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Retargeting with Matched Audiences | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa427551%3Ftrk%3Dhc-articlePage-peopleAlsoViewed&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa427551%3Ftrk%3Dhc-articlePage-peopleAlsoViewed" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Retargeting with Matched Audiences </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(427551,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Retargeting with Matched Audiences allows you to build audiences of LinkedIn member accounts that:</p><ul><li>Visited a page on your website </li><li>Engaged with a single image ad </li><li>Engaged with a document ad </li><li>Viewed a video ad </li><li>Opened or submitted a Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Learn more about each option in the sections below. </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-6rffn" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Website audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-6rffn" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Website retargeting allows you to create an audience based on members who visited a specific page on your site. You’ll need to <a rel="" href="/help/lms/answer/65513">install the LinkedIn Insight Tag</a> on your site to enable website retargeting. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Learn how to <a rel="" href="/help/lms/answer/73934">create a website audience</a>. </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-5w1ha" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Single image ad audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-5w1ha" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Single image ad retargeting allows you to create an audience based on members who’ve engaged with your single image ad on LinkedIn. You can choose to create the audience based on any interactions people had with your ad or when people perform chargeable clicks on your ad. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a single image ad audience, you can also choose how recently individuals engaged with your single image ad (with options from 30 to 365 days in the past) and select the single image campaigns you want to create your audience from.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Note</strong>: The total engagement metric of the campaign will not correspond directly to the number of unique people you reach. You’ll see the estimated number of people in your audience count when the audience is <strong>Ready</strong>. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a713230" target="_self">create a single image ad audience</a>.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-owuzw" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Document ad audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-owuzw" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Document ads retargeting allows you to create an audience based on members who’ve engaged with your document ads on LinkedIn. You can create an audience based on people who have downloaded or interacted with your ad or when people perform chargeable clicks on your ad. </p> <p>When you create a document ads audience, you’ll choose how recently individuals engaged with your document ads (with options from 30 to 365 days in the past) and select the document ads campaigns you want to create your audience from. </p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-uzm7s" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Video audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-uzm7s" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Video retargeting allows you to create an audience based on members who viewed almost all or part of your video ads. You can choose to create the audience based on people who viewed 25%, 50%, 75%, or 97% of your video ad. You can also set how recently those individuals viewed the ad from options between 30 days in the past to 365 days in the past. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When you create a video audience, you’ll select video ad campaigns to retarget. You’ll see the number of video views based on the campaigns, completion rate, and time range you select. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <strong>Note:</strong> The number of video views will not correspond directly to matched LinkedIn members. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn how to <a rel="" href="/help/lms/answer/122355" target="_self">create a video audience</a>.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-t4hf4" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Lead Gen Form audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-t4hf4" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Lead Gen Form retargeting allows you to create an audience based on members who opened or submitted your Lead Gen Form. You'll also be able to choose how recently individuals engaged with your Lead Gen Form with options from 30 days in the past to 365 days in the past.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When you create a Lead Gen Form audience, you’ll select Lead generation campaigns to retarget. You’ll see the number of Lead Gen Form opens or completions for the campaigns, engagement, and time range you select. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <strong>Note:</strong> The number of Lead Gen Form opens or submissions will not correspond directly to matched LinkedIn members. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn how to <a rel="" href="/help/lms/answer/122356" target="_self">create a Lead Gen Form audience</a>.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-so918" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Conversation ad audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-so918" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a conversation ads audience, you’ll choose: </p><ul><li>How someone engaged with the ad: <br> <ul><li>Opened a conversation <br> </li><li>Clicked any call-to-action <br> </li></ul></li><li>The time range of when your audience engaged with your ad. You can select from 30, 60, 90, 180, or 365 days in the past. </li><li>The campaigns you want to create your audience from. </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a5991871" target="_self">create a conversation ad audience</a>.</p> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-njp48" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Company Page audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-njp48" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Company Page retargeting allows you to create an audience based on members who have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your Page. You’ll also be able to choose how recently members in the audience viewed or interacted with your LinkedIn Page.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Company Page audience, you’ll be able to see how many people have recently viewed or clicked on a call-to-action button on your page.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn how to <a rel="" href="/help/lms/answer/a424101/" target="_self">create a Company Page audience</a>.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our <a rel="" href="https://www.linkedin.com/help/lms/answer/a417950" target="_self">best practices for LinkedIn Ads audience targeting</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-4m7sm" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Event audiences</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-4m7sm" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Event retargeting allows you to create an audience based on members who selected to attend your LinkedIn Event. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When you create an event audience, you’ll be able to choose to include both upcoming and past Events hosted on your LinkedIn Page. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a421211/" target="_self">create an event audience</a>.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p>Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our <a rel="" href="https://www.linkedin.com/help/lms/answer/a417950" target="_self">best practices for LinkedIn Ads audience targeting</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-gb6up" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Conversions API</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-gb6up" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Build audiences with signals from Conversions API to retarget and nurture audiences who have shown interest and are more likely to convert into customers down the funnel. With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API allows you to send marketing data directly from your server to LinkedIn to measure the performance of your LinkedIn campaigns and power campaign optimization.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about <a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">Conversions API</a>.</p> </div> </div> <!----> </div> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Once you create your audience, it'll start building by matching LinkedIn member accounts that meet the selected criteria. Your audience will need at least 300 member accounts to be used in campaign targeting.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>To optimize your audience scale, you can select up to 200 campaigns and choose a longer lookback window.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong> </p><ul><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a420552" target="_self">LinkedIn Matched Audiences</a></strong> </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a422348" target="_self">Engagement metrics in Campaign Manager</a></strong> </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a420751/" target="_self">Set up campaign targeting in Campaign Manager</a></strong> </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a423690/" target="_self">Target audience size best practices</a></strong> </li><li><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a1377941" target="_self">Understanding Website Actions</a></strong></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">LinkedIn Conversions API</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-ef387" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Get started with LinkedIn website retargeting </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-ef387" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to members on LinkedIn for further engagement. You can also use website retargeting with LinkedIn demographic segments for more refined targeting.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ways to build your website retargeting audience</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a website retargeting audience, you can create an audience based on:</p> <ul> <li>Actions taken on your website, known as Website Actions - Using the Insight Tag, all your website’s button clicks, page visits, and form submissions are automatically collected and available to use as a base for your retargeting audience. Keep in mind, we are gradually making this feature available, and it may not be available for your ad campaign at this time.</li> <li>Manually adding URLs - You can choose to build your website audience from visitors that visit a page on your site that starts with, equals, or contains the URL.</li> </ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420433?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Get started with LinkedIn website retargeting”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-aww9k" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create a video audience with Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-aww9k" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> To create a video audience: </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Sign in to Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <li-icon type="sales-navigator-app-icon"></li-icon> <strong>Plan <li-icon type="chevron-down-icon"></li-icon></strong> on the left menu, then click <strong>Audiences</strong>.</p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427086?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create a video audience with Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-2ttxh" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create a Company Page audience </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-2ttxh" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Company Page audiences are an option within <a rel="" href="https://www.linkedin.com/help/lms/answer/a420552/" target="_self">Matched Audiences</a> that allow you to retarget LinkedIn members who engaged with your <a rel="" href="https://www.linkedin.com/help/lms/answer/a564078/" target="_self">LinkedIn Page</a>.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When creating a Company Page audience, you can choose how recently people in the audience engaged with your Page. You’ll also be able to choose whether people in your audience:</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424101?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create a Company Page audience”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-da5sc" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Set up campaign targeting for Classic campaigns </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-da5sc" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Existing audiences include:<br> </p><ul><li>Saved Audiences - Audiences you've created and saved to be used in future campaigns.</li><li><li-icon type="linkedin-inbug-color-icon"></li-icon> Audiences - Audience templates created by LinkedIn to help you reach various types of professionals.</li><li>Audiences - Custom audience segments that you can create, which include uploading a list of companies or contacts, retargeting, and predictive audiences.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420751?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Set up campaign targeting for Classic campaigns”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-8pwgq" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-8pwgq" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:</p><ul><li>Upload a list of companies or contacts </li><li>Retarget member accounts that: <ul><li>Visited a page on your website </li><li>Engaged with your single image ad </li><li>Engaged with your document ad </li><li>Viewed your video ad </li><li>Opened or submitted your Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API</li></ul></li><li>Integrate contacts from a third-party system</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420552?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <!----><!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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