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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html lang="en"> <head> <title>New PSA Campaign, Tools & Resources, NHLBI, NIH</title> <link rel="shortcut icon" href="/favicon.ico" type="image/x-icon"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="content-language" name="language" content="en"> <link rel="stylesheet" href="/styles/globalstyle.css" media="screen" type="text/css"> <link rel="stylesheet" href="/styles/global-print.css" media="print" type="text/css"> <link rel="stylesheet" href="/styles/header-footer.css" media="screen" type="text/css"> <link rel="stylesheet" type="text/css" href="/styles/footer.css" /> <link href='https://fonts.googleapis.com/css?family=Lato' rel='stylesheet' type='text/css'> <meta name="Keywords" content="public service announcement, psa, video, childhood obesity, child obesity, obesity in children, healthy weight, childhood obesity prevention, nutrition, healthy eating, eating healthy, physical activity, exercise, we can, we can program, wecan" > <meta name="Description" content="The We Can! multimedia public service announcement (PSA) campaign encourages parents and caregivers to help children maintain a healthy weight."> <script type="text/javascript" src="/health/educational/wecan/js/508player.js"></script>  <meta name="editor" content="Ogilvy, bennettg"> <meta name="owner" content="mcgowanm, kelleym"> <meta name="approver" content="croomm"> <meta name="branch" content="DARD"> <meta name="Last.Revised" content="03/12/2013"> <meta name="Audience" content="Public"> <meta name="Date.Published" content="03/12/2013"> <meta name="Language" content="English"> <style type="text/css">  .local-column { width:120px; float:left; font-size: .75em; padding-left: 7px; padding-bottom: 10px;} p {clear: both;} </style> <link rel="stylesheet" type="text/css" href="../styles/addStyle.css" media="all">  <link rel="stylesheet" type="text/css" href="/styles/header.css" /> <script src="//assets.adobedtm.com/073614e3197b/1c82765d3a26/launch-888908c4ba6f.min.js"></script>  <script async="" type="text/javascript" id="_fed_an_ua_tag" src="https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=HHS&subagency=NIH"></script> </head> <body lang="en"> <script> var section="public_inactive"; </script> <link href="/inc/css/uswds.css" rel="stylesheet"> <link href="/inc/css/navigation.css" rel="stylesheet"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <section aria-label="Official government website" class="usa-banner"> <div class="usa-accordion"> <header class="usa-banner__header"> <div class="usa-banner__inner"> <div class="grid-col-auto"><img alt="U.S. flag" class="usa-banner__header-flag" src="/inc/img/us_flag_small.png" /></div> <div class="grid-col-fill tablet:grid-col-auto"> <p class="usa-banner__header-text">An official website of the United States government</p> <p aria-hidden="true" class="usa-banner__header-action">Here's how you know</p> </div> <button aria-controls="gov-banner-default-default" aria-expanded="false" class="usa-accordion__button usa-banner__button" type="button"><span class="usa-banner__button-text">Here’s how you know</span></button></div> </header> <div class="usa-banner__content usa-accordion__content" id="gov-banner-default-default"> <div class="grid-row grid-gap-lg"> <div class="usa-banner__guidance tablet:grid-col-6"><img alt="" aria-hidden="true" class="usa-banner__icon usa-media-block__img" role="img" src="/inc/img/icon-dot-gov.svg" /> <div class="usa-media-block__body"> <p><strong>Official websites use .gov</strong><br /> A <strong>.gov</strong> website belongs to an official government organization in the United States.</p> </div> </div> <div class="usa-banner__guidance tablet:grid-col-6"><img alt="" aria-hidden="true" class="usa-banner__icon usa-media-block__img" role="img" src="/inc/img/icon-https.svg" /> <div class="usa-media-block__body"> <p><strong>Secure .gov websites use HTTPS</strong><br /> A <strong>lock</strong> ( <span class="icon-lock"><svg aria-labelledby="banner-lock-title-default banner-lock-description-default" class="usa-banner__lock-image" focusable="false" height="64" role="img" viewbox="0 0 52 64" width="52" xmlns="http://www.w3.org/2000/svg"> <title id="banner-lock-title-default"></title> <desc id="banner-lock-description-default">A locked padlock</desc> <path d="M26 0c10.493 0 19 8.507 19 19v9h3a4 4 0 0 1 4 4v28a4 4 0 0 1-4 4H4a4 4 0 0 1-4-4V32a4 4 0 0 1 4-4h3v-9C7 8.507 15.507 0 26 0zm0 8c-5.979 0-10.843 4.77-10.996 10.712L15 19v9h22v-9c0-6.075-4.925-11-11-11z" fill="#000000" fill-rule="evenodd"></path> </svg> </span>) or <strong>https://</strong> means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.</p> </div> </div> </div> </div> </div> </section> <div id="block-mainnavigation"> <div id="main-site-logo"> <a href="https://www.nhlbi.nih.gov"> <img src="/inc/img/NHLBI_Logo_Vector.svg" title="Home"> </a> </div> <div id="main-navbar"> <ul class="menu-level-0"> <li> <a href="https://www.nhlbi.nih.gov/health" class="level-0-link">Health Topics</a> </li> <li> <a href="https://www.nhlbi.nih.gov/science" class="level-0-link">The Science</a> </li> <li> <a href="https://www.nhlbi.nih.gov/grants-and-training" class="level-0-link">Grants and Training</a> </li> <li> <a href="https://www.nhlbi.nih.gov/news" class="level-0-link">News and Events</a> </li> <li> <a href="https://www.nhlbi.nih.gov/about" class="level-0-link">About NHLBI</a> </li> </ul> </div> </div> <script src="/inc/js/uswds.min.js"></script> <div id="wrapper"> <div id="Breadcrumbs"> <a href="/index.htm">Home</a> » <a href="/health/index.htm">Health Information for the Public</a> » <a href="/health/educational/index.htm">Educational Campaigns & Programs</a> » <a href="/health/educational/wecan/index.htm"> <span class="wordmark">We Can!</span>®</a> » <a href="index.htm" title="Tools and Resources">Tools and Resources</a> » New PSA Campaign </div> <div id="inner-wrapper"> <div class="column sidebar"> <div id="left-nav"> <a href="/health/educational/wecan/"><img src="/health/educational/wecan/images/wecan-menu-logo.gif" alt="We Can!, Ways to Enhance Children's Activity and Nutrition"> <span style="position:absolute; top: 110px; left: 18px; font-family: Georgia, Times New Roman, Times, serif; font-size: 14px; font-style: italic; color: #334455 !important; text-decoration:none;">Ways to Enhance<br>Children's Activity<br>& Nutrition</span> </a> <ul id="wecan-nav"> <li><a href="/health/educational/wecan/about-wecan/index.htm">About <span class="wordmark">We Can!</span></a> <ul> <li><a href="/health/educational/wecan/about-wecan/background.htm">Background</a></li> <li><a href="/health/educational/wecan/about-wecan/strategies.htm">Strategies</a></li> <li><a href="/health/educational/wecan/about-wecan/founding-sites.htm">Founding Sites</a></li> <li><a href="/health/educational/wecan/about-wecan/program-publications.htm">Background Materials</a></li> </ul> </li> <li><a href="/health/educational/wecan/eco-social/index.htm">Get Started With <span class="wordmark">We Can!</span></a> <ul> <li><a href="/health/educational/wecan/eco-social/eco-you.htm">Resources for You</a></li> <li><a href="/health/educational/wecan/eco-social/eco-family.htm">Resources for Your Family</a></li> <li><a href="/health/educational/wecan/eco-social/eco-organization.htm">Resources for Your Organization</a></li> <li><a href="/health/educational/wecan/eco-social/eco-programs.htm">Resources About Public Programs and Policy</a></li> </ul> </li> <li><a href="/health/educational/wecan/healthy-weight-basics/index.htm">Healthy Weight Basics</a> <ul> <li><a href="/health/educational/wecan/healthy-weight-basics/healthy-weight.htm">What Is a Healthy Weight</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/balance.htm">Balance Food and Activity</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/body-mass-index.htm">Calculate Body Mass Index</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/get-started.htm">Get Your Family Started</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/maintain.htm">Maintain a Healthy Weight for Life</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/obesity.htm">Why Obesity Is a Health Problem</a></li> </ul> </li> <li><a href="/health/educational/wecan/eat-right/index.htm">Eat Right</a> <ul> <li><a href="/health/educational/wecan/eat-right/choosing-foods.htm">Choosing Foods for Your Family</a></li> <li><a href="/health/educational/wecan/eat-right/eating-out.htm">Eating Healthy When Eating Out</a></li> <li><a href="/health/educational/wecan/eat-right/smart-food-shopping.htm">Food Shopping Tips</a></li> <li><a href="/health/educational/wecan/eat-right/fun-family-recipes.htm">Fun Family Recipes</a></li> <li><a href="/health/educational/wecan/eat-right/healthy-cooking.htm">Healthy Cooking and Snacking</a></li> <li><a href="/health/educational/wecan/eat-right/sample-plans.htm">Healthy Eating Plans</a></li> <li><a href="/health/educational/wecan/eat-right/limit-fat-sugar.htm">Limit Fat and Sugar</a></li> <li><a href="/health/educational/wecan/eat-right/distortion.htm">Serving Sizes and Portions</a></li> <li><a href="/health/educational/wecan/eat-right/portion-distortion.htm">Portion Distortion</a></li> <li><a href="/health/educational/wecan/eat-right/tips-eating-right.htm">Tips for Eating Right</a></li> <li><a href="/health/educational/wecan/eat-right/nutrition-facts.htm">Use the Nutrition Facts Label</a></li> </ul> </li> <li><a href="/health/educational/wecan/get-active/index.htm">Get Active</a> <ul> <li><a href="/health/educational/wecan/get-active/activity-plan.htm">Everyday Ideas to Move More</a></li> <li><a href="/health/educational/wecan/get-active/family-active-time.htm">Make Family Time Active Time</a></li> <li><a href="/health/educational/wecan/get-active/physical-activity-guidelines.htm">Physical Activity Guidelines</a></li> <li><a href="/health/educational/wecan/get-active/getting-active.htm">Tips for Getting Active</a></li> </ul> </li> <li><a href="/health/educational/wecan/reduce-screen-time/index.htm">Reduce Screen Time</a> <ul> <li><a href="/health/educational/wecan/reduce-screen-time/tips-to-reduce-screen-time.htm">Tips to Reduce Screen Time</a></li> </ul> </li> <li><a href="/health/educational/wecan/community/index.htm">In Your Community</a> <ul> <li><a href="/health/educational/wecan/community/find-a-program.htm">Find A Program Near You</a></li> </ul> </li> <li><a href="/health/educational/wecan/partner-with-us/index.htm">Develop Your Program</a> <ul> <li><a href="/health/educational/wecan/partner-with-us/city-county-sites.htm">City and County Sites</a></li> <li><a href="/health/educational/wecan/partner-with-us/case-studies.htm">Case Studies</a></li> <li><a href="/health/educational/wecan/partner-with-us/national-partners2.htm">National Partners</a> <ul> <li><a href="/health/educational/wecan/partner-with-us/national-partners-list.htm">National Partners List</a></li> </ul> </li> <li><a href="/health/educational/wecan/partner-with-us/training.htm">Training</a></li> </ul> </li> <li><a href="/health/educational/wecan/health-professionals/index.htm">For Health Professionals</a></li> <li class="current"><a href="/health/educational/wecan/tools-resources/index.htm">Tools and Resources</a> <ul> <li><a href="/health/educational/wecan/tools-resources/promotional-materials.htm">Promotional Materials</a></li> <li><a href="/health/educational/wecan/tools-resources/programming-materials.htm">Programming Materials</a></li> <li><a href="/health/educational/wecan/tools-resources/weight-management.htm">Weight Management</a></li> <li><a href="/health/educational/wecan/tools-resources/nutrition.htm">Nutrition</a></li> <li><a href="/health/educational/wecan/tools-resources/physical-activity.htm">Physical Activity</a></li> <li><a href="/health/educational/wecan/tools-resources/tools-reduce-screen-time.htm">Reduce Screen Time</a></li> <li><a href="/health/educational/wecan/tools-resources/parent-tip-sheets.htm">Parent Tip Sheets</a></li> <li><a href="/health/educational/wecan/tools-resources/child-teen-resources.htm">Materials to Share With Children and Teens</a></li> <li><a href="/health/educational/wecan/tools-resources/curricula-toolkits.htm">Curricula and Toolkits</a></li> <li><a href="/health/educational/wecan/tools-resources/ethnically-diverse-populations.htm">Materials for Ethnically Diverse Populations</a></li> <li class="current index"><a href="/health/educational/wecan/tools-resources/opcc-campaign.htm">New PSA Campaign</a></li> <li><a href="/health/educational/wecan/tools-resources/trivia.htm"><span class="wordmark">We Can!</span> Challenge Trivia</a></li> <li><a href="/health/educational/wecan/tools-resources/logo-guidelines.htm">Logo Guidelines</a></li> </ul> </li> <li><a href="/health/educational/wecan/news-events/index.htm">News and Events</a> <ul> <li><a href="/health/educational/wecan/news-events/media-newsroom.htm">Media Newsroom</a> <ul> <li><a href="/health/educational/wecan/news-events/press-releases.htm">Press Releases</a></li> <li><a href="/health/educational/wecan/news-events/audio-news-releases.htm">Audio News Releases</a></li> <li><a href="/health/educational/wecan/news-events/public-service-announcements.htm">Public Service Announcements</a></li> <li><a href="/health/educational/wecan/news-events/matte-articles.htm">Community News Features</a></li> </ul> </li> <li><a href="/health/educational/wecan/news-events/news-archive.htm">News Archive</a></li> <li><a href="/health/educational/wecan/news-events/enewsletters.htm">eNewsletters</a></li> <li><a href="/health/educational/wecan/news-events/calendar.htm">Calendar</a></li> </ul> </li> <li style="height:56px;"> <div style="margin: 5px 0 0 20px;"> <a href="http://www.facebook.com/nihwecan" style="display:inline; background: transparent !important;"><img src="/images/socialmedia/facebook.gif" border="none" alt="facebook icon" style="margin:8px 0 0 4px;"></a><a href="/about/contact/link-disclaimer.htm" target="_new"><img src="/files/images/external-link.png" alt="external disclaimer"></a> <a href="http://www.youtube.com/nihwecan" style="display:inline; background: transparent !important;"><img src="/images/socialmedia/youtube.gif" border="none" alt="youtube icon" style="margin: 8px 0 0 4px;"></a><a href="/about/contact/link-disclaimer.htm" target="_new"><img src="/files/images/external-link.png" alt="external disclaimer"></a> </div> </li> </ul> </div> </div>  <div class="column" id="content"> <h1>New PSA Campaign</h1> <img src="/health/educational/wecan/images/header.tools-resources.jpg" alt="Four girls jumping rope" title="Four girls jumping rope" width="515" height="360" class="header-banner"> <p>The <span class="wordmark">We Can!</span>® multimedia public service announcement (PSA) campaign, created in collaboration with the Department of Health and Human Services (HHS) and the Ad Council, encourages parents and caregivers to help children maintain a healthy weight by highlighting the benefits of physical activity and healthy eating habits in a fun and engaging way for the whole family. <p>The "I Can, You Can, We Can" PSAs are designed to empower parents and caregivers to find creative ways to challenge and engage their kids to make healthy choices. The television PSAs feature parents stepping out of their own comfort zones, with humorous results. This campaign is available in both English and Spanish. Check them out: <h2>"Dunk" PSA</h2> <DIV id=ytapiplayer>You will need <A href="http://get.adobe.com/flashplayer/">Adobe Flash Player 8 or later</A> and JavaScript enabled to view this video. </DIV> <script type="text/javascript"> var params = { allowScriptAccess: "always", bgcolor: "#cccccc", wmode:"transparent" }; var atts = { id: "myytplayer" }; swfobject.embedSWF("http://www.youtube.com/v/8WAmZJpdwEI&border=0&enablejsapi=1&playerapiid=ytplayer&rel=0", "ytapiplayer", "526", "296", "8", null, null, params, atts); </script> <NOSCRIPT>You can view the movie <A href="http://www.youtube.com/watch?v=8WAmZJpdwEI&rel=0" target=_blank>here</A>Challenging children to engage in healthier lifestyles</NOSCRIPT> <UL style="POSITION: absolute; LIST-STYLE-TYPE: none; TEXT-INDENT: -4000em; HEIGHT: 0px;" class=movie_controls> <LI style="list-style:none; visibility:hidden;"><A onclick="play();" href="javascript:void(0);">Play</A> <LI style="list-style:none;"><A onclick="pause();" href="javascript:void(0);">Pause</A> <LI style="list-style:none;"><A onclick="setVolume((getVolume())+5);" href="javascript:void(0);">Volume Up</A> <LI style="list-style:none;"><A onclick="setVolume((getVolume())-5);" href="javascript:void(0);">Volume Down</A> <LI style="list-style:none;"><A onclick="mute();" href="javascript:void(0);">Mute</A> <LI style="list-style:none;"><A onclick="unMute();" href="javascript:void(0);">Unmute</A> <LI style="list-style:none;"><A onclick="seekTo((getCurrentTime())+(getDuration()*.10));" href="javascript:void(0);">Fast Forward</A> <LI style="list-style:none;"><A onclick="seekTo((getCurrentTime())-(getDuration()*.10));" href="javascript:void(0);">Rewind</A> </LI> </UL> <DIV></DIV>  <div class="exp-col" id="exp-col1" ><span class="pseudoLink">Show Video Transcript</span><br><br> <div id="hidden1" class="hidden-content expandTransContent"> <p>Mother: Are you getting this, honey?</p> <p>Father: Oh, prime time. We are rolling.</p> <p>Mother: All right, Mama's gonna bring it home. Mama's gonna bring it home.</p> <p>Son: Okay. Okay.</p> <p>Mother: Okay.</p> <p>Mother: Aah! I'm backwards.</p> <p>Father: Oh! Don't — oh.</p> <p>Mother: It went into Bob and Carol's yard.</p> <p>Mother: Oh, no. Okay, here it comes.</p> <p>Father: Oh, Mom! Yeah!</p> <p>Mother: [screams]</p> <p>Narrator: Challenge your kids to be active and eat healthy.</p> <p>Mother to son: All right. Let's see what you can do. Let's go.</p> <p>Narrator: They might surprise you.</p> <p>Narrator: Search "We Can!" for more ideas on how you and your kids can get healthy together.</p> </div> </div> <p> </p> <h2>"Juice" PSA</h2> <DIV id=ytapiplayer2>You will need <A href="http://get.adobe.com/flashplayer/">Adobe Flash Player 8 or later</A> and JavaScript enabled to view this video. </DIV> <script type="text/javascript"> var params = { allowScriptAccess: "always", bgcolor: "#cccccc", wmode:"transparent" }; var atts = { id: "myytplayer" }; swfobject.embedSWF("http://www.youtube.com/v/4njg4cu3WxI&border=0&enablejsapi=1&playerapiid=ytplayer&rel=0", "ytapiplayer2", "526", "296", "8", null, null, params, atts); </script> <NOSCRIPT>You can view the movie <A href="http://www.youtube.com/watch?v=4njg4cu3WxI&rel=0" target=_blank>here</A>Challenging children to engage in healthier lifestyles</NOSCRIPT> <UL style="POSITION: absolute; LIST-STYLE-TYPE: none; TEXT-INDENT: -4000em; HEIGHT: 0px;" class=movie_controls> <LI style="list-style:none; visibility:hidden;"><A onclick="play();" href="javascript:void(0);">Play</A> <LI style="list-style:none;"><A onclick="pause();" href="javascript:void(0);">Pause</A> <LI style="list-style:none;"><A onclick="setVolume((getVolume())+5);" href="javascript:void(0);">Volume Up</A> <LI style="list-style:none;"><A onclick="setVolume((getVolume())-5);" href="javascript:void(0);">Volume Down</A> <LI style="list-style:none;"><A onclick="mute();" href="javascript:void(0);">Mute</A> <LI style="list-style:none;"><A onclick="unMute();" href="javascript:void(0);">Unmute</A> <LI style="list-style:none;"><A onclick="seekTo((getCurrentTime())+(getDuration()*.10));" href="javascript:void(0);">Fast Forward</A> <LI style="list-style:none;"><A onclick="seekTo((getCurrentTime())-(getDuration()*.10));" href="javascript:void(0);">Rewind</A> </LI> </UL> <DIV></DIV>  <div class="exp-col" id="exp-col0" ><span class="pseudoLink">Show Video Transcript</span><br><br> <div id="hidden0" class="hidden-content expandTransContent"> <p>Father: Here we go. We're going — we're going to make some juice.</p> <p>Mother: It's going to be good.</p> <p>Father: Ready? She's excited.</p> <p>Father: A little bit of kale.</p> <p>Daughter: Please don't put this online.</p> <p>Mother: I'm putting it all over the line.</p> <p>Father: It's wet. It needs something. No, it'll go in.</p> <p>Mother: Don't break my juicer!</p> <p>Mother: Looks good.</p> <p>Father: You ready to try it?</p> <p>Mother: C'mon, baby.</p> <p>Narrator: Challenge your kids to be active and eat healthy.</p> <p>Daughter: It's okay.</p> <p>Father: Okay! All right.</p> <p>Narrator: They might surprise you.</p> <p>Father: She took another sip. You saw that?</p> <p>Narrator: Search "We Can!" for more ideas on how you and your kids can get healthy together.</p> </div> </div> <p> </p> <p>Check out the Spanish language campaign <a href="/health/educational/wecan/espanol/podemos-psas.htm">here</a>. </p> <p>An additional series of PSAs, entitled "All In Together", takes a different approach by encouraging families to make family time healthy time and find fun ways to get healthy together. The television PSAs can be viewed here: </p> <h2>"All In Together" PSA</h2> <DIV id=ytapiplayer3>You will need <A href="http://get.adobe.com/flashplayer/">Adobe Flash Player 8 or later</A> and JavaScript enabled to view this video. </DIV> <script type="text/javascript"> var params = { allowScriptAccess: "always", bgcolor: "#cccccc", wmode:"transparent" }; var atts = { id: "myytplayer" }; swfobject.embedSWF("http://www.youtube.com/v/Z0PnfMe7ZL4&border=0&enablejsapi=1&playerapiid=ytplayer&rel=0", "ytapiplayer3", "526", "296", "8", null, null, params, atts); </script> <NOSCRIPT>You can view the movie <A href="http://www.youtube.com/watch?v=Z0PnfMe7ZL4&rel=0" target=_blank>here</A>Make family time healthy time</NOSCRIPT> <UL style="POSITION: absolute; LIST-STYLE-TYPE: none; TEXT-INDENT: -4000em; HEIGHT: 0px;" class=movie_controls> <LI style="list-style:none; visibility:hidden;"><A onclick="play();" href="javascript:void(0);">Play</A> <LI style="list-style:none;"><A onclick="pause();" href="javascript:void(0);">Pause</A> <LI style="list-style:none;"><A onclick="setVolume((getVolume())+5);" href="javascript:void(0);">Volume Up</A> <LI style="list-style:none;"><A onclick="setVolume((getVolume())-5);" href="javascript:void(0);">Volume Down</A> <LI style="list-style:none;"><A onclick="mute();" href="javascript:void(0);">Mute</A> <LI style="list-style:none;"><A onclick="unMute();" href="javascript:void(0);">Unmute</A> <LI style="list-style:none;"><A onclick="seekTo((getCurrentTime())+(getDuration()*.10));" href="javascript:void(0);">Fast Forward</A> <LI style="list-style:none;"><A onclick="seekTo((getCurrentTime())-(getDuration()*.10));" href="javascript:void(0);">Rewind</A> </LI> </UL> <DIV></DIV>  <div class="exp-col" id="exp-col2" ><span class="pseudoLink">Show Video Transcript</span><br><br> <div id="hidden2" class="hidden-content expandTransContent"> <p>SONG: All, all, all in together now...<br> We can make it better now.<br> C'mon, can we do it?<br> Yeah, you know that we can!<br> We'll rope it up<br> Cause we know how to jump<br> We'll roll it out<br> Cause we know how to skate<br> We'll cut it down<br> Cause we know what to eat<br> We'll swap it out<br> We eat healthy stuff 12<br> Can we do it?<br> Yeah, you know that we can!<br> Can we do it?<br> Yeah, you know that we can!<br> Yeah, well c'mon! </p> <p>Narrator: Today's a good day to grab your kids and hang out with them for 20 an hour, dance, walk, play a sport or cook a healthy meal. Because 21 just moving a little and eating better every day can help make you 22 and your child healthier. </p> <p>SONG: Can we do it?<br> Yeah, you know that we can!<br> We'll ball it up<br> Cause we know how to hoop<br> We'll mess around<br> Cause we know how to play<br> We'll drop it down<br> Cause we know how to dance<br> We'll veg it up<br> Veggies night and day.<br> Can we do it?<br> Yeah, you know that we can!<br> All in together now, we can make it better now. </p> <p>Narrator: Search we can to find doable tips and activities that you can use 41 every day, to keep you and your kids healthy </p> </div> </div> <p> </p> <p>In addition to TV, the campaign also features radio, outdoor (billboards, bus shelters), digital web banners, as well as an <a href="/health/educational/wecan/downloads/obesity-infographic.pdf" title="Infographic">infographic<img src="/images/documenticons/pdf07.gif" border="none" alt="pdf document icon" class="pdflink"></a> (1.2 MB) that provides tips for parents and caregivers on ways they can help their families be active and eat healthy. </p> <h2>Radio PSAs</h2> <ul> <li><a href="/health/educational/wecan/downloads/All_In_Together10R-08_07_12.mp3" title="10 Second Radio PSA">All In Together 10-Second Radio PSA<img src="/images/socialmedia/podcast.jpg" border="none" alt="podcast icon" class="podlink"></a> (259 KB)</li> <li><a href="/health/educational/wecan/downloads/All_In_Together15R-08_07_12.mp3" title="15 Second Radio PSA">All In Together 15-Second Radio PSA<img src="/images/socialmedia/podcast.jpg" border="none" alt="podcast icon" class="podlink"></a> (377 KB)</li> <li><a href="/health/educational/wecan/downloads/All_In_Together30R-08_07_12.mp3" title="30 Second Radio PSA">All In Together 30-Second Radio PSA<img src="/images/socialmedia/podcast.jpg" border="none" alt="podcast icon" class="podlink"></a> (729 KB)</li> <li><a href="/health/educational/wecan/downloads/All_In_Together60R-08_07_12.mp3" title="60 Second Radio PSA">All In Together 60-Second Radio PSA<img src="/images/socialmedia/podcast.jpg" border="none" alt="podcast icon" class="podlink"></a> (1.4 MB)</li> </ul> <h2><a name="web-banners"></a>Web Banners</h2> <p>To feature a Web banner on your webpage or blog, download the banner image or copy the embed code and place it in the HTML code of your page. If you choose to download and host an image on your site, please make sure to modify the code to match the path to your location of the banner graphic.</p> <p><strong>PC Users:</strong><br> Right click on the banner image and select "Save Picture As..." or "Save Image As...". Save to desired location on your local computer. </p> <p><strong>Mac Users:</strong><br> Click and hold on the banner image and select "Download Image to Disk" or "Save this Image as...". Save to desired location on your local computer. </p> <p><strong>728x90</strong></p> <p><img src="/health/educational/wecan/images/adc_cob_drink_728x90.jpg" alt="Knowing how much is too much can make you and your child healthier." title="Knowing how much is too much can make you and your child healthier." width="728" height="90"><br> </p> <p><label for="examplecode7"><strong>Embed Code:</strong></label> <br> <textarea id="examplecode7" class="example-code" cols="75" rows="3" onclick="this.focus();this.select()"><a href="/health/educational/wecan/"><img src="http://www.nhlbi.nih.gov/health/educational/wecan/images/adc_cob_drink_728x90.jpg" width="728" height="90" border="0" alt="Knowing how much is too much can make you and your child healthier."></a> </textarea> </p> <p> </p> <p><strong>728x90</strong></p> <p><img src="/health/educational/wecan/images/adc_cob_catch_728x90.jpg" alt="Moving a little every day can make you and your child healthier." title="Moving a little every day can 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do."></a> </textarea> </p> <p> </p> <p><strong>180x150</strong></p> <p><img src="/health/educational/wecan/images/adc_cob_challenge_sp_180x150.gif" alt="¿Puedes incluir una fruta en la cena de esta noche?" title="¿Puedes incluir una fruta en la cena de esta noche?" width="180" height="150"><br> </p> <p><label for="examplecode22"><strong>Embed Code:</strong></label> <br> <textarea id="examplecode22" class="example-code" cols="75" rows="3" onclick="this.focus();this.select()"><a href="/health/educational/wecan/"><img src="http://www.nhlbi.nih.gov/health/educational/wecan/images/adc_cob_challenge_sp_180x150.gif" width="180" height="150" border="0" alt="¿Puedes incluir una fruta en la cena de esta noche?"></a> </textarea> </p> </div>  <div id="main-top-right" class="column sidebar"> <div class="link-feature" id="right-column"> <div id="right-bubble-toolsresources"> <p class="right-bubble-text">Ever heard of "<a href="/health/educational/wecan/eat-right/choosing-foods.htm">Go, Slow, and Whoa</a>"? It's a guide that can help you make healthy food choices.</p> </div> <div class="rcSectionTtl"> Related Resources </div> <div> <p> <a href="/health/educational/wecan/tools-resources/trivia.htm"><span class="wordmark">We Can!</span> Challenge Trivia</a><br> Food trivia questions for families </p> </div> <div> <p> <a href="/health/educational/wecan/tools-resources/promotional-materials.htm"><span class="wordmark">We Can!</span> Promotional Materials</a><br> Tools to help you get the word out about your <span class="wordmark">We Can!</span> program </p> </div> <div> <p> <a href="/health/educational/wecan/downloads/obesity-infographic.pdf" target="_blank">Childhood Overweight and Obesity Infographic<img src="/images/documenticons/pdf07.gif" border="none" alt="pdf document icon" class="pdflink"></a> (1.2 MB PDF)<br> Tips for parents and caregivers on ways they can help their families be active and eat healthy </p> </div> <div> <p> <a href="/health/educational/wecan/news-events/news120.htm"><span class="wordmark">We Can!</span> Takes to the Airwaves to Mark September as National Childhood Obesity Awareness Month</a><br> <span class="wordmark">We Can!</span>, in collaboration with the Department of Health and Human Services (HHS) and the Ad Council, launched a multimedia PSA campaign </p> </div>  </div>  </div> <p id="lastmodified">Last Updated: March 12, 2013</p> </div>  </div>  <div id="wecan-footer"> <div style="width:1000px; height:57px; background-image:url('/health/educational/wecan/images/footer-1-1.jpg'); background-repeat:no-repeat; background-position:right bottom;"> </div> <div style="width:1000px; height:122px; background: #e6e6e6; background-image:url('/health/educational/wecan/images/footer-1-2.jpg'); background-repeat:no-repeat; background-position:right top;"> <div style="float:left; display: inline; width:450px; margin:30px 20px 20px 40px; font-size: 12px !important; line-height: 15px; color:#333333;"> <span class="wordmark">We Can!</span> is a collaboration between the National Heart, Lung, and Blood Institute, the National Institute of Diabetes and Digestive and Kidney Diseases, the <em>Eunice Kennedy Shriver</em> National Institute of Child Health and Human Development, and the National Cancer Institute. </div> <div style="float:left; display: inline; width:1px; height:70px; margin-top:30px; background:#c6c6c6;"></div> <div style="float:left; width:300px; margin:30px 20px 20px 30px; font-size: 12px !important; line-height: 15px; color:#333333;"> <strong><em><span class="wordmark">We Can!</span> Ways to Enhance Children's Activity & Nutrition, <span class="wordmark">We Can!</span></em></strong>, and the <span class="wordmark">We Can!</span> <a href="/health/educational/wecan/tools-resources/logo-guidelines.htm">logos</a> are registered trademarks of the U.S. Department of Health & Human Services (HHS). </div> </div> <div style="width:1000px; height:780px; background: #006192; background-image:url('/health/educational/wecan/images/footer-2-1.jpg'); background-repeat:no-repeat; background-position:left bottom;"> <div style="float:left; width:220px; margin:12px 20px 20px 0;"> <ul> <li><a href="/health/educational/wecan/about-wecan/index.htm"><span class="section-title">About <span class="wordmark">We Can!</span></span></a></li> <li><a href="/health/educational/wecan/about-wecan/background.htm">Background</a></li> <li><a href="/health/educational/wecan/about-wecan/strategies.htm">Strategies</a></li> <li><a href="/health/educational/wecan/about-wecan/founding-sites.htm">Founding Sites</a></li> <li><a href="/health/educational/wecan/about-wecan/program-publications.htm">Background Materials</a></li> </ul> <ul> <li><a href="/health/educational/wecan/eco-social/index.htm"><span class="section-title" style="white-space: nowrap;">Get Started With <span class="wordmark">We Can!</span></span></a></li> <li><a href="/health/educational/wecan/eco-social/eco-you.htm">Resources for You</a></li> <li><a href="/health/educational/wecan/eco-social/eco-family.htm">Resources for Your Family</a></li> <li><a href="/health/educational/wecan/eco-social/eco-organization.htm">Resources for Your Organization</a></li> <li><a href="/health/educational/wecan/eco-social/eco-programs.htm">Resources About Public Programs and Policy</a></li> </ul> <ul> <li><a href="/health/educational/wecan/healthy-weight-basics/index.htm"><span class="section-title">Healthy Weight Basics</span></a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/healthy-weight.htm">What is a Healthy Weight</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/body-mass-index.htm">Calculate Body Mass Index</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/get-started.htm">Get Your Family Started</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/balance.htm">Balance Food and Activity</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/maintain.htm">Maintain a Healthy Weight<br>for Life</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/obesity.htm">Why Obesity Is a Health Problem</a></li> </ul> </div> <div style="float:left; width:220px; margin:12px;"> <ul> <li><a href="/health/educational/wecan/eat-right/index.htm"><span class="section-title">Eat Right</span></a></li> <li><a href="/health/educational/wecan/eat-right/choosing-foods.htm">Choosing Foods for Your Family</a></li> <li><a href="/health/educational/wecan/eat-right/limit-fat-sugar.htm">Limit Fat and Sugar</a></li> <li><a href="/health/educational/wecan/eat-right/distortion.htm">Portion Distortion and Serving Size</a></li> <li><a href="/health/educational/wecan/eat-right/sample-plans.htm">Healthy Eating Plans</a></li> <li><a href="/health/educational/wecan/eat-right/smart-food-shopping.htm">Food Shopping Tips</a></li> <li><a href="/health/educational/wecan/eat-right/nutrition-facts.htm">Use the Nutrition Facts Label</a></li> <li><a href="/health/educational/wecan/eat-right/fun-family-recipes.htm">Fun Family Recipes</a></li> <li><a href="/health/educational/wecan/eat-right/healthy-cooking.htm">Healthy Cooking and Snacking</a></li> <li><a href="/health/educational/wecan/eat-right/eating-out.htm">Eating Healthy When Eating Out</a></li> <li><a href="/health/educational/wecan/eat-right/tips-eating-right.htm">Tips for Eating Right</a></li> </ul> <ul> <li><a href="/health/educational/wecan/get-active/index.htm"><span class="section-title">Get Active</span></a></li> <li><a href="/health/educational/wecan/get-active/physical-activity-guidelines.htm">Physical Activity Guidelines</a></li> <li><a href="/health/educational/wecan/get-active/activity-plan.htm">Everyday Ideas to Move More</a></li> <li><a href="/health/educational/wecan/get-active/family-active-time.htm">Make Family Time Active Time</a></li> <li><a href="/health/educational/wecan/get-active/getting-active.htm">Tips for Getting Active</a></li> </ul> <ul> <li><a href="/health/educational/wecan/reduce-screen-time/index.htm"><span class="section-title">Reduce Screen Time</span></a></li> <li><a href="/health/educational/wecan/reduce-screen-time/tips-to-reduce-screen-time.htm">Tips to Reduce Screen Time</a></li> </ul> </div> <div style="float:left; 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