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Build Customer Relationships That Matter | Marigold

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menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Get the new Marigold Relationship Marketing Trends: Brand Rankings Report.<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-5137" class="hidden-title menu-item menu-item-type-custom menu-item-object-custom"><a href="https://go.meetmarigold.com/relationship-marketing-trends/get-report">blank<span class="sub">Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships.</span></a></li> <li id="menu-item-5190" class="nav-text-link-with-arrow menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://go.meetmarigold.com/relationship-marketing-trends/get-report">READ MORE<span class="sub"></span></a></li> </ul> </li> </ul> </li> <li id="menu-item-4834" class="empty second menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">COLUMN 2<span 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menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">COLUMN 3<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-4835" class="no-link heading menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Making The Business Case<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-5798" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="/email-rfp-toolkit/">Email RFP Toolkit<span class="sub">We’ve created this Email RFP Toolkit to support you with the knowledge and insights you need to decide with confidence.</span></a></li> <li id="menu-item-5842" class="menu-item menu-item-type-post_type menu-item-object-page"><a href="https://meetmarigold.com/email-calculator/">Email Calculator<span class="sub">Discover how Marigold relationship marketing solutions help transform businesses.</span></a></li> </ul> </li> </ul> </li> </ul> </li> </ul> </div> <div class="column 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They provide email, loyalty, and martech solutions that help brands build loyalty, grow, and create long-term relationships.", "foundingDate": "2023-01-19", "address": { "@type": "PostalAddress", "streetAddress": "11 Lea Avenue", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": 37210, "addressCountry": "US" } } </script> <!-- <section class="section gray-bg"> --> <section class="image-text-left-right pb-none"> <div class="container"> <div class="columns dir-left"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2024/09/General-Thank-you-page-bottom-one-third_2160x2160-768x768.png" class="img-responsive" width="768" height="768" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <div class="force-wysiwyg-headline"> <h2>A solution for every marketer</h2> </div> <div class="wysiwyg bigger"><p><span style="font-size: 18px; color: #272727; line-height: 1.4em;">We’re the people behind Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture. We apply our decades of experience to help you solve your marketing challenges. With Marigold&#8217;s AI-powered solutions, you see results from day one.</span></p> <p><span style="font-size: 18px; color: #272727; line-height: 1.4em;">We set you up to build long standing relationships with your customers to maximize lifetime customer value.</span></p> </div> <a href="https://meetmarigold.com/schedule-a-demo/" class="link-with-arrow lowercase" target="_blank"> SEE HOW </a> </div> </div> </div> </section> <!-- </section> --> <section class="content-tabs section lite-yellow pb-half >" id="partners" name="partners" > <section class="intro-heads pb-half"> <div class="container"> <div class="columns"> <div class="column"> <div class="force-wysiwyg-headline"><h2>What is <em>Relationship Marketing?</em></h2> </div> <p>It’s about creating loyal customers by understanding who they are and communicating with – not at – them. Marigold’s relationship marketing solutions do this by helping brands find, get to know and ultimately grow their audiences at every stage in the customer lifecycle.</p> </div> </div> </div> </section> <section class="section tab-heads pb-half"> <div class="container"> <div class="columns"> <div class="column col-12"> <ul> <li> <button class="active" data-tab="0"> Acquisition </button> </li> <li> <button class="" data-tab="1"> Engagement </button> </li> <li> <button class="" data-tab="2"> Loyalty </button> </li> </ul> </div> </div> </div> </section> <section class="image-text-repeating section"> <section class="image-text-left-right active" data-tab="0"> <div class="container"> <div class="columns"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/07/marigold-model_jun2023_Aquisition.png" class="img-responsive" width="470" height="470" alt="marigold-model_jun2023_Aquisition"> </div> </div> <div class="column text-side"> <h3>Find your people </h3> <div class="wysiwyg bigger"><p>No matter what business you’re in – or how you generate revenue – you need to engage unknown contacts and turn them into known subscribers. Our zero-party data solution helps you easily acquire new contacts and continuously enrich customer data by capturing and refining their interests, behaviors, purchase history, and more.</p> </div> <a href="https://meetmarigold.com/solution/marigold-grow/" class="link-with-arrow" target=""> LEARN MORE </a> </div> </div> </div> </section> <section class="image-text-left-right " data-tab="1"> <div class="container"> <div class="columns"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/07/marigold-model_jun2023_Engagement.png" class="img-responsive" width="470" height="470" alt="marigold-model_jun2023_Engagement"> </div> </div> <div class="column text-side"> <h3>Get to know them</h3> <div class="wysiwyg bigger"><p>Engage with your customers via our Messaging solutions across every channel, meeting them where they are and turning them into loyal, repeat customers. As customer needs evolve, utilize rich customer data to create and deliver the right messages and experiences at the right time about the products, services, and content they care about.</p> </div> <a href="https://meetmarigold.com/solution/marigold-engage-plus/" class="link-with-arrow" target=""> LEARN MORE </a> </div> </div> </div> </section> <section class="image-text-left-right " data-tab="2"> <div class="container"> <div class="columns"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/07/marigold-model_jun2023_Loyalty.png" class="img-responsive" width="470" height="470" alt="marigold-model_jun2023_Loyalty"> </div> </div> <div class="column text-side"> <h3>Make them superfans</h3> <div class="wysiwyg bigger"><p>Strengthen customer relationships by offering robust loyalty programs that go beyond traditional point systems and make customers feel seen and valued. 67% of consumers will buy from the same brand repeatedly – but don’t consider themselves loyal to the brand. Create memorable experiences that build a thriving community of brand advocates, increase revenue, and reduce churn.</p> </div> <a href="https://meetmarigold.com/solution/marigold-loyalty/" class="link-with-arrow" target=""> LEARN MORE </a> </div> </div> </div> </section> </section> </section> <section data-wpr-lazyrender="1" class="intro-heads quote-heads pb-half"> <div class="container"> <div class="columns"> <div class="column"> <div class="force-wysiwyg-headline"><p></br>Don&#8217;t take it from us</p> </div> <p>See what some of our 40K customers have to say about growing with Marigold.</p> </div> </div> </div> </section> <section class="quote-scroller pb-default pt-default""> <!-- <div class="container"> --> <div class="columns"> <div class="do-slideshow quote-scroller-slideshow"> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/10/customers-corwin-1.png);"></div> <h3>"We’re able to leverage consumer insights, create more relevant messaging across channels, and as a result, generate higher-quality leads."</h3> <p><strong>Elena Nikitina</strong></p> <p>VP, Marketing & Channel Development, Corwin (Sage)</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/10/Vertbaudet_Logo.jpg);"></div> <h3>"The Marigold Team was there every step of the way to ensure that everything was working fine. They always knew what kind of solution to install for our campaign."</h3> <p><strong>Cédric Packowski</strong></p> <p>Head of Customer Intelligence, Vertbaudet</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/10/News-UK-1.png);"></div> <h3>"Sailthru by Marigold has been a revelation. The capabilities are unmatched 一 we’re fulfilling what we had never thought was actually possible."</h3> <p><strong>Robbie Williams</strong></p> <p>Head of Customer Data Strategy, News UK</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/10/Raise-logo-1.png);"></div> <h3>"Sailthru’s Realtime Dashboard is an essential tool for not only marketing, but also our merchant partner team, who works directly with brands to source inventory."</h3> <p><strong>Kelly Hickey</strong></p> <p>Senior Manager of Marketing & CRM at Raise</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/10/Conde_Nast_logo.svg-1.png);"></div> <h3>"When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits all the different points that we needed for our use cases, which was key in our decision."</h3> <p><strong>Sabrina Daryanani</strong></p> <p>Head of CRM Communications, Conde Nast</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/09/UCF-Logo.png);"></div> <h3>The segmented campaign showed that our investment in Emma really pays off. Creating segmented campaigns before Emma was much more difficult and time consuming. But with this project, we thought of it and then a week later, it was completely done and sent out. It was quick, efficient, and it meant a lot to this group of subscribers.</h3> <p><strong>Stephanie Odierno</strong></p> <p>Senior Associate Director For The Annual Giving Team</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/09/CFF_Logo_New.svg);"></div> <h3>Email is the main way we get people to make donations. It’s our strongest digital channel for fundraising. Without Emma, there’s no way we would have been able to get as many monthly donors as we do. </h3> <p><strong>Patrick Hackett</strong></p> <p>Field Marketing Manager</p> </div> </div> <div class="column"> <div class="slide-content"> <div class="image rectangle" style="background-image: url(https://meetmarigold.com/wp-content/uploads/2024/09/UWM-logo.png);"></div> <h3>It’s so important for the university to speak as one voice. No matter the department, we all have the same goal—recruit students and help them get the education they deserve. When branding is consistent, it helps students feel like they are truly a part of the university as a whole, not just their specific college.</h3> <p><strong>Kendell Hafner</strong></p> <p>Designer, University Relations and Communications</p> </div> </div> </div> </div> <!-- </div> --> </section> <div id="variable-modal" class="modal" aria-hidden="true" aria-describedby="variable-modal-content"> <div class="modal-overlay close-modal"></div> <div class="modal-container relative"> <div class="text-right close-modal close-modal-container"> <button> <!-- <svg class="close-modal" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"> <title>Close Modal</title> <path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path> </svg> --> <svg class="close-modal" role="img" width="50" height="50" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Close Modal</title> <g id="Group 238"> <circle id="Ellipse 26" cx="25" cy="25" r="25" fill="#fb715b" /> <g id="Group 237"> <g id="Group 236"> <path id="Vector" d="M16 16L34 34" stroke="#FFFFFA" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> <path id="Vector_2" d="M34 16L16 34" stroke="#FFFFFA" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> </g> </g> </g> </svg> </button> </div> <div class="modal-body"> <div class="content" id="variable-modal-content"></div> </div> <div id="modal-shape"> <!-- <img src="/wp-content/themes/arabellawindward/assets/images/modal-background.png" alt=""> --> </div> </div> </div> <div class="modal" id="video-embed-modal"> <a href="#close" class="modal-overlay close-modals" aria-label="Close"></a> <div class="modal-container modal-lg"> <div class="modal-body"> <div class="content"></div> </div> </div> </div> <section id="call-to-action" class="pb-none"> <div class="shapes"> <div class="square"></div> <!-- <img src="https://meetmarigold.com/wp-content/themes/marigold-theme/assets/images/shape-swatch-white.svg" class="swatch"> --> </div> <div class="container"> <div class="columns"> <div class="column"> <div class="force-wysiwyg-headline">FUN FACT:</div> <p>Marigolds are companion plants that help foster the growth of whatever they are near. 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