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About Us: Our Start and Company Values | Stitch Fix
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class="styles_textWrapper__KusV5"><h1 class="text_title-xlarge__HV41H text_has-bottom-spacing__niOR8">Your Style. Delivered.®</h1><p class="text_body-medium__l5MQz text_has-bottom-spacing__niOR8 styles_description__kz9VM">Stitch Fix is the original personal styling service for men and women that evolves with your tastes, needs and lifestyle. We help people discover the styles they will love that fit perfectly so they always look—and feel—their best.</p></div><img alt="" sizes="(min-width: 2000px) and (min-resolution: 3x) 667px, (min-width: 900px) and (min-resolution: 3x) 33vw, (min-resolution: 3x) 67vw, (min-width: 2000px) 1000px, (min-width: 900px) 50vw, 100vw" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 600w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_800/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 800w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_1000/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 1000w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_1200/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 1200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_1400/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 1400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_1600/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 1600w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_1800/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 1800w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_2000/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg 2000w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1728928997/landing-pages/pages/US/about/Fall%20'24/241014_About_Hero.jpg" width="4000" height="2848" style="width:100%;height:auto" fetchpriority="high"/></div></div><style data-testid="responsive-base-style" data-test-for="mrrp-_R1r76_">.mrrp-_R1r76_ { margin-top: 3rem; } @media screen and (min-width: 900px) { .mrrp-_R1r76_ { margin-top: 4rem; } }</style><style data-testid="responsive-base-style" data-test-for="mrrp-_R1r76_">.mrrp-_R1r76_ { margin-bottom: 3rem; } @media screen and (min-width: 900px) { .mrrp-_R1r76_ { margin-bottom: 4rem; } }</style><div style="margin-right:auto;margin-left:auto;padding-right:1rem;padding-left:1rem;max-width:644px" class="mrrp-_R1r76_"><h2 style="color:#25282d;text-align:center" class="text_title-large__Oa2vy text_has-bottom-spacing__niOR8">What We Stand For</h2><p style="color:#25282d;text-align:left" class="text_body-medium__l5MQz text_has-bottom-spacing__niOR8">It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve <em>y</em>our personal style over time.</p><h2 style="color:#25282d;text-align:center" class="text_title-large__Oa2vy text_has-bottom-spacing__niOR8">How We Got Here</h2><p style="color:#25282d;text-align:left" class="text_body-medium__l5MQz text_has-bottom-spacing__niOR8">Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.</p><h2 style="color:#25282d;text-align:center" class="text_title-large__Oa2vy text_has-bottom-spacing__niOR8">Our Stylists</h2><p style="color:#25282d;text-align:left" class="text_body-medium__l5MQz text_has-bottom-spacing__niOR8">We’re proud to work with expert Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.</p></div><div class="styles_section__MHeGX"><h2 class="text_title-large__Oa2vy">Our Executive Team</h2><div class="styles_persons__R48F5"><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"><img alt="Matt Baer" loading="lazy" sizes="(min-resolution: 3x) 147px, 220px" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1724284321/ELT/Matt_Baer2.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1724284321/ELT/Matt_Baer2.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1724284321/ELT/Matt_Baer2.jpg 600w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_800/v1724284321/ELT/Matt_Baer2.jpg 800w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1724284321/ELT/Matt_Baer2.jpg" width="800" height="800" style="width:100%;height:auto"/></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Matt Baer</h3><p class="text_body-small__vzXGO">Chief Executive Officer</p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Matt is our Chief Executive Officer and a member of the Stitch Fix Board of Directors.</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"><img alt="Casey O'Connor" loading="lazy" sizes="(min-resolution: 3x) 147px, 220px" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1724281199/ELT/Casey_OConnor_2.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1724281199/ELT/Casey_OConnor_2.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1724281199/ELT/Casey_OConnor_2.jpg 600w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_800/v1724281199/ELT/Casey_OConnor_2.jpg 800w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1724281199/ELT/Casey_OConnor_2.jpg" width="800" height="800" style="width:100%;height:auto"/></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Casey O'Connor</h3><p class="text_body-small__vzXGO">Chief Legal Officer</p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Casey is responsible for the company’s legal affairs.</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"><img alt="David Aufderhaar" loading="lazy" sizes="(min-resolution: 3x) 147px, 220px" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1724284215/ELT/David_Aufderhaar2.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1724284215/ELT/David_Aufderhaar2.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1724284215/ELT/David_Aufderhaar2.jpg 600w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1724284215/ELT/David_Aufderhaar2.jpg" width="786" height="800" style="width:100%;height:auto"/></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">David Aufderhaar</h3><p class="text_body-small__vzXGO">Chief Financial Officer</p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">David leads the Finance team, and is deeply involved in expanding the growth opportunities ahead for the business.</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"><img alt="Lillian Reaume" loading="lazy" sizes="(min-resolution: 3x) 147px, 220px" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1724284152/ELT/Lillian_Reaume2.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1724284152/ELT/Lillian_Reaume2.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1724284152/ELT/Lillian_Reaume2.jpg 600w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1724284152/ELT/Lillian_Reaume2.jpg" width="795" height="800" style="width:100%;height:auto"/></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Lillian Reaume</h3><p class="text_body-small__vzXGO">Chief People Officer</p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Lillian leads our People & Culture teams.</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"><img alt="Debbie Rose Woloshin" loading="lazy" sizes="(min-resolution: 3x) 147px, 220px" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1724286819/ELT/Debbie_171_1.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1724286819/ELT/Debbie_171_1.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1724286819/ELT/Debbie_171_1.jpg 600w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_800/v1724286819/ELT/Debbie_171_1.jpg 800w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1724286819/ELT/Debbie_171_1.jpg" width="800" height="796" style="width:100%;height:auto"/></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Debbie Rose Woloshin</h3><p class="text_body-small__vzXGO">Chief Marketing Officer</p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Debbie leads our Marketing and Creative teams.</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"><img alt="Tony Bacos" loading="lazy" sizes="(min-resolution: 3x) 147px, 220px" srcSet="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_200/v1724285158/ELT/Tony_Bacos3.jpg 200w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_400/v1724285158/ELT/Tony_Bacos3.jpg 400w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_600/v1724285158/ELT/Tony_Bacos3.jpg 600w, https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto,w_800/v1724285158/ELT/Tony_Bacos3.jpg 800w" src="https://res.cloudinary.com/stitch-fix/image/upload/f_auto,q_auto/v1724285158/ELT/Tony_Bacos3.jpg" width="800" height="800" style="width:100%;height:auto"/></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Tony Bacos</h3><p class="text_body-small__vzXGO">Chief Product & Technology Officer</p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Tony leads our technology, product, data science, security, and IT teams.</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div></div></div><div style="margin-right:auto;margin-left:auto;max-width:960px" class=""><hr style="margin-right:1.5rem;margin-left:1.5rem" class="divider_section__Ymngw"/></div><div class="styles_section__MHeGX"><h2 class="text_title-large__Oa2vy">Our Board</h2><div class="styles_persons__R48F5"><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Katrina Lake</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Founder and Executive Chairperson</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Matt Baer</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Chief Executive Officer</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Kofi Amoo-Gottfried</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">CMO of Door Dash</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Tim Baxter</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Former Chief Executive Officer, Express</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Bill Gurley</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">General Partner, Benchmark</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Sharon McCollam</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">President and Chief Financial Officer, Albertsons Companies</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Fiona Tan</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Chief Technology Officer, Wayfair</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div><div class="styles_personContainer__cZGuz"><div class="styles_personHeadshot__H3ysg"></div><h3 class="text_title-xsmall__N_z59 text_has-bottom-spacing__niOR8">Liz Williams</h3><p class="text_body-small__vzXGO"></p><div class="styles_personUnderline__LMZ69"><hr style="margin-top:1rem;margin-bottom:1rem" class="divider_item__WGLet"/></div><p style="margin-bottom:1rem" class="text_body-medium__l5MQz">Chief Executive Officer, El Pollo Loco</p><button type="button" class="button_root__orqKN button_text__GWJvg button_is-fixed-width__RXiAr">Read more</button></div></div></div><div class="styles_container__MVUnu"><h2 style="text-align:center" 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Prior to Foxtrot, she served as the Chief Executive Officer of Hart House, LLC, a vegan quick serve restaurant chain, from July 2021 to June 2022. Ms. Williams was the Chief Executive Officer of Drybar Holdings, LLC, an owner of hair salons providing blowouts and hair styling products and accessories, from June 2020 to 2021. From January 2018 to January 2020, she was President of Taco Bell International, part of YUM! Brands Inc., a leading operator of quick service restaurants. Prior to this role, Ms. Williams served as Chief Financial Officer of Taco Bell Corp. from October 2013 to January 2018 and Vice President, Financial Planning \u0026 Analysis from 2011 to 2013. Ms. Williams spent six years at Boston Consulting Group in the Consumer and Retail practice. She has a bachelor’s degree from the University of Texas and an MBA from Northwestern Kellogg School of Management. Ms. Williams currently serves on the boards of Stitch Fix (Nasdaq: SFIX), the leading online personalized styling service for men, women and kids, and Viant (Nasdaq: DSP), an advertising software provider.","image":{"src":"","alt":"Liz Williams"}}]},"getStarted":{"ctaHref":"/signup","ctaText":"Take your style quiz","title":"Ready to get started with Stitch Fix?"},"content":{"uid":"9206d97c1a654b81b2568908d04dc70c","_version":46,"attrs":{},"children":[{"type":"h2","attrs":{"style":{"text-align":"center"}},"uid":"e67ceff380714882a5032a751c77f55a","children":[{"text":"What We Stand For"}]},{"type":"p","attrs":{},"uid":"9a3bfbdccba245f3a5e0db4c85a08b41","children":[{"text":"It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve "},{"text":"y","italic":true},{"text":"our personal style over time."}]},{"type":"h2","attrs":{"style":{"text-align":"center"}},"uid":"71a3a4076f7e4d15aea332499409a2a9","children":[{"text":"How We Got Here"}]},{"type":"p","attrs":{},"uid":"5b5afd4cf3794a5dbc2eef3422e54c6a","children":[{"text":"Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017."}]},{"type":"h2","attrs":{"style":{"text-align":"center"}},"uid":"161e517dbb0f48c1b8a9a576f1675bb2","children":[{"text":"Our Stylists"}]},{"type":"p","attrs":{},"uid":"e03de807e844459e984f43d734016ea0","children":[{"text":"We’re proud to work with expert Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience."}]}],"type":"doc"}}},"__N_SSG":true},"page":"/about","query":{},"buildId":"growth-next-ui--87b8c7201ae52a9a28162095aa397f7c6f523f1b","assetPrefix":"https://assets.stitchfix.com/growth-next-ui","isFallback":false,"isExperimentalCompile":false,"gsp":true,"locale":"en-US","locales":["en-US","en-GB"],"defaultLocale":"en-US","domainLocales":[{"domain":"www.stitchfix.com","defaultLocale":"en-US"},{"domain":"www.stitchfix.co.uk","defaultLocale":"en-GB"}],"scriptLoader":[]}</script></body></html>