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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Felix R枚lkens</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Partner<a data-component="mdc-c-link" href="/de" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Berlin</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Advises global apparel, fashion, and luxury companies on strategy, merchandising, and go-to-market processes</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="ADB3A12C-BC23-47AA-B78B-5EB64A0EBE9E" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/felix-roelkens-0b538441/" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Felix leads McKinsey鈥檚 apparel, fashion, and luxury sector in Europe, the Middle East, and Africa (EMEA). He has deep expertise in the fashion, luxury, footwear, and sportswear industries. </p> <p>Over the past ten years, he has advised globally leading fashion brands and retailers across Europe, the United States, Middle East, Turkey, Latin America, and Asia on a broad range of topics. He has focused his work on Merchandising and Sourcing transformations, from product strategy to process design and operating-model transformations. Aside from that, Felix has worked on private-label strategies, growth transformations, internationalization programs, capability building, and marketing.</p> <p>He is one of the coauthors of McKinsey鈥檚 yearly <em>State of Fashion</em> report, which is published jointly with the Business of Fashion.</p> </div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" 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mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Apparel, Fashion & Luxury</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Retail</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>PUBLISHED WORK</h3> <p><em><a href="/industries/retail/our-insights/state-of-fashion">The State of Fashion 2025: Challenges at every turn</a>,</em> McKinsey & Company, November 2024</p> <p><a href="/sitecore/service/notfound.aspx?item=web%3a%7bce03534d-a301-4aa9-8d0d-078649714fd4%7d%40en"><em>The State of Fashion 2024: Finding pockets of growth as uncertainty reigns</em></a>, McKinsey & Company, November 2023</p> <p>“<a href="/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion">Great merchandising never goes out of fashion</a>,” McKinsey & Company, March 2023</p> <p><a href="/industries/retail/our-insights/state-of-fashion-archive"><em>The State of Fashion 2023: Holding onto growth as global clouds gather</em></a>, McKinsey & Company, November 2022</p> <p>“<a href="/industries/retail/our-insights/how-the-fashion-industry-can-get-into-a-metaverse-mindset">How the fashion industry can get into a metaverse mindset</a>,” McKinsey & Company, April 2022</p> <p>“<a href="/industries/retail/our-insights/mastering-off-price-fashion-in-an-omnichannel-world">Mastering off-price fashion in an omnichannel world</a>,” McKinsey & Company, April 2022</p> <h3>EDUCATION</h3> <p><strong>LMU München </strong><br /> BS, business administration</p> <p><strong>Stockholm School of Economics </strong><br /> MS, finance</p></div></div><div class="mdc-u-grid 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R枚lkens"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePUBLISHED WORK\u003c/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003ca href=\"/industries/retail/our-insights/state-of-fashion\"\u003eThe State of Fashion 2025: Challenges at every turn\u003c/a\u003e,\u003c/em\u003e McKinsey \u0026amp; Company, November 2024\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/sitecore/service/notfound.aspx?item=web%3a%7bce03534d-a301-4aa9-8d0d-078649714fd4%7d%40en\"\u003e\u003cem\u003eThe State of Fashion 2024: Finding pockets of growth as uncertainty reigns\u003c/em\u003e\u003c/a\u003e, McKinsey \u0026amp; Company, November 2023\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion\"\u003eGreat merchandising never goes out of fashion\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2023\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/industries/retail/our-insights/state-of-fashion-archive\"\u003e\u003cem\u003eThe State of Fashion 2023: Holding onto growth as global clouds gather\u003c/em\u003e\u003c/a\u003e, McKinsey \u0026amp; Company, November 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/how-the-fashion-industry-can-get-into-a-metaverse-mindset\"\u003eHow the fashion industry can get into a metaverse mindset\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/mastering-off-price-fashion-in-an-omnichannel-world\"\u003eMastering off-price fashion in an omnichannel world\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2022\u003c/p\u003e\n\u003ch3\u003eEDUCATION\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLMU M\u0026uuml;nchen \u003c/strong\u003e\u003cbr /\u003e\nBS, business administration\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eStockholm School of Economics \u003c/strong\u003e\u003cbr /\u003e\nMS, finance\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eFelix leads McKinsey鈥檚 apparel, fashion, and luxury sector in Europe, the Middle East, and Africa (EMEA). He has deep expertise in the fashion, luxury, footwear, and sportswear industries. \u003c/p\u003e\n\u003cp\u003eOver the past ten years, he has advised globally leading fashion brands and retailers across Europe, the United States, Middle East, Turkey, Latin America, and Asia on a broad range of topics. He has focused his work on Merchandising and Sourcing transformations, from product strategy to process design and operating-model transformations. Aside from that, Felix has worked on private-label strategies, growth transformations, internationalization programs, capability building, and marketing.\u003c/p\u003e\n\u003cp\u003eHe is one of the coauthors of McKinsey鈥檚 yearly \u003cem\u003eState of Fashion\u003c/em\u003e report, which is published jointly with the Business of Fashion.\u003c/p\u003e\n"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Felix"}},"expertise":{"jsonValue":[{"id":"d2036e61-3d6a-4c84-9f6b-7c65812f91d7","url":"","name":"Strategy and Corporate Finance","displayName":"Strategy \u0026 Corporate Finance","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Strategy \u0026 Corporate Finance"},"Faceted Search":[],"Practice E-mail":{"value":"strategy_practice_webmail@mckinsey.com, corporate_finance_practice@mckinsey.com"},"Closer 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