> <p>无论你是<a href="https://apps.shopify.com/search?q=subscriptions&locale=zh-CN" target="_blank">电商企业</a>还是在线教育者，你都可以在许多行业开展订阅业务，包括：</p> <ul> <li>流媒体服务</li> <li>月度订阅盒</li> <li>会员社区</li> <li>食品服务</li> </ul> <p>经常性收入模式可以带来更高的收入和更牢固的客户关系。通过订阅会员，客户使用你的产品或服务的时间越长，对他们的价值就越大</p> <h4><strong>订阅的优点</strong></h4> <ul> <li> <strong>可预测的收入。</strong>每月的经常性收入可帮助你预测销售、计划库存，并了解应投入多少资金以实现业务增长。</li> <li> <strong>手头现金更多。</strong>每月提前收到付款意味着你的初创企业有更多的现金流（也更省心）。</li> <li> <strong>忠诚的客户。</strong>定期购买使你更深入地了解客户行为，从而不断改善产品并让客户流连忘返。</li> <li> <strong>更容易进行交叉销售和追加销售。</strong>客户使用你的产品越多，你与他们建立的信任就越多。这样就更容易向他们销售其他产品，因为他们已经知道你提供的价值。</li> </ul> <h4><strong>订阅的缺点</strong></h4> <ul> <li> <strong>高流失风险。</strong>订阅商业模式的一个缺点是客户流失率。你必须不断保持客户的兴趣和参与度，他们才会继续向你付费。</li> <li> <strong>产品多样性。</strong>如果产品不经常变化，就会变得乏味。Netflix每月增减电影。Trunk Club承诺为你不断变化的风格投资。您需要保持产品的新鲜感来维持订阅业务。</li> <li> <strong>小问题，大麻烦。</strong>大多数订阅服务每月向客户提供相同的内容。如果你的系统中出现一个小问题，而你又没有计划好，可能很快就会变成一个大麻烦。</li> </ul> <h4><strong>订阅成功案例</strong></h4> <p>订阅业务有多种形式。B2C电商零售商可以在其产品中加入订阅模式，类似于广受欢迎的在线拿铁品牌<a href="https://clevrblends.com/" target="_blank" rel="nofollow noopener noreferrer">Clevr Blends</a>。该公司成立于加利福尼亚，自2016年推出以来，已经发展成为一家蓬勃发展的企业。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Clevr.jpg?v=1728026332" alt="Clevr网站，展示菜单选项和订阅优惠的广告，配有一个人手持明亮饮品的图片。" style="float: none;" loading="lazy"></div> <p>该品牌提供订阅选项，每次订购都可享受折扣、提前获得新产品和免费勺子。</p> <p><strong>英文资源：</strong></p> <ul> <li><a href="/blog/how-to-start-a-subscription-business" target="_blank">如何启动订阅业务：2024年指南</a></li> </ul> <h3 id="15"><strong>9. 收费服务</strong></h3> <p>收费服务是一种基于服务的商业模式，因此商家出售的是服务而不是产品。这种类型的业务在所有模式中都很常见，包括 B2C（如理发店）、B2B（企业清洁公司）、C2C（邻居的孩子帮你铲雪）或 C2B（同一个孩子为办公楼铲雪）。</p> <p><a href="https://www.bls.gov/iag/tgs/iag07.htm" target="_blank" rel="nofollow noopener noreferrer">根据美国劳工统计局</a>的数据，服务行业实际上是美国增长最快的行业。虽然这通常指的是小时工，但对于有抱负的企业主来说也有很多机会。</p> <h4><strong>收费服务的优点</strong></h4> <ul> <li> <strong>按时间收费。</strong>虽然基于产品的企业不一定会为你的时间付费，但收费服务的情况通常恰恰相反。你可以按小时收费，确保你的工作时间都能得到报酬。</li> <li> <strong>启动成本低。</strong>根据你想要开展的业务，提供服务的启动成本和管理费用较低。即使你的梦想是开一家宠物美容店，你也可以通过提供遛狗服务来小规模开始，然后攒钱投资，全面启动你的梦想。</li> </ul> <h4><strong>按服务收费的缺点</strong></h4> <ul> <li> <strong>可扩展性有限。</strong>由于基于服务的业务需要花费时间，因此很难独立扩大规模。增加收入的主要方式是提高收费标准或将部分工作外包给低薪服务提供商。然而，这两者都有各自的挑战——客户可能不愿意支付更多费用，而且寻找和管理分包商需要花费大量时间。</li> <li> <strong>证明你的时间和收费标准合理。</strong>许多按小时收费的服务型企业需要证明完成一项工作的时间。即使你不按小时收费，服务型企业通常也会面临客户的更多反驳或谈判。</li> </ul> <h4><strong>收费服务成功案例</strong></h4> <p>许多电商企业需要对照片进行编辑，以使其产品在网页上大放异彩。然而，并非每个人都具备进行背景移除和颜色更改等编辑所需的技能、时间或软件。<a href="https://pathedits.com/" target="_blank" rel="nofollow noopener noreferrer">Path</a>是一家虚拟照片编辑工作室，以B2B模式为其他企业提供这些服务。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Path_6d4164eb-47aa-4a05-9201-07c9dfb99108.jpg?v=1728026332" alt="Path网站，解释网站的工作原理，并展示帽子、相机、背包和篮球鞋的图片。" style="float: none;" loading="lazy"></div> <p>Path拥有300多名编辑和平面设计师，负责基本但必要的照片编辑。它不按小时收费，而是根据编辑的复杂程度收取每张照片的固定编辑费用。它还提供更快的周转时间，但需额外收费。</p> <h4><strong>资源：</strong></h4> <ul> <li><a href="/zh/blog/home-business" target="_blank">盘点40个在家创业的金点子</a></li> <li> <a href="/blog/unique-business-ideas" target="_blank">2024年你可以尝试的16个独特商业创意</a>（英文）</li> </ul> <h3 id="16"><strong>10. 免费增值</strong></h3> <p>免费增值商业模式是指商家同时提供其产品或服务的免费和付费版本。这通常用于B2C或B2B企业。软件公司和软件即服务（SaaS）企业通常采用这种方法。</p> <p>免费增值商业模式使商家能够轻松与新客户建立关系，因为注册和试用无需任何费用或承诺。免费增值企业赚钱的方式是让这些人使用并爱上他们的平台，以至于他们希望获得额外的功能——这些功能必须付费。</p> <h4><strong>免费增值的优点</strong></h4> <ul> <li> <strong>更容易获得客户。</strong>因为试用产品或服务没有风险，所以转化新客户相对容易。他们不需要支付任何费用，因此更容易说服他们注册。</li> <li> <strong>更多交叉销售和追加销售机会。</strong>即使是免费用户也提供了大量有价值的数据，你可以利用这些数据来个性化促销和推荐。</li> </ul> <h4><strong>免费增值的缺点</strong></h4> <ul> <li> <strong>转化困难。</strong>你的免费用户可能已经对他们的体验感到满意。如果他们可以免费获得类似的体验，可能更难让他们为额外费用提供合理的理由。</li> <li> <strong>流失风险更高。</strong>订阅服务容易面临高流失率，如果在付费服务之外还提供免费服务，流失率就会更高。</li> </ul> <h4><strong>免费增值成功案例</strong></h4> <p>Spotify是最知名的免费增值企业之一。这款音乐流媒体服务采用基于订阅的商业模式。用户可以订阅其免费（或免费增值）计划，但会受到广告和有限功能的影响。然而，付费计划可以消除广告，并提供额外的功能，例如离线收听、无限跳过和播放列表。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/spotify-premium-options.jpg?v=1728026332" alt="Shopify网页，展示个人、双人、家庭和学生计划的高级选项。" style="float: none;" loading="lazy"></div> <h3 id="17"><strong>11. 联盟营销</strong></h3> <p><a href="/zh/blog/affiliate-marketing" target="_blank">联盟</a>商业模式是指你通过引导客户向联盟合作伙伴购买产品或服务来赚取佣金或推荐费。联盟营销通常被视为C2C商业模式，因为联盟通常是将产品或服务推荐给其他消费者的普通人。不过，C2B也同样适用。</p> <p>在商业模式中使用联盟的方式有很多。你的品牌还可以利用<a href="/zh/blog/best-affiliate-programs" target="_blank">联盟网络</a>的力量，招募一批品牌代言人代表你进行推广。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">使用Shopify Collabs从你喜爱的品牌中获取佣金</p> <p>Shopify Collabs让你轻松找到与你风格相匹配的品牌，建立联盟关系，从你的销售中获取佣金。</p> <a href="/collabs/find-brands?itcat=coreblog&itterm=shopify-collabs-cta" target="_blank">了解Shopify Collabs</a> </div> <h4><strong>联盟营销的优点</strong></h4> <ul> <li> <a href="/zh/blog/passive-income-ideas" target="_blank"><strong>被动收入</strong></a><strong>的潜力。</strong>无论你是联盟还是品牌，这都为你提供了被动推广和收入的绝佳机会。作为一个品牌，你有一个代表你进行推广的网络。作为联盟，你可以建立一个网站，使用<a href="/blog/how-to-make-affiliate-links" target="_blank">联盟链接</a>，静观其变。</li> </ul> <p><strong>更多阅读：</strong><a href="/blog/passive-income" target="_blank">什么是被动收入：收入类型和示例</a>（英文）</p> <ul> <li> <strong>合作机会。</strong>作为联盟，你可以与各种品牌合作。这为你带来了新的机会，并让你接触到你可能从未接触过的事物。</li> </ul> <h4><strong>联盟营销的缺点</strong></h4> <ul> <li> <strong>利润微薄。</strong>联盟通常从其推荐的客户中获得一定比例的收入。许多<a href="/zh/blog/best-affiliate-programs" target="_blank">联盟计划</a>只提供很小的比例，因此你需要大量推荐才能实现转化，获得可观的收益。</li> <li> <strong>需要建立网络。</strong>最成功的联盟通常已经拥有自己的受众或网络。如果你尚未建立，则需要投资于此。</li> </ul> <h4><strong>联盟成功案例</strong></h4> <p><a href="https://qalo.com/" target="_blank" rel="nofollow noopener noreferrer">QALO</a>在其Shopify网站上销售硅胶订婚戒指和结婚戒指。在创立初期，为了传播产品信息，QALO启动了一个联盟计划，主要关注在线社区。<a href="/blog/how-to-partner-with-communities" target="_blank">联合创始人KC Holiday</a>说：“通过拥有组织和在线粉丝的人来创建联盟，会让事情变得简单很多，而不是让具体的人在他们的健身房或其他地方努力推广你的产品。”</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Qalo.jpg?v=1728026332" alt="QALO联盟计划网页，展示联盟福利和优惠的信息。" style="float: none;" loading="lazy"></div> <p>这些联盟关系对于该品牌在2013年推出后不久的发展至关重要，如今该品牌仍然拥有联盟计划。</p> <h4><strong>资源：</strong></h4> <ul> <li><a href="/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store" target="_blank">企业联盟营销入门：如何为业务制定成功的联盟营销计划</a></li> <li><a href="/zh/blog/start-affiliate-marketing-with-no-money" target="_blank">如何开始联盟营销（2024）</a></li> </ul> <h3 id="18"><strong>12. 剃须刀片模式（及反向）</strong></h3> <p>剃须刀片<a href="/blog/business-strategy" target="_blank">商业策略</a>是指商家先售出一件价格实惠的商品，然后需要额外购买产品和未来使用的经常性产品。这些补充购买的产品价格较高，商家的利润率较高，而最初的产品可能以较低的标价出售。</p> <p>剃须刀片公司就采用了这种模式，剃须刀片也因此而得名。起初购买剃须刀片可能很便宜，但更换刀片就不那么便宜了，从而为这些品牌带来更多收入。</p> <p>反过来说，本质上就是换汤不换药：最初购买可能是一大笔投资，但你可以通过补充产品确保经常性收入。虽然这些产品的利润率并不高，但却能让客户持续光顾，并为你提供继续营销的机会。</p> <h4><strong>剃须刀片模式的优点</strong></h4> <ul> <li> <strong>促进重复购买。</strong>由于这种商业模式的性质，顾客几乎需要成为重复购买者。这对提高客户忠诚度和终身价值大有裨益。</li> <li> <strong>收集客户数据。</strong>你与客户的接触点更多，使你能够在客户进行更多购买时收集更多第一方数据。拥有自己客户数据的企业可以利用这些宝贵的见解，而不受第三方限制或约束。</li> </ul> <h4><strong>剃须刀片模式的缺点</strong></h4> <ul> <li> <strong>品牌稀释的潜在风险。</strong>如果你在前期销售廉价产品，然后对所需的经常性购买收取高额费用，客户可能会开始质疑你的产品质量，也会质疑你的品牌可靠性。</li> <li> <strong>容易受到竞争和干扰。</strong>许多采用这种模式经营的企业并不是因为不得不这样定价，而是从战略角度出发，让消费者认为你的定价是合理的。他们的定价策略是操纵感知价值，激发重复购买。因此，这也使这些企业面临着竞争的威胁——竞争对手不难推出更实惠或更优质的产品。</li> </ul> <h4><strong>剃须刀片成功案例</strong></h4> <p>Katchy Bug是一个反向剃须刀成功案例的典范。它销售紫外线捕虫扇，预付费用低廉。要使用该产品，客户还需要在捕虫器中安装粘虫垫来捕捉害虫。这些粘垫是一次性的，需要根据虫子的多少经常更换。这就为商家带来了经常性收入。</p> <p>当该品牌推出其原始捕虫器的升级版时，还可以向这些客户进行营销。</p> <h3 id="19"><strong>13. 特许经营</strong></h3> <p>特许经营是一种利用加盟商分销其产品和服务的商业模式。从本质上讲，特许经营者创建品牌和产品，加盟者可以购买特许经营权，并在同一品牌下开展自己的业务。</p> <p>从产品和服务通常直接销售给消费者的意义上讲，特许经营是一种B2C商业模式，但有些特许经营也采用B2B模式。特许人与加盟商之间的关系也反映了一种B2B商业模式。</p> <h4><strong>特许经营的优点</strong></h4> <ul> <li> <strong>内置的品牌知名度和支持。</strong>与从零开始创建企业、品牌和产品相比，特许经营是一种更平易近人的创业方式。你可以利用品牌知名度和现有资源，帮助你起步。</li> <li> <strong>传播你的业务。</strong>如果你想成为特许经营者，将现有业务转变为特许经营，这将为你提供一个扩大业务覆盖范围的绝佳途径，而无需亲力亲为。这也为你在新市场提供了更深入的本地专业知识。</li> </ul> <h4><strong>特许经营的缺点</strong></h4> <ul> <li> <strong>灵活性有限。</strong>开设特许经营业务时，你的控制权有限。你必须遵守特许经营的要求，包括品牌、定价、产品展示、客户服务等。</li> <li> <strong>启动成本可能很高。</strong>成为特许经营者并不是免费的。大多数特许经营需要一定的前期投资或注册费。在你已经面临的其他启动成本之外，这些费用可能相当高昂。</li> </ul> <h4><strong>特许经营成功案例</strong></h4> <p>运动和户外服装品牌<a href="https://www.decathlon.com/" target="_blank" rel="nofollow noopener noreferrer">Decathlon</a>通过特许经营获得成功。该品牌将其特许经营机会称为“<a href="https://www.decathlon.com/pages/become-a-partner" target="_blank" rel="nofollow noopener noreferrer">合作伙伴关系</a>”。自1976年首次开业以来，这种商业模式使零售商得以不断扩张。如今，它的产品已进入塔吉特（Target）和沃尔玛（Walmart）等最知名的大卖场。</p> <div style="text-align: center;"><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Decathlon.jpg?v=1728026332" alt="Decathlon网页，展示其合作伙伴计划的信息，旁边是一张孩子们在游乐场跳跃的图片。" style="float: none;" loading="lazy"></div> <h3 id="20"><strong>14. 经纪</strong></h3> <p>经纪是一种商业模式，由经纪人将客户与产品或服务提供商联系起来，充当两者之间的联络人。在房地产或保险经纪等B2C和B2B商业模式中，你经常能看到经纪人的身影，但在电商中却不常见。</p> <h4><strong>经纪的优点</strong></h4> <ul> <li> <strong>简化复杂交易。</strong>经纪人通常用于房地产等复杂的交易。这是因为他们通常会提供此类复杂交易通常需要的额外服务。</li> <li> <strong>利用品牌知名度。</strong>有些经纪公司非常成功，本身就具有品牌知名度。获得这样一家公司的代理权，你还可以获得与该品牌相关联的好处。</li> </ul> <h4><strong>经纪的缺点</strong></h4> <ul> <li> <strong>灵活性差。</strong>与特许经营一样，在经纪公司下运营往往需要你遵循公司的政策和程序。这可能会让想按自己的方式行事的有抱负的创业者感到沮丧。</li> <li> <strong>费用和佣金。</strong>由于经纪公司提供服务和其他优势，他们也会从你的利润中抽成。这通常以佣金的形式按交易额的一定比例支付。</li> </ul> <h4><strong>经纪成功案例</strong></h4> <p><a href="https://ogroup.com/" target="_blank" rel="nofollow noopener noreferrer">Oppenheim Group</a>是一家著名的房地产经纪公司，拥有多个办事处和庞大的房地产经纪人团队。该公司成立于1889年，多年来赢得了广泛的认可，现在甚至有了Netflix节目。</p> <h2 id="4"><strong>如何选择电商商业模式</strong></h2> <p>在这种情况下，你需要选择一种适合你的商业模式。又或者，你被某种特定的商业模式所束缚，需要逆向思维，寻找适合这种模式的机会。</p> <p>有些企业坚持使用一种商业模式，而有些企业则综合使用多种商业模式来实现自己的愿景。无论你的路线如何，以下是如何开始的方法：</p> <h3><strong>了解你的受众</strong></h3> <p>了解你的销售对象是<a href="/blog/what-is-market-research" target="_blank">市场调研</a>的重要第一步。这告诉你，有足够多的人愿意购买你的产品，从而验证了<a href="/zh/blog/market-demand" target="_blank">市场需求</a>。</p> <p>除了了解受众的规模，你还需要研究他们的背景和行为，以了解他们购买行为的动机。之后，在制定定价、产品开发、营销和广告策略时，你就可以利用这些信息。</p> <h4><strong>资源：</strong></h4> <ul> <li> <a href="/blog/marketing-research-process" target="_blank">市场研究过程的6个步骤</a>（英文）</li> <li> <a href="/blog/market-analysis" target="_blank">市场分析是什么？每个企业应遵循的3个步骤</a>（英文）</li> <li><a href="/zh/blog/business-plan-template" target="_blank">商业计划书怎么写？2024年小企业必备</a></li> <li><a href="/zh/blog/competitive-analysis" target="_blank">竞争分析是什么？如何开展竞争分析？</a></li> </ul> <h3><strong>明确你要解决的问题</strong></h3> <p>了解受众之后，你就应该很好地掌握他们的愿望和需求。深入了解你要解决的问题。例如，你可能是珠宝销售商，在这种情况下，你可以解决客户的难题，找到他们能负担得起的高品质耳环，或他们能在水中佩戴而不会损坏的手链。</p> <p>当你知道您要解决的问题时，你就可以开始了解你为人们提供的价值。这将有助于你设计一个<a href="/blog/value-proposition" target="_blank">价值主张</a>，帮助你脱颖而出，并忠实于你最初的愿景。</p> <h4><strong>英文资源：</strong></h4> <ul> <li><a href="/blog/how-to-write-a-value-proposition" target="_blank">如何在5个简单步骤中撰写价值主张</a></li> <li><a href="/blog/unique-value-proposition" target="_blank">什么是独特的价值主张？如何创建UVP</a></li> </ul> <h3><strong>制定商业计划</strong></h3> <p><a href="/zh/blog/business-plan-template" target="_blank">撰写商业计划</a>的过程实质上就是为你的企业描绘蓝图。你的商业计划书将说明你将采用哪种商业模式、你的客户是谁、你从哪里获得启动资金、你的后端运营功能以及你计划如何推广和发展。商业计划将帮助你确保盈利，同时考虑到开支、定价和其他挑战。</p> <p>在这个过程中，你可能会意识到多种商业模式都能满足你的愿景。没关系，你不一定非要严格地归入一个类别。你可以在同一业务中采用多种商业模式。例如，你可以在B2C零售店或网站上销售服装，但也可以通过B2B批发业务模式向其他零售店销售大宗订单。采用多种经营模式有时是实现目标的最佳途径。</p> <h4><strong>资源：</strong></h4> <ul> <li><a href="/zh/blog/business-proposal" target="_blank">如何撰写商业计划书：简单模板</a></li> <li><a href="/zh/blog/business-plan-examples" target="_blank">7个精选商业计划书案例，创业必备</a></li> </ul> <h2 id="5"><strong>找到成功的电商商业模式</strong></h2> <p>大多数产品都属于上述核心商业模式之一。根据你的产品或细分市场，你可能无法选择哪种电商商业模式。</p> <p>这在很大程度上取决于您计划销售的产品类型。有些产品自然属于某些类别。不过，你最终选择哪种销售模式，将决定并塑造你未来的整个<a href="/blog/business-plan" target="_blank">商业计划</a>。</p> <p>将上述不同的商业模式作为你可以依赖的启动平台。然后，继续创新为客户提供价值的方式。你很快就会看到一个好的商业模式所带来的影响，避免许多<a href="/blog/business-mistakes" target="_blank">常见商业错误</a>，以正确的方式开启创业之路。</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 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href="/zh/blog/7412852-10-must-know-image-optimization-tips">SEO 图片优化：10大必备图片优化技巧及在线图片处理软件推荐</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="6">电商商业模式——常见问题</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">商业模式的主要类型是什么？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>企业对消费者（B2C）</li> <li>企业对企业（B2B）</li> <li>消费者对企业（C2B）</li> <li>消费者对消费者（C2C）</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">如何建立商业模式？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>你可以通过撰写商业计划书来建立商业模式。商业计划书将帮助你确定哪种商业模式最适合你。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">什么是精益商业模式？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>精益商业模式是一种具有敏捷性和适应性的商业模式，因此企业可以在需要时迅速转向。它的目的是帮助企业以尽可能少的现金或库存运营，而不会出现现金或库存短缺的情况。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">商业模式的目的是什么？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>商业模式的目的是确定商业是如何发生的，资金是如何交换的，谁参与了每笔交易，以及企业是如何赚钱的。</p> </div> </div> </div> </div> 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class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/zh/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/business-model"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-model&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 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(2024)","publishedAt":"2024-10-04T07:03:01Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304","altText":"商业模型图形，带有插图网格、建筑渲染和人类符号。","width":1848,"height":970},"tags":["新手上路"],"contentHtml":"\u003cp\u003e\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e创业\u003c/a\u003e时，你需要做出很多选择。除了选择销售的产品或营销策略外，最大的决定之一就是选择哪种商业模式。\u003c/p\u003e\n\u003cp\u003e接下来，本文将对14种主要商业模式的选择进行高层次的细分，方便你一开始就能做出最佳决策。\u003c/p\u003e\n\u003cp\u003e了解每种方法对于为你的小型企业做出正确选择至关重要。每种商业模式都有其优缺点，根据你的产品、市场和成本结构，找到更适合你的商业模式。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e什么是电商商业模式？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e常见的电商商业模式类型\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e14种电商商业模式示例\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e如何选择电商商业模式\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e找到成功的电商商业模式\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e电商商业模式——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003e什么是电商商业模式？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e电商商业模式是公司盈利运营和为客户提供价值的核心框架。有效电商商业模式的特点是解释客户的\u003ca href=\"/blog/value-proposition\" target=\"_blank\"\u003e价值主张\u003c/a\u003e和\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e定价策略\u003c/a\u003e。该模式确定了公司提供的产品和服务、目标市场以及未来的开支。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e商业模式的重要性\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e商业模式对于新企业和成熟企业都至关重要。它可以帮助企业了解客户，激励员工，吸引投资，并通过确定增长机会提供可持续的竞争优势。\u003c/p\u003e\n\u003cp\u003e将你的商业模式视为公司的一项活资产。定期对其进行更新，适应即将到来的趋势和障碍。如果你计划\u003ca href=\"/capital\" target=\"_blank\"\u003e筹集资金\u003c/a\u003e或与他人合作，积极的商业模式创新向利益相关者展示你能够适应并满足不断变化的\u003ca href=\"/zh/blog/market-demand\" target=\"_blank\"\u003e市场需求\u003c/a\u003e。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003e常见的电商商业模式类型\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e电商主要有四种商业模式类型：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e企业对消费者（B2C）\u003c/li\u003e\n\u003cli\u003e企业对企业（B2B）\u003c/li\u003e\n\u003cli\u003e消费者对消费者（C2C）\u003c/li\u003e\n\u003cli\u003e消费者对企业（C2B）\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e\u003cstrong\u003e1. 企业对消费者（B2C）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e企业对消费者（\u003ca href=\"/blog/what-is-business-to-consumer-b2c-definition-and-guide\" target=\"_blank\"\u003eB2C\u003c/a\u003e）商业模式是指企业与个人消费者之间的商业活动，例如从某品牌网站上购买一件衬衫。B2C商业包括\u003ca href=\"/zh/blog/what-is-ecommerce\" target=\"_blank\"\u003e电商\u003c/a\u003e和实体店。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. 企业对企业（B2B）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e企业对企业（\u003ca href=\"/blog/what-is-b2b\" target=\"_blank\"\u003eB2B\u003c/a\u003e）是指两个企业之间的任何商业活动。批发交易通常属于这一类别。你可以将企业对企业的产品视为电商业务或实体店业务。例如，一家咖啡品牌可以在其网站上向消费者销售咖啡豆（B2C），也可以向咖啡店批量销售（B2B）。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify进行批发和直销\u003c/p\u003e\n\u003cp\u003e只有Shopify的内置功能可以帮助你在一个商店或平台进行B2B和DTC销售。通过定制的产品和定价发布、数量规则、支付条款等为每位买家量身定制购物体验，无需第三方应用或编码。\u003c/p\u003e\n\u003ca href=\"/zh/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026amp;itterm=shopify-b2b-cta\" target=\"_blank\"\u003e探索Shopify上的 B2B\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e3. 消费者对消费者（C2C）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e消费者对消费者（C2C），或称为点对点商业模式，是指消费者将产品或服务出售给其他消费者。在Facebook Marketplace上出售二手笔记本电脑就属于这一模式。个人卖家通常会在\u003ca href=\"/zh/blog/online-selling-sites\" target=\"_blank\"\u003e在线市场\u003c/a\u003e上开始销售，然后\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e开设在线商店\u003c/a\u003e以\u003ca href=\"/zh/blog/how-to-build-a-brand\" target=\"_blank\"\u003e建立品牌\u003c/a\u003e并获取更多利润。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. 消费者对企业（C2B）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e随着\u003ca href=\"/blog/creator-economy\" target=\"_blank\"\u003e创客经济\u003c/a\u003e的兴起，消费者对企业（C2B）公司的数量激增。这种商业模式指的是消费者将自己的产品或服务出售给企业或组织。如果你想成为一名网红或摄影师，\u003ca href=\"/zh/blog/how-to-sell-photos-online\" target=\"_blank\"\u003e在线销售照片\u003c/a\u003e，这就是你将使用的商业模式。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e14种电商商业模式示例\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e代发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e零售\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e制造或生产\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e批发\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e按需打印\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e数字产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e直接面向消费者\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e订阅\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003e收费服务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003e免费增值\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003e联盟营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003e剃须刀片模式（及反向）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003e特许经营\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003e经纪\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e\u003cstrong\u003e1. 代发货\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e吸引了那些希望尽可能降低创业成本且不太在意利润的人。对于不想持有和管理库存的人来说，这也是一种很好的商业模式。\u003ca href=\"/zh/dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e涉及B2C商业（当消费者从你的商店购买产品时）以及 B2B 商业（你为代发货商提供产品和\u003ca href=\"/blog/fulfillment-services\" target=\"_blank\"\u003e履行服务\u003c/a\u003e所支付的费用）。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e代发货的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e启动成本低。\u003c/strong\u003e因为你未持有库存，所以没有库存成本，而库存成本通常是新\u003ca href=\"/zh/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003e电商业务\u003c/a\u003e的最大开支。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e风险低。\u003c/strong\u003e由于你实际上并未提前购买库存，因此不必承担持有卖不出去的商品的风险。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e简化销售。\u003c/strong\u003e \u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e将为你承担\u003ca href=\"/blog/dropshipping-fulfillment\" target=\"_blank\"\u003e挑选、打包和运输产品\u003c/a\u003e的任务。这种方式既方便又高效，因此你可以在任何地方管理你的业务。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e代发货的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e竞争激烈。\u003c/strong\u003e由于代发货的准入门槛非常低，很多人都在做代发货。竞争非常激烈，你很难在众多竞争者中脱颖而出。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e利润率低。\u003c/strong\u003e低\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e利润率\u003c/a\u003e使得与\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e付费广告\u003c/a\u003e空间竞争变得困难，这意味着你必须更多依赖于内容、服务等的建设。你还必须大量销售才能获得可观的利润。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e库存同步（缺货）。\u003c/strong\u003e由于你依赖于他人的库存，可能会出现你向批发商下单时产品已售罄的情况。这些延误可能会对你的业务产生负面影响。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e代发货成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://subtleasiantreats.com/\" target=\"_blank\"\u003eSubtle Asian Treats\u003c/a\u003e是Shopify上一家顶级的代发货企业，主要销售毛绒玩具和AirPods及iPhone的手机壳。它由马来西亚年轻企业家陈子兴（\u003ca href=\"https://www.oberlo.com/podcast/finding-success-with-a-niche-product\" target=\"_blank\"\u003eTze Hing Chan\u003c/a\u003e）创立，抓住了亚洲的珍珠奶茶潮流。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Subtle_Asian_Treats.jpg?v=1728026332\" alt=\"Subtle Asian Treats首页，带有菜单选项和顾客手持产品的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e该品牌以合理的价格为人们提供独特的产品选择，吸引了当地成千上万的珍珠奶茶爱好者。它还在社交媒体上建立知名度，分享\u003ca href=\"/blog/user-generated-content\" target=\"_blank\"\u003e用户生成内容（UGC）\u003c/a\u003e，并通过产品多样化吸引任何预算的客户。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e如何开始代发货：9步指南（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e150种可盈利的代发货产品（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e什么是亚马逊代发货？如何在亚马逊上代发货（2024）\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e\u003cstrong\u003e2. 零售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e实体零售是指以B2C商业模式直接向消费者销售产品。这可以是在传统的实体店中，也可以通过临时的零售活动，如\u003ca href=\"/blog/pop-up-shop\" target=\"_blank\"\u003e快闪店\u003c/a\u003e、市场和活动。\u003c/p\u003e\n\u003cp\u003e某些零售也可作为B2B商业模式。批发交易以及向企业销售任何产品都属于这种模式。例如，如果你销售办公家具，那么你的零售店可能既是B2C也是B2B。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e零售的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e与客户建立紧密联系。\u003c/strong\u003e你有机会与客户面对面交流，为建立和培养客户关系提供了独特的机会。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e促进销售。\u003c/strong\u003e仅在线销售的商家必须通过数字方式接触客户。实体零售让你能够接触到店内购物者，同时还能将在线销售推向你的网站。此外，与在线上看图片相比，人们在店内会更深入地接触你的产品。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e无运输麻烦。\u003c/strong\u003e当你面对面销售时，你不必担心履行订单及其相关事务——成本、管理时间和潜在的高额退货。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e零售的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e运营费用高。\u003c/strong\u003e开设实体零售店需要大量前期成本，更不用说持续的运营费用。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性差。\u003c/strong\u003e在线商店只需点击几下就能进行调整，而对实体零售空间进行大修则需要花费更多精力。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e需要管理更多事务。\u003c/strong\u003e经营在线业务已经够忙的了，还要管理实体店面，压力可想而知。当你拥有一家零售商店时，你需要比只在线经营时处理更多的事情。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e零售成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.blendily.com/\" target=\"_blank\"\u003eBlendily\u003c/a\u003e是一个以自然为基础的护肤品牌，拥有在线商店。创始人兼首席植物炼金师艾薇庄（Ivy Chuang） 于2012年在女儿出生不久后创立了该品牌。两年后，她在一个花园小屋的快闪店中售出了第一批产品。2018年，Blendily第一家实体店正式开业。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Blendily_86f29f36-9188-40c9-b654-f5d638016037.jpg?v=1728026332\" alt=\"Blendily网站，展示了店面插图和其第一家实体店的信息。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e如今，该品牌已扩展到网上和两家实体店，一家在西雅图，一家在波特兰。顾客可以在线购买产品，也可以到店里亲自试用。顾客还可以参加各种活动和研讨会，了解更多产品信息和艾薇热爱的植物生活方式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/retail/how-to-open-a-retail-store\" target=\"_blank\"\u003e如何开设零售店：你的入门指南\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/retail/retail-location\" target=\"_blank\"\u003e开设商店时考虑的7个零售位置\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/retail/shop-in-shop\" target=\"_blank\"\u003e店中店：如何通过快闪店捕捉现有客流\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e\u003cstrong\u003e3. 制造或生产\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e制造\u003c/a\u003e产品适合那些有独特想法或对现有想法进行变通的B2C或B2B商业模式的人。它也适合那些已经\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e验证了产品市场\u003c/a\u003e的人。你可以从两个角度来看待生产：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003e私有品牌。\u003c/strong\u003e \u003ca href=\"/zh/blog/private-label\" target=\"_blank\"\u003e私有品牌产品\u003c/a\u003e是由制造商生产，以企业的名义销售。企业控制一切，包括产品成分、包装方式和标签外观。自有品牌生产最适合希望创造独特产品的品牌。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e白标。\u003c/strong\u003e \u003ca href=\"/zh/blog/print-on-demand-companies\" target=\"_blank\"\u003e白标产品\u003c/a\u003e是由一个制造商生产，然后以自己的品牌名称销售给不同的零售商。它们是通用产品，可以将其销售给更广泛的客户群体。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e制造还包括手工制造者——销售手工产品的企业家。这是你真正将生产掌握在自己手中的时候。它允许对质量和品牌进行精确控制，但代价是限制、时间和可扩展性。\u003c/p\u003e\n\u003cp\u003e这种方式适合那些动手能力强的人——有自己独特想法、能够亲自生产商品并拥有相应资源的人。不过，最重要的一点是，并非所有产品都可以手工制作。你的产品选择仅限于你的技能和可用资源。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e制造或自制产品的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e单位成本最低。\u003c/strong\u003e生产通常能获得最低的单位成本，为你带来最大的产品利润。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更多控制权。\u003c/strong\u003e你可以建立自己的品牌，\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e设定自己的价格\u003c/a\u003e，不受任何限制地控制最终产品的质量。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性。\u003c/strong\u003e生产自己的产品可以为你的业务提供最大的灵活性。你可以随时调整质量、功能，甚至整个产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e制造或自制产品的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e最低订购量。\u003c/strong\u003e初始订单的启动成本可能相当高。根据产品和制造商的成本，你的库存投资可能高达数千或数万美元。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e外包的风险。\u003c/strong\u003e对外部的信任会使您面临许多无法控制的风险。没有什么比被海外制造商欺骗更能让你的业务停滞不前了。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e前期投资。\u003c/strong\u003e这两种途径都需要时间和金钱才能启动。\u003ca href=\"https://academy.shopify.com/\" target=\"_blank\"\u003e生产可能是一个漫长的过程\u003c/a\u003e，包括原型设计、打样、改进和生产。自己生产产品的主要成本包括原材料采购、库存存储和劳动力。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e耗时。\u003c/strong\u003e根据你的产品选择，自制产品可能是一个耗时的过程，使你没有更多的时间专注于实际业务的发展。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e制造者成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.poldersoldworldmarket.com/\" target=\"_blank\"\u003eOld World Kitchen\u003c/a\u003e最初是一家在当地逐户销售产品的家庭企业。它经历了一段成长期，Etsy是将业务上线的最佳选择。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Old_World_Kitchen_45ce0352-a35c-49b3-8fe3-9d1b45f30c22.jpg?v=1728026332\" alt=\"Old World Kitchen首页，展示了手工厨房用具的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e这个专门生产手工厨房用具的品牌希望进一步扩张，但要做到这一点，它需要对定价、品牌和质量控制进行全面控制，而这些是Etsy无法提供的。\u003c/p\u003e\n\u003cp\u003e在从Etsy迁移到Shopify后，它的在线转化率大幅提高。它还能够与相关品牌合作，提高价格，同时坚持销售手工制作的商品。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/how-to-make-candles\" target=\"_blank\"\u003e如何制作蜡烛\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e如何为你的产品创意找到合适的制造商或供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/things-to-make-and-sell\" target=\"_blank\"\u003eDIY业务：24种适销的手工好物\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e\u003cstrong\u003e4. 批发\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e如果你想快速开展业务，或者想销售各种产品和品牌，\u003ca href=\"/zh/blog/wholesale-suppliers\" target=\"_blank\"\u003e批发\u003c/a\u003e购买产品是一个不错的选择。批发提供了广泛的机会，因为有许多产品可供批发。购买商品是一种B2B交易，然后你可以以B2C商业模式将商品卖给消费者。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e批发的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e销售成熟的产品。\u003c/strong\u003e 批发通常风险较低。你面对的是已经在市场上得到验证的品牌，因此你不会冒着浪费时间和金钱去\u003ca href=\"/zh/blog/product-development-process\" target=\"_blank\"\u003e开发\u003c/a\u003e无人问津的产品的风险。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e品牌熟悉度。\u003c/strong\u003e 销售已建立的品牌可以为自己的品牌创造光环效应，从而帮助企业定位。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e批发的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品差异化。\u003c/strong\u003e 销售已经成熟的产品对你有利也有弊。因为产品可从多个零售商处购买，你需要格外努力，使自己与众不同，说服潜在客户从你这里购买。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e价格控制。\u003c/strong\u003e销售其他品牌在某种程度上意味着你必须遵守他们的规则。有些品牌会实行价格控制，防止你对他们的产品打折。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e库存管理。\u003c/strong\u003e批发采购时，你很可能需要购买每种产品的最低订单量。最低订购量取决于产品和制造商。但是，你必须储存和持有库存，并\u003ca href=\"/zh/blog/beast-inventory-management\" target=\"_blank\"\u003e管理库存\u003c/a\u003e以备再次订购。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e与供应合作伙伴打交道。\u003c/strong\u003e如果你经营的产品种类繁多，与多个供应合作伙伴打交道就会变得难以管理。不同供应商的要求可能会有所不同。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e批发商业模式可能被认为是生产和代发货之间的安全中间地带。虽然每种情况都不尽相同，但以零售价转售的批发商品通常能获得50%的利润。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e批发成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e佩尔内尔·塞萨尔（Pernell Cezar Jr.）和罗德·约翰逊（Rod Johnson）创立\u003ca href=\"https://blkandbold.com/\" target=\"_blank\"\u003eBLK \u0026amp; Bold\u003c/a\u003e的目的是通过销售咖啡帮助当地社区。该公司承诺将所有利润的5%用于支持青少年项目、改善劳动力发展和消除青少年无家可归现象。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image11_885ba1b9-54d7-4b9a-baaf-5f86d2385236.jpg?v=1728026332\" alt=\"BLK \u0026amp; Bold批发页面，展示不同批发客户的信息。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eBLK\u0026amp;Bold利用批发和直接面向消费者的渠道推动销售。其大多数批发合作伙伴包括咖啡店、餐厅、办公室和共享工作空间，以及精品酒店、Airbnb和传统民宿等酒店服务提供商。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/wholesale-suppliers\" target=\"_blank\"\u003e如何为你的业务找到合适的批发供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/blk-bold-social-impact\" target=\"_blank\"\u003e饮品品牌如何填满许多人的杯子\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/201398985-bean-to-bar-chocolate-business\" target=\"_blank\"\u003e从豆到巧克力到商业：Soul Chocolate背后的故事\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/get-products-stocked-in-retail-stores\" target=\"_blank\"\u003e上架：将你的产品放入零售店的6个步骤\u003c/a\u003e（英文）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e5. 按需打印\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e是一种销售以你的设计为特色的订制产品的方式。这种方式常见于B2C企业，但也适用于B2B——客户礼品、会议礼品袋等。对于按需打印，你只需制作设计，当客户订购带有该设计的产品时，第三方打印服务就会制作、包装并发货。\u003c/p\u003e\n\u003cp\u003e这种模式与代发货类似，降低了在线销售的成本。你不必在销售之前支付产品费用，因此前期投资很少。此外，从打印、包装到运输的所有工作都由你的打印合作伙伴负责。\u003c/p\u003e\n\u003cp\u003e按需打印对于创意人士来说是一种很好的商业模式。你可以销售以下产品：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e运动包\u003c/li\u003e\n\u003cli\u003e瑜伽裤\u003c/li\u003e\n\u003cli\u003e口罩\u003c/li\u003e\n\u003cli\u003e手表带\u003c/li\u003e\n\u003cli\u003e画布印刷品和海报\u003c/li\u003e\n\u003cli\u003e靠垫\u003c/li\u003e\n\u003cli\u003e毛毯\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e按需产品的利润率通常较低，具体取决于你的定价策略和\u003ca href=\"/zh/blog/customer-acquisition-cost\" target=\"_blank\"\u003e获客成本\u003c/a\u003e。但对于那些电商新手或想为现有业务测试不同收入来源的人来说，这是一个低风险的商业模式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e按需打印的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e快速制作产品。\u003c/strong\u003e设计完成后，你可以在几分钟内制作出产品并在在线商店销售。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e自动化发货。\u003c/strong\u003e发货和履行由供应商负责。完成销售后，你只需负责提供优质的客户服务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e前期成本低。\u003c/strong\u003e由于你未持有任何库存，因此可以轻松添加和删除产品，测试新的\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e商业创意\u003c/a\u003e，并为利基市场创造产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e按需打印的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e对运输的控制较少。\u003c/strong\u003e运输成本可能变得复杂，因为不同产品的运费往往不同。如果你希望创造出与众不同的\u003ca href=\"/blog/ecommerce-packaging\" target=\"_blank\"\u003e开箱体验\u003c/a\u003e，你的选择可能也会受到限制。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e定制有限。\u003c/strong\u003e你可以定制的内容取决于供应商和产品。在决定定制哪些产品时，你需要确定基本成本、打印技术和可用尺寸。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e按需打印成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://fanjoy.co/\" target=\"_blank\"\u003eFanjoy\u003c/a\u003e是一个在线市场，销售由各种艺术家和创作者精心策划的按需打印产品。首席执行官克里斯·瓦卡里诺（Chris Vaccarino）于2014年创立了该公司，因为他在与兄弟的乐队一起巡回销售商品的过程中发现了商机。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image13_19585aa2-2e3c-43df-8ff7-58731ab8d0ec.jpg?v=1728026331\" alt=\"Fanjoy首页，展示Kian Lawley和Kelsey Impicciche的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e如今，它已成为一个蓬勃发展的市场，将创作者与他们成功创业所需的工具连接起来，并吸引准备购买其设计的客户。它已发货300多万个包裹。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/fanjoy-merch\" target=\"_blank\"\u003e销售额一年内增长30倍：Fanjoy如何成为顶级社交明星背后的周边产品强国\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e什么是按需打印？如何开展按需打印业务？（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/print-on-demand-companies\" target=\"_blank\"\u003e11家最佳按需打印公司和网站（2024）\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e6. 数字产品\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/digital-products\" target=\"_blank\"\u003e数字产品\u003c/a\u003e是一种非实物资产或媒体类型，可在网上重复销售和分发，无需补充库存。这些产品通常以可下载、可流式传输或可转移的数字文件形式存在，例如MP3、PDF、视频、插件和模板。\u003c/p\u003e\n\u003cp\u003e创建数字产品的前期成本可能很高，但销售数字产品的可变成本相对较低。一旦创建了资产，向客户交付的成本就会低得令人难以置信。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e数字产品的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e管理成本较低。\u003c/strong\u003e你不需要持有任何库存或承担运输费用。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e可扩展性。\u003c/strong\u003e订单可以立即交付，让你可以放手不干。随着业务的增长，你可以轻松地将任务转化为自动化，从而腾出时间。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品种类丰富。\u003c/strong\u003e你可以采取多种途径：免费模式，即免费提供具有可升级功能的产品；按月付费订阅，以获取独家内容；或授权使用你的数字产品。你可以只围绕数字产品开展业务，也可以将数字产品纳入现有业务。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e数字产品的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e竞争激烈。\u003c/strong\u003e人们可能会找到你的数字产品的免费替代品。你必须考虑目标细分市场，提供优质产品，并了解\u003ca href=\"/zh/blog/how-to-build-a-brand\" target=\"_blank\"\u003e如何建立品牌\u003c/a\u003e以获得成功。对你的竞争对手进行\u003ca href=\"/zh/blog/swot-analysis\" target=\"_blank\"\u003eSWOT分析\u003c/a\u003e有助于找到优势。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e盗版和盗窃。\u003c/strong\u003e你有可能被人盗取并将你的产品当作自己的产品重复使用。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e销售限制。\u003c/strong\u003e例如，你只能通过Facebook和Instagram销售实物产品，具体请参考其商业政策。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e数字产品成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e在线商店\u003ca href=\"https://www.pixiefaire.com/\" target=\"_blank\"\u003ePixie Faire\u003c/a\u003e有大量产品出售，但不要指望它们会以包裹的形式送达。相反，这家Shopify商家已经全面进军数字产品，销售可下载的娃娃服装图案。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image14_96996284-34e2-4140-935a-bcf4bbcac640.jpg?v=1728026332\" alt=\"Pixie Faire首页，展示菜单选项和玩偶与马的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e辛纳蒙·迈尔斯（Cinnamon Miles）于2009年与他人共同创立了\u003ca href=\"https://www.libertyjaneclothing.com/\" target=\"_blank\"\u003eLiberty Jane Clothing\u003c/a\u003e，销售可下载的图案。该公司很快发展成为一个蓬勃发展的在线市场，拥有来自多个贡献者的设计，并在2013年更名为Pixie Faire。从那时起，它已售出数百万次数字下载。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/digital-products\" target=\"_blank\"\u003e什么是数字产品？如何在线销售10种热卖的数字产品（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/17587420-how-one-couple-is-making-600-000-per-year-selling-digital-products\" target=\"_blank\"\u003e一对夫妇如何通过销售数字产品每年赚取60万美元\u003c/a\u003e（英文）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e\u003cstrong\u003e7. 直接面向消费者\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e直接面向消费者（D2C或DTC）商业模式是指不通过批发商或亚马逊等第三方零售商，直接向消费者销售产品。它本质上是B2C业务的一个别称。\u003c/p\u003e\n\u003cp\u003e想想一些最流行的品牌：Warby Parker、Barkbox、Bonobos、Casper。它们的共同点是什么？都是DTC 商业模式。就连苹果和特斯拉这样的品牌也在利用\u003ca href=\"https://www.predictspring.com/zh/retail-insights/how-retail-brands-should-reimagine-dtc-in-a-mobile-only-world\" target=\"_blank\"\u003e移动商务作为DTC销售的主要渠道\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e这些品牌省去了从数百个竞争品牌中进行研究和选择的麻烦，使顾客的整个购物体验更加轻松。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e直接面向消费者的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e拥有客户关系。\u003c/strong\u003e直接销售帮助你拥有更多的客户关系并提高客户的终身价值。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e收集客户数据。\u003c/strong\u003e直接销售让你收集第一方数据，用于个性化客户沟通和体验。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更高的利润。\u003c/strong\u003e你不必与任何第三方分销商分享利润。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更快的反馈。\u003c/strong\u003e由于你可以直接与客户沟通，因此可以很容易收集反馈意见，从而改进产品和客户体验。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e直接面向消费者的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e直接分销的成本。\u003c/strong\u003e无法分担运输或仓储成本。DTC企业需要提前投资更多资金，才能顺利开展业务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e没有内置受众。\u003c/strong\u003e与零售商合作的一个优势是客户更容易找到你的产品。如果你是新品牌，你需要进行市场营销。你也无法从分销商的经验或销售团队中受益。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e虽然建立可靠的分销渠道可能需要时间和金钱，但直接销售是建立忠实客户群和提高长期盈利能力的明智商业模式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDTC成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e手工皮鞋和“意大利制造”密不可分。由于行业内充斥着分销商、代理商、转售商和零售商，穿这种鞋的消费者历来接受其高昂的价格标签。\u003c/p\u003e\n\u003cp\u003e直到2013年，米兰鞋业初创公司\u003ca href=\"https://www.velasca.com/\" target=\"_blank\"\u003eVelasca\u003c/a\u003e才涉足这一领域，其目标是通过将消费者与制鞋商直接联系起来来颠覆这一行业。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Velasca_DTC.jpg?v=1728026332\" alt=\"Velasca首页，展示菜单选项和一个人在湿滑的森林小径上行走的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eVelasca源于联合创始人恩里科·卡萨蒂（Enrico Casati）和雅各布-塞巴斯蒂奥（Jacopo Sebastio）在出租车后座的一次闲聊。如今，它已成长为一个蓬勃发展的DTC品牌，在30多个国家销售了数十万双鞋。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/enterprise/direct-to-consumer-ecommerce\" target=\"_blank\"\u003e什么是直接面向消费者（DTC）电商？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e在\u003ca href=\"/blog/haus\" target=\"_blank\"\u003eHaus饮酒：融资如何帮助这个酒类品牌在疫情期间增长500%\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/velasca-dtc\" target=\"_blank\"\u003e这个直接面向消费者的品牌如何颠覆手工鞋行业\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e\u003cstrong\u003e8. 订阅\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e订阅商业模式向客户收取定期费用（通常是每月或每年），以获取某种产品或服务。订阅模式有助于企业利用持续的客户关系。如果客户继续看到你提供的价值，他们将继续支付费用。\u003c/p\u003e\n\u003cp\u003e无论你是\u003ca href=\"https://apps.shopify.com/search?q=subscriptions\u0026amp;locale=zh-CN\" target=\"_blank\"\u003e电商企业\u003c/a\u003e还是在线教育者，你都可以在许多行业开展订阅业务，包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e流媒体服务\u003c/li\u003e\n\u003cli\u003e月度订阅盒\u003c/li\u003e\n\u003cli\u003e会员社区\u003c/li\u003e\n\u003cli\u003e食品服务\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e经常性收入模式可以带来更高的收入和更牢固的客户关系。通过订阅会员，客户使用你的产品或服务的时间越长，对他们的价值就越大\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e订阅的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可预测的收入。\u003c/strong\u003e每月的经常性收入可帮助你预测销售、计划库存，并了解应投入多少资金以实现业务增长。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e手头现金更多。\u003c/strong\u003e每月提前收到付款意味着你的初创企业有更多的现金流（也更省心）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e忠诚的客户。\u003c/strong\u003e定期购买使你更深入地了解客户行为，从而不断改善产品并让客户流连忘返。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更容易进行交叉销售和追加销售。\u003c/strong\u003e客户使用你的产品越多，你与他们建立的信任就越多。这样就更容易向他们销售其他产品，因为他们已经知道你提供的价值。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e订阅的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e高流失风险。\u003c/strong\u003e订阅商业模式的一个缺点是客户流失率。你必须不断保持客户的兴趣和参与度，他们才会继续向你付费。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品多样性。\u003c/strong\u003e如果产品不经常变化，就会变得乏味。Netflix每月增减电影。Trunk Club承诺为你不断变化的风格投资。您需要保持产品的新鲜感来维持订阅业务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e小问题，大麻烦。\u003c/strong\u003e大多数订阅服务每月向客户提供相同的内容。如果你的系统中出现一个小问题，而你又没有计划好，可能很快就会变成一个大麻烦。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e订阅成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e订阅业务有多种形式。B2C电商零售商可以在其产品中加入订阅模式，类似于广受欢迎的在线拿铁品牌\u003ca href=\"https://clevrblends.com/\" target=\"_blank\"\u003eClevr Blends\u003c/a\u003e。该公司成立于加利福尼亚，自2016年推出以来，已经发展成为一家蓬勃发展的企业。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Clevr.jpg?v=1728026332\" alt=\"Clevr网站，展示菜单选项和订阅优惠的广告，配有一个人手持明亮饮品的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e该品牌提供订阅选项，每次订购都可享受折扣、提前获得新产品和免费勺子。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-start-a-subscription-business\" target=\"_blank\"\u003e如何启动订阅业务：2024年指南\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e\u003cstrong\u003e9. 收费服务\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e收费服务是一种基于服务的商业模式，因此商家出售的是服务而不是产品。这种类型的业务在所有模式中都很常见，包括 B2C（如理发店）、B2B（企业清洁公司）、C2C（邻居的孩子帮你铲雪）或 C2B（同一个孩子为办公楼铲雪）。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.bls.gov/iag/tgs/iag07.htm\" target=\"_blank\"\u003e根据美国劳工统计局\u003c/a\u003e的数据，服务行业实际上是美国增长最快的行业。虽然这通常指的是小时工，但对于有抱负的企业主来说也有很多机会。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e收费服务的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e按时间收费。\u003c/strong\u003e虽然基于产品的企业不一定会为你的时间付费，但收费服务的情况通常恰恰相反。你可以按小时收费，确保你的工作时间都能得到报酬。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e启动成本低。\u003c/strong\u003e根据你想要开展的业务，提供服务的启动成本和管理费用较低。即使你的梦想是开一家宠物美容店，你也可以通过提供遛狗服务来小规模开始，然后攒钱投资，全面启动你的梦想。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e按服务收费的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可扩展性有限。\u003c/strong\u003e由于基于服务的业务需要花费时间，因此很难独立扩大规模。增加收入的主要方式是提高收费标准或将部分工作外包给低薪服务提供商。然而，这两者都有各自的挑战——客户可能不愿意支付更多费用，而且寻找和管理分包商需要花费大量时间。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e证明你的时间和收费标准合理。\u003c/strong\u003e许多按小时收费的服务型企业需要证明完成一项工作的时间。即使你不按小时收费，服务型企业通常也会面临客户的更多反驳或谈判。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e收费服务成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e许多电商企业需要对照片进行编辑，以使其产品在网页上大放异彩。然而，并非每个人都具备进行背景移除和颜色更改等编辑所需的技能、时间或软件。\u003ca href=\"https://pathedits.com/\" target=\"_blank\"\u003ePath\u003c/a\u003e是一家虚拟照片编辑工作室，以B2B模式为其他企业提供这些服务。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Path_6d4164eb-47aa-4a05-9201-07c9dfb99108.jpg?v=1728026332\" alt=\"Path网站，解释网站的工作原理，并展示帽子、相机、背包和篮球鞋的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003ePath拥有300多名编辑和平面设计师，负责基本但必要的照片编辑。它不按小时收费，而是根据编辑的复杂程度收取每张照片的固定编辑费用。它还提供更快的周转时间，但需额外收费。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/home-business\" target=\"_blank\"\u003e盘点40个在家创业的金点子\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/unique-business-ideas\" target=\"_blank\"\u003e2024年你可以尝试的16个独特商业创意\u003c/a\u003e（英文）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e\u003cstrong\u003e10. 免费增值\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e免费增值商业模式是指商家同时提供其产品或服务的免费和付费版本。这通常用于B2C或B2B企业。软件公司和软件即服务（SaaS）企业通常采用这种方法。\u003c/p\u003e\n\u003cp\u003e免费增值商业模式使商家能够轻松与新客户建立关系，因为注册和试用无需任何费用或承诺。免费增值企业赚钱的方式是让这些人使用并爱上他们的平台，以至于他们希望获得额外的功能——这些功能必须付费。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e免费增值的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e更容易获得客户。\u003c/strong\u003e因为试用产品或服务没有风险，所以转化新客户相对容易。他们不需要支付任何费用，因此更容易说服他们注册。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更多交叉销售和追加销售机会。\u003c/strong\u003e即使是免费用户也提供了大量有价值的数据，你可以利用这些数据来个性化促销和推荐。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e免费增值的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e转化困难。\u003c/strong\u003e你的免费用户可能已经对他们的体验感到满意。如果他们可以免费获得类似的体验，可能更难让他们为额外费用提供合理的理由。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e流失风险更高。\u003c/strong\u003e订阅服务容易面临高流失率，如果在付费服务之外还提供免费服务，流失率就会更高。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e免费增值成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eSpotify是最知名的免费增值企业之一。这款音乐流媒体服务采用基于订阅的商业模式。用户可以订阅其免费（或免费增值）计划，但会受到广告和有限功能的影响。然而，付费计划可以消除广告，并提供额外的功能，例如离线收听、无限跳过和播放列表。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/spotify-premium-options.jpg?v=1728026332\" alt=\"Shopify网页，展示个人、双人、家庭和学生计划的高级选项。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"17\"\u003e\u003cstrong\u003e11. 联盟营销\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/affiliate-marketing\" target=\"_blank\"\u003e联盟\u003c/a\u003e商业模式是指你通过引导客户向联盟合作伙伴购买产品或服务来赚取佣金或推荐费。联盟营销通常被视为C2C商业模式，因为联盟通常是将产品或服务推荐给其他消费者的普通人。不过，C2B也同样适用。\u003c/p\u003e\n\u003cp\u003e在商业模式中使用联盟的方式有很多。你的品牌还可以利用\u003ca href=\"/zh/blog/best-affiliate-programs\" target=\"_blank\"\u003e联盟网络\u003c/a\u003e的力量，招募一批品牌代言人代表你进行推广。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify Collabs从你喜爱的品牌中获取佣金\u003c/p\u003e\n\u003cp\u003eShopify Collabs让你轻松找到与你风格相匹配的品牌，建立联盟关系，从你的销售中获取佣金。\u003c/p\u003e\n\u003ca href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" target=\"_blank\"\u003e了解Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003e联盟营销的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/passive-income-ideas\" target=\"_blank\"\u003e\u003cstrong\u003e被动收入\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e的潜力。\u003c/strong\u003e无论你是联盟还是品牌，这都为你提供了被动推广和收入的绝佳机会。作为一个品牌，你有一个代表你进行推广的网络。作为联盟，你可以建立一个网站，使用\u003ca href=\"/blog/how-to-make-affiliate-links\" target=\"_blank\"\u003e联盟链接\u003c/a\u003e，静观其变。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/blog/passive-income\" target=\"_blank\"\u003e什么是被动收入：收入类型和示例\u003c/a\u003e（英文）\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e合作机会。\u003c/strong\u003e作为联盟，你可以与各种品牌合作。这为你带来了新的机会，并让你接触到你可能从未接触过的事物。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e联盟营销的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e利润微薄。\u003c/strong\u003e联盟通常从其推荐的客户中获得一定比例的收入。许多\u003ca href=\"/zh/blog/best-affiliate-programs\" target=\"_blank\"\u003e联盟计划\u003c/a\u003e只提供很小的比例，因此你需要大量推荐才能实现转化，获得可观的收益。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e需要建立网络。\u003c/strong\u003e最成功的联盟通常已经拥有自己的受众或网络。如果你尚未建立，则需要投资于此。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e联盟成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://qalo.com/\" target=\"_blank\"\u003eQALO\u003c/a\u003e在其Shopify网站上销售硅胶订婚戒指和结婚戒指。在创立初期，为了传播产品信息，QALO启动了一个联盟计划，主要关注在线社区。\u003ca href=\"/blog/how-to-partner-with-communities\" target=\"_blank\"\u003e联合创始人KC Holiday\u003c/a\u003e说：“通过拥有组织和在线粉丝的人来创建联盟，会让事情变得简单很多，而不是让具体的人在他们的健身房或其他地方努力推广你的产品。”\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Qalo.jpg?v=1728026332\" alt=\"QALO联盟计划网页，展示联盟福利和优惠的信息。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e这些联盟关系对于该品牌在2013年推出后不久的发展至关重要，如今该品牌仍然拥有联盟计划。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\" target=\"_blank\"\u003e企业联盟营销入门：如何为业务制定成功的联盟营销计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/start-affiliate-marketing-with-no-money\" target=\"_blank\"\u003e如何开始联盟营销（2024）\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e\u003cstrong\u003e12. 剃须刀片模式（及反向）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e剃须刀片\u003ca href=\"/blog/business-strategy\" target=\"_blank\"\u003e商业策略\u003c/a\u003e是指商家先售出一件价格实惠的商品，然后需要额外购买产品和未来使用的经常性产品。这些补充购买的产品价格较高，商家的利润率较高，而最初的产品可能以较低的标价出售。\u003c/p\u003e\n\u003cp\u003e剃须刀片公司就采用了这种模式，剃须刀片也因此而得名。起初购买剃须刀片可能很便宜，但更换刀片就不那么便宜了，从而为这些品牌带来更多收入。\u003c/p\u003e\n\u003cp\u003e反过来说，本质上就是换汤不换药：最初购买可能是一大笔投资，但你可以通过补充产品确保经常性收入。虽然这些产品的利润率并不高，但却能让客户持续光顾，并为你提供继续营销的机会。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e剃须刀片模式的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e促进重复购买。\u003c/strong\u003e由于这种商业模式的性质，顾客几乎需要成为重复购买者。这对提高客户忠诚度和终身价值大有裨益。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e收集客户数据。\u003c/strong\u003e你与客户的接触点更多，使你能够在客户进行更多购买时收集更多第一方数据。拥有自己客户数据的企业可以利用这些宝贵的见解，而不受第三方限制或约束。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e剃须刀片模式的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e品牌稀释的潜在风险。\u003c/strong\u003e如果你在前期销售廉价产品，然后对所需的经常性购买收取高额费用，客户可能会开始质疑你的产品质量，也会质疑你的品牌可靠性。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e容易受到竞争和干扰。\u003c/strong\u003e许多采用这种模式经营的企业并不是因为不得不这样定价，而是从战略角度出发，让消费者认为你的定价是合理的。他们的定价策略是操纵感知价值，激发重复购买。因此，这也使这些企业面临着竞争的威胁——竞争对手不难推出更实惠或更优质的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e剃须刀片成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eKatchy Bug是一个反向剃须刀成功案例的典范。它销售紫外线捕虫扇，预付费用低廉。要使用该产品，客户还需要在捕虫器中安装粘虫垫来捕捉害虫。这些粘垫是一次性的，需要根据虫子的多少经常更换。这就为商家带来了经常性收入。\u003c/p\u003e\n\u003cp\u003e当该品牌推出其原始捕虫器的升级版时，还可以向这些客户进行营销。\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e\u003cstrong\u003e13. 特许经营\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e特许经营是一种利用加盟商分销其产品和服务的商业模式。从本质上讲，特许经营者创建品牌和产品，加盟者可以购买特许经营权，并在同一品牌下开展自己的业务。\u003c/p\u003e\n\u003cp\u003e从产品和服务通常直接销售给消费者的意义上讲，特许经营是一种B2C商业模式，但有些特许经营也采用B2B模式。特许人与加盟商之间的关系也反映了一种B2B商业模式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e特许经营的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e内置的品牌知名度和支持。\u003c/strong\u003e与从零开始创建企业、品牌和产品相比，特许经营是一种更平易近人的创业方式。你可以利用品牌知名度和现有资源，帮助你起步。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e传播你的业务。\u003c/strong\u003e如果你想成为特许经营者，将现有业务转变为特许经营，这将为你提供一个扩大业务覆盖范围的绝佳途径，而无需亲力亲为。这也为你在新市场提供了更深入的本地专业知识。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e特许经营的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性有限。\u003c/strong\u003e开设特许经营业务时，你的控制权有限。你必须遵守特许经营的要求，包括品牌、定价、产品展示、客户服务等。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e启动成本可能很高。\u003c/strong\u003e成为特许经营者并不是免费的。大多数特许经营需要一定的前期投资或注册费。在你已经面临的其他启动成本之外，这些费用可能相当高昂。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e特许经营成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e运动和户外服装品牌\u003ca href=\"https://www.decathlon.com/\" target=\"_blank\"\u003eDecathlon\u003c/a\u003e通过特许经营获得成功。该品牌将其特许经营机会称为“\u003ca href=\"https://www.decathlon.com/pages/become-a-partner\" target=\"_blank\"\u003e合作伙伴关系\u003c/a\u003e”。自1976年首次开业以来，这种商业模式使零售商得以不断扩张。如今，它的产品已进入塔吉特（Target）和沃尔玛（Walmart）等最知名的大卖场。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Decathlon.jpg?v=1728026332\" alt=\"Decathlon网页，展示其合作伙伴计划的信息，旁边是一张孩子们在游乐场跳跃的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003ch3 id=\"20\"\u003e\u003cstrong\u003e14. 经纪\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e经纪是一种商业模式，由经纪人将客户与产品或服务提供商联系起来，充当两者之间的联络人。在房地产或保险经纪等B2C和B2B商业模式中，你经常能看到经纪人的身影，但在电商中却不常见。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e经纪的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e简化复杂交易。\u003c/strong\u003e经纪人通常用于房地产等复杂的交易。这是因为他们通常会提供此类复杂交易通常需要的额外服务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e利用品牌知名度。\u003c/strong\u003e有些经纪公司非常成功，本身就具有品牌知名度。获得这样一家公司的代理权，你还可以获得与该品牌相关联的好处。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e经纪的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性差。\u003c/strong\u003e与特许经营一样，在经纪公司下运营往往需要你遵循公司的政策和程序。这可能会让想按自己的方式行事的有抱负的创业者感到沮丧。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e费用和佣金。\u003c/strong\u003e由于经纪公司提供服务和其他优势，他们也会从你的利润中抽成。这通常以佣金的形式按交易额的一定比例支付。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e经纪成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://ogroup.com/\" target=\"_blank\"\u003eOppenheim Group\u003c/a\u003e是一家著名的房地产经纪公司，拥有多个办事处和庞大的房地产经纪人团队。该公司成立于1889年，多年来赢得了广泛的认可，现在甚至有了Netflix节目。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003e如何选择电商商业模式\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e在这种情况下，你需要选择一种适合你的商业模式。又或者，你被某种特定的商业模式所束缚，需要逆向思维，寻找适合这种模式的机会。\u003c/p\u003e\n\u003cp\u003e有些企业坚持使用一种商业模式，而有些企业则综合使用多种商业模式来实现自己的愿景。无论你的路线如何，以下是如何开始的方法：\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e了解你的受众\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e了解你的销售对象是\u003ca href=\"/blog/what-is-market-research\" target=\"_blank\"\u003e市场调研\u003c/a\u003e的重要第一步。这告诉你，有足够多的人愿意购买你的产品，从而验证了\u003ca href=\"/zh/blog/market-demand\" target=\"_blank\"\u003e市场需求\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e除了了解受众的规模，你还需要研究他们的背景和行为，以了解他们购买行为的动机。之后，在制定定价、产品开发、营销和广告策略时，你就可以利用这些信息。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/marketing-research-process\" target=\"_blank\"\u003e市场研究过程的6个步骤\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/market-analysis\" target=\"_blank\"\u003e市场分析是什么？每个企业应遵循的3个步骤\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e商业计划书怎么写？2024年小企业必备\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/competitive-analysis\" target=\"_blank\"\u003e竞争分析是什么？如何开展竞争分析？\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e明确你要解决的问题\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e了解受众之后，你就应该很好地掌握他们的愿望和需求。深入了解你要解决的问题。例如，你可能是珠宝销售商，在这种情况下，你可以解决客户的难题，找到他们能负担得起的高品质耳环，或他们能在水中佩戴而不会损坏的手链。\u003c/p\u003e\n\u003cp\u003e当你知道您要解决的问题时，你就可以开始了解你为人们提供的价值。这将有助于你设计一个\u003ca href=\"/blog/value-proposition\" target=\"_blank\"\u003e价值主张\u003c/a\u003e，帮助你脱颖而出，并忠实于你最初的愿景。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-write-a-value-proposition\" target=\"_blank\"\u003e如何在5个简单步骤中撰写价值主张\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/unique-value-proposition\" target=\"_blank\"\u003e什么是独特的价值主张？如何创建UVP\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e制定商业计划\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e撰写商业计划\u003c/a\u003e的过程实质上就是为你的企业描绘蓝图。你的商业计划书将说明你将采用哪种商业模式、你的客户是谁、你从哪里获得启动资金、你的后端运营功能以及你计划如何推广和发展。商业计划将帮助你确保盈利，同时考虑到开支、定价和其他挑战。\u003c/p\u003e\n\u003cp\u003e在这个过程中，你可能会意识到多种商业模式都能满足你的愿景。没关系，你不一定非要严格地归入一个类别。你可以在同一业务中采用多种商业模式。例如，你可以在B2C零售店或网站上销售服装，但也可以通过B2B批发业务模式向其他零售店销售大宗订单。采用多种经营模式有时是实现目标的最佳途径。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/business-proposal\" target=\"_blank\"\u003e如何撰写商业计划书：简单模板\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/business-plan-examples\" target=\"_blank\"\u003e7个精选商业计划书案例，创业必备\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003e找到成功的电商商业模式\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e大多数产品都属于上述核心商业模式之一。根据你的产品或细分市场，你可能无法选择哪种电商商业模式。\u003c/p\u003e\n\u003cp\u003e这在很大程度上取决于您计划销售的产品类型。有些产品自然属于某些类别。不过，你最终选择哪种销售模式，将决定并塑造你未来的整个\u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003e商业计划\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e将上述不同的商业模式作为你可以依赖的启动平台。然后，继续创新为客户提供价值的方式。你很快就会看到一个好的商业模式所带来的影响，避免许多\u003ca href=\"/blog/business-mistakes\" target=\"_blank\"\u003e常见商业错误\u003c/a\u003e，以正确的方式开启创业之路。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003e电商商业模式——常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业模式的主要类型是什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e企业对消费者（B2C）\u003c/li\u003e\n\u003cli\u003e企业对企业（B2B）\u003c/li\u003e\n\u003cli\u003e消费者对企业（C2B）\u003c/li\u003e\n\u003cli\u003e消费者对消费者（C2C）\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何建立商业模式？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可以通过撰写商业计划书来建立商业模式。商业计划书将帮助你确定哪种商业模式最适合你。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e什么是精益商业模式？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e精益商业模式是一种具有敏捷性和适应性的商业模式，因此企业可以在需要时迅速转向。它的目的是帮助企业以尽可能少的现金或库存运营，而不会出现现金或库存短缺的情况。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业模式的目的是什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e商业模式的目的是确定商业是如何发生的，资金是如何交换的，谁参与了每笔交易，以及企业是如何赚钱的。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"创业者如何建立可持续的电商业务并保证竞争优势？可从商业模式开始。本文介绍了最具创新性的商业模式类型，以及使用这些模式的公司的实例和见解。","excerptHtml":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e创业者如何建立可持续的电商业务并保证竞争优势？可从商业模式开始。本文介绍了最具创新性的商业模式类型，以及使用这些模式的公司的实例和见解。\u003c/span\u003e","seo":{"__typename":"SEO","title":null,"description":"创业者如何建立可持续的电商业务并保证竞争优势？可从商业模式开始。本文介绍了最具创新性的商业模式类型，以及使用这些模式的公司的实例和见解。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/business-model\",\"en-GB\":\"https://www.shopify.com/uk/blog/business-model\",\"en-AU\":\"https://www.shopify.com/au/blog/business-model\",\"en-ID\":\"https://www.shopify.com/id/blog/business-model\",\"en-NZ\":\"https://www.shopify.com/nz/blog/business-model\",\"en-ZA\":\"https://www.shopify.com/za/blog/business-model\",\"en-NG\":\"https://www.shopify.com/ng/blog/business-model\",\"en-PH\":\"https://www.shopify.com/ph/blog/business-model\",\"en-SG\":\"https://www.shopify.com/sg/blog/business-model\",\"en-HK\":\"https://www.shopify.com/hk/blog/business-model\",\"en-IE\":\"https://www.shopify.com/ie/blog/business-model\",\"en-MY\":\"https://www.shopify.com/my/blog/business-model\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"2021年你需要关注的11个电商趋势（含2019-2020年预测回顾）\",\"url\":\"blog/ecommerce-trends\"},{\"title\":\"如何撰写有效的欢迎邮件（附 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是什么？官方科普贴带你了解独立站明星之选\",\"tags\":[\"新手上路\"],\"handle\":\"introduction-to-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"imageAltText\":\"shopify是什么\",\"modifiedAt\":\"2022-03-31\"},{\"title\":\"速卖通是什么？最新最全速卖通简介与入驻指南！\",\"tags\":[\"新手上路\"],\"handle\":\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"imageAltText\":\"速卖通\",\"modifiedAt\":\"2021-06-18\"},{\"title\":\"商业计划书范本：创建项目计划的实用框架\",\"tags\":[\"新手上路\"],\"handle\":\"business-plan-template\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"imageAltText\":\"商业计划书\",\"modifiedAt\":\"2021-11-26\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"tags\":[\" 新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20model.jpg?v=1728026304","imageAltText":"商业模型图形，带有插图网格、建筑渲染和人类符号。","imageClass":"","modifiedAt":"2024年10月4日","modifiedAtRaw":"2024-10-04T07:03:01Z"},"metaDescription":"创业者如何建立可持续的电商业务并保证竞争优势？可从商业模式开始。本文介绍了最具创新性的商业模式类型，以及使用这些模式的公司的实例和见解。","contentHtml":"\u003cp\u003e\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e创业\u003c/a\u003e时，你需要做出很多选择。除了选择销售的产品或营销策略外，最大的决定之一就是选择哪种商业模式。\u003c/p\u003e\n\u003cp\u003e接下来，本文将对14种主要商业模式的选择进行高层次的细分，方便你一开始就能做出最佳决策。\u003c/p\u003e\n\u003cp\u003e了解每种方法对于为你的小型企业做出正确选择至关重要。每种商业模式都有其优缺点，根据你的产品、市场和成本结构，找到更适合你的商业模式。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003e什么是电商商业模式？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e电商商业模式是公司盈利运营和为客户提供价值的核心框架。有效电商商业模式的特点是解释客户的\u003ca href=\"/blog/value-proposition\" target=\"_blank\"\u003e价值主张\u003c/a\u003e和\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e定价策略\u003c/a\u003e。该模式确定了公司提供的产品和服务、目标市场以及未来的开支。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e商业模式的重要性\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e商业模式对于新企业和成熟企业都至关重要。它可以帮助企业了解客户，激励员工，吸引投资，并通过确定增长机会提供可持续的竞争优势。\u003c/p\u003e\n\u003cp\u003e将你的商业模式视为公司的一项活资产。定期对其进行更新，适应即将到来的趋势和障碍。如果你计划\u003ca href=\"/capital\" target=\"_blank\"\u003e筹集资金\u003c/a\u003e或与他人合作，积极的商业模式创新向利益相关者展示你能够适应并满足不断变化的\u003ca href=\"/zh/blog/market-demand\" target=\"_blank\"\u003e市场需求\u003c/a\u003e。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003e常见的电商商业模式类型\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e电商主要有四种商业模式类型：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e企业对消费者（B2C）\u003c/li\u003e\n\u003cli\u003e企业对企业（B2B）\u003c/li\u003e\n\u003cli\u003e消费者对消费者（C2C）\u003c/li\u003e\n\u003cli\u003e消费者对企业（C2B）\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003e\u003cstrong\u003e1. 企业对消费者（B2C）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e企业对消费者（\u003ca href=\"/blog/what-is-business-to-consumer-b2c-definition-and-guide\" target=\"_blank\"\u003eB2C\u003c/a\u003e）商业模式是指企业与个人消费者之间的商业活动，例如从某品牌网站上购买一件衬衫。B2C商业包括\u003ca href=\"/zh/blog/what-is-ecommerce\" target=\"_blank\"\u003e电商\u003c/a\u003e和实体店。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. 企业对企业（B2B）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e企业对企业（\u003ca href=\"/blog/what-is-b2b\" target=\"_blank\"\u003eB2B\u003c/a\u003e）是指两个企业之间的任何商业活动。批发交易通常属于这一类别。你可以将企业对企业的产品视为电商业务或实体店业务。例如，一家咖啡品牌可以在其网站上向消费者销售咖啡豆（B2C），也可以向咖啡店批量销售（B2B）。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify进行批发和直销\u003c/p\u003e\n\u003cp\u003e只有Shopify的内置功能可以帮助你在一个商店或平台进行B2B和DTC销售。通过定制的产品和定价发布、数量规则、支付条款等为每位买家量身定制购物体验，无需第三方应用或编码。\u003c/p\u003e\n\u003ca href=\"/zh/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026amp;itterm=shopify-b2b-cta\" target=\"_blank\"\u003e探索Shopify上的 B2B\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e3. 消费者对消费者（C2C）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e消费者对消费者（C2C），或称为点对点商业模式，是指消费者将产品或服务出售给其他消费者。在Facebook Marketplace上出售二手笔记本电脑就属于这一模式。个人卖家通常会在\u003ca href=\"/zh/blog/online-selling-sites\" target=\"_blank\"\u003e在线市场\u003c/a\u003e上开始销售，然后\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e开设在线商店\u003c/a\u003e以\u003ca href=\"/zh/blog/how-to-build-a-brand\" target=\"_blank\"\u003e建立品牌\u003c/a\u003e并获取更多利润。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. 消费者对企业（C2B）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e随着\u003ca href=\"/blog/creator-economy\" target=\"_blank\"\u003e创客经济\u003c/a\u003e的兴起，消费者对企业（C2B）公司的数量激增。这种商业模式指的是消费者将自己的产品或服务出售给企业或组织。如果你想成为一名网红或摄影师，\u003ca href=\"/zh/blog/how-to-sell-photos-online\" target=\"_blank\"\u003e在线销售照片\u003c/a\u003e，这就是你将使用的商业模式。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e14种电商商业模式示例\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e代发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e零售\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e制造或生产\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e批发\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e按需打印\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e数字产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e直接面向消费者\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003e订阅\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003e收费服务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003e免费增值\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003e联盟营销\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003e剃须刀片模式（及反向）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003e特许经营\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003e经纪\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e\u003cstrong\u003e1. 代发货\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e吸引了那些希望尽可能降低创业成本且不太在意利润的人。对于不想持有和管理库存的人来说，这也是一种很好的商业模式。\u003ca href=\"/zh/dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e涉及B2C商业（当消费者从你的商店购买产品时）以及 B2B 商业（你为代发货商提供产品和\u003ca href=\"/blog/fulfillment-services\" target=\"_blank\"\u003e履行服务\u003c/a\u003e所支付的费用）。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e代发货的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e启动成本低。\u003c/strong\u003e因为你未持有库存，所以没有库存成本，而库存成本通常是新\u003ca href=\"/zh/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003e电商业务\u003c/a\u003e的最大开支。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e风险低。\u003c/strong\u003e由于你实际上并未提前购买库存，因此不必承担持有卖不出去的商品的风险。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e简化销售。\u003c/strong\u003e \u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e将为你承担\u003ca href=\"/blog/dropshipping-fulfillment\" target=\"_blank\"\u003e挑选、打包和运输产品\u003c/a\u003e的任务。这种方式既方便又高效，因此你可以在任何地方管理你的业务。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e代发货的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e竞争激烈。\u003c/strong\u003e由于代发货的准入门槛非常低，很多人都在做代发货。竞争非常激烈，你很难在众多竞争者中脱颖而出。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e利润率低。\u003c/strong\u003e低\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e利润率\u003c/a\u003e使得与\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e付费广告\u003c/a\u003e空间竞争变得困难，这意味着你必须更多依赖于内容、服务等的建设。你还必须大量销售才能获得可观的利润。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e库存同步（缺货）。\u003c/strong\u003e由于你依赖于他人的库存，可能会出现你向批发商下单时产品已售罄的情况。这些延误可能会对你的业务产生负面影响。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e代发货成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://subtleasiantreats.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSubtle Asian Treats\u003c/a\u003e是Shopify上一家顶级的代发货企业，主要销售毛绒玩具和AirPods及iPhone的手机壳。它由马来西亚年轻企业家陈子兴（\u003ca href=\"https://www.oberlo.com/podcast/finding-success-with-a-niche-product\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eTze Hing Chan\u003c/a\u003e）创立，抓住了亚洲的珍珠奶茶潮流。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Subtle_Asian_Treats.jpg?v=1728026332\" alt=\"Subtle Asian Treats首页，带有菜单选项和顾客手持产品的图片。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e该品牌以合理的价格为人们提供独特的产品选择，吸引了当地成千上万的珍珠奶茶爱好者。它还在社交媒体上建立知名度，分享\u003ca href=\"/blog/user-generated-content\" target=\"_blank\"\u003e用户生成内容（UGC）\u003c/a\u003e，并通过产品多样化吸引任何预算的客户。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e如何开始代发货：9步指南（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e150种可盈利的代发货产品（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e什么是亚马逊代发货？如何在亚马逊上代发货（2024）\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e\u003cstrong\u003e2. 零售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e实体零售是指以B2C商业模式直接向消费者销售产品。这可以是在传统的实体店中，也可以通过临时的零售活动，如\u003ca href=\"/blog/pop-up-shop\" target=\"_blank\"\u003e快闪店\u003c/a\u003e、市场和活动。\u003c/p\u003e\n\u003cp\u003e某些零售也可作为B2B商业模式。批发交易以及向企业销售任何产品都属于这种模式。例如，如果你销售办公家具，那么你的零售店可能既是B2C也是B2B。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e零售的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e与客户建立紧密联系。\u003c/strong\u003e你有机会与客户面对面交流，为建立和培养客户关系提供了独特的机会。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e促进销售。\u003c/strong\u003e仅在线销售的商家必须通过数字方式接触客户。实体零售让你能够接触到店内购物者，同时还能将在线销售推向你的网站。此外，与在线上看图片相比，人们在店内会更深入地接触你的产品。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e无运输麻烦。\u003c/strong\u003e当你面对面销售时，你不必担心履行订单及其相关事务——成本、管理时间和潜在的高额退货。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e零售的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e运营费用高。\u003c/strong\u003e开设实体零售店需要大量前期成本，更不用说持续的运营费用。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性差。\u003c/strong\u003e在线商店只需点击几下就能进行调整，而对实体零售空间进行大修则需要花费更多精力。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e需要管理更多事务。\u003c/strong\u003e经营在线业务已经够忙的了，还要管理实体店面，压力可想而知。当你拥有一家零售商店时，你需要比只在线经营时处理更多的事情。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e零售成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.blendily.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBlendily\u003c/a\u003e是一个以自然为基础的护肤品牌，拥有在线商店。创始人兼首席植物炼金师艾薇庄（Ivy Chuang） 于2012年在女儿出生不久后创立了该品牌。两年后，她在一个花园小屋的快闪店中售出了第一批产品。2018年，Blendily第一家实体店正式开业。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Blendily_86f29f36-9188-40c9-b654-f5d638016037.jpg?v=1728026332\" alt=\"Blendily网站，展示了店面插图和其第一家实体店的信息。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e如今，该品牌已扩展到网上和两家实体店，一家在西雅图，一家在波特兰。顾客可以在线购买产品，也可以到店里亲自试用。顾客还可以参加各种活动和研讨会，了解更多产品信息和艾薇热爱的植物生活方式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/retail/how-to-open-a-retail-store\" target=\"_blank\"\u003e如何开设零售店：你的入门指南\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/retail/retail-location\" target=\"_blank\"\u003e开设商店时考虑的7个零售位置\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/retail/shop-in-shop\" target=\"_blank\"\u003e店中店：如何通过快闪店捕捉现有客流\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e\u003cstrong\u003e3. 制造或生产\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e制造\u003c/a\u003e产品适合那些有独特想法或对现有想法进行变通的B2C或B2B商业模式的人。它也适合那些已经\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e验证了产品市场\u003c/a\u003e的人。你可以从两个角度来看待生产：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003e私有品牌。\u003c/strong\u003e \u003ca href=\"/zh/blog/private-label\" target=\"_blank\"\u003e私有品牌产品\u003c/a\u003e是由制造商生产，以企业的名义销售。企业控制一切，包括产品成分、包装方式和标签外观。自有品牌生产最适合希望创造独特产品的品牌。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e白标。\u003c/strong\u003e \u003ca href=\"/zh/blog/print-on-demand-companies\" target=\"_blank\"\u003e白标产品\u003c/a\u003e是由一个制造商生产，然后以自己的品牌名称销售给不同的零售商。它们是通用产品，可以将其销售给更广泛的客户群体。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e制造还包括手工制造者——销售手工产品的企业家。这是你真正将生产掌握在自己手中的时候。它允许对质量和品牌进行精确控制，但代价是限制、时间和可扩展性。\u003c/p\u003e\n\u003cp\u003e这种方式适合那些动手能力强的人——有自己独特想法、能够亲自生产商品并拥有相应资源的人。不过，最重要的一点是，并非所有产品都可以手工制作。你的产品选择仅限于你的技能和可用资源。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e制造或自制产品的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e单位成本最低。\u003c/strong\u003e生产通常能获得最低的单位成本，为你带来最大的产品利润。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更多控制权。\u003c/strong\u003e你可以建立自己的品牌，\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e设定自己的价格\u003c/a\u003e，不受任何限制地控制最终产品的质量。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性。\u003c/strong\u003e生产自己的产品可以为你的业务提供最大的灵活性。你可以随时调整质量、功能，甚至整个产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e制造或自制产品的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e最低订购量。\u003c/strong\u003e初始订单的启动成本可能相当高。根据产品和制造商的成本，你的库存投资可能高达数千或数万美元。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e外包的风险。\u003c/strong\u003e对外部的信任会使您面临许多无法控制的风险。没有什么比被海外制造商欺骗更能让你的业务停滞不前了。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e前期投资。\u003c/strong\u003e这两种途径都需要时间和金钱才能启动。\u003ca href=\"https://academy.shopify.com\" target=\"_blank\"\u003e生产可能是一个漫长的过程\u003c/a\u003e，包括原型设计、打样、改进和生产。自己生产产品的主要成本包括原材料采购、库存存储和劳动力。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e耗时。\u003c/strong\u003e根据你的产品选择，自制产品可能是一个耗时的过程，使你没有更多的时间专注于实际业务的发展。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e制造者成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://www.poldersoldworldmarket.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eOld World Kitchen\u003c/a\u003e最初是一家在当地逐户销售产品的家庭企业。它经历了一段成长期，Etsy是将业务上线的最佳选择。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Old_World_Kitchen_45ce0352-a35c-49b3-8fe3-9d1b45f30c22.jpg?v=1728026332\" alt=\"Old World Kitchen首页，展示了手工厨房用具的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e这个专门生产手工厨房用具的品牌希望进一步扩张，但要做到这一点，它需要对定价、品牌和质量控制进行全面控制，而这些是Etsy无法提供的。\u003c/p\u003e\n\u003cp\u003e在从Etsy迁移到Shopify后，它的在线转化率大幅提高。它还能够与相关品牌合作，提高价格，同时坚持销售手工制作的商品。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/how-to-make-candles\" target=\"_blank\"\u003e如何制作蜡烛\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e如何为你的产品创意找到合适的制造商或供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/things-to-make-and-sell\" target=\"_blank\"\u003eDIY业务：24种适销的手工好物\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e\u003cstrong\u003e4. 批发\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e如果你想快速开展业务，或者想销售各种产品和品牌，\u003ca href=\"/zh/blog/wholesale-suppliers\" target=\"_blank\"\u003e批发\u003c/a\u003e购买产品是一个不错的选择。批发提供了广泛的机会，因为有许多产品可供批发。购买商品是一种B2B交易，然后你可以以B2C商业模式将商品卖给消费者。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e批发的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e销售成熟的产品。\u003c/strong\u003e 批发通常风险较低。你面对的是已经在市场上得到验证的品牌，因此你不会冒着浪费时间和金钱去\u003ca href=\"/zh/blog/product-development-process\" target=\"_blank\"\u003e开发\u003c/a\u003e无人问津的产品的风险。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e品牌熟悉度。\u003c/strong\u003e 销售已建立的品牌可以为自己的品牌创造光环效应，从而帮助企业定位。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e批发的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品差异化。\u003c/strong\u003e 销售已经成熟的产品对你有利也有弊。因为产品可从多个零售商处购买，你需要格外努力，使自己与众不同，说服潜在客户从你这里购买。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e价格控制。\u003c/strong\u003e销售其他品牌在某种程度上意味着你必须遵守他们的规则。有些品牌会实行价格控制，防止你对他们的产品打折。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e库存管理。\u003c/strong\u003e批发采购时，你很可能需要购买每种产品的最低订单量。最低订购量取决于产品和制造商。但是，你必须储存和持有库存，并\u003ca href=\"/zh/blog/beast-inventory-management\" target=\"_blank\"\u003e管理库存\u003c/a\u003e以备再次订购。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e与供应合作伙伴打交道。\u003c/strong\u003e如果你经营的产品种类繁多，与多个供应合作伙伴打交道就会变得难以管理。不同供应商的要求可能会有所不同。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e批发商业模式可能被认为是生产和代发货之间的安全中间地带。虽然每种情况都不尽相同，但以零售价转售的批发商品通常能获得50%的利润。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e批发成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e佩尔内尔·塞萨尔（Pernell Cezar Jr.）和罗德·约翰逊（Rod Johnson）创立\u003ca href=\"https://blkandbold.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBLK \u0026amp; Bold\u003c/a\u003e的目的是通过销售咖啡帮助当地社区。该公司承诺将所有利润的5%用于支持青少年项目、改善劳动力发展和消除青少年无家可归现象。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image11_885ba1b9-54d7-4b9a-baaf-5f86d2385236.jpg?v=1728026332\" alt=\"BLK \u0026amp; Bold批发页面，展示不同批发客户的信息。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eBLK\u0026amp;Bold利用批发和直接面向消费者的渠道推动销售。其大多数批发合作伙伴包括咖啡店、餐厅、办公室和共享工作空间，以及精品酒店、Airbnb和传统民宿等酒店服务提供商。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/wholesale-suppliers\" target=\"_blank\"\u003e如何为你的业务找到合适的批发供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/blk-bold-social-impact\" target=\"_blank\"\u003e饮品品牌如何填满许多人的杯子\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/201398985-bean-to-bar-chocolate-business\" target=\"_blank\"\u003e从豆到巧克力到商业：Soul Chocolate背后的故事\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/get-products-stocked-in-retail-stores\" target=\"_blank\"\u003e上架：将你的产品放入零售店的6个步骤\u003c/a\u003e（英文）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e\u003cstrong\u003e5. 按需打印\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e是一种销售以你的设计为特色的订制产品的方式。这种方式常见于B2C企业，但也适用于B2B——客户礼品、会议礼品袋等。对于按需打印，你只需制作设计，当客户订购带有该设计的产品时，第三方打印服务就会制作、包装并发货。\u003c/p\u003e\n\u003cp\u003e这种模式与代发货类似，降低了在线销售的成本。你不必在销售之前支付产品费用，因此前期投资很少。此外，从打印、包装到运输的所有工作都由你的打印合作伙伴负责。\u003c/p\u003e\n\u003cp\u003e按需打印对于创意人士来说是一种很好的商业模式。你可以销售以下产品：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e运动包\u003c/li\u003e\n\u003cli\u003e瑜伽裤\u003c/li\u003e\n\u003cli\u003e口罩\u003c/li\u003e\n\u003cli\u003e手表带\u003c/li\u003e\n\u003cli\u003e画布印刷品和海报\u003c/li\u003e\n\u003cli\u003e靠垫\u003c/li\u003e\n\u003cli\u003e毛毯\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e按需产品的利润率通常较低，具体取决于你的定价策略和\u003ca href=\"/zh/blog/customer-acquisition-cost\" target=\"_blank\"\u003e获客成本\u003c/a\u003e。但对于那些电商新手或想为现有业务测试不同收入来源的人来说，这是一个低风险的商业模式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e按需打印的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e快速制作产品。\u003c/strong\u003e设计完成后，你可以在几分钟内制作出产品并在在线商店销售。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e自动化发货。\u003c/strong\u003e发货和履行由供应商负责。完成销售后，你只需负责提供优质的客户服务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e前期成本低。\u003c/strong\u003e由于你未持有任何库存，因此可以轻松添加和删除产品，测试新的\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e商业创意\u003c/a\u003e，并为利基市场创造产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e按需打印的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e对运输的控制较少。\u003c/strong\u003e运输成本可能变得复杂，因为不同产品的运费往往不同。如果你希望创造出与众不同的\u003ca href=\"/blog/ecommerce-packaging\" target=\"_blank\"\u003e开箱体验\u003c/a\u003e，你的选择可能也会受到限制。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e定制有限。\u003c/strong\u003e你可以定制的内容取决于供应商和产品。在决定定制哪些产品时，你需要确定基本成本、打印技术和可用尺寸。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e按需打印成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://fanjoy.co/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFanjoy\u003c/a\u003e是一个在线市场，销售由各种艺术家和创作者精心策划的按需打印产品。首席执行官克里斯·瓦卡里诺（Chris Vaccarino）于2014年创立了该公司，因为他在与兄弟的乐队一起巡回销售商品的过程中发现了商机。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image13_19585aa2-2e3c-43df-8ff7-58731ab8d0ec.jpg?v=1728026331\" alt=\"Fanjoy首页，展示Kian Lawley和Kelsey Impicciche的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e如今，它已成为一个蓬勃发展的市场，将创作者与他们成功创业所需的工具连接起来，并吸引准备购买其设计的客户。它已发货300多万个包裹。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/fanjoy-merch\" target=\"_blank\"\u003e销售额一年内增长30倍：Fanjoy如何成为顶级社交明星背后的周边产品强国\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e什么是按需打印？如何开展按需打印业务？（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/print-on-demand-companies\" target=\"_blank\"\u003e11家最佳按需打印公司和网站（2024）\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e\u003cstrong\u003e6. 数字产品\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/digital-products\" target=\"_blank\"\u003e数字产品\u003c/a\u003e是一种非实物资产或媒体类型，可在网上重复销售和分发，无需补充库存。这些产品通常以可下载、可流式传输或可转移的数字文件形式存在，例如MP3、PDF、视频、插件和模板。\u003c/p\u003e\n\u003cp\u003e创建数字产品的前期成本可能很高，但销售数字产品的可变成本相对较低。一旦创建了资产，向客户交付的成本就会低得令人难以置信。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e数字产品的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e管理成本较低。\u003c/strong\u003e你不需要持有任何库存或承担运输费用。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e可扩展性。\u003c/strong\u003e订单可以立即交付，让你可以放手不干。随着业务的增长，你可以轻松地将任务转化为自动化，从而腾出时间。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品种类丰富。\u003c/strong\u003e你可以采取多种途径：免费模式，即免费提供具有可升级功能的产品；按月付费订阅，以获取独家内容；或授权使用你的数字产品。你可以只围绕数字产品开展业务，也可以将数字产品纳入现有业务。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e数字产品的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e竞争激烈。\u003c/strong\u003e人们可能会找到你的数字产品的免费替代品。你必须考虑目标细分市场，提供优质产品，并了解\u003ca href=\"/zh/blog/how-to-build-a-brand\" target=\"_blank\"\u003e如何建立品牌\u003c/a\u003e以获得成功。对你的竞争对手进行\u003ca href=\"/zh/blog/swot-analysis\" target=\"_blank\"\u003eSWOT分析\u003c/a\u003e有助于找到优势。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e盗版和盗窃。\u003c/strong\u003e你有可能被人盗取并将你的产品当作自己的产品重复使用。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e销售限制。\u003c/strong\u003e例如，你只能通过Facebook和Instagram销售实物产品，具体请参考其商业政策。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e数字产品成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e在线商店\u003ca href=\"https://www.pixiefaire.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ePixie Faire\u003c/a\u003e有大量产品出售，但不要指望它们会以包裹的形式送达。相反，这家Shopify商家已经全面进军数字产品，销售可下载的娃娃服装图案。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/image14_96996284-34e2-4140-935a-bcf4bbcac640.jpg?v=1728026332\" alt=\"Pixie Faire首页，展示菜单选项和玩偶与马的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e辛纳蒙·迈尔斯（Cinnamon Miles）于2009年与他人共同创立了\u003ca href=\"https://www.libertyjaneclothing.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eLiberty Jane Clothing\u003c/a\u003e，销售可下载的图案。该公司很快发展成为一个蓬勃发展的在线市场，拥有来自多个贡献者的设计，并在2013年更名为Pixie Faire。从那时起，它已售出数百万次数字下载。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/digital-products\" target=\"_blank\"\u003e什么是数字产品？如何在线销售10种热卖的数字产品（2024）\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/17587420-how-one-couple-is-making-600-000-per-year-selling-digital-products\" target=\"_blank\"\u003e一对夫妇如何通过销售数字产品每年赚取60万美元\u003c/a\u003e（英文）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e\u003cstrong\u003e7. 直接面向消费者\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e直接面向消费者（D2C或DTC）商业模式是指不通过批发商或亚马逊等第三方零售商，直接向消费者销售产品。它本质上是B2C业务的一个别称。\u003c/p\u003e\n\u003cp\u003e想想一些最流行的品牌：Warby Parker、Barkbox、Bonobos、Casper。它们的共同点是什么？都是DTC 商业模式。就连苹果和特斯拉这样的品牌也在利用\u003ca href=\"https://www.predictspring.com/zh/retail-insights/how-retail-brands-should-reimagine-dtc-in-a-mobile-only-world\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e移动商务作为DTC销售的主要渠道\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e这些品牌省去了从数百个竞争品牌中进行研究和选择的麻烦，使顾客的整个购物体验更加轻松。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e直接面向消费者的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e拥有客户关系。\u003c/strong\u003e直接销售帮助你拥有更多的客户关系并提高客户的终身价值。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e收集客户数据。\u003c/strong\u003e直接销售让你收集第一方数据，用于个性化客户沟通和体验。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更高的利润。\u003c/strong\u003e你不必与任何第三方分销商分享利润。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更快的反馈。\u003c/strong\u003e由于你可以直接与客户沟通，因此可以很容易收集反馈意见，从而改进产品和客户体验。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e直接面向消费者的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e直接分销的成本。\u003c/strong\u003e无法分担运输或仓储成本。DTC企业需要提前投资更多资金，才能顺利开展业务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e没有内置受众。\u003c/strong\u003e与零售商合作的一个优势是客户更容易找到你的产品。如果你是新品牌，你需要进行市场营销。你也无法从分销商的经验或销售团队中受益。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e虽然建立可靠的分销渠道可能需要时间和金钱，但直接销售是建立忠实客户群和提高长期盈利能力的明智商业模式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDTC成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e手工皮鞋和“意大利制造”密不可分。由于行业内充斥着分销商、代理商、转售商和零售商，穿这种鞋的消费者历来接受其高昂的价格标签。\u003c/p\u003e\n\u003cp\u003e直到2013年，米兰鞋业初创公司\u003ca href=\"https://www.velasca.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eVelasca\u003c/a\u003e才涉足这一领域，其目标是通过将消费者与制鞋商直接联系起来来颠覆这一行业。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Velasca_DTC.jpg?v=1728026332\" alt=\"Velasca首页，展示菜单选项和一个人在湿滑的森林小径上行走的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eVelasca源于联合创始人恩里科·卡萨蒂（Enrico Casati）和雅各布-塞巴斯蒂奥（Jacopo Sebastio）在出租车后座的一次闲聊。如今，它已成长为一个蓬勃发展的DTC品牌，在30多个国家销售了数十万双鞋。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/enterprise/direct-to-consumer-ecommerce\" target=\"_blank\"\u003e什么是直接面向消费者（DTC）电商？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e在\u003ca href=\"/blog/haus\" target=\"_blank\"\u003eHaus饮酒：融资如何帮助这个酒类品牌在疫情期间增长500%\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/velasca-dtc\" target=\"_blank\"\u003e这个直接面向消费者的品牌如何颠覆手工鞋行业\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"14\"\u003e\u003cstrong\u003e8. 订阅\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e订阅商业模式向客户收取定期费用（通常是每月或每年），以获取某种产品或服务。订阅模式有助于企业利用持续的客户关系。如果客户继续看到你提供的价值，他们将继续支付费用。\u003c/p\u003e\n\u003cp\u003e无论你是\u003ca href=\"https://apps.shopify.com/search?q=subscriptions\u0026amp;locale=zh-CN\" target=\"_blank\"\u003e电商企业\u003c/a\u003e还是在线教育者，你都可以在许多行业开展订阅业务，包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e流媒体服务\u003c/li\u003e\n\u003cli\u003e月度订阅盒\u003c/li\u003e\n\u003cli\u003e会员社区\u003c/li\u003e\n\u003cli\u003e食品服务\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e经常性收入模式可以带来更高的收入和更牢固的客户关系。通过订阅会员，客户使用你的产品或服务的时间越长，对他们的价值就越大\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e订阅的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可预测的收入。\u003c/strong\u003e每月的经常性收入可帮助你预测销售、计划库存，并了解应投入多少资金以实现业务增长。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e手头现金更多。\u003c/strong\u003e每月提前收到付款意味着你的初创企业有更多的现金流（也更省心）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e忠诚的客户。\u003c/strong\u003e定期购买使你更深入地了解客户行为，从而不断改善产品并让客户流连忘返。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更容易进行交叉销售和追加销售。\u003c/strong\u003e客户使用你的产品越多，你与他们建立的信任就越多。这样就更容易向他们销售其他产品，因为他们已经知道你提供的价值。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e订阅的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e高流失风险。\u003c/strong\u003e订阅商业模式的一个缺点是客户流失率。你必须不断保持客户的兴趣和参与度，他们才会继续向你付费。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品多样性。\u003c/strong\u003e如果产品不经常变化，就会变得乏味。Netflix每月增减电影。Trunk Club承诺为你不断变化的风格投资。您需要保持产品的新鲜感来维持订阅业务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e小问题，大麻烦。\u003c/strong\u003e大多数订阅服务每月向客户提供相同的内容。如果你的系统中出现一个小问题，而你又没有计划好，可能很快就会变成一个大麻烦。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e订阅成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e订阅业务有多种形式。B2C电商零售商可以在其产品中加入订阅模式，类似于广受欢迎的在线拿铁品牌\u003ca href=\"https://clevrblends.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eClevr Blends\u003c/a\u003e。该公司成立于加利福尼亚，自2016年推出以来，已经发展成为一家蓬勃发展的企业。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Clevr.jpg?v=1728026332\" alt=\"Clevr网站，展示菜单选项和订阅优惠的广告，配有一个人手持明亮饮品的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e该品牌提供订阅选项，每次订购都可享受折扣、提前获得新产品和免费勺子。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-start-a-subscription-business\" target=\"_blank\"\u003e如何启动订阅业务：2024年指南\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"15\"\u003e\u003cstrong\u003e9. 收费服务\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e收费服务是一种基于服务的商业模式，因此商家出售的是服务而不是产品。这种类型的业务在所有模式中都很常见，包括 B2C（如理发店）、B2B（企业清洁公司）、C2C（邻居的孩子帮你铲雪）或 C2B（同一个孩子为办公楼铲雪）。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.bls.gov/iag/tgs/iag07.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e根据美国劳工统计局\u003c/a\u003e的数据，服务行业实际上是美国增长最快的行业。虽然这通常指的是小时工，但对于有抱负的企业主来说也有很多机会。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e收费服务的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e按时间收费。\u003c/strong\u003e虽然基于产品的企业不一定会为你的时间付费，但收费服务的情况通常恰恰相反。你可以按小时收费，确保你的工作时间都能得到报酬。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e启动成本低。\u003c/strong\u003e根据你想要开展的业务，提供服务的启动成本和管理费用较低。即使你的梦想是开一家宠物美容店，你也可以通过提供遛狗服务来小规模开始，然后攒钱投资，全面启动你的梦想。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e按服务收费的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可扩展性有限。\u003c/strong\u003e由于基于服务的业务需要花费时间，因此很难独立扩大规模。增加收入的主要方式是提高收费标准或将部分工作外包给低薪服务提供商。然而，这两者都有各自的挑战——客户可能不愿意支付更多费用，而且寻找和管理分包商需要花费大量时间。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e证明你的时间和收费标准合理。\u003c/strong\u003e许多按小时收费的服务型企业需要证明完成一项工作的时间。即使你不按小时收费，服务型企业通常也会面临客户的更多反驳或谈判。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e收费服务成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e许多电商企业需要对照片进行编辑，以使其产品在网页上大放异彩。然而，并非每个人都具备进行背景移除和颜色更改等编辑所需的技能、时间或软件。\u003ca href=\"https://pathedits.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ePath\u003c/a\u003e是一家虚拟照片编辑工作室，以B2B模式为其他企业提供这些服务。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Path_6d4164eb-47aa-4a05-9201-07c9dfb99108.jpg?v=1728026332\" alt=\"Path网站，解释网站的工作原理，并展示帽子、相机、背包和篮球鞋的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003ePath拥有300多名编辑和平面设计师，负责基本但必要的照片编辑。它不按小时收费，而是根据编辑的复杂程度收取每张照片的固定编辑费用。它还提供更快的周转时间，但需额外收费。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/home-business\" target=\"_blank\"\u003e盘点40个在家创业的金点子\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/unique-business-ideas\" target=\"_blank\"\u003e2024年你可以尝试的16个独特商业创意\u003c/a\u003e（英文）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"16\"\u003e\u003cstrong\u003e10. 免费增值\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e免费增值商业模式是指商家同时提供其产品或服务的免费和付费版本。这通常用于B2C或B2B企业。软件公司和软件即服务（SaaS）企业通常采用这种方法。\u003c/p\u003e\n\u003cp\u003e免费增值商业模式使商家能够轻松与新客户建立关系，因为注册和试用无需任何费用或承诺。免费增值企业赚钱的方式是让这些人使用并爱上他们的平台，以至于他们希望获得额外的功能——这些功能必须付费。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e免费增值的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e更容易获得客户。\u003c/strong\u003e因为试用产品或服务没有风险，所以转化新客户相对容易。他们不需要支付任何费用，因此更容易说服他们注册。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e更多交叉销售和追加销售机会。\u003c/strong\u003e即使是免费用户也提供了大量有价值的数据，你可以利用这些数据来个性化促销和推荐。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e免费增值的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e转化困难。\u003c/strong\u003e你的免费用户可能已经对他们的体验感到满意。如果他们可以免费获得类似的体验，可能更难让他们为额外费用提供合理的理由。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e流失风险更高。\u003c/strong\u003e订阅服务容易面临高流失率，如果在付费服务之外还提供免费服务，流失率就会更高。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e免费增值成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eSpotify是最知名的免费增值企业之一。这款音乐流媒体服务采用基于订阅的商业模式。用户可以订阅其免费（或免费增值）计划，但会受到广告和有限功能的影响。然而，付费计划可以消除广告，并提供额外的功能，例如离线收听、无限跳过和播放列表。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/spotify-premium-options.jpg?v=1728026332\" alt=\"Shopify网页，展示个人、双人、家庭和学生计划的高级选项。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"17\"\u003e\u003cstrong\u003e11. 联盟营销\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/affiliate-marketing\" target=\"_blank\"\u003e联盟\u003c/a\u003e商业模式是指你通过引导客户向联盟合作伙伴购买产品或服务来赚取佣金或推荐费。联盟营销通常被视为C2C商业模式，因为联盟通常是将产品或服务推荐给其他消费者的普通人。不过，C2B也同样适用。\u003c/p\u003e\n\u003cp\u003e在商业模式中使用联盟的方式有很多。你的品牌还可以利用\u003ca href=\"/zh/blog/best-affiliate-programs\" target=\"_blank\"\u003e联盟网络\u003c/a\u003e的力量，招募一批品牌代言人代表你进行推广。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify Collabs从你喜爱的品牌中获取佣金\u003c/p\u003e\n\u003cp\u003eShopify Collabs让你轻松找到与你风格相匹配的品牌，建立联盟关系，从你的销售中获取佣金。\u003c/p\u003e\n\u003ca href=\"/collabs/find-brands?itcat=coreblog\u0026amp;itterm=shopify-collabs-cta\" target=\"_blank\"\u003e了解Shopify Collabs\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003e联盟营销的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/blog/passive-income-ideas\" target=\"_blank\"\u003e\u003cstrong\u003e被动收入\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e的潜力。\u003c/strong\u003e无论你是联盟还是品牌，这都为你提供了被动推广和收入的绝佳机会。作为一个品牌，你有一个代表你进行推广的网络。作为联盟，你可以建立一个网站，使用\u003ca href=\"/blog/how-to-make-affiliate-links\" target=\"_blank\"\u003e联盟链接\u003c/a\u003e，静观其变。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/blog/passive-income\" target=\"_blank\"\u003e什么是被动收入：收入类型和示例\u003c/a\u003e（英文）\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e合作机会。\u003c/strong\u003e作为联盟，你可以与各种品牌合作。这为你带来了新的机会，并让你接触到你可能从未接触过的事物。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e联盟营销的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e利润微薄。\u003c/strong\u003e联盟通常从其推荐的客户中获得一定比例的收入。许多\u003ca href=\"/zh/blog/best-affiliate-programs\" target=\"_blank\"\u003e联盟计划\u003c/a\u003e只提供很小的比例，因此你需要大量推荐才能实现转化，获得可观的收益。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e需要建立网络。\u003c/strong\u003e最成功的联盟通常已经拥有自己的受众或网络。如果你尚未建立，则需要投资于此。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e联盟成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://qalo.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eQALO\u003c/a\u003e在其Shopify网站上销售硅胶订婚戒指和结婚戒指。在创立初期，为了传播产品信息，QALO启动了一个联盟计划，主要关注在线社区。\u003ca href=\"/blog/how-to-partner-with-communities\" target=\"_blank\"\u003e联合创始人KC Holiday\u003c/a\u003e说：“通过拥有组织和在线粉丝的人来创建联盟，会让事情变得简单很多，而不是让具体的人在他们的健身房或其他地方努力推广你的产品。”\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Qalo.jpg?v=1728026332\" alt=\"QALO联盟计划网页，展示联盟福利和优惠的信息。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e这些联盟关系对于该品牌在2013年推出后不久的发展至关重要，如今该品牌仍然拥有联盟计划。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/53669701-how-to-set-up-an-affiliate-program-for-your-shopify-store\" target=\"_blank\"\u003e企业联盟营销入门：如何为业务制定成功的联盟营销计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/start-affiliate-marketing-with-no-money\" target=\"_blank\"\u003e如何开始联盟营销（2024）\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"18\"\u003e\u003cstrong\u003e12. 剃须刀片模式（及反向）\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e剃须刀片\u003ca href=\"/blog/business-strategy\" target=\"_blank\"\u003e商业策略\u003c/a\u003e是指商家先售出一件价格实惠的商品，然后需要额外购买产品和未来使用的经常性产品。这些补充购买的产品价格较高，商家的利润率较高，而最初的产品可能以较低的标价出售。\u003c/p\u003e\n\u003cp\u003e剃须刀片公司就采用了这种模式，剃须刀片也因此而得名。起初购买剃须刀片可能很便宜，但更换刀片就不那么便宜了，从而为这些品牌带来更多收入。\u003c/p\u003e\n\u003cp\u003e反过来说，本质上就是换汤不换药：最初购买可能是一大笔投资，但你可以通过补充产品确保经常性收入。虽然这些产品的利润率并不高，但却能让客户持续光顾，并为你提供继续营销的机会。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e剃须刀片模式的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e促进重复购买。\u003c/strong\u003e由于这种商业模式的性质，顾客几乎需要成为重复购买者。这对提高客户忠诚度和终身价值大有裨益。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e收集客户数据。\u003c/strong\u003e你与客户的接触点更多，使你能够在客户进行更多购买时收集更多第一方数据。拥有自己客户数据的企业可以利用这些宝贵的见解，而不受第三方限制或约束。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e剃须刀片模式的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e品牌稀释的潜在风险。\u003c/strong\u003e如果你在前期销售廉价产品，然后对所需的经常性购买收取高额费用，客户可能会开始质疑你的产品质量，也会质疑你的品牌可靠性。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e容易受到竞争和干扰。\u003c/strong\u003e许多采用这种模式经营的企业并不是因为不得不这样定价，而是从战略角度出发，让消费者认为你的定价是合理的。他们的定价策略是操纵感知价值，激发重复购买。因此，这也使这些企业面临着竞争的威胁——竞争对手不难推出更实惠或更优质的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e剃须刀片成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eKatchy Bug是一个反向剃须刀成功案例的典范。它销售紫外线捕虫扇，预付费用低廉。要使用该产品，客户还需要在捕虫器中安装粘虫垫来捕捉害虫。这些粘垫是一次性的，需要根据虫子的多少经常更换。这就为商家带来了经常性收入。\u003c/p\u003e\n\u003cp\u003e当该品牌推出其原始捕虫器的升级版时，还可以向这些客户进行营销。\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e\u003cstrong\u003e13. 特许经营\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e特许经营是一种利用加盟商分销其产品和服务的商业模式。从本质上讲，特许经营者创建品牌和产品，加盟者可以购买特许经营权，并在同一品牌下开展自己的业务。\u003c/p\u003e\n\u003cp\u003e从产品和服务通常直接销售给消费者的意义上讲，特许经营是一种B2C商业模式，但有些特许经营也采用B2B模式。特许人与加盟商之间的关系也反映了一种B2B商业模式。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e特许经营的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e内置的品牌知名度和支持。\u003c/strong\u003e与从零开始创建企业、品牌和产品相比，特许经营是一种更平易近人的创业方式。你可以利用品牌知名度和现有资源，帮助你起步。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e传播你的业务。\u003c/strong\u003e如果你想成为特许经营者，将现有业务转变为特许经营，这将为你提供一个扩大业务覆盖范围的绝佳途径，而无需亲力亲为。这也为你在新市场提供了更深入的本地专业知识。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e特许经营的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性有限。\u003c/strong\u003e开设特许经营业务时，你的控制权有限。你必须遵守特许经营的要求，包括品牌、定价、产品展示、客户服务等。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e启动成本可能很高。\u003c/strong\u003e成为特许经营者并不是免费的。大多数特许经营需要一定的前期投资或注册费。在你已经面临的其他启动成本之外，这些费用可能相当高昂。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e特许经营成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e运动和户外服装品牌\u003ca href=\"https://www.decathlon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eDecathlon\u003c/a\u003e通过特许经营获得成功。该品牌将其特许经营机会称为“\u003ca href=\"https://www.decathlon.com/pages/become-a-partner\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e合作伙伴关系\u003c/a\u003e”。自1976年首次开业以来，这种商业模式使零售商得以不断扩张。如今，它的产品已进入塔吉特（Target）和沃尔玛（Walmart）等最知名的大卖场。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Decathlon.jpg?v=1728026332\" alt=\"Decathlon网页，展示其合作伙伴计划的信息，旁边是一张孩子们在游乐场跳跃的图片。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3 id=\"20\"\u003e\u003cstrong\u003e14. 经纪\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e经纪是一种商业模式，由经纪人将客户与产品或服务提供商联系起来，充当两者之间的联络人。在房地产或保险经纪等B2C和B2B商业模式中，你经常能看到经纪人的身影，但在电商中却不常见。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e经纪的优点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e简化复杂交易。\u003c/strong\u003e经纪人通常用于房地产等复杂的交易。这是因为他们通常会提供此类复杂交易通常需要的额外服务。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e利用品牌知名度。\u003c/strong\u003e有些经纪公司非常成功，本身就具有品牌知名度。获得这样一家公司的代理权，你还可以获得与该品牌相关联的好处。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e经纪的缺点\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e灵活性差。\u003c/strong\u003e与特许经营一样，在经纪公司下运营往往需要你遵循公司的政策和程序。这可能会让想按自己的方式行事的有抱负的创业者感到沮丧。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e费用和佣金。\u003c/strong\u003e由于经纪公司提供服务和其他优势，他们也会从你的利润中抽成。这通常以佣金的形式按交易额的一定比例支付。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e经纪成功案例\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://ogroup.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eOppenheim Group\u003c/a\u003e是一家著名的房地产经纪公司，拥有多个办事处和庞大的房地产经纪人团队。该公司成立于1889年，多年来赢得了广泛的认可，现在甚至有了Netflix节目。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003e如何选择电商商业模式\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e在这种情况下，你需要选择一种适合你的商业模式。又或者，你被某种特定的商业模式所束缚，需要逆向思维，寻找适合这种模式的机会。\u003c/p\u003e\n\u003cp\u003e有些企业坚持使用一种商业模式，而有些企业则综合使用多种商业模式来实现自己的愿景。无论你的路线如何，以下是如何开始的方法：\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e了解你的受众\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e了解你的销售对象是\u003ca href=\"/blog/what-is-market-research\" target=\"_blank\"\u003e市场调研\u003c/a\u003e的重要第一步。这告诉你，有足够多的人愿意购买你的产品，从而验证了\u003ca href=\"/zh/blog/market-demand\" target=\"_blank\"\u003e市场需求\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e除了了解受众的规模，你还需要研究他们的背景和行为，以了解他们购买行为的动机。之后，在制定定价、产品开发、营销和广告策略时，你就可以利用这些信息。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/marketing-research-process\" target=\"_blank\"\u003e市场研究过程的6个步骤\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/market-analysis\" target=\"_blank\"\u003e市场分析是什么？每个企业应遵循的3个步骤\u003c/a\u003e（英文）\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e商业计划书怎么写？2024年小企业必备\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/competitive-analysis\" target=\"_blank\"\u003e竞争分析是什么？如何开展竞争分析？\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e明确你要解决的问题\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e了解受众之后，你就应该很好地掌握他们的愿望和需求。深入了解你要解决的问题。例如，你可能是珠宝销售商，在这种情况下，你可以解决客户的难题，找到他们能负担得起的高品质耳环，或他们能在水中佩戴而不会损坏的手链。\u003c/p\u003e\n\u003cp\u003e当你知道您要解决的问题时，你就可以开始了解你为人们提供的价值。这将有助于你设计一个\u003ca href=\"/blog/value-proposition\" target=\"_blank\"\u003e价值主张\u003c/a\u003e，帮助你脱颖而出，并忠实于你最初的愿景。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e英文资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-write-a-value-proposition\" target=\"_blank\"\u003e如何在5个简单步骤中撰写价值主张\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/unique-value-proposition\" target=\"_blank\"\u003e什么是独特的价值主张？如何创建UVP\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e制定商业计划\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e撰写商业计划\u003c/a\u003e的过程实质上就是为你的企业描绘蓝图。你的商业计划书将说明你将采用哪种商业模式、你的客户是谁、你从哪里获得启动资金、你的后端运营功能以及你计划如何推广和发展。商业计划将帮助你确保盈利，同时考虑到开支、定价和其他挑战。\u003c/p\u003e\n\u003cp\u003e在这个过程中，你可能会意识到多种商业模式都能满足你的愿景。没关系，你不一定非要严格地归入一个类别。你可以在同一业务中采用多种商业模式。例如，你可以在B2C零售店或网站上销售服装，但也可以通过B2B批发业务模式向其他零售店销售大宗订单。采用多种经营模式有时是实现目标的最佳途径。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e资源：\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/business-proposal\" target=\"_blank\"\u003e如何撰写商业计划书：简单模板\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/business-plan-examples\" target=\"_blank\"\u003e7个精选商业计划书案例，创业必备\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003e找到成功的电商商业模式\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e大多数产品都属于上述核心商业模式之一。根据你的产品或细分市场，你可能无法选择哪种电商商业模式。\u003c/p\u003e\n\u003cp\u003e这在很大程度上取决于您计划销售的产品类型。有些产品自然属于某些类别。不过，你最终选择哪种销售模式，将决定并塑造你未来的整个\u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003e商业计划\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e将上述不同的商业模式作为你可以依赖的启动平台。然后，继续创新为客户提供价值的方式。你很快就会看到一个好的商业模式所带来的影响，避免许多\u003ca href=\"/blog/business-mistakes\" target=\"_blank\"\u003e常见商业错误\u003c/a\u003e，以正确的方式开启创业之路。\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/ecommerce-trends\"\u003e2021年你需要关注的11个电商趋势（含2019-2020年预测回顾）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/welcome-email\"\u003e如何撰写有效的欢迎邮件（附 12 个优秀案例）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/swot-analysis\"\u003eSWOT 分析：找到竞争优势的简单方法\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/currency-converter\"\u003e货币转换器简介和好用工具推荐\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/how-branded-website-help-your-business-sell-to-the-international\"\u003e品牌官网：高效触达市场，助推品牌出海\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/ddp-vs-dtc\"\u003e外贸术语 DDP 与 DDU 介绍 它们与新型电商模式 D2C 有什么区别？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-woocommerce\"\u003eShopify 和 WooCommerce 全面对比\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-vs-shopline\"\u003eShopify 与 Shopline- 跨境电商独立站建站工具对比与选择\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/12-things-to-sell-on-shopify-other-than-products\"\u003e虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/7412852-10-must-know-image-optimization-tips\"\u003eSEO 图片优化：10大必备图片优化技巧及在线图片处理软件推荐\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003e电商商业模式——常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业模式的主要类型是什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e企业对消费者（B2C）\u003c/li\u003e\n\u003cli\u003e企业对企业（B2B）\u003c/li\u003e\n\u003cli\u003e消费者对企业（C2B）\u003c/li\u003e\n\u003cli\u003e消费者对消费者（C2C）\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何建立商业模式？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可以通过撰写商业计划书来建立商业模式。商业计划书将帮助你确定哪种商业模式最适合你。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e什么是精益商业模式？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e精益商业模式是一种具有敏捷性和适应性的商业模式，因此企业可以在需要时迅速转向。它的目的是帮助企业以尽可能少的现金或库存运营，而不会出现现金或库存短缺的情况。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业模式的目的是什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e商业模式的目的是确定商业是如何发生的，资金是如何交换的，谁参与了每笔交易，以及企业是如何赚钱的。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"什么是电商商业模式？"},{"href":"#2","text":"常见的电商商业模式类型"},{"href":"#3","text":"14种电商商业模式示例"},{"href":"#4","text":"如何选择电商商业模式"},{"href":"#5","text":"找到成功的电商商业模式"},{"href":"#6","text":"电商商业模式——常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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