Brandwatch

<!DOCTYPE html> <html class="no-js" lang="de-DE" prefix="og: https://ogp.me/ns#"> <head> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="format-detection" content="telephone=no"> <meta name="robots" content="max-image-preview:large"> <title> Brandwatch </title>  <link rel="preconnect" href="https://connect.facebook.net" /> <link rel="dns-prefetch" href="https://connect.facebook.net" /> <link rel="preconnect" href="https://s14415.pcdn.co" /> <link rel="dns-prefetch" href="https://s14415.pcdn.co" /> <link rel="preconnect" href="https://www.googletagmanager.com" /> <link rel="dns-prefetch" href="https://www.googletagmanager.com" /> <link rel="preconnect" href="https://cdn.optimizely.com" /> <link rel="dns-prefetch" href="https://cdn.optimizely.com" /> <link rel="preconnect" href="https://script.hotjar.com" /> <link rel="dns-prefetch" href="https://script.hotjar.com" /> <link rel="preconnect" href="https://cdn.bizible.com" /> <link rel="dns-prefetch" href="https://cdn.bizible.com" /> <link rel="preconnect" href="https://js.driftt.com" /> <link rel="dns-prefetch" href="https://js.driftt.com" /> <link rel="preconnect" href="https://www.google-analytics.com" /> <link rel="dns-prefetch" href="https://www.google-analytics.com" /> <link rel="preconnect" href="https://munchkin.marketo.net/" /> <link rel="dns-prefetch" href="https://munchkin.marketo.net/" /> <link rel="preconnect" href="https://euob.segreencolumn.com" crossorigin> <link rel="dns-prefetch" href="https://euob.segreencolumn.com">  <link rel='alternate' href='https://www.brandwatch.com/' hreflang='x-default' /> <link rel='alternate' href='https://www.brandwatch.com/de/' hreflang='de' /> <link rel='alternate' href='https://www.brandwatch.com/' hreflang='en' /> <link rel='alternate' href='https://www.brandwatch.com/es/' hreflang='es' /> <link rel='alternate' href='https://www.brandwatch.com/fr/' hreflang='fr' />  <script async src="https://euob.segreencolumn.com/sxp/i/da9c4b3dbdd2718a38e7005cd191cc9e.js" data-ch="cheq4ppc" class="ct_clicktrue_43272" data-jsonp="onCheqResponse"></script> <script> document.addEventListener("DOMContentLoaded", function() { if (typeof MktoForms2 !== 'undefined') { MktoForms2.whenReady(function(form) { if (window._cq && typeof window._cq.cheqFormReady === 'function') { window._cq.cheqFormReady(form.getFormElem()); } else { window._cq = window._cq || {}; window._cq.form = form.getFormElem(); } }); } else { console.error("MktoForms2 is not defined."); } }); </script>   <script> function generateEventId() { return 'event_' + Date.now() + '_' + Math.random().toString(36).substring(2, 15); } function storeEventId() { const eventId = generateEventId(); document.cookie = "event_id=" + eventId + "; path=/; max-age=3600"; // 1 hour expiry return eventId; } function getEventIdFromCookie() { const match = document.cookie.match(new RegExp('(^| )event_id=([^;]+)')); return match ? match[2] : null; } // Initialize event_id on page load window.linkedInEventId = getEventIdFromCookie() || storeEventId(); </script>   <script> window.api_url = "https://www.brandwatch.com/de/wp-json/" window.site_url = "https://www.brandwatch.com/de" window.nonce = "2eba40cb34" function is_IE(userAgent) { userAgent = userAgent || navigator.userAgent; return userAgent.indexOf('MSIE ') > -1 || userAgent.indexOf('Trident/') > -1; } if (is_IE()) { document.documentElement.className += ' is-ie'; alert('Brandwatch no longer supports Internet Explorer. Please use a more modern browser: https://browsehappy.com/'); } // Simple interface to add a class to elements on page load // (generally for heros etc) // ----------------------------------------------------------------- function apply_css_class_on_dom_loaded() { var loading_veil = document.getElementById('c-loading-veil'); var loading_veil_spinner = document.getElementById('c-loading-veil__spinner'); var items = document.querySelectorAll('[data-on-page-load-class]'); if (loading_veil) { setTimeout(function() { loading_veil_spinner.classList.add('done'); setTimeout(function() { loading_veil.classList.add('t-fade-out--active'); }, 400); setTimeout(function() { for (i = 0; i < items.length; ++i) { var active_class = items[i].getAttribute('data-on-page-load-class'); items[i].classList.add(active_class); } }, 300); }, 400); } else { for (i = 0; i < items.length; ++i) { var active_class = items[i].getAttribute('data-on-page-load-class'); items[i].classList.add(active_class); } } } document.addEventListener('DOMContentLoaded', apply_css_class_on_dom_loaded); </script>   <script id="head_scripts"> // Set JS enabled class // This must run as soon as possible to minimise render jank // ----------------------------------------------------------------- document.documentElement.classList.add('js'); document.documentElement.classList.remove('no-js'); // Detect Chrome on iOS in order to disable buggy animations and transtions in css // ----------------------------------------------------------------- if (navigator.userAgent.match('CriOS')) { document.documentElement.className += ' is-chrome-ios'; } // Promise polyfill // ----------------------------------------------------------------- // Promises Polyfill - https://github.com/taylorhakes/promise-polyfill !function(e){function n(){}function t(e,n){return function(){e.apply(n,arguments)}}function o(e){if("object"!=typeof this)throw new TypeError("Promises must be constructed via new");if("function"!=typeof e)throw new TypeError("not a function");this._state=0,this._handled=!1,this._value=void 0,this._deferreds=[],s(e,this)}function i(e,n){for(;3===e._state;)e=e._value;return 0===e._state?void e._deferreds.push(n):(e._handled=!0,void o._immediateFn(function(){var t=1===e._state?n.onFulfilled:n.onRejected;if(null===t)return void(1===e._state?r:u)(n.promise,e._value);var o;try{o=t(e._value)}catch(i){return void u(n.promise,i)}r(n.promise,o)}))}function r(e,n){try{if(n===e)throw new TypeError("A promise cannot be resolved with itself.");if(n&&("object"==typeof n||"function"==typeof n)){var i=n.then;if(n instanceof o)return e._state=3,e._value=n,void f(e);if("function"==typeof i)return void s(t(i,n),e)}e._state=1,e._value=n,f(e)}catch(r){u(e,r)}}function u(e,n){e._state=2,e._value=n,f(e)}function f(e){2===e._state&&0===e._deferreds.length&&o._immediateFn(function(){e._handled||o._unhandledRejectionFn(e._value)});for(var n=0,t=e._deferreds.length;n<t;n++)i(e,e._deferreds[n]);e._deferreds=null}function c(e,n,t){this.onFulfilled="function"==typeof e?e:null,this.onRejected="function"==typeof n?n:null,this.promise=t}function s(e,n){var t=!1;try{e(function(e){t||(t=!0,r(n,e))},function(e){t||(t=!0,u(n,e))})}catch(o){if(t)return;t=!0,u(n,o)}}var a=setTimeout;o.prototype["catch"]=function(e){return this.then(null,e)},o.prototype.then=function(e,t){var o=new this.constructor(n);return i(this,new c(e,t,o)),o},o.all=function(e){var n=Array.prototype.slice.call(e);return new o(function(e,t){function o(r,u){try{if(u&&("object"==typeof u||"function"==typeof u)){var f=u.then;if("function"==typeof f)return void f.call(u,function(e){o(r,e)},t)}n[r]=u,0===--i&&e(n)}catch(c){t(c)}}if(0===n.length)return e([]);for(var i=n.length,r=0;r<n.length;r++)o(r,n[r])})},o.resolve=function(e){return e&&"object"==typeof e&&e.constructor===o?e:new o(function(n){n(e)})},o.reject=function(e){return new o(function(n,t){t(e)})},o.race=function(e){return new o(function(n,t){for(var o=0,i=e.length;o<i;o++)e[o].then(n,t)})},o._immediateFn="function"==typeof setImmediate&&function(e){setImmediate(e)}||function(e){a(e,0)},o._unhandledRejectionFn=function(e){"undefined"!=typeof console&&console&&console.warn("Possible Unhandled Promise Rejection:",e)},o._setImmediateFn=function(e){o._immediateFn=e},o._setUnhandledRejectionFn=function(e){o._unhandledRejectionFn=e},"undefined"!=typeof module&&module.exports?module.exports=o:e.Promise||(e.Promise=o)}(this); // CustomEvent polyfill // ----------------------------------------------------------------- // // CustomEvent -- polyfill for IE11 // -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill // // if (typeof window.CustomEvent !== 'function') { var default_event_params = { bubbles: false, cancelable: false, detail: undefined, }; var CustomEvent = function(event_type, params) { params = params || default_event_params; var ev = document.createEvent('CustomEvent'); ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail); return ev; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; } // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core) // ----------------------------------------------------------------- // NB: Uses Promises - Must be loaded after Promise Polyfill // Suggest at some point, just move to importing nayjax from a header-specific compiled module. // - To allow both header & footer js to access nayjax, could write in the _module.js file: // import nayjax from 'nayjax'; // window.nayjax = nayjax; // - Then footer modules would use window.nayjax instead of "import 'nayjax'" // - (Similar for crumblr) // global_request() - private, -> promise // --------------------------------- // errors (stringly typed): // - network error - unreachable / interrupted // - request error - 400 codes // - server error - 500 codes // - aborted - .abort() called function global_request(url, method, data_url_encoded, cb_progress) { const xhr = new XMLHttpRequest; const promise = new Promise(function(succeed, fail) { xhr.addEventListener('error', function() { fail('network error'); }); xhr.addEventListener('abort', function() { fail('aborted'); }); if (typeof cb_progress === 'function') { xhr.addEventListener('progress', cb_progress); } xhr.addEventListener('readystatechange', function() { if (xhr.readyState !== 4) { return; } if (xhr.status >= 400 && xhr.status < 500) { fail('request error'); } else if (xhr.status >= 500) { fail('server error'); } else if (xhr.status === 0) { fail('network error'); } else { succeed(xhr.responseText); } }); }); xhr.open(method, url, true); if (typeof data_url_encoded === 'string') { xhr.setRequestHeader('Content-type', 'application/x-www-form-urlencoded'); xhr.send(data_url_encoded); } else { xhr.send(); } return promise; } function global_ajax_post(url, cb_progress) { return global_request(url, 'post', null, cb_progress); } function global_ajax_post_json(url, cb_progress) { return global_ajax_post(url, cb_progress).then(function(response_text) { try { return JSON.parse(response_text); } catch (err) { throw 'invalid json'; } }); } // global crumblr (global version of core cookies/crumblr.js) // ----------------------------------------------------------------- function global_get_cookie(name) { var name_eq = name + '='; var matching_cookie = document.cookie.split(';') .map(function(c) { return c.trim(); }) .filter(function(c) { return c.indexOf(name_eq) === 0; })[0]; return matching_cookie !== undefined ? matching_cookie.substring(name_eq.length) : null; } function global_set_cookie(name, value, expires_in_days_hence, path, domain) { var t = new Date(); if (typeof expires_in_days_hence === 'number') { t.setMilliseconds((new Date()).getMilliseconds() + expires_in_days_hence * 1000 * 3600 * 24); } var parts = [ name + '=' + value, expires_in_days_hence ? ('; expires=' + t.toUTCString()) : '', path ? ('; path=' + path) : '; path=/', domain ? ('; domain=' + domain) : '', ]; document.cookie = parts.join(''); } function global_delete_cookie(name, path, domain) { global_set_cookie(name, '', -1, path, domain); } // global geo ip // ----------------------------------------------------------------- // // script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill. // - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 // https://ipstack.com/documentation // const cookie_name = 'bw_geo'; const cookie_days = 5; function global_get_user_geo_location() { // Note: 1) This function is ran once (right here on line 44). // 2) It creates window.global_geo_ip_promise which is then referenced elsewhere. // This allows for one async call the geo ip API, limiting the number of requests. if (window.global_geo_ip_promise) { return false; } const geo_cookie = global_get_geo_cookie(); // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31). if (geo_cookie !== null && is_object(geo_cookie)) { window.global_geo_ip_promise = Promise.resolve(geo_cookie); } // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise. else { window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_code:.country_code,%20region_code:.region_code}%20%27') .then((data) => { if (data.constructor !== Object || !data.hasOwnProperty('country_code')) { throw 'invalid ipstack return data'; } global_set_geo_cookie(JSON.stringify({ country_code: data.country_code, region_code: data.region_code })); return { country_code: data.country_code, region_code: data.region_code }; }) .catch((err) => { global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc }); } } global_get_user_geo_location(); // helpers // ------------------------------------- function global_get_geo_cookie() { return global_get_cookie(cookie_name); } function global_set_geo_cookie(value) { global_set_cookie(cookie_name, value, cookie_days); } function is_object(cookie) { try { return !!JSON.parse(cookie); } catch (e) { return false; } } // GCLID // ----------------------------------------------------------------- // // script_global_gclid.js // // Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the // campaign and other attributes of the click associated with the ad for ad tracking and // campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting. // It’s required for Google Ads website conversion tracking and also used to link data between // Google Ads and Google Analytics. It can also be used in conjunction with features like // offline conversion tracking. // function getParam(p) { const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } function getExpiryRecord(value) { const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds const expiryDate = new Date().getTime() + expiryPeriod; return { value, expiryDate, }; } function addGclid() { const gclidParam = getParam("gclid"); const gclidFormFields = ["Google_Click_ID_gclid__c", "GCLID__c"]; // all possible gclid form field ids here let gclidRecord = null; let currGclidFormField; const gclsrcParam = getParam("gclsrc"); const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1; gclidFormFields.forEach((field) => { if (document.getElementById(field)) { currGclidFormField = document.getElementById(field); } }); if (gclidParam && isGclsrcValid) { gclidRecord = getExpiryRecord(gclidParam); localStorage.setItem("gclid", JSON.stringify(gclidRecord)); } const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid")); const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate; if (currGclidFormField && isGclidValid) { currGclidFormField.value = gclid.value; } } window.addEventListener("load", addGclid); // GDPR // ----------------------------------------------------------------- function global_gdpr_countries() { return [ 'AT', // Austria 'BE', // Belgium 'BG', // Bulgaria 'HR', // Croatia (Code taken from name in Croatian: Hrvatska) 'CY', // Cyprus 'CZ', // Czechia (Previous ISO country name: Czech Republic) 'DK', // Denmark 'EU', // Europoean Union 'EE', // Estonia (Code taken from name in Estonian: Eesti) 'FI', // Finland 'FR', // France 'DE', // Germany 'GR', // Greece 'HU', // Hungary 'IS', // Iceland (Code taken from name in Icelandic: Ísland) 'IE', // Ireland 'IT', // Italy 'LV', // Latvia 'LI', // Liechtenstein 'LT', // Lithuania 'LU', // Luxembourg 'MT', // Malta 'NL', // Netherlands 'NO', // Norway 'PL', // Poland 'PT', // Portugal 'RO', // Romania 'SK', // Slovakia 'SI', // Slovenia 'ES', // Spain 'SE', // Sweden 'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica) 'GB', // Great Britain 'UK', // United Kingdom ]; } function global_gdpr_precheck_countries() { return [ 'EE', // Estonia 'FI', // Finland 'FR', // France 'HU', // Hungary 'IE', // Ireland 'LV', // Latvia 'LU', // Luxembourg 'NO', // Norway 'PT', // Portugal 'SI', // Slovenia 'SE', // Sweden 'GB', // United Kingdom ]; } // helpers // ------------------------------------- function global_is_gdpr_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1; } function global_is_gdpr_precheck_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1; } // Mobile detection (from http://detectmobilebrowsers.com/) // ----------------------------------------------------------------- window.isMobileDevice = function() { var check = false; (function(a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; 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padding-top: 0.6em;"> <span> Verstehen Sie Ihre Kund:innen </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/suite/social-media-management/" data-ga-label="nav-https://www.brandwatch.com/de/suite/social-media-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-grey-3 bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Mit Ihren Kund:innen in Kontakt treten </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/products/influence/" data-ga-label="nav-https://www.brandwatch.com/de/products/influence/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-grey-3 bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Erreichen Sie ein breiteres Publikum </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/suite/insights/" data-ga-label="nav-https://www.brandwatch.com/de/suite/insights/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Media Intelligence & Insights</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Nutzen Sie die Expertise unserer Analysten und Berater </span> </p> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container dn-lg">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Unsere Suite</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/consumer-intelligence/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/consumer-intelligence/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Consumer Intelligence</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/social-media-management/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/social-media-management/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Social Media Management</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/products/influence/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/products/influence/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Influencer Marketing</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/insights/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/insights/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Media Intelligence & Insights</span> </div> </a> </li>  </ul> </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter show-child-items u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <div class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-target-class="dn" data-js-togglr-target="nav-drop-down--2" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Lösungen <img src="https://www.brandwatch.com/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg" class="chevronrotate" alt="chevron"> </div> </div> </div> </div>  <div id="nav-drop-down--2" class="absolute-lg z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -300%"> <div class="sub-item-container dn db-lg"> <style> .c-nav__sub_item--grid__icon svg { fill: #8AC539 } .c-nav__sub_item--grid__icon svg { fill: #8AC539 } </style>  <div class="relative-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg mw-78vw-lg w-100-important-lg_max" style="top: 18px; width: 970px;"> <div class="br-ui-charcoal-lg overflow-hidden">  <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="l-grid relative l-grid--gutters-2-lg">  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/use-cases/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Use Cases im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/market-research/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/market-research/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marktforschung</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/brand-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/brand-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 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c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-warning"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Krisenmanagement</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/stakeholder-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/stakeholder-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-share"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Stakeholder Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/social-media-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/social-media-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/content-marketing/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/content-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/influencer-marketing/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/influencer-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-star"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/customer-care/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/customer-care/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-social-panel"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Kundenbetreuung</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/industries/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Branchen im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/agencies/" data-ga-label="nav-https://www.brandwatch.com/de/industries/agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agenturen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/financial-services/" data-ga-label="nav-https://www.brandwatch.com/de/industries/financial-services/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-dollar"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Finanzdienstleistungen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/media-and-entertainment/" data-ga-label="nav-https://www.brandwatch.com/de/industries/media-and-entertainment/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-mountains"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Medien und Entertainment</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/health-pharma/" data-ga-label="nav-https://www.brandwatch.com/de/industries/health-pharma/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Pharma & Gesundheitswesen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/retail/" data-ga-label="nav-https://www.brandwatch.com/de/industries/retail/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-retail-tag"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Einzelhandel</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/cpg/" data-ga-label="nav-https://www.brandwatch.com/de/industries/cpg/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-basket"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Konsumgüter</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/technology/" data-ga-label="nav-https://www.brandwatch.com/de/industries/technology/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-mobile"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Technologie</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/education/" data-ga-label="nav-https://www.brandwatch.com/de/industries/education/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-training"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Education</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/roles/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Rollen im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-market-researchers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-market-researchers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marktforscher</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-marketers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-megaphone"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marketer</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-social-media-managers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-social-media-managers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Manager:innen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-analysts/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-analysts/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-trend-up"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Analysten</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-agencies/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agenturen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-content-marketers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-content-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketer:innen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-pr-comms/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-pr-comms/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-pr-comms"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">PR- und Kommunikation</span> </div> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container dn-lg">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/use-cases/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Use Cases im Überblick</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/industries/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/industries/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Branchen im Überblick</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/roles/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/roles/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Rollen im Überblick</span> </div> </a> </li>  </ul> </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter not resources u-sibling-diminish-onHover__target " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <a href="https://www.brandwatch.com/de/plans/" class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/plans/" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Preise </div> </div> </div> </a> </div> </li>  <li class="relative user-select-none outline-none l-page-gutter not resources u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target pb0-lg" tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <div class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-target-class="dn" data-js-togglr-target="nav-drop-down--4" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Ressourcen </div> </div> </div> </div>  <div id="nav-drop-down--4" class="absolute-lg z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -50%"> <div class="sub-item-container ">  <div class="lg relative-lg py0-lg"> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg w-auto-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = 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class="dn df-lg flex-noshrink relative overflow-hidden color-bg-grey-2" style="width: 300px;">  <div class="w-100 absolute-fill pa5 color-border-grey-2 bl"> <div class="aspect-ratio--16x9 mb4 relative color-bg-grey-3"> <div class="absolute--fill bg-img t-fade-in" data-image-set-lazy data-image-set-active-class="t-fade-in--active" data-image-set="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=1024 1024w, 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data-ga-label="client-nav--login-https://app.falcon.io/" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline color-border-onHover-hexicon-green py3 w-100 df flex-justify-between flex-items-start color-border-grey-3 bb-lg"> <div> <div class=""> <span class="f3-lg-xl u-hover__underline-target span-head">Social Media Management</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Formerly the Falcon suite </span> </p> </div> </div> </a> </li> <li> <a href="https://home.influence.brandwatch.com/" target="_blank" rel="noopener noreferrer" data-ga="link" data-ga-label="client-nav--login-https://home.influence.brandwatch.com" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline 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l-container-4-xl pb5 pb7-lg-x relative"> <div class="l-grid relative l-grid--gutters-3 l-grid--gutters-4-sm l-grid--gutters-5-lg flex-items-center l-grid--padding-override"> <div class="l-grid__item l-grid__item--12 l-grid__item--6-md flex-order-1 "> <div class="dib w-100"> <div class="t-page-element-default--load"> <h1 class="c-heading f11 f12-sm f10-md f12-lg x-non-desktop-home-heading"> <span class="color-text-ui-primary">Verstehen</span> und <span class="color-text-ui-primary">interagieren</span> in der Geschwindigkeit von Social Media </h1> </div> <div class="df flex-column mt5 t-page-element-default--load" style="transition-delay: 0.1s;"> <div class="dib mb6 mb7-xl"> <p class="dib c-lead f5 f6-lg-xl color-text-grey-10 mw7 mw8-lg-xl"> 2/3 der Top 100 Marken der Forbes-Studie vertrauen Brandwatch. </p> </div> <div class="df flex-column flex-row-sm w-100 w-70-lg">  <a data-ga="cta" data-ga-label="cta-home-hero--Loslegen" class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 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class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 1.25em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-search"></use> </svg> </span></span> </div>  <h3 class="c-heading f4 f6-xs f7-md lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Betreiben Sie tiefgehende Forschung </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 40px;"> <div class="dib color-border-grey-3 pt1 pb3 " style="border-style: solid; border-width: 2px;"></div> </div> <div class=" pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead "><strong>Betreiben Sie tiefgehende Forschung</strong> <br class="dn di-md">Antizipieren Sie die Nachfrage der Verbraucher:innen, indem Sie den Milliarden von Stimmen Struktur und Bedeutung verleihen</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%;"> <div class="relative dn db-lg"> <div class="tff-opacity-1 relative" style="width: 100%; left: 0%; top: -14.3%; opacity: 0; transition-delay: 0s;"> <div class="relative t-scale-94-100">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000 df" style="transform: translate3d(0,0,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research-1-new.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="absolute t-scale-94-100" style="bottom: -15%; right: -5%; width: 36%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.135s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research-2-new.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class=" c-asset-border-radius "> <div style="padding-top: 73.460639127046%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=0 2566w" class="w-100 df"> </div> </div> </div>  </div> </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div> </div> </div> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Monitoren Sie Ihre Marke"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 1.25em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-bar"></use> </svg> </span></span> </div>  <h3 class="c-heading f4 f6-xs f7-md lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Monitoren Sie Ihre Marke </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 40px;"> <div class="dib color-border-grey-3 pt1 pb3 " style="border-style: solid; border-width: 2px;"></div> </div> <div class=" pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Überleben und gedeihen Sie in einer sich schnell verändernden digitalen Landschaft, indem Sie den Finger am Puls der Verbrauchermeinung halten.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%; left: 0%; top: 0%;"> <div class="relative dn db-lg"> <div class="relative tff-opacity-1" style="width: 100%; left: 0%; opacity: 0; transition-delay: 0s;"> <div class="relative t-scale-94-100">  <div class="color-bg-grey-2 shadow-atlassian shadow-atlassia c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand-2.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute" style="bottom: -5%; left: -4%; width: 29.5%;">  <div class="color-bg-grey-2 shadow-atlassian shadow-atlassia c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.085s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand-1.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="absolute t-scale-94-100" style="bottom: 18%; right: -12%;; width: 31%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.135s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand-3.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class=" c-asset-border-radius "> <div style="padding-top: 72.678227360308%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=0 2595w" class="w-100 df"> </div> </div> </div>  </div> </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div> </div> </div> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Erstellen Sie erfolgreiche Inhalte"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 1.25em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-star"></use> </svg> </span></span> </div>  <h3 class="c-heading f4 f6-xs f7-md lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Erstellen Sie erfolgreiche Inhalte </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 40px;"> <div class="dib color-border-grey-3 pt1 pb3 " style="border-style: solid; border-width: 2px;"></div> </div> <div class=" pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Erweitern Sie Ihr Marken-Business mit einer datengesteuerten Content-Strategie, die in einem gemeinsamen Kalender für Social Content gemanagt wird.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap home-slider-fix" style="min-width: 100%; left: 0%;"> <div class="relative mb0-md dn db-lg" style="left: -5%;"> <div class="relative t-scale-94-100" style="width: 100%;">  <div class="color-bg-transparent tff-translate3d-000 relative w-100 shadow-atlassian c-asset-border-radius overflow-hidden" style="transform: translate3d(0,0,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content-1.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute t-scale-94-100" style="bottom: 18%; right: -7%; width: 24%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.135s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content-2.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class=" c-asset-border-radius "> <div style="padding-top: 67.747035573123%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/create-winning-content--mobile.png&width=0 2530w" class="w-100 df"> </div> </div> </div>  </div> </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div> </div> </div> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Bleiben Sie in engem Kontakt mit Ihren Kund:innen"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 1.25em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-social-panel"></use> </svg> </span></span> </div>  <h3 class="c-heading f4 f6-xs f7-md lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Bleiben Sie in engem Kontakt mit Ihren Kund:innen </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 40px;"> </div> <div class=" pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Bieten Sie ein außergewöhnliches Kundenerlebnis, indem Sie die richtigen Personen am richtigen Ort zur richtigen Zeit ansprechen.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%; left: 0%;"> <div class="relative mb0-md dn db-lg"> <div class="relative t-scale-94-100" style="width: 100%;">  <div class="color-bg-transparent tff-translate3d-000 relative w-100 shadow-atlassian c-asset-border-radius overflow-hidden" style="transform: translate3d(0,0,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/engage-with-consumers-1.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute t-scale-94-100" style="bottom: -3%; right: -13.5%;">  <div class=" tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.085s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/engage-with-consumers-2-updated.svg" class="w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class> <div style="padding-top: 68.642370845014%; position: relative;" class="w-100"> <div 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Binden Sie Kund:innen und Interessierte mit einer einzigen Social Inbox für alle Ihre Netzwerke ein.</p>  <div class="mt5 mt6-lg">  <a class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-left-right c-btn--rounded f3 f4-lg" href="https://www.brandwatch.com/de/demo/"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Loslegen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "><div class="relative">  <div class="color-bg-transparent relative w-100 shadow-fr c-asset-border-radius overflow-hidden full-width-mb" style="width: 170%;"> <div style="padding-top: 65.477214101462%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/manage/manage-all-channels-with-ease.jpg&width=0 2326w"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section>  <section id="better-results" class="pb8">  <section class="pb8 pb0-md relative z-1"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl"> <div class="relative" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-row-reverse flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Verbessern Sie Ihre Ergebnisse und den <span class="color-text-ui-primary">ROI</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Wenn Ihre Social-Media-Strategie gut ausgeführt wird und auf soliden, einzigartigen Insights beruht, verschaffen Sie sich einen Wettbewerbsvorteil, der zu messbaren Ergebnissen führt. Doch verlassen Sie sich nicht allein auf unser Wort, sondern sehen Sie sich an, wie einige unserer Kunden es gemacht haben.</p>  <div class="mt5 mt6-lg">  <a class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-left-right c-btn--rounded f3 f4-lg" href="https://www.brandwatch.com/de/demo/"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Loslegen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 nl4-md"><div class="w-100 relative">  <div class="dn-md" data-cyclr data-cyclr--show-arrows data-cyclr--items-selector="#results-slides" data-cyclr--first-initially-shown data-cyclr-control="true" data-cyclr--item-active-classes="t-fade-in--active t-active-wrap a-active-wrap"> <div class="absolute x-home-results-controls-arrows bw-tns__nav-btn bw-tns__prev z-3" data-cyclr-left-arrow style="-webkit-tap-highlight-color: rgba(255, 255, 255, 0);">  <span class="c-icon color-text-grey-10"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-left"></use> </svg> </span> </div> <div class="absolute x-home-results-controls-arrows bw-tns__nav-btn bw-tns__next z-3" data-cyclr-right-arrow style="-webkit-tap-highlight-color: rgba(255, 255, 255, 0);">  <span class="c-icon color-text-grey-10"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </div> </div>  <div class="df absolute--center-x x-home-results-controls" style="z-index: 13;" data-cyclr data-cyclr--items-selector="#results-slides" data-cyclr--control-active-classes="color-bg-ui-primary" data-cyclr--first-initially-shown data-cyclr--item-active-classes="t-fade-in--active t-active-wrap a-active-wrap z-1">  <span class="color-bg-grey-4 db flex-noshrink flex-grow-0 mr2 cursor-pointer color-bg-ui-primary" style="height: 0.7em; 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width: 100%;"> <div class="relative">  <div class="color-bg-grey-2"> <div style="padding-top: 120%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/nestle.jpg&width=1010" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/nestle.jpg&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/nestle.jpg&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/nestle.jpg&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/nestle.jpg&width=0 1010w"> </div> </div> </div>  <div class="absolute w-70 w-50-lg" style=" bottom: -5%; right: -18%;"> <div class="relative static-md" style="left: -47%; bottom: -12rem;"> <a class="df flex-column w-100 cursor-pointer color-bg-white pa5 br2 relative c-mode-light shadow-atlassian u-object-hover" href="https://www.brandwatch.com/de/case-studies/nestle-deutschland/view/" data-ga="link" data-ga-label="Insights für das gesamte Unternehmen - https://www.brandwatch.com/de/case-studies/nestle-deutschland/view/"> <div class="mx-auto w-50 w-70-md pb3">  <div class> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/nestle-logo--dot.svg" class="w-100 df"> </div> </div>  </div> <div class="w-100"> <div class="f8 color-border-grey-3"> <h3 class="c-heading f7 lh-super-tight mb1">Insights für das gesamte Unternehmen</h3> </div> </div> <div> <p class="c-lead f3 pt3-md">Nestlé Deutschland - mit seinen vielen Marken - setzt Social Intelligence ein, um die Reputation und Reichweite zu messen und verteilt die Insights im gesamten Unternehmen, damit verschiedene Abteilungen davon profitieren können.</p> <div class="df flex-items-center mt3 f4"> <div class="c-heading mr2">Mehr erfahren</div> <span class="color-bg-hexicon-yellow c-spot-icon size- f2 f3-md">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span></span> </div> </div> </a> </div> </div> </div> </div> <div data-cyclr-item class="w-100 min-width-100 ws-normal relative t-duration-0 color-bg-white t-fade-in " style="left: -100%; width: 100%;"> <div class="relative">  <div class="color-bg-grey-2"> <div style="padding-top: 119.88130563798%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/3.jpg&width=1011" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/3.jpg&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/3.jpg&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/3.jpg&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/3.jpg&width=0 1011w"> </div> </div> </div>  <div class="absolute w-70 w-50-lg" style=" bottom: -5%; right:-18%;"> <div class="relative static-md" style="left: -47%; bottom: -12rem;"> <a class="df flex-column w-100 cursor-pointer color-bg-white pa5 br2 relative c-mode-light shadow-atlassian u-object-hover" href="https://www.brandwatch.com/case-studies/metia/view/" data-ga="link" data-ga-label="Den ROI verdoppeln - https://www.brandwatch.com/case-studies/metia/view/"> <div class="mx-auto w-50 w-70-md pb3">  <div class> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/metia-logo--dot.svg" class="w-100 df"> </div> </div>  </div> <div class="w-100"> <div class="f8 color-border-grey-3"> <h3 class="c-heading f7 lh-super-tight mb1">Den <span class="color-text-hexicon-orange">ROI</span> verdoppeln</h3> </div> </div> <div> <p class="c-lead f3 pt3-md">Metia erreicht eine 22% höhere Click-Through-Rate auf seine Twitter-Ads, eine 59% höhere Click-Rate für seine Landing Page und eine 114% höhere Conversation Rate.</p> <div class="df flex-items-center mt3 f4"> <div class="c-heading mr2">Mehr erfahren</div> <span class="color-bg-hexicon-orange c-spot-icon size- f2 f3-md">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span></span> </div> </div> </a> </div> </div> </div> </div> <div data-cyclr-item class="w-100 min-width-100 ws-normal relative t-duration-0 color-bg-white t-fade-in " style="left: -200%; width: 100%;"> <div class="relative">  <div class="color-bg-grey-2"> <div style="padding-top: 119.88130563798%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/1.jpg&width=1011" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/1.jpg&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/1.jpg&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/1.jpg&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/results/1.jpg&width=0 1011w"> </div> </div> </div>  <div class="absolute w-70 w-50-lg" style=" bottom: -5%; right: -18%;"> <div class="relative static-md" style="left: -47%; bottom: -12rem;"> <a class="df flex-column w-100 cursor-pointer color-bg-white pa5 br2 relative c-mode-light shadow-atlassian u-object-hover" href="https://www.brandwatch.com/de/case-studies/oneplus/view/" data-ga="link" data-ga-label="Bis an die Spitze - https://www.brandwatch.com/de/case-studies/oneplus/view/"> <div class="mx-auto w-50 w-70-md pb3">  <div class> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/oneplus-logo--dot.svg" class="w-100 df"> </div> </div>  </div> <div class="w-100"> <div class="f8 color-border-grey-3"> <h3 class="c-heading f7 lh-super-tight mb1">Bis an die Spitze</h3> </div> </div> <div> <p class="c-lead f3 pt3-md">OnePlus nutzt Brandwatch um Kontext zu ihren Social Insights hinzuzufügen und der führende Smartphonehersteller in seinem Markt zu werden.</p> <div class="df flex-items-center mt3 f4"> <div class="c-heading mr2">Mehr erfahren</div> <span class="color-bg-hexicon-green c-spot-icon size- f2 f3-md">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span></span> </div> </div> </a> </div> </div> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </section>  </section> <section class="color-bg-white py7-md py5"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl pt7 pt0-md">  <div class="df-md w-100"> <div class="mx-auto mb5 mb0-md mr5-md w-50 w-20-md df flex-items-center ">  <div class="dib lh-super-tight mw-100 br-100 relative w4 shadow-3 mx-auto filter-grayscale-10"> <div class="br-100 relative color-bg-grey-2 bw4 overflow-hidden color-border-white ba"> <div class="aspect-ratio--1x1 relative br-100 overflow-hidden"> <div class="absolute--fill bg-img " data-image-set="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/quote/veganz.jpg&width=0 236w" ></div> </div> </div> <div class="absolute ba bw2 bw3-xl color-border-white br-100 w-40 z-1 color-fill-grey-3 overflow-hidden shadow-fr" style="bottom: -3%; right: -1.5%;"> <div class="aspect-ratio--1x1 color-bg-grey-2"></div> <div class="absolute--fill bg-img " data-image-set="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/quote/Moritz_Veganz.jpg&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/quote/Moritz_Veganz.jpg&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/quote/Moritz_Veganz.jpg&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/quote/Moritz_Veganz.jpg&width=0 810w" ></div> </div> </div>  </div> <div class="w-80-md df flex-items-center tc flex-justify-center flex-justify-start-md tl-md"> <div class="dib">  <h2 class="c-heading mx-auto f4 f5-sm f6-lg lh-regular mb3 mb5-xl " style="margin-top: -0.065em; margin-left: -0.07em;"> <span class="c-heading--light-bold-optic-correction"> „Wir arbeiten seit mehreren Jahren mit Brandwatch. Es war eines der ersten Tools, die wir nutzten, um unsere Position im Markt besser zu verstehen.” </span> </h2>  <div class="c-copy df flex-items-center tc flex-justify-center tl-md flex-justify-start-md"> <p class="f2 f3-lg f4-xl"><strong>Moritz Möller</strong>, CMO & CPO, Veganz Group AG</p> </div> </div> </div> </div>  </div> </div> </section>  <section class="pt7-md pb8"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl pt7 pt0-md"> <div class="py5-lg" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Eine Lösung, die <span class="color-text-ui-primary">passt</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Wählen Sie Ihre Rolle, Ihre Branche oder Ihren Use Case und wir zeigen Ihnen, wie Brandwatch helfen kann.</p>  <div class="mt5 mt6-lg">  <a class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-left-right c-btn--rounded f3 f4-lg" href="https://www.brandwatch.com/de/demo/"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Loslegen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div> <div class="l-grid l-grid--gutters-2 w-75-md"> <div class="l-grid__item l-grid__item--12 a-page-element-default--scroll" style="transition-delay: 0.1s;"> <a href="https://www.brandwatch.com/de/use-cases/" class="db color-bg-grey-2 u-object-hover" data-ga="link" data-ga-label="routing-block--use cases"> <div class="pa4 relative"> <h3 class="c-heading l-super-tight f6">Use Cases</h3> <p class="c-lead f3 dn">Lorem ipsum dolor sit amet consectetur adipisicing elit.</p> </div> <div class="flex-1"></div> <div class="df flex-items-center color-border-grey-3 bt px4 py3 relative"> <div class="c-heading f4 mr2 mr3-lg-xl">Mehr erfahren</div> <span class="color-bg-hexicon-green c-spot-icon size- f1 f3-lg-xl">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span></span> </div> </a> </div> <div class="l-grid__item l-grid__item--12 a-page-element-default--scroll" style="transition-delay: 0.2s;"> <a href="https://www.brandwatch.com/de/industries/" class="db color-bg-grey-2 u-object-hover" data-ga="link" data-ga-label="routing-block--branchen"> <div class="pa4 relative"> <h3 class="c-heading l-super-tight f6">Branchen</h3> <p class="c-lead f3 dn">Lorem ipsum dolor sit amet consectetur adipisicing elit.</p> </div> <div class="flex-1"></div> <div class="df flex-items-center color-border-grey-3 bt px4 py3 relative"> <div class="c-heading f4 mr2 mr3-lg-xl">Mehr erfahren</div> <span class="color-bg-hexicon-orange c-spot-icon size- f1 f3-lg-xl">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span></span> </div> </a> </div> <div class="l-grid__item l-grid__item--12 a-page-element-default--scroll" style="transition-delay: 0.3s;"> <a href="https://www.brandwatch.com/de/roles/" class="db color-bg-grey-2 u-object-hover" data-ga="link" data-ga-label="routing-block--rollen"> <div class="pa4 relative"> <h3 class="c-heading l-super-tight f6">Rollen</h3> <p class="c-lead f3 dn">Lorem ipsum dolor sit amet consectetur adipisicing elit.</p> </div> <div class="flex-1"></div> <div class="df flex-items-center color-border-grey-3 bt px4 py3 relative"> <div class="c-heading f4 mr2 mr3-lg-xl">Mehr erfahren</div> <span class="color-bg-hexicon-yellow c-spot-icon size- f1 f3-lg-xl">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span></span> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section>   <section id="number-one-trusted-enterprise" class="nt6 mt0-md py7 relative"> <div class="l-page-gutter"> <div class="l-container l-container-4-xl"> <div class="" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">   <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Die <span class="color-text-ui-primary">Nummer 1</span> der Enterprise Solutions</h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Die Lösungen von Brandwatch werden immer wieder als führend anerkannt. Sowohl von Branchenanalysten als auch von Kunden, die sich auf Brandwatch verlassen, um ihre eigenen Kund:innen besser zu verstehen und Engagement mit ihnen zu betreiben.</p>  <div class="mt5 mt6-lg">  <a class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--animate-left-right c-btn--rounded f3 f4-lg" href="https://www.brandwatch.com/de/p/forrester-wave-social-suites/"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Forrester Wave lesen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </div> </a> </div>      </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "><div class="mx-auto-md pt2-md c-asset-svg-wrap"> <div class="dn-xs db-md"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=0 1059w"> </div> <div class="dn db-xs dn-md w-100 w-70-md mw7 pl5-md"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/award-badges-2024.png&width=0 1059w"> </div> </div> </div> </div> </div> </div> </div> </div> </section>   <section id="cta-sitewide-cta-block" class="color-bg-grey-10 color-bg-white-xs overflow-hidden mb8-xs" data-scrollfx="true" data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.15" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-page-gutter-xs"> <div class="l-container l-container-4-xl tc tl-lg"> <a href="https://www.brandwatch.com/de/demo/" data-ga="cta" data-ga-label="cta-sitewide-cta-block--book-a-meeting" class="a-page-element-default--scroll db overflow-hidden relative br-ui-charcoal color-bg-grey-10 c-mode-dark"> <div class="l-grid l-grid--gutters-4-md">  <div class="l-grid__item w-100 df flex-items-center w-60-md w-50-lg"> <div class="l-page-gutter l-page-gutter--disabled-xs w-100"> <div class=" py5 py6-md py7-lg pr5-xs pr0-md pl5-xs pl6-md pl7-lg">  <div class=" mw6 tc tl-md mx-auto ml0-md py4 px4-sm pr0-md">   <h2 class="c-heading f10 f11-md f12-lg-xl" style="letter-spacing: -0.05em; line-height: 0.98;">Buchen Sie ein Meeting</h2>   <p class="c-lead pt4 dib f4 f5-md f6-lg-xl mw6">Sprechen Sie mit unseren Expert:innen, um herauszufinden, wie Brandwatch Ihre Arbeit und Ihr Unternehmen unterstützen kann.</p>  <div class="mt5">  <button class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--icon-right c-btn--animate-left-right c-btn--rounded f4 f5-lg-xl w-80-md"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Loslegen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </div> </button> </div>      </div>  </div> </div> </div>  <div class="l-grid__item w-100 df w-40-md w-50-lg"> <div class="df w-100 pt6-md pt7-lg"> <div class="df w-100 pt4-md"> <div class="df w-100 l-page-gutter l-page-gutter--disabled-md"> <div class="w-100 color-bg-grey-7 df"> <div class="w-100 relative mb0-force-md" style="margin-bottom: -36%;"> <div class="relative absolute-md top-0 left-0 w-100 w-200-md w-160-lg"> <div class="w-100"> <div class="aspect-ratio--16x10"></div> <div class="absolute--fill w-100 color-bg-grey-7 shadow-atlassian c-asset-border-radius color-border-grey-7 ba overflow-hidden">  <div class="color-bg-grey-7"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img 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