HubSpot Smart CRM and LinkedIn Sales Navigator: Sales Superpowers for SMB Customers

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Customers</h1> <div class="article-meta t-14 article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container">  <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/gailmoodybyrd" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Gail Moody-Byrd</a> <p class="t-14">VP, Marketing, LinkedIn for Sales l Board Member @ Grocery Outlet l Member, Black Women On Boards l Ex-SAP and AI Startup CMO l Angel Investor I Jazz Enthusiast l</p> <p class="t-14 t-black--light" data-published-date="2024-4-24"> April 24, 2024 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-video" data-component-type="video"> <div class="video video__article-width" data-video-with-thumbnail="false" data-video> <div class="video-padding-wrapper"> <div class="video__container"> <div class="video__content" tabindex="-1" data-video-content> <iframe allowfullscreen frameborder="0" data-delayed-url="https://www.youtube-nocookie.com/embed/0XYLqzTaCwo?rel=0&amp;autohide=1&amp;playsinline=0&amp;html5=1&amp;wmode=opaque&amp;autoplay=0" title="HubSpot Smart CRM Integration for Sales Navigator"> </iframe> </div> </div> </div>  </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>What happens when you combine a world-class customer platform and the industry leading sales intelligence platform? You get some serious B2B sales superpowers.</p><p>Today, we are announcing the general availability of the integration between the HubSpot’s Smart CRM and LinkedIn Sales Navigator through <a rel="" href="https://www.linkedin.com/business/sales/blog/sales-navigator/what-crms-integrate-with-linkedin-sales-navigator-and-why-integrate-them?trk=lss-blog-HubSpot-announcement" target="_self">CRM Sync</a>. This integration will be available to customers who have both Sales Hub Pro or Enterprise and <a rel="" href="https://business.linkedin.com/sales-solutions/sales-navigator/advanced-plus?trk=lss-blog-HubSpot-announcement" target="_self">LinkedIn Sales Navigator Advanced Plus</a> plans.</p><p>By integrating HubSpot’s Smart CRM with LinkedIn Sales Navigator, teams unlock efficiencies and a two-way flow of data between the systems. The integration is designed to help your sellers become more efficient by removing the need to switch between multiple platforms. By maximizing seller workflows, they can then invest their time in proven <a rel="" href="https://www.linkedin.com/business/sales/blog/trends/your-path-to-crushing-quota-in-2024-deep-sales-habits?trk=lss-blog-HubSpot-announcement" target="_self">deep sales</a> best practices, have conversations with people that matter, and move deals forward.</p><h2><strong>The TL;DR on HubSpot’s Smart CRM and LinkedIn Sales Navigator integration.</strong></h2><p>Now, it’s easier than ever for joint HubSpot and LinkedIn customers to access accurate and up-to-date data on people and companies and log key deal activities — all available in one place — HubSpot’s Smart CRM. The capabilities now available include real-time access to LinkedIn data through HubSpot’s Smart CRM, the ability to update the CRM in just a few clicks to ensure greater data integrity, and easy ways to log LinkedIn and Sales Navigator activities directly into HubSpot’s Smart CRM. </p><p>“It’s incredibly exciting,” said <a rel="" href="https://www.linkedin.com/in/christiankinnear/?trk=lss-blog-HubSpot-announcement" target="_self">Christian Kinnear</a>, Chief Sales Officer at HubSpot. “When I announced it virtually to our sales team, I got what I believe is the Zoom equivalent of a standing ovation. People were whooping and hollering, chatting about how great this is and how much our customers are going to love it. Most of all, my team wanted to know when they themselves could use it. That’s a really good sign — when your own people want to use it.”</p><p>HubSpot’s Smart CRM is the sales backbone of over 200,000 customers, but sometimes customer or account data can become outdated. That’s where LinkedIn Sales Navigator comes in. It’s a gateway to the most powerful economic graph in the world with over 1 billion members, 67 million companies, and over 200 countries and territories. </p><p>For example, when a key decision maker changes jobs or titles, one of their first steps is to update their LinkedIn member profile. We can then surface this update directly in HubSpot’s Smart CRM through Sales Navigator and also provide relationship intelligence about how this person is connected to other potential buyers, or influencers, in their new organization.</p><h2><strong>Customers are buzzing about this integration.</strong></h2><p>“Integrating Sales Navigator with HubSpot will not only help you be more productive, but also help you move more deals through your pipeline positioning them for a higher close rate,” said <a rel="" href="https://www.linkedin.com/in/donna-brown-50965155/?trk=lss-blog-HubSpot-announcement" target="_self">Donna Brown</a>, Business Development Associate at <a rel="" href="https://www.linkedin.com/company/redguard/?trk=lss-blog-HubSpot-announcement" target="_self">RedGuard</a> who participated in the integration beta. </p><p>“For example, in just a few clicks, I added a prospective buyer into HubSpot and then into a cadence,” Brown said, “Ultimately, I got him on the phone and set up a meeting with his area representative who took a request for a quote during the meeting. Now, the deal has a high probability of closing. Throughout the entire process, our team was able to stay on top of all our engagements with this customer because we had all the information we needed in one centralized place.”</p><p>Let’s dive into what this integration looks like</p><p>Ready to learn more? Here are a few highlights that will whet your appetite.</p><h3><strong>1. Infuse real-time, people-powered LinkedIn data, directly in your HubSpot’s Smart CRM.</strong></h3><p>Things move fast in this world and it’s hard for any salesperson — or CRM — to keep up. Now LinkedIn Sales Navigator insights are accessible and actionable straight from within HubSpot's Smart CRM, providing visibility into timely updates for contacts and companies including job changes, shared connections, and recent posts. We’re especially excited to bring Find Key People (called <a rel="" href="https://www.linkedin.com/business/sales/blog/product-updates/what-is-relationship-explorer-linkedin-sales-navigator-and-how-to-use-it?trk=lss-blog-HubSpot-announcement" target="_self">Relationship Explore</a>r in Sales Navigator) directly into your CRM, making it simple to identify the best paths into each account, or the next best contact when multithreading into an existing account.  </p><p>Salespeople can now quickly identify hidden allies and prioritize their outreach. For example, reps can easily identify who’s been a past customer — and already understands the value of your organization’s offering — or a past colleague that who might help move a deal forward.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHIcOJJvndixQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1713901830353?e=2147483647&v=beta&t=rq8qPnVm-Dynah3800WmaVngFN0mMk3cLUXTbkUlmUA" alt="HubSpot CRM Integration Find Key People Sales Navigator">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h3><strong>2. Increase rep productivity, with better data in your CRM and more actionable insights.</strong></h3><p>Although data entry is a critical piece of a salesperson’s job to ensure they’re keeping track of important details, it is time-consuming and sometimes key information is lost in translation. With this integration, sellers can update contact records in the CRM with real-time Sales Navigator insights and interactions, in a few simple clicks. This not only gives everyone the peace of mind that their sales data is accurate, but also saves time because reps no longer have to switch between multiple screens to hunt down important deal data. <br> </p><p>Additionally, HubSpot admins can create triggers and workflows so reps can see in CRM when critical updates happen. For instance, reps can be notified in CRM when a contact has accepted a connection request or a prospect has viewed a <a rel="" href="https://business.linkedin.com/sales-solutions/product-update/smart-links?trk=lss-blog-HubSpot-announcement" target="_self">Smart Link</a>.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--original-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHT6IAerT6j5Q/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1713901917016?e=2147483647&v=beta&t=4-Jvny2rIfc1cl-toBlmznSVhJ85pBY_hT9oTj9n6Nc" alt="HubSpot CRM Integration Sales Navigator Data Validation">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h3><strong>3. Log Sales Navigator activities to CRM in just a few clicks.</strong></h3><p>Lastly, logging Sales Navigator activities — such as sending InMails, making connection requests, sending and viewing Smart Links, and logging notes — is as easy as checking a box whether you’re taking action from Sales Navigator or CRM. Having an easy way to capture these interactions is incredibly useful later, particularly when you can’t quite remember the context of your last outreach. This helps ensure important deal information is never lost.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--original-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQGa5qnA-lhv1Q/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1713902019216?e=2147483647&v=beta&t=WDmg_5xcAsLg7e3GxjzRDIoAAbTZqcu0B78lC3S0bFQ" alt="HubSpot CRM Integration Sales Navigator Log Info">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h2><strong>Ready to help your team become more efficient? We’re here to help.</strong></h2><p>For current LinkedIn Sales Navigator customers, please reach out directly to your LinkedIn account manager to learn more. <br> </p><p>If you’re a HubSpot’s Smart CRM customer who is interested in learning more about Sales Navigator, then sign up for a <a rel="" href="https://business.linkedin.com/sales-solutions/cx/24/04/crm-hubspot-integration?trk=hubspot-blog&src=blog." target="_self">free demo</a> and we’ll reach out to you shortly.<br> </p><p><em>*The Sales Navigator Advanced Plus plan requires a minimum of 10 licenses.</em><br> </p> </div> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner banner--v3 banner--article-width banner--dark-background banner--left banner-height-desktop--default banner-height-tablet--default banner-height-mobile--default" data-banner> <div class="banner__image-container " aria-hidden="true"> <img class="banner__image image-pin--middle-center" alt 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