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Podcast Case Study | Podbean Pro

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aria-label="Toggle navigation"> <span class="toggler-icon"></span> <span class="toggler-icon"></span> <span class="toggler-icon"></span> </button> <div class="collapse navbar-collapse sub-menu-bar" id="navbarSupportedContent"> <ul id="nav" class="navbar-nav ml-auto"> <li class="nav-item"> <a class="" href="/enterprise">Home</a> </li> <li class="nav-item"><a href="javascript:;" class="">Solutions</a> <ul class="sub-menu"> <li><a class="" href="/enterprise/solutions/private-podcast">Private Podcast</a></li> <li><a class="" href="/enterprise/solutions/podcast-network-hosting">Podcast Network</a></li> <li> <a class="" href="/customer-service-video-training-podcast-platform">Customer Service Video Training</a> </li> <li> <a class="" href="/sales-training-video-podcast-plastform">Professional Sales Training Solution</a> </li> <li><a class="" href="/enterprise/solutions/pro-podcast-app">Podbean Pro App</a></li> </ul> </li> <li class="nav-item"><a href="javascript:;" 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href="/enterprise/pricing" class="btn border-0">Get Pricing</a> </div> </nav> <!-- navbar --> </div> </div> <!-- row --> </div> <!-- container --> </div> <!-- navbar area --> </header> <!-- End Header Area --> <div class="page"> <div class="case-studies"> <div class="breadcrumbs"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2 col-12"> <div class="breadcrumbs-content"> <h1 class="page-title pt-4">Enterprise Podcast Case Study </h1> <p class="pb-5">Find out why hundreds of businesses choose Podbean Enterprise for their podcast<br> hosting and more.</p> </div> </div> </div> </div> </div> <section class="section latest-news-area blog-list case-content"> <div class="container"> <div class="row"> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".2s"> <iframe style="width: 100%;" height="338" src="https://www.youtube.com/embed/fM5erctGwaw?rel=0" title="The Impact of Corporate Storytelling" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/slalom" rel="noopener noreferrer" target="_blank" >The Impact of Corporate Storytelling</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">“ Because our consultants are so busy, the podcast medium allows them to stay connected and informed about what we’re doing while they’re not in front of their computers. Consultants and many of us love those power walks...they have the opportunity to plug in and listen on their headphones about some of the stories we have across the company while staying connected and working. ”</p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <picture> <source srcset="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/slalom.webp" type="image/webp"> <img class="shadow-none" width="85" height="24" loading="lazy" src="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/slalom.png" alt="Slalom logo"> </picture> <a class="fs-13 a-hover" href="/enterprise/podcast-case-studies/slalom" rel="noopener noreferrer" target="_blank" >Read more<i class="pbicon pbFont-arrowright1 position-relative"></i></a> </div> </div> </div> </div> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".4s"> <iframe width="100%" height="338" src="https://www.youtube.com/embed/0Jg17S34cTg?rel=0" title="Giving Your Ambassadors a Voice" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/signature" rel="noopener noreferrer" target="_blank">Giving Your Ambassadors a Voice</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">" Early adoption was like ‘Hey, what are you doing to me?’...and now the feedback that we get is ‘Hey, that was great information’...Podcasting allowed us to have a real conversation about where we’re at, how people are doing, what are we doing internally to adjust, pivot and shift, and everything that our associates are asking about. "</p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <picture> <source srcset="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/signature.webp" type="image/webp"> <img class="shadow-none" width="146" height="26" loading="lazy" src="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/signature.png" alt="Signature logo"> </picture> <a class="fs-13 a-hover" href="/enterprise/podcast-case-studies/signature" rel="noopener noreferrer" target="_blank">Read more<i class="pbicon pbFont-arrowright1 position-relative"></i></a> </div> </div> </div> </div> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".6s"> <iframe width="100%" height="338" src="https://www.youtube.com/embed/QHzoRLTarA8?rel=0" title="Podcasting for Training and Internal Communications" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/vmware" rel="noopener noreferrer" target="_blank">Podcasting for Training and Internal Communications</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">" It’s about frequency. You’ve got to hear that information probably in more than one medium several times before it truly resonates with you and you’re willing to make a change and it really sinks in….You’ve got to promote the information more than just the podcast itself. If you expect the audience to change or to learn something or to modify their behavior in some way just because you’ve put out a podcast about it, it’s not enough. You’ve got to reinforce that the podcast is there, then you’ve got to reinforce that message over and over in different ways" </p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <picture> <source srcset="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/vmware.webp" type="image/webp"> <img class="shadow-none" width="116" height="26" loading="lazy" src="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/vmware.png" alt="Vmware logo"> </picture> <a class="fs-13 a-hover" href="/enterprise/podcast-case-studies/vmware" rel="noopener noreferrer" target="_blank">Read more<i class="pbicon pbFont-arrowright1 position-relative"></i></a> </div> </div> </div> </div> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".8s"> <iframe width="100%" height="338" src="https://www.youtube.com/embed/3EY5DmJWY9I?rel=0" title="How Jostens Used Podcasting to Boost Morale and Connect their Employees" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/jostens" rel="noopener noreferrer" target="_blank">How Jostens Used Podcasting to Boost Morale and Connect their Employees</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">" If you look back at the communication before, we had some weekly updates, usually an email blast, then we evolved into video. But what Podbean allowed us to do is take that and build it in a different way. We started to look into our audience and we started to segment it a little bit and we looked at their needs. It empowered us to really start to deliver some different content that we had never done before. That became critical during COVID and working remote: things like well being, things like training. "</p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <picture> <source srcset="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/jostens.webp" type="image/webp"> <img class="shadow-none" width="68" height="37" loading="lazy" src="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/jostens.png" alt="Jostens logo"> </picture> <a class="fs-13 a-hover" href="/enterprise/podcast-case-studies/jostens" rel="noopener noreferrer" target="_blank">Read more<i class="pbicon pbFont-arrowright1 position-relative"></i></a> </div> </div> </div> </div> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".2s"> <iframe width="100%" height="338" src="https://www.youtube.com/embed/jqWCKTq_R50?rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/james" rel="noopener noreferrer" target="_blank">The Benefits of Podcasting in Business with Lauren Smith of St. James's Place</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">" We’re always looking for ways to make our communication more accessible and engaging. Where we started with internal podcasts was thinking about our partners and getting a sense of their needs and the kind of communication that would work best for them. Our partners are busy people. They’re often driving from one client meeting to another. They need to be on top of a lot of things at once. We were really excited for the potential role that podcasts could play in their routines. Helping them with their needs. "</p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <picture> <source srcset="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/james.webp" type="image/webp"> <img class="shadow-none" width="118" height="31" loading="lazy" src="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/james.png" alt="St. James's logo"> </picture> <a class="fs-13 a-hover" href="/enterprise/podcast-case-studies/james" rel="noopener noreferrer" target="_blank" >Read more<i class="pbicon pbFont-arrowright1 position-relative"></i></a> </div> </div> </div> </div> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".4s"> <iframe width="100%" height="338" src="https://www.youtube.com/embed/x9iFf6EB6zE?rel=0" title="The Benefits of Podcasting in Business with Susi O'Neill, Head of B2B Brand Content at Kaspersky" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/kaspersky" rel="noopener noreferrer" target="_blank">How to Build Branded Podcasts with Kaspersky</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">" For me, this is a really exciting area where you can have things that work across video and across audio...What we found with audio through the data that we were able to get from the Podbean platform...we were able to see where people were spending time on our EPs. The dwell time was on avg 5min + per EP. So all of the EPs were 20 minutes, it’s still a very good engagement rate. You just wouldn’t get that view through/listen through rate on video channels, so we were very delighted with that. "</p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <picture> <source srcset="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/kaspersky.webp" type="image/webp"> <img class="shadow-none" width="130" height="27" loading="lazy" src="https://pbcdn1.podbean.com/fs1/site/images/new-enterprise/kaspersky.png" alt="Kaspersky logo"> </picture> <a class="fs-13 a-hover" href="/enterprise/podcast-case-studies/kaspersky" rel="noopener noreferrer" target="_blank">Read more<i class="pbicon pbFont-arrowright1 position-relative"></i></a> </div> </div> </div> </div> <div class="col-lg-6 col-12 pb-4 list"> <div class="single-news wow fadeInUp" data-wow-delay=".6s"> <iframe width="100%" height="338" src="https://www.youtube.com/embed/lZFUwF9RPV4?rel=0" title="The Benefits of Podcasting in Business with Susi O'Neill, Head of B2B Brand Content at Kaspersky" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <div class="content-body"> <h2 class="title fs-28"> <a href="/enterprise/podcast-case-studies/paychex" rel="noopener noreferrer" target="_blank">How to Create a Thought Leadership Branded Podcast With Gene Marks of Paychex’s Business Series</a> </h2> <div class="quote"> <i class="lni lni-quotation pro-text-green"></i> </div> <p class="fs-14 lh-17 pt-1">" It’s all about branding. The audience of potential small businesses...how do you reach them all? There’s no silver bullet for reaching them all. You have to extend your reach to as many channels as possible. Podcasting has been growing in leaps and bounds... if they ignore the podcast world, they really are missing out on a lot of entrepreneurs, small businesses, freelancers, people w/ employees that could really be potential customers of theirs."</p> <div class="d-flex bottom justify-content-between pt-4 pb-2"> <svg xmlns:svg="http://www.w3.org/2000/svg" xmlns="http://www.w3.org/2000/svg" width="136" height="22.5" viewBox="0 0 46.487289 7.6993724" version="1.1" id="svg4689" inkscape:version="0.92.0 r15299" sodipodi:docname="paychex.svg"> <defs id="defs4683"> </defs> <sodipodi:namedview id="base" pagecolor="#ffffff" bordercolor="#666666" borderopacity="1.0" inkscape:pageopacity="0.0" inkscape:pageshadow="2" inkscape:zoom="4.590727" inkscape:cx="87.350027" inkscape:cy="14.049984" inkscape:document-units="mm" inkscape:current-layer="layer1" showgrid="false" inkscape:window-width="1280" inkscape:window-height="744" inkscape:window-x="-4" inkscape:window-y="-4" inkscape:window-maximized="1" 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