IAB

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class="uk-link-reset" href="https://www.iab.com/events/annual-leadership-meeting-2025/" ><h4 class="module-headline2">2025 IAB ALM</h4></a> </div> </div>  </div> </div> <div> <div class="iab-feature-tile uk-cover-container uk-position-relative uk-height-large iab-height-adjust" onclick="window.location.href='https://www.iab.com/guidelines/cross-channel-measurement/'" >  <div class="uk-height-1-1 uk-width-1-1" style=" background: linear-gradient(to bottom, rgba(0,0,0,0.4) 0%, rgba(0,0,0,0.4) 100%), url(https://www.iab.com/wp-content/uploads/2024/11/iab-cross-channel-measurement-best-practices-and-implementation-playbook-for-marketers-1024x312.png); background-size: cover, cover; "> <div class="uk-overlay uk-light uk-position-top tags"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/measurement">Measurement</a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/privacy">Privacy</a> </div> <div class="uk-overlay uk-light uk-position-bottom"> <a class="uk-link-reset" href="https://www.iab.com/guidelines/cross-channel-measurement/" ><h4 class="module-headline2">NEW: Cross-Channel Measurement Playbook + Guide</h4></a> </div> </div>  </div> </div> </div> <div uk-grid uk-height-match="target: .tile-card-body > div" class="uk-margin uk-margin-bottom uk-grid-small uk-child-width-1-4@l uk-child-width-1-3@m uk-child-width-1-2 iab-feature-tiles-small"> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/video/aligning-your-data-strategy-with-the-consumer-shopping-mission/" aria-label="IAB Pulse | Aligning Your Data Strategy with the Consumer Shopping Mission" title="IAB Pulse | Aligning Your Data Strategy with the Consumer Shopping Mission"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/06/mfas-how-did-we-get-here-and-whats-the-best-way-forward-1024x535.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; "> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/video/aligning-your-data-strategy-with-the-consumer-shopping-mission/" > <p class="tile-card-title">IAB Pulse | Aligning Your Data Strategy with the Consumer Shopping Mission</p> <p class="tile-card-teaser"></p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/video-on-demand">Video On Demand</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +2 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/consumers"> Consumers </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/retail-media"> Retail Media </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/video/aligning-your-data-strategy-with-the-consumer-shopping-mission/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/guidelines/retail-media-advanced-measurement-and-data-collaboration/" aria-label="IAB Retail Media Advanced Measurement & Data Collaboration Guide" title="IAB Retail Media Advanced Measurement & Data Collaboration Guide"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/10/retail-media-advanced-measurement-and-data-collaboration-2-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; "> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/guidelines/retail-media-advanced-measurement-and-data-collaboration/" > <p class="tile-card-title">IAB Retail Media Advanced Measurement & Data Collaboration Guide</p> <p class="tile-card-teaser">IAB’s Retail Media Advanced Measurement & Data Collaboration guide delves into incrementality measurement, highlights the role of data collaboration, and provides actionable insights for moving forward and driving retail media success. Key highlights include: Incrementality in Retail Media: Essential for measuring true marketing impact, especially within retail’s closed-loop ecosystem. Challenges in Data Integration: Walled gardens … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/measurement">Measurement</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/retail-media"> Retail Media </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/guidelines/retail-media-advanced-measurement-and-data-collaboration/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/guidelines/getting-audio-podcasting-on-the-media-plan/" aria-label="Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success" title="Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/10/getting-audio-podcasting-on-the-media-plan-a-guide-for-mutual-success-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 58.65% 48.23%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/guidelines/getting-audio-podcasting-on-the-media-plan/" > <p class="tile-card-title">Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success</p> <p class="tile-card-teaser">Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/audio">Audio</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/consumers"> Consumers </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/guidelines/getting-audio-podcasting-on-the-media-plan/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/news/iab-challenges-ftcs-new-subscription-rules-in-federal-lawsuit" aria-label="IAB Challenges FTC’s New Subscription Rules In Federal Lawsuit" title="IAB Challenges FTC’s New Subscription Rules In Federal Lawsuit"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/09/a-look-ahead-what-to-expect-from-a-fully-staffed-ftc-under-president-biden-5-1024x313.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 21.77% 70.00%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/news/iab-challenges-ftcs-new-subscription-rules-in-federal-lawsuit" > <p class="tile-card-title">IAB Challenges FTC’s New Subscription Rules In Federal Lawsuit</p> <p class="tile-card-teaser">WASHINGTON, D.C. – The Interactive Advertising Bureau (IAB), along with a coalition of leading trade associations, filed a lawsuit today against the Federal Trade Commission (FTC) challenging its changes to rules governing subscription renewals. The suit asserts that the FTC failed to adhere to proper procedures, including conducting a comprehensive economic analysis. In April, following … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/public-policy-1">Public Policy</a> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/news/iab-challenges-ftcs-new-subscription-rules-in-federal-lawsuit" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/guidelines/ctv-video-ad-format-landscape-standardization-programmatic-growth-and-innovation/" aria-label="CTV Video Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation" title="CTV Video Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/10/ctv-video-ad-format-landscape-how-standardization-can-drive-programmatic-growth-and-innovation-e1729188344466-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 51.67% 66.27%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/guidelines/ctv-video-ad-format-landscape-standardization-programmatic-growth-and-innovation/" > <p class="tile-card-title">CTV Video Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation</p> <p class="tile-card-teaser">As CTV viewership and ad spending surge, the ad format landscape is evolving rapidly. However, a lack of standardization across platforms is slowing industry growth. IAB’s report, Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation, explores how innovation in immersive, interactive ads can benefit both advertisers and viewers, fostering … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/digital-video">Digital Video</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/measurement"> Measurement </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/guidelines/ctv-video-ad-format-landscape-standardization-programmatic-growth-and-innovation/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/events/intro-to-the-creator-economy/" aria-label="Introduction to the Creator Economy" title="Introduction to the Creator Economy"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/10/introduction-to-the-creator-economy-4-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; "> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/events/intro-to-the-creator-economy/" > <p class="tile-card-title">Introduction to the Creator Economy</p> <p class="tile-card-teaser">Because of the projected growth of the creator economy from its current $250 billion to nearly $500 billion in the next three years*, marketers need to better understand the creator ecosystem and how to effectively leverage it for maximum impact. The digital creator economy is rapidly transforming content production, consumption, and monetization, offering significant opportunities … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/creator-economy">Creator Economy</a> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/events/intro-to-the-creator-economy/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/guidelines/iab-ad-creative-id-framework-acif/" aria-label="IAB Ad Creative ID Framework (ACIF) Business Playbook" title="IAB Ad Creative ID Framework (ACIF) Business Playbook"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/10/iab-ad-creative-id-framework-acif-business-playbook-guidelines-1024x576.jpg), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; "> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/guidelines/iab-ad-creative-id-framework-acif/" > <p class="tile-card-title">IAB Ad Creative ID Framework (ACIF) Business Playbook</p> <p class="tile-card-teaser">The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/addressability">Addressability</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +2 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/digital-video"> Digital Video </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/measurement"> Measurement </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/guidelines/iab-ad-creative-id-framework-acif/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> <div> <div class="uk-card uk-card-default tile-card"> <a href="https://www.iab.com/insights/commerce-video-research/" aria-label="Unconnected Commerce: the Disconnect Between Brands and Consumers" title="Unconnected Commerce: the Disconnect Between Brands and Consumers"> <div class="uk-card-media-top tile-card-image" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/09/unconnected-commerce-the-disconnect-between-brands-and-consumers-in-digital-video-shopping-1024x312.png), linear-gradient(to bottom, rgba(0,0,0,1) 0%, rgba(0,0,0,1) 100%); height: 150px; background-size: cover, cover; background-position: 50.00% 50.00%"> </div> </a>  <div class="tile-card-body"> <div>  <a href="https://www.iab.com/insights/commerce-video-research/" > <p class="tile-card-title">Unconnected Commerce: the Disconnect Between Brands and Consumers</p> <p class="tile-card-teaser">As the consumer purchase journey condenses, merging product discovery and purchasing into one seamless experience, IAB’s Unconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video Shopping report aims to define “Commerce Video” and unveil solutions for ideal ad strategies. Key insights include: Commerce video—digital video ads designed to drive action from an intended … Continued</p> </a> </div> </div>  <div class="tile-card-footer"> <span class="tile-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic has-more-tags" href="/topics/research">Research</a> <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="results-card-badge-dropdown uk-text-left"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic topic-badge-button" href="/topics/retail-media"> Retail Media </a> </div> </span> </span> <span class="tile-card-terms uk-hidden">  <a href="/topics/brand-safety" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button">Brand Safety</a>  </span>  <a href="https://www.iab.com/insights/commerce-video-research/" class="search-results-red-arrow" > <img src="/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu"> </a> </div> </div> </div> </div> </div> </div> <div class="uk-width-1-4@l uk-width-1-3@m tile-sidebar-column"> <div class="upcoming-sidebar uk-padding uk-padding-remove-top uk-padding-remove-bottom"> <h3 class="module-headline2 uk-padding uk-padding-remove-left uk-padding-remove-bottom headline-adjust">Upcoming at IAB</h3> <ul class="uk-overflow-auto"> <li> <a href="https://www.iab.com/events/anatomy-of-a-video-impression-navigating-cross-platform-ad-metrics/"> <h5 class="title">Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics</h5> <time datetime="2024-12-05 00:00">Dec 5, 2024</time> </a> </li> <li> <a href="https://www.iab.com/events/annual-leadership-meeting-2025/"> <h5 class="title">2025 IAB ALM</h5> <time datetime="2025-01-26 00:00">Jan 26, 2025</time> </a> </li> </ul> </div> </div> </div> <div class=" module-hero-module__footer-non-mobile uk-grid-collapse uk-height-small uk-grid uk-flex uk-flex-middle uk-flex-around uk-visible@m" uk-grid> <div class="uk-flex uk-flex-column module-hero-module__footer-link"> <a href="/topics/iab/diversity-initiatives/" id="homepage_RedBanner_diversity-inclusion"> <h4 class="module-hero-module__footer-link-title"> Diversity & Inclusion </h4> <span class="module-hero-module__footer-link-desc"> Workforce development & education </span> <div class="module-hero-module__footer-link-icon-container"> <span class="iabicon-arrow-in-circle-right item-arrow"></span> </div> </a> </div> <div class="uk-flex uk-flex-column module-hero-module__footer-link"> <a href="https://iabtechlab.com/project-rearc/" id="homepage_RedBanner_project-rearc"> <h4 class="module-hero-module__footer-link-title"> Project Rearc </h4> <span class="module-hero-module__footer-link-desc"> Harmonize privacy & personalization </span> <div 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</div> <div class="uk-flex uk-flex-column module-hero-module__footer-link"> <a href="/topics/iab-tech-lab/" id="homepage_RedBanner_tech-lab"> <h4 class="module-hero-module__footer-link-title"> Tech Lab </h4> <span class="module-hero-module__footer-link-desc"> Nonprofit R&D consortium </span> <div class="module-hero-module__footer-link-icon-container"> <span class="iabicon-arrow-in-circle-right item-arrow"></span> </div> </a> </div> <div class="uk-flex uk-flex-column module-hero-module__footer-link"> <a href="http://iab.com/topics/direct-brands/" id="homepage_RedBanner_direct-brand-economy"> <h4 class="module-hero-module__footer-link-title"> Direct Brand Economy </h4> <span class="module-hero-module__footer-link-desc"> Latest news and insights </span> <div class="module-hero-module__footer-link-icon-container"> <span class="iabicon-arrow-in-circle-right item-arrow"></span> </div> </a> </div> </div> <div class="uk-hidden@m"> <div class="module-hero-module__footer-header-mobile uk-flex 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class="uk-margin-remove-bottom"> CCPA, GDPR, and more </p> </div> </div> </a> </li> <li> <a class="uk-margin-auto-left uk-padding-remove" href="/topics/ccpa/"> <div class="module-hero-module__footer-item-mobile uk-flex uk-flex-middle uk-flex-column"> <div class="uk-flex uk-flex-row uk-width-1-1"> <h3 class="uk-margin-auto-right"> CCPA Compliance </h3> <i class="bold iabicon-arrow-in-circle-right item-arrow"></i> </div> <div class="module-hero-module__footer-item-desc-mobile uk-width-1-1"> <p class="uk-margin-remove-bottom"> Prepare for enforcement </p> </div> </div> </a> </li> <li> <a class="uk-margin-auto-left uk-padding-remove" href="/topics/iab-tech-lab/"> <div class="module-hero-module__footer-item-mobile uk-flex uk-flex-middle uk-flex-column"> <div class="uk-flex uk-flex-row uk-width-1-1"> <h3 class="uk-margin-auto-right"> Tech Lab </h3> <i class="bold iabicon-arrow-in-circle-right item-arrow"></i> </div> <div class="module-hero-module__footer-item-desc-mobile uk-width-1-1"> <p class="uk-margin-remove-bottom"> Nonprofit R&D consortium </p> </div> </div> </a> </li> <li> <a class="uk-margin-auto-left uk-padding-remove" href="http://iab.com/topics/direct-brands/"> <div class="module-hero-module__footer-item-mobile uk-flex uk-flex-middle uk-flex-column"> <div class="uk-flex uk-flex-row uk-width-1-1"> <h3 class="uk-margin-auto-right"> Direct Brand Economy </h3> <i class="bold iabicon-arrow-in-circle-right item-arrow"></i> </div> <div class="module-hero-module__footer-item-desc-mobile uk-width-1-1"> <p class="uk-margin-remove-bottom"> Latest news and insights </p> </div> </div> </a> </li> </ul> </div> </div> </section> <section class="module-our-mission"> <div class="uk-child-width-1-1@s uk-child-width-1-2@m uk-grid-collapse" uk-grid> <div class="module-our-mission__panel-left uk-padding-large"> <span class="module-our-mission__sub-title"> Our Mission </span> <h3 class="uk-margin-small-top our-mission-title"> The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. </h3> </div> <div class="module-our-mission__panel-right uk-padding-large uk-width-auto"> <span class="module-our-mission__sub-title"> <a href="/member-directory">Our 700+ members</a> are leaders in digital advertising & media, and include: </span> <div class="module-our-mission__logos-container"> <script src="//cdnjs.cloudflare.com/ajax/libs/ramda/0.27.0/ramda.min.js"></script> <script> var logos = [{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/amazon-advertising-4.jpg","alt":"Amazon Advertising"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/disney-advertising-2.png","alt":"Disney Advertising"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/linkedin-3.png","alt":"LinkedIn"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/liveramp-6.png","alt":"LiveRamp"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2013\/11\/lotame-5.png","alt":"Lotame Solutions, Inc."},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/magnite-2.png","alt":"Magnite"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/microsoft-4.png","alt":"Microsoft"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/nbcuniversal-4.png","alt":"NBCUniversal"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/oracle-3.png","alt":"Oracle"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/02\/4467143_P_Static_Logos_P_ICON_LOGO_BLUE_P_ICON_LOGO_BLUE.png","alt":"Paramount"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/pubmatic-23.png","alt":"PubMatic"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/siriusxm.png","alt":"SiriusXM"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/snapchat-2.png","alt":"Snapchat"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2022\/12\/tiktok-for-business.png","alt":"TikTok, Inc."},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/thetradedesk.jpg","alt":"theTradeDesk"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/02\/yahoo-verizon-media.png","alt":"Yahoo"},{"url":"https:\/\/www.iab.com\/wp-content\/uploads\/2023\/08\/warner-bros-discovery.jpg","alt":"Warner Bros. Discovery"}]; // prettier-ignore var slots = [ [1, 2, 3], [4, 5, 6], [7, 8, 9] ]; var flattened = R.flatten(slots); /** * Distribute the logos like a deck of cards into the appropriate 9 slots. */ var distributed = slots.map(function(row, r) { return row.map(function(column, c) { var slotIndex = (r*3 + c); var everyNth = logos.filter(function(logo, i) { var index = slotIndex - i; var modulo = flattened.length; // console.log(i, index % modulo == 0 ? 'XXXXX' : ''); return index % modulo == 0; }); // console.log(everyNth); return {slotIndex: slotIndex + 1, logos: everyNth}; }); }); // console.log(distributed); (function($) { $(document).ready(function() { Mustache.parse($('#template').html()); // optional, speeds up future uses $('#target').html(Mustache.render($('#template').html(), { slots: distributed, })); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-1').startAutoplay(); UIkit.slideshow('#member-slideshow-5').startAutoplay(); }, 0); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-8').startAutoplay(); UIkit.slideshow('#member-slideshow-2').startAutoplay(); }, 2000); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-4').startAutoplay(); }, 4000); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-9').startAutoplay(); UIkit.slideshow('#member-slideshow-3').startAutoplay(); }, 6000); window.setTimeout(function() { UIkit.slideshow('#member-slideshow-6').startAutoplay(); UIkit.slideshow('#member-slideshow-7').startAutoplay(); }, 8000); }); })(jQuery); </script> <style> .module-our-mission__logos-grid { margin-top: 25px !important; } .module-our-mission__logos-grid img { width: 100%; height: 50px; max-width: 150px !important; max-height: 50px !important; object-fit: contain; } </style> <div id="target"></div>  <script id="template" type="text/html"> {{#slots}} <div class="module-our-mission__logos-grid" uk-grid> {{#.}} <div class="uk-width-1-3"> <div id="member-slideshow-{{slotIndex}}" data-slideshow-index="{{slotIndex}}" class="uk-position-relative uk-visible-toggle uk-light uk-animation-slow" tabindex="-1" uk-slideshow="animation: fade; draggable: false; autoplay: false; autoplay-interval: 9000; velocity: 1000"> <ul class="uk-slideshow-items"> {{#logos}} <li><img src="{{url}}" alt="{{alt}}" /></li> {{/logos}} </ul> </div> </div> {{/.}} </div> {{/slots}} </script> </div> </div> </div> </section> <section class="module-newsletter uk-padding-large uk-background-secondary"> <div class="form-section uk-container-xlarge"> <h1>Get the latest from<br>IAB in your inbox</h1> <p>Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!</p> <div class="subscribe-form uk-width-expand@s"> <a href="/subscribe" target="_blank" class="primary-button-black uk-padding-small uk-flex" id="homepage_Newsletter_Subscribe"> Sign up now <div class="arrow-right"></div> </a> </div> </div> </section> <section class="module-getting-involved"> <div class="title-section uk-padding-large uk-flex uk-child-width-expand"> <h1>Getting Involved</h1> <div> <p class="uk-margin-remove-top gray-light-text"> Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB. </p> </div> </div> <div class="news-section"> <div class="uk-grid-small uk-child-width-1-2 uk-child-width-1-4@m uk-grid-collapse uk-grid-match" uk-grid> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_committees-councils" href="https://www.iab.com/groups/" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/04/CommiteesCouncils_iStock-1143297123.png);;" ></div> <div class="description"> <div class="post-title module-subtitle">Committees & Councils</div> <p class="gray-light-text">IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.</p> </div> </a> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_centers-of-excellence" href="/centers-of-excellence" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2018/12/centers-of-excellence-home.png);;" ></div> <div class="description"> <div class="post-title module-subtitle">Centers of Excellence</div> <p class="gray-light-text">Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.</p> </div> </a> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_tech-lab" href="https://www.iab.com/organizations/tech-lab/" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2019/02/Tech-Lab-Home-Page-e1579383816105.jpg);background-position: 87.91% 25.26%;" ></div> <div class="description"> <div class="post-title module-subtitle">Tech Lab</div> <p class="gray-light-text">IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.</p> </div> </a> <a class="news-info uk-card uk-child-width-expand uk-grid-collapse" id="homepage_Getting_Involved_diversity-inclusion" href="/topics/diversity-inclusion/" uk-grid> <div class="news-cover" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/04/DI_iStock-1313246059-1.jpg);;" ></div> <div class="description"> <div class="post-title module-subtitle">Diversity & Inclusion</div> <p class="gray-light-text">IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.</p> </div> </a> </div> </div> </section> <section class="module-training uk-padding-large uk-background-secondary"> <div class="uk-container-xlarge uk-flex uk-child-width-expand"> <div class="title-section uk-padding-large uk-padding-remove-top uk-padding-remove-bottom"> <h1>Why Learn with IAB</h1> <p>We train media professionals and certify their knowledge for employers and business partners. Since 2012, 19,000 professionals at 1,500 companies have participated in our professional development programs.</p> </div> <div class="menu-section uk-padding-large uk-padding-remove-top uk-padding-remove-bottom"> <ul id="menu-training-certification" class="uk-flex uk-flex-column"><li id="menu-item-73689" class="menu-training-courses custom-link"><a href="https://www.iab.com/training-certification/#training">Training Courses<br /><span class="sub">In-depth crash courses designed to deepen you and your team’s knowledge of digital media</span></a></li> <li id="menu-item-73690" class="menu-certifications custom-link"><a href="https://www.iab.com/training-certification/#certification">Certifications<br /><span class="sub">Certification exams that demonstrate you and your team perform against the highest industry standards. Prep courses available via the IAB for select Certifications.</span></a></li> <li id="menu-item-73691" class="menu-group-trainings custom-link"><a href="/training-certification/#corporate">Group Trainings<br /><span class="sub">Customized group trainings designed to meet your team’s unique education needs or train your clients and partners</span></a></li> <li id="menu-item-110760" class="menu-resources custom-link"><a href="https://www.iab.com/training-certification/#resources">Resources<br /><span class="sub">Best practices for professional development and strategies to enhance your career potential</span></a></li> </ul> </div> </div> </section> <section class="module-contact uk-padding-large uk-flex uk-flex-column uk-flex-center"> <h1 class="uk-text-center">Questions about IAB?</h1> <button class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black" uk-toggle="target: #contact-form-modal" id="homepage_Contact_Us_Button"> Contact Us <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </button> <div id="contact-form-modal" uk-modal> <div class="uk-modal-dialog uk-modal-body"> <h3>Contact Us</h3> <button class="uk-modal-close-default" type="button" aria-label="Close" uk-close></button> <div id="iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198" > <div> <script type="text/javascript"> if (!window.oneTrustBootstrapped) { window.oneTrustBootstrapped = {}; } window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = false; // check if the user is in the EEA or UK and if OK, show the form window.addEventListener("OneTrustGroupsUpdated", handleHubspotFormThroughOneTrust); // OneTrustGroupsUpdated apparently doesn't always fire. So, attempt to also attach an event to domready. window.addEventListener("DOMContentLoaded", handleHubspotFormThroughOneTrust); // since OneTrustGroupsUpdated doesn't seem to fire sometimes, set a last-ditch-effort fallback setTimeout(handleHubspotFormThroughOneTrust, 5000); // check if the user is in the EEA or UK and if OK, show the form function handleHubspotFormThroughOneTrust(e) { console.info('OneTrustGroupsUpdated', e.detail); // if we've already bootstrapped, cancel if (window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"]) { console.info('OneTrustGroupsUpdated already bootstrapped for', '40b36503-b29e-4693-b383-2bb503df0198', 'canceling'); return; } var canShowHubspotForm = OnetrustActiveGroups && OnetrustActiveGroups.includes("C0004"); if (!canShowHubspotForm) return handleEEAUKFallbackMessage(); // console.info("requested hsforms load"); (() => { const script = document.createElement("script"); script.setAttribute("type", "text/javascript"); script.src = "https://js.hsforms.net/forms/v2.js"; script.addEventListener("load", () => { hbspt.forms.create({ region: "na1", portalId: "23143307", formId: "40b36503-b29e-4693-b383-2bb503df0198" }); }); document.head.append(script); })(); // if we've gotten past being able to render the form, // and OnetrustActiveGroups was active, // register that onetrust was already bootstrapped if (typeof OnetrustActiveGroups !== 'undefined') { window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = true; } } // if the user is in the EEA or UK, show a message function handleEEAUKFallbackMessage() { // provide a message to the user explaining why the form isn't showing var modalBody = $('#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198 > .uk-modal-body'); var parentId = '#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198'; if ($('#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198 .eeauk-message-container').length) { return console.info('eea/uk message already added'); } var htmlContent = ` <div class="uk-container uk-container-small uk-margin-large-top uk-margin-large-bottom eeauk-message-container"> <div class="uk-padding-large" style="border: 1px solid #dc291e;"> <h3 class="uk-text-center">Thank you for your interest in IAB.</h3> <p class="uk-text-center">These forms are not intended for individuals in the European Economic Area or the United Kingdom.<p> <p class="uk-text-center">Please visit the <a href="https://www.iab.com/global/" target="_blank" style="color: #dc291e;">IABs in the EEA</a> for industry-leading events in Europe and European market-focused research, standards, and guidelines.</p> </div> </div> `; if (modalBody.length) { modalBody.append(htmlContent); } else { $(parentId).append(htmlContent); } console.info("hsforms can't show due to onetrust settings"); } </script> </div> </div> </div> </div> </section> <script> $(function() { // Replace textarea max characters message jQuery(document).ready(function(){ var options = { 'displayFormat' : '#input/500 characters remaining' }; if (typeof $().textareaCount !== 'undefined') $('#contact-form-modal .gform_wrapper textarea').textareaCount(options); }); UIkit.util.on('#contact-form-modal', 'shown', function () { if($('#contact-form-modal .cancel-contact-form') && $('#contact-form-modal .cancel-contact-form').length === 0) { // Add cancel button $('#contact-form-modal .gform_footer').append('<button class="cancel-contact-form uk-button uk-button-default uk-modal-close" type="button">Cancel</button>'); // Add submit button class $('#contact-form-modal .gform_footer input[type="submit"]').addClass('primary-button-black'); } }); $('#contact-form-modal .gform_wrapper .gfield_select').on('change', function() { const selectText = $('#contact-form-modal .gform_wrapper .selector span') selectText.css('color', 'black'); // span is both, value and placeholder in gforms }); }); </script> <div class="module-knowledge-center module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m search-container__results-content-container"> <div class="module-heading"> <h1 class="module-">From the Knowledge Center</h1> </div>  <div class="search-filter container" data-date-format="m.d.y" data-posts-limit="8" data-taxonomy="" data-taxonomy-term=""> <header> <h3 class="module-subtitle">Site Results <span class="content-results-num-found"></span></h3> <p class="filter-by">Filter by:</p> </header>  <div class="uk-grid">  <span class="dropdown-span-width uk-width-1-1"></span>  <div class="uk-width-1-4@m uk-width-1-2"> <div class="search-filter__group"> <a href="#" class="filter article-filter__dropdown" data-target="topic"> <span class="article-filter__selected-topic">Topic</span> <svg aria-hidden="true"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-arrow-down"></use> </svg> <div class="linker"></div> </a> <div class="filter-items article-filter__list topic-filter" data-dropdown="topic"> <div id="search-topic-filter" class="topic-all"> <div class="topic-filter-options"> <a href="#" class="filter-option active" data-range="all">Popular topics</a> <a href="#" class="filter-option" data-range="a-d">A - D</a> <a href="#" class="filter-option" data-range="e-h">E - H</a> <a href="#" class="filter-option" data-range="i-l">I - L</a> <a href="#" class="filter-option" data-range="m-p">M - P</a> <a href="#" class="filter-option" data-range="q-t">Q - T</a> <a href="#" class="filter-option" data-range="u-z">U - Z</a> </div> <ul class="topic-filter-ul"> <li class="topic-a-d" > <a href="https://www.iab.com/topics/addressability/" data-value="addressability" data-dropdown-value="Addressability" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Addressability </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/ad-revenue/" data-value="ad-revenue" data-dropdown-value="Advertising Revenue" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Advertising Revenue </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/audio/" data-value="audio" data-dropdown-value="Audio" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Audio </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/brands/" data-value="brands" data-dropdown-value="Brand Disruption" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Brand Disruption </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/brand-safety/" data-value="brand-safety" data-dropdown-value="Brand Safety" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Brand Safety </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/consumers/" data-value="consumers" data-dropdown-value="Consumers" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Consumers </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/creator-economy/" data-value="creator-economy" data-dropdown-value="Creator Economy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Creator Economy </a> </li> <li class="topic-a-d" > <a href="https://www.iab.com/topics/digital-video/" data-value="digital-video" data-dropdown-value="Digital Video" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Digital Video </a> </li> <li class="topic-e-h" > <a href="https://www.iab.com/topics/education/" data-value="education" data-dropdown-value="Education" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Education </a> </li> <li class="topic-e-h" > <a href="https://www.iab.com/topics/gaming/" data-value="gaming" data-dropdown-value="Gaming" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Gaming </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/iab-alm/" data-value="iab-alm" data-dropdown-value="IAB ALM" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > IAB ALM </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/iab-member-only/" data-value="iab-member-only" data-dropdown-value="IAB Member Only" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > IAB Member Only </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/inclusion-institute/" data-value="inclusion-institute" data-dropdown-value="Inclusion Institute" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Inclusion Institute </a> </li> <li class="topic-i-l" > <a href="https://www.iab.com/topics/legal-affairs/" data-value="legal-affairs" data-dropdown-value="Legal Affairs" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Legal Affairs </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/measurement/" data-value="measurement" data-dropdown-value="Measurement" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Measurement </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/news/" data-value="news" data-dropdown-value="News" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > News </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/privacy/" data-value="privacy" data-dropdown-value="Privacy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Privacy </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/professional-development/" data-value="professional-development" data-dropdown-value="Professional Development" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Professional Development </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-1/" data-value="public-policy-1" data-dropdown-value="Public Policy" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-newsletter/" data-value="public-policy-newsletter" data-dropdown-value="Public Policy Newsletter" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy Newsletter </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-test/" data-value="public-policy-test" data-dropdown-value="Public Policy Test" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy Test </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/research/" data-value="research" data-dropdown-value="Research" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Research </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/retail-media/" data-value="retail-media" data-dropdown-value="Retail Media" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Retail Media </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/state-of-data/" data-value="state-of-data" data-dropdown-value="State of Data" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > State of Data </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/subscriber-only/" data-value="subscriber-only" data-dropdown-value="Subscriber Only" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Subscriber Only </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/tech-lab/" data-value="tech-lab" data-dropdown-value="Tech Lab" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Tech Lab </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/terms-conditions/" data-value="terms-conditions" data-dropdown-value="Terms & Conditions" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Terms & Conditions </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/the-rise-of-retail-media-networks/" data-value="the-rise-of-retail-media-networks" data-dropdown-value="The Rise of Retail Media Networks" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > The Rise of Retail Media Networks </a> </li> <li class="topic-u-z" > <a href="https://www.iab.com/topics/video-on-demand/" data-value="video-on-demand" data-dropdown-value="Video On Demand" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Video On Demand </a> </li> </ul> </div> </div> </div> </div>  <div class="uk-width-1-4@m uk-width-1-2"> <div class="search-filter__group"> <a href="#" class="filter article-filter__dropdown" data-target="post-type"> <span class="article-filter__selected-topic">Type</span> <svg aria-hidden="true"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#icon-arrow-down"></use> </svg> <div class="linker"></div> </a> <ul class="filter-items article-filter__list post-type-filter" data-dropdown="post-type" > <li class="active" > <a href="https://www.iab.com/post" data-value="post" data-dropdown-value="Statements & Press" class="filter-link"><span class="type-checkbox"></span>Statements & Press</a> </li> <li class="active" > <a href="https://www.iab.com/iab_blog" data-value="iab_blog" data-dropdown-value="Blog Posts" class="filter-link"><span class="type-checkbox"></span>Blog Posts</a> </li> <li class="active" > <a href="https://www.iab.com/iab_guideline" data-value="iab_guideline" data-dropdown-value="Standards & Guidelines" class="filter-link"><span class="type-checkbox"></span>Standards & Guidelines</a> </li> <li class="active" > <a href="https://www.iab.com/iab_insight" data-value="iab_insight" data-dropdown-value="Reports & Studies" class="filter-link"><span class="type-checkbox"></span>Reports & Studies</a> </li> <li class="active" > <a href="https://www.iab.com/iab_video" data-value="iab_video" data-dropdown-value="Videos" class="filter-link"><span class="type-checkbox"></span>Videos</a> </li> </ul> </div> </div>   <div class="uk-width-expand"> <div class="search-filter__group"> <div class="search-bar-container"> <form id="search-ajax" role="search" method="get" class="search-form form-inline" action="https://www.iab.com/"> <label class="sr-only">Search for:</label> <label>You searched for:</label> <div class="input-group search-results-main-input-group"> <input type="search" id="s" value="" name="s" class="search-field form-control" placeholder="Search IAB" required> <span class="input-group-btn">  <button type="submit" class="search-submit"><img src="https://www.iab.com/wp-content/themes/iab/lib-browser/img/icons/redesign/Search.png" alt="Menu" /></button> </span> </div> </form> </div> </div> </div> </div>  <div class="search-filter__applied-filers-container" id="appliedFiltersContainer"> <span class="filter-items appliedTopicsContainer" data-dropdown="topic"></span> <span class="filter-items appliedTypeContainer" data-dropdown="post-type"></span> <span class="filter-items appliedDateRangeContainer" data-dropdown="date-range"></span> <span class="filter-items clearAllFiltersContainer" data-dropdown="clear-all"></span> </div>  <script type="text/template" id="selectedFilterTemplate"> <a href="#" class="uk-button uk-button-default uk-text-capitalize <%= button_class %>" data-value="<%= data_value %>"> <%= selected_filter %> <% if (include_close_icon) { %> <span uk-close class="close-icon-small"></span> <% } %> </a> </script> </div>  <section class="search-page__result clearfix"></section> <div class="pagination-mobile__button-container uk-padding-small padding-top uk-padding-remove-bottom"> <div class="pagination-mobile__button uk-text-center primary-button-black uk-padding-small uk-width-1-2@m uk-width-expand uk-margin-auto pointer"> Load More </div> </div>  <script type="text/template" id="contentResultTemplate"> <div class="uk-width-1-4@l uk-width-1-3@m uk-width-1-2 uk-visible@s"> <div class="uk-card uk-card-default results-card" > <a href="<%= permalink %>" aria-label="<%= title %>" title="<%= title %>"> <div class="xxx-content-results-template uk-card-media-top results-card-image" style="<% if (thumbnail) { %>background-image: url('<% if (thumbnail.sizes) { %><%= thumbnail.sizes['medium_large'] %><% } else { %><%= thumbnail.url %><% } %>');<% if (thumbnail.image_focus) { %>background-position: <%= thumbnail.image_focus.left %> <%= thumbnail.image_focus.top %>;<% } %>background-size: cover;<% } else { %>background-image: url('https://www.iab.com/wp-content/themes/iab/assets/img/placeholder.jpg');<% } %>"> </div> </a>  <div class="results-card-body"> <div>  <a href="<%= permalink %>"> <p class="results-card-title"><%= title %></p> <p class="results-card-teaser"><%= excerpt %></p> </a> </div> </div>  <div class="results-card-footer"> <span class="results-card-type-date"> <span class="no-border-button type-and-date uk-button uk-button-default uk-text-capitalize"> <%= post_type %> - <%= date %> </span> </span> <% if (terms.length) { %> <span class="results-card-terms uk-hidden">  <a href="/topics/<%= terms[0].slug %>" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button"><%= terms[0].name %></a>  <% if (terms.length > 1) { var count = terms.length; %> <div class="uk-inline">  <button class="uk-button uk-button-default uk-text-capitalize topic-badge-button" type="button">+<%= count-1 %></button>  <div uk-dropdown="pos: bottom-justify; offset: 15" class="results-card-badge-dropdown"> <% for (var i=1; i < count; i++) { %> <a href="/topics/<%= terms[i].slug %>" class="uk-button uk-button-default uk-text-capitalize uk-text-truncate topic-badge-button" type="button"><%= terms[i].name %></a> <% } %> </div> </div> <% } %> </span> <% } else { %>  <div class="uk-inline uk-invisible"> <button class="uk-button topic-badge-button" type="button"> </button> </div> <% } %>  <a href="<%= permalink %>" class="search-results-red-arrow"> <img src="https://www.iab.com/wp-content/themes/iab/lib-browser/img/icons/redesign/RedBackArrow.png" alt="Menu" /> </a> </div> </div> </div> <div class="uk-flex uk-width-1-1 search-page__mobile-card uk-hidden@s"> <div class="uk-width-1-3"> <a class="uk-link-reset" href="<%= permalink %>" aria-label="<%= title %>" title="<%= title %>"> <div class="search-page__mobile-card-image" <% if (thumbnail) { %> style="background-image: url('<%= thumbnail.url %>')" <% } else { %> style="background-image: url(https://www.iab.com/wp-content/themes/iab/assets/img/placeholder.jpg)" <% } %> > </div> </a> </div> <div class="uk-flex uk-flex-middle uk-width-2-3 search-page__mobile-card-title"> <a class="uk-link-reset" href="<%= permalink %>"> <p class="results-card-title uk-margin-remove"> <%= title %> </p> </a> </div> </div></script>  <script type="text/template" id="resultGridTemplate"> <div class="uk-grid search-page__result__grid" uk-grid 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