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class="qodef-grid-inner clear"> <div class="qodef-grid-item qodef-page-content-section qodef-col--8"> <div class="qodef-blog qodef-m qodef--single"> <article class="qodef-blog-item qodef-e qodef-blog-item--info-on-image post-10541 post type-post status-publish format-standard has-post-thumbnail hentry category-presentations category-speakers"> <div class="qodef-e-inner"> <div class="qodef-e-media"> <div class="qodef-e-media-image"> <img loading="lazy" width="1414" height="2000" src="https://martechfestival.com/wp-content/uploads/2023/07/Bundesliga.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://martechfestival.com/wp-content/uploads/2023/07/Bundesliga.png 1414w, https://martechfestival.com/wp-content/uploads/2023/07/Bundesliga-424x600.png 424w, https://martechfestival.com/wp-content/uploads/2023/07/Bundesliga-724x1024.png 724w, https://martechfestival.com/wp-content/uploads/2023/07/Bundesliga-768x1086.png 768w, https://martechfestival.com/wp-content/uploads/2023/07/Bundesliga-1086x1536.png 1086w" sizes="(max-width: 1414px) 100vw, 1414px" /> </div> </div> <div class="qodef-e-content"> <div class="qodef-e-top-holder"> <div class="qodef-e-info"> <a href="https://martechfestival.com/category/presentations/" rel="tag">Presentations</a><span class="qodef-info-separator-single"></span><a href="https://martechfestival.com/category/speakers/" rel="tag">Speakers</a><div class="qodef-info-separator-end"></div> <a title="Title Text: " itemprop="dateCreated" href="https://martechfestival.com/2023/07/" class="entry-date published updated"> July 20, 2023</a><div class="qodef-info-separator-end"></div> </div> </div> <div class="qodef-e-text"> <h1 itemprop="name" class="qodef-e-title entry-title"> Join A Masterclass with Bjoern Koester and Dennis Galejski </h1> <div class="qodef-e-author-holder"> <span>by</span> <a itemprop="author" href="https://martechfestival.com/author/andrew/" class="qodef-e-info-author"> Andrew</a><div class="qodef-info-separator-end"></div> </div> <p>MartechFest continues its tradition of bringing together industry experts and pioneers for thought-provoking sessions and discussions. This year, we’re very excited to announce an incredible pair of guest speakers, Bjoern Koester, CEO of Webstrategy GmbH, and Dennis Galejski, Deputy Head of Audiovisual Rights International at DFL Deutsche Fu脽ball Liga GmbH.</p> <p>Bjoern and Dennis form the perfect team to delve into the fascinating topic, “Mastering Stakeholder Marketing: Bundesliga’s Approach to B2B and B2B2C Communications.”</p> <p>The Deutsche Fu脽ball Liga (DFL) is responsible for the organisation and marketing of professional football in Germany. It provides more than 70 international media partners with over 50 different products, allowing each partner to cater to its audience’s specific preferences. The way they achieve seamless and effective communication with these stakeholders forms the crux of this highly anticipated discussion.</p> <p>Bjoern brings to the conversation his vast experience in leading Webstrategy GmbH, a strategic B2B and B2B2C consultancy and software development company in Frankfurt. Webstrategy helps businesses enhance their digital communication effectiveness, using products like <a href="https://martrexo.com/" title="" target="_blank" rel="nofollow">Martrexo</a>, their optimised SaaS Enterprise Marketing Tool.</p> <p>Dennis, with his extensive hands-on experience dealing with international media partners at DFL, offers invaluable insights on the communication strategies employed by professional football鈥檚 innovation leader in the challenging B2B and B2B2C marketing space.</p> <p>Together, they will answer critical questions: How does the DFL maintain its uncompromising quality standards while communicating its products to stakeholders? And how does the Bundesliga maintain visual graphics that are appealing, unique, and consistent across platforms?</p> <p>Expect this session to be nothing short of enlightening, providing key takeaways for any company dealing with various stakeholders in a rapidly evolving business environment.</p> <p>So, mark your calendars and gear up to witness this unique session. Bjoern Koester and Dennis Galejski’s expert insights are bound to arm you with valuable knowledge to optimise your B2B and B2B2C communication strategies. See you at MartechFest!</p> </div> <div class="qodef-e-info qodef-info--bottom"> <div class="qodef-e-info-left"> </div> <div class="qodef-e-info-right"> <div class="qodef-e-info-item qodef-e-info-social-share"> <div class="qodef-shortcode qodef-m qodef-social-share clear qodef-layout--dropdown qodef-dropdown--left"> <a class="qodef-social-share-dropdown-opener" href="javascript:void(0)"> <span class="qodef-social-title qodef-custom-label">Share:</span> <i class="qodef-social-share-icon social_share"></i> </a> <div class="qodef-social-share-dropdown"> <ul class="qodef-shortcode-list"> <li class="qodef-facebook-share"> <a itemprop="url" class="qodef-share-link" href="#" onclick="window.open('https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmartechfestival.com%2Fjoin-a-masterclass-with-bjoern-koester-and-dennis-galejski%2F', 'sharer', 'toolbar=0,status=0,width=620,height=280');"> </a></li><li class="qodef-twitter-share"> <a itemprop="url" class="qodef-share-link" href="#" 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<div class="qodef-e-inner"> <div class="qodef-e-media"> <div class="qodef-e-media-image"> <a itemprop="url" href="https://martechfestival.com/unlocking-the-power-of-accessibility-a-deep-dive-into-content-optimisation-with-miracle-inameti-archibong/"> <img loading="lazy" width="600" height="600" src="https://martechfestival.com/wp-content/uploads/2023/07/mira.jpeg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://martechfestival.com/wp-content/uploads/2023/07/mira.jpeg 600w, https://martechfestival.com/wp-content/uploads/2023/07/mira-150x150.jpeg 150w" sizes="(max-width: 600px) 100vw, 600px" /> </a> </div></div> <div class="qodef-e-content"> <div class="qodef-e-top-holder"> <div class="qodef-e-info"> <a href="https://martechfestival.com/category/presentations/" rel="tag">Presentations</a><span class="qodef-info-separator-single"></span><a href="https://martechfestival.com/category/speakers/" rel="tag">Speakers</a><div class="qodef-info-separator-end"></div><a title="Title Text: " itemprop="dateCreated" href="https://martechfestival.com/2023/07/" class="entry-date published updated"> July 21, 2023</a><div class="qodef-info-separator-end"></div> </div> </div> <div class="qodef-e-text"> <h6 itemprop="name" class="qodef-e-title entry-title" > <a itemprop="url" class="qodef-e-title-link" href="https://martechfestival.com/unlocking-the-power-of-accessibility-a-deep-dive-into-content-optimisation-with-miracle-inameti-archibong/"> Unlocking the Power of Accessibility: A Deep Dive into Content Optimisation with Miracle Inameti-Archibong </a></h6> </div> <div class="qodef-e-bottom-holder"> <div class="qodef-e-left"> <div class="qodef-e-read-more"> <a class="qodef-shortcode qodef-m qodef-button qodef-layout--textual qodef-skin--default qodef-html--link" href="https://martechfestival.com/unlocking-the-power-of-accessibility-a-deep-dive-into-content-optimisation-with-miracle-inameti-archibong/" target="_self" > 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