Impressum | Brandwatch

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// CustomEvent polyfill // ----------------------------------------------------------------- // // CustomEvent -- polyfill for IE11 // -- adapted from Mozilla's: https://developer.mozilla.org/en-US/docs/Web/API/CustomEvent/CustomEvent#Polyfill // // if (typeof window.CustomEvent !== 'function') { var default_event_params = { bubbles: false, cancelable: false, detail: undefined, }; var CustomEvent = function(event_type, params) { params = params || default_event_params; var ev = document.createEvent('CustomEvent'); ev.initCustomEvent(event_type, params.bubbles, params.cancelable, params.detail); return ev; } CustomEvent.prototype = window.Event.prototype; window.CustomEvent = CustomEvent; } // global ajax helpers (global version of some helpers from Ben Halls 'nayjax' npm package used in core) // ----------------------------------------------------------------- // NB: Uses Promises - Must be loaded after Promise Polyfill // Suggest at some point, just move to importing nayjax from a header-specific compiled module. // - To allow both header & footer js to access nayjax, could write in the _module.js file: // import nayjax from 'nayjax'; // window.nayjax = nayjax; // - Then footer modules would use window.nayjax instead of "import 'nayjax'" // - (Similar for crumblr) // global_request() - private, -> promise // --------------------------------- // errors (stringly typed): // - network error - unreachable / interrupted // - request error - 400 codes // - server error - 500 codes // - aborted - .abort() called function global_request(url, method, data_url_encoded, cb_progress) { const xhr = new XMLHttpRequest; const promise = new Promise(function(succeed, fail) { xhr.addEventListener('error', function() { fail('network error'); }); xhr.addEventListener('abort', function() { fail('aborted'); }); if (typeof cb_progress === 'function') { xhr.addEventListener('progress', cb_progress); } xhr.addEventListener('readystatechange', function() { if (xhr.readyState !== 4) { return; } if (xhr.status >= 400 && xhr.status < 500) { fail('request error'); } else if (xhr.status >= 500) { fail('server error'); } else if (xhr.status === 0) { fail('network error'); 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('; expires=' + t.toUTCString()) : '', path ? ('; path=' + path) : '; path=/', domain ? ('; domain=' + domain) : '', ]; document.cookie = parts.join(''); } function global_delete_cookie(name, path, domain) { global_set_cookie(name, '', -1, path, domain); } // global geo ip // ----------------------------------------------------------------- // // script_global_geo_ip.js - provide geolocation data. promise-based. must load after promise polyfill. // - see here for country codes: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2 // https://ipstack.com/documentation // const cookie_name = 'bw_geo'; const cookie_days = 5; function global_get_user_geo_location() { // Note: 1) This function is ran once (right here on line 44). // 2) It creates window.global_geo_ip_promise which is then referenced elsewhere. // This allows for one async call the geo ip API, limiting the number of requests. if (window.global_geo_ip_promise) { return false; } const geo_cookie = global_get_geo_cookie(); // 1. If cookie is set, resolve window.global_geo_ip_promise (set on line 31). if (geo_cookie !== null && is_object(geo_cookie)) { window.global_geo_ip_promise = Promise.resolve(geo_cookie); } // 2. If cookie doesn’t exist - make async request && set window.global_geo_ip_promise. else { window.global_geo_ip_promise = global_ajax_post_json('/wp-json/all/identify?no-cache=101%20|%20jq%20%27.%20|%20{ip:%20.ip,%20country_code:.country_code,%20region_code:.region_code}%20%27') .then((data) => { if (data.constructor !== Object || !data.hasOwnProperty('country_code')) { throw 'invalid ipstack return data'; } global_set_geo_cookie(JSON.stringify({ country_code: data.country_code, region_code: data.region_code })); return { country_code: data.country_code, region_code: data.region_code }; }) .catch((err) => { global_set_geo_cookie('FailedGeoIPCheck'); // Could be problem with Ipstack, AdBlocker etc }); } } global_get_user_geo_location(); // helpers // ------------------------------------- function global_get_geo_cookie() { return global_get_cookie(cookie_name); } function global_set_geo_cookie(value) { global_set_cookie(cookie_name, value, cookie_days); } function is_object(cookie) { try { return !!JSON.parse(cookie); } catch (e) { return false; } } // GCLID // ----------------------------------------------------------------- // // script_global_gclid.js // // Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the // campaign and other attributes of the click associated with the ad for ad tracking and // campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting. // It’s required for Google Ads website conversion tracking and also used to link data between // Google Ads and Google Analytics. It can also be used in conjunction with features like // offline conversion tracking. // function getParam(p) { const match = RegExp(`[?&]${p}=([^&]*)`).exec(window.location.search); return match && decodeURIComponent(match[1].replace(/\+/g, " ")); } function getExpiryRecord(value) { const expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds const expiryDate = new Date().getTime() + expiryPeriod; return { value, expiryDate, }; } function addGclid() { const gclidParam = getParam("gclid"); const gclidFormFields = ["Google_Click_ID_gclid__c", "GCLID__c"]; // all possible gclid form field ids here let gclidRecord = null; let currGclidFormField; const gclsrcParam = getParam("gclsrc"); const isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf("aw") !== -1; gclidFormFields.forEach((field) => { if (document.getElementById(field)) { currGclidFormField = document.getElementById(field); } }); if (gclidParam && isGclsrcValid) { gclidRecord = getExpiryRecord(gclidParam); localStorage.setItem("gclid", JSON.stringify(gclidRecord)); } const gclid = gclidRecord || JSON.parse(localStorage.getItem("gclid")); const isGclidValid = gclid && new Date().getTime() < gclid.expiryDate; if (currGclidFormField && isGclidValid) { currGclidFormField.value = gclid.value; } } window.addEventListener("load", addGclid); // GDPR // ----------------------------------------------------------------- function global_gdpr_countries() { return [ 'AT', // Austria 'BE', // Belgium 'BG', // Bulgaria 'HR', // Croatia (Code taken from name in Croatian: Hrvatska) 'CY', // Cyprus 'CZ', // Czechia (Previous ISO country name: Czech Republic) 'DK', // Denmark 'EU', // Europoean Union 'EE', // Estonia (Code taken from name in Estonian: Eesti) 'FI', // Finland 'FR', // France 'DE', // Germany 'GR', // Greece 'HU', // Hungary 'IS', // Iceland (Code taken from name in Icelandic: Ísland) 'IE', // Ireland 'IT', // Italy 'LV', // Latvia 'LI', // Liechtenstein 'LT', // Lithuania 'LU', // Luxembourg 'MT', // Malta 'NL', // Netherlands 'NO', // Norway 'PL', // Poland 'PT', // Portugal 'RO', // Romania 'SK', // Slovakia 'SI', // Slovenia 'ES', // Spain 'SE', // Sweden 'CH', // Switzerland (Code taken from name in Latin: Confoederatio Helvetica) 'GB', // Great Britain 'UK', // United Kingdom ]; } function global_gdpr_precheck_countries() { return [ 'EE', // Estonia 'FI', // Finland 'FR', // France 'HU', // Hungary 'IE', // Ireland 'LV', // Latvia 'LU', // Luxembourg 'NO', // Norway 'PT', // Portugal 'SI', // Slovenia 'SE', // Sweden 'GB', // United Kingdom ]; } // helpers // ------------------------------------- function global_is_gdpr_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_countries().indexOf(country_code.toUpperCase()) !== -1; } function global_is_gdpr_precheck_country(country_code) { if (country_code === 'FailedGeoIPCheck') return true; return country_code && global_gdpr_precheck_countries().indexOf(country_code.toUpperCase()) !== -1; } // Mobile detection (from http://detectmobilebrowsers.com/) // ----------------------------------------------------------------- window.isMobileDevice = function() { var check = false; (function(a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; 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py3 color-border-grey-3 bb-lg c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Influencer Marketing</span> </div> </a> </li>   <li class = "second-child-dropdown"> <a href="https://www.brandwatch.com/de/suite/insights/" data-ga="link" data-ga-label="nav-https://www.brandwatch.com/de/suite/insights/" class="db l-page-gutter l-page-gutter--disabled-lg c-heading py3 color-border-transparent c-simple-link-light u-hover__underline"> <div class="li-item-container df flex-items-center flex-justify-between w-100"> <span class="db f3 u-hover__underline-target ">Media Intelligence & Insights</span> </div> </a> </li>  </ul> </div> </div>  </div> </div> </div>  </div> </li>  <li class="relative user-select-none outline-none l-page-gutter show-child-items u-onHover-reveal-lg cursor-default u-sibling-diminish-onHover__target " tabindex="-1" data-js-togglr data-js-togglr-bp-min="lg" data-js-togglr-event-type="mouseenter" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper> <div data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-event-type="click" data-js-togglr-trigger-event="image-set/load" data-image-set-wrapper class="li-inner "> <div class="py3 w-100 u-hover__underline db c-heading color-text-grey-10 f3 f4-lg-xl color-border-grey-3 px4-lg px4-xl bn-lg" data-js-togglr data-js-togglr-bp-max="lg" data-js-togglr-target-class="dn" data-js-togglr-target="nav-drop-down--2" > <div class=" py2-lg relative"> <div class=""> <div class="inner-wrapper u-hover__underline-target l-page-gutter--disabled-lg py2 df flex-items-center flex-justify-center ">  <span class="color-bg-ui-primary db flex-noshrink flex-grow-0 dn mr2" style="height: 0.7em; width: 0.7em; max-height: 0.7em; max-width: 0.7em; border-radius: 50%;"></span> Lösungen <img src="https://www.brandwatch.com/de/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg" class="chevronrotate" alt="chevron"> </div> </div> </div> </div>  <div id="nav-drop-down--2" class="absolute-lg z-1 u-onHover-reveal__target-lg dn db-lg color-bg-grey-2 color-bg-transparent-lg" style="top: 100%; left: -300%"> <div class="sub-item-container dn db-lg"> <style> .c-nav__sub_item--grid__icon svg { fill: #53A3E5 } .c-nav__sub_item--grid__icon svg { fill: #53A3E5 } </style>  <div class="relative-lg br-ui-charcoal-lg shadow-atlassian-extreme-lg color-bg-white-lg mw-78vw-lg w-100-important-lg_max" style="top: 18px; width: 970px;"> <div class="br-ui-charcoal-lg overflow-hidden">  <div class="py3 px5-lg pb0-lg"> <div class="py2 py0-lg"> <ul class="l-grid relative l-grid--gutters-2-lg">  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/use-cases/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Use Cases im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/market-research/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/market-research/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-globe"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Marktforschung</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/brand-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/brand-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Brand Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/crisis-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/crisis-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-warning"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Krisenmanagement</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/stakeholder-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/stakeholder-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-share"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Stakeholder Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/social-media-management/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/social-media-management/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-source"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Social Media Management</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/content-marketing/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/content-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-news"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Content Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/influencer-marketing/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/influencer-marketing/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-star"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Influencer Marketing</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/use-cases/customer-care/" data-ga-label="nav-https://www.brandwatch.com/de/use-cases/customer-care/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-social-panel"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Kundenbetreuung</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg br color-border-grey-3 pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/industries/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Branchen im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/agencies/" data-ga-label="nav-https://www.brandwatch.com/de/industries/agencies/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-2-people"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Agenturen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/financial-services/" data-ga-label="nav-https://www.brandwatch.com/de/industries/financial-services/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-dollar"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Finanzdienstleistungen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/media-and-entertainment/" data-ga-label="nav-https://www.brandwatch.com/de/industries/media-and-entertainment/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-mountains"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Medien und Entertainment</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/health-pharma/" data-ga-label="nav-https://www.brandwatch.com/de/industries/health-pharma/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#app-icon-heart"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Pharma & Gesundheitswesen</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/retail/" data-ga-label="nav-https://www.brandwatch.com/de/industries/retail/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-retail-tag"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Einzelhandel</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/cpg/" data-ga-label="nav-https://www.brandwatch.com/de/industries/cpg/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-basket"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Konsumgüter</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/technology/" data-ga-label="nav-https://www.brandwatch.com/de/industries/technology/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent py2 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#brand-icon-mobile"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Technologie</span> </div> </div> </div> </a> </li> <li> <a href="https://www.brandwatch.com/de/industries/education/" data-ga-label="nav-https://www.brandwatch.com/de/industries/education/" data-ga="link" class="l-page-gutter l-page-gutter--disabled-lg db w-100 c-simple-link-light color-text-grey-6-lg c-heading"> <div class="f2 f3-lg f4-xl lh-super-tight color-border-onHover-ui-primary color-border-transparent pt2 pb0 w-100 df flex-items-start u-hover__underline flex-items-center"> <span class="f3 mr3 dn dib-lg c-nav__sub_item--grid__icon color-border-onHover-ui-primary__target color-border-grey-3 ba color-bg-white c-spot-icon size-">  <span class="c-spot-icon__icon c-icon "> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-training"></use> </svg> </span></span> <div class=""> <div class=""> <span class="f3-lg-xl u-hover__underline-target">Education</span> </div> </div> </div> </a> </li> </ul>  </li>  <li class="w-100 l-grid__item l-grid__item--auto-lg mb0-lg">  <ul class="mb3-lg mt4 mb4-lg pl5 pr5 mb5-lg"> <li class="mb4"> <a href="https://www.brandwatch.com/de/roles/" class="c-btn--animate-left-right color-text-grey-10 "> <span class="c-heading color-text-grey-10 underline-hover pr1 f6">Rollen im Überblick</span>  <span class="c-icon " style="margin-bottom: -1px"> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://www.brandwatch.com/de/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-25.0#core-icon-arrow-long-right"></use> </svg> </span> </a> </li> <li> <a 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