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menu-item-type-post_type menu-item-object-products_posts"><a href="https://meetmarigold.com/product/selligent-by-marigold/">Selligent by Marigold<span class="sub">Evolving data sets, automation, personalization, and localization at scale.</span></a></li> </ul> </li> </ul> </li> <li id="menu-item-2511" class="empty image-side third menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">COLUMN 3<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-2661" class="no-link heading hide-heading menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">BLANK<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-2508" class="extra-margin menu-item menu-item-type-post_type menu-item-object-products_posts"><a href="https://meetmarigold.com/product/marigold-grow/">Marigold Grow<span class="sub">Engaging, interactive experiences that encourage opt-ins and gather consumer insights.</span></a></li> <li id="menu-item-2510" class="extra-margin menu-item menu-item-type-post_type menu-item-object-products_posts"><a href="https://meetmarigold.com/product/marigold-liveclicker/">Marigold Liveclicker<span class="sub">Personalization at the time of open that takes your campaigns to new levels of performance.</span></a></li> <li id="menu-item-2509" class="extra-margin menu-item menu-item-type-post_type menu-item-object-products_posts"><a href="https://meetmarigold.com/product/marigold-loyalty/">Marigold Loyalty<span class="sub">Timely, relevant, and valuable interactions that drive continued brand loyalty.</span></a></li> <li id="menu-item-5715" class="extra-margin menu-item menu-item-type-post_type menu-item-object-products_posts"><a href="https://meetmarigold.com/product/vuture-by-marigold/">Vuture by Marigold<span class="sub">Exceptional client experiences for professional services.</span></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-345" class="dropdown 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help transform businesses.</span></a></li> <li id="menu-item-4691" class="nav-text-link-with-arrow menu-item menu-item-type-custom menu-item-object-custom"><a href="https://meetmarigold.com/resources/?type%5B%5D=56">LEARN MORE<span class="sub"></span></a></li> </ul> </li> </ul> </li> </ul> </li> <li id="menu-item-5170" class="dropdown-third menu-item menu-item-type-custom menu-item-object-custom"><a href="/resources/?type%5B%5D=56">Case Studies<span class="sub"></span></a></li> <li id="menu-item-2758" class="resources-hub-menu menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current_page_ancestor menu-item-has-children"><a href="https://meetmarigold.com/resources/">Resources<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-2986" class="empty third third-image image-side menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">COLUMN 1<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-5136" class="no-link heading menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Get the new Marigold Relationship Marketing Trends: Brand Rankings Report.<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-5137" class="hidden-title menu-item menu-item-type-custom menu-item-object-custom"><a href="https://go.meetmarigold.com/relationship-marketing-trends/get-report">blank<span class="sub">Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships.</span></a></li> <li id="menu-item-5190" class="nav-text-link-with-arrow menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://go.meetmarigold.com/relationship-marketing-trends/get-report">READ MORE<span class="sub"></span></a></li> </ul> </li> </ul> </li> <li id="menu-item-4834" class="empty second menu-item menu-item-type-custom menu-item-object-custom 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</div> </nav>  <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Service", "name": "RFP Toolkit | Marigold", "description": "Switching email service providers is a bold move. We’ve created this RFP Toolkit to support you with the knowledge and insights you need to decide with confidence", "serviceType": "RFP Toolkit", "offers": { "@type": "Offer", "availability": "InStock" }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://meetmarigold.com/email-rfp-toolkit/" } } </script> <div class="full-overview-section">  <div class="hero-left-right-green"> <div class="home-hero container"> <div class="columns"> <div class="column text-side"> <h5>MARIGOLD'S RFP TOOLKIT</h5> <div class="force-wysiwyg-headline"><p>Ready to Boost Growth with a New Email Marketing Solution?</p> </div> <p>If you’ve hit a fork in the road to growth, find a vendor who can match your ambitions and take your email marketing and messaging strategy to the next level. <br><br> Switching email service providers is a bold move. We’ve created this RFP Toolkit to support you with the knowledge and insights you need to decide with confidence. </p> </div> <div class="column col-2 right-image"> <div class="relative"> <img fetchpriority="high" class="right-img-size " src="https://meetmarigold.com/wp-content/uploads/2024/08/Main.png" alt=""> </div> </div> </div> </div> </div>  <nav class="nav-items jump-nav"> <div class="container navigation"> <div class="columns"> <div class="column first-side"></div> <div class="column menu-side"> <ul> <li class="nav-item active"><a class="brief active" href="#step1">Discover</a></li> <li class="nav-item active"><a class="brief active" href="#step2">Know</a></li> <li class="nav-item active"><a class="brief active" href="#step3">Learn</a></li> <li class="nav-item active"><a class="brief active" href="#step4">Ensure</a></li> <li class="nav-item active"><a class="brief active" href="#step5">Evaluate</a></li> </ul> </div> </div> </div> </nav>  <section class="section three-column-content three-col-data-icon content-tabs has-more-info pb-"> <section class="pb-half"> <div class="container"> <div class="columns"> <div class="column"> </div> </div> </div> </section> <div class="container"> <div class="columns data-columns active">   <div class="column data-icon-item"> <img src="https://meetmarigold.com/wp-content/uploads/2024/10/Money-Cycle-2-1.svg" alt=""> <p class="heading-data counter"><span class="count" data-count="54">0</span>%</p> <p class="more-info"><strong>conversion rate<br> <i>(Smart box)</i></strong></p> <div class="source-cite"></div> </div> <div class="column data-icon-item"> <img src="https://meetmarigold.com/wp-content/uploads/2024/10/Hand-Pushing-Button-2-1.svg" alt=""> <p class="heading-data counter"><span class="count" data-count="72">0</span>%</p> <p class="more-info"><strong>average open rate <br><i>(Hilton Hotels)</i></strong></p> <div class="source-cite"></div> </div> <div class="column data-icon-item"> <img src="https://meetmarigold.com/wp-content/uploads/2024/10/Hand-with-Money-Bag-2-1.svg" alt=""> <p class="heading-data counter"><span class="count" data-count="2.33">0</span>X</p> <p class="more-info"><strong>increase in annual revenue<br><i>(QVC)</i></strong></p> <div class="source-cite"></div> </div>   </div> </div> </section>  <section class="image-text-repeating section"> <section class="image-text-left-right pb-default anchored bg-interchanging-even "> <a name="step1"></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2024/08/Step-1-1.png" class="img-responsive" width="768" height="768" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Step 1: Where Do I Even Start?</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">You’ll need to consider things like, building your business case, analyzing the cost and ROI, scoping the project and determining resource allocation, migration and data privacy requirements, and how long it will take to do onboarding, training and get up and running.</span></p> </div> <a href="https://go.meetmarigold.com/why-make-the-swtich" class="link-with-arrow" target=""> Download now </a> </div> </div> </div> </section> <section class="image-text-left-right pb-default anchored bg-interchanging-even "> <a name="step2"></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2024/08/Step-2-1.png" class="img-responsive" width="768" height="650" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Step 2: Avoiding Buyer's Remorse. Know What To Look For an Email Marketing Solution</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Whether you’re a first-time buyer or have been through the procurement process a time or two, it’s your job to find the right email solution that meets </span><span style="font-weight: 400;">your organization’s needs.</span></p> <p><span style="font-weight: 400;">Our guide will help you:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Define the functional, operational and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn ways to get all the stakeholders on the same page.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Select a relationship marketing vendor that understands the ins and outs of your industry.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Educate yourself on the best practices and use cases for leveraging email marketing technology.</span></li> </ul> </div> <a href="https://go.meetmarigold.com/hubfs/RFP%20Guide-allverticals-1.pdf" class="link-with-arrow" target=""> Download now </a> </div> </div> </div> </section> <section class="image-text-left-right pb-default anchored bg-interchanging-even "> <a name="step3"></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2024/08/Step-3.png" class="img-responsive" width="768" height="768" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Step 3: The Migration Process De-mystified.</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">The idea of migrating to a new email solution can feel overwhelming. That’s why we’ve created an easy-to-follow checklist to make sense of the process.</span></p> </div> <a href="https://go.meetmarigold.com/migration-checklist" class="link-with-arrow" target=""> Download the Checklist </a> </div> </div> </div> </section> <section data-wpr-lazyrender="1" class="image-text-left-right pb-default anchored bg-interchanging-even "> <a name="step4"></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2024/08/Step-4.png" class="img-responsive" width="768" height="650" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Step 4: Face Compliance and Put Customer Privacy First</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Ensure your customer data remains safe – and your organization remains compliant – before, during, and after switching email solutions.</span></p> </div> <a href="https://go.meetmarigold.com/data-privacy-checklist" class="link-with-arrow" target=""> Download the Checklist </a> </div> </div> </div> </section> <section data-wpr-lazyrender="1" class="image-text-left-right pb-default anchored bg-interchanging-even "> <a name="step5"></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2024/08/Step-5-1.png" class="img-responsive" width="768" height="650" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Step 5: Evaluate. Score. Decide.</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Conduct a side-by-side comparison of vendors to decide </span><span style="font-weight: 400;">who fits you best</span><span style="font-weight: 400;">. Our comprehensive scorecard allows you to score vendors (and weigh the scores, too) as you see fit.</span></p> </div> <a href="https://go.meetmarigold.com/the-vendor-scorecard-for-relationship-marketing-technologies#download-scorecard" class="link-with-arrow" target=""> Download the Scorecard </a> </div> </div> </div> </section> </section>   </div> <div id="variable-modal" class="modal" aria-hidden="true" aria-describedby="variable-modal-content"> <div class="modal-overlay close-modal"></div> <div class="modal-container relative"> <div class="text-right close-modal close-modal-container"> <button>  <svg class="close-modal" role="img" width="50" height="50" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Close Modal</title> <g id="Group 238"> <circle id="Ellipse 26" cx="25" cy="25" r="25" fill="#fb715b" /> <g id="Group 237"> <g id="Group 236"> <path id="Vector" d="M16 16L34 34" stroke="#FFFFFA" stroke-width="2" stroke-miterlimit="10" stroke-linecap="round" /> 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