Optimiser ses campagnes Google Ads pour le Black Friday

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<main role="main"> <a id="main-content" tabindex="-1"></a> <div class="layout-content"> <div class="region region-content"> <div id="block-axess-refonte-content" class="block block-system block-system-main-block"> <article class="node node--type-blog node--promoted node--view-mode-full"> <div class="node__content"> <div class="wrapper-contents"> <div class="wrapper-header"> <div class="field field--name-field-date-maj field--type-datetime field--label-hidden field__item">novembre 2024</div> <h1 class="title">Optimiser ses campagnes Google Ads pour le Black Friday : Guide complet pour les e-commerçants </h1> <div class="wrapper-header__infos"> <div class="field field--name-field-thematique field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Thématique</div> <div class="field__item">Marketing digital</div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Tags</div> <div class="field__items"> <div class="field__item">Conseils</div> <div class="field__item">SEA</div> </div> </div> <div class="author-article">Par Erwan REY</div> </div> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-header-blog"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/header_blog_desktop/public/medias/image/2024/11/AdobeStock_386895829%202.png?itok=RNlKsyEh 1x" media="all and (min-width: 769px)" type="image/png" width="610" height="386"/> <source srcset="/sites/default/files/styles/header_blog_mobile/public/medias/image/2024/11/AdobeStock_386895829%202.png?itok=FOI5HnqO 1x" media="all and (max-width: 640px)" type="image/png" width="360" height="216"/> <img loading="eager" src="/sites/default/files/styles/header_blog_mobile/public/medias/image/2024/11/AdobeStock_386895829%202.png?itok=FOI5HnqO" width="360" height="216" alt="Optimiser ses campagnes Google Ads pour le black friday" /> </picture> </div> </article> </div> </div> <div class="wrapper-contents__container"> <div class="wrapper-rebond-auteur"><div class="rebond-card-auteur"><div> <div class="rebond-card-auteur__titre">L'auteur</div> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-auteur"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/auteur_desktop/public/medias/image/2024/07/Erwan.png?itok=oik1TUCt 1x" media="all and (min-width: 769px)" type="image/png" width="200" height="200"/> <source srcset="/sites/default/files/styles/auteur_mobile/public/medias/image/2024/07/Erwan.png?itok=LB_uUZtO 1x" media="all and (max-width: 640px)" type="image/png" width="120" height="120"/> <img loading="eager" src="/sites/default/files/styles/auteur_mobile/public/medias/image/2024/07/Erwan.png?itok=LB_uUZtO" width="120" height="120" alt="Portrait Erwan rey" /> </picture> </div> </article> </div> <div class="field field--name-title field--type-string field--label-hidden field__item">Erwan REY</div> <div class="field field--name-field-fonction field--type-string field--label-hidden field__item">Lead Expert SEA</div> <div class="wrapper-linkedin"><a href="https://www.linkedin.com/in/erwanrey/" role="button" class="link link-linkedin external">Linkedin</a></div> <a href="/contactez-nous" class="link-contact">Contactez-moi</a></div> </div> </div> <div class="wrapper-contents__content"> <div class="clearfix text-formatted field field--name-field-chapo field--type-text-long field--label-hidden field__item"><p>La période du Black Friday et des fêtes représente un enjeu majeur pour les e-commerçants. Une stratégie Google Ads bien pensée peut faire la différence entre une saison exceptionnelle et des opportunités manquées. Découvrez comment maximiser vos performances tout en maintenant une rentabilité optimale. </p> </div> <div class="summary"><h3 class="summary__title">Sommaire</h3> <div class="summary__content"><div class="item-list"><ul><li class="level-1"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h2-5475-0" data-summary-id="paragraph-h2-5475-0" class="level-1">Les fondamentaux d'une stratégie Google Ads performante </a><div class="item-list"><ul class="sublist-level-2"><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5475-1" data-summary-id="paragraph-h3-5475-1" class="level-2">Maîtriser les indicateurs clés </a></li><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5475-2" data-summary-id="paragraph-h3-5475-2" class="level-2">Adapter sa stratégie selon son modèle </a></li></ul></div></li><li class="level-1"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h2-5475-3" data-summary-id="paragraph-h2-5475-3" class="level-1">Optimisation du catalogue et allocation budgétaire </a><div class="item-list"><ul class="sublist-level-2"><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5475-4" data-summary-id="paragraph-h3-5475-4" class="level-2">Analyse approfondie des performances </a></li><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5475-5" data-summary-id="paragraph-h3-5475-5" class="level-2">Correction des déséquilibres </a></li></ul></div></li><li class="level-1"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h2-5475-6" data-summary-id="paragraph-h2-5475-6" class="level-1">Les produits d'appel : un levier stratégique </a><div class="item-list"><ul class="sublist-level-2"><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5475-7" data-summary-id="paragraph-h3-5475-7" class="level-2">Identification et exploitation </a></li><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5475-8" data-summary-id="paragraph-h3-5475-8" class="level-2">Optimisation pour le Black Friday </a></li></ul></div></li><li class="level-1"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h2-5476-0" data-summary-id="paragraph-h2-5476-0" class="level-1">Configuration technique et suivi des performances </a><div class="item-list"><ul class="sublist-level-2"><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5476-1" data-summary-id="paragraph-h3-5476-1" class="level-2">Paramétrage optimal </a></li><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5476-2" data-summary-id="paragraph-h3-5476-2" class="level-2">Pilotage quotidien </a></li><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5476-3" data-summary-id="paragraph-h3-5476-3" class="level-2">Analyse de la saisonnalité </a></li><li class="level-2"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h3-5476-4" data-summary-id="paragraph-h3-5476-4" class="level-2">Optimisation du Merchant Center </a></li></ul></div></li><li class="level-1"><a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants#paragraph-h2-5476-5" data-summary-id="paragraph-h2-5476-5" class="level-1">Choisissez Axess Adcom pour vous accompagner dans la mise en place de votre stratégie Google Ads ! </a></li></ul></div></div> </div> <div class="field field--name-field-paragraphes field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2 data-summary-id="paragraph-h2-5475-0" id="paragraph-h2-5475-0">Les fondamentaux d'une stratégie Google Ads performante </h2><h3 data-summary-id="paragraph-h3-5475-1" id="paragraph-h3-5475-1">Maîtriser les indicateurs clés </h3><p>Le succès de vos campagnes repose avant tout sur le suivi des bons indicateurs de performance. Le chiffre d'affaires hors taxes constitue la base de votre analyse, permettant de calculer des métriques essentielles comme le coût des ventes. La marge brute par produit et par catégorie de produit est également cruciale pour orienter intelligemment vos investissements publicitaires. </p><h3 data-summary-id="paragraph-h3-5475-2" id="paragraph-h3-5475-2">Adapter sa stratégie selon son modèle </h3><p>Les approches diffèrent selon votre type d'e-commerce : </p><ul><li>Pour un e-commerce "one-shot" (meubles, électroménager), l'accent est mis sur la maximisation du ROAS pour chaque vente </li><li>Pour un e-commerce récurrent (cosmétiques, alimentation), la priorité est l'acquisition de nouveaux clients et le calcul de la Lifetime Value.  </li></ul><h2 data-summary-id="paragraph-h2-5475-3" id="paragraph-h2-5475-3">Optimisation du catalogue et allocation budgétaire </h2><h3 data-summary-id="paragraph-h3-5475-4" id="paragraph-h3-5475-4">Analyse approfondie des performances </h3><p>Une répartition efficace des budgets nécessite une analyse détaillée de votre catalogue. Identifiez vos produits combinant marge élevée et forte demande - ils doivent être au cœur de votre stratégie publicitaire. Évaluez systématiquement les performances par marque, catégorie et produit pour aligner vos investissements avec les résultats réels. </p><h3 data-summary-id="paragraph-h3-5475-5" id="paragraph-h3-5475-5">Correction des déséquilibres </h3><p>Il est fréquent de constater des inadéquations entre la contribution d'une catégorie au chiffre d'affaires et son budget publicitaire. Par exemple, si une gamme génère 60% de votre marge mais ne reçoit que 20% du budget <a href="https://www.axess.fr/agence-marketing-digitale/certification-google-adwords"><u>Google Ads</u></a>, un rééquilibrage s'impose. </p><h2 data-summary-id="paragraph-h2-5475-6" id="paragraph-h2-5475-6">Les produits d'appel : un levier stratégique </h2><h3 data-summary-id="paragraph-h3-5475-7" id="paragraph-h3-5475-7">Identification et exploitation </h3><p>Les produits d'appel jouent un rôle crucial dans votre stratégie d'acquisition. Ces articles, caractérisés par leur prix attractif ou une forte demande, servent de point d'entrée pour attirer de nouveaux clients. L'analyse du parcours client et des ventes croisées permet d'identifier ces produits stratégiques. </p><h3 data-summary-id="paragraph-h3-5475-8" id="paragraph-h3-5475-8">Optimisation pour le Black Friday </h3><p>Pour maximiser l'impact de vos produits d'appel pendant le Black Friday : </p><ul><li>Proposez des promotions agressives pour augmenter le taux de clic </li><li>Créez des campagnes dédiées avec des budgets spécifiques </li><li>Optimisez les fiches produits avec des images et descriptions attractives </li></ul></div> </div> <div class="field field--name-field-liens field--type-link field--label-hidden field__items"> <div class="field__item"><a href="/contactez-nous">Je veux être prêt pour le Black Friday !</a></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2 data-summary-id="paragraph-h2-5476-0" id="paragraph-h2-5476-0">Configuration technique et suivi des performances </h2><h3 data-summary-id="paragraph-h3-5476-1" id="paragraph-h3-5476-1">Paramétrage optimal </h3><p>Une configuration technique rigoureuse est indispensable. Mettez à jour vos audiences, utilisez les extensions d'annonce spécifiques au Black Friday et sécurisez votre marque en achetant votre nom de marque. Le tracking doit également être irréprochable, avec une attention particulière portée aux valeurs de conversion et au suivi des nouveaux clients. </p><h3 data-summary-id="paragraph-h3-5476-2" id="paragraph-h3-5476-2">Pilotage quotidien </h3><p>Pendant la période de pointe, un suivi quotidien rigoureux s'impose : </p><ul><li>Vérification régulière des flux produits </li><li>Surveillance des KPIs clés (ROAS, dépenses quotidiennes, CA) </li><li>Ajustements des budgets et des enchères selon les performances </li></ul><h3 data-summary-id="paragraph-h3-5476-3" id="paragraph-h3-5476-3">Analyse de la saisonnalité </h3><p>L'<a href="https://www.axess.fr/agence-marketing-digitale/data-analytics"><u>étude des données</u></a> historiques permet d'identifier les jours clés et d'anticiper les pics de vente. Cette analyse guide la préparation logistique et l'allocation des budgets. Un sous-investissement pendant les périodes critiques peut entraîner des pertes significatives de parts de marché. </p><h3 data-summary-id="paragraph-h3-5476-4" id="paragraph-h3-5476-4">Optimisation du Merchant Center </h3><p>Votre présence sur Google Shopping doit être optimale : </p><ul><li>Affichage précis des délais de livraison </li><li>Mise en place de politiques de retour attractives </li><li>Configuration des prix soldés et promotions </li><li>Communication claire sur les garanties de livraison avant Noël </li></ul><h2 data-summary-id="paragraph-h2-5476-5" id="paragraph-h2-5476-5">Choisissez Axess Adcom pour vous accompagner dans la mise en place de votre stratégie Google Ads ! </h2><p>Le succès de vos campagnes Google Ads pendant le Black Friday et les fêtes repose sur une préparation minutieuse et un pilotage précis. L'analyse des données, l'optimisation continue et la réactivité sont les clés d'une performance optimale. En suivant ces recommandations, vous maximiserez vos chances de réaliser une excellente saison commerciale tout en maintenant votre rentabilité </p><p>Il est important de faire appel à l’<a href="https://www.axess.fr/agence-marketing-digitale/adwords-et-liens-sponsorises"><u>expertise d’une agence SEA</u></a> pour garantir une stratégie Google Ads efficace durant la période cruciale de fin d'année. La mise en œuvre de ces stratégies requiert une approche méthodique et un suivi rigoureux. En collaborant avec <a href="https://www.axess.fr/agence-marketing-digitale"><u>Axess Adcom</u></a>, nos clients s'assurent d'avoir l'accompagnement nécessaire pour transformer cette période clé en un véritable succès commercial. Grâce à notre expérience et à notre savoir-faire, nous optimisons vos campagnes publicitaires pour maximiser votre retour sur investissement et atteindre vos objectifs de vente. </p></div> </div> </div> </div> </div> </div> </div> <div class="wrapper-contents__container__footer"> <div class="field field--name-field-bas-page field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--cta paragraph--view-mode--default" > <div class="paragraph__container"> <div class="paragraph__container__contents"> <div class="field field--name-field-media-image field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"><article class="media media--type-image media--view-mode-image-cta"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/image_cta_desktop_485x300/public/medias/image/2024/10/AdobeStock_428564931.jpeg?itok=AGAAZ-U2 1x" media="all and (min-width: 769px)" type="image/jpeg" width="485" height="300"/> <source srcset="/sites/default/files/styles/image_cta_desktop_485x300/public/medias/image/2024/10/AdobeStock_428564931.jpeg?itok=AGAAZ-U2 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="485" height="300"/> <source srcset="/sites/default/files/styles/image_cta_mobile_312x193/public/medias/image/2024/10/AdobeStock_428564931.jpeg?itok=dGHcUPL_ 1x" media="all and (max-width: 640px)" type="image/jpeg" width="312" height="193"/> <img loading="eager" src="/sites/default/files/styles/image_cta_mobile_312x193/public/medias/image/2024/10/AdobeStock_428564931.jpeg?itok=dGHcUPL_" width="312" height="193" alt="Axess IDM vous accompagne à chaque étape de votre projet " /> </picture> </div> </article> </div> </div> <div class="paragraph__container__contents__content"> <div class="field field--name-field-title field--type-string field--label-visually_hidden"> <div class="field__label visually-hidden">Titre</div> <div class="field__item">Préparez le Black Friday dès maintenant avec Axess Adcom</div> </div> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-visually_hidden"> <div class="field__label visually-hidden">Description</div> <div class="field__item"><p>L'agence Axess Adcom, c'est une équipe passionnée, motivée et experte au service de votre projet digital !</p></div> </div> <div class="field field--name-field-cta field--type-link field--label-visually_hidden"> <div class="field__label visually-hidden">Bouton CTA</div> <div class="field__item"><a href="/agence-marketing-digitale">Contactez-nous</a></div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div style="background-color:#F2F6FC" class="paragraph paragraph--type--vignettes-besoins paragraph--view-mode--default" > <div class="paragraph__contents"><h2 class="paragraph__title" style="color: #003882">Une agence marketing digitale au service de votre marque</h2> <div class="paragraph__contents__items item-list"><ul><li> <article class="node node--type-besoin node--promoted node--view-mode-vignette-besoin mode-affichage-titre-image"> <div class="node__content"> <a href="/agence-marketing-digitale/referencement-naturel" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/06/Adcom%20-%20R%C3%A9f%C3%A9rencement%20naturel.png?itok=jaWhht-o 1x" media="all and (min-width: 769px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/06/Adcom%20-%20R%C3%A9f%C3%A9rencement%20naturel.png?itok=jaWhht-o 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/06/Adcom%20-%20R%C3%A9f%C3%A9rencement%20naturel.png?itok=jJxLsTLT 1x" media="all and (max-width: 640px)" type="image/png" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/06/Adcom%20-%20R%C3%A9f%C3%A9rencement%20naturel.png?itok=jJxLsTLT" width="260" height="165" alt="Référencement naturel" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Agence SEO experte en référencement naturel depuis plus de 25 ans</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Prêt à conquérir la première position sur Google ? L’agence Axess Adcom vous accompagne dans votre stratégie de référencement naturel (SEO) afin d'accroitre votre notoriété et d’accélérer votre croissance !</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-besoin node--promoted node--view-mode-vignette-besoin mode-affichage-titre-image"> <div class="node__content"> <a href="/agence-marketing-digitale/adwords-et-liens-sponsorises" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/Adcom%20-%20SEO.png?itok=yCKXlDPi 1x" media="all and (min-width: 769px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/Adcom%20-%20SEO.png?itok=yCKXlDPi 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/Adcom%20-%20SEO.png?itok=HHRw_X9W 1x" media="all and (max-width: 640px)" type="image/png" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/Adcom%20-%20SEO.png?itok=HHRw_X9W" width="260" height="165" alt="Adcom - Agence certifié Google Partner Premier 2024" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Agence SEA : générez de la performance avec Google Ads</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Avec notre agence SEA, boostez la performance de vos campagnes Google Ads et maximisez votre retour sur investissemen. Axess Adcom, agence SEA certifiée Google AdWords et Google Partner</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-besoin node--promoted node--view-mode-vignette-besoin mode-affichage-titre-image"> <div class="node__content"> <a href="/agence-marketing-digitale/strategie-de-contenus" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2022/09/young-hipster-woman-smiling-sitting-in-coffee-shop-using-smartphone-smiling-technology-happy-internet_t20_XznLE6.jpg?itok=tBkfDXKQ 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2022/09/young-hipster-woman-smiling-sitting-in-coffee-shop-using-smartphone-smiling-technology-happy-internet_t20_XznLE6.jpg?itok=tBkfDXKQ 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2022/09/young-hipster-woman-smiling-sitting-in-coffee-shop-using-smartphone-smiling-technology-happy-internet_t20_XznLE6.jpg?itok=u-TEVakV 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2022/09/young-hipster-woman-smiling-sitting-in-coffee-shop-using-smartphone-smiling-technology-happy-internet_t20_XznLE6.jpg?itok=u-TEVakV" width="260" height="165" alt="Stratégie de contenus" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Agence de Content Marketing à Lyon </div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Boostez votre visibilité en confiant votre stratégie éditoriale à une agence experte en référencement.</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-besoin node--promoted node--view-mode-vignette-besoin mode-affichage-titre-image"> <div class="node__content"> <a href="/agence-marketing-digitale/data-analytics" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=LDsP-fm4 1x" media="all and (min-width: 769px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=LDsP-fm4 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=IVdsTzML 1x" media="all and (max-width: 640px)" type="image/png" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=IVdsTzML" width="260" height="165" alt="Data" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Agence web analytics & data au service de votre performance digitale </div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Axess Adcom, agence certifiée Google Analytics, vous accompagne dans la mesure et l'analyse de vos données. Pilotez la performance de vos actions marketing grâce à la donnée !</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-besoin node--promoted node--view-mode-vignette-besoin mode-affichage-titre-image"> <div class="node__content"> <a href="/agence-marketing-digitale/conseil-et-achat-media" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=P4rDMWEK 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=P4rDMWEK 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=d6nEuW2Q 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=d6nEuW2Q" width="260" height="165" alt="Article - Baromètre Unifié du Marché Publicitaire" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Axess Adcom, agence conseil en stratégie média & digitale</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Axess Adcom vous accompagne dans la création et l'optimisation de votre plan média digital. Boostez la performance de vos investissements média en confiant votre stratégie à une agence experte.</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-besoin node--promoted node--view-mode-vignette-besoin mode-affichage-titre-image"> <div class="node__content"> <a href="/agence-marketing-digitale/conseil-ux-ui" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/06/AdobeStock_408757092_0.jpeg?itok=VNljXTps 1x" media="all and (min-width: 769px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/06/AdobeStock_408757092_0.jpeg?itok=VNljXTps 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/06/AdobeStock_408757092_0.jpeg?itok=Dqxt9SO6 1x" media="all and (max-width: 640px)" type="image/jpeg" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/06/AdobeStock_408757092_0.jpeg?itok=Dqxt9SO6" width="260" height="165" alt="UX UI Design" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Agence conseil en expérience utilisateur et ergonomie web</div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Boostez votre taux de transformation et développez l'expérience client en confiant votre UX/UI à une agence experte.</div> </div> </div> </a> </div> </article> </li></ul></div></div> </div> </div> </div> </div> <div class="section-rebond-articles"><div class="section-rebond-articles__content"><div class="section-rebond-articles__content__title">Découvrez tous nos articles en marketing digital</div> <a href="/blog" class="section-rebond-articles__content__link">Tous les articles de blog</a><ul class="section-rebond-articles__content__list"> <article class="node node--type-blog node--promoted node--view-mode-teaser2"> <div class="node__content"> <a href="/blog/marketing-digital/publicite-netflix-france" class="field-group-link" hreflang="fr"> <div class="node__content__image"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-visually_hidden"> <div class="field__label 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