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EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--default-lower mck-c-enhanced-hero__text-content--default-lower-with-breadcrumb"><div class="mck-c-enhanced-hero-generic-items-wrapper-e83c6fd4-9fd9-4ede-a0ea-98f011553822"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--size-xxl___N8MW3_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1"><div>Apparel, Fashion & Luxury</div></h1></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="FloatingHeroes" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mdc-u-grid mdc-u-grid-col-md-12"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg mdc-u-grid-col-md-end-12 mdc-u-grid-col-md-span-12"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-4"><div class="mck-u-links-inline mdc-u-font-face-primary">Our pioneering expertise and global network enable our apparel, fashion, and luxury clients to drive change and flourish in a fast moving and unpredictable industry.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p>The combination of today’s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global-fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is increasingly important.</p> </div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="StandalonePromo" class="Factoid_mck-c-factoid__iaOxL mck-c-module-wrapper mdc-u-grid mdc-u-grid-gutter-xl" data-module-name="factoid"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="Factoid_mck-c-factoid__inner-module-wrapper__Rj84R mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start Factoid_mck-c-factoid__items-wrapper__2rAfP mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-md-2 mdc-u-grid-col-lg-2"><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg" aria-label=">1500 apparel, fashion, and luxury projects in the last five years, spanning producers and brands, vertical-fashion retailers, apparel-multibrand retailers, department stores, and luxury-goods companies"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">>0</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">apparel, fashion, and luxury projects</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">in the last five years, spanning producers and brands, vertical-fashion retailers, apparel-multibrand retailers, department stores, and luxury-goods companies</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"></div></div></div><div class="FactoidItem_mck-c-factoid-item__GissZ FactoidItem_mck-c-factoid-item--with-separator__IZLxE"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-c-content-block--align-center___KRLtu_2734c4f mdc-u-grid-gutter-lg" aria-label=">100 experts including former product, merchandising, sales, and supply-chain industry leaders"><div aria-hidden="true"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-fluid-76 mck-c-factoid-item__title FactoidItem_mck-c-factoid-item__title--theme-light__pjYLX">>0</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f FactoidItem_mck-c-factoid-item__subtitle__w4Rvf mck-c-factoid-item__subtitle--large">experts</div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">including former product, merchandising, sales, and supply-chain industry leaders</div></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>What we do</div></h2><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-center mck-c-up__dek UpModule_mck-c-up__dek--center-aligned__31mqa"><div class="mdc-o-content-body">We advise all services along the value chain: consumer insights, value proposition, strategy, product creation, supply chain, channels, and stores.</div></div></div></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><span>Digital strategy</span></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We cocreate digital strategies with our clients to identify value down to e-commerce subchannels; achieve growth through personalization; set up omnichannel experience and direct-to-consumer acceleration programs; manage data and advanced-analytics transformations; and lead projects into successful execution with pilots and digital roadmaps for implementation. Our workshops tap into proprietary solutions and tools to pressure test outcomes through interactive formats like wargaming.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><span>International growth</span></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We assess international growth potential through initial market screening, value-proposition creation and selection, detailed market-entry plan development, and regional-country organization design. Our global network of experts works with proprietary solutions and tools to generate in-depth consumer insights from both qualitative- and quantitative-research methods.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><span>Pricing and promotions</span></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Our pricing approach is grounded in both our extensive apparel experience along with our application of repeatable analytics. One way we do this is through our proprietary solution, <a href="https://www.periscope-solutions.com/solutions/pricing-solutions/price-advisor/">Periscope Price Advisor</a>, which is used to guide apparel companies through the forecasting, markdown, pricing, and promotion decisions they need to make throughout a product's life cycle to maximize margin.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Speed and merchandising</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We help accelerate end-to-end product creation and increase in-season response by redesigning the product-creation calendars. This helps streamline processes and clarify roles and responsibilities within an organization. Through process digitization and consumer-data analysis, we apply insights to merchandising and right-sizing of assortments to ensure consumer centricity. On top, we build actionable, consumer-centric merchandising frameworks and help embed capabilities.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Omnichannel-supply chain</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We help organizations define and implement an omnichannel supply-chain strategy that balances four key tradeoffs—agility, flexibility, sustainability, and value—and is anchored in the consumer and customer experience. These focus areas include assessing end-to-end omnichannel readiness; optimizing integrated business-planning processes and capabilities across merchandising, allocation, supply chain, and finance teams; redesigning the physical distribution center and store footprint; and transitioning technology infrastructure to service and achieve a segmented omnichannel strategy.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><span>Sourcing</span></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We use a multiphase approach—from diagnosis to implementation—to help clients make their sourcing decisions, increase end-to-end productivity of value chains, build strategic supplier partnerships, and integrate sustainability into their practices. To do this, we tap into our network of global sourcing centers, <a href="/capabilities/operations/how-we-help-clients/product-development-procurement/design-to-value">international design-to-value labs</a>, and <a href="/capabilities/operations/how-we-help-clients/innovation-and-learning-centers/overview">our Innovation & Learning Centers</a> that focuses on textile manufacturing.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Transformation</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Through our restructuring work, we support companies in distress or crisis by optimizing cash and liquidity, addressing balance-sheet issues, and implementing rapid strategic and operational improvements. For our transformation work, we apply a proven recipe to significantly improve both performance and health. This includes holistically applying a full-potential mindset across top- and bottom-line levers, building capabilities, and putting the requirements in place to enable relentless execution.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><span>Postmerger management</span></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Postmerger, we help companies identify and tap into the right synergies, build capabilities, shape new corporate cultures, and streamline integrations. With value creation as our primary goal, we tailor the integration approach and pace it according to each client’s unique needs by assessing and aligning organizational compatibility to minimize any potential pain points along the way.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Sustainability</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We combine in-depth knowledge about the fashion industry and environmental, social, and governance topics to help our clients identify the most impactful levers toward sustainable business operations from product design, sourcing, and garment manufacturing to circular business models. Our dedicated team publishes extensive research on sustainability and the circular economy and works on providing new assessments and reports for the industry to track and follow the latest developments.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Featured capabilities</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients/product-development-procurement/design-to-value" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Design to Value" src="/~/media/mckinsey/business%20functions/operations/how%20we%20help%20clients/expertise/product%20development%20and%20procurement/design%20to%20value/design-to-value_thumb_726799641_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients/product-development-procurement/design-to-value" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Design-to-Value</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">In an environment of increasing consumer demands and complexity, design-to-value (DtV) 4.0 drives bottom-line impact. Digital assets consider customers, products, and supply base. Advanced analytics enable deeper insights scaled across the business, and execution is sustained and accelerated through capability development.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients/innovation-and-learning-centers/overview" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="McKinsey Capability Centers" src="/~/media/mckinsey/business%20functions/operations/how%20we%20help%20clients/capability%20center%20network/overview/mcc-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients/innovation-and-learning-centers/overview" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Digital Capability Center</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Our Experience and Capability Centers for advanced operations can help your company advance to the forefront of operational excellence.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/how-we-help-clients/ignite" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/~/media/mckinsey/mckinsey%20solutions/digital%202020/overview/20_20_thumb_1068435200_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/how-we-help-clients/ignite" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Ignite</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Our expert-led diagnostic solutions provide C-level executives a holistic view of the value at stake and actionable recommendations to accelerate impact.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/b2c-pricing-solutions/b2c-price-optimization" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/~/media/mckinsey/business%20functions/marketing%20and%20sales/periscope/solutions/pricing%20b2c%20solutions/b2c-pricing_price-optimization_thumb_1044597320_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/solutions/periscope/solutions/b2c-pricing-solutions/b2c-price-optimization" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>B2C Pricing Optimization</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Make informed pricing decisions using real-time data and market analyses to increase profits</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-two-up-small mck-c-module-wrapper" data-module-name="two-up-small"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Knowledge Partnerships</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><span>Business of Fashion (BoF)</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Since 2017, we have partnered with the media company <a href="https://www.businessoffashion.com/">Business of Fashion</a> to provide a comprehensive view of the forces shaping the fashion industry. Together, we publish the annual <em>State of Fashion</em> report that offers an in-depth look at the leading global trends for the coming year, provides an update on industry sentiment based on the BoF–McKinsey global fashion survey, and contains the McKinsey global fashion index—a metric that estimates industry sales and tracks operating profit and economic value creation. Additionally, the McKinsey Apparel, Fashion & Luxury team is a knowledge partner for the <a href="https://www.businessoffashion.com/community/voices">BoF VOICES conference</a>, a leading industry event. We are pleased to announce the release of the 2025 edition in November 2024.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6"><a data-component="mdc-c-link" href="/industries/retail/our-insights/sporting-goods-industry-trends" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The World Federation of the Sporting Goods industry (WFSGI)</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Many sporting goods executives are looking to 2024 with more optimism. But in the year ahead, they will need to adapt to shifting consumer preferences, revisit planning practices, embrace ecosystems, and take action on sustainability.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" class="mck-c-three-up-circle ThreeUpCircleMedium_mck-c-three-up-circle--align-cards-center__MItxM mck-o-edge-to-edge mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Featured Experts</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__items-wrapper__3h9bc mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4 mdc-u-grid-col-lg-6"><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-615739bf-1bfc-4bd3-970e-41e71b31234d mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-615739bf-1bfc-4bd3-970e-41e71b31234d { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/gemma d auria/gemma d auria_std_img.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/gemma-d-auria" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Gemma D’Auria</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior partner, global leader of McKinsey’s Apparel, Fashion & Luxury sectorMilan</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Supports retail, fashion, and luxury brands in driving transformations for higher performance and health</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-e32ae34e-8cb9-4edd-8548-bcdb58800b75 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-e32ae34e-8cb9-4edd-8548-bcdb58800b75 { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/sandrine devillard/sandrine-devillard_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/sandrine-devillard" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Sandrine Devillard</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerMontréal</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Leads McKinsey's European consumer and retail sectors with a focus on consumer goods, apparel, fashion and luxury, and commercial...</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-8ae9f6d6-8371-4a3d-801a-f93afec7d02d mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-8ae9f6d6-8371-4a3d-801a-f93afec7d02d { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/anita balchandani/anita-balchandani_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/anita-balchandani" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Anita Balchandani</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerLondon</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Leads our apparel, fashion, and luxury work in EMEA, with deep expertise in multichannel and digital transformation</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-3b0c661c-f816-414e-9714-60b171515609 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-3b0c661c-f816-414e-9714-60b171515609 { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/joelle grunberg/joelle grunberg_ritm7457167_temp.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/joelle-grunberg" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Joëlle Grunberg </span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">PartnerNew York</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">A leader of McKinsey’s apparel, fashion, and luxury group in North America with a focus on growth strategy, international expansion,...</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-c8fa8e2a-ff14-4ccc-937c-1b7bf75a0358 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-c8fa8e2a-ff14-4ccc-937c-1b7bf75a0358 { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/fernanda hoefel/fernanda-hoefel_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/fernanda-hoefel" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Fernanda Hoefel</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">PartnerSão Paulo</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Member of the consumer group in Latin America, working with retail and consumer clients, and shopping malls, to drive value creation...</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-f8f31f5c-16dd-45ae-8afc-00b5ba16a90d mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-f8f31f5c-16dd-45ae-8afc-00b5ba16a90d { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/daniel zipser/daniel_zipser_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/daniel-zipser" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Daniel Zipser</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerShenzhen</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance,...</div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Featured Insight</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-fashion" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Woman standing in abstract 3d maze. 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Finding pockets of growth means navigating a complex maze.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="InsightsFactory" class="AllInsightsGrid_mck-c-all-insights-grid__3GoK0"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>Related Insights</div></h2></div><section class="mdc-u-grid mdc-u-grid-col-12 AllInsightsGrid_mck-c-all-insights-grid__grid-container__RroRf"><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/the%20beauty%20boom%20and%20beyond%20can%20the%20industry%20maintain%20its%20growth/the-beauty-boom-and-beyond-1093145614-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/the%20beauty%20boom%20and%20beyond%20can%20the%20industry%20maintain%20its%20growth/the-beauty-boom-and-beyond-1093145614-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt=" A makeup brush with blush particles artistically being shaken off" src="/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/the%20beauty%20boom%20and%20beyond%20can%20the%20industry%20maintain%20its%20growth/the-beauty-boom-and-beyond-1093145614-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>The beauty boom and beyond: Can the industry maintain its growth?</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-09-11T12:00:00Z">September 11, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The global beauty industry continued to grow in 2023, but the dynamics driving sector growth are shifting. 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</span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Our latest apparel CPO survey highlights five themes shaping the industry. Brands embracing selected best practices can turn...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/why-courting-aspirational-luxury-consumers-still-matters" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/why%20courting%20aspirational%20luxury%20consumers%20still%20matters/mckinsey-direct-cubes-1149662831-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/why%20courting%20aspirational%20luxury%20consumers%20still%20matters/mckinsey-direct-cubes-1149662831-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt="A jumble of identical white cubes." src="/~/media/mckinsey/industries/retail/our%20insights/why%20courting%20aspirational%20luxury%20consumers%20still%20matters/mckinsey-direct-cubes-1149662831-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>McKinsey Direct</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/why-courting-aspirational-luxury-consumers-still-matters" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Why courting aspirational luxury consumers still matters</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-04-12T12:00:00Z">April 12, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">To help insulate themselves from economic headwinds, luxury brands have focused much of their attention on serving high-net-worth...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/sustainable-style-how-fashion-can-afford-and-accelerate-decarbonization" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/sustainable%20style%20how%20fashion%20can%20afford%20and%20accelerate%20decarbonization/sustainable-style-gettyimages-626535993-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/sustainable%20style%20how%20fashion%20can%20afford%20and%20accelerate%20decarbonization/sustainable-style-gettyimages-626535993-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt=" Woman looking at dress hanging on rack while standing in store" src="/~/media/mckinsey/industries/retail/our%20insights/sustainable%20style%20how%20fashion%20can%20afford%20and%20accelerate%20decarbonization/sustainable-style-gettyimages-626535993-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/sustainable-style-how-fashion-can-afford-and-accelerate-decarbonization" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Sustainable style: How fashion can afford and accelerate decarbonization</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-03-28T12:00:00Z">March 28, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Translating fashion’s decarbonization commitments into action has proved difficult. A new McKinsey analysis outlines what...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/luxury-retail-is-about-emotions-not-transactions" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/luxury%20retail%20is%20about%20emotions%20not%20transactions/luxury-retail-is-about-emotions-bicester-village-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/luxury%20retail%20is%20about%20emotions%20not%20transactions/luxury-retail-is-about-emotions-bicester-village-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt="Shoppers carrying shopping bags walk outdoors through Bicester Village. " src="/~/media/mckinsey/industries/retail/our%20insights/luxury%20retail%20is%20about%20emotions%20not%20transactions/luxury-retail-is-about-emotions-bicester-village-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Podcast</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/luxury-retail-is-about-emotions-not-transactions" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Luxury retail is about ‘emotions, not transactions’</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-02-27T12:00:00Z">February 27, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The physical shopping experience matters more than ever, says Value Retail founder Scott Malkin, whose company owns some of the...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/sporting-goods-industry-trends" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/sporting%20goods%20industry%20trends/2024/sportinggoods-1535x1535.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/sporting%20goods%20industry%20trends/2024/sportinggoods-1535x1535.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt="Progression of a woman serving a tennis ball" src="/~/media/mckinsey/industries/retail/our%20insights/sporting%20goods%20industry%20trends/2024/sportinggoods-1535x1535.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Report</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/sporting-goods-industry-trends" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Time to move: Sporting goods 2024</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-01-30T12:00:00Z">January 30, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Many sporting goods executives are looking to 2024 with more optimism. But in the year ahead, they will need to adapt to shifting...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/apparel-brands-finally-shift-to-deeper-supplier-relationships" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/apparel%20brands%20finally%20shift%20to%20deeper%20supplier%20relationships/gettyimages-1336419387-cathumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/apparel%20brands%20finally%20shift%20to%20deeper%20supplier%20relationships/gettyimages-1336419387-cathumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt="Portrait of textile designer choosing fabric from stack of rolls inside sustainable workshop." src="/~/media/mckinsey/industries/retail/our%20insights/apparel%20brands%20finally%20shift%20to%20deeper%20supplier%20relationships/gettyimages-1336419387-cathumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/apparel-brands-finally-shift-to-deeper-supplier-relationships" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Apparel brands finally shift to deeper supplier relationships</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2023-12-04T12:00:00Z">December 4, 2023</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Brands recognize the value of partnering with suppliers but have been slow to act. Our latest survey finds that brands are finally...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-fashion-2024" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2024/the-state-of-fashion-2024-138489004-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2024/the-state-of-fashion-2024-138489004-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt="Female model walking on catwalk in front of crowd at fashion show." src="/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2024/the-state-of-fashion-2024-138489004-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Report</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-fashion-2024" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>The State of Fashion 2024: Finding pockets of growth as uncertainty reigns</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2023-11-29T12:00:00Z">November 29, 2023</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Fashion companies will face economic headwinds, technology shifts, and an evolving competitive landscape in 2024. However, shifting...</div></div></div></div></div></div><div class="AllInsightsGrid_mck-c-all-insights-grid__grid-item__XCX3t"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/retail/our-insights/beyond-quiet-luxury-brunello-cucinellis-billion-dollar-growth-formula" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/beyond%20quiet%20luxury%20brunello%20cucinellis%20billion%20dollar%20growth%20formula/brunello-cucinelli-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/industries/retail/our%20insights/beyond%20quiet%20luxury%20brunello%20cucinellis%20billion%20dollar%20growth%20formula/brunello-cucinelli-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center"/><img alt="Headshot of Brunello Cucinelli" src="/~/media/mckinsey/industries/retail/our%20insights/beyond%20quiet%20luxury%20brunello%20cucinellis%20billion%20dollar%20growth%20formula/brunello-cucinelli-thumb-1536x1536.jpg?cq=50&mw=767&car=42:25&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Interview</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/our-insights/beyond-quiet-luxury-brunello-cucinellis-billion-dollar-growth-formula" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link___lBbY1_2734c4f"><div>Beyond ‘quiet luxury’: Brunello Cucinelli’s billion-dollar growth formula</div></a></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2023-10-24T12:00:00Z">October 24, 2023</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The Italian luxury brand’s North American CEO, Massimo Caronna, shares how strategic supply chain investments and a contrarian...</div></div></div></div></div></div></section></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="ThreeUpLinkList_mck-c-3ull__F0W5g mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f UpModule_mdc-c-heading--title__4XbMT"><div>How we help clients</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><ul class="LinkListItems_mck-c-ll-items__list__LSn64"><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/apparel-fashion-luxury" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Apparel, Fashion & Luxury</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/big-data-and-advanced-analytics" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Advanced Analytics</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/commercial-transformation" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Commercial Transformation</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/digital-and-multichannel-excellence" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Digital & Multichannel Excellence</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/grocery" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Grocery</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Marketing</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/operations" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Operations</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/organization" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Organization</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/strategy" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Strategy</span></a></li></ul></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Back to practice overview</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="PromoBar_mck-c-promo-bar__tebi0 mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="promo-bar"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 mdc-u-grid-col-sm-12"><div class="mdc-u-grid-col-lg-span-9 mdc-u-grid-col-md-span-8 mdc-u-grid-col-sm-span-12"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-4"><div>Connect with our Retail Practice</div></h2></div></div></div></div><div class="PromoBar_mck-c-promo-bar__section-cta-wrapper__5UayI mdc-u-grid-col-lg-span-3 mdc-u-grid-col-md-span-4 mdc-u-grid-col-sm-span-12"><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f PromoBar_mck-c-promo-bar__section-cta-container__TZKYO"><a data-component="mdc-c-link" href="/industries/retail/contact-us" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Contact</span></a></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Apparel Fashion Luxury","displayName":"Apparel, Fashion \u0026 Luxury","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"f462ae20-12c2-4d6b-9058-cf5a2a2aaabe","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"Apparel Fashion Luxury","id":"F462AE2012C24D6B9058CF5A2A2AAABE","displayName":"Apparel, Fashion \u0026 Luxury","title":{"jsonValue":{"value":"Apparel, Fashion \u0026amp; Luxury"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":""},"pageSubheader":{"value":""},"Body":{"value":"\u003cp class=\"lead\"\u003eOur pioneering expertise and global network enable our Apparel, Fashion \u0026amp; Luxury clients to drive change and flourish in a fast-moving and unpredictable industry.\u003c/p\u003e\n\u003cp\u003eThe combination of today\u0026rsquo;s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is increasingly important.\u003c/p\u003e\n\u003ch2\u003eWho we are\u003c/h2\u003e\n\u003cp\u003eOur global team of experts includes former product, merchandising, sales, and supply-chain managers from renowned apparel, fashion, and luxury companies.\u003c/p\u003e\n\u003cp\u003eOver the last 5 years, we have brought our expertise and industry insights to more than 1000 apparel, fashion, and luxury projects. Our clients range from medium-size companies to industry leaders\u0026mdash;spanning across producers and brands, vertical fashion retailers, apparel multibrand retailers, department stores, and luxury-goods companies.\u003c/p\u003e\n\u003ch2\u003eWhat we do\u003c/h2\u003e\n\u003cp\u003eWe advise across all functions along the value chain\u0026mdash;consumer insights, value proposition, company strategy, product creation, supply chain, channels, and stores. Some specific examples include the following:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003e\u003cstrong\u003eDigital strategy.\u003c/strong\u003e We cocreate digital strategies with clients through workshops\u0026mdash;tapping into our proprietary solutions and tools\u0026mdash;that help to identify where the value is, design pilots, and build a digital road map for implementation.\u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003eInternational growth.\u003c/strong\u003e We assess international growth potential through initial market screening, creation and selection of a value proposition, development of a detailed market-entry plan, and design of the regional country organization. Our global network of experts works with proprietary solutions and tools, such as \u003cem\u003eMcKinsey FashionScope\u003c/em\u003e\u0026mdash;a city-level growth forecasting tool for the fashion industry\u0026mdash;and \u003cem\u003ePerisope \u003ca href=\"/solutions/insight-solutions\"\u003eInsights Solutions\u003c/a\u003e\u003c/em\u003e that generates in-depth consumer insights from both qualitative and quantitative research methods.\u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003ePricing and promotions.\u003c/strong\u003e Our pricing approach is grounded in both our extensive apparel experience along with our application of repeatable analytics. One example of how we do this is our proprietary solution, \u003cem\u003ePerisope \u003ca rel=\"noopener noreferrer\" href=\"https://www.periscope-solutions.com/solutions/pricing-solutions/price-advisor/\" target=\"_blank\"\u003ePrice Advisor\u003c/a\u003e\u003c/em\u003e, that is used to guide apparel companies through the pricing, forecasting, promotion, and markdown decisions they need to make throughout a product's life cycle to maximize margin.\u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003eSpeed.\u003c/strong\u003e We help accelerate end-to-end product creation and increase in-season response by redesigning the product-creation calendars. This helps streamline processes and clarify roles and responsibilities within an organization. Through digitizing processes and consumer-data analysis, we apply insights to merchandising and right-sizing of assortments to ensure consumer centricity is top of mind.\u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003eOmnichannel supply chain.\u003c/strong\u003e We help clients in end-to-end transformations to build out segmented supply-chain capabilities. This includes omnichannel readiness, inventory visibility, redesigning of the physical flow of goods from suppliers to consumers, demand forecasting, and order management. Our partnerships with leading IT companies help to optimize and accelerate clients\u0026rsquo; processes from planning through distribution to better manage costs and inventory along the way.\u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003eSourcing.\u003c/strong\u003e We use a multiphased approach\u0026mdash;from diagnosis to implementation\u0026mdash;to help clients to make their sourcing decisions, increase end-to-end productivity of value chains, build strategic supplier partnerships, and integrate sustainability into their practices. To do this, we tap into our network of global sourcing centers, international \u003ca href=\"/business-functions/operations/how-we-help-clients/product-development/design-to-value\"\u003eDesign-to-Value\u003c/a\u003e labs, and our Digital Capability Center in Aachen that focuses on textile manufacturing.\n \u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003eRestructuring.\u003c/strong\u003e We begin by setting the right strategy in place, targeting sources of commercial and operational value as well as nonfinancial drivers that serve as indicators of future performance. We then identify and capture value through our proprietary tools, such as our Perisope \u003ca rel=\"noopener noreferrer\" href=\"https://www.periscope-solutions.com/solutions/category-solutions/assortment-advisor/\" target=\"_blank\"\u003eAssortment Advisor\u003c/a\u003e software that models demand transferability and \u003ca rel=\"noopener noreferrer\" href=\"https://www.mckinseywave.com/\" target=\"_blank\"\u003eWave\u003c/a\u003e, our web-based program-management tool that tracks initiatives and quantifies impact from the transformation.\n \u003c/li\u003e\n \u003cli\u003e\u003cstrong\u003ePostmerger management.\u003c/strong\u003e Postmerger, we help clients identify and tap into the right synergies, build capabilities, shape new corporate cultures, and streamline integrations. With value creation always our primary goal, we tailor the integration approach and pace to each client\u0026rsquo;s unique needs, assessing and aligning organizational compatibility to minimize any potential pain points along the way.\u003c/li\u003e\n \u003ch2\u003ePartnerships\u003c/h2\u003e\n \u003ch3\u003eBusiness of Fashion (BoF)\u003c/h3\u003e\n \u003cp\u003eSince 2017, we have partnered with the media company \u003ca rel=\"noopener noreferrer\" href=\"https://www.businessoffashion.com/\" target=\"_blank\"\u003eBusiness of Fashion\u003c/a\u003e to provide a comprehensive view of the forces shaping the fashion industry. Together, we publish the annual \u003cem\u003eState of Fashion\u003c/em\u003e report that offers an in-depth look at the leading global trends for the coming year, provides an update on industry sentiment based on the BoF\u0026ndash;McKinsey Global Fashion Survey, and contains the McKinsey Global Fashion Index\u0026mdash;a metric that estimates industry sales and tracks operating profit and economic-value creation. Additionally, the McKinsey Apparel, Fashion \u0026amp; Luxury team is a knowledge partner for the \u003ca rel=\"noopener noreferrer\" href=\"https://www.businessoffashion.com/community/voices\" target=\"_blank\"\u003eBoF VOICES\u003c/a\u003e conference, one of the leading industry events.\u003c/p\u003e\n \u003ch3\u003eWomen\u0026rsquo;s Wear Daily (WWD)\u003c/h3\u003e\n \u003cp\u003eSince 2012, McKinsey has been the exclusive consulting-firm knowledge partner of the annual \u003ca rel=\"noopener noreferrer\" href=\"http://wwd.com/\" target=\"_blank\"\u003eWWD\u003c/a\u003e Apparel and Retail \u003ca rel=\"noopener noreferrer\" href=\"https://fairchildlive.com/\" target=\"_blank\"\u003eCEO Summit\u003c/a\u003e. Bringing together 250-plus apparel- and retail company presidents and CEOs, these summits serve as core platforms for global apparel-, fashion-, and luxury-industry leaders to meet and discuss the most cutting-edge topics facing their businesses.\u003c/p\u003e\n\u003c/ul\u003e"},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/retail/how we help clients/apparel fashion and luxury/afl_thumb_608166787_1536x1536.jpg","alt":"Apparel, Fashion \u0026 Luxury","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"Our pioneering expertise and global network enable our Apparel, Fashion \u0026amp; Luxury clients to drive change and flourish in a fast-moving and unpredictable industry."}},"sEODescription":{"value":""},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":true},"transparentNavBackground":{"value":false},"navigationTitle":{"value":""},"contentType":{"jsonValue":{"name":"Industries Service Line","displayName":"Industries Service Line","id":"{DC6D1B75-8B11-45BE-9CA2-34DF5BB7440B}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"1199EDF50DB24244A3014904A3667F1E","pageTitle":"How We Help Clients","displayName":"How We Help Clients"},{"id":"E63EC50302B34995A5904B5A042F3F6D","pageTitle":"Retail","displayName":"Retail"},{"id":"819BA13074D543B5914080CC2BFAB9E8","pageTitle":"Industries","displayName":"Industries","index":2},{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home"},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"Content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"98d2009c-1651-46f3-99c6-fb8efe7b4d04","componentName":"IntroCopyC","dataSource":"{17068011-3C1C-4D12-BFA8-EF9A07E5EDAD}","params":{"Container Width":"{\"Value\":{\"value\":\"-full-width\"},\"Key\":{\"value\":\"Full Width\"}}","Font Size":"{\"Value\":{\"value\":\"text-s\"},\"Key\":{\"value\":\"Small\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Text Position":"{\"Value\":{\"value\":\"-center\"},\"Key\":{\"value\":\"Center\"}}"},"fields":{"data":{"datasource":{"introCopy":{"jsonValue":{"value":"Our pioneering expertise and global network enable our apparel, fashion, and luxury clients to drive change and flourish in a fast moving and unpredictable industry."}},"callToActionLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Call To Action Link","queryString":"","anchor":""}}}},"placeholders":{"area-c":[]}},{"uid":"62087042-9e25-48e9-b596-ddd587421fdb","componentName":"FullTextC","dataSource":"{EC0D14E3-04B2-490A-A64C-F910D9F69F52}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Columns":"{\"Value\":{\"value\":\"1\"},\"Key\":{\"value\":\"1\"}}","Module Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"center\"}}","Section Title Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"Center\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"id":"EC0D14E304B2490AA64CF910D9F69F52","sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"leftColumnText":{"jsonValue":{"value":"\u003cp\u003eThe combination of today\u0026rsquo;s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global-fashion consumer than ever before. 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