Yelp Trends & Insights

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class='nav-link-dropdown-covid-anniversary' href='/covid-19-anniversary'>COVID-19 Anniversary</a> <a class='nav-link-dropdown-closures-092020' href='/business-closures-update-sep-2020'>September Report</a> <a class='nav-link-dropdown-school-2020' href='/back-to-school-2020'>Back-to-School Edition</a> <a class='nav-link-dropdown-coronavirus-june' href='/yelp-coronavirus-economic-impact-report'>June 2020 Economic Report</a> </div> </div> </div> <div class='item nav-link-reports'> <p>Trend Reports <i class='fas fa-chevron-down'></i></p> <div class='dropdown' style='width: 220px'> <div class="nav-dropdown-section"> <p>2025</p> <a class='nav-link-dropdown-2025-trends' href='/2025-yelp-trend-forecast'>2025 Trend Forecast</a> </div> <div class="nav-dropdown-section"> <p>2024</p> <a class='nav-link-dropdown-yelp-20-anniversary' href='https://blog.yelp.com/news/yelp-20th-anniversary/' target="_blank">Yelp’s 20th Anniversary</a> <a class='nav-link-dropdown-summer-home-trends-2024' href='/summer-home-trends-2024'>2024 Summer Home Trends</a> <a class='nav-link-dropdown-sheconomy-2024' href='/sheconomy-trend-report-2024'>She-conomy Trend Report 2024</a> <a class='nav-link-dropdown-2024-trends' href='/2024-trends'>2024 Trend Forecast</a> </div> <div class="nav-dropdown-section"> <p>2023</p> <a href='https://www.yelp.com/article/top-summer-home-outdoor-trends-of-2023-with-hgtvs-carmeon-hamilton' target="_blank">2023 Summer Home Trends</a> <a href='https://blog.yelp.com/news/yelp-reveals-what-to-expect-in-food-beauty-and-home-in-2023/' target="_blank">2023 Trend Forecast</a> </div> <div class="nav-dropdown-section"> <p>2022</p> <a href='https://blog.yelp.com/wp-content/uploads/2021/12/Yelp-2022-Food-Trend-Forecast-Report.pdf' target="_blank">2022 Food & Dining Trend Forecast</a> <a href='https://blog.yelp.com/wp-content/uploads/2021/12/Yelp-2022-Home-Trend-Forecast-Report.pdf' target="_blank">2022 Home Trend Forecast</a> </div> <div class="nav-dropdown-section"> <p>2021</p> <a href='https://blog.yelp.com/wp-content/uploads/2020/11/Yelp-2021-Trend-Forecast-FINAL.pdf' target="_blank">2021 Trend Forecast</a> <a href='https://blog.yelp.com/wp-content/uploads/2021/06/DG11275-Yelp-Summer-Home-Trends_6.22.2021.pdf' target="_blank">2021 Backyard Trend Report</a> </div> <div class="nav-dropdown-section"> <p>2020</p> <a href='https://blog.yelp.com/community/the-top-10-food-trends-to-look-for-in-2020/' target="_blank">2020 Food Trend Forecast</a> <a href='https://blog.yelp.com/news/the-top-10-health-wellness-trends-to-look-for-in-2020/' target="_blank">2020 Health & Wellness Trend Forecast</a> <a href='https://blog.yelp.com/community/the-top-10-beauty-trends-to-look-for-in-2020/' target="_blank">2020 Beauty Trend Forecast</a> </div> </div> </div> <div class='item nav-link-reports'> <p>Industry Insights <i class='fas fa-chevron-down'></i></p> <div class='dropdown' style='width: 220px'> <div class="nav-dropdown-section"> <p>Restaurant Insights</p> <a class='nav-link-dropdown-restaurants-2024' href='/state-of-the-restaurant-industry-2024'>State of the Restaurant Industry 2024</a> <a class='nav-link-dropdown-restaurants-2023' href='/state-of-the-restaurant-industry-2023'>State of the Restaurant Industry 2023</a> <a class='nav-link-dropdown-restaurants-2022' href='/state-of-the-restaurant-industry-2022'>State of the Restaurant Industry 2022</a> </div> <div class="nav-dropdown-section"> <p>Service Insights</p> <a href='https://blog.yelp.com/news/brown-friday-2024/' target="_blank">Brown Friday 2024</a> <a class='nav-link-dropdown-state-of-services-2024' href='/state-of-services-2024'>State of Services 2024</a> <a href='https://blog.yelp.com/news/yelp-weather-report/' target="_blank">2024 Weather Report</a> <a href='https://blog.yelp.com/news/number-one-for-number-two-yelp-reveals-list-of-americas-most-clogged-up-plumbing-cities-for-brown-friday/' target="_blank">Brown Friday 2023</a> </div> <div class="nav-dropdown-section"> <p>Brand Insights</p> <a class='nav-link-dropdown-malls-2024' href='/evolution-of-the-mall-report'>Evolution of the Mall</a> <a class='nav-link-dropdown-fastest-growing-brands-2024' href='/fastest-growing-brands-2024'>Fastest Growing Brands 2024</a> <a href='https://blog.yelp.com/news/yelp-announces-the-50-most-loved-brands-in-the-us/' target="_blank">Most Loved Brands</a> </div> </div> </div> <a class='nav-link-about item' href='/about'> <p>About</p> </a> </div> <div class='right mobile'> <div class='menu-wrapper'> <div class='hamburger-menu'></div> </div> </div> </div> </div> <div class='mobile-menu'> <div class='menu-row'> <a class='nav-link-trend-tracker item item-flex' href='/trend-tracker'> <p>Trend Tracker<p> <p class="pill">New</p> </a> </div> <div class='menu-row nav-link-reports'> <p>Economic Analyses</p> <p class="sub-category">Business Openings</p> <div class='reports'> <a class='nav-link-dropdown-biz-openings-eoy-2023' href='/business-openings-report-2023'>Business Openings Report 2023</a> <a class='nav-link-dropdown-biz-openings-h1-2023' href='/business-openings-report-h1-2023'>Business Openings Report H1 2023</a> <a class='nav-link-dropdown-biz-openings-2022' href='/business-openings-report-2022'>Business Openings Report 2022</a> <a class='nav-link-dropdown-downtown-analysis' href='/downtown-analysis'>Downtown Analysis</a> </div> <p class="sub-category">Remote Work Report</p> <div class='reports'> <a class='nav-link-dropdown-remote-work-report-2024' href='/remote-work-report-2024'>2024 Remote Work Report</a> <a class='nav-link-dropdown-remote-work-report' href='/remote-work-report'>2023 Remote Work Report</a> </div> <p class="sub-category">Economic Impact Reports</p> <div class='reports'> <a class='nav-link-dropdown-beyonce-impact-report' href='/beyonce-impact-report'>The Beyoncé Bump</a> <a class='nav-link-dropdown-diverse-owners' href='/diverse-business-report'>Diverse Business Report</a> </div> <p class="sub-category">Yelp Economic Average</p> <div class='reports reports-long'> <a class='nav-link-dropdown-Q32022' href='/yea-q3-2022'>Q3 2022</a> <a class='nav-link-dropdown-Q22022' href='/yea-q2-2022'>Q2 2022</a> <a class='nav-link-dropdown-Q12022' href='/yea-q1-2022'>Q1 2022</a> <a class='nav-link-dropdown-Q42021' href='/yea-q4-2021'>2021 Annual Report</a> <a class='nav-link-dropdown-Q32021' href='/yea-q3-2021'>Q3 2021</a> <a class='nav-link-dropdown-Q22021' href='/yea-q2-2021'>Q2 2021</a> <a class='nav-link-dropdown-Q12021' href='/yea-q1-2021'>Q1 2021</a> <a class='nav-link-dropdown-Q42020' href='/yea-q4-2020'>2020 Annual Report</a> <a class='nav-link-dropdown-Q32020' href='/yea-q3-2020'>Q3 2020</a> <a class='nav-link-dropdown-Q22020' href='/yea-q2-2020'>Q2 2020</a> <a class='nav-link-dropdown-Q12020' href='/yea-q1-2020'>Q1 2020</a> <a class='nav-link-dropdown-Q42019' href='/yea-q4-2019'>2019 Annual Report</a> <a class='nav-link-dropdown-Q32019' href='/q32019'>Q3 2019</a> <a class='nav-link-dropdown-Q22019' href='/q22019'>Q2 2019</a> <a class='nav-link-dropdown-Q12019' href='/q12019'>Q1 2019</a> <a class='nav-link-dropdown-Q42018' href='/q42018'>Q4 2018</a> </div> <p class="sub-category">COVID Economic Reports</p> <div class='reports'> <a class='nav-link-dropdown-covid-second-anniversary' href='/covid-19-second-anniversary'>COVID-19 Second Anniversary</a> <a class='nav-link-dropdown-june-2021' href='/june-economic-recovery-report'>June 2021 Economic Recovery Report</a> <a class='nav-link-dropdown-covid-anniversary' href='/covid-19-anniversary'>COVID-19 Anniversary</a> <a class='nav-link-dropdown-closures-092020' href='/business-closures-update-sep-2020'>September Report</a> <a class='nav-link-dropdown-school-2020' href='/back-to-school-2020'>Back-to-School Edition</a> <a class='nav-link-dropdown-coronavirus-june' href='/yelp-coronavirus-economic-impact-report'>June 2020 Economic Report</a> </div> </div> <div class='menu-row nav-link-reports'> <p>Trend Reports</p> <p class="sub-category">2025</p> <a class='nav-link-dropdown-2025-trends' href='/2025-yelp-trend-forecast'>2025 Trend Forecast</a> <p class="sub-category">2024</p> <div class='reports'> <a class='nav-link-dropdown-yelp-20-anniversary' href='https://blog.yelp.com/news/yelp-20th-anniversary/' target="_blank">Yelp’s 20th Anniversary</a> <a class='nav-link-dropdown-summer-home-trends-2024' href='/summer-home-trends-2024'>2024 Summer Home Trends</a> <a class='nav-link-dropdown-sheconomy-2024' href='/sheconomy-trend-report-2024'>She-conomy Trend Report 2024</a> <a class='nav-link-dropdown-2024-trends' href='/2024-trends'>2024 Trend Forecast</a> </div> <p class="sub-category">2023</p> <div class='reports'> <a href='https://www.yelp.com/article/top-summer-home-outdoor-trends-of-2023-with-hgtvs-carmeon-hamilton' target="_blank">2023 Summer Home Trends</a> <a href='https://blog.yelp.com/news/yelp-reveals-what-to-expect-in-food-beauty-and-home-in-2023/' target="_blank">2023 Trend Forecast</a> </div> <p class="sub-category">2022</p> <div class='reports'> <a href='https://blog.yelp.com/wp-content/uploads/2021/12/Yelp-2022-Food-Trend-Forecast-Report.pdf' target="_blank">2022 Food & Dining Trend Forecast</a> <a href='https://blog.yelp.com/wp-content/uploads/2021/12/Yelp-2022-Home-Trend-Forecast-Report.pdf' target="_blank">2022 Home Trend Forecast</a> </div> <p class="sub-category">2021</p> <div class='reports'> <a href='https://blog.yelp.com/wp-content/uploads/2020/11/Yelp-2021-Trend-Forecast-FINAL.pdf' target="_blank">2021 Trend Forecast</a> <a href='https://blog.yelp.com/wp-content/uploads/2021/06/DG11275-Yelp-Summer-Home-Trends_6.22.2021.pdf' target="_blank">2021 Backyard Trend Report</a> </div> <p class="sub-category">2020</p> <div class='reports'> <a href='https://blog.yelp.com/community/the-top-10-food-trends-to-look-for-in-2020/' target="_blank">2020 Food Trend Forecast</a> <a href='https://blog.yelp.com/news/the-top-10-health-wellness-trends-to-look-for-in-2020/' target="_blank">2020 Health & Wellness Trend Forecast</a> <a href='https://blog.yelp.com/community/the-top-10-beauty-trends-to-look-for-in-2020/' target="_blank">2020 Beauty Trend Forecast</a> </div> </div> <div class='menu-row nav-link-reports'> <p>Industry Insights</p> <p class="sub-category">State of the Restaurant Industry</p> <div class='reports'> <a class='nav-link-dropdown-restaurants-2024' href='/state-of-the-restaurant-industry-2024'>State of the Restaurant Industry 2024</a> <a class='nav-link-dropdown-restaurants-2023' href='/state-of-the-restaurant-industry-2023'>State of the Restaurant Industry 2023</a> <a class='nav-link-dropdown-restaurants-2022' href='/state-of-the-restaurant-industry-2022'>State of the Restaurant Industry 2022</a> </div> <p class="sub-category">Service Insights</p> <div class='reports'> <a href='https://blog.yelp.com/news/brown-friday-2024/' target="_blank">Brown Friday 2024</a> <a class='nav-link-dropdown-state-of-services-2024' href='/state-of-services-2024'>State of Services 2024</a> <a href='https://blog.yelp.com/news/yelp-weather-report/' target="_blank">2024 Weather Report</a> <a href='https://blog.yelp.com/news/number-one-for-number-two-yelp-reveals-list-of-americas-most-clogged-up-plumbing-cities-for-brown-friday/' target="_blank">Brown Friday 2023</a> </div> <p class="sub-category">Brand Insights</p> <div class='reports'> <a class='nav-link-dropdown-malls-2024' href='/evolution-of-the-mall-report'>Evolution of the Mall</a> <a class='nav-link-dropdown-fastest-growing-brands-2024' href='/fastest-growing-brands-2024'>Fastest Growing Brands 2024</a> <a href='https://blog.yelp.com/news/yelp-announces-the-50-most-loved-brands-in-the-us/' target="_blank">Most Loved Brands</a> </div> </div> <div class='menu-row'> <a class='nav-link-about item' href='/about'> <p>About<p> </a> </div> </div> <section class="homepage-header nav-margin"> <img src="./assets/img/homepage/hero-399ca811c5.png" alt="A bar chart" /> <div class="homepage-wrapper"> <h1>Yelp Trends & Insights</h1> <h2>With hundreds of millions of reviews and photos, and millions of daily consumer interactions for local businesses across more than 1,500 categories, Yelp's unique and extensive data uncovers cultural trends, economic shifts, and brand insights across various industries.</h2> </div> </section> <section class='homepage-wrapper'>  <div class="swiper reports-carousel"> <div class="swiper-header"> <h3>Recent Reports</h3> <div class="swiper-buttons"> <input id="swiper-search" type="text" placeholder="Search for a report..." /> <div class="swiper-button-p"> <img src="./assets/img/homepage/arrow_back-75cc92f12a.svg" alt="" /> </div> <div class="swiper-button-n"><img src="./assets/img/homepage/arrow_forward-da8b739235.svg" alt="" /></div> </div> </div>  <div class="swiper-wrapper">  </div>  <div class="swiper-scrollbar"></div> <div class="swiper-no-results hidden"> <p>Sorry, no reports match your current search. </p> </div> </div></section> <section class="homepage-wrapper homepage-about"> <div class="side-by-side">  <div class="container"> <img class="feature-img" src=./assets/img/homepage/cultural-7bf0df7b91.png /> </div> <div class="container"> <div class="title"> <img src=./assets/img/homepage/flame-75b954f450.png /> <p>Cultural Trends</p> </div> <p class="prose">When consumer behaviors and trends change at a moment's notice, Yelp tracks these shifts in real time. Yelp consumer interest and search data uncovers changes in user behavior around cultural moments, while our extensive review text data predicts rising trends across food, beauty, and home.</p> <a class='item nav-link-methodology' href='/2025-yelp-trend-forecast' target> <p>2025 Trend Forecast</p> <img src="./assets/img/homepage/arrow_forward-da8b739235.svg" /> </a> </div> </div> <div class="side-by-side margin-top wrap-reverse">  <div class="container"> <div class="title"> <img src=./assets/img/homepage/trending-70b0ddba50.png /> <p>Economic Indicators</p> </div> <p class="prose">Yelp's proprietary data provides a near real-time measure of local U.S. economies. By analyzing new business openings, search trends, and consumer interest across a broad range of business categories, we're able to provide unique insights into the strength of local economies and consumer behavior across the U.S. on a granular level.</p> <a class='item nav-link-methodology' href='/state-of-services-2024' target> <p>State of Services 2024</p> <img src="./assets/img/homepage/arrow_forward-da8b739235.svg" /> </a> </div> <div class="container"> <img class="feature-img" src=./assets/img/homepage/economic-08f20432bc.png /> </div> </div> <div class="side-by-side margin-top">  <div class="container"> <img class="feature-img" src=./assets/img/homepage/brands-f76ab99a32.png /> </div> <div class="container"> <div class="title"> <img src=./assets/img/homepage/stars-60fea96fc4.png /> <p>Brand & Industry Insights</p> </div> <p class="prose">Millions of people rely on Yelp for business information about their favorite brands and local businesses across thousands of categories, whether it’s to satisfy a food craving, find a service provider for their home, or locate the nearest retail store. Using Yelp ratings, review text, and business information, our data can uncover industry insights and emerging consumer trends.</p> <a class='item nav-link-methodology' href='/evolution-of-the-mall-report' target> <p>Evolution of the Mall 2024</p> <img src="./assets/img/homepage/arrow_forward-da8b739235.svg" /> </a> </div> </div> </section> <section class="homepage-wrapper divider-wrapper"> <div class="divider"></div> </section> <section class="homepage-wrapper homepage-last-quarter" id="last-quarter-section" > <h3>Key Findings from Yelp’s Latest Report</h3> <div class="side-by-side margin-top margin-bottom last-quarter-carousel"> <div class="container"> <img src="./assets/img/malls2024/feature-6c2881eb67.gif" /> </div> <div class="container"> <p class="title">Evolution of the Mall 2024</p> <p class="prose">Yelp data reveals a shift in the traditional mall landscape, evolving from retail-centric spaces to hubs for dining and entertainment. Over the past five years, dining has become a primary attraction, with 17 of the top 25 mall brands now in the food category. Restaurants like The Cheesecake Factory and Din Tai Fung lead the top mall brands, alongside venues like AMC that blend entertainment with dining. New food businesses in malls have grown since pre-pandemic levels, with bubble tea experiencing a remarkable 113% increase. Interest in malls is particularly strong in the Northeast, with New York searches up 28% since 2019.</p> <a class='last-quarter-button' href='/evolution-of-the-mall-report'> <p>Read Now</p> <img src="./assets/img/homepage/arrow_up_right-4411b814c3.svg" /> </a> </div> </div> </section> <section class="homepage-wrapper divider-wrapper"> <div class="divider"></div> </section> <section class="homepage-wrapper"> <h3>As Seen In</h3> <div class="logos"> <div class="logos-row"> <a href="https://abcnews.go.com/Business/16000-restaurants-closed-permanently-due-pandemic-yelp-data/story?id=71943970" target="_blank" class="logo abcnews" > <img src="./assets/img/logos/abcnews-da88c2600f.png" /> </a> <a href="https://apnews.com/843c9b4096c78fbe93165ed4f792af57" target="_blank" class="logo ap" > <img src="./assets/img/ap-235c6d7869.png" /> </a> <a href="https://www.apartmenttherapy.com/yelp-2022-summer-trend-report-37097363" target="_blank" class="logo reuters" > <img src="./assets/img/logos/apttherapy-241f97f026.png" /> </a> <a href="https://www.architecturaldigest.com/story/diy-diary-jeremiah-brent-expert-advice-designing-deck" target="_blank" class="logo" > <img src="./assets/img/logos/ad-f8900ee94f.png" /> </a> <a href="https://www.axios.com/2023/08/29/businesses-yelp-economy-growth-concerts-travel-home-improvement" target="_blank" class="logo axios" > <img src="./assets/img/logos/axios-f4a17ec072.png" /> </a> <a href="https://www.bloomberg.com/news/articles/2021-05-11/the-business-case-for-car-free-streets?sref=g9m42fEO" target="_blank" class="logo bloomberg" > <img src="./assets/img/logos/bloomberg-3c647a2c6e.png" /> </a> <a href="https://www.businessinsider.com/yelp-support-for-black-owned-businesses-reaches-historic-levels-2020-7#:~:text=Support%20for%20Black%2Downed%20businesses%20skyrocketed%20to%20historic%20levels%20in,to%20a%20new%20Yelp%20report&text=Search%20activity%20for%20Black%2Downed,the%20same%20period%20last%20year." target="_blank" class="logo businessinsider" > <img src="./assets/img/logos/businessinsider-c7dc35d9f9.png" /> </a> <a href="https://www.cnbc.com/2021/04/21/yelp-says-more-than-500000-new-businesses-opened-in-past-year.html" target="_blank" class="logo cnbc" > <img src="./assets/img/logos/cnbc-24654bc68d.png" /> </a> <a href="https://twitter.com/jchatterleyCNN/status/1288195360951803907?s=20" target="_blank" class="logo cnn" > <img src="./assets/img/logos/cnn-6fb843195f.png" /> </a> <a href="https://www.forbes.com/sites/katedingwall/2022/11/30/is-the-newest-trend-in-cocktailspickles/?sh=50ca2f833664" target="_blank" class="logo forbes" > <img src="./assets/img/logos/forbes-612045de09.png" /> </a> <a href="https://www.marketwatch.com/story/open-for-business-u-s-companies-are-reopening-or-forming-at-a-frantic-pace-11626868216" target="_blank" class="logo marketwatch" > <img src="./assets/img/logos/marketwatch-52b7158d84.png" /> </a> <a href="https://www.marketplace.org/2023/09/22/6-p-m-dinner-reservations-are-losing-their-stigma/" target="_blank" class="logo marketplace" > <img src="./assets/img/logos/marketplace-ff30402441.png" /> </a> <a href="https://www.reuters.com/article/us-usa-economy-yelp-businesses/u-s-virus-surge-in-june-preceded-by-may-surge-in-yelp-entries-for-bars-restaurants-idUSKCN24N1JY" target="_blank" class="logo reuters" > <img src="./assets/img/logos/reuters-3fb8d12a8e.png" /> </a> <a href="https://www.nytimes.com/2020/09/17/business/many-business-owners-are-too-deeply-in-debt-to-survive-without-rent-concessions.html" target="_blank" class="logo newyorktimes" > <img src="./assets/img/logos/newyorktimes-a547db9068.png" /> </a> <a href="https://www.wsj.com/articles/140-000-businesses-listed-on-yelp-are-still-closed-because-of-covid-19-pandemic-11593057601" target="_blank" class="logo wsj" > <img src="./assets/img/logos/wsj-281fe8508a.png" /> </a> <a href="https://www.washingtonpost.com/business/2023/09/01/pizza-favorite-styles-chicago/" target="_blank" class="logo washingtonpost" > <img src="./assets/img/logos/washingtonpost-6719239637.png" /> </a> <a href="https://www.today.com/home/decorating/bobby-berk-jonathan-scott-zooey-deschanel-home-rcna36376" target="_blank" class="logo" > <img src="./assets/img/logos/today-fae781ef50.png" /> </a> <a href="https://www.usatoday.com/story/tech/2020/07/23/yelp-says-half-restaurants-brought-down-covid-19-wont-reopen/5492283002/" target="_blank" class="logo usatoday" > <img src="./assets/img/logos/usatoday-e82db2a9eb.png" /> </a> </div> </div> <div class="videos">  <div class="video"> <video poster="./assets/img/homepage/beyonceThumbnail-4137a7658b.jpeg" controls src="https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2023/07/230729_gma_ganss_748_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8" type="application/x-mpegurl" ></video> </div> <div class="video"> <iframe width="100%" height="100%" src="https://www.youtube.com/embed/kyTU_0DtqT0?si=II3Iewo_d2wo7ASR" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen ></iframe> </div> </div> </section> <section class="homepage-wrapper divider-wrapper"> <div class="divider"></div> </section> <section class="homepage-wrapper reduce-padding-bottom"> <h3>What Industry Experts Have Said</h3> <div class="quotation-wrapper"> <div class="quotation"> <i class="fas fa-quote-left"></i> </div> <p>Yelp data can complement government surveys by measuring economic activity in close to real time, at a granular level, and at a variety of geographic scales.</p> <a href="https://www.aeaweb.org/articles?id=10.1257/pandp.20181034" target="_blank" > <p class="logo">-Michael Luca</p> <p class="logo sub">Associate Professor of Business Administration, Harvard Business School</p></a> </div> </section> <section 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