CINXE.COM

Alexa Pro for Content Strategists

<!DOCTYPE html> <html lang="en"> <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.alexa.com:80/pro/content_strategist","20150513015353","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1431482033"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="shortcut icon" type="image/ico" href="/web/20150513015353im_/http://www.alexa.com/favicon.ico"> <link href="//web.archive.org/web/20150513015353cs_/http://fonts.googleapis.com/css?family=Open+Sans:400italic,600italic,400,600" rel="stylesheet" type="text/css"> <link href="//web.archive.org/web/20150513015353cs_/http://fonts.googleapis.com/css?family=Roboto+Slab:400,700" rel="stylesheet" type="text/css"> <title>Alexa Pro for Content Strategists</title><link href="/web/20150513015353cs_/http://www.alexa.com/css/scssv2/compiled/style.css?1430946894" media="screen" rel="stylesheet" type="text/css"> <link href="/web/20150513015353cs_/http://www.alexa.com/siteaudit/css/nivo-slider.css?1428452532" media="screen" rel="stylesheet" type="text/css"><script type="text/javascript" src="/web/20150513015353js_/http://www.alexa.com/js/ext/jquery-183.js?1430946875"></script> <script type="Array" src="//web.archive.org/web/20150513015353js_/http://cdn.optimizely.com/js/176289213.js"></script> <script type="text/javascript" src="/web/20150513015353js_/http://www.alexa.com/siteaudit/js/nivoslider.js?1430946889"></script> <!--[if lt IE 9]> <script src="/js/ext/html5shiv-min.js"></script> <![endif]--> <noscript> <style type="text/css"> .no-js-content{ display: block; } .hide-js-content{ display: none; } </style> <img height="1" width="1" border="0" alt="" style="display:none" src="https://web.archive.org/web/20150513015353im_/https://www.facebook.com/tr?id=648783858509466&amp;ev=NoScript"/> </noscript> </head> <body id="cstrategistPage" class=" cstrategistPage persona-page"> <!-- Google Tag Manager --> <script> dataLayer = []; dataLayer.push({ "logged-in": false}); </script> <noscript><iframe src="//web.archive.org/web/20150513015353if_/http://www.googletagmanager.com/ns.html?id=GTM-5P2THV" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//web.archive.org/web/20150513015353/http://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5P2THV');</script> <!-- End Google Tag Manager --> <div class="alx-top"> <header id="alx-header" class="alx-header"> <div class="content-fixed"> <div class="row-fluid"> <section id="alexa-logo" class="span6 alexa-logo"> <a href="/web/20150513015353/http://www.alexa.com/" title="Back to home page"><img alt="Alexa logo" src="/web/20150513015353im_/http://www.alexa.com/images/logos/alexalogo-header.png"></a><img src="/web/20150513015353im_/http://www.alexa.com/images/logos/amazonlogo-header.png"> </section> <section id="search-bar" class="span6 hidden-phone search-bar"> <a class="search-link" href="/web/20150513015353/http://www.alexa.com/topsites"><strong>Browse Top Sites</strong></a> or <form id="" class="form-search" action="/web/20150513015353/http://www.alexa.com/siteinfo" onsubmit="$.cookie('ax_gr_last_tab', '#trafficstats', { expires: 1});" novalidate="novalidate"> <input name="q" type="url" class="input-medium search-query" placeholder="Enter a site" required> <button type="submit" class="btn btn-search">Find</button></form> </section> </div> </div> </header> <section id="alx-top-nav-bar" class="li-top-nav-wrapper"> <div class="content-fixed"> <div class="row-fluid"> <span class="span8 col-l"> <nav id="li-top-nav" class="navbar li-top-nav"> <a class="btn btn-navbar" data-toggle="collapse" data-target=".nav-collapse">Menu<img class="menu-down-arrow" src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon-acct-dropdown.gif"></a> <ul><li class=""><a href="/web/20150513015353/http://www.alexa.com/">Home</a> </li><li class=""><a href="/web/20150513015353/http://www.alexa.com/plans">Plans and Pricing</a> </li><li class=""><a href="/web/20150513015353/http://www.alexa.com/tools">Tools</a> </li><li class=""><a href="/web/20150513015353/http://www.alexa.com/pro/dashboard">My Dashboard</a> </li><li class=""><a href="/web/20150513015353/http://www.alexa.com/toolbar">Toolbar</a> </li><li class=""><a href="/web/20150513015353/http://www.alexa.com/about">About Us</a> </li><li class=""><a href="/web/20150513015353/http://www.alexa.com/support">Support</a> </li><li class=""><a href="https://web.archive.org/web/20150513015353/http://blog.alexa.com/">Blog</a></li></ul> </nav> </span> <span class="span4 align-right col-r" style="padding-left: 1em"> <section class="my-account-wrapper loggedout"> <a href="/web/20150513015353/http://www.alexa.com/secure/login?resource=%2Fpro%2Fcontent_strategist" class="font-1"><strong>Sign In</strong></a> </section> <a href="/web/20150513015353/http://www.alexa.com/register?resource=%2Fpro%2Fcontent_strategist" rel="nofollow" class="mg-left btn btn-mini btn-p2">Create an Account</a> </span> </div> </div> </section> <section id="alx-content" class="alx-content"> <div class="row-fluid"> <section class="brochure-banner align-center persona-head"> <div class="content-fixed"> <table class="persona-head-table"> <tr> <td class="persona-head-left-img align-right"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/img/img-cstrategist.png"/> </td> <td class="persona-head-right persona-head-right-cstrategist"> Build a successful, data-driven<br>content strategy with Alexa <br/><a class="btn btn-large btn-p2 mg-top" href="#plan-matrix" id="btn-plan-metrix">Get Started Now</a> </td> </tr> </table> </div> </section> <section class="persona-desc"> <div class="content-fixed"> <span class="row-fluid align-center"> <header> <h2 class="h2 color-body">Attract. Engage. Measure. Improve.</h2> </header> <div class="font-3">Content development is an integral part of any successful marketing plan.</div> <br> <br> <table class="align-left"> <tr> <td style="width:460px;"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/img/img-myBlog.png"></img> </td> <td> <p>How do you know if your efforts are paying off? Are potential customers discovering your site? Does your content resonate with your audience? </p> <p>To answer these questions and more, you need reliable, easy to understand metrics and insights. </p> </td> </tr> <tr> <td style="width:460px;"> <p><strong class="font-3">Alexa can help.</strong><br>With our metrics and recommendations, you'll understand your audience, uncover competitors' tactics, and ensure your content gets discovered. </td> <td class="text-right"> <br><br> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/img/img-myBlogAudience.png"/> <br><br> </td> </tr> </table> </span> </div> </section> <section class="persona-desc persona-background-dark"> <div class="content-fixed align-center"> <header> <h2 class="h2 color-body">Engage Your Audience</h2> </header> <div class="font-3">To deliver great content to your audience, you need to learn about them first. </div> <br> <div class="row-fluid"> <span class="span6 align-left span6-left"> <div class="persona-feature-table-item"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-Demographic.png"/><br> <div class="persona-feature-table-title"><strong>Demographic Profiles</strong></div> <div class="persona-feature-table-txt"> Break down your visitors by gender, education, location, age, income, ethnicity, and number of children. Tailor your content to them. </div> </div> <div class="persona-feature-table-item"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-Pageviews.png"/><br> <div class="persona-feature-table-title"><strong>Daily Pageviews per Visitor, Time on Site, and Bounce Rate</strong></div> <div class="persona-feature-table-txt"> Measure and track the level of engagement with your content. </div> </div> <div class="persona-feature-table-item"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-Social.png"/><br> <div class="persona-feature-table-title"><strong>Social Insights</strong></div> <div class="persona-feature-table-txt"> Analyze your social media traffic &mdash; Facebook fans, shares, and Google +1s &mdash; to understand which platforms are performing best for you. </div> </div> </span> <span class="span6 align-left"> <div class="persona-feature-table-item"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-Traffic.png"/><br> <div class="persona-feature-table-title"><strong>Traffic Sources and Referring Sites</strong></div> <div class="persona-feature-table-txt"> Find out exactly where your site traffic is coming from, and identify relationships you can build on. </div> </div> <div class="persona-feature-table-item"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-TopContent.png"/><br> <div class="persona-feature-table-title"><strong>Top Content</strong></div> <div class="persona-feature-table-txt"> Understand which posts are resonating most with your readers and gain insight into why your readers come to you. </div> </div> <div class="persona-feature-table-item"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-Mobile.png"/><br> <div class="persona-feature-table-title"><strong>Mobile Insights</strong></div> <div class="persona-feature-table-txt"> Dive into your mobile traffic and know what devices and platforms you need to think about. </div> </div> </span> </div> </div> </section> <section class="persona-desc"> <div class="content-fixed row-fluid align-center"> <br> <span class="span6"> <h2 class="h3 color-body mg-btm">Get Discovered &mdash; SEO Made Easy</h3> <img src="/web/20150513015353im_/http://www.alexa.com/pro/images/tools/audits-icon.gif"/> <h3 class="mg-none" style="font-size:16px">Site Audit</h3> <p style="padding: 0 40px">Search Engine Optimization is central to your success. Alexa provides a turnkey solution that evaluates your site's SEO, lists specific recommendations, and tracks your improvement.</p> <button id="btn-popup-slider-audit" class="btn btn-p3 btn-popup-slider" data-dialogid="slider-wrapper-audit">Take a Tour</button> </span> <span class="span6"> <h2 class="h3 color-body mg-btm">Directly Measure Your Results</h3> <img class="mg-top" src="/web/20150513015353im_/http://www.alexa.com/pro/images/tools/certified-icon.gif"/> <h3 class="mg-none" style="font-size:16px">Certified Site Metrics</h3> <p style="padding: 0 40px">By adding the Alexa Certify code on your site, you can feel confident in the accuracy of your on-site metrics. We will directly measure 100% of your site traffic, ensuring the most accurate Alexa Rank. </p> <button id="btn-popup-slider-certify" class="btn btn-p3 btn-popup-slider" data-dialogid="slider-wrapper-certify">Take a Tour</button> </span> </div> </section> <section class="persona-desc persona-background-dark"> <div class="content-fixed"> <span class="align-center"> <header> <h2 class="h2 color-body">Keep Tabs on Your Competitors</h2> </header> <div class="font-3">Uncover your competition's strategy and learn where there's room for you to improve.</div> <div class="align-left row-fluid" style="margin: 60px 0 20px"> <span class="span7 align-left" style="width:515px"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/img/img-comparisons-3.png"/> </span> <span class="span5 align-left" style="width:435px"> <div class="persona-picture-list-item" style="height:141px;"> <img src="/web/20150513015353im_/http://www.alexa.com/images/persona/icons/icon-Competitive.png"/><br> <div class="persona-picture-list-title"><strong>Competitive Benchmarking</strong></div> <div class="persona-picture-list-txt"> Create and save custom comparison sets to compare any group of sites: </div> </div> <div class="persona-picture-list-item" style="height:131px;"> <div class="persona-picture-list-txt"><strong>Historical Trends:</strong></div> <div class="persona-picture-list-txt"> Growth patterns, seasonal spikes, and relative performance over time. </div> </div> <div class="persona-picture-list-item" style="height:104px;"> <div class="persona-picture-list-txt"><strong>Traffic Metrics:</strong></div> <div class="persona-picture-list-txt"> Global and country rank, reach %, and pageviews %. </div> </div> <div class="persona-picture-list-item" style="height:104px;"> <div class="persona-picture-list-txt"><strong>Engagement:</strong></div> <div class="persona-picture-list-txt"> Daily pageviews per visitor, bounce rate, time on site. </div> </div> <div class="persona-picture-list-item" style="height:105px;"> <div class="persona-picture-list-txt"><strong>Site Popularity:</strong></div> <div class="persona-picture-list-txt"> Number of sites linking in, Facebook likes and shares, and Google +1s. </div> </div> <div class="persona-picture-list-item" style="height:114px;"> <div class="persona-picture-list-txt"><strong>Traffic Sources:</strong></div> <div class="persona-picture-list-txt"> Referrals from search, social, links and direct navigation. </div> </div> <div class="persona-picture-list-item" style="height:80px;"> <div class="persona-picture-list-txt"><strong>Demographics:</strong></div> <div class="persona-picture-list-txt"> Gender, education, location, age, income, ethnicity, and household children. </div> </div> </span> </div> </span> </div> </section> <section class="persona-desc"> <div class="content-fixed"> <span class="row-fluid align-center"> <a name="plan-matrix"></a> <div class="voffset3"></div> <header> <h2 class="h2">Alexa can help you expand your reach and <br>deliver engaging content your audience will love</h2> </header> <table id="table-all" class="info-table" cellspacing="0" cellpadding="0" width="100%"> <thead class="info-table-head" id="info-table-head"> <tr class="row-plans"> <th class="table-header text-left" rowspan="2"> <br> <br> <br> <h4 class="h4" style="color:#333333;margin:0px 0px 5px;"> <strong>Start Today.</strong> </h4> <p class="font-4" style="color:#666666;">Upgrade or cancel anytime.</p> </th> <td class="col-basic"> <h3 class="hide-text">Basic</h3> <span class="img-title">&nbsp;</span> </td> <td class="col-insight"> <div class="ribbon-wrapper text-left"><span class="img-bestvalue">&nbsp;</span></div> <h3 class="hide-text">Insight</h3> <span class="img-title">&nbsp;</span> </td> <td class="col-advanced"> <h3 class="hide-text">Advanced</h3> <span class="img-title">&nbsp;</span> </td> <td class="col-advancedht"> <h3 class="hide-text">Advancedht</h3> <span class="img-title">&nbsp;</span> </td> </tr> <tr class="header-row-pricing"> <td class="col-basic"> <div class="plan-pricing-promo"> <h3 class="hide-text">9.99 per month</h3> <img width="155" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/img-price_999.png" alt="the only 9.99 per month"></img> <div class="free-trail-promoText">First 7 Days Free</div> </div> <a class="btn-link btn-subs " data-plan_level="10" href="/web/20150513015353/http://www.alexa.com/plans/login?&amp;puid=300"> <span id="btn-col-basic" class="btn btn-p2 btn-promo">Start Free Trial</span> </a> </td> <td class="col-insight"> <div class="plan-pricing-promo"> <h3 class="hide-text">49 per month</h3> <img width="155" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/img-price_49.png" alt="the only 49 per month"></img> <div class="free-trail-promoText">First 7 Days Free</div> </div> <a class="btn-link btn-subs " data-plan_level="20" href="/web/20150513015353/http://www.alexa.com/plans/login?&amp;puid=400"> <span id="btn-col-insight" class="btn btn-p2 btn-promo">Start Free Trial</span> </a> </td> <td class="col-advanced"> <div class="plan-pricing-promo"> <h3 class="hide-text">149 per month</h3> <img width="155" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/img-price_149.png" alt="the only 149 per month"></img> <div class="free-trail-promoText">First 7 Days Free</div> </div> <a class="btn-link btn-subs " data-plan_level="100" href="/web/20150513015353/http://www.alexa.com/plans/login?&amp;puid=900"> <span id="btn-col-advanced" class="btn btn-p2 btn-promo">Start Free Trial</span> </a> </td> <td class="col-advancedht"> <div class="plan-pricing-promo"> <h3 class="hide-text">799 per month</h3> <img width="155" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/img-price_799.png" alt="the only 799 per month"></img> </div> <a class="btn-link btn-subs " data-plan_level="130" href="/web/20150513015353/http://www.alexa.com/plans/login?&amp;puid=1000"> <span id="btn-col-advancedht" class="btn btn-p2 btn-promo">Buy Now</span> </a> </td> </tr> </thead> <thead> <tr class="info-table-head-fillin-promo"> <td colspan="9"></td> </tr> </thead> <tbody> <tr class="plan-feature-set"> <th>Competitive Intelligence</th> <td class="text-left" colspan="8">Get an insider's edge with Alexa's Competitive Intelligence toolkit. Uncover opportunities for competitive advantage, benchmark any site against its competitors and track companies over time.</td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Monthly Unique Visitor Metrics&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">New! Get a clear picture of a site's true audience size with unique visitor metrics. Updated daily to cover the previous 30 days, they provide the most relevant measurement of a site's performance and popularity.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Historical Traffic Trends&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Analyze traffic, reach, and engagement trends as well as compare a site's performance to its competitors over time. You can view 6 months of historical data with the Basic plan, and up to 3 years with the Insight or Advanced plans. The graphs are updated daily.<br><br>Metrics include: Global Rank, Reach %, Pageviews %, Pageviews/ User, Bounce Rate and Time on Site.<br><br>Export data as CSV file.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Demographics&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Understand a site's audience with our demographic profiles.<br><br> Metrics include: Gender, Education, Browsing Location and Geography (All Plans). Age, Income, Children (Y/N) and Ethnicity (Insight &amp; Advanced Only). </span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> Limited </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Sites Linking In &amp; Upstream Sites&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Track the sites driving inbound traffic and gain insight into who your competitors are partnering with as well as their link building strategy.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Social Metrics&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Determine a site's popularity with details about its social presence and total number of sites linking in.<br><br>Metrics include: Total Number of Sites Linking In, Facebook Likes and Shares and Google +1s.<br><br>Export data as CSV file.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Engagement&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Measure visitor engagement with a site's content.<br><br>Metrics include: Daily Pageviews/ Visitor, Bounce Rate and Time on Site.<br><br>Export data as CSV file.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Traffic Sources&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Uncover where a site's traffic is coming from and if they are attracting the right type of traffic.<br><br>Metrics include: Traffic breakdown by Direct, Search, Social and Referral.<br><br>Export data as CSV file.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Downstream Sites&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Understand where visitors go after visiting a particular site.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Organic &amp; Paid Keyword Insights&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Discover what's driving your competition's success in organic and paid search as well as identify new keyword opportunities to mazimize your ROI.<br><br>Metrics include: <br> Top 5 keywords available in all plans.<br><br>Organic Traffic (Keywords, Popularity, Competition, Share of Voice, Engagement) <br><br>Paid Traffic (Keywords, Popularity, Competition) <br><br>SEM Opportunities help you make smart decisions and get the best return on your paid marketing investment.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Keyword Research&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Find out what sites are receiving paid and organic traffic from a specific keyword, how much traffic those sites are getting from it, and how much pay-per-click advertising competition there is for that keyword.<br><br>Metrics include: <br>All sites receiving organic and paid traffic from a keyword<br><br>Percent of each site's organic and paid traffic coming from a keyword<br><br>Other keywords driving traffic to those sites<br><br>Popularity and competition for a keyword in pay-per-click (PPC) ad campaigns.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature-set"> <th>On Site Intelligence</th> <td class="text-left" colspan="8">Maximize your site's performance with our easy-to-follow recommendations and accurate metrics that count real people, not just cookies, with our On Site Intelligence toolkit.</td> </tr> <tr class="plan-feature plan-feature-with-txt"> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Pageviews&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">On-site analytics is included in all plans. Each plan is designed for a different level of traffic volume. If you have a website and want to use the on-site analytics, choose the plan that best fits your monthly pageviews.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <span class="">For sites with up to <br/><strong>10 million</strong><br/> pageviews / month</span> </td> <td class="col-insight "> <span class="">For sites with up to <br/><strong>50 million</strong><br/> pageviews / month</span> </td> <td class="col-advanced "> <span class="">For sites with up to <br/><strong>200 million</strong><br/> pageviews / month</span> </td> <td class="col-advancedht "> <span class="">For sites with up to <br/><strong>1 billion</strong><br/> pageviews / month</span> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Certified Metrics&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Measure 100% of your traffic and ensure the highest degree of accuracy in your on-site metrics, certified by Alexa. Your Certified Metrics are kept strictly confidential and only published externally if you choose to do so.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Uptime Monitor&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">We know you can't watch your site 24/7 - stay one step ahead with our uptime monitor, which tracks the percentage of time your site is up and down.</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> SEO Audit&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">Improve your search performance and increase traffic with our turn-key SEO solution. Our audits offer easy-to-follow, personalized SEO recommendations.<br><br>Audit Frequency: Insight Plan = Monthly. Advanced Plan = Bi-Weekly (included in the Full Site Audit)</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic "> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advanced "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht "> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> <tr class="plan-feature "> <th> <!--<h4></h4>--> <!--<p class="data-table-text-sm"></p>--> Full Site + SEO Audit&nbsp; <span class="tt "> <img src="/web/20150513015353im_/http://www.alexa.com/images/icons/icon_tip.png" width="13" height="13" alt=""/> <span class="tttooltip"> <span class="top"></span> <span class="middle">If you need more in-depth insights, our Full Site Audit helps you optimize your search as well as overall site performance. In addition to our actionable SEO insights, we provide recommendations to improve your site's usability, security, analytics tag coverage and backlinks.<br><br>Audit Frequency: Bi-Weekly</span> <span class="bottom"></span> </span> </span> </th> <td class="col-basic col-last-row"> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-insight col-last-row"> <img alt="checked with a note" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-circleDot.png"> </td> <td class="col-advanced col-last-row"> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> <td class="col-advancedht col-last-row"> <img alt="checked" src="/web/20150513015353im_/http://www.alexa.com/pro/images/plans/icon-greenCheck.png"> </td> </tr> </tbody> </table> <br> <div id="help-paypal-downgrade-dialog" class="hide-elem ui-dialog-content ui-widget-content" style="width: auto; min-height: 87px; height: auto;" scrolltop="0" scrollleft="0"> <p>Subscriptions purchased with PayPal cannot be downgraded at this time. To move to a lower plan, please cancel your current subscription and sign up for a new subscription at your chosen plan level.</p> To cancel your current subscription: <ol> <li>Go to <a href="/web/20150513015353/http://www.alexa.com/account" target="_blank">http://www.alexa.com/account</a></li> <li>Be sure you are logged in with the same account you used to sign up for the subscription.</li> <li>Select "Manage Subscription" under the subscription you would like to cancel.</li> <li>Select "Cancel Subscription."</li> <li>Press "Cancel Subscription." 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