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<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.alexa.com:80/about","20150510071603","https://web.archive.org/","web","/_static/", "1431242163"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="shortcut icon" type="image/ico" href="/web/20150510071603im_/http://www.alexa.com/favicon.ico"> <link href="//web.archive.org/web/20150510071603cs_/http://fonts.googleapis.com/css?family=Open+Sans:400italic,600italic,400,600" rel="stylesheet" type="text/css"> <link href="//web.archive.org/web/20150510071603cs_/http://fonts.googleapis.com/css?family=Roboto+Slab:400,700" rel="stylesheet" type="text/css"> <title>Alexa Internet - About Us</title><link href="/web/20150510071603cs_/http://www.alexa.com/css/scssv2/compiled/style.css?1430946894" media="screen" rel="stylesheet" type="text/css"><script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/ext/jquery-183.js?1430946875"></script> <script type="Array" src="//web.archive.org/web/20150510071603js_/http://cdn.optimizely.com/js/176289213.js"></script>  <noscript> <style type="text/css"> .no-js-content{ display: block; } .hide-js-content{ display: none; } </style> <img height="1" width="1" border="0" alt="" style="display:none" src="https://web.archive.org/web/20150510071603im_/https://www.facebook.com/tr?id=648783858509466&ev=NoScript"/> </noscript> </head> <body id="aboutusPage" class=" aboutusPage ">  <script> dataLayer = []; dataLayer.push({ "logged-in": false}); </script> <noscript><iframe src="//web.archive.org/web/20150510071603if_/http://www.googletagmanager.com/ns.html?id=GTM-5P2THV" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//web.archive.org/web/20150510071603/http://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5P2THV');</script>  <div class="alx-top"> <header id="alx-header" class="alx-header"> <div class="content-fixed"> <div class="row-fluid"> <section id="alexa-logo" class="span6 alexa-logo"> <a href="/web/20150510071603/http://www.alexa.com/" title="Back to home page"><img alt="Alexa logo" src="/web/20150510071603im_/http://www.alexa.com/images/logos/alexalogo-header.png"></a><img src="/web/20150510071603im_/http://www.alexa.com/images/logos/amazonlogo-header.png"> </section> <section id="search-bar" class="span6 hidden-phone search-bar"> <a class="search-link" href="/web/20150510071603/http://www.alexa.com/topsites"><strong>Browse Top Sites</strong></a> or <form id="" class="form-search" action="/web/20150510071603/http://www.alexa.com/siteinfo" onsubmit="$.cookie('ax_gr_last_tab', '#trafficstats', { expires: 1});" novalidate="novalidate"> <input name="q" type="url" class="input-medium search-query" placeholder="Enter a site" required> <button type="submit" class="btn btn-search">Find</button></form> </section> </div> </div> </header> <section id="alx-top-nav-bar" class="li-top-nav-wrapper"> <div class="content-fixed"> <div class="row-fluid"> <span class="span8 col-l"> <nav id="li-top-nav" class="navbar li-top-nav"> <a class="btn btn-navbar" data-toggle="collapse" data-target=".nav-collapse">Menu<img class="menu-down-arrow" src="/web/20150510071603im_/http://www.alexa.com/images/icons/icon-acct-dropdown.gif"></a> <ul><li class=""><a href="/web/20150510071603/http://www.alexa.com/">Home</a> </li><li class=""><a href="/web/20150510071603/http://www.alexa.com/plans">Plans and Pricing</a> </li><li class=""><a href="/web/20150510071603/http://www.alexa.com/tools">Tools</a> </li><li class=""><a href="/web/20150510071603/http://www.alexa.com/pro/dashboard">My Dashboard</a> </li><li class=""><a href="/web/20150510071603/http://www.alexa.com/toolbar">Toolbar</a> </li><li class="active"><a href="/web/20150510071603/http://www.alexa.com/about">About Us</a> </li><li class=""><a href="/web/20150510071603/http://www.alexa.com/support">Support</a> </li><li class=""><a href="https://web.archive.org/web/20150510071603/http://blog.alexa.com/">Blog</a></li></ul> </nav> </span> <span class="span4 align-right col-r" style="padding-left: 1em"> <section class="my-account-wrapper loggedout"> <a href="/web/20150510071603/http://www.alexa.com/secure/login?resource=aboutus" class="font-1"><strong>Sign In</strong></a> </section> <a href="/web/20150510071603/http://www.alexa.com/register?resource=aboutus" rel="nofollow" class="mg-left btn btn-mini btn-p2">Create an Account</a> </span> </div> </div> </section> <section id="alx-content" class="alx-content"> <div class="row-fluid"> <section id="brochure-banner" class="row-fluid brochure-banner "> <div class="content-fixed"> <h1 class="h1">About Us</h1> </div> </section> <div class="content-fixed brochure-content"> <span class="inner-2col tb"> <span class="tr"> <aside class="td col-nav"> <nav class="align-right brochure-side-nav"> <ul class=""> <li>About Us</li> <li><a href="/web/20150510071603/http://www.alexa.com/about/management">Executive Team</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/about/careers">Careers at Alexa</a></li> </ul> </nav> </aside> <section class="td col-r"> <div class="brochure-rcol"> <header><h2 class="h2">Information. Insight. Advantage.</h2></header> <p class="sub-title">Information is power - if you have the right tools. Alexa's suite of intuitive analytics products transforms data into meaningful insights that lead to competitive advantage for your company. </p><br> <p>At Alexa, we focus exclusively on delivering the richest and most meaningful analytics tools for our customers. Our obsession is to empower customers through compelling and actionable insights that drive measurable results for their business. At Alexa, we believe strongly in substance over style, which means you can count on getting the exact insights you need without having to navigate through extraneous content to get the information you need right now. </p> <p>Founded in 1996, Alexa is a global pioneer in the world of analytical insight. Our vast experience means we've dealt with all of the pitfalls and tripped over all of the landmines, and over time, developed the most robust and accurate web analytics service of any provider.</p> <h2 class="h2">Our Data</h2> <p>Alexa's traffic estimates are based on data from our global traffic panel, which is a sample of millions of Internet users using one of over 25,000 different browser extensions. In addition, we gather much of our traffic data from direct sources in the form of sites that have chosen to install the Alexa script on their site and certify their metrics. However, site owners can always choose to keep their certified metrics private.</p> <p>Our global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a proprietary methodology that combines a site's estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months. We provide a similar country-specific ranking, which is a measurement of how a website ranks in a particular country relative to other sites over the past month.</p> </div> </section> </span> </span> </div> </div> </section> <div class="alx-push"></div> </div> <footer id="alx-footer" class="alx-footer font-1"> <div class="content-fixed"> <section id="footer-content" class="footer-content"> <div class="row-fluid"> <section id="footer-logo" class="span6 footer-logo"> <img alt="Alexa logo" src="/web/20150510071603im_/http://www.alexa.com/images/logos/alexalogo-footer.png"><br><br> <p>Founded in 1996, Alexa has a rich history of providing deep analytical<br> insights to benchmark, compare and optimize businesses on the web.</p> </section> <section id="footer-links" class="span6 footer-links"> <div class="row-fluid"> <span class="span4"> <h6 class="h6">Products</h6> <ul> <li><a href="/web/20150510071603/http://www.alexa.com/pro/digital_marketer">For Digital Marketers</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/pro/publisher">For Site Owners</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/pro/content_strategist">For Content Strategists</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/plans">Plans And Pricing</a></li> <li><a href="https://web.archive.org/web/20150510071603/https://aws.amazon.com/alexa/">API</a></li> </ul> </span> <span class="span4"> <h6 class="h6">Company</h6> <ul> <li><a href="/web/20150510071603/http://www.alexa.com/about">About</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/about/management">Team</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/about/careers">Careers</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/support">Support</a></li> <li><a href="/web/20150510071603/http://www.alexa.com/contact-us">Contact Us</a></li> </ul> </span> <span class="span4"> <h6 class="h6">Connect with us</h6> <ul class="list-img"> <li><a href="https://web.archive.org/web/20150510071603/http://blog.alexa.com/" rel="nofollow"> <span class="img-social img-blog">Blog</span> </a></li> <li><a href="https://web.archive.org/web/20150510071603/https://www.facebook.com/alexainternet" target="_blank" rel="nofollow"> <span class="img-social img-fb">Facebook</span> </a></li> <li><a href="https://web.archive.org/web/20150510071603/http://www.linkedin.com/company/alexa-internet" target="_blank" rel="nofollow"> <span class="img-social img-li">LinkedIn</span> </a></li> <li><a href="https://web.archive.org/web/20150510071603/https://twitter.com/alexainternet" target="_blank" rel="nofollow"> <span class="img-social img-tw">Twitter</span> </a></li> </ul> </span> </div> </section> </div> </section> </div> <section id="footer-legal" class="footer-legal"> <div class="content-fixed"> <span class="row-fluid"> <section id="footer-copy" class="span6 footer-copy"> © Alexa Internet, Inc. 1996 - 2015 </section> <section id="footer-terms" class="span6 align-right footer-terms"> <a href="/web/20150510071603/http://www.alexa.com/help/privacy">Privacy</a> <a class="mg-left" href="/web/20150510071603/http://www.alexa.com/help/terms">Terms</a> </section> </span> </div> <div style="clear:both;height:0px"></div> </section> </footer> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/ext/URI.js?1430946870"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/ext/jquery-ui.js?1430946879"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/pro/js/ext/jquery-validate-min.js?1430946887"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/ext/jquery-cookie-13.js?1430946877"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/ext/jquery-autocomplete.js?1430946877"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/ext/bootstrap-min.js?1430946872"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/common.js?1430946870"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/Alexa.js?1430946869"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/alexa-ui.js?1430946870"></script> <script type="text/javascript" src="/web/20150510071603js_/http://www.alexa.com/js/helloBarPanel.js?1430946880"></script> <script type="text/javascript"> if('1') { A$.isProd = true; 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