Background Materials & Resources, About We Can!, NHLBI, NIH

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"> <html lang="en"> <head> <title>Background Materials & Resources, About We Can!, NHLBI, NIH</title> <link rel="shortcut icon" href="/favicon.ico" type="image/x-icon"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta http-equiv="content-language" name="language" content="en"> <link rel="stylesheet" href="/styles/globalstyle.css" media="screen" type="text/css"> <link rel="stylesheet" href="/styles/global-print.css" media="print" type="text/css"> <link rel="stylesheet" href="/styles/header-footer.css" media="screen" type="text/css"> <link rel="stylesheet" type="text/css" href="/styles/footer.css" /> <link href='https://fonts.googleapis.com/css?family=Lato' rel='stylesheet' type='text/css'> <meta name="Keywords" content="childhood obesity, child obesity, obesity in children, overweight, healthy weight, childhood obesity prevention, obesity help, we can, we can program, wecan, nhlbi, nih"> <meta name="Description" content="We Can! (Ways to Enhance Children's Activity & Nutrition) program materials for communities and organizations working to prevent childhood obesity">  <meta name="editor" content="Ogilvy, bennettg"> <meta name="owner" content="mcgowanm, kelleym"> <meta name="approver" content="croomm"> <meta name="branch" content="DARD"> <meta name="Last.Revised" content="02/13/2013"> <meta name="Audience" content="Public"> <meta name="Date.Published" content="05/08/2012"> <meta name="Language" content="English"> <style type="text/css">  </style>  <link rel="stylesheet" type="text/css" href="/styles/header.css" /> <script src="//assets.adobedtm.com/073614e3197b/1c82765d3a26/launch-888908c4ba6f.min.js"></script>  <script async="" type="text/javascript" id="_fed_an_ua_tag" src="https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=HHS&subagency=NIH"></script> </head> <body lang="en"> <script> var section="public_inactive"; </script> <link href="/inc/css/uswds.css" rel="stylesheet"> <link href="/inc/css/navigation.css" rel="stylesheet"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <section aria-label="Official government website" class="usa-banner"> <div class="usa-accordion"> <header class="usa-banner__header"> <div class="usa-banner__inner"> <div class="grid-col-auto"><img alt="U.S. flag" class="usa-banner__header-flag" src="/inc/img/us_flag_small.png" /></div> <div class="grid-col-fill tablet:grid-col-auto"> <p class="usa-banner__header-text">An official website of the United States government</p> <p aria-hidden="true" class="usa-banner__header-action">Here's how you know</p> </div> <button aria-controls="gov-banner-default-default" aria-expanded="false" class="usa-accordion__button usa-banner__button" type="button"><span class="usa-banner__button-text">Here’s how you know</span></button></div> </header> <div class="usa-banner__content usa-accordion__content" id="gov-banner-default-default"> <div class="grid-row grid-gap-lg"> <div class="usa-banner__guidance tablet:grid-col-6"><img alt="" aria-hidden="true" class="usa-banner__icon usa-media-block__img" role="img" src="/inc/img/icon-dot-gov.svg" /> <div class="usa-media-block__body"> <p><strong>Official websites use .gov</strong><br /> A <strong>.gov</strong> website belongs to an official government organization in the United States.</p> </div> </div> <div class="usa-banner__guidance tablet:grid-col-6"><img alt="" aria-hidden="true" class="usa-banner__icon usa-media-block__img" role="img" src="/inc/img/icon-https.svg" /> <div class="usa-media-block__body"> <p><strong>Secure .gov websites use HTTPS</strong><br /> A <strong>lock</strong> ( <span class="icon-lock"><svg aria-labelledby="banner-lock-title-default banner-lock-description-default" class="usa-banner__lock-image" focusable="false" height="64" role="img" viewbox="0 0 52 64" width="52" xmlns="http://www.w3.org/2000/svg"> <title id="banner-lock-title-default"></title> <desc id="banner-lock-description-default">A locked padlock</desc> <path d="M26 0c10.493 0 19 8.507 19 19v9h3a4 4 0 0 1 4 4v28a4 4 0 0 1-4 4H4a4 4 0 0 1-4-4V32a4 4 0 0 1 4-4h3v-9C7 8.507 15.507 0 26 0zm0 8c-5.979 0-10.843 4.77-10.996 10.712L15 19v9h22v-9c0-6.075-4.925-11-11-11z" fill="#000000" fill-rule="evenodd"></path> </svg> </span>) or <strong>https://</strong> means you’ve safely connected to the .gov website. 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Public</a> » <a href="/health/educational/index.htm">Educational Campaigns & Programs</a> » <a href="/health/educational/wecan/index.htm"> <span class="wordmark">We Can!</span></a> » <a href="index.htm" title="About We Can!">About <span class="wordmark">We Can!</span></a> » Background Materials </div> <div id="inner-wrapper"> <div class="column sidebar"> <div id="left-nav"> <a href="/health/educational/wecan/"><img src="/health/educational/wecan/images/wecan-menu-logo.gif" alt="We Can!, Ways to Enhance Children's Activity and Nutrition"> <span style="position:absolute; top: 110px; left: 18px; font-family: Georgia, Times New Roman, Times, serif; font-size: 14px; font-style: italic; color: #334455 !important; text-decoration:none;">Ways to Enhance<br>Children's Activity<br>& Nutrition</span> </a> <ul id="wecan-nav"> <li class="current"><a href="/health/educational/wecan/about-wecan/index.htm">About <span class="wordmark">We Can!</span></a> <ul> <li><a href="/health/educational/wecan/about-wecan/background.htm">Background</a></li> <li><a href="/health/educational/wecan/about-wecan/strategies.htm">Strategies</a></li> <li><a href="/health/educational/wecan/about-wecan/founding-sites.htm">Founding Sites</a></li> <li class="current index"><a href="/health/educational/wecan/about-wecan/program-publications.htm">Background Materials</a></li> </ul> </li> <li><a href="/health/educational/wecan/eco-social/index.htm">Get Started With <span class="wordmark">We Can!</span></a> <ul> <li><a href="/health/educational/wecan/eco-social/eco-you.htm">Resources for You</a></li> <li><a href="/health/educational/wecan/eco-social/eco-family.htm">Resources for Your Family</a></li> <li><a href="/health/educational/wecan/eco-social/eco-organization.htm">Resources for Your Organization</a></li> <li><a href="/health/educational/wecan/eco-social/eco-programs.htm">Resources About Public Programs and Policy</a></li> </ul> </li> <li><a href="/health/educational/wecan/healthy-weight-basics/index.htm">Healthy Weight Basics</a> <ul> <li><a href="/health/educational/wecan/healthy-weight-basics/healthy-weight.htm">What Is a Healthy Weight</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/balance.htm">Balance Food and Activity</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/body-mass-index.htm">Calculate Body Mass Index</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/get-started.htm">Get Your Family Started</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/maintain.htm">Maintain a Healthy Weight for Life</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/obesity.htm">Why Obesity Is a Health Problem</a></li> </ul> </li> <li><a href="/health/educational/wecan/eat-right/index.htm">Eat Right</a> <ul> <li><a href="/health/educational/wecan/eat-right/choosing-foods.htm">Choosing Foods for Your Family</a></li> <li><a href="/health/educational/wecan/eat-right/eating-out.htm">Eating Healthy When Eating Out</a></li> <li><a href="/health/educational/wecan/eat-right/smart-food-shopping.htm">Food Shopping Tips</a></li> <li><a href="/health/educational/wecan/eat-right/fun-family-recipes.htm">Fun Family Recipes</a></li> <li><a href="/health/educational/wecan/eat-right/healthy-cooking.htm">Healthy Cooking and Snacking</a></li> <li><a href="/health/educational/wecan/eat-right/sample-plans.htm">Healthy Eating Plans</a></li> <li><a href="/health/educational/wecan/eat-right/limit-fat-sugar.htm">Limit Fat and Sugar</a></li> <li><a href="/health/educational/wecan/eat-right/distortion.htm">Serving Sizes and Portions</a></li> <li><a href="/health/educational/wecan/eat-right/portion-distortion.htm">Portion Distortion</a></li> <li><a href="/health/educational/wecan/eat-right/tips-eating-right.htm">Tips for Eating Right</a></li> <li><a href="/health/educational/wecan/eat-right/nutrition-facts.htm">Use the Nutrition Facts Label</a></li> </ul> </li> <li><a href="/health/educational/wecan/get-active/index.htm">Get Active</a> <ul> <li><a href="/health/educational/wecan/get-active/activity-plan.htm">Everyday Ideas to Move More</a></li> <li><a href="/health/educational/wecan/get-active/family-active-time.htm">Make Family Time Active Time</a></li> <li><a href="/health/educational/wecan/get-active/physical-activity-guidelines.htm">Physical Activity Guidelines</a></li> <li><a href="/health/educational/wecan/get-active/getting-active.htm">Tips for Getting Active</a></li> </ul> </li> <li><a href="/health/educational/wecan/reduce-screen-time/index.htm">Reduce Screen Time</a> <ul> <li><a href="/health/educational/wecan/reduce-screen-time/tips-to-reduce-screen-time.htm">Tips to Reduce Screen Time</a></li> </ul> </li> <li><a href="/health/educational/wecan/community/index.htm">In Your Community</a> <ul> <li><a href="/health/educational/wecan/community/find-a-program.htm">Find A Program Near You</a></li> </ul> </li> <li><a href="/health/educational/wecan/partner-with-us/index.htm">Develop Your Program</a> <ul> <li><a href="/health/educational/wecan/partner-with-us/city-county-sites.htm">City and County Sites</a></li> <li><a href="/health/educational/wecan/partner-with-us/case-studies.htm">Case Studies</a></li> <li><a href="/health/educational/wecan/partner-with-us/national-partners2.htm">National Partners</a> <ul> <li><a href="/health/educational/wecan/partner-with-us/national-partners-list.htm">National Partners List</a></li> </ul> </li> <li><a href="/health/educational/wecan/partner-with-us/training.htm">Training</a></li> </ul> </li> <li><a href="/health/educational/wecan/health-professionals/index.htm">For Health Professionals</a></li> <li><a href="/health/educational/wecan/tools-resources/index.htm">Tools and Resources</a> <ul> <li><a href="/health/educational/wecan/tools-resources/promotional-materials.htm">Promotional Materials</a></li> <li><a href="/health/educational/wecan/tools-resources/programming-materials.htm">Programming Materials</a></li> <li><a href="/health/educational/wecan/tools-resources/weight-management.htm">Weight Management</a></li> <li><a href="/health/educational/wecan/tools-resources/nutrition.htm">Nutrition</a></li> <li><a href="/health/educational/wecan/tools-resources/physical-activity.htm">Physical Activity</a></li> <li><a href="/health/educational/wecan/tools-resources/tools-reduce-screen-time.htm">Reduce Screen Time</a></li> <li><a href="/health/educational/wecan/tools-resources/parent-tip-sheets.htm">Parent Tip Sheets</a></li> <li><a href="/health/educational/wecan/tools-resources/child-teen-resources.htm">Materials to Share With Children and Teens</a></li> <li><a href="/health/educational/wecan/tools-resources/curricula-toolkits.htm">Curricula and Toolkits</a></li> <li><a href="/health/educational/wecan/tools-resources/ethnically-diverse-populations.htm">Materials for Ethnically Diverse Populations</a></li> <li><a href="/health/educational/wecan/tools-resources/opcc-campaign.htm">New PSA Campaign</a></li> <li><a href="/health/educational/wecan/tools-resources/trivia.htm"><span class="wordmark">We Can!</span> Challenge Trivia</a></li> <li><a href="/health/educational/wecan/tools-resources/logo-guidelines.htm">Logo Guidelines</a></li> </ul> </li> <li><a href="/health/educational/wecan/news-events/index.htm">News and Events</a> <ul> <li><a href="/health/educational/wecan/news-events/media-newsroom.htm">Media Newsroom</a> <ul> <li><a href="/health/educational/wecan/news-events/press-releases.htm">Press Releases</a></li> <li><a href="/health/educational/wecan/news-events/audio-news-releases.htm">Audio News Releases</a></li> <li><a href="/health/educational/wecan/news-events/public-service-announcements.htm">Public Service Announcements</a></li> <li><a href="/health/educational/wecan/news-events/matte-articles.htm">Community News Features</a></li> </ul> </li> <li><a href="/health/educational/wecan/news-events/news-archive.htm">News Archive</a></li> <li><a href="/health/educational/wecan/news-events/enewsletters.htm">eNewsletters</a></li> <li><a href="/health/educational/wecan/news-events/calendar.htm">Calendar</a></li> </ul> </li> <li style="height:56px;"> <div style="margin: 5px 0 0 20px;"> <a href="http://www.facebook.com/nihwecan" style="display:inline; background: transparent !important;"><img src="/images/socialmedia/facebook.gif" border="none" alt="facebook icon" style="margin:8px 0 0 4px;"></a><a href="/about/contact/link-disclaimer.htm" target="_new"><img src="/files/images/external-link.png" alt="external disclaimer"></a> <a href="http://www.youtube.com/nihwecan" style="display:inline; background: transparent !important;"><img src="/images/socialmedia/youtube.gif" border="none" alt="youtube icon" style="margin: 8px 0 0 4px;"></a><a href="/about/contact/link-disclaimer.htm" target="_new"><img src="/files/images/external-link.png" alt="external disclaimer"></a> </div> </li> </ul> </div> </div>  <div class="column" id="content"> <h1>Background Materials</h1> <img src="/health/educational/wecan/images/header.about.jpg" alt="Boy raising arms in the air" title="Boy raising arms in the air" width="515" height="360" class="header-banner"> <p>The materials on this page provide general background information about the <span class="wordmark">We Can!</span><sup>®</sup> national movement and offer highlights of the program's messages and effectiveness. Print resources like the fact sheet and brochure are useful for you, and also can be shared with others who might be interested in joining the <span class="wordmark">We Can!</span> movement. Similarly, you can post the <span class="wordmark">We Can!</span> animation to your website to share your enthusiasm for the program. For more information, see our complete list of <a href="/health/educational/wecan/tools-resources/index.htm"><span class="wordmark">We Can!</span> tools and resources</a>. You may need to download <a href="http://www.adobe.com/" target="_blank">Adobe Reader<img src="/files/images/external-link.png" alt="external disclaimer"></a>, <a href="http://www.adobe.com/products/flashplayer/" target="_blank">Flash Player<img src="/files/images/external-link.png" alt="external disclaimer"></a>, <a href="http://www.real.com/" target="_blank">Real Player<img src="/files/images/external-link.png" alt="external disclaimer"></a>, the <a href="http://www.microsoft.com/downloads/details.aspx?FamilyID=e25cb1e5-209c-4a58-b283-23e84b616477&displaylang=en" target="_blank">Powerpoint Viewer for Mac<img src="/files/images/external-link.png" alt="external disclaimer"></a> or <a href="http://office.microsoft.com/en-us/downloads/CD010798701033.aspx" target="_blank">Powerpoint Viewer for PC<img src="/files/images/external-link.png" alt="external disclaimer"></a> to use these resources.</p> <ul> <li><a href="/health/educational/wecan/downloads/We-Can-factsheet.pdf" title="We Can! Fact Sheet"><span class="wordmark">We Can!</span> Fact Sheet<img src="/images/documenticons/pdf07.gif" border="none" alt="pdf document icon" class="pdflink"></a> (642 KB): Offers a two-page overview of the program</li> <li><a href="/health/educational/wecan/downloads/partnership.ppt" title="We Can! Partner Presentation"><span class="wordmark">We Can!</span> Partner Presentation<img src="/images/documenticons/ppt07.gif" border="none" alt="powerpoint document icon" class="pptlink"></a> (1.3 MB): Provides background information for community sites to use to introduce potential partners and stakeholders to the <span class="wordmark">We Can!</span> program</li> <li><a href="/health/educational/wecan_mats/brochure.pdf" title="We Can! Program Brochure"><span class="wordmark">We Can!</span> Program Brochure<img src="/images/documenticons/pdf07.gif" border="none" alt="pdf document icon" class="pdflink"></a> (240 KB): Includes basic program information as well as practical tips on eating and physical activity</li> <li><a href="/health/educational/wecan/flash/default.htm" title="We Can! Animation"><span class="wordmark">We Can!</span> Animation</a> : Provides a 60-second overview of problems associated with obesity and solutions offered by the program</li> <li>Healthy Weight Community Outreach Initiative: 2004 Strategy Development Workshop Report: Provides a summary of a two-day strategy development workshop on which the program is based</li> <li><a href="/health/educational/wecan/downloads/2010strategyworkshop.pdf"><span class="wordmark">We Can!</span> 2010 Strategy Development Workshops Report<img src="/images/documenticons/pdf07.gif" border="none" alt="pdf document icon" class="pdflink"></a> (1.5 MB): Details topics discussed during the 2010 Strategy Development Workshops, and provides key recommendations for the program's future</li> <li><a href="/health/educational/wecan/downloads/progsummary.pdf" title="We Can! Progress Report"><span class="wordmark">We Can!</span> Progress Report<img src="/images/documenticons/pdf07.gif" border="none" alt="pdf document icon" class="pdflink"></a> (4 MB): Summarizes an evaluation of the program as launched by the first 14 intensive community sites</li> </ul> </div>  <div id="main-top-right" class="column sidebar"> <div class="link-feature" id="right-column"> <div id="right-bubble-about"> <p class="right-bubble-text">The National Institutes of Health launched <span class="wordmark">We Can!</span> on June 1, 2005, with 14 Founding Intensive Community Sites.</p> </div> <div class="rcSectionTtl"> Related Resources </div> <div> <p> <a href="/health/educational/wecan/tools-resources/index.htm">Tools and Resources</a><br> Information, materials, and tools to encourage families and communities to adopt a healthy and physically active lifestyle </p> </div>  </div>  </div> <p id="lastmodified">Last Updated: February 13, 2013</p> </div>  </div>  <div id="wecan-footer"> <div style="width:1000px; height:57px; background-image:url('/health/educational/wecan/images/footer-1-1.jpg'); background-repeat:no-repeat; background-position:right bottom;"> </div> <div style="width:1000px; height:122px; background: #e6e6e6; background-image:url('/health/educational/wecan/images/footer-1-2.jpg'); background-repeat:no-repeat; background-position:right top;"> <div style="float:left; display: inline; width:450px; margin:30px 20px 20px 40px; font-size: 12px !important; line-height: 15px; color:#333333;"> <span class="wordmark">We Can!</span> is a collaboration between the National Heart, Lung, and Blood Institute, the National Institute of Diabetes and Digestive and Kidney Diseases, the <em>Eunice Kennedy Shriver</em> National Institute of Child Health and Human Development, and the National Cancer Institute. </div> <div style="float:left; display: inline; width:1px; height:70px; margin-top:30px; background:#c6c6c6;"></div> <div style="float:left; width:300px; margin:30px 20px 20px 30px; font-size: 12px !important; line-height: 15px; color:#333333;"> <strong><em><span class="wordmark">We Can!</span> Ways to Enhance Children's Activity & Nutrition, <span class="wordmark">We Can!</span></em></strong>, and the <span class="wordmark">We Can!</span> <a href="/health/educational/wecan/tools-resources/logo-guidelines.htm">logos</a> are registered trademarks of the U.S. Department of Health & Human Services (HHS). </div> </div> <div style="width:1000px; height:780px; background: #006192; background-image:url('/health/educational/wecan/images/footer-2-1.jpg'); background-repeat:no-repeat; background-position:left bottom;"> <div style="float:left; width:220px; margin:12px 20px 20px 0;"> <ul> <li><a href="/health/educational/wecan/about-wecan/index.htm"><span class="section-title">About <span class="wordmark">We Can!</span></span></a></li> <li><a href="/health/educational/wecan/about-wecan/background.htm">Background</a></li> <li><a href="/health/educational/wecan/about-wecan/strategies.htm">Strategies</a></li> <li><a href="/health/educational/wecan/about-wecan/founding-sites.htm">Founding Sites</a></li> <li><a href="/health/educational/wecan/about-wecan/program-publications.htm">Background Materials</a></li> </ul> <ul> <li><a href="/health/educational/wecan/eco-social/index.htm"><span class="section-title" style="white-space: nowrap;">Get Started With <span class="wordmark">We Can!</span></span></a></li> <li><a href="/health/educational/wecan/eco-social/eco-you.htm">Resources for You</a></li> <li><a href="/health/educational/wecan/eco-social/eco-family.htm">Resources for Your Family</a></li> <li><a href="/health/educational/wecan/eco-social/eco-organization.htm">Resources for Your Organization</a></li> <li><a href="/health/educational/wecan/eco-social/eco-programs.htm">Resources About Public Programs and Policy</a></li> </ul> <ul> <li><a href="/health/educational/wecan/healthy-weight-basics/index.htm"><span class="section-title">Healthy Weight Basics</span></a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/healthy-weight.htm">What is a Healthy Weight</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/body-mass-index.htm">Calculate Body Mass Index</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/get-started.htm">Get Your Family Started</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/balance.htm">Balance Food and Activity</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/maintain.htm">Maintain a Healthy Weight<br>for Life</a></li> <li><a href="/health/educational/wecan/healthy-weight-basics/obesity.htm">Why Obesity Is a Health Problem</a></li> </ul> </div> <div style="float:left; width:220px; margin:12px;"> <ul> <li><a href="/health/educational/wecan/eat-right/index.htm"><span class="section-title">Eat Right</span></a></li> <li><a href="/health/educational/wecan/eat-right/choosing-foods.htm">Choosing Foods for Your Family</a></li> <li><a href="/health/educational/wecan/eat-right/limit-fat-sugar.htm">Limit Fat and Sugar</a></li> <li><a href="/health/educational/wecan/eat-right/distortion.htm">Portion Distortion and Serving Size</a></li> <li><a href="/health/educational/wecan/eat-right/sample-plans.htm">Healthy Eating Plans</a></li> <li><a href="/health/educational/wecan/eat-right/smart-food-shopping.htm">Food Shopping Tips</a></li> <li><a href="/health/educational/wecan/eat-right/nutrition-facts.htm">Use the Nutrition Facts Label</a></li> <li><a href="/health/educational/wecan/eat-right/fun-family-recipes.htm">Fun Family Recipes</a></li> <li><a href="/health/educational/wecan/eat-right/healthy-cooking.htm">Healthy Cooking and Snacking</a></li> <li><a href="/health/educational/wecan/eat-right/eating-out.htm">Eating Healthy When Eating Out</a></li> <li><a href="/health/educational/wecan/eat-right/tips-eating-right.htm">Tips for Eating Right</a></li> </ul> <ul> <li><a href="/health/educational/wecan/get-active/index.htm"><span class="section-title">Get Active</span></a></li> <li><a href="/health/educational/wecan/get-active/physical-activity-guidelines.htm">Physical Activity Guidelines</a></li> <li><a href="/health/educational/wecan/get-active/activity-plan.htm">Everyday Ideas to Move More</a></li> <li><a href="/health/educational/wecan/get-active/family-active-time.htm">Make Family Time Active Time</a></li> <li><a href="/health/educational/wecan/get-active/getting-active.htm">Tips for Getting Active</a></li> </ul> <ul> <li><a href="/health/educational/wecan/reduce-screen-time/index.htm"><span class="section-title">Reduce Screen Time</span></a></li> <li><a href="/health/educational/wecan/reduce-screen-time/tips-to-reduce-screen-time.htm">Tips to Reduce Screen Time</a></li> </ul> </div> <div style="float:left; 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