CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en" version="XHTML+RDFa 1.0" dir="ltr" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/terms/" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:og="http://ogp.me/ns#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:sioc="http://rdfs.org/sioc/ns#" xmlns:sioct="http://rdfs.org/sioc/types#" xmlns:skos="http://www.w3.org/2004/02/skos/core#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#"> <head profile="http://www.w3.org/1999/xhtml/vocab"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="Generator" content="Drupal 7 (http://drupal.org)" /> <link rel="canonical" href="/brand-guide" /> <link rel="shortlink" href="/node/56" /> <link rel="shortcut icon" href="https://identity.ucsf.edu/profiles/ucsf_b1gfoot/themes/ucsf_b1gfoot_theme/favicon.ico" type="image/vnd.microsoft.icon" /> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" /> <meta property="og:image" content="https://identity.ucsf.edu/profiles/ucsf_b1gfoot/themes/ucsf_b1gfoot_theme/img/img-metatag.jpg" /> <meta property="og:image:width" content="940" /> <meta property="twitter:image" content="https://identity.ucsf.edu/profiles/ucsf_b1gfoot/themes/ucsf_b1gfoot_theme/img/img-metatag.jpg" /> <meta property="twitter:card" content="summary" /> <meta property="og:site_name" content="UCSF Brand Identity" /> <meta property="twitter:url" content="https://identity.ucsf.edu/brand-guide" /> <meta property="og:url" content="https://identity.ucsf.edu/brand-guide" /> <meta property="twitter:title" content="Brand Guide | UCSF Brand Identity" /> <meta property="og:title" content="Brand Guide" /> <title>Brand Guide | UCSF Brand Identity</title> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_kShW4RPmRstZ3SpIC-ZvVGNFVAi0WEMuCnI0ZkYIaFw.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_EJL_7lrjsH8BZ6q38g9TN9dgvY5IouUd4PiJZQyBEFI.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_rV3Wod_e6ST6El0CA65NgFrvcFHnCpm1z0SGwM9reQg.css" media="all" /> <style type="text/css" media="all"> <![CDATA[/*> </style> <link type="text/css" rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/hopscotch/0.2.5/css/hopscotch.min.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.4.0/css/font-awesome.min.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_-5KGL3kpG9BJtjhjan_sSs2LNKUh8DXr0FbFKbHMQxM.css" media="all" /> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_47DEQpj8HBSa-_TImW-5JCeuQeRkm5NMpJWZG3hSuFU.css" media="print" /> <style type="text/css" media="all"> <![CDATA[/*> </style> <link type="text/css" rel="stylesheet" href="https://identity.ucsf.edu/sites/g/files/tkssra266/f/css/css_StcZZY5AYSkYDUkI_3QyJhnZmk-OFdJWVY2A4NU11NA.css" media="all" /> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_Pt6OpwTd6jcHLRIjrE-eSPLWMxWDkcyYrPTIrXDSON0.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_onbE0n0cQY6KTDQtHO_E27UBymFC-RuqypZZ6Zxez-o.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_MItSgdSkwVZBTl5MsdgLy94Mp-HJ6pvBHirm2wMSuzA.js"></script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/hopscotch/0.2.5/js/hopscotch.min.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_Md_O18EkEkENyifmdSaTOM057n9-b6JB039etuiVtGE.js"></script> <script type="text/javascript" src="https://www.googletagmanager.com/gtag/js?id=UA-174314-5"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js_3KU2G0XuUwThidq7lpTBQghUO1g1ty4dEdv-co66Xqw.js"></script> <script type="text/javascript" src="https://identity.ucsf.edu/sites/g/files/tkssra266/f/js/js__pev76oqunwyHrozBOUwthVLhzUZgLLfKlmOonOmdkg.js"></script> <script type="text/javascript"> <![CDATA[//><!]]> </script> </head> <body class="html not-front not-logged-in page-node page-node- page-node-56 node-type-page header--navy ucsf-b1gfoot font--header--helveticaneue nav--lock profile--grid sidebar sidebar--left sidebar-color--white" > <div id="skip-link"> <a href="#main-content" class="element-invisible element-focusable">Skip to main content</a> </div> <div id="page-wrapper"> <div id="page"> <div class="ucsf-top-header row-full-width no-logo"> <div class="inside"> <ul class="menu"> <li class="first"><a href="https://www.ucsf.edu">University of California San Francisco</a></li> <li><a href="https://www.ucsfhealth.org/">UCSF Health</a></li> <li><a href="https://www.ucsf.edu/search" title="">Search UCSF</a></li> <li><a href="https://www.ucsf.edu/about">About UCSF</a></li> </ul> </div> </div> <div id="header" class="row-full-width"> <div class="inside clearfix"> <h1 id="site-name"> <a href="/" title="Home" rel="home"> UCSF Brand Identity </a> </h1> <div class="region region-header"> <div id="block-search-form" class="block block-search"> <div class="content"> <form onsubmit="if(this.search_block_form.value=='Search'){ alert('Please enter a search'); return false; }" action="/brand-guide" method="post" id="search-block-form" accept-charset="UTF-8"><div><div class="container-inline"> <h2 class="element-invisible">Search form</h2> <div class="form-item form-type-textfield form-item-search-block-form"> <label class="element-invisible" for="edit-search-block-form--2">Search... </label> <input title="Enter the terms you wish to search for." placeholder="Search..." class="text-input fa fa-search form-text" aria-hidden="" type="text" id="edit-search-block-form--2" name="search_block_form" value="" size="40" maxlength="128" /> </div> <div class="form-actions form-wrapper" id="edit-actions"><input type="submit" id="edit-submit" name="op" value="" class="form-submit" /></div><input type="hidden" name="form_build_id" value="form-YnAw2BJaCF6tQ-a6tWs8oshnIsqQu0CcS971W03p6zw" /> <input type="hidden" name="form_id" value="search_block_form" /> </div> </div></form> </div> </div> <div id="block-ucsf-b1gfoot-tweaks-header-socialmedia" class="block block-ucsf-b1gfoot-tweaks"> <div class="content"> <div class="nav-social"></div> </div> </div> <div id="block-menu-block-1" class="block block-menu-block"> <div class="content"> <div class="menu-block-wrapper menu-block-1 menu-name-main-menu parent-mlid-0 menu-level-1"> <ul class="menu"><li class="first expanded active-trail active menu-mlid-1776"><a href="/brand-guide" class="active-trail active">Brand Guide</a><ul class="menu"><li class="first leaf menu-mlid-1811"><a href="/brand-guide/brand-story">Brand Story</a></li> <li class="leaf menu-mlid-1781"><a href="/brand-guide/logos">Logos</a></li> <li class="leaf menu-mlid-1786"><a href="/brand-guide/color">Color</a></li> <li class="leaf menu-mlid-1791"><a href="/brand-guide/fonts">Font/Typography</a></li> <li class="leaf menu-mlid-1796"><a href="/brand-guide/editorial-expression">Editorial Expression</a></li> <li class="leaf menu-mlid-1801"><a href="/brand-guide/visual-framework">Visual Framework</a></li> <li class="leaf menu-mlid-16836"><a href="/brand-guide/patterns" title="Patterns">Patterns</a></li> <li class="leaf menu-mlid-16831"><a href="/brand-guide/iconography">Iconography</a></li> <li class="leaf menu-mlid-1806"><a href="/brand-guide/using-ucsf-name">Using the UCSF Name</a></li> <li class="last leaf has-children menu-mlid-1816"><a href="/brand-guide/ucsf-health">UCSF Health Guidelines</a></li> </ul></li> <li class="expanded menu-mlid-2226"><a href="/print-digital">Print & Digital</a><ul class="menu"><li class="first leaf menu-mlid-1826"><a href="/print-digital/print-guidelines">Print Guidelines</a></li> <li class="leaf menu-mlid-1861"><a href="/print-digital/digital-guidelines">Digital Guidelines</a></li> <li class="leaf menu-mlid-1841"><a href="/print-digital/websites">Websites</a></li> <li class="last leaf menu-mlid-1866"><a href="/print-digital/social-media">Social Media</a></li> </ul></li> <li class="expanded menu-mlid-1731"><a href="/photography-video">Photography & Video</a><ul class="menu"><li class="first leaf menu-mlid-1846"><a href="/photography-and-video/photography-standards">Photography Standards</a></li> <li class="leaf menu-mlid-1876"><a href="/photography-video/brand-photography-library">Brand Photography Library</a></li> <li class="last leaf menu-mlid-1851"><a href="/photography-video/video-standards">Video Standards</a></li> </ul></li> <li class="expanded menu-mlid-1726"><a href="/templates-examples">Templates & Examples</a><ul class="menu"><li class="first leaf menu-mlid-1741"><a href="/templates-examples/correspondence">Correspondence</a></li> <li class="leaf menu-mlid-1756"><a href="/templates-examples/presentation">Presentation</a></li> <li class="leaf menu-mlid-2231"><a href="/templates-examples/print-materials">Print Materials</a></li> <li class="leaf menu-mlid-2236"><a href="/templates-examples/posters-digital-signage">Posters & Digital Signage</a></li> <li class="leaf menu-mlid-1766"><a href="/templates-examples/campus-signage">Campus Signage</a></li> <li class="leaf menu-mlid-1771"><a href="/templates-examples/merchandise">Merchandise</a></li> <li class="last leaf menu-mlid-13056"><a href="/zoom-backgrounds">Zoom Backgrounds</a></li> </ul></li> <li class="last leaf menu-mlid-1736"><a href="/faq-contact">FAQ</a></li> </ul></div> </div> </div> </div> </div> </div> <div id="breadcrumb" class="row-full-width"><div class="inside"><h2 class="element-invisible">You are here</h2><div class="breadcrumb"><a href="/">Home</a> > <span class="breadcrumb-page-title">Brand Guide</span></div></div></div> <div class="content-top"> <div class="region region-content-top"> <div id="block-fieldblock-node-page-default-field-hero-header-content" class="block block-fieldblock"> <div class="content"> <div class="field field-name-field-hero-header-content field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Brand Guide</h1> <p>The UCSF visual system creates a consistent look and feel that embodies the UCSF brand. The following sections provide guidance on how to use each element of the system.聽Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand.</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-56" class="node node-page header--navy clearfix" about="/brand-guide" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Brand Guide" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Start your communications project with a <a href="https://ucsf.box.com/s/dqal1ag97jcnar51dpff15srnz3g47z7" target="_blank">creative brief</a>. Identifying your objective, audience, and message will help you to create stronger, more effective communications.</p> <ul style="margin-left: 40px;"> </ul> <p>Looking for templates and examples? <a href="/templates-examples">Start here</a>.聽</p> <p>Looking for UCSF Health Guidelines? <a href="/brand-guide/ucsf-health">Start here</a>.</p> <h5>聽</h5> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">BRAND STORY</span></h5> <hr /> <p><a href="/brand-guide/brand-story"><img alt="UCSF Brand Positioning Guide cover" height="303" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-Brand-Positioning-Guide-Exhibit.jpg" width="538" /></a></p> <p>If individually we tell a consistent story about who UCSF is and what we stand for, we'll increase the impact of UCSF as a whole.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/brand-story">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><strong>LOGOS</strong></h5> <hr /> <p><a href="/brand-guide/logos"><img alt="" height="395" src="/sites/g/files/tkssra266/f/wysiwyg/vs3_bl_camllu_48_b.png" width="770" /></a></p> <p>The family of UCSF logos collectively represents our brand. It is made up of 3 core areas: master brand, campus and clinical.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/logos">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">COLORS</span></h5> <hr /> <p><a href="/brand-guide/color"><img alt="color palette" height="395" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-Brand-Guide-color-exhibit-1604x823.jpg" width="770" /></a></p> <p>A revised color palette usable for print and digital applications. Reinforces a sense of strength and energy, with a diverse spectrum of colors for the creation of dynamic, expressive communications.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/color">Learn more</a></strong></p> </div> </div> <p>聽</p> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">FONTS / TYPOGRAPHY</span></h5> <hr /> <p><a href="/brand-guide/fonts"><img alt="Typography - Helvetica Neue" height="395" src="/sites/g/files/tkssra266/f/wysiwyg/typography.png" width="770" /></a></p> <p>Typography helps to unify messaging and create familiarity.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/fonts">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">EDITORIAL EXPRESSION</span></h5> <hr /> <p><a href="/brand-guide/editorial-expression"><img alt="editorial expression" height="395" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-Brand-Guide-Ed-Express-Exhibit.jpg" width="770" /></a></p> <p>Editorial expressions create visual interest while highlighting key themes in our brand story and communications.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/editorial-expression">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">VISUAL FRAMEWORK</span></h5> <hr /> <p><a href="/brand-guide/visual-framework"><img alt="graphic expression" height="395" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-Brand-Guide-Styleguide-Exhibit.jpg" width="770" /></a></p> <p>The visual styleguide creates a framework for creating simple layouts.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/visual-framework">Learn more</a></strong></p> </div> </div> <p>聽</p> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">PATTERNS</span></h5> <hr /> <p><img alt="example pattern" height="672" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF-pattern-base-one.jpg" width="1280" /></p> <p>Patterns are another tool to use as part of the UCSF brand. Download pre-set patterns or use the art file to crop and color to complement your collateral.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/patterns">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">ICONOGRAPHY</span></h5> <hr /> <p><img alt="iconography examples" height="946" src="/sites/g/files/tkssra266/f/wysiwyg/UCSF_Icons_Application%20Exhibit_02_Two%20Color_1604x946.jpg" width="1604" /></p> <p>Guidelines for representing our clinical areas including UCSF Health and UCSF Benioff Children's Hospitals.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/iconography">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">USING THE UCSF NAME</span></h5> <hr /> <p><img alt="t-shirt mockup with UCSF logo" height="303" src="/sites/g/files/tkssra266/f/wysiwyg/tshirt-feature.jpg" width="538" /></p> <p>Guidance on how to represent yourself, student groups, or departments at marches or other advocacy events.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/using-ucsf-name">Learn more</a></strong></p> </div> </div> <p>聽</p> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><span style="font-weight: 600;">UCSF HEALTH</span></h5> <hr /> <p><img alt="" height="216" src="/sites/g/files/tkssra266/f/wysiwyg/health_logos_0.png" width="391" /></p> <p>Guidelines for representing our clinical areas including UCSF Health and UCSF Benioff Children's Hospitals.</p> <p><strong><a class="btn--small btn--white--underline" href="/brand-guide/ucsf-health">Learn more</a></strong></p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5>聽</h5> <p>聽</p> <p>聽</p> <p>聽</p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5>聽</h5> <p>聽</p> <p>聽</p> </div> </div> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><a href="/brand-guide/brand-story">Brand Story聽禄</a></p> <p><a href="/brand-guide/logos">Logos聽禄</a></p> <p><a href="/brand-guide/color">Colors聽禄</a></p> <p><a href="/brand-guide/fonts">Fonts/Typography聽禄</a></p> <p><a href="/brand-guide/editorial-expression">Editorial Expression聽禄</a></p> <p><a href="/brand-guide/visual-framework">Visual Framework聽禄</a></p> <p><a href="/brand-guide/patterns">Patterns聽禄</a></p> <p><a href="/brand-guide/iconography">Iconography 禄</a></p> <p><a href="/brand-guide/using-ucsf-name">Using the UCSF Name聽禄</a></p> <p><a href="/brand-guide/ucsf-health">UCSF Health Guidelines聽禄</a></p> </div></div></div> </div> </div> <div id="block-fieldblock-node-page-default-field-blockref-sidebar" class="block block-fieldblock sidebar-widgets"> <div class="content"> <div class="field field-name-field-blockref-sidebar field-type-blockreference field-label-hidden"><div class="field-items"><div class="field-item even"><div id="block-block-6" class="block block-block"> <h3>Brand Guidelines</h3> <div class="content"> <p><strong>NEW:</strong> Download a PDF of the聽UCSF Health聽and UCSF聽Benioff Children's Hospitals<strong>聽</strong><a href="https://ucsf.box.com/s/hssj3ucjm2xf1ex5u443wfpyeq4lugi6">visual<strong>聽</strong>brand guidelines</a>.</p> <p>聽</p> <p>Download a聽PDF聽of the updated <a href="https://ucsf.box.com/s/n2lb6gfiqr0fbh9qdn16b9td887ti1i5">UCSF brand guidelines</a>.</p> </div> </div></div><div class="field-item odd"><div id="block-block-56" class="block block-block"> <h3>Brand Identity Compliance</h3> <div class="content"> <p>As a UCSF employee, you must comply with policies and standards related to the UCSF brand identity, as described in <a href="https://policies.ucsf.edu/policy/250-13">250-13: Use of University Name, Seal, Logo and Brand Identity</a>. These standards include:</p> <p>聽</p> <ul> <li>Using the <a href="/brand-guide">UCSF visual identity</a></li> <li>Complying with <a href="/brand-guide/logos">UCSF logo</a> principles</li> <li>Utilizing <a href="/photography-and-video/photography-standards">photography</a> appropriately</li> <li>Adhering to <a href="/print-digital/websites">website </a>and <a href="/print-digital/social-media">social media</a> best practices</li> </ul> <p>聽</p> <p>For more information, complete UCSF Brand Training through <a href="https://training.ucsf.edu/">UC Learning Center</a>聽(MyAccess Learning & Management System) or email <a href="/cdn-cgi/l/email-protection#e9808d8c879d809d90a99c8a9a8fc78c8d9c" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;"><span class="__cf_email__" data-cfemail="d5bcb1b0bba1bca1ac95a0b6a6b3fbb0b1a0">[email protected]</span></a> with questions.</p> </div> </div></div></div></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div id="block-block-41" class="block block-block"> <div class="content"> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><a href="/brand-guide" style="color: #ffffff;">BRAND GUIDE</a></h5> <hr color="white" /> <p><a href="/brand-guide/logos" style="color: #ffffff;">Brand Story</a><br /> <a href="/brand-guide/logos" style="color: #ffffff;">Logos</a><br /> <a href="/brand-guide/color" style="color: #ffffff;">Colors</a><br /> <a href="/brand-guide/fonts" style="color: #ffffff;">Fonts/Typography</a><br /> <a href="/brand-guide/editorial-expression" style="color: #ffffff;">Editorial Expression</a><br /> <a href="/brand-guide/visual-framework" style="color: #ffffff;">Visual Framework</a><br /> <a href="/brand-guide/using-ucsf-name" style="color: #ffffff;">Using the UCSF Name</a><br /> <a href="/brand-guide/ucsf-health" style="color: #ffffff;">UCSF Health Guidelines</a></p> <p>聽</p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><a href="/print-digital" style="color: #ffffff;">PRINT & DIGITAL</a></h5> <hr color="white" /> <p><a href="/print-digital/digital-guidelines" style="color: #ffffff;">Print Guidelines</a><br /> <a href="/print-digital/digital-guidelines" style="color: #ffffff;">Digital Guidelines</a><br /> <a href="/print-digital/digital-colors" style="color: #ffffff;">Digital Colors</a><br /> <a href="/print-digital/websites" style="color: #ffffff;">Websites</a><br /> <a href="/print-digital/social-media" style="color: #ffffff;">Social Media</a></p> <p>聽</p> <h5><a href="/photography-video" style="color: #ffffff;">PHOTOGRAPHY & VIDEO</a></h5> <hr color="white" /> <p><a href="/photography-and-video/photography-standards" style="color: #ffffff;">Photography Standards</a><br /> <a href="/photography-video/brand-photography-library" style="color: #ffffff;">Brand Photography Library</a><br /> <a href="/photography-video/video-standards" style="color: #ffffff;">Video Standards</a></p> <p>聽</p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <h5><a href="/templates-examples" style="color: #ffffff;">TEMPLATES & EXAMPLES</a></h5> <hr color="white" /> <p><a href="/templates-examples/correspondence" style="color: #ffffff;">Correspondence</a><br /> <a href="/templates-examples/presentation" style="color: #ffffff;">Presentation</a><br /> <a href="/templates-examples/print-materials" style="color: #ffffff;">Print Materials</a><br /> <a href="/templates-examples/posters-digital-signage" style="color: #ffffff;">Posters and Digital Signage</a><br /> <a href="/templates-examples/campus-signage" style="color: #ffffff;">Campus聽Signage</a><br /> <a href="/templates-examples/merchandise" style="color: #ffffff;">Merchandise</a></p> </div> </div> </div> </div> </div> <div class="footer-bottom"> <nav aria-label="Footer Navigation" class="footer--navigation"> <ul> <li><a href="https://www.ucsf.edu/accessibility-resources">Accessibility</a></li> <li><a href="https://www.ucsf.edu/website-privacy-policy">Privacy Policy</a></li> <li><a href="https://websites.ucsf.edu/website-terms-use">Terms of Use </a></li> <li><a href="https://websites.ucsf.edu/azlist">A-Z Website List</a></li> </ul> </nav> <div class="footer--copyright"> <p>© 2024 The Regents of the University of California</p> </div> </div> </div> </div> </div> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript"> <![CDATA[//><!]]> </script> <script type="text/javascript"> /*<![CDATA[*/ (function() { var sz = document.createElement('script'); sz.type = 'text/javascript'; sz.async = true; sz.src = '//siteimproveanalytics.com/js/siteanalyze_8343.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(sz, s); })(); /*]]>*/ </script> </body> </html>