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Ad Data Terms | Pinterest Policy
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1igwmid">.css-1igwmid{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:0.5rem;}</style><div class="chakra-stack css-1igwmid"><style data-emotion="css 6pf8dh">.css-6pf8dh{transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-fast);transition-timing-function:var(--chakra-transition-easing-ease-out);cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:2px solid transparent;outline-offset:2px;color:var(--chakra-colors-primary-100);font-size:18px;text-underline-offset:4px;}.css-6pf8dh:hover,.css-6pf8dh[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;color:var(--chakra-colors-primary-200);}.css-6pf8dh:focus-visible,.css-6pf8dh[data-focus-visible]{box-shadow:var(--chakra-shadows-outline);}</style><a class="chakra-link css-6pf8dh" href="/en"><style data-emotion="css 1daupbp">.css-1daupbp{fill:#9c0343;}</style><div style="width:26px;height:44px" class="css-1daupbp"><svg width="26" height="44" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.987 0C5.38 0 0 5.36 0 12c0 5.067 3.17 9.413 7.618 11.173-.106-.96-.186-2.4.053-3.44.214-.933 1.412-5.973 1.412-5.973s-.346-.72-.346-1.787c0-1.68.959-2.906 2.158-2.906 1.012 0 1.518.773 1.518 1.68 0 1.04-.666 2.56-.986 4-.293 1.2.586 2.16 1.785 2.16 2.131 0 3.756-2.24 3.756-5.494 0-2.88-2.051-4.88-5.008-4.88-3.41 0-5.407 2.56-5.407 5.2 0 1.04.4 2.134.879 2.747.106.107.106.213.08.347-.08.373-.293 1.2-.32 1.36-.053.213-.186.266-.4.16-1.491-.694-2.424-2.88-2.424-4.64 0-3.787 2.744-7.254 7.912-7.254 4.155 0 7.378 2.96 7.378 6.934 0 4.133-2.61 7.466-6.206 7.466-1.226 0-2.344-.64-2.744-1.386 0 0-.613 2.293-.746 2.853-.266 1.04-1.012 2.347-1.491 3.147a12.01 12.01 0 003.542.533C18.62 24 24 18.64 24 12c-.053-6.64-5.407-12-12.013-12z"></path></svg></div></a><a class="chakra-link css-6pf8dh" href="/en">Policy</a></div><style data-emotion="css fkwuuz">.css-fkwuuz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-margin-start:auto;margin-inline-start:auto;-webkit-margin-end:auto;margin-inline-end:auto;gap:24px;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-padding-start:12px;padding-inline-start:12px;-webkit-padding-end:12px;padding-inline-end:12px;}</style><div class="css-fkwuuz"><style data-emotion="css bwzui7">.css-bwzui7{transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-fast);transition-timing-function:var(--chakra-transition-easing-ease-out);cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:2px solid 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class="chakra-container css-17e8iy2"><style data-emotion="css 1f70r18">.css-1f70r18{margin-top:84px;}</style><main class="css-1f70r18"><div class="css-0"><style data-emotion="css 1xowk96">.css-1xowk96{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;padding-top:64px;padding-bottom:64px;}</style><div class="css-1xowk96"><style data-emotion="css 149vhs5">.css-149vhs5{font-family:"Pinterest Sans",Helvetica,Arial,sans-serif;font-weight:400;color:var(--chakra-colors-primary-100);font-size:53px;line-height:1.2;letter-spacing:var(--chakra-letterSpacings-normal);margin:.67em 0;}@media screen and (min-width: 768px){.css-149vhs5{font-size:4.875rem;letter-spacing:-1px;}}</style><h1 class="chakra-heading css-149vhs5"><style data-emotion="css 1y3nzbh">.css-1y3nzbh{text-align:center;overflow-wrap:anywhere;}</style><div class="css-1y3nzbh">Ad Data Terms</div></h1></div><style data-emotion="css qcr9u">.css-qcr9u{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:100%;text-align:center;}</style><div class="css-qcr9u"><style data-emotion="css d7yuzu">.css-d7yuzu{width:90%;}@media screen and (min-width: 320px){.css-d7yuzu{width:60%;}}@media screen and (min-width: 640px){.css-d7yuzu{width:50%;}}</style><div class="css-d7yuzu"><style data-emotion="css 1jsqvh8">.css-1jsqvh8{color:var(--chakra-colors-primary-100);font-size:var(--chakra-fontSizes-sm);}@media screen and (min-width: 320px){.css-1jsqvh8{font-size:var(--chakra-fontSizes-md);margin-top:16px;margin-bottom:16px;}}@media screen and (min-width: 640px){.css-1jsqvh8{font-size:var(--chakra-fontSizes-lg);}}@media screen and (min-width: 768px){.css-1jsqvh8{margin-top:18px;margin-bottom:18px;}}</style><p class="chakra-text css-1jsqvh8"></p></div></div></div><div class="css-0"><style data-emotion="css cm5kh7">.css-cm5kh7{position:fixed;top:72px;left:0px;background:rgb(250, 250, 250);width:100%;z-index:4;}@media screen and (min-width: 320px){.css-cm5kh7{top:72px;}}@media screen and (min-width: 640px){.css-cm5kh7{top:72px;}}@media screen and (min-width: 768px){.css-cm5kh7{top:84px;}}</style><aside class="css-cm5kh7"><style data-emotion="css 1qopkq6">.css-1qopkq6{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:0.5rem;width:100%;height:56px;padding:0px 10px;border-bottom:solid 2px rgb(208 208 208);}</style><div class="chakra-stack css-1qopkq6"><style data-emotion="css 11fxjat">.css-11fxjat{color:var(--chakra-colors-primary-100);font-weight:regular;font-size:16px;}</style><p class="chakra-text css-11fxjat">Table of Contents</p><style data-emotion="css 1daupbp">.css-1daupbp{fill:#9c0343;}</style><div style="width:20px;height:44px" class="css-1daupbp"><svg width="20" height="44" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M0 7.33h16v1.33H0z"></path><path d="M8.668.002v16h-1.33v-16z"></path></svg></div></div><style data-emotion="css 1a38133">.css-1a38133{visibility:hidden;overflow:hidden;padding:0px 10px;-webkit-transition:all 0.2s ease-out;transition:all 0.2s ease-out;}</style><div class="css-1a38133"><style data-emotion="css 1aahw81">.css-1aahw81{padding:16px 0px;border-bottom:solid 1px #9c0343;z-index:1;font-weight:var(--chakra-fontWeights-normal);}.css-1aahw81:last-of-type{border-bottom:solid 2px rgb(208 208 208);padding-bottom:10px;}</style><div class="css-1aahw81"><style data-emotion="css p7vm5c">.css-p7vm5c{transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-fast);transition-timing-function:var(--chakra-transition-easing-ease-out);cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:2px solid transparent;outline-offset:2px;color:var(--chakra-colors-primary-100);text-underline-offset:4px;font-size:16px;font-weight:var(--chakra-fontWeights-normal);}.css-p7vm5c:hover,.css-p7vm5c[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;color:var(--chakra-colors-primary-200);}.css-p7vm5c:focus-visible,.css-p7vm5c[data-focus-visible]{box-shadow:var(--chakra-shadows-outline);}</style><a class="chakra-link css-p7vm5c" href="/en/ad-data-terms#section-ad-data-terms">Ad Data Terms</a></div><div class="css-1aahw81"><a class="chakra-link css-p7vm5c" href="/en/ad-data-terms#section-1-general">1. General.</a></div><div class="css-1aahw81"><a class="chakra-link css-p7vm5c" href="/en/ad-data-terms#section-2-ad-data">2. Ad Data</a></div><div class="css-1aahw81"><a class="chakra-link css-p7vm5c" href="/en/ad-data-terms#section-3-pinterest-tag-app-activity-and-sdk">3. Pinterest Tag, App Activity and SDK.</a></div><div class="css-1aahw81"><a class="chakra-link css-p7vm5c" href="/en/ad-data-terms#section-4-pinterest-ad-data">4. Pinterest Ad Data.</a></div></div></aside><style data-emotion="css 1bci6x4">.css-1bci6x4{-webkit-margin-start:16px;margin-inline-start:16px;-webkit-margin-end:16px;margin-inline-end:16px;font-size:16px;}</style><div class="css-1bci6x4"><style data-emotion="css zx41cv">@media screen and (min-width: 320px){.css-zx41cv{scroll-margin-top:150px;}}@media screen and (min-width: 640px){.css-zx41cv{scroll-margin-top:100px;}}</style><section id="section-ad-data-terms" class="css-zx41cv"><style data-emotion="css 14rpukb">.css-14rpukb{font-family:"Pinterest Sans",Helvetica,Arial,sans-serif;font-weight:400;color:var(--chakra-colors-primary-100);font-size:1.875rem;line-height:1.2;letter-spacing:var(--chakra-letterSpacings-normal);margin:.67em 0;}@media screen and (min-width: 768px){.css-14rpukb{font-size:2.75rem;letter-spacing:-.25px;}}</style><h1 class="chakra-heading css-14rpukb">Ad Data Terms</h1><style data-emotion="css 58ktdx">.css-58ktdx{line-height:1.55;}</style><div class="css-58ktdx"><div class="css-0"><style data-emotion="css zdibfr">.css-zdibfr{color:var(--chakra-colors-primary-100);margin-block-start:1em;margin-block-end:1em;-webkit-margin-start:0px;margin-inline-start:0px;-webkit-margin-end:0px;margin-inline-end:0px;font-size:16px;}@media screen and (min-width: 320px){.css-zdibfr{font-size:16px;}}@media screen and (min-width: 640px){.css-zdibfr{font-size:16px;}}@media screen and (min-width: 768px){.css-zdibfr{font-size:18px;}}</style><p class="chakra-text css-zdibfr">These Ad Data Terms are an addendum to the agreement between you and Pinterest, Inc., or its affiliate (as applicable) (“<strong>Pinterest</strong>,” “<strong>we</strong>” or “<strong>us</strong>”) that governs your use of Pinterest’s advertising service, including the Data Sharing Addendum between you and Pinterest (together, your “<strong>Ad Terms</strong>”). By using any Pinterest Ad Service features involving Ad Data (defined below) you agree to this addendum. Any capitalized terms not defined here are defined in the Ad Terms.</p></div></div></section><section id="section-1-general" class="css-zx41cv"><h1 class="chakra-heading css-14rpukb">1. General.</h1><div class="css-58ktdx"><div class="css-0"><style data-emotion="css rwgx5u">.css-rwgx5u{color:var(--chakra-colors-primary-100);list-style-type:initial;-webkit-margin-start:1em;margin-inline-start:1em;margin:0px;}</style><ul role="list" class="css-rwgx5u"><style data-emotion="css mo7pbq">.css-mo7pbq{-webkit-margin-start:2.5em;margin-inline-start:2.5em;}</style><li class="css-mo7pbq"><style data-emotion="css 1gl7ue2">.css-1gl7ue2{color:var(--chakra-colors-primary-100);font-size:18px;}</style><span class="chakra-text css-1gl7ue2">"</span><strong>Ad Data</strong><span class="chakra-text css-1gl7ue2">" means the personal data that one party receives from the other in connection with your access to and use of the Ad Service.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">As required by the Ad Terms, you must clearly disclose and get any legally-required consent for the collection, sharing and use (including use by Pinterest) as described in these terms of the Ad Data you give to us.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">Don’t give us Ad Data that relates to </span><style data-emotion="css bk3rtn">.css-bk3rtn{transition-property:var(--chakra-transition-property-common);transition-duration:var(--chakra-transition-duration-fast);transition-timing-function:var(--chakra-transition-easing-ease-out);cursor:pointer;-webkit-text-decoration:underline;text-decoration:underline;outline:2px solid transparent;outline-offset:2px;color:var(--chakra-colors-primary-100);text-underline-offset:4px;font-size:16px;}.css-bk3rtn:hover,.css-bk3rtn[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;color:var(--chakra-colors-primary-200);}.css-bk3rtn:focus-visible,.css-bk3rtn[data-focus-visible]{box-shadow:var(--chakra-shadows-outline);}@media screen and (min-width: 320px){.css-bk3rtn{font-size:16px;}}@media screen and (min-width: 640px){.css-bk3rtn{font-size:16px;}}@media screen and (min-width: 768px){.css-bk3rtn{font-size:18px;}}</style><a target="_blank" class="chakra-link css-bk3rtn" href="https://policy.pinterest.com/advertising-guidelines#ads-sensitive-targeting" type="primary" style="opacity:1">sensitive categories</a><span class="chakra-text css-1gl7ue2">—like medical condition or ethnic origin—or that’s collected from a child-directed site or app, or from anyone who’s under 13 or the legal age of consent in your jurisdiction, if higher.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">Pinterest will use appropriate technical and organizational measures to protect the security and confidentiality of Ad Data you give us, and will comply with the Pinterest Privacy Policy located at </span><a target="_blank" class="chakra-link css-bk3rtn" href="https://policy.pinterest.com/privacy-policy" type="primary" style="opacity:1">policy.pinterest.com/privacy-policy</a><span class="chakra-text css-1gl7ue2"> (or a successor URL) in connection with our use of Ad Data.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">Pinterest will not share Ad Data you give us with a third party (except affiliates, contractors and agents subject to confidentiality obligations) unless required by law or with your permission.</span></li></ul></div></div></section><section id="section-2-ad-data" class="css-zx41cv"><h1 class="chakra-heading css-14rpukb">2. Ad Data</h1><div class="css-58ktdx"><div class="css-0"><ul role="list" class="css-rwgx5u"><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">We use Ad Data you give us for measuring ad effectiveness, ad delivery and reporting, improving safety and security on Pinterest, research and product development, and for other uses that you give us permission for (including as described in Section 3).</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">We also use Ad Data to help generate aggregated and anonymous measurements about the use of Pinterest’s Ad Service, for example to calculate the total number of conversions Pinterest helped drive. These measurements will not identify you or your customers.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">Certain Ad Service features allow you to give Pinterest a list of unique identifiers such as hashed email addresses or mobile ad identifiers like an IDFA (together, “</span><strong>User IDs</strong><span class="chakra-text css-1gl7ue2">”) for matching purposes. When you do that, we’ll use the User IDs to find corresponding Pinterest accounts, and once we’ve completed the match process we’ll delete the list of User IDs you gave us and keep only a list of matched Pinterest accounts.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">If you give us User IDs using an Ad Service feature (like Customer List Targeting or the Pinterest Tag) to create a targeting audience of customers or website or app visitors, Pinterest will not permit anyone else to use the audience you create to target or optimize ads, and we won’t use the audience you create for any purpose other than to provide the Ad Service to you.</span></li></ul></div></div></section><section id="section-3-pinterest-tag-app-activity-and-sdk" class="css-zx41cv"><h1 class="chakra-heading css-14rpukb">3. Pinterest Tag, App Activity and SDK.</h1><div class="css-58ktdx"><div class="css-0"><ul role="list" class="css-rwgx5u"><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">When you send us Ad Data using the Pinterest Ad Service’s Tag, an API endpoint, or another Ad Service feature that lets you share website, store, or mobile app activity data (such as offline sales measurement or a mobile measurement partner integration) (this Ad Data, “</span><strong>Activity Data</strong><span class="chakra-text css-1gl7ue2">”), in addition to your other addendum obligations (including the obligations in Section 1) you must: </span><ul role="list" class="css-rwgx5u"><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">clearly and prominently disclose and get legally-required consent for the setting and reading of cookies and other User IDs (defined below) as and where required by law;</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">give clear and prominent notice to your website and app visitors that their information will be shared with third parties for online behavioral advertising;</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">tell your website or app visitors they can opt out of online behavioral advertising through their Pinterest </span><a target="_blank" class="chakra-link css-bk3rtn" href="https://www.pinterest.com/settings/" type="primary" style="opacity:1">personalization settings</a><span class="chakra-text css-1gl7ue2">, the AdChoices website </span><a target="_blank" class="chakra-link css-bk3rtn" href="http://optout.aboutads.info" type="primary" style="opacity:1">optout.aboutads.info</a><span class="chakra-text css-1gl7ue2"> (if you send us website activity via the Pinterest Tag), or their mobile ad identifier settings (if you share app activity data with us, eg via a mobile measurement partner or an app SDK).</span></li></ul></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">You give Pinterest the right to use Activity Data to optimize recommendations and advertisements provided by Pinterest, but only in combination with data from Pinterest or from other sources in a way that doesn’t identify you or any individual to any third party.</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">Except when provided to you for only your use, Pinterest will not create any Ad Service feature or targeting audience using solely your Activity Data.</span></li></ul></div></div></section><section id="section-4-pinterest-ad-data" class="css-zx41cv"><h1 class="chakra-heading css-14rpukb">4. Pinterest Ad Data.</h1><div class="css-58ktdx"><div class="css-0"><ul role="list" class="css-rwgx5u"><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">If you receive any Ad Data from Pinterest (for example, campaign reporting linked to a User ID) then: </span><ul role="list" class="css-rwgx5u"><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">you must not use that information to target ads or market products or services (for example through audience targeting or modeling) or for any purpose other than to evaluate your Pinterest ad campaign performance,</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">you must not associate it with any Personal Data or share it with any third party, and</span></li><li class="css-mo7pbq"><span class="chakra-text css-1gl7ue2">you must delete or anonymize it when you no longer have a legitimate business need for it, no later than 6 months after receiving 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