Consumer Intelligence Lösungen

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// CustomEvent polyfill // ----------------------------------------------------------------- // // CustomEvent -- polyfill for IE11 // -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill // // if (typeof window.CustomEvent !== 'function') { var default_event_params = { bubbles: false, cancelable: false, detail: undefined, }; var CustomEvent = function(event_type, params) { params = params || default_event_params; var ev = document.createEvent('CustomEvent'); ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail); return ev; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; } // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core) // ----------------------------------------------------------------- // NB: Uses Promises - Must be loaded after Promise Polyfill // Suggest at some point, just move to importing nayjax from a header-specific compiled module. // - To allow both header & footer js to access nayjax, could write in the _module.js file: // import nayjax from 'nayjax'; // window.nayjax = nayjax; // - Then footer modules would use window.nayjax instead of "import 'nayjax'" // - (Similar for crumblr) // global_request() - private, -> promise // --------------------------------- // errors (stringly typed): // - network error - unreachable / interrupted // - request error - 400 codes // - server error - 500 codes // - aborted - .abort() called function global_request(url, method, data_url_encoded, cb_progress) { const xhr = new XMLHttpRequest; const promise = new Promise(function(succeed, fail) { xhr.addEventListener('error', function() { fail('network error'); }); xhr.addEventListener('abort', function() { fail('aborted'); }); if (typeof cb_progress === 'function') { xhr.addEventListener('progress', cb_progress); } xhr.addEventListener('readystatechange', function() { if (xhr.readyState !== 4) { return; } if (xhr.status >= 400 && xhr.status < 500) { fail('request error'); } else if (xhr.status >= 500) { fail('server error'); } else if (xhr.status === 0) { fail('network error'); } else { succeed(xhr.responseText); } }); }); xhr.open(method, url, true); if (typeof data_url_encoded === 'string') { xhr.setRequestHeader('Content-type', 'application/x-www-form-urlencoded'); xhr.send(data_url_encoded); } else { xhr.send(); } return promise; } function global_ajax_post(url, cb_progress) { return global_request(url, 'post', null, cb_progress); } function global_ajax_post_json(url, cb_progress) { return global_ajax_post(url, cb_progress).then(function(response_text) { try { return JSON.parse(response_text); } catch (err) { throw 'invalid json'; } }); } // global crumblr (global version of core cookies/crumblr.js) // ----------------------------------------------------------------- function global_get_cookie(name) { var name_eq = name + '='; var matching_cookie = document.cookie.split(';') .map(function(c) { return c.trim(); }) .filter(function(c) { return c.indexOf(name_eq) === 0; })[0]; return matching_cookie !== undefined ? matching_cookie.substring(name_eq.length) : null; } function global_set_cookie(name, value, expires_in_days_hence, path, domain) { var t = new Date(); if (typeof expires_in_days_hence === 'number') { t.setMilliseconds((new Date()).getMilliseconds() + expires_in_days_hence * 1000 * 3600 * 24); } var parts = [ name + '=' + value, expires_in_days_hence ? ('; expires=' + t.toUTCString()) : '', path ? ('; path=' + path) : '; path=/', domain ? ('; domain=' + domain) : '', ]; document.cookie = parts.join(''); } function global_delete_cookie(name, path, domain) { global_set_cookie(name, '', -1, path, domain); } // global geo ip // ----------------------------------------------------------------- // // script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill. // - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 // https://ipstack.com/documentation // const cookie_name = 'bw_geo'; const cookie_days = 5; function global_get_user_geo_location() { // Note: 1) This function is ran once (right here on line 44). // 2) It creates window.global_geo_ip_promise which is then referenced elsewhere. // This allows for one async call the geo ip API, limiting the number of requests. if (window.global_geo_ip_promise) { return false; } const geo_cookie = global_get_geo_cookie(); // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31). if (geo_cookie !== null && is_object(geo_cookie)) { window.global_geo_ip_promise = Promise.resolve(geo_cookie); } // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise. else { window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_code:.country_code,%20region_code:.region_code}%20%27') .then((data) => { if (data.constructor !== Object || !data.hasOwnProperty('country_code')) { throw 'invalid ipstack return data'; } global_set_geo_cookie(JSON.stringify({ country_code: data.country_code, region_code: data.region_code })); return { country_code: data.country_code, region_code: data.region_code }; }) .catch((err) => { global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc }); } } global_get_user_geo_location(); // helpers // ------------------------------------- function global_get_geo_cookie() { return global_get_cookie(cookie_name); } function global_set_geo_cookie(value) { global_set_cookie(cookie_name, value, cookie_days); } function is_object(cookie) { try { return !!JSON.parse(cookie); } catch (e) { return false; } } // GCLID // ----------------------------------------------------------------- // // script_global_gclid.js // // Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the // campaign and other attributes of the click associated with the ad for ad tracking and // campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting. // It’s required for Google Ads website conversion tracking and also used to link data between // Google Ads and Google Analytics. It can also be used in conjunction with features like // offline conversion tracking. // function getParam(p) { const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } function getExpiryRecord(value) { const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds const expiryDate = new Date().getTime() + expiryPeriod; return { value, expiryDate, }; } function addGclid() { const gclidParam = getParam("gclid"); const gclidFormFields = ["Google_Click_ID_gclid__c", "GCLID__c"]; // all possible gclid form field ids here let gclidRecord = null; let currGclidFormField; const gclsrcParam = getParam("gclsrc"); const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1; gclidFormFields.forEach((field) => { if (document.getElementById(field)) { currGclidFormField = document.getElementById(field); } }); if (gclidParam && isGclsrcValid) { gclidRecord = getExpiryRecord(gclidParam); localStorage.setItem("gclid", JSON.stringify(gclidRecord)); } const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid")); const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate; if (currGclidFormField && isGclidValid) { currGclidFormField.value = gclid.value; } } window.addEventListener("load", addGclid); // GDPR // ----------------------------------------------------------------- function global_gdpr_countries() { return [ 'AT', // Austria 'BE', // Belgium 'BG', // Bulgaria 'HR', // Croatia (Code taken from name in Croatian: Hrvatska) 'CY', // Cyprus 'CZ', // Czechia (Previous ISO country name: Czech Republic) 'DK', // Denmark 'EU', // Europoean Union 'EE', // Estonia (Code taken from name in Estonian: Eesti) 'FI', // Finland 'FR', // France 'DE', // Germany 'GR', // Greece 'HU', // Hungary 'IS', // Iceland (Code taken from name in Icelandic: Ísland) 'IE', // Ireland 'IT', // Italy 'LV', // Latvia 'LI', // Liechtenstein 'LT', // Lithuania 'LU', // Luxembourg 'MT', // Malta 'NL', // Netherlands 'NO', // Norway 'PL', // Poland 'PT', // Portugal 'RO', // Romania 'SK', // Slovakia 'SI', // Slovenia 'ES', // Spain 'SE', // Sweden 'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica) 'GB', // Great Britain 'UK', // United Kingdom ]; } function global_gdpr_precheck_countries() { return [ 'EE', // Estonia 'FI', // Finland 'FR', // France 'HU', // Hungary 'IE', // Ireland 'LV', // Latvia 'LU', // Luxembourg 'NO', // Norway 'PT', // Portugal 'SI', // Slovenia 'SE', // Sweden 'GB', // United Kingdom ]; } // helpers // ------------------------------------- function global_is_gdpr_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1; } function global_is_gdpr_precheck_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1; } // Mobile detection (from http://detectmobilebrowsers.com/) // ----------------------------------------------------------------- window.isMobileDevice = function() { var check = false; (function(a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; 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z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: 0%"> <div class="sub-item-container dn db-lg"> <style> .c-nav__sub_item--grid__icon svg { fill: #8AC539 } .c-nav__sub_item--grid__icon svg { fill: #8AC539 } </style>  <div class="relative-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg mw-78vw-lg " style="top: 18px; width: 310px;"> <div class="br-ui-charcoal-lg overflow-hidden">  <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="l-grid relative l-grid--gutters-2-lg">  <li class="w-100 l-grid__item mb0-lg">  <ul class="mb3-lg mt4 mb4-lg "> <li class="mb4"> <a href="https://www.brandwatch.com/de/suite/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Unsere Suite</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/suite/consumer-intelligence/" data-ga-label="nav-https://www.brandwatch.com/de/suite/consumer-intelligence/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-grey-3 bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Consumer Intelligence</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Verstehen Sie Ihre Kund:innen </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/suite/social-media-management/" data-ga-label="nav-https://www.brandwatch.com/de/suite/social-media-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-grey-3 bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Mit Ihren Kund:innen in Kontakt treten </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/products/influence/" data-ga-label="nav-https://www.brandwatch.com/de/products/influence/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-grey-3 bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Erreichen Sie ein breiteres Publikum </span> </p> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/suite/insights/" data-ga-label="nav-https://www.brandwatch.com/de/suite/insights/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent bb-lg py3 w-100 df flex-items-start u-hover__underline "> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Media Intelligence & Insights</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Nutzen Sie die Expertise unserer Analysten und Berater </span> </p> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container dn-lg">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Unsere Suite</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/consumer-intelligence/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/consumer-intelligence/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Consumer Intelligence</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/social-media-management/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/social-media-management/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Social Media Management</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/products/influence/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/products/influence/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Influencer Marketing</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/insights/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/insights/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Media Intelligence & Insights</span> </div> </a> </li>  </ul> </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter show-child-items u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <div class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-target-class="dn" data-js-togglr-target="nav-drop-down--2" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Lösungen <img src="https://www.brandwatch.com/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg" class="chevronrotate" alt="chevron"> </div> </div> </div> </div>  <div id="nav-drop-down--2" class="absolute-lg z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -300%"> <div class="sub-item-container dn db-lg"> <style> .c-nav__sub_item--grid__icon svg { fill: #8AC539 } .c-nav__sub_item--grid__icon svg { fill: #8AC539 } </style>  <div class="relative-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg mw-78vw-lg w-100-important-lg_max" style="top: 18px; width: 970px;"> <div class="br-ui-charcoal-lg overflow-hidden">  <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="l-grid relative l-grid--gutters-2-lg">  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/use-cases/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Use Cases im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/market-research/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/market-research/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marktforschung</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/brand-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/brand-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Brand Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/crisis-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/crisis-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-warning"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Krisenmanagement</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/stakeholder-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/stakeholder-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-share"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Stakeholder Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/social-media-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/social-media-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/content-marketing/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/content-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/influencer-marketing/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/influencer-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-star"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/customer-care/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/customer-care/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-social-panel"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Kundenbetreuung</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/industries/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Branchen im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/agencies/" data-ga-label="nav-https://www.brandwatch.com/de/industries/agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agenturen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/financial-services/" data-ga-label="nav-https://www.brandwatch.com/de/industries/financial-services/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-dollar"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Finanzdienstleistungen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/media-and-entertainment/" data-ga-label="nav-https://www.brandwatch.com/de/industries/media-and-entertainment/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-mountains"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Medien und Entertainment</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/health-pharma/" data-ga-label="nav-https://www.brandwatch.com/de/industries/health-pharma/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Pharma & Gesundheitswesen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/retail/" data-ga-label="nav-https://www.brandwatch.com/de/industries/retail/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-retail-tag"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Einzelhandel</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/cpg/" data-ga-label="nav-https://www.brandwatch.com/de/industries/cpg/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-basket"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Konsumgüter</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/technology/" data-ga-label="nav-https://www.brandwatch.com/de/industries/technology/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-mobile"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Technologie</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/education/" data-ga-label="nav-https://www.brandwatch.com/de/industries/education/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-training"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Education</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/roles/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Rollen im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-market-researchers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-market-researchers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marktforscher</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-marketers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-megaphone"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marketer</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-social-media-managers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-social-media-managers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Manager:innen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-analysts/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-analysts/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-trend-up"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Analysten</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-agencies/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agenturen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-content-marketers/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-content-marketers/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketer:innen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/roles/for-pr-comms/" data-ga-label="nav-https://www.brandwatch.com/de/roles/for-pr-comms/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-hexicon-green color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-hexicon-green__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-pr-comms"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">PR- und Kommunikation</span> </div> </div> </div> </a> </li> </ul>  </li> </ul> </div> </div>  </div> </div> </div> <div class="sub-item-container dn-lg">  <div class="lg relative-lg "> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/use-cases/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Use Cases im Überblick</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/industries/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/industries/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Branchen im Überblick</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/roles/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/roles/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Rollen im Überblick</span> </div> </a> </li>  </ul> </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter not resources u-sibling-diminish-onHover__target " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <a href="https://www.brandwatch.com/de/plans/" class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/plans/" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Preise </div> </div> </div> </a> </div> </li>  <li class="relative user-select-none outline-none l-page-gutter not resources u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target pb0-lg" tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <div class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-target-class="dn" data-js-togglr-target="nav-drop-down--4" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Ressourcen </div> </div> </div> </div>  <div id="nav-drop-down--4" class="absolute-lg z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -50%"> <div class="sub-item-container ">  <div class="lg relative-lg py0-lg"> <div class="overflow-hidden relative-lg py3 py0-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg df-lg" style="top: 18px;"> <div class="px5-lg py3-lg w-auto-lg flex-noshrink w-100-important-lg_max" style="width: 250px;"> <ul class = "child-dropdown-nav ">  <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/blog/" data-ga="link" data-ga-label="nav-/blog/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 bb-lg color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Blog</span> </div> <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f3" style="margin-bottom: 0;">Aktuelle Data-Stories und -Insights</p> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/webinars/" data-ga="link" data-ga-label="nav-/webinars/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 bb-lg color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Webinare</span> </div> <p class="dn db-lg c-copy pt1 color-text-grey-5 lh-tight f3" style="margin-bottom: 0;">Live-Beratung von Experten</p> </a> </li>   <li class = "second-child-dropdown"> <div class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 bb-lg color-border-grey-3 bb-lg c-simple-link-light "> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target 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data-image-set="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=uploads/2024/12/DMT_Meta_DE-1.png&width=0 1200w"> </div> </div> <div class="f5 mb2 c-heading">[Report] Die Digital Marketing Trends 2025</div> <p class="c-copy f3 mb3">Entdecken Sie die neuesten digitalen Marketingtrends und praktische Tipps, um Ihre Marketingstrategie zu optimieren.</p>  <a data-ga="cta" data-ga-label="nav-promo-slot--Report lesen" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--icon-right c-btn--rounded dif" href="https://www.brandwatch.com/de/reports/digital-marketing-trends-2025/view/?utm_medium=web&utm_source=site-nav&utm_campaign=smmmodel&utm_term=de&utm_content=guide"> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Report lesen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-chevron-right"></use> </svg> </span> </div> </a> </div>  </div> </div>  </div> </div> </div>  </div> </li>  <li class="df dn-lg color-bg-nhexicon-green get-info-button l-page-gutter"> <a href="https://www.brandwatch.com/de/demo/" class="bt bn-lg db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 color-bg-hexicon-green o-100 w-100 df get-info-button" data-ga="cta" 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Height of the current expanded item const openItemHeight = openItem.scrollHeight; openItem.classList.remove('show-child-menu'); window.scrollBy(0, -openItemHeight + scrollReduction); } // Toggle the 'show-child-menu' class on the clicked item item.classList.toggle('show-child-menu'); // Remove the 'remove-border' class from the previous sibling if (previousLi) { previousLi.classList.remove('remove-border'); } // Check if the clicked item has the class 'second-child-dropdown' const isSecondChildDropdown = item.classList.contains('second-child-dropdown'); if (!isSecondChildDropdown) { // Add the 'remove-border' class to the previous sibling const previousSibling = item.previousElementSibling; if (previousSibling) { previousSibling.classList.toggle('remove-border', !isOpen); } // Update the previousLi to the clicked item's previous sibling previousLi = previousSibling; } }); // Add a click event listener to all anchor tags inside li elements with the class 'second-child-dropdown' const 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top: 60px; z-index: 1; border-radius: 6px; background: #FFFF; position: absolute; margin-top: 15px; margin-left: 12px; } /* Style for items */ .item { padding: 10px; border-bottom: 1px solid #ddd; } .login-cta-button { font-family: Roboto; font-size: 14px; font-weight: 700; line-height: 21px; letter-spacing: 0em; text-align: left; } #c-nav--sticky a span.chevronrotatespan { padding-right: 18px; color: #252328 !important; } #c-nav--sticky a span.chevronrotatespan.invert img { transform: rotate(180deg); } .c-nav--is-scrolled a.header-get-started-button.blackoutline { border: none !important; font-family: Roboto !important; font-weight: 700 !important; line-height: 21px !important; letter-spacing: 0em !important; color: #252328 !important; text-align: left !important; background-color: transparent !important; box-shadow: none !important; } .c-nav--is-scrolled #c-nav__cta-btn a { border: 1px solid #252328 !important; font-family: Roboto !important; font-size: 14px !important; font-weight: 700 !important; line-height: 21px !important; letter-spacing: 0em !important; color: #252328 !important; text-align: left !important; background-color: transparent !important; box-shadow: none !important; } @media only screen and (max-width: 1199px) { #showButton123 a { padding: 0.55em 1.6em !important; } } .c-list--nav-unordered.hexicon-purple li:before { content: ""; color: #A98BBC; } .c-list--nav-unordered.hexicon-green li:before { content: ""; color: #8ac539; } </style>  <div id="showButton123" class="dn df-lg flex-items-center login-cta-button "> <a id="c-nav__cta-btn chevron-container" data-ga="cta" data-ga-action="c-site-header--primary-cta" data-ga-label="Login" class="c-btn c-btn-- c-btn--secondary-light c-btn--2 c-btn--rounded f3-lg-xl blackoutline f3-lg-xl"> <div class="relative w-100 df flex-items-center flex-justify-center"> <span id="spanrotate" class="chevronrotatespan">Sign in <img src="https://www.brandwatch.com/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg" class="chevronrotate normal" alt="chevron"> <img src="https://www.brandwatch.com/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-white.svg" class="chevronrotate white" alt="chevron"> </span> </div> </a> </div> <div id="itemContainer" class="hidden item-container-dropdown"> <div class="relative-lg br-ui-charcoal-lg mw-78vw-lg w-100-important-lg_max dropdown-inner" style=""> <div class="br-ui-charcoal-lg shadow-floating-ui-dark-lg overflow-hidden"> <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="mb3-lg"> <li> <a href="https://my.brandwatch.com/" target="_blank" rel="noopener noreferrer" data-ga="link" data-ga-label="client-nav--login-https://my.brandwatch.com/" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline color-border-onHover-hexicon-green py3 w-100 df flex-justify-between flex-items-start color-border-grey-3 bb-lg"> <div> <div class=""> <span class="f3-lg-xl u-hover__underline-target span-head">Consumer Intelligence</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Brandwatch Consumer Research </span> </p> </div> </div> </a> </li> <li> <a href="https://app.falcon.io/" target="_blank" rel="noopener noreferrer" data-ga="link" data-ga-label="client-nav--login-https://app.falcon.io/" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline color-border-onHover-hexicon-green py3 w-100 df flex-justify-between flex-items-start color-border-grey-3 bb-lg"> <div> <div class=""> <span class="f3-lg-xl u-hover__underline-target span-head">Social Media Management</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Formerly the Falcon suite </span> </p> </div> </div> </a> </li> <li> <a href="https://home.influence.brandwatch.com/" target="_blank" rel="noopener noreferrer" data-ga="link" data-ga-label="client-nav--login-https://home.influence.brandwatch.com" class="l-page-gutter l-page-gutter--disabled db w-100 c-simple-link-light color-text-grey-7-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight u-hover__underline color-border-onHover-hexicon-green py3 w-100 df flex-justify-between flex-items-start color-border-grey-3 "> <div> <div class=""> <span class="f3-lg-xl u-hover__underline-target span-head">Influence</span> </div> <p class="dn db-lg c-lead f3 color-text-grey-5" style="line-height: 1.14; padding-top: 0.6em;"> <span> Formerly Paladin </span> </p> </div> </div> </a> </li> </ul> </div> </div> </div> </div> </div> <script> // Get references to the common elements const itemContainer = document.getElementById('itemContainer'); const chevronSpan = document.getElementById('spanrotate'); const showButton123 = document.getElementById('showButton123'); // Function to position itemContainer // track the position of the showbutton and appear below it using absolute positioning // function positionItemContainer() { // if (window.innerWidth > 1200) { // const buttonRect = showButton123.getBoundingClientRect(); // const topPosition = buttonRect.bottom + window.scrollY - 35; // const leftPosition = buttonRect.left + 12; // itemContainer.style.position = 'absolute'; // itemContainer.style.top = topPosition + 'px'; // itemContainer.style.left = leftPosition + 'px'; // } else { // itemContainer.style.position = 'static'; // itemContainer.style.top = 'auto'; // itemContainer.style.left = 'auto'; // } // } // Fire on page load and resize // window.addEventListener('load', positionItemContainer); // window.addEventListener('resize', positionItemContainer); function toggleItemContainer() { itemContainer.classList.toggle('hidden'); chevronSpan.classList.toggle('invert'); } showButton123.addEventListener('click', function(event) { toggleItemContainer(); event.stopPropagation(); }); document.addEventListener('click', function(event) { if (!itemContainer.contains(event.target) && event.target !== showButton123) { itemContainer.classList.add('hidden'); chevronSpan.classList.remove('invert'); } }); // Add the hidden class to the login dropdown menu if specific elements are hovered on const navDropdownIds = ["nav-drop-down--5", "nav-drop-down--3", "nav-drop-down--2"]; navDropdownIds.forEach((dropdownId) => { const navDropdown = document.getElementById(dropdownId); if (navDropdown) { navDropdown.addEventListener("mouseenter", () => { itemContainer.classList.add("hidden"); chevronSpan.classList.remove('invert'); }); } }); </script> </div>  <div class="dn df-lg flex-items-center">  <a id="c-nav__cta-btn" data-ga="cta" data-ga-action="c-site-header--primary-cta" data-ga-label="Loslegen" class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--rounded f2 f3-lg-xl header-get-started-button c-btn--animate-left-right" href="https://www.brandwatch.com/de/demo/"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Loslegen</span> </div> </a>  </div>  </div> </div> </div> </div> </header>  </div> </div>   <div id="js-site-search-pane" style="z-index: 10000" class="t-fade-in fixed w-100 top-0 right-0 bottom-0 left-0 df flex-items-center flex-justify-center"> <div class="absolute--fill color-bg-black o-90"></div> <div class="l-page-gutter relative w-100"> <div class="color-border-grey-10 bb py2 py3-md relative mw7 mx-auto"> <form class="df flex-nowrap flex-items-center w-100" role="search" method="get" action="https://www.brandwatch.com/de/" data-ga="form" data-ga-action="site-search" data-ga-label="#site-search-input"> <button type="submit" class="cursor-pointer u-object-hover relative" style="top: -1px;">  <span class="mr1 mr4-lg f7 f9-md f10-lg color-text-grey-4 o-50 db c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-search"></use> </svg> </span> </button> <input id="" size="" class="w-100 mr5 mr6-lg c-heading f8 f10-md f12-lg color-text-white color-bg-transparent bn js-site-search-input" type="text" value="" name="s" placeholder="Durchsuche" style="outline: none; "/> </form> <div class="absolute right-0 top-0 top-1-md u-object-hover cursor-pointer" data-js-togglr data-js-togglr-target-class="t-fade-in--active" data-js-togglr-target="js-site-search-pane"> <span class="ml4 f3 f4-md color-text-grey-3 color-bg-grey-10 c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-close"></use> </svg> </span></span> </div> </div> </div> </div>   <div class="l-enforce-page-height__wrap "> <div class="l-enforce-page-height__block l-enforce-page-height__block--fill-centered"> <div data-on-page-load-class="t-page-element-load-wrap"> <section id="hero" class="pt6 pb7 relative overflow-hidden"> <div class="l-page-gutter pt4 pt5-lg-xl relative z-1 pb6"> <div class="l-container l-container-lg-xl l-container-4-xl"> <h1 class="t-page-element-default--load c-heading x-platform-hero-heading f12 f13-sm f14-md f15-lg-xl relative" style="letter-spacing: -0.05em; line-height: 0.88;"><span style="font-size: 0.885em;">Die <span class="color-text-ui-primary">#1</span> Consumer Intelligence <br>Plattform</h1> <div class="mw6 mw7-lg-xl t-page-element-default--load relative" style="transition-delay: 0.1s;"> <p class="dib c-lead pt5 pt6-lg-xl f6 f7-lg-xl color-text-grey-10">Wenn es darum geht, die Verbraucher:innen wirklich zu verstehen, entscheiden sich Unternehmen eher für Brandwatch <strong>als für jedes andere Tool.</strong></p> </div> <div class="mt5 mt6-lg-xl"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-md l-grid--gutters-5-lg"> <div class="l-grid__item w-100 w-40-md t-page-element-default--load" style="transition-delay: 0.2s;"> <div class="relative">  <a data-ga="cta" data-ga-label="cta-platform-hero--Loslegen" data-scrollanchors-offset="-100" class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--1 c-btn--icon-right c-btn--animate-top-bottom js-scrollAnchors c-btn--rounded f4 f5-lg-xl nowrap-md w-70-md" href="#form"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Loslegen</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-down"></use> </svg> </span> </div> </a>  </div> <div class="mx-auto-md mw6 mw7-sm mw6-md c-asset-svg-wrap-inherit-color c-asset-svg-wrap pt7 pt8-md"> <h2 class="c-tertiary f1 f2-lg-xl mb4 relative lh-tight">DIE WELTWEIT GRÖSSTEN MARKEN NUTZEN  BRANDWATCH</h2> <div class="dn-xs db-md"> <svg width="434" height="355" viewBox="0 0 434 355" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="213" height="113" fill="#F9F9F9"/> <path d="M59.273 53.5774C59.0662 52.9196 58.4624 51.4412 58.2979 50.3497C57.9349 47.9321 59.2013 46.3399 60.3643 45.9753C61.6694 45.6119 62.1793 46.2661 62.6844 47.7867C63.3375 50.1023 63.4104 53.1365 63.1907 57.4804C62.9052 63.4141 59.9308 70.58 52.537 70.4311C46.1547 70.2916 43.3306 66.1658 43.037 59.871C42.8983 56.9036 43.111 53.9373 44.3421 49.7423C44.9952 47.496 45.5779 46.6964 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</div> </div> </section></div> <section id="how-it-works" class="relative" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.1" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="absolute--center-x pe-none" style="width: 200vw; top: -25%; bottom: 60%;"> <div class="absolute--fill color-bg-grey-2" style="transform: rotate(-5deg); transform-origin: top center; background-image: linear-gradient( #f9f9f9, #fff );"> </div> </div> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl color-border-grey-3 bb bn_b-md pb6 pb0-md relative"> <div class="pb7 a-page-element-default--scroll"> <h5 class="c-tertiary f1 f2-lg-xl mb4 relative"> <div class="df flex-items-center mb2 relative z-1">  <span class="color-bg-hexicon-green db flex-noshrink flex-grow-0 mr2 f2 f3-lg-xl" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> So geht’s </div> </h5>  <h2 class="c-heading c-heading f10 f11-md f12-lg f13-lg-xl lh-super-tight color-border-grey-3 bb pb5" style="margin-top: -0.065em; margin-left: -0.07em;"> <span class="c-heading--light-bold-optic-correction"> In vier Schritten zu <span class="color-text-ui-primary">umsetzbaren Insights</span> </span> </h2>  </div> <div class="a-page-element-default--scroll a-delay-1 relative">  <div > <div data-js-cycler-layout="vertical" class="js-cycler tl relative overlow-hidden l-grid l-grid--gutters-2 flex-items-start l-grid--gutters-3-sm l-grid l-grid--gutters-4-md"> <div class=" l-grid__item w-100 z-2 w-35-lg flex-order-1 flex-order-0-lg mt5 mt0-md"> <div class="mw7 mw6-lg mx-auto mx0-lg "> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 t-active-wrap z-1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Suche"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 0.9em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-number-1"></use> </svg> </span></span> </div>  <h3 class="c-heading f5 f6-xs f7-xl lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Suche </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 30px"> <div class="dib color-border-grey-3 pt1 pb3 visibility-hidden" style="border-style: solid; border-width: 2px;"></div> </div> <div class="f4 f5-xl pt1 pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Erfassen Sie Millionen Beiträge, Kommentare und Gespräche, die für Sie relevant sind.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%;"> <div class="relative dn db-lg"> <div class="tff-opacity-1 relative" style="width: 100%; left: 0%; top: -14.3%; opacity: 0; transition-delay: 0s;"> <div class="relative t-scale-94-100">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000 df" style="transform: translate3d(0,0,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research-1-new.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="absolute t-scale-94-100" style="bottom: -15%; right: -5%; width: 36%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.135s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research-2-new.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class=" c-asset-border-radius "> <div style="padding-top: 73.460639127046%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile.png&width=0 2566w" class="w-100 df"> </div> </div> </div>  </div> </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div> </div> </div> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Segmentieren"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 0.9em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-number-2"></use> </svg> </span></span> </div>  <h3 class="c-heading f5 f6-xs f7-xl lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Segmentieren </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 30px"> <div class="dib color-border-grey-3 pt1 pb3 visibility-hidden" style="border-style: solid; border-width: 2px;"></div> </div> <div class="f4 f5-xl pt1 pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Kategorisieren Sie Gespräche nach Feedback, Beschwerden, Meinungen und mehr.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%; left: -2%; top: 0.5rem;"> <div class="dn db-lg"> <div class="color-bg-grey-2 t-scale-94-100" style="padding-bottom: 62%;"></div> <div class="absolute t-scale-94-100" style="width: 42%; left: -5%; top: -5%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,4rem,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/how-it-works/final/segment-1.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute t-scale-94-100" style="top: 10%; left: 41%; width: 39%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,4rem,0); transition-delay: 0.085s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/how-it-works/final/segment-2.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute t-scale-94-100" style="top: -5%; right: -17%; width: 33.7%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,4rem,0); transition-delay: 0.135s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/how-it-works/final/segment-3.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class=" c-asset-border-radius "> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/how-it-works/final/segment--mobile.svg" class="w-100 df"> </div> </div>  </div> </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div> </div> </div> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Analysieren"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 0.9em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-number-3"></use> </svg> </span></span> </div>  <h3 class="c-heading f5 f6-xs f7-xl lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Analysieren </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 30px"> <div class="dib color-border-grey-3 pt1 pb3 visibility-hidden" style="border-style: solid; border-width: 2px;"></div> </div> <div class="f4 f5-xl pt1 pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Nutzen Sie KI, um Insights und Antworten auf Ihre Fragen zu finden.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%; left: 0%; top: 0%;"> <div class="relative dn db-lg"> <div class="relative tff-opacity-1" style="width: 100%; left: 0%; opacity: 0; transition-delay: 0s;"> <div class="relative t-scale-94-100">  <div class="color-bg-grey-2 shadow-atlassian shadow-atlassia c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand-2.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute" style="bottom: -5%; left: -4%; width: 29.5%;">  <div class="color-bg-grey-2 shadow-atlassian shadow-atlassia c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.085s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand-1.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="absolute t-scale-94-100" style="bottom: 18%; right: -12%;; width: 31%;">  <div class="color-bg-grey-2 shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,0,0); transition-delay: 0.135s;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand-3.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> <div class="relative dn-lg">  <div class=" c-asset-border-radius "> <div style="padding-top: 72.678227360308%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=1024" srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/monitor-your-brand--mobile.png&width=0 2595w" class="w-100 df"> </div> </div> </div>  </div> </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div> </div> </div> <div class="js-cycler__clicker cursor-pointer user-select-none color-border-grey-2 bw1 relative" data-js-cycler-active-classes="t-active-wrap z-1" data-ga="interaction" data-ga-action="carousel-select" data-ga-label="Handeln"> <div class=""> <div class="df flex-items-center w-100 py3 pl3 pr4 py0-lg px0-lg color-bg-grey-2 color-bg-onHover-grey-3 color-bg-onHover-grey-3__target color-bg-grey-3--t-active color-bg-transparent-lg--t-active color-bg-onHover-transparent-lg color-bg-onHover-transparent__target color-bg-transparent-lg "> <div class="df flex-items-center w-100"> <div style="font-size: 0.9em;"> <span class="color-bg-hexicon-green c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-number-4"></use> </svg> </span></span> </div>  <h3 class="c-heading f5 f6-xs f7-xl lh-super-tight pl3 dib db-lg" style="margin-top: -0.065em; margin-left: -0.07em; margin-bottom: -0.03em;"> <span class="c-heading--light-bold-optic-correction"> Handeln </span> </h3>  </div> <div class="dn-lg"> <div class="t-display-none">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-plus"></use> </svg> </span> </div> <div class="t-display-block">  <span class="f5 mt2 c-icon color-text-grey-8"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-minus"></use> </svg> </span> </div> </div> </div> <div class="cycler__contents overflow-hidden"> <div class="df flex-column flex-row-lg px4 px0-lg mb3 mb0-lg color-bg-grey-2 color-bg-transparent-lg"> <div class="dn df-lg flex-justify-center my2" style="min-width: 30px"> </div> <div class="f4 f5-xl pt1 pl3-lg pt4 pt3-lg pb3 pb5-md c-content t-display-block"> <p class="c-lead ">Teilen Sie Insights mithilfe von Alerts und Live-Reports im gesamten Unternehmen.</p> </div>  <div class="dn-lg"> <div class="t-display-block"> <div class="px5-md pt3 pt4-md pb4 pb6-md overflow-hidden relative"> <div class="relative-md c-asset-svg-wrap" style="min-width: 100%; left: 0%; top: -1rem;"> <div class="relative mb0-md dn db-lg" style="left: -5%;"> <div class="relative t-scale-94-100" style="width: 76%;">  <div class="color-bg-transparent shadow-atlassian c-asset-border-radius overflow-hidden color-bg-grey-2 tff-translate3d-000" style="transform: translate3d(0,4rem,0);"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/how-it-works/final/act-1.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> <div class="absolute t-scale-94-100" style="top: 0.5%; right: -14%; width: 44%;">  <div class="color-bg-transparent tff-translate3d-000" style="transform: translate3d(0,4rem,0); transition-delay: 0.085s;"> <div 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<div class="color-bg-grey-2 c-asset-border-radius "> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/how-it-works/final/act--mobile.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> </div> <span class="js-cycler__paginator"></span> </div> </div> </div>  </div> </div> </div> </section> <div class="overflow-hidden relative z-1 pt7">  <section id="fastest-growing-dataset" class="pb4 pb7-xs pt7-md"> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl"> <div class="relative py7" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">  <h5 class="c-tertiary dib relative f2"> <div class="df flex-items-center mb3 mb4-md "> Warum Brandwatch? </div> </h5>  <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Am schnellsten <br>wachsendes <br><span class="color-text-ui-primary">Dataset</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Nur Brandwatch bietet die meisten historischen und Echtzeit-Verbraucherdaten.</p>       <div data-scrollfx="true" data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap" data-scrollfx-active-remove-class="t-initially-grey-icons" class="mt5 pt5 color-border-blocktone bt"> <div class="l-grid l-grid--gutters-3"> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.1s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-calendar"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Historisch</h4> <p class="c-lead f2 f3-lg-xl">1,7 Billionen historische Gespräche zurück bis 2010</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.3s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.2s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-trend-up"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Echtzeit</h4> <p class="c-lead f2 f3-lg-xl">501 Millionen neue Unterhaltungen täglich hinzugefügt</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.5s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.4s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-rules"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Offiziell</h4> <p class="c-lead f2 f3-lg-xl">Offizieller Firehose-Zugriff zu Twitter, Tumblr und Reddit</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.7s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.6s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-sun"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Divers</h4> <p class="c-lead f2 f3-lg-xl">Unterhaltungen von 100 Millionen verschiedenen Seiten und Milliarden Quellen</p> </div>  </div> </div> </div>   </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="relative mt5 mt0-md" style="min-width: 125%; left: 5%;">  <div class="color-bg-grey-2 relative shadow-atlassian c-asset-border-radius overflow-hidden" style=""> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/dataset/1a.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </section>  <style> .datanetwork-link:first-of-type { margin-left: 0; } .datanetwork-link:last-of-type { margin-right: 0; } .datanetwork-link svg { max-width: 80px; } .js-ticker .datanetwork-link { width: 60px; } @media screen and (min-width: 600px) { .js-ticker .datanetwork-link { width: 100px; } } @media screen and (min-width: 900px) { .js-ticker .datanetwork-link { width: 120px; } } </style> <section class="py4 py5-md"> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl"> <div class="relative a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-4-lg flex-items-start"> <div class="l-grid__item df w-100 relative z-1 a-page-element-default--scroll"> <div class="w-100"> <section class="relative color-bg-grey-2 mt5"> <div class="l-page-gutter px4 pt4"> <div class="c-heading f7 pb3" style="line-height: 1.5; letter-spacing: -0.04em;">Unser Daten- und Netzwerkportfolio</div> <div class="c-copy regular f4 pb5 color-text-grey-6" style="line-height: 1.5;">Datenquellen- und Netzwerkliste, die Ihnen hilft, die Ziele Ihrer Marke zu erreichen.</div> </div> <div class="relative-lg"> <div class="overflow-hidden"> <div class="js-ticker fullbleed df"> <div class="ticker__list df"> <div class="datanetwork-link ticker__item px2 px3-sm flex-none"> <div class="c-asset-svg-wrap"> <img src="https://s14419.pcdn.co/de/wp-content/uploads/2024/07/Broadcast-data-thumbnail.png" alt="Broadcast Data" /> </div> </div> </div> </div> </div> </div> <div class="l-page-gutter px4 pb4"> <div class="tr mt4">  <a class="c-btn c-btn--tertiary-primary-ui c-btn--tertiary-light c-btn--2 c-btn--icon-right c-btn--animate-left-right f1 f2-xl" href="https://www.brandwatch.com/de/datanetworks/?filter=consumer-intelligence#solution"> <div class="relative w-100 df flex-items-center flex-justify-center" style="padding: 0 0 .33em 0;"> <span class=" ">Entdecken Sie alle Datenquellen und Netzwerke</span>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-chevron-right"></use> </svg> </span> <div class="c-btn__underline c-btn__underline--color color-bg-hexicon-green"></div> <div class="c-btn__underline c-btn__underline--base"></div> </div> </a>  </div> </div> </section> </div> </div> </div> </div> </div> </div> </section>  <section id="smartest-ai" class="pb7-md pt7-md"> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl"> <div class="relative py7" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-row-reverse flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">  <h5 class="c-tertiary dib relative f2"> <div class="df flex-items-center mb3 mb4-md "> Warum Brandwatch? </div> </h5>  <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Die cleverste Künstliche <span class="color-text-ui-primary">Intelligenz</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Nur Brandwatch hat mehr als 17 Jahre damit verbracht, eine branchenführende KI zu entwickeln, die für die Analyse von schnelllebigen, unstrukturierten Daten optimiert ist.</p>       <div data-scrollfx="true" data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap" data-scrollfx-active-remove-class="t-initially-grey-icons" class="mt5 pt5 color-border-blocktone bt"> <div class="l-grid l-grid--gutters-3"> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.1s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-iris"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">KI-Analyst</h4> <p class="c-lead f2 f3-lg-xl">Iris, Ihr KI-Analyst, deckt Insights automatisch mit einem Blick auf</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.3s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.2s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-mountains"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Bildanalyse</h4> <p class="c-lead f2 f3-lg-xl">Unsere Bildanalyse deckt Objekte, Szenen, Aktionen und Logos in jedem Bild auf</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.5s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.4s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-brain"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Automatische Segmentierung</h4> <p class="c-lead f2 f3-lg-xl">Auf maschinellem Lernen basierte Klassifikatoren segmentieren Ihre Daten automatisch nach Ihren Bedürfnissen</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.7s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.6s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-search"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">KI-basierte Suche</h4> <p class="c-lead f2 f3-lg-xl">Mit ihr kann jede:r sofort relevante Daten zu jeder Marke und jedem Thema finden</p> </div>  </div> </div> </div>   </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="relative fr mt4 mt0-md" style="min-width: 136%; left: -5%;"> <div class="absolute color-bg-grey-2" style="top: -7%; left: -6%; bottom: -7%; right: 10%;"></div>  <div class="color-bg-grey-2 relative shadow-atlassian c-asset-border-radius overflow-hidden" style=""> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/ai/2a.svg" class="js-lazy-img w-100 df"> </div> </div>   <div class="color-bg-grey-2 absolute shadow-atlassian c-asset-border-radius overflow-hidden" style="bottom: -7%; right: -6%; width: 34%;"> <div style="padding-top: 120.55555555556%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/ai/2c.png&width=540" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/ai/2c.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/ai/2c.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/ai/2c.png&width=0 540w"> </div> </div> </div>   <div class="color-bg-grey-2 absolute shadow-atlassian c-asset-border-radius overflow-hidden" style="bottom: 46%; right: -6%; width: 34%;"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img data-src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/ai/2b.svg" class="js-lazy-img w-100 df"> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </section>   <section id="powerful-analysis"> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl"> <div class="pt7 pb7 pb3-md" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">  <h5 class="c-tertiary dib relative f2"> <div class="df flex-items-center mb3 mb4-md "> Warum Brandwatch? </div> </h5>  <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Starke <span class="color-text-ui-primary">Analysen</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Nur Brandwatch bietet Ihnen die Geschwindigkeit und Flexibilität, um überzeugende Data Stories in diesem Umfang zu erstellen.</p>       <div data-scrollfx="true" data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap" data-scrollfx-active-remove-class="t-initially-grey-icons" class="mt5 pt5 color-border-blocktone bt"> <div class="l-grid l-grid--gutters-3"> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.1s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-star"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Flexibel</h4> <p class="c-lead f2 f3-lg-xl">Die flexible UI kann auf tausendfache Weise kombiniert werden, um jegliche Insights zu finden</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.3s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.2s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-setting"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Anpassbar</h4> <p class="c-lead f2 f3-lg-xl">Wählen Sie aus 50+ Live-Visualisierungen, um Daten zu analysieren</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.5s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.4s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-bar"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Kombinierbar</h4> <p class="c-lead f2 f3-lg-xl">Laden Sie Ihre eigenen Daten hoch, um Sentiment, Schlüsselthemen und historische Trends zu entdecken</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.7s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.6s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-scalable"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Skalierbar</h4> <p class="c-lead f2 f3-lg-xl">Analysieren Sie riesige Datensätze und benutzerdefinierte Zielgruppen mit Millionen Menschen in kürzester Zeit</p> </div>  </div> </div> </div>   </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "><div class="relative-md" style="left: -16%;"> <div class="relative" style="width: 170%; top: 6%;">  <div class="color-bg-transparent"> <div style="padding-top: 84.856630824373%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=2200 2200w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/analysis/final/1a.png&width=0 2232w"> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </div> </section>   <section id="instant-reporting" class="nt6 mt0-md pb7 relative"> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl"> <div class="pb7 pt7-md" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-row-reverse flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 ">  <div class="">  <h5 class="c-tertiary dib relative f2"> <div class="df flex-items-center mb3 mb4-md "> Warum Brandwatch? </div> </h5>  <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Sofortiges<br> <span class="color-text-ui-primary">Reporting</span></h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Nur Brandwatch kombiniert all dies mit den Tools, um eine datengesteuerte Kultur in Ihrem Unternehmen zu schaffen.</p>       <div data-scrollfx="true" data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap" data-scrollfx-active-remove-class="t-initially-grey-icons" class="mt5 pt5 color-border-blocktone bt"> <div class="l-grid l-grid--gutters-3"> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.1s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-new-tab"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Exportierbar</h4> <p class="c-lead f2 f3-lg-xl">Teilen Sie Insights sofort via Excel, PPT, PDF oder über die Brandwatch API</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.3s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.2s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-warning"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Nachverfolgbar</h4> <p class="c-lead f2 f3-lg-xl">Richten Sie automatische, KI-gestützte E-Mail-Alerts für die wichtigsten Stakeholder in Ihrem Unternehmen ein</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.5s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.4s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-mountains"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Sichtbar</h4> <p class="c-lead f2 f3-lg-xl">Mit Vizia schicken Sie Live-Daten auf jeden Bildschirm in Ihrem Unternehmen</p> </div>  </div> <div class="l-grid__item w-100 w-50-sm">  <div class="a-page-element-default--scroll" style="animation-delay: 0.7s"> <span class="color-bg-hexicon-green c-spot-icon size- flex-noshrink mb1-lg-xl dif" style="font-size: 0.9em; flex-grow: 0; transition-delay: 0.6s;">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-bar"></use> </svg> </span></span> <h4 class="c-heading f4 f5-lg-xl mb1 mb2-lg-xl">Messbar</h4> <p class="c-lead f2 f3-lg-xl">Messen Sie mit Vizia, wie viele Personen Ihre Reports sehen, bewerten und auf sie reagieren</p> </div>  </div> </div> </div>   </div> </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div class="relative fr" style="width: 165%; left: 15%; top: 7%;">  <div class="color-bg-transparent"> <div style="padding-top: 78.828365878726%; position: relative;" class="w-100"> <div style="position: absolute; top: 0; right: 0; bottom: 0; left: 0; width: 100%;"> <img data-src="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/reporting/6a.png&width=1024" class="js-lazy-img w-100 df" data-srcset="https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/reporting/6a.png&width=380 380w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/reporting/6a.png&width=500 500w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/reporting/6a.png&width=768 768w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/reporting/6a.png&width=1024 1024w, https://s14419.pcdn.co/de/wp-content/themes/brandwatch/src/core/endpoints/resize.php?image=themes/brandwatch/src/site--brandwatch.com/assets/img/pages/platform/reporting/6a.png&width=0 1946w"> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </div> </section>  </div>  <section id="product-suite" class="pt7-md pb6 pb8-md"> <div class="l-page-gutter"> <div class="l-container l-container-lg-xl l-container-4-xl"> <div class="relative py7" data-scrollfx data-scrollfx-dir="down" data-scrollfx-times="-1" data-scrollfx-screen-threshold="0.01" data-scrollfx-active-class="a-page-element-scroll-wrap"> <div class="l-grid l-grid--gutters-4 l-grid--gutters-5-lg flex-items-center">  <div class="l-grid__item df w-100 w-50-md relative z-1 a-page-element-default--scroll"> <div class="w-100 "> <div>  <div class="">   <h2 class="c-heading f10 f11-md f12-lg" style="letter-spacing: -0.05em; line-height: 0.98;">Produkte</h2>   <p class="c-lead pt4 dib f5 f6-lg-xl mw6">Consumer Research ist die Basis der Brandwatch Consumer Intelligence Lösung mit Add-ons, die erweiterte Funktionalitäten für bestimmte Anwendungsfälle liefern.</p>       </div>  <div class="mt5 mt7-lg-xl"> <div class="l-grid--gutters-0" data-cyclr data-cyclr--items-selector="#product-cards" data-cyclr--control-active-classes="color-bg-white color-border-grey-3" data-cyclr--control-inactive-classes="color-bg-grey-2 color-border-transparent" data-cyclr--first-initially-shown data-cyclr--item-active-classes="t-fade-in--active t-active-wrap a-active-wrap z-1" data-cyclr--control-event="mouseover"> <div class="l-grid__item w-50 w-100-important-lg_max o-7" style="padding-top: 1rem;"> <a href="https://www.brandwatch.com/de/products/consumer-research/" class="relative color-bg-grey-2 color-border-transparent pa3 df flex-items-center u-object-hover cursor-pointer" data-cyclr-control data-ga="interaction" data-ga-action="product-suite-cycler-select" data-ga-label="results-cycler-select-consumer research"> <div class="color-bg-grey-2 br-100 relative cursor-pointer w-10 w-15-lg mr3"> <div class="aspect-ratio--1x1"></div>  <div class=" absolute--center w-100"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/consumer-intelligence/bcr.svg" class="w-100 df"> </div> </div>  </div> <div class="c-heading f4 f5-lg-xl f6-xl" style="line-height: 0.9; letter-spacing: -0.04em;">Consumer Research</div> </a> </div> <div class="l-grid l-grid--gutters-1" style="padding-top: 1rem;"> <div class="l-grid__item w-50 w-100-important-lg_max o-7 df flex-items-center"> <h5 class="c-tertiary f1 f2-lg-xl relative"> <div class="df relative z-1"> ADD ONS </div> </h5> <div class="flex-1 color-border-grey-3 bt ml3"></div> </div> </div> <div class="l-grid__item w-50 w-100-important-lg_max o-7" style="padding-top: 1rem;"> <a href="https://www.brandwatch.com/de/products/vizia/" class="relative color-bg-grey-2 color-border-transparent pa3 df flex-items-center u-object-hover cursor-pointer" data-cyclr-control data-ga="interaction" data-ga-action="product-suite-cycler-select" data-ga-label="results-cycler-select-vizia"> <div class="color-bg-grey-2 br-100 relative cursor-pointer w-10 w-15-lg mr3"> <div class="aspect-ratio--1x1"></div>  <div class=" absolute--center w-100"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/consumer-intelligence/vizia.svg" class="w-100 df"> </div> </div>  </div> <div class="c-heading f4 f5-lg-xl f6-xl" style="line-height: 0.9; letter-spacing: -0.04em;">Vizia</div> </a> </div> </div> </div> </div>  </div> </div>  <div class="l-grid__item df w-100 w-50-md a-page-element-default--scroll a-delay-1"> <div class="w-100 "> <div id="product-cards" class="df nowrap relative flex-order-0 flex-items-start"> <div data-cyclr-item class="w-100 min-width-100 ws-normal relative t-duration-0 t-fade-in t-fade-in--active z-1" style="left: -000%;"> <div class="color-bg-white mw7"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-xl flex-row-reverse"> <div class="l-grid__item w-100 w-50-sm w-100-lg"> <div class="color-bg-grey-2 br-100 relative w-60 w-70-lg-xl mx-auto"> <div class="aspect-ratio--1x1"></div>  <div class=" absolute--center w-65"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/product-favicons/bcr.svg" class="w-100 df"> </div> </div>  </div> </div> <div class="l-grid__item w-100 w-50-sm w-100-lg"> <div class="d flex-items-center mb1"> <div class="w-100 dn" style="max-width: 40px;">  <div class=""> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/product-favicons/bcr.svg" class="w-100 df"> </div> </div>  </div> <div class="pt3"> <div class="c-heading f9 mb2" style="line-height: 0.9; letter-spacing: -0.04em;">Consumer Research</div> <div class="c-heading f6 color-text-grey-6">Brand and market intelligence</div> </div> </div> <div class="pt3 mt4 color-border-grey-3 bt"> <div class="c-lead pr5">Verstehen Sie Ihre Konsument:innen, Ihre Marke und Ihren Markt</div> </div> </div> </div> </div> </div> <div data-cyclr-item class="w-100 min-width-100 ws-normal relative t-duration-0 t-fade-in " style="left: -100%;"> <div class="color-bg-white mw7"> <div class="l-grid l-grid--gutters-3 l-grid--gutters-4-xl flex-row-reverse"> <div class="l-grid__item w-100 w-50-sm w-100-lg"> <div class="color-bg-grey-2 br-100 relative w-60 w-70-lg-xl mx-auto"> <div class="aspect-ratio--1x1"></div>  <div class=" absolute--center w-65"> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/product-favicons/vizia.svg" class="w-100 df"> </div> </div>  </div> </div> <div class="l-grid__item w-100 w-50-sm w-100-lg"> <div class="d flex-items-center mb1"> <div class="w-100 dn" style="max-width: 40px;">  <div class=""> <div style="padding-top: 0%; position: relative;" class="w-100"> <img src="/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/product-favicons/vizia.svg" class="w-100 df"> </div> </div>  </div> <div class="pt3"> <div class="c-heading f9 mb2" style="line-height: 0.9; letter-spacing: -0.04em;">Vizia</div> <div class="c-heading f6 color-text-grey-6">Intelligent reporting</div> </div> </div> <div class="pt3 mt4 color-border-grey-3 bt"> <div class="c-lead pr5">Integrieren Sie Daten im gesamten Unternehmen</div> </div> </div> </div> </div> </div> </div>  </div> </div> </div> </div> </div> </div> </section>   <section id="form" class="w-100 df flex-column flex-items-center c-mode-dark c-blockpad relative overflow-hidden color-bg-grey-10">  <div class="l-page-gutter df w-100">  <div class="l-container l-container-lg-xl l-container-4-xl w-100">  <div class="l-grid relative l-grid--gutters-3 l-grid--gutters-4-sm l-grid--gutters-5-lg flex-items-center"> <div class="l-grid__item l-grid__item--12 l-grid__item--6-lg flex-order-1"> <div class="mt5 mt0-lg relative c-form-enclosed c-mode-light shadow-3 br-ui-charcoal" id="book-a-demo"> <style> /* Hide the asterisk on email in the first step */ fieldset[data-step="1"] [data-type="email"] .color-text-ui-error { display: none; } fieldset[data-step="1"] .c-required-note { display: none; } </style> <form class="c-form c-form--light c-mode-light js-mkto-form js-form-outer c-form--loading c-form-multistep " data-form-id="2280-falcon" data-form-instance-uid="form1" data-form-name="2280-Four-Step Demo Form with Req Textbox" data-redirect="L2RlL2NvbmZpcm1hdGlvbi9kZW1vLw==" novalidate data-ga="form" data-ga-label="form1/2280-Four-Step Demo Form with Req Textbox"> <div class="c-form__loader">  <span class="c-form__loader__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-loader"></use> </svg> </span> </div> <div class="c-form__content"> <fieldset class="c-form-set" data-step="1"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Schedule your free demo</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Schritt 1 / 4</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 25%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="Must be valid email. <span class='mktoErrorDetail'>example@yourdomain.com</span>" data-required="true" data-type="email" data-name="Email"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Email"> Email Address: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="email" name="Email" id="f-form1-Email" data-business-filter > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Pflichtfeld</p> </fieldset> <fieldset class="c-form-set" data-step="2"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Schedule your free demo</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Schritt 2 / 4</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 50%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="mostRecentPOI"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-mostRecentPOI"> What solution are you interested in? <span class="color-text-ui-error">*</span> </label>   <div>  <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-1" value="Social Media Management" > <div class="c-toggle__faux-cover color-bg-hexicon-green color-border-hexicon-green">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-1"> Social Media Management </label> </div> </div>   <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-2" value="Consumer Intelligence" > <div class="c-toggle__faux-cover color-bg-hexicon-green color-border-hexicon-green">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-2"> Social Listening & Consumer Insights </label> </div> </div>   <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-3" value="Influencer Marketing" > <div class="c-toggle__faux-cover color-bg-hexicon-green color-border-hexicon-green">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-3"> Influencer Marketing </label> </div> </div>   <div class="c-toggle c-toggle--checkbox"> <div class="c-toggle__pos"> <input class="c-toggle__native c-toggle__native--light" type="checkbox" name="mostRecentPOI" id="f-form1-cbox-mostRecentPOI-4" value="Unknown" > <div class="c-toggle__faux-cover color-bg-hexicon-green color-border-hexicon-green">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-tick"></use> </svg> </span> </div> <label class="c-toggle__label" for="f-form1-cbox-mostRecentPOI-4"> Not Sure </label> </div> </div>  </div>  <p class="c-copy c-multi-select-note f1 f2-md mt5 lh-tight">Sie können mehrere Lösungen auswählen.</p> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Pflichtfeld</p> </fieldset> <fieldset class="c-form-set" data-step="3"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Enter your contact details</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Schritt 3 / 4</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 75%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="FirstName"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-FirstName"> First Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="FirstName" id="f-form1-FirstName" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="LastName"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-LastName"> Last Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="LastName" id="f-form1-LastName" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="text" data-name="Company"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Company"> Company Name: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="text" name="Company" id="f-form1-Company" maxlength="255" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="Country"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Country"> Country: <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="Country" id="f-form1-Country"> <option value="" disabled selected> Select... </option> <option value="United States" > United States </option> <option value="United Kingdom" > United Kingdom </option> <option value="Australia" > Australia </option> <option value="Belgium" > Belgium </option> <option value="Canada" > Canada </option> <option value="Denmark" > Denmark </option> <option value="Germany" > Germany </option> <option value="Netherlands" > Netherlands </option> <option value="Sweden" > Sweden </option> <option value="Switzerland" > Switzerland </option> <option value="India" > India </option> <option value="Singapore" > Singapore </option> <option value="South Africa" > South Africa </option> <option value="Italy" > Italy </option> <option value="Spain" > Spain </option> <option value="Brazil" > Brazil </option> <option value="France" > France </option> <option value="Mexico" > Mexico </option> <option value="Nigeria" > Nigeria </option> <option value="Czech Republic" > Czechia </option> <option value="Indonesia" > Indonesia </option> <option value="United Arab Emirates" > United Arab Emirates </option> <option value="Poland" > Poland </option> <option value="Ireland" > Ireland </option> <option value="Afghanistan" > Afghanistan </option> <option value="Aland Islands" > Aland Islands </option> <option value="Albania" > Albania </option> <option value="Algeria" > Algeria </option> <option value="Andorra" > Andorra </option> <option value="Angola" > Angola </option> <option value="Anguilla" > Anguilla </option> <option value="Antarctica" > Antarctica </option> <option value="Antigua and Barbuda" > Antigua and Barbuda </option> <option value="Argentina" > Argentina </option> <option value="Armenia" > Armenia </option> <option value="Aruba" > Aruba </option> <option value="Austria" > Austria </option> <option value="Azerbaijan" > Azerbaijan </option> <option value="Bahamas" > Bahamas </option> <option value="Bahrain" > Bahrain </option> <option value="Bangladesh" > Bangladesh </option> <option value="Barbados" > Barbados </option> <option value="Belarus" > Belarus </option> <option value="Belize" > Belize </option> <option value="Benin" > Benin </option> <option value="Bermuda" > Bermuda </option> <option value="Bhutan" > Bhutan </option> <option value="Bolivia" > Bolivia </option> <option value="Bonaire, Sint Eustatius and Saba" > Bonaire </option> <option value="Bosnia and Herzegovina" > Bosnia and Herzegovina </option> <option value="Botswana" > Botswana </option> <option value="Bouvet Island" > Bouvet Island </option> <option value="British Indian Ocean Territory" > British Indian Ocean Territory </option> <option value="Brunei Darussalam" > Brunei </option> <option value="Bulgaria" > Bulgaria </option> <option value="Burkina Faso" > Burkina Faso </option> <option value="Burundi" > Burundi </option> <option value="Cambodia" > Cambodia </option> <option value="Cameroon" > Cameroon </option> <option value="Cape Verde" > Cape Verde </option> <option value="Cayman Islands" > Cayman Islands </option> <option value="Central African Republic" > Central African Republic </option> <option value="Chad" > Chad </option> <option value="Chile" > Chile </option> <option value="China" > China </option> <option value="Christmas Island" > Christmas Island </option> <option value="Cocos (Keeling) Islands" > Cocos (Keeling) Islands </option> <option value="Colombia" > Colombia </option> <option value="Comoros" > Comoros </option> <option value="Congo" > Congo </option> <option value="Congo, the Democratic Republic of the" > Congo, the Democratic Republic of the </option> <option value="Cook Islands" > Cook Islands </option> <option value="Costa Rica" > Costa Rica </option> <option value="Cote d'Ivoire" > Cote d'Ivoire </option> <option value="Croatia" > Croatia </option> <option value="Cuba" > Cuba </option> <option value="Curaçao" > Curaçao </option> <option value="Cyprus" > Cyprus </option> <option value="Djibouti" > Djibouti </option> <option value="Dominica" > Dominica </option> <option value="Dominican Republic" > Dominican Republic </option> <option value="Ecuador" > Ecuador </option> <option value="Egypt" > Egypt </option> <option value="El Salvador" > El Salvador </option> <option value="Equatorial Guinea" > Equatorial Guinea </option> <option value="Eritrea" > Eritrea </option> <option value="Estonia" > Estonia </option> <option value="Ethiopia" > Ethiopia </option> <option value="Falkland Islands (Malvinas)" > Falkland Islands </option> <option value="Faroe Islands" > Faroe Islands </option> <option value="Fiji" > Fiji </option> <option value="Finland" > Finland </option> <option value="French Guiana" > French Guiana </option> <option value="French Polynesia" > French Polynesia </option> <option value="French Southern Territories" > French Southern Territories </option> <option value="Gabon" > Gabon </option> <option value="Gambia" > Gambia </option> <option value="Georgia" > Georgia </option> <option value="Ghana" > Ghana </option> <option value="Gibraltar" > Gibraltar </option> <option value="Greece" > Greece </option> <option value="Greenland" > Greenland </option> <option value="Grenada" > Grenada </option> <option value="Guadeloupe" > Guadeloupe </option> <option value="Guam" > Guam </option> <option value="Guatemala" > Guatemala </option> <option value="Guernsey" > Guernsey </option> <option value="Guinea" > Guinea </option> <option value="Guinea-Bissau" > Guinea-Bissau </option> <option value="Guyana" > Guyana </option> <option value="Haiti" > Haiti </option> <option value="Heard Island and McDonald Islands" > Heard Island and McDonald Islands </option> <option value="Holy See (Vatican City State)" > Holy See (Vatican City State) </option> <option value="Honduras" > Honduras </option> <option value="Hong Kong" > Hong Kong </option> <option value="Hungary" > Hungary </option> <option value="Iceland" > Iceland </option> <option value="Iran, Islamic Republic of" > Iran </option> <option value="Iraq" > Iraq </option> <option value="Isle of Man" > Isle of Man </option> <option value="Israel" > Israel </option> <option value="Jamaica" > Jamaica </option> <option value="Japan" > Japan </option> <option value="Jersey" > Jersey </option> <option value="Jordan" > Jordan </option> <option value="Kazakhstan" > Kazakhstan </option> <option value="Kenya" > Kenya </option> <option value="Kiribati" > Kiribati </option> <option value="Korea, Democratic People's Republic of" > North Korea </option> <option value="Korea, Republic of" > South Korea </option> <option value="Kosovo" > Kosovo </option> <option value="Kuwait" > Kuwait </option> <option value="Kyrgyzstan" > Kyrgyzstan </option> <option value="Lao People's Democratic Republic" > Laos </option> <option value="Latvia" > Latvia </option> <option value="Lebanon" > Lebanon </option> <option value="Lesotho" > Lesotho </option> <option value="Liberia" > Liberia </option> <option value="Libyan Arab Jamahiriya" > Libya </option> <option value="Liechtenstein" > Liechtenstein </option> <option value="Lithuania" > Lithuania </option> <option value="Luxembourg" > Luxembourg </option> <option value="Macao" > Macao </option> <option value="Macedonia, the former Yugoslav Republic of" > Macedonia </option> <option value="Madagascar" > Madagascar </option> <option value="Malawi" > Malawi </option> <option value="Malaysia" > Malaysia </option> <option value="Maldives" > Maldives </option> <option value="Mali" > Mali </option> <option value="Malta" > Malta </option> <option value="Martinique" > Martinique </option> <option value="Mauritania" > Mauritania </option> <option value="Mauritius" > Mauritius </option> <option value="Mayotte" > Mayotte </option> <option value="Moldova, Republic of" > Moldova </option> <option value="Monaco" > Monaco </option> <option value="Mongolia" > Mongolia </option> <option value="Montenegro" > Montenegro </option> <option value="Montserrat" > Montserrat </option> <option value="Morocco" > Morocco </option> <option value="Mozambique" > Mozambique </option> <option value="Myanmar" > Myanmar </option> <option value="Namibia" > Namibia </option> <option value="Nauru" > Nauru </option> <option value="Nepal" > Nepal </option> <option value="New Caledonia" > New Caledonia </option> <option value="New Zealand" > New Zealand </option> <option value="Nicaragua" > Nicaragua </option> <option value="Niger" > Niger </option> <option value="Niue" > Niue </option> <option value="Norfolk Island" > Norfolk Island </option> <option value="Norway" > Norway </option> <option value="Oman" > Oman </option> <option value="Pakistan" > Pakistan </option> <option value="Palestinian Territory, Occupied" > Palestine </option> <option value="Panama" > Panama </option> <option value="Papua New Guinea" > Papua New Guinea </option> <option value="Paraguay" > Paraguay </option> <option value="Peru" > Peru </option> <option value="Philippines" > Philippines </option> <option value="Pitcairn" > Pitcairn </option> <option value="Portugal" > Portugal </option> <option value="Puerto Rico" > Puerto Rico </option> <option value="Qatar" > Qatar </option> <option value="Reunion" > Reunion </option> <option value="Romania" > Romania </option> <option value="Russian Federation" > Russia </option> <option value="Rwanda" > Rwanda </option> <option value="Saint Barthélemy" > Saint Barthélemy </option> <option value="Saint Helena, Ascension and Tristan da Cunha" > Saint Helena, Ascension and Tristan da Cunha </option> <option value="Saint Kitts and Nevis" > Saint Kitts and Nevis </option> <option value="Saint Lucia" > Saint Lucia </option> <option value="Saint Martin (French part)" > Saint Martin (French part) </option> <option value="Saint Pierre and Miquelon" > Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" > Saint Vincent and the Grenadines </option> <option value="Samoa" > Samoa </option> <option value="San Marino" > San Marino </option> <option value="Sao Tome and Principe" > Sao Tome and Principe </option> <option value="Saudi Arabia" > Saudi Arabia </option> <option value="Senegal" > Senegal </option> <option value="Serbia" > Serbia </option> <option value="Seychelles" > Seychelles </option> <option value="Sierra Leone" > Sierra Leone </option> <option value="Sint Maarten (Dutch part)" > Sint Maarten (Dutch part) </option> <option value="Slovakia" > Slovakia </option> <option value="Slovenia" > Slovenia </option> <option value="Solomon Islands" > Solomon Islands </option> <option value="Somalia" > Somalia </option> <option value="South Georgia and the South Sandwich Islands" > South Georgia and the South Sandwich Islands </option> <option value="South Sudan" > South Sudan </option> <option value="Sri Lanka" > Sri Lanka </option> <option value="Sudan" > Sudan </option> <option value="Suriname" > Suriname </option> <option value="Svalbard and Jan Mayen" > Svalbard and Jan Mayen </option> <option value="Swaziland" > Swaziland </option> <option value="Syrian Arab Republic" > Syria </option> <option value="Taiwan" > Taiwan </option> <option value="Tajikistan" > Tajikistan </option> <option value="Tanzania, United Republic of" > Tanzania </option> <option value="Thailand" > Thailand </option> <option value="Timor-Leste" > Timor-Leste </option> <option value="Togo" > Togo </option> <option value="Tokelau" > Tokelau </option> <option value="Tonga" > Tonga </option> <option value="Trinidad and Tobago" > Trinidad and Tobago </option> <option value="Tunisia" > Tunisia </option> <option value="Turkey" > Turkey </option> <option value="Turkmenistan" > Turkmenistan </option> <option value="Turks and Caicos Islands" > Turks and Caicos Islands </option> <option value="Tuvalu" > Tuvalu </option> <option value="Uganda" > Uganda </option> <option value="Ukraine" > Ukraine </option> <option value="Uruguay" > Uruguay </option> <option value="Uzbekistan" > Uzbekistan </option> <option value="Vanuatu" > Vanuatu </option> <option value="Venezuela" > Venezuela </option> <option value="Vietnam" > Vietnam </option> <option value="Virgin Islands, British" > Virgin Islands, British </option> <option value="Wallis and Futuna" > Wallis and Futuna </option> <option value="Western Sahara" > Western Sahara </option> <option value="Yemen" > Yemen </option> <option value="Zambia" > Zambia </option> <option value="Zimbabwe" > Zimbabwe </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="Please enter a valid phone number in international format (e.g. +1 555-555-5555)" data-required="true" data-type="tel" data-name="Phone"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Phone"> Phone Number: <span class="color-text-ui-error">*</span> </label>  <input class="c-input js-input" type="tel" name="Phone" id="f-form1-Phone" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="gDPREmailOK"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-gDPREmailOK"> Sign up to get new insights, research tips, event invites, & product news. You can unsubscribe at any time <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="gDPREmailOK" id="f-form1-gDPREmailOK"> <option value="" disabled selected> Select... </option> <option value="Yes" > Yes </option> <option value="No" > No </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Pflichtfeld</p> </fieldset> <fieldset class="c-form-set" data-step="4"> <div class="c-form-set-head df flex-row-lg flex-column-reverse flex-wrap-reverse"> <h4 class="c-heading c-heading--high f6 lh-super-tightrelative dib"> <span class="c-heading--light-bold-optic-correction">Tell us more about you</span> </h4> <h2 class="c-tertiary f2 lh-tight df flex-1 flex-items-center flex-justify-start flex-justify-end-lg">Schritt 4 / 4</h2> </div> <div class="c-form-progress mb5"> <div class="c-form-progress-bar-wrapper"> <div class="c-form-progress-bar color-bg-hexicon-green" style="width: 100%"></div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="select" data-name="Job_Role__c"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-Job-Role-c"> What best describes your job role? <span class="color-text-ui-error">*</span> </label>  <div class="c-select"> <select class="c-select__native" name="Job_Role__c" id="f-form1-Job-Role-c"> <option value="" disabled selected> Select... </option> <option value="C-Suite" > C-Suite </option> <option value="VP" > VP </option> <option value="Director" > Director </option> <option value="Manager" > Manager </option> <option value="Specialist" > Specialist </option> <option value="Analyst" > Analyst </option> <option value="Executive" > Executive </option> <option value="Freelancer" > Freelancer </option> <option value="Student" > Student </option> </select>  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-down"></use> </svg> </span> </div> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set js-form-item" data-validation-msg="This field is required." data-required="true" data-type="textarea" data-name="otherNotes"> <div class="c-form-set__inner">  <label class="c-label" for="f-form1-otherNotes"> Please provide additional information you’d like us to know before the meeting. <span class="color-text-ui-error">*</span> </label>  <textarea class="c-textarea" name="otherNotes" id="f-form1-otherNotes" ></textarea> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <p class="c-copy c-required-note f2 mb2 mt2 lh-tight"><span class="color-text-ui-error">*</span> Pflichtfeld</p> </fieldset> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="AnnualRevenue"> <div class="c-form-set__inner">  <label class="c-label" > Annual Revenue: </label>  <input type="hidden" id="AnnualRevenue" name="AnnualRevenue" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Title"> <div class="c-form-set__inner">  <label class="c-label" > Job Title: </label>  <input type="hidden" id="Title" name="Title" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="bwurl"> <div class="c-form-set__inner">  <label class="c-label" > bwurl: </label>  <input type="hidden" id="bwurl" name="bwurl" value="" data-cookie-source="bwurl"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="GCLID__c"> <div class="c-form-set__inner">  <label class="c-label" > GCLID: </label>  <input type="hidden" id="GCLID__c" name="GCLID__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmcampaign"> <div class="c-form-set__inner">  <label class="c-label" > utm_campaign: </label>  <input type="hidden" id="utmcampaign" name="utmcampaign" value="" data-cookie-source="utm_campaign"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmcontent"> <div class="c-form-set__inner">  <label class="c-label" > utm_content: </label>  <input type="hidden" id="utmcontent" name="utmcontent" value="" data-cookie-source="utm_content"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmmedium"> <div class="c-form-set__inner">  <label class="c-label" > utm_medium: </label>  <input type="hidden" id="utmmedium" name="utmmedium" value="" data-cookie-source="utm_medium"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmsource"> <div class="c-form-set__inner">  <label class="c-label" > utm_source: </label>  <input type="hidden" id="utmsource" name="utmsource" value="" data-cookie-source="utm_source"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="utmterm"> <div class="c-form-set__inner">  <label class="c-label" > utm_term: </label>  <input type="hidden" id="utmterm" name="utmterm" value="" data-cookie-source="utm_term"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="bwsitegeoip"> <div class="c-form-set__inner">  <label class="c-label" > bw_site_geo_ip: </label>  <input type="hidden" id="bwsitegeoip" name="bwsitegeoip" value="" data-cookie-source="bw_geo"> <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="optimizely_dna_Visitor_Id__c"> <div class="c-form-set__inner">  <label class="c-label" > Optimizely Visitor ID: </label>  <input type="hidden" id="optimizely_dna_Visitor_Id__c" name="optimizely_dna_Visitor_Id__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoomInfoCompanySize"> <div class="c-form-set__inner">  <label class="c-label" > ZoomInfo Company Size: </label>  <input type="hidden" id="zoomInfoCompanySize" name="zoomInfoCompanySize" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="hpstreet"> <div class="c-form-set__inner">  <label class="c-label" > Street: </label>  <input type="hidden" id="hpstreet" name="hpstreet" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Linkedin__c"> <div class="c-form-set__inner">  <label class="c-label" > Linkedin (C): </label>  <input type="hidden" id="Linkedin__c" name="Linkedin__c" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Website"> <div class="c-form-set__inner">  <label class="c-label" > Website: </label>  <input type="hidden" id="Website" name="Website" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="Address"> <div class="c-form-set__inner">  <label class="c-label" > Address: </label>  <input type="hidden" id="Address" name="Address" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="City"> <div class="c-form-set__inner">  <label class="c-label" > City: </label>  <input type="hidden" id="City" name="City" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="State"> <div class="c-form-set__inner">  <label class="c-label" > State: </label>  <input type="hidden" id="State" name="State" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="PostalCode"> <div class="c-form-set__inner">  <label class="c-label" > Postal Code: </label>  <input type="hidden" id="PostalCode" name="PostalCode" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoominfoCompanyCountry"> <div class="c-form-set__inner">  <label class="c-label" > Zoominfo Company Country: </label>  <input type="hidden" id="zoominfoCompanyCountry" name="zoominfoCompanyCountry" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="zoomInfoContactState"> <div class="c-form-set__inner">  <label class="c-label" > ZoomInfo Contact State: </label>  <input type="hidden" id="zoomInfoContactState" name="zoomInfoContactState" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div> <div class="c-form-set c-form-set--hidden js-form-item" data-type="hidden" data-name="cq_req_id"> <div class="c-form-set__inner">  <label class="c-label" > cq_req_id: </label>  <input type="hidden" id="cq_req_id" name="cq_req_id" value="" > <div class="c-validation-msg"> <span class="c-validation-msg__text"></span> </div> </div> </div>  <button class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--rounded c-btn--2-md c-btn--3-xl f4 multistep-cta-button dn"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Get a demo</span> </div> </button>   <button class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--rounded c-btn--2-md c-btn--3-xl f4 multistep-next-button dn"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class=" ">Next</span> </div> </button>  <div class="c-form-set c-form-set--action">  <button class="c-btn c-btn--primary-ui c-btn--primary-light c-btn--2 c-btn--rounded w-100 db c-btn--standing f4 f5-xl"> <div class="c-btn__color-mix color-bg-grey-8 "></div> <div class="c-btn__color color-bg-hexicon-green "></div> <div class="relative w-100 df flex-items-center flex-justify-center" > <span class="c-btn__text ">Loslegen</span> <span class="c-btn__state c-btn__state--loader">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-loader"></use> </svg> </span> </span> <span class="c-btn__state c-btn__state--error">  <span class="c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-close"></use> </svg> </span> </span> <span class="c-btn__state c-btn__state--confirmed">  <span class="c-icon "> <svg> <use 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