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class="author-container article__meta uk-flex"> <time class="article__date"> Oct. 30, 2024 </time> </div>   </div> <div class="module-sharing-actions"> <div class="article-actions module-sharing-actions__container uk-width-auto "> <a class="module-sharing-actions__action uk-link-reset uk-visible@m" href="#" hidden target="_blank" title=""> <span class="iabicon-download2 module-sharing-actions__icon second"></span> </a> <div class="uk-display-inline"> <a class="module-sharing-actions__action uk-link-reset" href="#"> <span class="iabicon-connect module-sharing-actions__icon last"></span> </a> <div uk-dropdown="boundary: .main; pos: bottom-left; mode: click""> <div class="uk-flex uk-flex-around"> <a class="module-sharing-actions__action-social module-sharing-actions__action-social-mail uk-link-reset" 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uk-animation-slide-top-small" hidden> <div class="article__table-contents-header-content-mobile uk-flex uk-flex-middle"> Table of Contents <span class="article__table-contents-header-icon bold iabicon-arrow-in-circle-down uk-margin-auto-left"></span> </div> </a> </div> </div> <div class="article-container uk-flex"> <div class="article__content uk-flex-expand"> <p><strong>Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success</strong> dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio鈥檚 reach and flexibility.</p> <p>Download this guide to uncover proven strategies for integrating audio into your media plan, boosting campaign performance, and driving stronger consumer connections.</p> <p>See inside for specific recommendations to harness audio鈥檚 growing influence and elevate your media strategy!</p> <p><a class="btn" href="https://www.iab.com/wp-content/uploads/2024/10/IAB_Getting_Audio_Podcasting_on_the_Media_Plan_October_2024.pdf" target="_blank" rel="noopener">Download Getting Audio & Podcasting on the Media Plan</a></p> <p><a class="btn" href="https://www.iab.com/video/getting-audio-on-the-media-plan/" target="_blank" rel="noopener">Watch Getting Audio on the Media Plan Webinar VOD</a></p> <p><a class="pdf_download_link" 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