CINXE.COM
Deutschland | Germany | McKinsey & Company
<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"653","DisplayDate":"1/1/1","OriginalPublicationDate":"11/22/2024","SitecoreId":"{EF7430C2-E056-4E04-BE95-57EFC8C1F679}","Title":"Deutschland","ArticleType":"","ContentType":"Office overview","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"de-de","AlternateLanguages":[{"DisplayName":"Deutsch ","LanguageCode":"de-de","Url":"/de"}],"NavigationLink":"germany","ActiveItemId":"{EF7430C2-E056-4E04-BE95-57EFC8C1F679}","OfficeCode":"de","MiniSiteId":"{D96C31C7-189A-4B99-9A68-167512D79EEC}"};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>Deutschland | Germany | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Deutschland | Germany " property="og:title" name="title"/><meta content="https://www.mckinsey.com/de/home" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg" property="og:image" name="image"/><meta content="{EF7430C2-E056-4E04-BE95-57EFC8C1F679}" name="sid"/><link href="https://www.mckinsey.com/de/home" rel="canonical"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Deutschland" name="twitter:title"/><meta content="https://www.mckinsey.com/de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg?mw=677&car=42:25" name="twitter:image"/><meta content="Deutschland" name="twitter:image:alt"/><meta content="Locations | Germany" name="searchresults-tags"/><meta content="Office overview" name="contenttype"/><meta name="next-head-count" content="51"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2cnroa-f-811d231f8-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"2382e121","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":51178,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732406364","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==BLu4bJoI+IYcKRD81qW7N+WoP4WV7lFsN632wlX5R/IsL16jppIkXoNexpRr8CoIFbGWUbmSUaHpBcvU300jrPFqW2TfsRbuqDEcdmSDjcuonsije2X26BWloIlN3ra4tfubldQtrTdvsmX/IWamswa70/L2nmHDen+7usv1XNvkGUsS/6wMDgEkHDF0oqstV8dDzSDxTL4k89XqnE4x9UVTip5Ai5oY2D1EwGzeeu8AlAUQzUXmKsXashLlh1SUeYoOpnFDRoG18Orv1BZVg+SYiqLanFV3gfKI03K/dar6ubUWmVrK4gQZDtSglseSE6RmgfNT3vpCv4Z6vfbcywWgRxrM2PK7GGigjAmFsQvdhCl4V5SAUYH8Xwgwvpbes3WxtS8EtVvwN7XwmewxyJZqdwwQjq1Pie0xsg8twAE=","ak.pv":"581","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer mdc-u-grid-gutter-xxs" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-edge-to-edge MultimediaHero_mck-c-multimedia-hero__ewHJg"><div class="MultimediaHero_mck-c-multimedia-hero__container__hiekv MultimediaHero_mck-c-multimedia-hero__container--default__Yk7s2"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-931393d7-37c7-45c4-9184-efb69299d769-multimedia-hero MultimediaHero_mck-c-multimedia-hero__bg-image__AHTc3"></div><div><style> .mck-c-multimedia-hero-gradient-931393d7-37c7-45c4-9184-efb69299d769 { display: none; background-image: linear-gradient(to bottom, rgb(255 255 255 / 0%) 0%, rgb(0 0 0 / 100%) 100%, rgb(0 0 0 / 60%) 100%); position: absolute; top: 20%; bottom: 0; left: 0; right: 0; opacity: 0.05; } @media screen and (min-width: 768px){ .mck-c-multimedia-hero-gradient-931393d7-37c7-45c4-9184-efb69299d769 { display: block; } } </style><div class="mck-c-multimedia-hero-gradient-931393d7-37c7-45c4-9184-efb69299d769"></div></div><div class="mck-o-container MultimediaHero_mck-c-multimedia-hero__full-height__PQlhd"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing MultimediaHero_mck-c-multimedia-hero__text-wrapper__kKKaZ MultimediaHero_mck-c-multimedia-hero__text-wrapper-with-bg-image___jYiE"><div class="MultimediaHero_mck-c-multimedia-hero__text-content__5m1xf mck-c-multimedia-hero__text-content--default"><style> @media screen and (min-width: 768px){ .mck-c-multimedia-hero-generic-items-wrapper-931393d7-37c7-45c4-9184-efb69299d769 { width: 100%; } } </style><div class="MultimediaHero_mck-c-multimedia-hero__generic-items-wrapper__tiMql MultimediaHero_mck-c-multimedia-hero__text-align-v-centered__G8r8R MultimediaHero_mck-c-multimedia-hero__generic-items-wrapper-align-h-center__qbrkH"><div class="mck-c-multimedia-hero-generic-items-wrapper-931393d7-37c7-45c4-9184-efb69299d769"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0 mck-c-multimedia-hero__generic-items-content"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1100 mdc-u-align-center"><div>McKinsey Deutschland</div></h1></div></div></div></div></div><div class="MultimediaHero_mck-c-multimedia-hero__arrow__YM1lZ mck-c-multimedia-hero__arrow--center mck-u-animation-bounce"><button data-component="mdc-c-button" aria-label="" type="button" id="down-arrow" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--ghost mdc-c-button--size-medium"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xxl___cL3ZT_2734c4f mck-link-arrow-down-icon"></span></button></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing mck-o-edge-to-edge" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start OneUpMedium_mck-c-one-up-medium__generic-item__qs8Tl GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/funktionen/nachhaltigkeit" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Win Green and Grow" src="/de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/funktionen/nachhaltigkeit%20ressourcenproduktivitat/win%20green%20and%20grow/mck-sustainabilty_ampersand_bl.jpg?cq=50&mw=1180&car=1:1&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0 OneUpMedium_mck-c-one-up-medium__tall-image__a6YSA"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/funktionen/nachhaltigkeit" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Win green & grow</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Wir sind überzeugt: Es ist essentiell, die Dekarbonisierung konsequent voranzutreiben und gleichzeitig Innovation, nachhaltiges Wirtschaftswachstum und die Wettbewerbsfähigkeit im internationalen Kontext zu stärken. Die Skalierung von Klima-Technologien in den kommenden Monaten und Jahren muss signifikant beschleunigt werden. Und sie birgt große Chancen für Unternehmen: Win green & grow!</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/de/funktionen/nachhaltigkeit" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Lesen Sie weiter</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Aktuelles</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/news/presse/2024-11-20-global-insurance-report-2025" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/de/~/media/mckinsey/industries/financial%20services/our%20insights/global%20insurance%20report%202025/global%20insurance%20report%202025-00-2159788604-hero-1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/news/presse/2024-11-20-global-insurance-report-2025" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span><p class="01squarebullet" style="margin: 6pt 0in;"><strong><span>McKinsey-Studie: Versicherungslücke bei Naturkatastrophen steigt um fast 50%</span></strong></p></span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-11-20T12:00:00Z">20. November 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ"><p>Weltweites Prämienwachstum bei gewerblichen Schaden- und Unfallversicherungen von 8% jährlich hauptsächlich...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/news/presse/the-spark-2024-spread-ai-gewinnt-deutschen-digitalpreis" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/news/presse/2024/202411-15%20the%20spark%20finale%202024/spread%20ai%20-%20winner%20the%20spark%202024.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/news/presse/the-spark-2024-spread-ai-gewinnt-deutschen-digitalpreis" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Effizienzschub für die Industrie: SPREAD AI gewinnt „The Spark – Der Deutsche Digitalpreis 2024“</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-11-15T12:00:00Z">15. November 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ"><span>Handelsblatt und McKinsey verleihen den Spark-Award zum neunten Mal – Thema „AI for Business“ richtet...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/news/presse/2024-11-11-state-of-fashion-2025" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/de/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2025/state-of-fashion-2025-2082189253-hero-1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/news/presse/2024-11-11-state-of-fashion-2025" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span><p>80% der Führungskräfte in der Modeindustrie erwarten keine Verbesserung der wirtschaftlichen Lage<strong><span style="line-height: 115%;"> </span></strong></p></span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-11-11T12:00:00Z">11. November 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ"><p>Kostenbewusstsein bremst Wachstum: 80% der befragten Käufer:innen planen, 2025 gleich viel oder weniger für Mode...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/news/presse/mckinsey-global-institute-the-next-big-arenas-of-competition" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/news/presse/2024/2024-10-24%20mgi%20global%20arenas%20of%20competition/arenas-640px%20(1).jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/news/presse/mckinsey-global-institute-the-next-big-arenas-of-competition" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Mehr Wachstum, mehr Dynamik: Diese 18 Arenen werden die Weltwirtschaft 2040 prägen</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-10-24T12:00:00Z">24. Oktober 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ"><span>Studie des McKinsey Global Institute: 18 so genannte „Arenen“ mit bis zu 48 Bio. US-Dollar Umsatz und 6 Bio....</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/news/presse/2024-10-17-global-banking-annual-review-2024" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/de/~/media/mckinsey/industries/financial%20services/our%20insights/global%20banking%20annual%20review%202024%20attaining%20escape%20velocity/global-banking-annual-review-2024-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/news/presse/2024-10-17-global-banking-annual-review-2024" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span><p class="01squarebullet" style="margin: 6pt 0.1in 3pt 0in;"><strong><span>Bankensektor ist Branche mit weltweit höchsten Gewinnen, aber niedrigsten Bewertungen</span></strong></p></span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-10-17T12:00:00Z">17. Oktober 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ"><p>McKinsey-Studie: Banken mit Gewinnen von 1,15 Bio. US-Dollar (1,05 Bio. Euro) im Jahr 2023 Branche mit den höchsten Gewinnen...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/news/presse/2024-10-10-the-state-of-retail-banking" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/de/~/media/mckinsey/industries/financial%20services/our%20insights/the%20state%20of%20retail%20banking%20profitability%20and%20growth%20in%20the%20era%20of%20digital%20and%20ai/hero-gettyimages-1364719854-color.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/news/presse/2024-10-10-the-state-of-retail-banking" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span><p><strong><span>Retail Banking: Erträge auf Rekordniveau, aber sinkende Zinsmargen und steigende Kosten setzen Institute unter Druck</span></strong></p></span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-10-10T12:00:00Z">10. Oktober 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ"><p>McKinsey: Weltweite Erträge im Privatkundengeschäft 2023 bei rund 3,1 Bio. US-Dollar (2,8 Bio. Euro) und damit 8%...</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/de/publikationen/tomorrow-podcast" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Cover Image McKinsey Podcast Tomorrow" src="/de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/publikationen/tomorrow%20-%20ein%20mckinsey%20podcast/tomorrow-cover_v2_1536x864px.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Podcast</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/de/publikationen/tomorrow-podcast" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Tomorrow - Ein McKinsey Podcast</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">In diesem Podcast stellen McKinsey-Expert:innen die Themen vor, die uns alle aktuell bewegen – und diskutieren, welche Auswirkungen sie auf das Morgen haben.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mdc-u-grid mck-c-one-up-medium-hero__image-container OneUpMediumHero_mck-c-one-up-medium-hero__image-container--text-overlap__UQQd0 mck-c-module-wrapper"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center"><div>Karriere</div></h2><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-0d109e1d-d0bb-493f-acaa-04645e032a60-one-up-medium-hero OneUpMediumHero_mck-c-one-up-medium-hero__bg-image__NDYjc"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class="OneUpMediumHero_mck-c-one-up-medium-hero__text-container__YcIkj OneUpMediumHero_mck-c-one-up-medium-hero__text-container--overlap__61kxg"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx mck-u-links-inline"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--is-full-width__xjFiZ"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Ihre Möglichkeiten bei McKinsey</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-left mck-c-up__dek"><div class="mdc-o-content-body"><p style="text-align: center;">Warum ist McKinsey Teil des Lebenslaufs so vieler erfolgreicher Menschen – aus Großkonzernen ebenso wie aus Start-ups und NGOs? Finden Sie heraus, ob McKinsey auch für Sie den nächsten Karriereschub bringen kann.<br /> <br /> <a rel="noopener noreferrer" href="https://karriere.mckinsey.de/" target="_blank">Zum Karriereportal</a></p></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="grid-wall"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 mdc-u-align-center"><div>Über McKinsey</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-center mck-c-up__dek UpModule_mck-c-up__dek--center-aligned__31mqa"><div class="mdc-o-content-body"><p>Wir unterstützen Unternehmen und Institutionen aus dem privaten, öffentlichen und sozialen Sektor bei ihren wichtigsten Veränderungen – in partnerschaftlicher und enger Zusammenarbeit. Erfahren Sie, was McKinsey als Firma auszeichnet.</p></div></div></div></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs mdc-u-grid--align-start mck-u-four-items-centered"><div class="BackgroundImageCard_mck-c-background-image-card__card__p6uYA"><a data-component="mdc-c-link" href="" class="BackgroundImageCard_mck-c-background-image-card__card-with-link__2ZTMo mdc-c-link___lBbY1_2734c4f"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-background-image-card-item-82a85fde-038a-4413-8130-6d2d1cca7337-0 BackgroundImageCard_mck-c-background-image-card__background-image__i1HuM"></div><style> .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-0 { opacity: 0; background-color: #F0F0F0; } .BackgroundImageCard_mck-c-background-image-card__card__p6uYA:hover .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-0 { transition: transform 0.4s ease-in-out 0s, opacity 0.4s ease-in-out 0s; transform: translateZ(0) scale(1.01, 1.01); backface-visibility: hidden; opacity: 0.3; } </style><div class="BackgroundImageCard_mck-c-background-image-card__background-overlay__bglLy mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-0"></div><div class="BackgroundImageCard_mck-c-background-image-card__card-header-wrapper__d504S BackgroundImageCard_mck-c-background-image-card__card-header-wrapper--vertical-align-low__V1_Pc mdc-u-grid"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-5 BackgroundImageCard_mck-c-background-image-card__card-header__UuLey BackgroundImageCard_mck-c-background-image-card__card-header--display-mode-light__h7PAa"><div>Gesellschaft </div><a data-component="mdc-c-link" href="" class="BackgroundImageCard_mck-c-background-image-card__right-arrow__0M3qU mdc-c-link___lBbY1_2734c4f" tabindex="-1"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></h3></div></a></div><div class="BackgroundImageCard_mck-c-background-image-card__card__p6uYA"><a data-component="mdc-c-link" href="" class="BackgroundImageCard_mck-c-background-image-card__card-with-link__2ZTMo mdc-c-link___lBbY1_2734c4f"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-background-image-card-item-82a85fde-038a-4413-8130-6d2d1cca7337-1 BackgroundImageCard_mck-c-background-image-card__background-image__i1HuM"></div><style> .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-1 { opacity: 0.3; background-color: #F0F0F0; } .BackgroundImageCard_mck-c-background-image-card__card__p6uYA:hover .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-1 { transition: transform 0.4s ease-in-out 0s, opacity 0.4s ease-in-out 0s; transform: translateZ(0) scale(1.01, 1.01); backface-visibility: hidden; opacity: 0.6; } </style><div class="BackgroundImageCard_mck-c-background-image-card__background-overlay__bglLy mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-1"></div><div class="BackgroundImageCard_mck-c-background-image-card__card-header-wrapper__d504S BackgroundImageCard_mck-c-background-image-card__card-header-wrapper--vertical-align-low__V1_Pc mdc-u-grid"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-5 BackgroundImageCard_mck-c-background-image-card__card-header__UuLey BackgroundImageCard_mck-c-background-image-card__card-header--display-mode-light__h7PAa"><div>Nachhaltigkeit</div><a data-component="mdc-c-link" href="" class="BackgroundImageCard_mck-c-background-image-card__right-arrow__0M3qU mdc-c-link___lBbY1_2734c4f" tabindex="-1"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></h3></div></a></div><div class="BackgroundImageCard_mck-c-background-image-card__card__p6uYA"><a data-component="mdc-c-link" href="" class="BackgroundImageCard_mck-c-background-image-card__card-with-link__2ZTMo mdc-c-link___lBbY1_2734c4f"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-background-image-card-item-82a85fde-038a-4413-8130-6d2d1cca7337-2 BackgroundImageCard_mck-c-background-image-card__background-image__i1HuM"></div><style> .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-2 { opacity: 0.3; background-color: #F0F0F0; } .BackgroundImageCard_mck-c-background-image-card__card__p6uYA:hover .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-2 { transition: transform 0.4s ease-in-out 0s, opacity 0.4s ease-in-out 0s; transform: translateZ(0) scale(1.01, 1.01); backface-visibility: hidden; opacity: 0.6; } </style><div class="BackgroundImageCard_mck-c-background-image-card__background-overlay__bglLy mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-2"></div><div class="BackgroundImageCard_mck-c-background-image-card__card-header-wrapper__d504S BackgroundImageCard_mck-c-background-image-card__card-header-wrapper--vertical-align-low__V1_Pc mdc-u-grid"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-5 BackgroundImageCard_mck-c-background-image-card__card-header__UuLey BackgroundImageCard_mck-c-background-image-card__card-header--display-mode-light__h7PAa"><div>Werte</div><a data-component="mdc-c-link" href="" class="BackgroundImageCard_mck-c-background-image-card__right-arrow__0M3qU mdc-c-link___lBbY1_2734c4f" tabindex="-1"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></h3></div></a></div><div class="BackgroundImageCard_mck-c-background-image-card__card__p6uYA"><a data-component="mdc-c-link" href="/de/uber-uns/geschichte" class="BackgroundImageCard_mck-c-background-image-card__card-with-link__2ZTMo mdc-c-link___lBbY1_2734c4f"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-background-image-card-item-82a85fde-038a-4413-8130-6d2d1cca7337-3 BackgroundImageCard_mck-c-background-image-card__background-image__i1HuM"></div><style> .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-3 { opacity: 0; background-color: #F0F0F0; } .BackgroundImageCard_mck-c-background-image-card__card__p6uYA:hover .mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-3 { transition: transform 0.4s ease-in-out 0s, opacity 0.4s ease-in-out 0s; transform: translateZ(0) scale(1.01, 1.01); backface-visibility: hidden; opacity: 0.3; } </style><div class="BackgroundImageCard_mck-c-background-image-card__background-overlay__bglLy mck-c-grid-wall-overlay-82a85fde-038a-4413-8130-6d2d1cca7337-3"></div><div class="BackgroundImageCard_mck-c-background-image-card__card-header-wrapper__d504S BackgroundImageCard_mck-c-background-image-card__card-header-wrapper--vertical-align-low__V1_Pc mdc-u-grid"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-5 BackgroundImageCard_mck-c-background-image-card__card-header__UuLey BackgroundImageCard_mck-c-background-image-card__card-header--display-mode-light__h7PAa"><div>Geschichte <div id="gtx-trans" style="position: absolute; left: -210px; top: -25px;"> <div class="gtx-trans-icon"> </div> </div></div><a data-component="mdc-c-link" href="/de/uber-uns/geschichte" class="BackgroundImageCard_mck-c-background-image-card__right-arrow__0M3qU mdc-c-link___lBbY1_2734c4f" tabindex="-1"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></h3></div></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd UpModule_mck-c-up__header-dek-container--is-full-width__xjFiZ"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-3 mdc-u-align-center"><div>Standorte in Deutschland & Österreich</div></h3></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p><span>In Deutschland und Österreich hat McKinsey Büros in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Köln, München, Stuttgart und Wien.</span></p></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/de/unsere-standorte" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">zur Übersicht</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="Mckinsey in Austria" src="/de/~/media/mckinsey/alumni%20center/image%20libraries/location%20images/europe%20and%20middle%20east/austria/austria_thumb_gettyimages-175209685_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>McKinsey in Österreich</span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">McKinsey ist Österreichs führende Topmanagement-Beratung und einer der beliebtesten Arbeitgeber für die Topabsolventen österreichischer Hochschulen.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://www.mckinsey.com/at" class="mdc-c-link-cta___NBQVi_2734c4f" target="_blank" aria-label="Zur österreichischen McKinsey Webseite"><span class="mdc-c-link__label___Pfqtd_2734c4f">Zur Webseite</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd UpModule_mck-c-up__header-dek-container--is-full-width__xjFiZ"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-3 mdc-u-align-center"><div>Gender-Hinweis</div></h3></div></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p>Vielfalt, Chancengerechtigkeit und Inklusion sind integrale Bestandteile unserer Mission – und unserer Kommunikation. Verwenden wir in Ausnahmefällen das generische Maskulinum, dient dies ausschließlich der Lesbarkeit. <a href="https://www.mckinsey.de/uber-uns/diversity">Diversity bei McKinsey.</a></p></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="PromoBar_mck-c-promo-bar__tebi0 mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="promo-bar"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-lg-12 mdc-u-grid-col-md-12 mdc-u-grid-col-sm-12"><div class="mdc-u-grid-col-lg-span-9 mdc-u-grid-col-md-span-8 mdc-u-grid-col-sm-span-12"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-4"><div>McKinsey in Deutschland</div></h2></div></div></div></div><div class="PromoBar_mck-c-promo-bar__section-cta-wrapper__5UayI mdc-u-grid-col-lg-span-3 mdc-u-grid-col-md-span-4 mdc-u-grid-col-sm-span-12"><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f PromoBar_mck-c-promo-bar__section-cta-container__TZKYO"><a data-component="mdc-c-link" href="/de/kontakt" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" aria-label=""><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Kontakt</span></a><a data-component="mdc-c-link" href="/de/unsere-standorte" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--secondary___Boipq_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Standorte</span></a></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"de-DE","dictionary":{},"sitecoreContext":{"route":{"name":"Home","displayName":"Home","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"ef7430c2-e056-4e04-be95-57efc8c1f679","itemLanguage":"de-DE","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"Home","id":"EF7430C2E0564E04BE9557EFC8C1F679","displayName":"Home","title":{"jsonValue":{"value":"Deutschland"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":""},"pageSubheader":{"value":""},"Body":{"value":""},"addTitleDivider":{"value":""},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/home/geo_videostill_thumb_1536x1536.jpg","alt":"McKinsey Deutschland","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":""}},"sEODescription":{"value":""},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":false},"transparentNavBackground":{"value":false},"navigationTitle":{"value":""},"contentType":{"jsonValue":{"name":"Office overview","displayName":"Office overview","id":"{6EA33560-387B-4E6E-9609-D120229E239F}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"D96C31C7189A4B999A68167512D79EEC","pageTitle":"Germany","displayName":"Germany"},{"id":"CAE19CF610334CD597DFE018E71C2817","pageTitle":"Europe and Middle East","displayName":"Europe and Middle East"},{"id":"35F8BF0D2B3F4B6FAB14D84B43413016","pageTitle":"Locations","displayName":"Locations"},{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home"},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"76e18aac-998b-434a-88f7-076913c75b26","componentName":"OneUpMedium","dataSource":"{8805EA7E-EF25-4EE4-A5CF-35296ACCDEE2}","params":{"Collapse Top Spacing":"1","Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Left\"}}","Background Color":"{\"Value\":{\"value\":\"lightest-grey\"},\"Key\":{\"value\":\"Lightest Grey\"}}","Display Mode":"{\"Value\":{\"value\":\"tall-standard\"},\"Key\":{\"value\":\"Tall Standard\"}}","Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Eyebrows":"1","Image Rendering Mode":"{\"Value\":{\"value\":\"up-left\"},\"Key\":{\"value\":\"Left\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/locations/europe-and-middle-east/deutschland/home/sustainability-win-green-and-grow-campaign-one-up-medium/win-green-and-grow-overview-generic-item"},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/funktionen/nachhaltigkeit ressourcenproduktivitat/win green and grow/mck-sustainabilty_ampersand_bl.jpg","alt":"Win Green and Grow","height":1536,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":null,"description":{"jsonValue":{"value":"Wir sind \u0026uuml;berzeugt: Es ist essentiell, die Dekarbonisierung konsequent voranzutreiben und gleichzeitig Innovation, nachhaltiges Wirtschaftswachstum und die Wettbewerbsf\u0026auml;higkeit im internationalen Kontext zu st\u0026auml;rken. Die Skalierung von Klima-Technologien in den kommenden Monaten und Jahren muss signifikant beschleunigt werden. Und sie birgt gro\u0026szlig;e Chancen f\u0026uuml;r Unternehmen: Win green \u0026amp; grow!"}},"eyebrow":{"jsonValue":{"value":""}},"title":{"jsonValue":{"value":"Win green \u0026amp; grow"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/de/sitecore/content/mckinsey/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"cTALinks":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Lesen Sie weiter","Url":"/de/funktionen/nachhaltigkeit","Target":"","CssClass":"","QueryString":"","Anchor":"","LinkTitle":"Nachhaltigkeit"}]}},"videoId":{"value":""},"genericItemUrl":{"url":"/de/funktionen/nachhaltigkeit","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":{"displayName":"Nachhaltigkeit"}}}]}}}},"placeholders":{"main-area":[]}},{"uid":"c3504f38-07e6-4274-83cd-bfd420b0ae07","componentName":"GeneralUp","dataSource":"{1F727656-163B-4E42-AA81-F89CFCCE530C}","params":{"Hide Eyebrows":"1","Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Module Type":"{\"Value\":{\"value\":\"three-up\"},\"Key\":{\"value\":\"3 UP\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"Aktuelles"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/de/news/presse/2024-11-20-global-insurance-report-2025"},"description":{"jsonValue":{"value":"\u003cp\u003eWeltweites Pr\u0026auml;mienwachstum bei gewerblichen Schaden- und Unfallversicherungen von 8% j\u0026auml;hrlich haupts\u0026auml;chlich durch Tariferh\u0026ouml;hungen - Nur 40% der Performance h\u0026auml;ngen davon ab, \u0026bdquo;wo\u0026ldquo; ein Versicherer t\u0026auml;tig ist, 60% davon \u0026bdquo;wie\u0026ldquo;\u0026nbsp;-\u0026nbsp;Generative KI bietet Potenziale f\u0026uuml;r Firmenkundenversicherer entlang der gesamten Wertsch\u0026ouml;pfungskette der Schaden- und Unfallversicherung\u003c/p\u003e"}},"title":{"jsonValue":{"value":"\u003cp class=\"01squarebullet\" style=\"margin: 6pt 0in;\"\u003e\u003cstrong\u003e\u003cspan\u003eMcKinsey-Studie: Versicherungsl\u0026uuml;cke bei Naturkatastrophen steigt um fast 50%\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e"}},"eyebrow":null,"displayDate":{"value":"2024-11-20T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Press Release","displayName":"Press Release","id":"{BF151C82-1C14-40BE-BE24-A8FE2E7EC3FE}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/de/~/media/mckinsey/industries/financial services/our insights/global insurance report 2025/global insurance report 2025-00-2159788604-hero-1536x864.jpg","alt":"","height":864,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"A6908A83DEA143338E7735A471DA3249"},"genericItemUrl":null},{"url":{"path":"/de/news/presse/the-spark-2024-spread-ai-gewinnt-deutschen-digitalpreis"},"description":{"jsonValue":{"value":"\u003cspan\u003eHandelsblatt und McKinsey verleihen den Spark-Award zum neunten Mal \u0026ndash; Thema \u0026bdquo;AI for Business\u0026ldquo; richtet sich an KI-Start-ups mit B2B-Gesch\u0026auml;ft \u0026ndash; Spread AI gewinnt mit KI-basierten Tools f\u0026uuml;r Ingenieur:innen \u0026ndash; Backbone Ventures, der Risikokapitalgeber f\u0026uuml;r unterrepr\u0026auml;sentierte Gr\u0026uuml;nder:innen, erh\u0026auml;lt den Diversity Accelerator Award\u003c/span\u003e"}},"title":{"jsonValue":{"value":"Effizienzschub f\u0026uuml;r die Industrie: SPREAD AI gewinnt \u0026bdquo;The Spark \u0026ndash; Der Deutsche Digitalpreis 2024\u0026ldquo;"}},"eyebrow":null,"displayDate":{"value":"2024-11-15T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Press Release","displayName":"Press Release","id":"{BF151C82-1C14-40BE-BE24-A8FE2E7EC3FE}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/news/presse/2024/202411-15 the spark finale 2024/spread ai - winner the spark 2024.jpg","alt":"","height":3135,"width":4724,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"A6908A83DEA143338E7735A471DA3249"},"genericItemUrl":null},{"url":{"path":"/de/news/presse/2024-11-11-state-of-fashion-2025"},"description":{"jsonValue":{"value":"\u003cp\u003eKostenbewusstsein bremst Wachstum: 80% der befragten K\u0026auml;ufer:innen planen, 2025 gleich viel oder weniger f\u0026uuml;r Mode auszugeben. Nachhaltigkeit ist auf der Agenda nach unten gerutscht: Nur 18% der F\u0026uuml;hrungskr\u0026auml;fte nennen sie als eines der drei gr\u0026ouml;\u0026szlig;ten Wachstumsrisiken. 63% der Marken liegen bei den Dekarbonisierungszielen f\u0026uuml;r 2030 zur\u0026uuml;ck. KI als Chance.\u003c/p\u003e"}},"title":{"jsonValue":{"value":"\u003cp\u003e80% der F\u0026uuml;hrungskr\u0026auml;fte in der Modeindustrie erwarten keine Verbesserung der wirtschaftlichen Lage\u003cstrong\u003e\u003cspan style=\"line-height: 115%;\"\u003e \u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e"}},"eyebrow":null,"displayDate":{"value":"2024-11-11T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Press Release","displayName":"Press Release","id":"{BF151C82-1C14-40BE-BE24-A8FE2E7EC3FE}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/de/~/media/mckinsey/industries/retail/our insights/state of fashion/2025/state-of-fashion-2025-2082189253-hero-1536x864.jpg","alt":"","height":864,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"A6908A83DEA143338E7735A471DA3249"},"genericItemUrl":null},{"url":{"path":"/de/news/presse/mckinsey-global-institute-the-next-big-arenas-of-competition"},"description":{"jsonValue":{"value":"\u003cspan\u003eStudie des McKinsey Global Institute: 18 so genannte \u0026bdquo;Arenen\u0026ldquo; mit bis zu 48 Bio. US-Dollar Umsatz und 6 Bio. US-Dollar Gewinn ma\u0026szlig;geblich f\u0026uuml;r globales Wachstum\u003c/span\u003e\u0026nbsp;\u003cspan style=\"background-color: #ffffff; color: #000000;\"\u003e\u0026ndash; Unter anderem E-Autos, Halbleiter, modulares Bauen, Batterien, Biotechnologie, E-Commerce und KI wichtige Zukunftsfelder\u003c/span\u003e\u0026nbsp;\u003cspan style=\"background-color: #ffffff; color: #000000;\"\u003e\u0026ndash;\u0026nbsp;Marktkapitalisierung: Unter den zehn weltgr\u0026ouml;\u0026szlig;ten Unternehmen von 2005 heute nur noch Microsoft unter Top Ten\u003c/span\u003e"}},"title":{"jsonValue":{"value":"Mehr Wachstum, mehr Dynamik: Diese 18 Arenen werden die Weltwirtschaft 2040 pr\u0026auml;gen"}},"eyebrow":null,"displayDate":{"value":"2024-10-24T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Press Release","displayName":"Press Release","id":"{BF151C82-1C14-40BE-BE24-A8FE2E7EC3FE}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/news/presse/2024/2024-10-24 mgi global arenas of competition/arenas-640px (1).jpg","alt":"","height":720,"width":1280,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"A6908A83DEA143338E7735A471DA3249"},"genericItemUrl":null},{"url":{"path":"/de/news/presse/2024-10-17-global-banking-annual-review-2024"},"description":{"jsonValue":{"value":"\u003cp\u003eMcKinsey-Studie: Banken mit Gewinnen von 1,15 Bio. US-Dollar (1,05 Bio. Euro) im Jahr 2023 Branche mit den h\u0026ouml;chsten Gewinnen - Beim Kurs-Buch-Verh\u0026auml;ltnis liegt der Bankensektor mit 0,9 global und 0,4 in Deutschland im Branchenvergleich auf dem letzten Platz -\u0026nbsp;Margenr\u0026uuml;ckgang im deutschen Bankgesch\u0026auml;ft von 3% bis 2025 m\u0026ouml;glich\u003c/p\u003e"}},"title":{"jsonValue":{"value":"\u003cp class=\"01squarebullet\" style=\"margin: 6pt 0.1in 3pt 0in;\"\u003e\u003cstrong\u003e\u003cspan\u003eBankensektor ist Branche mit weltweit h\u0026ouml;chsten Gewinnen, aber niedrigsten Bewertungen\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e"}},"eyebrow":null,"displayDate":{"value":"2024-10-17T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Press Release","displayName":"Press Release","id":"{BF151C82-1C14-40BE-BE24-A8FE2E7EC3FE}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/de/~/media/mckinsey/industries/financial services/our insights/global banking annual review 2024 attaining escape velocity/global-banking-annual-review-2024-thumb-1536x1536.jpg","alt":"","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"A6908A83DEA143338E7735A471DA3249"},"genericItemUrl":null},{"url":{"path":"/de/news/presse/2024-10-10-the-state-of-retail-banking"},"description":{"jsonValue":{"value":"\u003cp\u003eMcKinsey: Weltweite Ertr\u0026auml;ge im Privatkundengesch\u0026auml;ft 2023 bei rund 3,1 Bio. US-Dollar (2,8 Bio. Euro) und damit 8% \u0026uuml;ber Vorjahr - Margenr\u0026uuml;ckgang zwischen 5 und 10% bis 2026 m\u0026ouml;glich\u0026nbsp;- \u0026bdquo;Mobile First\u0026ldquo; und \u0026bdquo;Hyperpersonalisierung\u0026ldquo; k\u0026ouml;nnen Kundenbeziehungen st\u0026auml;rken\u003c/p\u003e"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRetail Banking: Ertr\u0026auml;ge auf Rekordniveau, aber sinkende Zinsmargen und steigende Kosten setzen Institute unter Druck\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e"}},"eyebrow":null,"displayDate":{"value":"2024-10-10T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Press Release","displayName":"Press Release","id":"{BF151C82-1C14-40BE-BE24-A8FE2E7EC3FE}","fields":{}}},"articleType":null,"videoId":null,"sourcePublication":null,"publicationSource":null,"externalPublication":null,"standardImage":{"src":"/de/~/media/mckinsey/industries/financial services/our insights/the state of retail banking profitability and growth in the era of digital and ai/hero-gettyimages-1364719854-color.jpg","alt":"","height":864,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"A6908A83DEA143338E7735A471DA3249"},"genericItemUrl":null}]}}}}},{"uid":"35eaa7e8-fa41-411d-ac66-55adacfd1a94","componentName":"OneUpMedium","dataSource":"{DA55CA33-C07F-41D0-8652-22AD01DE5BC0}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Image Rendering Mode":"{\"Value\":{\"value\":\"up-left\"},\"Key\":{\"value\":\"Left\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/de/publikationen/tomorrow-podcast"},"template":{"id":"85FF05307883480F9A4C82123F72FFD8"},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/publikationen/tomorrow - ein mckinsey podcast/tomorrow-cover_v2_1536x864px.jpg","alt":"Cover Image McKinsey Podcast Tomorrow","height":864,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":null,"description":{"jsonValue":{"value":"In diesem Podcast stellen McKinsey-Expert:innen die Themen vor, die uns alle aktuell bewegen \u0026ndash; und diskutieren, welche Auswirkungen sie auf das Morgen haben."}},"eyebrow":null,"title":{"jsonValue":{"value":"Tomorrow - Ein McKinsey Podcast"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"name":"Podcast","displayName":"Podcast","id":"{80C89F86-F2FB-456F-A2F4-78784308B425}","fields":{}}},"cTALinks":null,"videoId":null,"genericItemUrl":null}]}}}},"placeholders":{"main-area":[]}},{"uid":"8d6344ea-292c-43c7-9922-707103eb9672","componentName":"OneUpMedium","dataSource":"","params":{"Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Image Rendering Mode":"{\"Value\":{\"value\":\"up-left\"},\"Key\":{\"value\":\"Left\"}}","Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"\"},\"Key\":{\"value\":\"Left\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":null}},"placeholders":{"main-area":[]}},{"uid":"0d109e1d-d0bb-493f-acaa-04645e032a60","componentName":"OneUpMediumHero","dataSource":"{43C97033-98D6-4C88-A400-D2AB7768A5DC}","params":{"Section Title Alignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}"},"fields":{"data":{"datasource":{"heroImageTopOffset":{"value":""},"fullBleedImage":{"value":false},"textboxOverlap":{"value":true},"sectionDek":{"jsonValue":{"value":"\u003cp style=\"text-align: center;\"\u003eWarum ist McKinsey Teil des Lebenslaufs so vieler erfolgreicher Menschen \u0026ndash; aus Gro\u0026szlig;konzernen ebenso wie aus Start-ups und NGOs? Finden Sie heraus, ob McKinsey auch f\u0026uuml;r Sie den n\u0026auml;chsten Karriereschub bringen kann.\u003cbr /\u003e\n\u003cbr /\u003e\n\u003ca rel=\"noopener noreferrer\" href=\"https://karriere.mckinsey.de/\" target=\"_blank\"\u003eZum Karriereportal\u003c/a\u003e\u003c/p\u003e"}},"sectionHeader":{"jsonValue":{"value":"Ihre M\u0026ouml;glichkeiten bei McKinsey"}},"sectionTitle":{"jsonValue":{"value":"Karriere"}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/karriere/geo_overview_careers_hero_1536x768.jpg","alt":"Karriere","height":768,"width":1536,"Description":""},"backgroundColor":{"jsonValue":{"id":"20c029a9-7623-4460-b7f6-600d994139b4","url":"/de/sitecore/content/repository/rendering-parameters/background-colors/visual-identity/white","name":"White","displayName":"White","fields":{"Value":{"value":"white"},"Key":{"value":"White"}}}},"selectItems":{"jsonValue":{"value":[]}}}}}},{"uid":"82a85fde-038a-4413-8130-6d2d1cca7337","componentName":"GridWall","dataSource":"{F89E072E-6EED-4633-8C3D-DB72A2086DAB}","params":{"Vertical Alignment":"{\"Value\":{\"value\":\"low\"},\"Key\":{\"value\":\"Low\"}}","Grid Theme":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Text Position":"{\"Value\":{\"value\":\"left\"},\"Key\":{\"value\":\"Left\"}}","Module Placement":"{\"Value\":{\"value\":\"section\"},\"Key\":{\"value\":\"Section\"}}","Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":"\u0026Uuml;ber McKinsey"}},"sectionDek":{"jsonValue":{"value":"\u003cp\u003eWir unterst\u0026uuml;tzen Unternehmen und Institutionen aus dem privaten, \u0026ouml;ffentlichen und sozialen Sektor bei ihren wichtigsten Ver\u0026auml;nderungen \u0026ndash; in partnerschaftlicher und enger Zusammenarbeit. Erfahren Sie, was McKinsey als Firma auszeichnet.\u003c/p\u003e"}},"cardType":{"targetItem":{"field":{"value":"background-image"}}},"manualSelection":{"targetItems":[{"header":{"jsonValue":{"value":"Gesellschaft\u0026nbsp;"}},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/uber uns/gesellschaft/social responsibility_1536x1536_dark.jpg","alt":"Social","height":1536,"width":1536,"description":""},"overlayOpacity":{"value":"0"},"hoverOverlayOpacity":{"value":"30"},"hoverColor":{"targetItem":{"field":{"value":"cyan"}}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"id":"866A3228C95C4322AA25084F67806E46","url":{"path":"/sitecore/content/mckinsey/modules/locations/europe-and-middle-east/deutschland/home/digital-mckinsey-grid-wall/left-background-image-card"},"callToActionLinks":null,"title":null,"eyebrow":null,"description":null,"template":{"id":"0AEAECA402C4489A8788CCA1D3A8F3F7"},"genericItemUrl":null},{"header":{"jsonValue":{"value":"Nachhaltigkeit"}},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/uber uns/nachhaltigkeit/sustainability_germany_gettyimages-1161666161_1536x1536.jpg","alt":"Sustainability","height":1536,"width":1536,"description":""},"overlayOpacity":{"value":"30"},"hoverOverlayOpacity":{"value":"60"},"hoverColor":{"targetItem":{"field":{"value":"cyan"}}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"id":"3CDF2253A8A64BE89E7EF2353F470F60","url":{"path":"/sitecore/content/mckinsey/modules/locations/europe-and-middle-east/deutschland/home/digital-mckinsey-grid-wall/middle-background-image-card"},"callToActionLinks":null,"title":null,"eyebrow":null,"description":null,"template":{"id":"0AEAECA402C4489A8788CCA1D3A8F3F7"},"genericItemUrl":null},{"header":{"jsonValue":{"value":"Werte"}},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/home/pic website_mckinseyde_1536x1536.jpg","alt":"Bild Werte","height":1536,"width":1536,"description":""},"overlayOpacity":{"value":"30"},"hoverOverlayOpacity":{"value":"60"},"hoverColor":{"targetItem":{"field":{"value":"cyan"}}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"id":"B24CECFE0B43461F9C6C70C42A547EBD","url":{"path":"/sitecore/content/mckinsey/modules/locations/europe-and-middle-east/deutschland/home/digital-mckinsey-grid-wall/right-background-image-card"},"callToActionLinks":null,"title":null,"eyebrow":null,"description":null,"template":{"id":"0AEAECA402C4489A8788CCA1D3A8F3F7"},"genericItemUrl":null},{"header":{"jsonValue":{"value":"Geschichte\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: -210px; top: -25px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u0026nbsp;\u003c/div\u003e\n\u003c/div\u003e"}},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/uber uns/geo_story_thumb_overlay_1536x1536.jpg","alt":"Geschichte","height":1536,"width":1536,"description":""},"overlayOpacity":{"value":"0"},"hoverOverlayOpacity":{"value":"30"},"hoverColor":{"targetItem":{"field":{"value":"cyan"}}},"readMoreLink":{"url":"/de/uber-uns/geschichte","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"id":"950904B2519B4A169FFFD58824090FA0","url":{"path":"/sitecore/content/mckinsey/modules/locations/europe-and-middle-east/deutschland/home/digital-mckinsey-grid-wall/right-2-background-image-l-history"},"callToActionLinks":null,"title":null,"eyebrow":null,"description":null,"template":{"id":"0AEAECA402C4489A8788CCA1D3A8F3F7"},"genericItemUrl":null}]},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""}}}}},{"uid":"ae74b9b7-ea29-4729-b11f-1004444719cf","componentName":"FullTextC","dataSource":"{C3E8F646-CF4B-454D-BE7C-D667FBB9244F}","params":{"Section Title Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"Center\"}}","Columns":"{\"Value\":{\"value\":\"1\"},\"Key\":{\"value\":\"1\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"id":"C3E8F646CF4B454DBE7CD667FBB9244F","sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":"Standorte in Deutschland \u0026amp; Österreich"}},"leftColumnText":{"jsonValue":{"value":"\u003cp\u003e\u003cspan\u003eIn Deutschland und Österreich hat McKinsey Büros in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Köln, München, Stuttgart und Wien.\u003c/span\u003e\u003c/p\u003e"}},"leftColumnCTA":{"jsonValue":{"value":[]}},"rightColumnText":{"jsonValue":{"value":""}},"rightColumnCTA":{"jsonValue":{"value":[]}},"readMoreLink":{"jsonValue":{"value":{"href":"/de/unsere-standorte","text":"zur Übersicht","anchor":"","linktype":"internal","class":"","title":"","target":"","querystring":"","id":"{41A68A2E-639E-4C39-99E6-8D5C9CA8C075}","name":"Unsere Standorte"}}}},"inlineModules":{"exhibit":{"results":[]},"image":{"results":[]},"audio":{"results":[]},"disruptor1up":{"results":[]},"ceros":{"results":[]},"exhibitcarousel":{"results":[]},"pullquote":{"results":[]},"disruptorsignup":{"results":[]},"articlesidebar":{"results":[]},"video":{"results":[]},"factoid":{"results":[]}}}}},{"uid":"f3b023dd-2aac-49bf-850d-c4b1c3204464","componentName":"OneUpMedium","dataSource":"{6AA88444-7415-4932-954D-A32D7EF3F0E8}","params":{"Header Alignment":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Image Rendering Mode":"{\"Value\":{\"value\":\"up-left\"},\"Key\":{\"value\":\"Left\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"sectionDek":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/locations/europe-and-middle-east/deutschland/home/mckinsey-in-osterreich-promo-1up-medium/mckinsey-in-osterreich-generic-item"},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"standardImage":{"src":"/de/~/media/mckinsey/alumni center/image libraries/location images/europe and middle east/austria/austria_thumb_gettyimages-175209685_1536x1536.jpg","alt":"Mckinsey in Austria","height":1536,"width":1536},"heroImage":null,"thumbnailImage":null,"articleType":null,"description":{"jsonValue":{"value":"McKinsey ist Österreichs führende Topmanagement-Beratung und einer der beliebtesten Arbeitgeber für die Topabsolventen österreichischer Hochschulen."}},"eyebrow":{"jsonValue":{"value":""}},"title":{"jsonValue":{"value":"McKinsey in Österreich"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/de/sitecore/content/mckinsey/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"cTALinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"Zur österreichischen McKinsey Webseite","Text":"Zur Webseite","Url":"https://www.mckinsey.com/at","Target":"_blank","CssClass":"","Anchor":""}]}},"videoId":{"value":""},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}},"placeholders":{"main-area":[]}},{"uid":"22fabb76-6527-422f-b514-ffdbd6b7fea2","componentName":"FullTextC","dataSource":"{A40BC83C-5DAE-4D1C-8DCD-0BA6D499CA4A}","params":{"Columns":"{\"Value\":{\"value\":\"1\"},\"Key\":{\"value\":\"1\"}}","Section Title Alignment":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"Center\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"id":"A40BC83C5DAE4D1C8DCD0BA6D499CA4A","sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":"Gender-Hinweis"}},"leftColumnText":{"jsonValue":{"value":"\u003cp\u003eVielfalt, Chancengerechtigkeit und Inklusion sind integrale Bestandteile unserer Mission \u0026ndash; und unserer Kommunikation. Verwenden wir in Ausnahmef\u0026auml;llen das generische Maskulinum, dient dies ausschlie\u0026szlig;lich der Lesbarkeit. \u003ca href=\"https://www.mckinsey.de/uber-uns/diversity\"\u003eDiversity bei McKinsey.\u003c/a\u003e\u003c/p\u003e"}},"leftColumnCTA":{"jsonValue":{"value":[]}},"rightColumnText":{"jsonValue":{"value":""}},"rightColumnCTA":{"jsonValue":{"value":[]}},"readMoreLink":{"jsonValue":{"value":{"href":""}}}},"inlineModules":{"exhibit":{"results":[]},"image":{"results":[]},"audio":{"results":[]},"disruptor1up":{"results":[]},"ceros":{"results":[]},"exhibitcarousel":{"results":[]},"pullquote":{"results":[]},"disruptorsignup":{"results":[]},"articlesidebar":{"results":[]},"video":{"results":[]},"factoid":{"results":[]}}}}},{"uid":"1a90e88a-0b4b-4ba2-ae12-5be157718ccf","componentName":"PromoBar","dataSource":"{DB4AE7AA-3842-420E-BBD8-F7A145491665}","params":{"Background Color":"{\"Value\":{\"value\":\"lightest-grey\"},\"Key\":{\"value\":\"Lightest Grey\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"McKinsey in Deutschland"}},"socialHeader":{"jsonValue":{"value":""}},"sectionHeader":null,"sectionDek":{"jsonValue":{"value":""}},"sectionEyebrow":{"jsonValue":{"value":""}},"socialLinks":{"jsonValue":{"value":[]}},"selectItems":{"jsonValue":{"value":[{"LinkType":"internal","Title":"","Text":"Kontakt","Url":"/de/kontakt","Target":"","CssClass":"btn-fill mck-email-icon","QueryString":"","Anchor":"","LinkTitle":"Kontakt","defaultLinkButton":true},{"LinkType":"internal","Title":"","Text":"Standorte","Url":"/de/unsere-standorte","Target":"","CssClass":"btn","QueryString":"","Anchor":"","LinkTitle":"Kontakt","defaultLinkButton":true},{"LinkType":"internal","Title":"","Text":"Impressum","Url":"/de/home/impressum","Target":"","CssClass":"btn-fill","QueryString":"","Anchor":"","LinkTitle":"Impressum"}]}},"backgroundImage":{"src":null,"alt":"","height":null,"width":null,"Description":null}}}}}],"universal-header":[{"uid":"931393d7-37c7-45c4-9184-efb69299d769","componentName":"MultimediaHero","dataSource":"{FDE4618F-AF36-4873-9964-3C62CDCE65B6}","params":{"Hero Image Gradient Level":"5","Title Size":"{\"Value\":{\"value\":\"text-xxl\"},\"Key\":{\"value\":\"Huge\"}}","Text Position":"{\"Value\":{\"value\":\"center\"},\"Key\":{\"value\":\"Center\"}}","Show Down Arrow":"1"},"fields":{"data":{"datasource":{"selectItems":{"jsonValue":{"value":[]}},"mobileMp4Id":{"value":"5785076912001"},"mobileOggId":{"value":"5785076912001"},"mobileWebmId":{"value":"5785076912001"},"tabletMp4Id":{"value":""},"tabletOggId":{"value":""},"tabletWebmId":{"value":""},"mp4Id":{"value":"5785078548001"},"oggId":{"value":"5785078548001"},"webmId":{"value":"5785078548001"},"standardImage":{"src":"/de/~/media/mckinsey/locations/europe and middle east/deutschland/home/geo_videostill_hero_1536x768.jpg","alt":"McKinsey Deutschland","height":768,"width":1536,"Description":""},"eyebrow":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":""}},"title":{"jsonValue":{"value":"McKinsey Deutschland"}}},"contextItem":{"ancestors":[{"breadCrumbUrl":{"path":"/de/home"},"breadCrumbTitle":null,"isMiniSite":{"boolValue":true},"displayName":"Germany","template":{"id":"414C6C64AD35440E9668CF39D8A18CCF"}},{"breadCrumbUrl":{"path":"/sitecore/content/mckinsey/home/locations/europe-and-middle-east/austria"},"breadCrumbTitle":null,"isMiniSite":{"boolValue":false},"displayName":"Europe and Middle East","template":{"id":"414C6C64AD35440E9668CF39D8A18CCF"}},{"breadCrumbUrl":{"path":"/sitecore/content/mckinsey/home/locations"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":false},"displayName":"Locations","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}},{"breadCrumbUrl":{"path":"/"},"breadCrumbTitle":{"value":""},"isMiniSite":{"boolValue":false},"displayName":"Home","template":{"id":"85FF05307883480F9A4C82123F72FFD8"}}]}}}}]}}]}},"itemId":"ef7430c2-e056-4e04-be95-57efc8c1f679","pageEditing":false,"site":{"name":"office_germany_lang"},"pageState":"normal","language":"de-DE","itemPath":"/de/en/de/home","pageMetaData":{"alternateLanguages":[{"languageCode":"de-de","displayName":"Deutsch ","url":"/de"}],"currentLanguage":"de-de","navigationLink":"germany","activeItemId":"{EF7430C2-E056-4E04-BE95-57EFC8C1F679}","miniSiteId":"{D96C31C7-189A-4B99-9A68-167512D79EEC}","officeCode":"de","officeDisplayName":"Germany","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2023-02-08T20:58:07Z","createdDate":"2020-08-14T17:24:04Z","practice":null,"url":"/de/home","isCareersPage":false,"officePath":"/de/","hideAppPromo":false,"itemInfo":{"id":"ef7430c2-e056-4e04-be95-57efc8c1f679","fullPath":"/sitecore/content/McKinsey/Home/Locations/Europe and Middle East/Germany/Home","templateName":"Universal Base JSS","templateID":"85ff0530-7883-480f-9a4c-82123f72ffd8"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732288087853","path":["de","en","de","home"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/CD521ZmoihS6ARo3gA/pYacztLGJLc6i9/DWRZTi91cQc/Jl/gQLhALSh4"></script></body></html>