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Agence conseil en achat média digital & média planning | Axess Adcom
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class="wrapper-header__content"><div class="wrapper-header__content__thematique">STRATEGIE DIGITALE</div> <h1 class="title">Axess Adcom, agence conseil en stratégie média & digitale</h1> <div class="wrapper-header__content__chapo"><p>Notre agence de marketing digital accompagne les annonceurs dans la définition de leur <strong>stratégie média</strong> et de leur <strong>média planning digital</strong>.</p></div> </div> <div class="wrapper-header__content-right"><div class="wrapper-header__content-right__image"><article class="media media--type-image media--view-mode-titre-image-page-fille"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/header_desktop_504x320/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=5wZGgfl- 1x" media="all and (min-width: 769px)" type="image/jpeg" width="504" height="320"/> <source srcset="/sites/default/files/styles/header_mobile_360x258/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=JmPyKCEw 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="360" height="258"/> <source srcset="/sites/default/files/styles/header_mobile_360x258/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=JmPyKCEw 1x" media="all and (max-width: 640px)" type="image/jpeg" width="360" height="258"/> <img loading="eager" src="/sites/default/files/styles/header_mobile_360x258/public/medias/image/2024/05/AdobeStock_744756952.jpeg?itok=JmPyKCEw" width="360" height="258" alt="Article - Baromètre Unifié du Marché Publicitaire" /> </picture> </div> </article> </div> <div class="wrapper-header__content-right__link"><div class="wrapper-header__content-right__link__title">Prêt à embarquer ?</div> <a href="/contactez-nous" class="wrapper-header__content-right__link__cta">Contactez-nous</a></div> </div> </div> </div> <div class="wrapper-content__references"><div class="wrapper-content__references__container"><div class="wrapper-content__references__container__title">Ils nous font confiance</div> <div class="wrapper-content__references__container__list"><div class="item-list"><ul><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2023/08/Logos%20clients_Plan%20de%20travail%201.png?itok=lsbbEXfn" width="100" height="100" alt="logo client afpa" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/06/BEABA.png?itok=7H0zBmLQ" width="100" height="100" alt="Béaba" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/06/REGION%20AURA.png?itok=nKbh01HG" width="100" height="100" alt="Région Auvergne-Rhône-Alpes" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2023/09/Logos%20clients_Plan%20de%20travail%201-135.png?itok=QfgB6g2B" width="99" height="100" alt="Sigvaris Group" class="image-style-client" /> </div> </article> </div> </article> </li><li><article class="client"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-clients"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/client/public/medias/image/2024/06/ALLIADE%20HABITAT.png?itok=5nLrrCL3" width="100" height="100" alt="Alliade Habitat" class="image-style-client" /> </div> </article> </div> </article> </li></ul></div><a href="/references" class="wrapper-content__references__container__link">Voir nos références</a></div> </div> </div> <div class="field field--name-field-paragraphes field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><p>Nos experts apportent des recommandations personnalisées et sur mesure à vos enjeux, le tout avec objectivité par le biais de notre expertise en média planning. </p><h2>Notre approche</h2></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--pictos paragraph--view-mode--default" > <div class="wrapper-picto"> <div class="wrapper-bloc-pictos" data-items-nb="3"><div class="item-list"><ul><li><div class="wrapper-picto under-title"><article class="media media--type-picto media--view-mode-pictos"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Fichier source</div> <div class="field__item"> <img loading="lazy" src="/sites/default/files/styles/picto_140x120/public/medias/image/2024/06/1.1.png?itok=GRCe9FH_" width="140" height="120" alt="Approche 1" class="image-style-picto-140x120" /> </div> </div> </article> <div class="wrapper-title">Axess Adcom : agence de référence pour votre projet média</div> </div> </li><li><div class="wrapper-picto under-title"><article class="media media--type-picto media--view-mode-pictos"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Fichier source</div> <div class="field__item"> <img loading="lazy" src="/sites/default/files/styles/picto_140x120/public/medias/image/2024/06/2.1.png?itok=4AfzCD-A" width="140" height="120" alt="Approche 2" class="image-style-picto-140x120" /> </div> </div> </article> <div class="wrapper-title">L’orchestration de votre stratégie média par une agence de conseil digital </div> </div> </li><li><div class="wrapper-picto under-title"><article class="media media--type-picto media--view-mode-pictos"> <div class="field field--name-field-media-image field--type-image field--label-visually_hidden"> <div class="field__label visually-hidden">Fichier source</div> <div class="field__item"> <img loading="lazy" src="/sites/default/files/styles/picto_140x120/public/medias/image/2024/06/3.1.png?itok=wv3QNGSw" width="140" height="120" alt="Approche 3" class="image-style-picto-140x120" /> </div> </div> </article> <div class="wrapper-title">Une approche humaine et sereine</div> </div> </li></ul></div></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2>Axess Adcom : agence de référence pour votre projet média </h2></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--deux-colonnes paragraph--view-mode--default" data-color-txt="#000000" > <div class="wrapper-deux-colonnes"> <div class="wrapper-left"> <div class="clearfix text-formatted field field--name-field-texte-gauche field--type-text-long field--label-hidden field__item"><p>Que vous souhaitiez améliorer votre image, générer davantage de trafic ou de ventes en ligne, acquérir de nouveaux clients… Axess Adcom, <strong>agence d’achat média</strong>, accompagne de nombreux annonceurs évoluant dans divers secteurs d'activités. </p><p>Notre approche vous garantit pédagogie, transparence et équipe experte plurimédia, permettant de proposer des solutions sur mesure à chaque problématique. </p><p>Nos experts détiennent des compétences sur l’ensemble des métiers du Digital, de la TV, de la radio, l’OOH et le DOOH ainsi que sur la Presse. </p></div> </div> <div class="wrapper-right"> <div class="clearfix text-formatted field field--name-field-texte-droite field--type-text-long field--label-hidden field__item"><p>Nos expertises : </p><ul><li>Media Planning et étude de cibles </li><li>Activation pluri média : Digital, Affichage, Presse, Radio, TV </li><li>Campagne performance : Google Ads, Bing Ads, Social Ads</li><li>Opération d'influence</li></ul></div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2>L’orchestration de votre stratégie média</h2><p>Nos experts étudient attentivement les différents canaux de communication (touchpoint média) et émettent une recommandation détaillée des leviers à activer pour atteindre vos cibles ainsi que vos objectifs. </p><p>En tant qu’agence d’achat media, Axess Adcom met à votre service des sources d’informations uniques grâce à nos outils partenaires (Kantar TGI, Semrush, Keyword Planner…), que notre équipe utilise au quotidien pour <strong>élaborer des plans médias pointus</strong>, à la hauteur de vos enjeux marketing et de communication ! </p><p>La connaissance en achat média de notre agence se traduit également par sa connaissance des plateformes digitales majeures : <strong>Google Ads, Bing Ads, Amazon, Meta (Facebook & Instagram), Tiktok Ads, Pinterest Ads, LinkedIn Ads. </strong> </p></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--media-pleine-largeur paragraph--view-mode--default" > <div class="field field--name-field-media field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><article class="media media--type-image media--view-mode-media-pleine-largeur"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/media_pleine_largeur_desktop/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=G8i6T9RT 1x" media="all and (min-width: 769px)" type="image/png" width="1030" height="224"/> <source srcset="/sites/default/files/styles/media_pleine_largeur_mobile/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=mmBEIjxi 1x" media="all and (max-width: 640px)" type="image/png" width="767" height="211"/> <img loading="eager" src="/sites/default/files/styles/media_pleine_largeur_mobile/public/medias/image/2024/06/Adcom%20-%20Data.png?itok=mmBEIjxi" width="767" height="211" alt="Data" /> </picture> </div> </article> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--texte-riche paragraph--view-mode--default" > <div class="clearfix text-formatted field field--name-field-texte-riche field--type-text-long field--label-hidden field__items"> <div class="field__item"><h2>Agence de conseil digital Axess Adcom : Une approche humaine et sereine</h2><ul><li>Notre équipe vous apporte des réponses simples et sur-mesure pour vous orienter face aux volumes des acteurs média, à la multiplicité des solutions disponibles et à l’abondance des termes techniques. </li><li>En tant qu’<strong>agence conseil</strong>, nous mettons un point d’honneur à établir une relation de confiance avec les différents médias et avec votre équipe pour vous accompagner en conscience dans des choix stratégiques à opérer.</li><li>Une équipe <strong>pluri-médias et pluri-plateformes</strong> qui collabore au quotidien pour assurer la performance et le suivi de vos activations médias. </li><li>Une transparence totale sur les coûts d’achat : le respect total de la loi Sapin y compris sur les achats programmatiques (réception de l’ensemble des factures des supports).</li><li>Nous créons des modes de <strong>pilotage média </strong>exclusifs pour nos clients, adaptés à leur objectifs : euro investi, coût par visites réelles, coût par action… </li></ul></div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--cta paragraph--view-mode--default" > <div class="paragraph__container"> <div class="paragraph__container__contents"> <div class="field field--name-field-media-image field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Image</div> <div class="field__item"><article class="media media--type-image media--view-mode-image-cta"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/image_cta_desktop_485x300/public/medias/image/2023/11/AdobeStock_276234300.jpeg?itok=9zT7KaEX 1x" media="all and (min-width: 769px)" type="image/jpeg" width="485" height="300"/> <source srcset="/sites/default/files/styles/image_cta_desktop_485x300/public/medias/image/2023/11/AdobeStock_276234300.jpeg?itok=9zT7KaEX 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/jpeg" width="485" height="300"/> <source srcset="/sites/default/files/styles/image_cta_mobile_312x193/public/medias/image/2023/11/AdobeStock_276234300.jpeg?itok=t-LLoRaC 1x" media="all and (max-width: 640px)" type="image/jpeg" width="312" height="193"/> <img loading="eager" src="/sites/default/files/styles/image_cta_mobile_312x193/public/medias/image/2023/11/AdobeStock_276234300.jpeg?itok=t-LLoRaC" width="312" height="193" alt="Webinar Axess - Stratégies et leviers marketing 2024" /> </picture> </div> </article> </div> </div> <div class="paragraph__container__contents__content"> <div class="field field--name-field-title field--type-string field--label-visually_hidden"> <div class="field__label visually-hidden">Titre</div> <div class="field__item">Prêts à embarquer ?</div> </div> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-visually_hidden"> <div class="field__label visually-hidden">Description</div> <div class="field__item"><p>Du local à l'international, atteigniez vos objectifs de notoriété !</p></div> </div> <div class="field field--name-field-cta field--type-link field--label-visually_hidden"> <div class="field__label visually-hidden">Bouton CTA</div> <div class="field__item"><a href="/contactez-nous">Contactez-nous</a></div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div style="background-color:#F2F6FC" class="paragraph paragraph--type--vignettes-besoins paragraph--view-mode--default" > <div class="paragraph__contents"><h2 class="paragraph__title" style="color: #003882">Pour aller plus loin dans votre stratégie média et digitale</h2> <div class="paragraph__contents__items item-list"><ul><li> <article class="node node--type-page node--view-mode-vignette-besoin"> <div class="node__content"> <a href="/agence-marketing-digitale/conseil-et-achat-media/campagne-emailing" class="field-group-link" hreflang="fr"> <div class="field field--name-field-vignette-illustration field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Illustration vignette</div> <div class="field__item"><article class="media media--type-image media--view-mode-vignette-besoin-2"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_813915344.png?itok=P8Uvy_qu 1x" media="all and (min-width: 769px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_desktop_295x187/public/medias/image/2024/07/AdobeStock_813915344.png?itok=P8Uvy_qu 1x" media="all and (min-width: 641px) and (max-width: 768px)" type="image/png" width="295" height="187"/> <source srcset="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_813915344.png?itok=n4_hUdBx 1x" media="all and (max-width: 640px)" type="image/png" width="260" height="165"/> <img loading="lazy" src="/sites/default/files/styles/vignette_besoin_mobile_260x165/public/medias/image/2024/07/AdobeStock_813915344.png?itok=n4_hUdBx" width="260" height="165" alt="Agence spécialisée en email marketing" /> </picture> </div> </article> </div> </div> <div class="node__content__contents"> <div class="title">Agence spécialisée en email marketing </div> <div class="field field--name-field-resume field--type-string-long field--label-visually_hidden"> <div class="field__label visually-hidden">Résumé</div> <div class="field__item">Chez Axess Adcom, nous sommes là pour donner vie à vos stratégies d'email marketing et maximiser les performances de vos campagnes. Elles ne se limitent pas seulement à convertir vos prospects, mais aussi à entretenir des relations solides avec vos clients.</div> </div> </div> </a> </div> </article> </li></ul></div></div> </div> </div> </div> <div class="wrapper-cta-webform"><a href="" role="button" class="slide-up show">To top</a></div> <div class="wrapper-content__rebonds"><div class="wrapper-content__rebonds__container"><div class="wrapper-content__rebonds__container__title">Pour aller plus loin</div> <div class="wrapper-content__rebonds__container__contents"><div class="item-list"><ul class="wrapper-content__rebonds__container__contents__webinars"><li> <article class="node node--type-actualite node--promoted node--view-mode-pole-webinar"> <div class="node__content"> <a href="/webinars/open-source/glpi-top-plugins" class="field-group-link" hreflang="fr"><div class="webinar-pre-info"><p class="webinar-pre-info__date"><span class="webinar-pre-info__date__jour">Mardi</span> <span class="webinar-pre-info__date__jour-nb">26</span> <span class="webinar-pre-info__date__mois">nov.</span> </p> <div class="webinar-pre-info__heure">11h00</div> </div> <div class="webinar-info-contenu"><div class="webinar-info-contenu__label -a-venir">à venir</div> <div class="webinar-info-contenu__title">Libérez tout le potentiel de GLPI : le Top 5 des plugins incontournables qui vont révolutionner votre quotidien !</div> <div class="webinar-info-vision">45 min.<div class="webinar-info-vision__texte">En savoir plus</div> </div> </div> </a> </div> </article> </li><li> <article class="node node--type-actualite node--promoted node--view-mode-pole-webinar"> <div class="node__content"> <a href="/webinars/marketing-digital/demystifier-futur-du-search-2025" class="field-group-link" hreflang="fr"><div class="webinar-pre-info"><p class="webinar-pre-info__date"><span class="webinar-pre-info__date__jour">Jeudi</span> <span class="webinar-pre-info__date__jour-nb">28</span> <span class="webinar-pre-info__date__mois">nov.</span> </p> <div class="webinar-pre-info__heure">11h00</div> </div> <div class="webinar-info-contenu"><div class="webinar-info-contenu__label -a-venir">à venir</div> <div class="webinar-info-contenu__title">Révolution ou évolution ? Démystifier le futur du search en 2025</div> <div class="webinar-info-vision">45 min.<div class="webinar-info-vision__texte">En savoir plus</div> </div> </div> </a> </div> </article> </li></ul></div> <article class="node node--type-blog node--promoted node--view-mode-a-la-une"> <div class="node__content"> <a href="/blog/marketing-digital/campagnes-google-ads-black-friday-guide-complet-ecommercants" class="field-group-link" hreflang="fr"> <div class="rebond-blog-content"> <div class="rebond-blog-content__infos-text"> <div class="wrapper-date-maj">novembre 2024</div> <div class="title">Optimiser ses campagnes Google Ads pour le Black Friday : Guide complet pour les e-commerçants </div> <div class="clearfix text-formatted field field--name-field-chapo field--type-text-long field--label-visually_hidden"> <div class="field__label visually-hidden">Chapo</div> <div class="field__item"><p>La période du Black Friday et des fêtes représente un enjeu majeur pour les e-commerçants. Une stratégie Google Ads bien pensée peut faire la différence entre une saison exceptionnelle et des opportunités manquées. Découvrez comment maximiser vos performances tout en maintenant une rentabilité optimale. </p> </div> </div> </div> <div class="auteur-blog-rebond"><div> <div class="wrapper-left"> <div class="field field--name-field-visuel-principal field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-auteur-a-la-une"> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/avatar_auteur_article/public/medias/image/2024/07/Erwan.png?itok=Vi6GRuso" width="70" height="70" alt="Portrait Erwan rey" class="image-style-avatar-auteur-article" /> </div> </article> </div> </div> <div class="wrapper-right"> <div class="wrapper-right-top"> <div class="field field--name-title field--type-string field--label-hidden field__item">Erwan REY</div> <div class="field field--name-field-fonction field--type-string field--label-hidden field__item">Lead Expert 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