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LinkedIn Conversions API | Marketing Solutions Help
<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>LinkedIn Conversions API | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="LinkedIn Conversions API"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="LinkedIn Conversions API | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content="LinkedIn Conversions API"> <meta name="og:url" content="https://www.linkedin.com/help/lms/answer/a1655394"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5030","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(1655394,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="/16ogr+YTfewniGRM6+j6w=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/answer/a1655394"> <!----> <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/kqnjxe4lquult2wh53f8nxdt" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/eyu17lkf6vsg7kzra0vc59dhy" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bgx32xxh5d2kzmy7ihmmx4l8d" defer type="text/javascript"></script> <!----> <!----> <script src="https://static.licdn.com/sc/h/dah7freax6g0ke4qb7ldi8lo9" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/74ve28hdtc8mw6w2g0inpz1vw" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/f2nrji8842qbbbdkma1xmhaco"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div> <!----> <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1655394&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1655394" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> LinkedIn Conversions API </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 days ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1655394,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Using Conversions API allows you to: </p><ul><li>Send marketing data directly from your server to LinkedIn to measure the performance of your LinkedIn campaigns and power campaign optimization using LinkedIn’s Conversions API.</li><li>Improve full-funnel measurement by connecting online and offline conversions to LinkedIn to measure performance across your entire customer journey. </li><li>Unlock stronger optimization by powering your campaign with multiple types of conversion data to drive more of the actions you care about. </li><li>Strengthen performance and privacy by driving a more efficient Cost Per Action with a reliable and secure data connection that doesn’t rely on cookie-based tracking. </li><li>Increase data control by deciding how you share data with LinkedIn.</li></ul> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Using Conversions API with the Insight Tag gives you a more complete view of your conversion tracking. We deduplicate information sent through Conversions API and Insight Tag, which means we identify if an event has been sent through both and only count it once. Learn more about <a rel="NOOPENER NOFOLLOW" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/conversions/deduplication" target="_blank">deduplication in the Microsoft Help Center</a>.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>When to use Conversions API</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Conversions API is a good choice to use to: </p><ul><li>Strengthen your existing conversion tracking. You can use Conversions API and the Insight Tag together to measure and optimize online and offline events across your customer journey. </li><li>You’d like to optimize your campaign toward qualified leads. To use qualified leads as the optimization goal for your campaign, we recommend setting up Conversions API first. Learn more about the <a rel="" href="https://www.linkedin.com/help/lms/answer/a6553958" target="_self">qualified leads optimization goal</a>. </li><li>Send data to LinkedIn continuously and automatically, as well as when you have larger volumes of conversions that need to be sent at high frequency. With a CSV document, you must manually upload your data, which can result in older information and requires more resources.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ways to implement Conversions API</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>There are two ways you can implement Conversions API. You can work with a LinkedIn Marketing Parter or build a direct integration. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header"> </th> <th class="artdeco-table-header">Partner integration</th> <th class="artdeco-table-header">Direct integration</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Overview</td> <td class="artdeco-table-cell">Choose from our partners to set up Conversions API without significant developer resources from your company. </td> <td class="artdeco-table-cell">Work with your developers to build a direct integration with Conversions API.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Use cases</td> <td class="artdeco-table-cell">You want a one-time setup and no ongoing support is required from your team.</td> <td class="artdeco-table-cell">You want to own data sharing from start to finish and to customize the integration to your exact needs. </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Resources</td> <td class="artdeco-table-cell">Typically fast to implement but might have potential associated fees.</td> <td class="artdeco-table-cell">Requires developer resources and ongoing maintenance, and implementation can take two to four weeks (on average). </td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you’d like to use a partner integration, you can currently choose from: </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1718034" target="_self">Google Tag Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1711115" target="_self">Zapier</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1716040" target="_self">Dreamdata</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1716041" target="_self">Supermetrics</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6214560" target="_self">Tealium</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6885098" target="_self">Factors.ai</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6235839" target="_self">Adobe</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6816407" target="_self">Hightouch</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a7124333" target="_self">Segment</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6888207" target="_self">HubSpot</a><br> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1711115" target="_self">Third-party integrations via Zapier</a>:<br> <ul><li>HubSpot via Zapier</li><li>Salesforce via Zapier</li><li>Marketo via Zapier</li><li>Active campaign via Zapier</li><li>Dynamics 365 via Zapier</li><li>Pipedrive via Zapier</li><li>Zoho via Zapier</li></ul></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you'd like to use a direct integration, review how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a1711116" target="_self">set up and create a conversion using Direct API</a>.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Best practices for privacy protection - Preparing for Conversions API</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn provides services that are meant to be used in a compliant manner. You're responsible for ensuring you’ve obtained any necessary permissions from your customers before sharing any data with a third-party, including with LinkedIn. LinkedIn is unable to provide legal guidance or recommendations to customers.<br> </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>We recommend you engage your internal stakeholders, such as your legal counsel, early in the process and share the following resources related to how data shared via Conversions API will be used: </p><ul><li><a rel="" href="https://www.linkedin.com/legal/l/dpa" target="_blank">LinkedIn's Data Processing Agreement</a> </li><li><a rel="" href="https://www.linkedin.com/legal/sas-terms" target="_blank">LinkedIn’s Ads Agreement</a><br> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Conversions API data privacy information</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Data terms and usage - Conversions API is covered by LinkedIn’s <a rel="" href="https://www.linkedin.com/legal/l/dpa" target="_blank">Data Processing Agreement</a>. Data shared via Conversions API will be used in accordance with Section 13 of <a rel="" href="https://www.linkedin.com/legal/sas-terms" target="_blank">LinkedIn's Ads Agreement</a>. </li><li>Pseudonymization - Email addresses are hashed using SHA-256. </li><li>Data retention - Data is deleted after 180 days. The only data that persists is the aggregate conversion reporting in Campaign Manager. In addition, LinkedIn can facilitate deletion requests within 180 days from customers where received. </li><li>Data storage - Data is stored in LinkedIn’s servers in the U.S. Please note that LinkedIn complies with the EU-U.S. Data Privacy Framework, which ensures an adequate level of protection for personal data transferred from the EU/EEA. Learn more about <a rel="" href="/help/lms/answer/a1343190" target="_blank">EU/EEA, UK, and Swiss data transfers</a>. </li><li>Data processing - All data processing is done by LinkedIn on LinkedIn’s servers in the U.S. No subcontractors or sub-processors are involved. </li><li>Member transparency and controls - LinkedIn members can access their <a rel="" href="https://www.linkedin.com/mypreferences/d/categories/ads" target="_blank">ad settings</a> at any time to control how their data, including data that is shared by a marketer via Conversions API, may be used for ads. Members also have the ability to have their data deleted, among other rights, as covered in Section 4 of our <a rel="" href="https://www.linkedin.com/legal/privacy-policy?src=re-other&veh=www.ecosia.org%7Cre-other#choices" target="_blank">Privacy Policy.</a> <br> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1657171" target="_self">Set up a Conversions API integration in Campaign Manager</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about Conversions API in the Microsoft Help Center</strong></p><ul><li><a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/conversions/getting-access-conversions?view=li-lms-2023-09" target="_self">Getting Started</a></li><li><a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api" target="_self">Conversions API</a></li><li><a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/conversions/deduplication" target="_self">Conversions Deduplication</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about Conversions API and Conversion Tracking</strong><br> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420536" target="_self">LinkedIn Conversion Tracking</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a489395" target="_self">Conversion statuses in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5938392" target="_self">Signal quality for Conversions API</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5538676" target="_self">Conversions API best practices</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5967630" target="_self">Deduplication for Conversion Tracking</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a6553958" target="_self">Qualified lead optimization goal for the lead generation objective</a><br> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more about data privacy</strong></p><ul><li><a rel="" href="https://www.linkedin.com/legal/l/dpa" target="_blank">LinkedIn's Data Processing Agreement</a> </li><li><a rel="" href="https://www.linkedin.com/legal/sas-terms" target="_blank">LinkedIn’s Ads Agreement</a> </li><li><a rel="" href="/help/lms/answer/a1343190" target="_blank">EU/EEA, UK, and Swiss data transfers</a> </li><li><a rel="" href="https://www.linkedin.com/legal/privacy-policy" target="_blank">LinkedIn’s Privacy Policy</a> </li><li><a rel="" href="https://www.linkedin.com/mypreferences/d/categories/ads" target="_blank">Your LinkedIn Ad Settings page</a> </li></ul> </div> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a136050" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a136050" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a136050"> Conversion Tracking </span> </a> </li> <li class="pill-list__item" id="topic-link-a335002" 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