Podcast Learning and Courses Online for Free

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</div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">30 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> How To Start A Podcast </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Why Should You Start A Podcast? There are a thousand reasons to learn how to start a podcast, just like there are a thousand reasons to listen to them. Are you looking for a new medium to tell a story? Do you want to deliver communications for your company through a new method? Is there a topic you’re passionate about and want to share with others? Do you have information to turn into a resource for others to utilize? Are you looking to deliver training to your employees in a new, innovative way? Do you have a brand that’s looking to expand into a new medium? Even if none of these reasons resonate with you, there’s no wrong reason to start a podcast. Podcasting, as a medium, has a low threshold for entry. It offers an open route for content creators curious about new avenues through which they can explore a topic and tell a story. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="1"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/how-to-promote-your-podcast"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/MicrosoftTeams-image_95__pkbrt.png" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">15 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> How to Promote Your Podcast </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Every podcast has its audience - it’s just a matter of finding it. And while word of mouth is always helpful and more than welcome, it’s easier to find your audience and engage with them if they can find your podcast first. And the easiest way to do so is to promote your podcast. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="2"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/best-podcast-about-podcasting"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Banner1200x630_zpit2.png" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">15 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Your Go-To Guide to the Best Podcasts About Podcasting </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Looking to start or grow your podcast? Check out Your Go-To Guide to the Best Podcasts About Podcasting! In this post, we’ve gathered the top podcasts offering expert insights, actionable tips, and the latest industry trends to help you take your podcasting skills to the next level. Whether you're a beginner or a seasoned podcaster, you'll find valuable advice on everything from launching your first show to sustaining long-term success. Tune in to these podcasts for the knowledge you need to thrive in the podcasting world. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="3"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/headphone-guide-for-podcasting"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/45b01b9a-c5d5-4e7d-9228-d583d2320942_zp4hz.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">15 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> The Ultimate Headphone Guide for Podcasting 2025 </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Sound quality is the foundation of a successful podcast. It is key to capturing and holding your audience's attention, enriching the listening experience, and ensuring your message comes through loud and clear. For podcasters, the right headphones can elevate your podcasting experience and ensure your audience enjoys a smooth, professional audio experience every time. Why are headphones essential for podcasting? What factors should I consider when choosing the right pair? What are the recommended headphones for podcasting? In this guide, we’ll help you navigate through the world of podcasting headphones, from understanding the different types available to considering key factors like sound quality, comfort, and durability. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="4"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/mobile-podcast-recording-guide"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Banner_rbfhb.png" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">15 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> The Ultimate Guide to Recording a Podcast on Your Phone </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> The Podbean mobile podcast recording guide offers a comprehensive, step-by-step approach for creating high-quality podcasts using your smartphone. Designed for both Android and iOS users, it outlines essential equipment, including external microphones and recording apps, to enhance audio clarity. The guide emphasizes the ease of use of the Podbean app, which allows for seamless recording, editing, and publishing. It also highlights unique features like AI-driven audio optimization and remote recording capabilities. With tips on creating a conducive recording environment and managing sound levels, this guide empowers aspiring podcasters to produce engaging content anytime, anywhere. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="5"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/guide-to-podcast-advertising"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/guide-ads-banner2x_resize_1x-ezgif_com-webp-to-jpg-converter_xsurn.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">30 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> The Ultimate Guide to Podcast Advertising </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Learn what podcast advertising is, its benefits, who can use it, and how it works. Find out where to buy and start your campaign effectively. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="6"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/how-to-start-a-corporate-podcast"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Start_a_corporate_podcast_bitim.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-eye-fill text-gray" viewBox="0 0 16 16"> <path d="M10.5 8a2.5 2.5 0 1 1-5 0 2.5 2.5 0 0 1 5 0z"></path> <path d="M0 8s3-5.5 8-5.5S16 8 16 8s-3 5.5-8 5.5S0 8 0 8zm8 3.5a3.5 3.5 0 1 0 0-7 3.5 3.5 0 0 0 0 7z"></path> </svg> <span class="fs-13 text-gray ps-1">45 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> How to Start a Corporate Podcast </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> With the surging popularity of podcasts, many companies are discovering the ways this medium can help their business. A corporate podcast can address many business needs, from a branded corporate podcast for marketing to internal podcasts to engage, connect, and inform employees. A corporate podcast offers a unique way to tell a story and get information across that is both more convenient and more effective. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="7"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/tutorials/four-reasons-why-your-business-needs-a-company-branded-podcast"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/IswPoslkNoE-HD_u7yps.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">3 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Four Reasons Why Your Business NEEDS a Company Branded Podcast </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In this video, John, the head of marketing at Podbean, highlights four compelling reasons why your business should consider creating a company-branded podcast. First, a company-branded podcast helps with public branding, allowing your brand to grow in the public eye through this popular and engaging medium. Second, it creates a more personalized and humanized experience for your audience, enhancing your brand's image and customer engagement. Third, it offers a unique space to promote and advertise your products and services, increasing the likelihood of generating new sales and leads. Finally, a company-branded podcast can be SEO-optimized to boost your online presence and help your business grow. Consider exploring Podbean's services for businesses to learn more about how podcasting can benefit your brand. </p> </div> <div class="card-footer text-center py-0 bg-tutorials"> <small class="fw-500 text-white"> Tutorial </small> </div> </a> </div> </div> <div class="col" data-key="8"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/success-stories/recruitment-podcasts-and-reaching-recruits-with-white-and-case"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/IPfMUKSvUu8-HD_tqtnq.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">44 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Recruitment Podcasts and Reaching Recruits with White and Case </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> The world of law is highly competitive, and that starts with competing for the top graduates. How do you make a connection with your graduate hiring pool to make sure that you identify the best people to represent your business? White and Case developed their own recruitment podcast. We spoke to Juliette Fernandez (Legal Recruiting Coordinator) and Andrew Farmer (Senior Manager in Employer Brand Communications) to find out.White & Case LLP is an international law firm based in the USA. The firm has been operating for more than a century and has 45 offices in 31 countries worldwide. White & Case is one of the top ten law firms worldwide in terms of revenue.White & Case differentiates itself from other law firms by its culture. While the "big law" workflow may be similar across different businesses, White & Case are fully aware that it is their people that make the company, and they work hard to nurture them.What triggered White & Case to start a podcast?Traditionally, White & Case would conduct on-campus interviews with potential recruits. Juliette had noticed that many interviewees prepared last minute on their smartphones by browsing sites and reading promotional material of potential employers.It had been in her mind that podcasting could offer an effective way to make use of interviewees’ desire for information and engagement, especially in that pre-interview moment of nerves that so many candidates experience. A recruitment podcast also offered an effective way to go to educate potential recruits about the realities of working for White & Case. After all, the recruitment process is about finding that ideal fit, which means that candidates should be well educated about what the role entails and what to expect from the interview process.When the pandemic hit, White & Case needed to innovate to find an effective way to get in front of candidates. This was when the idea of making a personal connection with potential recruits via podcasts crystallized, and the firm invested in a recruitment podcast.White and Case’s recruitment podcast, On The Record with White and Case, provides interview tips, as well as providing insights and understanding of the culture and values of the firm. The podcast guests tell personal stories to assist listeners and to make them more personable and accessible to their audience.How do you keep your podcast engaging to new listeners?Listening to their audience's needs has been a huge part of ensuring that the podcast is engaging and meaningful. The team hears what graduates are asking and ensures that the content speaks to their needs.The second component of White & Case's secret sauce is to keep it fresh. Juliette has an "off the record" moment at the end of her interviews. This allows a more informal and humorous connection between herself and the company representative she is talking to. Juliette firmly believes that this human connection is vital to their format.How is the recruiting podcast made?Who creates your recruiting podcast?Juliette and Andrew work together to brainstorm through the ideation process. They point out that it is vital that their content matches the peak recruiting flows, so the team works to ensure that content is ready in advance to securely match the timeline.Also, the team works to ensure that the podcast communicates White & Case’s commitment to inclusivity. For example, some of the material past podcasts have covered includes a focus on the wide diversity of groups who are a valued part of White & Case’s human resources. For example White & Case highlights certain key events in the year, such as Pride Month or Asian Pacific Islanders’ Month, allowing the podcast team to spotlight how they get involved.One of the key components that comes across when talking to Andrew and Juliette is that they are an effective team, able to complement each other’s strengths and weaknesses.Who produces your podcast?White and Case utilizes their in-house production team and editorial team to record the content and add the post-production touch-ups that each episode requires.Who promotes your podcast?The creation team then releases, and the external marketing team promotes the material. Primarily traffic is driving from LinkedIn and Instagram.What are the benefits of using podcasts?Juliette explains that podcasting has been a natural and complementary tool to the other channels that recruitment already applies. The benefits have been clear, thanks to feedback from candidates that consumed the material pre-interview. The pre-interview preparation has spoken reliably and directly to the audience's needs.Furthermore, the podcast has given a platform to community members who would otherwise not have a voice. For example, a summer intern who later became a recruit passed on meaningful advice – also giving prospective candidates a connection with someone they can relate to.White & Case's Andrew and Juliette are very clear that podcasting has been an excellent medium to provide information in a format that is not too slick or too corporate, but is instead, accessible and personable.One of the clear wins, as Juliette notes, is that she can leverage those members of her community who are excellent at connecting with others and who are not afraid to have conversations that open up different perspectives. The power of giving them a voice can't be overstated. The audience wants to hear from colleagues, Juliette tells us; they are, in fact, your #1 marketing material.Is there any take-home advice?Andrew did not want to restrict himself to one piece of advice; so we are maxing up the take-homes here: Audience First: understand your audience and cater to their needs. This is the scaffold to building a good podcast. Content Plan: it is vital to understand your entire "season" of content planning. Guests must be engaged; never underestimate how long that can take. Have fun! It really comes across to your audience when you are having fun with your podcast, and it results in more engaging material. </p> </div> <div class="card-footer text-center py-0 bg-successstories"> <small class="fw-500 text-white"> Success Story </small> </div> </a> </div> </div> <div class="col" data-key="9"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/success-stories/how-jostens-used-podcasting-to-boost-morale-and-connect-their-employees"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/3EY5DmJWY9I-HD_ns847.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">43 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> How Jostens Used Podcasting to Boost Morale and Connect their Employees </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> Mark Bussel, Jostens’s National Director of Learning and Development, claims that using Podbean caused him to rethink his strategy about how information is presented in an organization -- to shift away from an one-for-all newsletter in favor of targeted “microbursts of learning” across multiple podcast channels. Podbean’s Head of Marketing, John Kiernan, interviewed Bussel about why Jostens started podcasting, how they create podcasts and how podcasts have helped them improve their internal communications.Jostens is an American institution. With 127 years of history behind it, the company is all about making memories with a product range that includes its iconic Super Bowl and class rings, school photographs, diplomas, and yearbooks. But, Jostens goes beyond memorabilia by engaging with the communities it serves and working with its partner schools to improve awareness of issues ranging from climate to culture to the environment itself.Headquartered in Minneapolis, Jostens maintains a total of 10 facilities in the US and Canada, and its products are sold as far afield as Mexico and Europe. Their products are one-of-a-kind, and their business model is equally unique. Jostens thrives on client relationships formed primarily by the independent representatives that compose its sales force -- a salesforce with an average tenure of twenty-five years with the company.Why Podcasting?When it came to communications at Jostens, Mark Bussel, the company’s National Director of Learning and Development explains that “we had our trusty email blasts and, sometimes the content was written, sometimes it was recorded. We would send out some webinars or some face-to-face meetings every now and then.”While this worked quite well for employees on-site where engagement with management was direct, the main impetus to begin podcasting came from the company’s remote sales force who were looking for a way to remain current while they were traveling. “Our reps came back and said, ‘it'd be really cool if we could get your communications on our phones so we could listen or watch whenever we have some downtime or during our commutes.” In light of that request, Bussel claims, “Podcasting became a pretty obvious solution once we started to explore and dig into it.”Although Bussel was already sold on the idea of podcasting, COVID 19 upped the ante. “We had a remote sales force to begin with, then COVID forced our internal staff to go remote too. This whole communication thing became a real challenge for us.” Bussel and his team took the opportunity to embrace podcasting with Podbean, streamline their communications channels and give Jostens employees “a common library -- a single place to go for information on their own schedule.”The Power of the Podcast“These channels are instrumental in our ability to help our team reach a completely different level and, and give them access to information, knowledge, and perspectives that we wouldn't have had regardless.”Discussing the shift from emailed communications to podcasting with Podbean, Bussel speaks about how things have changed since the early days of simply sending out video links with his weekly email updates.“Podbean allowed us to build communications in a different way -- we started to look at our audience and segment it a little bit. We looked at their needs and it empowered us to start to deliver some different content that became critical during COVID, especially content related to working remotely, like well-being and training.”Developing ChannelsOnce Bussel and his team began using Podbean to develop different content channels suited to the varying audiences within Jostens, he says, “We ended up with about six internal channels that people can go to various topics and targets -- before we didn’t have that.”With such strong internal success, says Bussel, “We even created channels for our people out in the field to share with their customers.” Here, they discovered an unexpected side benefit -- podcasting has helped Jostens improve its customer communications as well as that of its employees.According to Bussel, customer-facing podcasts allowed Jostens to “share our purpose”. He explains, “Purpose and mission can become like a fancy brochure you hand out. But now, with Podbean, you can hear it. It's a living, breathing thing with an ability to really reach a much broader audience much quicker.”Positive FeedbackThis ability to segment meant Jostens was able to reshape its employee experience, especially that of its independent reps, a potentially difficult demographic, within the company. Bussel was able to add value in a way that was focused and authentic rather than intrusive. A fact that he is quick to point out was supported by the feedback.“Once we got into it, the feedback started coming in from sales and our internal folks. There was an appetite there, especially with people being remote. We were able to take the pulse of what was going on in this feedback loop.” Considering the response, Bustle states “It was the result of Podbean, which has kept us, oddly enough, better connected than we were before.”Creating ContentWhen it comes to producing podcasts with a department of two, Bussel admits “I was really kind of shocked at how easy it was to publish. I thought there was a lot more to it.” Due to Podbean’s ease of use and intuitive toolset, he says he can “spend maybe two, three hours a week putting together the content for the upcoming weeks.” This leaves him time to focus on other roles in the company.Bussel stresses that Jostens takes a “grassroots” approach to its podcasts and that he is not the company’s sole contributor. “Our people contribute, whether they shoot on their phones, or record video in their Zoom. There's a lot of different ways that we've started to gather content.” Jostens benefits from Podbean’s universal accessibility -- content can be created with a basic recording device and edited on a laptop that already serves multiple purposes within Bussel’s role.There is no dedicated editing team. “We'll take maybe 15 minutes to create an episode by putting a bumper on the front and back and adding a little bit of music. I am by no means a technical expert, but I've learned in a really short period that we can make it look pretty doggone good.”Alluding to his prior experience, Bussel says “I didn't know anything about podcasting. Zero. I listened to podcasts every now and then.” He now finds himself the resident podcasting expert. I get asked, he says, “Did you get somebody to do that? Are you a professional at this? And I’m like, No, I just had the will to do it. And it was really cost-effective. Let me show you how.”The ResultsOne of the key benefits of switching Jostens over to Podbean to deliver information, Bussel says, is the flexibility to present and adjust content organically. “You reserve the right to make changes and grow along the way. If you see another need, or if you see another opportunity, don't be afraid, even if you change a channel in midstream, you know that that's okay. You reserve the right to make it better.”Bussel knew what he didn’t want for Jostens. “The meetings that I really struggle with are the ones that you go on into when it's face to face and you just start walking through a PowerPoint deck. I struggle with that. I want that conversation. I want that interaction.” In his quest to unite the company, he admits that before adopting Podbean he wasn’t sure what was possible. “I don't know if we anticipated it, we were hoping that that engagement was a possibility. But it gave us this two-way communication. That’s just at a different level than where we were before.”Finally, Podcasting allowed Jostens, as Bussel puts, it to “open the door for some outside perspective, which we have never done before. It has helped us empower our employees to the next level, regardless of where they are.” It is a significant change for an organization that had become entrenched in its employee interactions.Last Minute AdviceWhen asked to offer advice to anyone considering bringing podcasting into their organization, Bussel stresses focusing on the message over the tools.“Listening to your audience is just so important -- figuring out how you connect and driving that value down to them. We went out and we listened and we asked: What are the challenges going to be? What are the challenges that we need to communicate and share? And what are the solutions?With that done, I look at what it takes for me to produce almost all this content on my little laptop, and it's not that hard. I knew nothing about it ahead of time. It's really cool how using Podbean has transformed an organization.” </p> </div> <div class="card-footer text-center py-0 bg-successstories"> <small class="fw-500 text-white"> Success Story </small> </div> </a> </div> </div> <div class="col" data-key="10"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/success-stories/giving-your-ambassadors-a-voice"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/0Jg17S34cTg-HD_ixzqt.jpg" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">33 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Giving Your Ambassadors a Voice </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> What happens when the way your leaders connect with their teams is removed overnight? Many enterprises have faced this question as a result of the COVID-19 pandemic. Lockdowns and remote work meant that management was disempowered and disconnected from their team at a time of great challenge.Podbean connected with Mark Mathia, Chief Experience Officer at Signature Performance, to hear about how they faced this challenge. Signature Performance works in the field of healthcare administration. Signature Performance recognized the fear and uncertainty that their people were experiencing and knew they needed a tool that brought people together in a deeper way. We joined Mark to find out more about how Signature Performance leverages its management team as ambassadors on its podcast.Why Podcasting?Corporate communications, branding, and marketing are all within Mark’s areas of responsibility. So when 80% of the Signature Performance’s workforce went remote in response to the threat of the pandemic, Mark’s team needed to pivot quickly.Isolation is not good for employee morale, especially in a time of widespread fear and economic uncertainty. Signature Performance felt that remote work left people feeling disconnected and lonely at times. Mark and his team decided that the benefits of actually hearing their colleagues’ voices would create a deeper human connection across the team. They also wanted to meet people where they were with something easy and convenient to digest, which is how they landed on podcasting and their target episode length.How Do You Use Podcasting?Signature Performance uses podcasting for internal communications. There are three strands to this implementation:Primarily, Mark uses podcasts as glue to connect his teams and people. Signature Performance uses podcasts to give their leaders an effective way to lead and inspire their remote teams. That is, to re-enable management to be ambassadors for the company.Signature Performance also uses podcasts as a way to connect with and better equip their management teams. By using Podbean’s secure podcasting platform to deliver their channel content privately, Signature Performance has shared “classified” information within their own management teams to communicate changes in strategy and vision.Finally, Signature Performance captures evergreen materials from podcasts and upcycles that material into training programs. The podcasts provide key information that can be more easily retained and reused.How Is the Podcast Created?Mark tells us that the process is extremely easy with Podbean (thanks Mark, we worked hard to make it so!). Mark works with his team to determine what materials are required. Part of that process involves surveying within their teams to identify what their content needs are across each quarter.The equipment used is basic, typically just a laptop and microphone. Signature Performance applies a hosted interview format to assist those content providers through the process. Also, one team member takes responsibility for the post-processing of the audio material before the podcast is released.Signature Performance’s approach is to channel content toward a particular target group. Their belief is that creating curated, targeted content is the most effective strategy for creating high levels of engagement. They also focus on curating content for the people who are their biggest center of influence, their management team.What Are the Benefits of Corporate Podcasting?The simple answer, connection.Signature Performance’s business model evolved rapidly during the pandemic – as the needs of the healthcare providers changed. This meant that new strategies had to be communicated effectively, at speed, across a scattered team. So, what did podcasts offer over MS Teams or Zoom? The element of storytelling; a deeper and richer experience than offered by the written word. There’s also the element of convenience for team members to listen and relisten as they wish.Signature Performance also used podcasts as a way to introduce new members of management. The changes to the business model brought new additions to their C-suite team. By creating podcasts, these managers were able to introduce themselves across the company in a personal way that communicated the essence of their personalities, not just their words.As Mark says, the impact of management sharing their vision for the future comes across much more strongly when presented in their own voice.Is There Any Take-Home Advice?Mark’s advice is to leverage podcasts to give your management team their voice back. He says: “get a microphone that’s clear and get a message that’s impactful”. He also reinforces that podcasting is an efficient way to communicate in terms of time, effort, and expense.Mark recommends patience. Mark says, “Early adoption doesn’t often happen in droves...but believe in what you’re doing and just get started.” Don’t expect immediate take-up, do expect to build the podcasts like a brand. Form the habit and let it grow.Perhaps the key take-away is not to underestimate the power of voice. Mark strongly believes that voice goes beyond the written word. Mark’s premise is that the essence of a person’s tone and inflection, sincerity, and confidence comes across in podcasts in a richer way that is possible through emails and newsletters. </p> </div> <div class="card-footer text-center py-0 bg-successstories"> <small class="fw-500 text-white"> Success Story </small> </div> </a> </div> </div> <div class="col" data-key="11"> <div class="card border-0 h-100"> <a class="text-decoration-none h-100 d-flex flex-column" href="https://www.podbean.com/podcast-academy/webinars/podbean-101-learning-the-tools-of-podbean"> <div class="ratio ratio-16x9"> <img loading="lazy" src="https://pbcdn1.podbean.com/fs1/academy/Podbean-101_z37mm.png" /> </div> <div class="card-body"> <div class="time pb-1 ps-1"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="15" fill="currentColor" class="bi bi-play-circle-fill text-gray" viewBox="0 0 16 16"><path d="M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM6.79 5.093A.5.5 0 0 0 6 5.5v5a.5.5 0 0 0 .79.407l3.5-2.5a.5.5 0 0 0 0-.814l-3.5-2.5z"></path></svg> <span class="fs-13 text-gray ps-1">56 mins</span> </div> <h5 class="card-title lh-14 px-1 text-two-line"> Podbean 101 - Learning the Tools of Podbean </h5> <p class="card-text fs-15 text-gray mb-2 px-1 text-three-line"> In just 45 minutes, our comprehensive webinar will empower you with the essential knowledge needed to navigate the tools of Podbean. Whether you're a newcomer, seeking clarity on certain aspects of the interface, or just looking to enhance your understanding, this session is tailored for you. Throughout this workshop, you'll gain insights on selecting the perfect Podbean site layout to complement your podcast's identity. We'll demystify the concept of your RSS feed, elucidating the factors that influence it. Additionally, we'll delve into the world of analytics, revealing how they can be harnessed to foster long-term podcast growth. And if you're looking to explore monetization, we'll introduce you to the built-in options available within the Podbean interface. Join us for this brief but impactful learning journey, and elevate your Podbean experience. </p> </div> <div class="card-footer text-center py-0 bg-webinars"> <small class="fw-500 text-white"> Webinar </small> </div> </a> </div> </div></div><div class='pagination-item'><ul class="pagination justify-content-center"><li class="page-item prev disabled"><span>«</span></li> <li class="page-item active"><a class="page-link fs-14 fw-600" href="/podcast-academy?page=1" data-page="0">1</a></li> <li class="page-item"><a class="page-link fs-14 fw-600" href="/podcast-academy?page=2" data-page="1">2</a></li> <li class="page-item"><a class="page-link fs-14 fw-600" href="/podcast-academy?page=3" data-page="2">3</a></li> <li class="page-item"><a class="page-link fs-14 fw-600" href="/podcast-academy?page=4" data-page="3">4</a></li> <li class="page-item"><a class="page-link fs-14 fw-600" href="/podcast-academy?page=5" data-page="4">5</a></li> <li class="page-item next"><a class="page-link fs-14 fw-600" 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