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class="c-subheader__content"> <h1 class="h1 page-title c-subheader__title" > Topic: Behind the Business</h1> <div class="c-subheader__description t-sink s-sink"> <p>Sometimes you just need a little inspiration. Go “behind the business” with hair stylists, mechanics, chefs, and more who saw a need and turned it into a community. Fellow business owners share how they stay motivated, advice that helps them grow, and other lessons from their entrepreneurial journey. </p> </div> </div> </div> </header> <div class="l-container archive__cards"> <p class="c-result-count t-display-xx-small"> 93 posts in Behind the Business</p> <div class="g-3-up" > <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/behind-the-review-6-lessons-for-home-service-success-from-this-old-house-host-kevin-oconnor/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="BTR Kevin O’Connor" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/11/BTR-Kevin-OConnor-792x475.jpg" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/11/BTR-Kevin-OConnor-584x350.jpg 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/11/BTR-Kevin-OConnor-792x475.jpg 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/behind-the-review-6-lessons-for-home-service-success-from-this-old-house-host-kevin-oconnor/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb735fa-title"> 6 lessons for home service success from ‘This Old House’ host Kevin O’Connor</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> November 21, 2024</div> <p class="c-card__description t-body" > “This Old House” host Kevin O’Connor shares tips for longevity and growth in the home service industry after 20+ years working with tradespeople.</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb735fa-link" aria-labelledby="p-6746a4eb735fa-title" aria-describedby="p-6746a4eb735fa-link" data-js="target-link" href="https://blog.yelp.com/businesses/behind-the-review-6-lessons-for-home-service-success-from-this-old-house-host-kevin-oconnor/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/we-want-to-be-the-nike-of-plants-how-a-plant-shop-owner-transformed-her-passion-into-a-brand/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="Blog featured image – Spotted Leaf" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/10/Spotted-Leaf-header-792x475.jpg" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/10/Spotted-Leaf-header-584x350.jpg 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/10/Spotted-Leaf-header-792x475.jpg 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/we-want-to-be-the-nike-of-plants-how-a-plant-shop-owner-transformed-her-passion-into-a-brand/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb73aaa-title"> ‘We want to be the Nike of plants’: how a plant shop owner transformed her passion into a brand</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> October 29, 2024</div> <p class="c-card__description t-body" > Sam Shaw reveals her key insights as a business owner, highlighting the balance of dual revenue streams, nurturing brand authenticity, and knowing when to seek help and scale for sustainable…</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb73aaa-link" aria-labelledby="p-6746a4eb73aaa-title" aria-describedby="p-6746a4eb73aaa-link" data-js="target-link" href="https://blog.yelp.com/businesses/we-want-to-be-the-nike-of-plants-how-a-plant-shop-owner-transformed-her-passion-into-a-brand/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/meet-the-trailblazing-entrepreneurs-celebrating-20-years-on-yelp/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="microsoft-365-bWL-c09Ys80-unsplash" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/09/microsoft-365-bWL-c09Ys80-unsplash-792x475.jpg" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/09/microsoft-365-bWL-c09Ys80-unsplash-584x350.jpg 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/09/microsoft-365-bWL-c09Ys80-unsplash-792x475.jpg 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/meet-the-trailblazing-entrepreneurs-celebrating-20-years-on-yelp/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb7408d-title"> Meet the trailblazing entrepreneurs celebrating 20 years on Yelp</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> September 23, 2024</div> <p class="c-card__description t-body" > These thriving entrepreneurs were some of the first on Yelp. Find inspiration in their stories.</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb7408d-link" aria-labelledby="p-6746a4eb7408d-title" aria-describedby="p-6746a4eb7408d-link" data-js="target-link" href="https://blog.yelp.com/businesses/meet-the-trailblazing-entrepreneurs-celebrating-20-years-on-yelp/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/passion-culture-and-community-how-dalone-skateboards-is-building-a-legacy/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="Video thumbnail for youtube video k1j41j91rgw" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/07/k1j41j91rgw-792x475.jpg" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/07/k1j41j91rgw-584x350.jpg 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/07/k1j41j91rgw-792x475.jpg 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/passion-culture-and-community-how-dalone-skateboards-is-building-a-legacy/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb74636-title"> Passion, culture, and community: how Dalone Skateboards is building a legacy</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> July 23, 2024</div> <p class="c-card__description t-body" > Watch the inspiring journey of Jerome Damon, founder of Dalone Skateboards, as he transforms his passion for skateboarding into a thriving business, integrating his Navajo heritage, culture, and community into…</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb74636-link" aria-labelledby="p-6746a4eb74636-title" aria-describedby="p-6746a4eb74636-link" data-js="target-link" href="https://blog.yelp.com/businesses/passion-culture-and-community-how-dalone-skateboards-is-building-a-legacy/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/how-the-reviews-of-yelps-1-italian-restaurant-reflect-its-business-goals/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="Photo-of-Fratellinos-pappardelle-al-porcini-from-Jonathan-T.-on-Yelp" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/07/Photo-of-Fratellinos-pappardelle-al-porcini-from-Jonathan-T.-on-Yelp-792x475.jpg" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/07/Photo-of-Fratellinos-pappardelle-al-porcini-from-Jonathan-T.-on-Yelp-584x350.jpg 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/07/Photo-of-Fratellinos-pappardelle-al-porcini-from-Jonathan-T.-on-Yelp-792x475.jpg 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/how-the-reviews-of-yelps-1-italian-restaurant-reflect-its-business-goals/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb74b6e-title"> How the reviews of Yelp’s #1 Italian restaurant reflect its business goals</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> July 8, 2024</div> <p class="c-card__description t-body" > See how owner Beto DiCarlo’s business goals—from creating a familial environment to continued support for his employees—come to life in the glowing reviews customers have left for his restaurant, Fratellino.</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb74b6e-link" aria-labelledby="p-6746a4eb74b6e-title" aria-describedby="p-6746a4eb74b6e-link" data-js="target-link" href="https://blog.yelp.com/businesses/how-the-reviews-of-yelps-1-italian-restaurant-reflect-its-business-goals/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/greatest-hits-from-behind-the-review-season-two/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="BTR Season 2 wrap-up FI" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/06/BTR-Season-2-wrap-up-FI-792x475.png" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/06/BTR-Season-2-wrap-up-FI-584x350.png 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/06/BTR-Season-2-wrap-up-FI-792x475.png 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/greatest-hits-from-behind-the-review-season-two/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb75130-title"> Greatest hits from season 2 of Behind the Review</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> June 13, 2024</div> <p class="c-card__description t-body" > Check out the best advice, words of inspiration, and small business secrets from Behind the Review’s second season.</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb75130-link" aria-labelledby="p-6746a4eb75130-title" aria-describedby="p-6746a4eb75130-link" data-js="target-link" href="https://blog.yelp.com/businesses/greatest-hits-from-behind-the-review-season-two/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/standing-out-in-a-saturated-market-lessons-from-shuggies-on-innovation-and-identity/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="Shuggies FI" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/06/Shuggies-FI-792x475.png" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/06/Shuggies-FI-584x350.png 584w 350h, https://blog.yelp.com/wp-content/uploads/2024/06/Shuggies-FI-792x475.png 792w 475h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/standing-out-in-a-saturated-market-lessons-from-shuggies-on-innovation-and-identity/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb756ea-title"> Standing out in a saturated market: lessons from Shuggie’s on innovation and identity</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> June 11, 2024</div> <p class="c-card__description t-body" > Shuggie’s, a trailblazing restaurant, exemplifies how embracing innovation in sourcing, product development, and customer experience can distinguish a business in a saturated market.</p> </div> </div> <p class="c-card__cta"> <a class="c-block__cta-link a-cta c-card__cta-link" id="p-6746a4eb756ea-link" aria-labelledby="p-6746a4eb756ea-title" aria-describedby="p-6746a4eb756ea-link" data-js="target-link" href="https://blog.yelp.com/businesses/standing-out-in-a-saturated-market-lessons-from-shuggies-on-innovation-and-identity/"> Read more</a> </p> </article> <article class="c-card--has-image c-card has-target-link" > <div class="c-card__media"> <a class="c-card__link" href="https://blog.yelp.com/businesses/behind-the-review-lessons-from-a-top-pizza-spot-with-4000-reviews-on-yelp/"> <span></span></a> <figure class="c-card__image c-image" > <img class="c-image__image lazyload" alt="BTR il Canale FI" data-expand="200" data-parent-fit="width" data-src="https://blog.yelp.com/wp-content/uploads/2024/04/BTR-il-Canale-FI.png" srcset="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" data-sizes="(min-width: 1260px) 1260px, 100vw" data-srcset="https://blog.yelp.com/wp-content/uploads/2024/04/BTR-il-Canale-FI-584x350.png 584w 350h" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div 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src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/shims/five-three.png" /> </figure> </div> <div class="c-card__content"> <a class="t-tag c-card__meta c-card__meta--primary t-tag--primary" href="https://blog.yelp.com/category/businesses/"> Businesses</a> <div class="c-card__content--wrapper"> <a class="c-card__link" href="https://blog.yelp.com/businesses/the-secret-sauce-of-uncle-afs-the-10-restaurant-from-yelps-top-100/"> <span></span></a> <h2 class="c-card__title h4" id="p-6746a4eb761fa-title"> The secret sauce of Uncle Af’s, the #10 restaurant from Yelp’s Top 100</h2> <div class="c-card__date c-card__meta c-card__meta--secondary t-body"> March 4, 2024</div> <p class="c-card__description t-body" > Community is everything at Uncle Af’s, which earned the #10 spot on Yelp’s Top 100 Places to Eat of 2024. 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