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<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Post Control Marketing - Insights for Digital First, Consumer Centric Marketing</title> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="pingback" href="https://www.postcontrolmarketing.com/xmlrpc.php"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <meta name="description" content="Insights for Digital First, Consumer Centric Marketing" /> <link rel="canonical" href="https://www.postcontrolmarketing.com/" /> <link rel="next" href="https://www.postcontrolmarketing.com/page/2/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="website" /> <meta property="og:title" content="Post Control Marketing" /> <meta property="og:description" content="Insights for Digital First, Consumer Centric Marketing" /> <meta property="og:url" content="https://www.postcontrolmarketing.com/" /> <meta property="og:site_name" content="Post Control Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.postcontrolmarketing.com/","url":"https://www.postcontrolmarketing.com/","name":"Post Control Marketing - Insights for Digital First, Consumer Centric Marketing","isPartOf":{"@id":"https://www.postcontrolmarketing.com/#website"},"about":{"@id":"https://www.postcontrolmarketing.com/#/schema/person/06fdcc92138e8d0bf2b604a55ae98840"},"description":"Insights for Digital First, Consumer Centric Marketing","breadcrumb":{"@id":"https://www.postcontrolmarketing.com/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https://www.postcontrolmarketing.com/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home"}]},{"@type":"WebSite","@id":"https://www.postcontrolmarketing.com/#website","url":"https://www.postcontrolmarketing.com/","name":"Keith A. 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Quesenberry"},"logo":{"@id":"https://www.postcontrolmarketing.com/#/schema/person/image/"},"description":"I'm a Professor of Marketing, researcher, and author with Messiah University who has taught graduate and undergraduate courses at Johns Hopkins University, Temple University, and West Virginia University. Quesenberry spent 17 years in the marketing and advertising field as an associate creative director and copywriter at ad agencies such as BBDO and Arnold Worldwide, creating strategies and campaigns for startups to Fortune 500 brands including Delta Airlines, PNC, Campbell’s, and Hershey. My research has appeared in Harvard Business Review, New York Times, The New Yorker, Entrepreneur, Advertising Age, and PRWeek. His research has been published in the Journal of Interactive Marketing, the Journal of Current Issues & Research in Advertising, the Journal of Marketing Theory and Practice, and the International Journal of Integrated Marketing Communications. I've presented my research at national conferences for the American Marketing Association, the American Academy of Advertising, and the Association for Education in Journalism and Mass Communication. My ad campaigns have earned awards such as the One Show, National ADDYs, and London International Awards, and have been featured in the trade publications Ad Age, Adweek, Brandweek, and Lurzer’s International Archive. My social media campaigns have been recognized by the industry, including a PRSA (Public Relations Society of America) Bronze Anvil for word-of-mouth and an OMMA (Online Media, Marketing, and Advertising) Award. I've been a contributing author to Harvard Business Review, PR Week, and Social Media Today and I'm currently a regular contributor to Entrepreneur. I'm the author of the book Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution and co-author with Michael K. Coolsen of the book Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape. Visit me at www.linkedin.com/in/keithquesenberry Of course there is more to life than this - John 8:32. I also am a proud husband and father and crazy enough to love running marathons.","sameAs":["http://about.me/Keith_A_Quesenberry","www.linkedin.com/in/keithquesenberry","https://x.com/Kquesen"]}]}</script>  <link rel='dns-prefetch' href='//secure.gravatar.com' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//v0.wordpress.com' /> <link rel='dns-prefetch' href='//jetpack.wordpress.com' /> <link rel='dns-prefetch' href='//s0.wp.com' /> <link rel='dns-prefetch' href='//public-api.wordpress.com' /> <link rel='dns-prefetch' href='//0.gravatar.com' /> <link rel='dns-prefetch' href='//1.gravatar.com' /> <link rel='dns-prefetch' href='//2.gravatar.com' /> <link rel='dns-prefetch' href='//i0.wp.com' /> <link rel='dns-prefetch' href='//widgets.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Post Control Marketing » Feed" href="https://www.postcontrolmarketing.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Post Control Marketing » Comments Feed" href="https://www.postcontrolmarketing.com/comments/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.postcontrolmarketing.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! 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See Google’s AI Reasoning Model’s “Thoughts” And My Own.</a></h1> </header> <div class="entry-thumbnail"> <img width="656" height="300" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?resize=656%2C300&ssl=1" class="attachment-penscratch-featured size-penscratch-featured wp-post-image" alt="AI image generated using Google ImageFX from the prompt “Create a painting depicting the British army in red coats as AI robots coming into town to take people's jobs." https://labs.google/fx/tools/image-fx" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?resize=656%2C300&ssl=1 656w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?zoom=2&resize=656%2C300&ssl=1 1312w" sizes="(max-width: 656px) 100vw, 656px" /> </div> <div class="entry-meta"> <span class="posted-on"><a href="https://www.postcontrolmarketing.com/how-will-ai-agents-impact-marketing-jobs-and-education-googles-ai-reasoning-model-shares-its-thoughts-and-i-add-my-own/" rel="bookmark"><time class="entry-date published" datetime="2025-03-01T05:00:33-05:00">March 1, 2025</time><time class="updated" datetime="2025-03-04T18:53:13-05:00">March 4, 2025</time></a></span><span class="byline"><span class="sep"> ~ </span><span class="author vcard"><a class="url fn n" href="https://www.postcontrolmarketing.com/author/kquesen/">K. Quesenberry</a></span></span> <span class="sep"> ~ </span><span class="comments-link"><a href="https://www.postcontrolmarketing.com/how-will-ai-agents-impact-marketing-jobs-and-education-googles-ai-reasoning-model-shares-its-thoughts-and-i-add-my-own/#respond">Leave a comment</a></span> </div> <div class="entry-content"> <p style="font-weight: 400">In <a href="https://wp.me/p4FGNg-1VX" target="_blank" rel="noopener">my last post</a>, I warned of the AI agents coming to take our jobs like Paul Revere warning of the British coming. Large language model companies like OpenAI, Google, and SAAS companies integrating AI are promising increased autonomous action. Salesforce has even named their AI products Agentforce, which literally sounds like an army coming to take over our jobs!</p> <p style="font-weight: 400">Whether you’re in marketing, advertising, PR, or communications or a professor in these areas it’s important to remember AI agents and new reasoning models aren’t magical or human. They’re simply really good prediction machines. But they’re so good AI will increasingly take parts of our jobs now and potentially replace entire jobs in the not-too-distant future.</p> <p style="font-weight: 400">But they’re not good at everything and not always right. That’s why you need to be involved in determining how AI will be used in your job. Don’t let AI happen to you. Make AI work for you.</p> <figure id="attachment_7536" aria-describedby="caption-attachment-7536" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?resize=656%2C358&ssl=1" class="size-large wp-image-7536" width="656" height="358" alt="" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?resize=1024%2C559&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?resize=300%2C164&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?w=1408&ssl=1 1408w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/AIAgentForce.png?w=1312&ssl=1 1312w" sizes="(max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7536" class="wp-caption-text">AI image generated using Google ImageFX from the prompt “Create a painting depicting the British army in red coats as AI robots coming into town to take people’s jobs.” <a href="https://labs.google/fx/tools/image-fx" target="_blank" rel="noopener">https://labs.google/fx/tools/image-fx </a></figcaption></figure> <p style="font-weight: 400"><strong>Productivity gains are already happening with AI.</strong></p> <p style="font-weight: 400"><a href="https://www.linkedin.com/posts/emollick_a-new-survey-of-us-workers-finds-that-genai-activity-7296002954510172162-7DdO?utm_source=share&utm_medium=member_ios&rcm=ACoAAACVejwBAWvwm5oZ8HyIIejkDfuLgNC2080" target="_blank" rel="noopener">Ethan Mollick</a>, author of <em>Co-Intelligence: Living and Working with AI</em> recently shared a <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5136877" target="_blank" rel="noopener">study</a> that found 30% of U.S. workers are using AI every day and that it is tripling their productivity (reducing a 90-minute task to 30 minutes). If you are not in that 30% there is still time to catch up. Honestly, as much as I write about AI and implement it in my classes I don’t use it as much as I should for my everyday tasks.</p> <p style="font-weight: 400">That’s why I turned to Gemini for help with this post. I wanted to test a new reasoning model and see how it thinks but also use it as a research assistant. Writing an article like this takes a lot of time. In addition to testing the new Gemini “reasoning” model, I was looking for time savings in researching how AI agents may impact marcom jobs.</p> <p style="font-weight: 400">In this post, I look under the hood to see how AI crafts responses by seeing what Google’s new reasoning model “thinks” about the future of marketing related careers. Will AI agents take our jobs? If so, how soon? For my test, I gave Gemini 2.0 Flash Thinking a prompt that I know worries many in my field. Below is my prompt. I wanted a brutally honest assessment.</p> <figure id="attachment_7517" aria-describedby="caption-attachment-7517" style="width: 777px" class="wp-caption aligncenter"><img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/Prompt.png?resize=656%2C205&ssl=1" class="size-full wp-image-7517" alt="I asked Google’s reasoning model Gemini 2.0 Flash to give me a brutally honest look at the future of marketing jobs and how they will be impacted.” From https://aistudio.google.com/" width="656" height="205" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/Prompt.png?w=777&ssl=1 777w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/Prompt.png?resize=300%2C94&ssl=1 300w" sizes="(max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7517" class="wp-caption-text">I asked Google’s reasoning model Gemini 2 Flash Thinking to give me a brutally honest look at the future of marketing jobs and how they will be impacted. https://aistudio.google.com/</figcaption></figure> <p style="font-weight: 400"><strong>What does AI think about AI agents taking our jobs?</strong></p> <p style="font-weight: 400">First, let’s get to know the reasoning model I used. Google explains it by saying, “the <a href="https://ai.google.dev/gemini-api/docs/thinking" target="_blank" rel="noopener">Gemini 2.0 Flash Thinking</a> model is an experimental model that’s trained to generate the “thinking process” the model goes through as part of its response. As a result, the Flash Thinking model is capable of stronger reasoning capabilities in its responses than the Gemini 2.0 model.</p> <p style="font-weight: 400">How do you see its thinking? In the screen capture above you have an option to click on “Expand to view model thoughts” before you read the response. I did this to see its chain of thought and include the thought process in the screen capture below.</p> <p style="font-weight: 400">Gemini took a 10-step process to get to the final answer:</p> <ol> <li style="font-weight: 400">Acknowledge the User’s Need</li> <li style="font-weight: 400">Frame the Initial Message</li> <li style="font-weight: 400">Structure the Timeline</li> <li style="font-weight: 400">Brainstorm Areas of Impact (Current & Future)</li> <li style="font-weight: 400">Assign Percentage of Impact – Now (Base Reality)</li> <li style="font-weight: 400">Incrementally Increase Percentages Over Time</li> <li style="font-weight: 400">Directly Address Jobs Replacement – Hard Truths</li> <li style="font-weight: 400">Focus on Skill Sets Needed for Survival and Success</li> <li style="font-weight: 400">Maintain a “Brutal but Constructive” Tone</li> <li style="font-weight: 400">Refine and Sharpen Language.</li> </ol> <figure id="attachment_7519" aria-describedby="caption-attachment-7519" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll.jpg?resize=656%2C408&ssl=1" class="size-large wp-image-7519" width="656" height="408" alt="I asked Google’s reasoning model Gemini 2.0 Flash to give me a brutally honest look at the future of marketing jobs and how they will be impacted.” From https://aistudio.google.com/" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll-scaled.jpg?resize=1024%2C637&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll-scaled.jpg?resize=300%2C187&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll-scaled.jpg?resize=1536%2C956&ssl=1 1536w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll-scaled.jpg?resize=2048%2C1275&ssl=1 2048w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll-scaled.jpg?w=1312&ssl=1 1312w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminThoughtProcessAll-scaled.jpg?w=1968&ssl=1 1968w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7519" class="wp-caption-text">Google’s Gemini 2 reasoning model showed me the thinking process for responding to my prompt. https://aistudio.google.com/</figcaption></figure> <p style="font-weight: 400"><strong>Seeing AI’s thought process and its self-correction.</strong></p> <p style="font-weight: 400">Before my brutally honest prompt, my prompt was to get an honest, yet reassuring answer to the question. In the screen capture below you can see how numbers 1 and 2 in the thinking process varied from above. I imagine that is how I think when writing for different audiences. That is why tools such as personas are great for marketing professionals crafting content.</p> <p style="font-weight: 400">In that first prompt, I also saw how it “self-corrected” in the process. An initial prediction of AI automating 50% of marketing content within a year was second guessed as Gemini talked to itself saying “That’s likely too high and broad. AI can automate some content creation tasks like basic … but not complex storytelling, brand voice development, or strategic content planning.” The self-correction resulted in dropping the number to 20-30%.</p> <figure id="attachment_7520" aria-describedby="caption-attachment-7520" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?resize=656%2C245&ssl=1" class="size-large wp-image-7520" width="656" height="245" alt="I asked Google’s reasoning model Gemini 2.0 Flash to give me a brutally honest look at the future of marketing jobs and how they will be impacted.” From https://aistudio.google.com/" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?resize=1024%2C383&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?resize=300%2C112&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?resize=1536%2C574&ssl=1 1536w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?resize=2048%2C765&ssl=1 2048w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?w=1312&ssl=1 1312w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiThoughtProcessNice.jpg?w=1968&ssl=1 1968w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7520" class="wp-caption-text">Gemini 2 Thinking showed how it self-corrected a prediction about AI taking on 50% of content marketing tasks next year. https://aistudio.google.com/</figcaption></figure> <p>Let’s get to its final response. How worried should marketers or communications professionals that support marketing be? What should we be doing to prepare ourselves and our students for this AI revolution?</p> <p>The response is broken into three “Brutal Truths.” From my research and study, most of this feels accurate. Honestly, much of the first category is already happening and has been done for years by other forms of AI. So it is not surprising to me.</p> <p style="font-weight: 400"><strong>Brutal Truth 1: Some parts of your job will be replaced and some jobs will be eliminated.</strong></p> <p style="font-weight: 400">Below is a screen capture of Gemini’s response. It predicts 5-20% of tasks will be outsourced to AI in an “efficiency overhaul.” It includes mundane repetitive tasks, basic content creation, customer segmentation plus lower-tier performance reporting and analytics. This fits what I know.</p> <p style="font-weight: 400">In the last two years, we’ve seen more basic content creation being done by AI whether through LLMs like ChatGPT or AI integrations into SAAS platforms such as Owly Writer in Hootsuite. For customer segmentation, I can see AI helping with data collection, but overall segmenting audiences requires more human insight.</p> <p style="font-weight: 400">The final one isn’t surprising. Creating auto-generated reports off previously set-up dashboards has been around for years. The important part is knowing what KPIs are important – the realm of a seasoned human strategist. A new aspect may be auto-generating initial language around the reports and a prompt overlay. But I would not rely on AI to understand the full context.</p> <figure id="attachment_7521" aria-describedby="caption-attachment-7521" style="width: 777px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth1.png?resize=656%2C459&ssl=1" class="size-full wp-image-7521" alt="I asked Google’s reasoning model Gemini 2.0 Flash to give me a brutally honest look at the future of marketing jobs and how they will be impacted.” From https://aistudio.google.com/" width="656" height="459" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth1.png?w=777&ssl=1 777w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth1.png?resize=300%2C210&ssl=1 300w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7521" class="wp-caption-text">Google Gemini 2 Thinking’s brutally honest truth one about the future of marketing and communications jobs with AI. https://aistudio.google.com/</figcaption></figure> <p style="font-weight: 400"><strong>Brutal Truth 2: The demand shift is dramatic. Adapt or fade.</strong></p> <p style="font-weight: 400">Below is the screen capture of Gemini’s second brutal truth. The demand shift will be dramatic. It tells us to “adapt or fade.” After the brutal message, it does try to reassure us saying that marketing isn’t going away. But don’t feel too reassured because Gemini follows up with an all-caps pronouncement that it will change RADICALLY.</p> <p style="font-weight: 400">You want to position yourself in a high demand area. This includes strategic marketing visionaries (AI-augmented), creative directors and brand storytellers (AI-guided), and data-driven insight interpreters and storytellers. It includes AI marketing technologists and integrators, ethical AI marketing guardians, and human-connection and empathy experts. I feel confident in these areas and confident teaching students these higher level skills.</p> <p style="font-weight: 400">They don’t surprise me. My revelation came when I stopped thinking of AI as all-or-nothing. The scary AI agent redcoats became more manageable when I broke my job into tasks and reclaimed my human agency to decide what to use AI for and not to use it for. That’s the purpose of my <a href="https://www.postcontrolmarketing.com/ai-use-template-a-framework-for-determining-what-tasks-to-outsource-to-ai/" target="_blank" rel="noopener">AI Use Framework</a>.</p> <figure id="attachment_7522" aria-describedby="caption-attachment-7522" style="width: 777px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth2.png?resize=656%2C387&ssl=1" class="size-full wp-image-7522" alt="I asked Google’s reasoning model Gemini 2.0 Flash to give me a brutally honest look at the future of marketing jobs and how they will be impacted.” From https://aistudio.google.com/" width="656" height="387" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth2.png?w=777&ssl=1 777w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth2.png?resize=300%2C177&ssl=1 300w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7522" class="wp-caption-text">Google Gemini 2 Thinking’s brutally honest truth two about the future of marketing and communications jobs with AI. https://aistudio.google.com/</figcaption></figure> <p style="font-weight: 400">Whether you follow my framework or not, I encourage you to break down your job into tasks and find the things that can be automated by AI. You’ll be surprised at what you won’t mind giving to AI to spend more time on what you enjoy more. You’ll also discover things that could be automated but should be kept for humans because the goal is to build relationships and <a href="https://www.postcontrolmarketing.com/trouble-harnessing-social-media-dont-act-like-hal-9000/" target="_blank" rel="noopener">relationships can’t be automated</a>.</p> <p style="font-weight: 400">The high-demand future list looks accurate. They’re uniquely human-based skills even if parts become AI-augmented or AI-guided. The key is to make this shift yourself now. If you don’t AI will become the thing that happens to you, not the thing that you help shape and influence. Find tasks that can and should be outsourced to AI and start using it. But don’t trust it for everything. No matter how confident it sounds, it doesn’t always get everything right. Use your discipline expertise to discern and verify results.</p> <p style="font-weight: 400"><strong>Brutal Truth 3: Upskilling is not optional. It is survival.</strong></p> <p style="font-weight: 400">The third brutal truth reinforces what I said above. Upskilling is not an option. AI innovation is coming quicker than any other technology revolution. You can’t opt out (unless you’re retiring this year). Thus, you need to become AI literate, focus on strategy and creative thinking, embrace data, learn to work with AI, and specialize strategically.</p> <p style="font-weight: 400">I’m not a historian or war expert, but I’ll make a final connection to the theme of my last two posts. Some factors that contributed to the colonists winning the American Revolution include being familiar with their home territory (your discipline), strong motivation (defend your livelihood), and fighting for something they believed in (human ability and agency).</p> <p style="font-weight: 400">The Continental Army also moved away from traditional methods of battle. Your discipline, whether marketing, advertising, PR, communications, teaching, or something else, may have a long tradition of doing things a certain way. Now’s the time to find new ways to remain relevant to keep humans in the loop during the AI revolution.</p> <figure id="attachment_7523" aria-describedby="caption-attachment-7523" style="width: 777px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth3.png?resize=656%2C262&ssl=1" class="size-full wp-image-7523" alt="I asked Google’s reasoning model Gemini 2.0 Flash to give me a brutally honest look at the future of marketing jobs and how they will be impacted.” From https://aistudio.google.com/" width="656" height="262" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth3.png?w=777&ssl=1 777w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/BrutalTruth3.png?resize=300%2C120&ssl=1 300w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7523" class="wp-caption-text">Google Gemini 2.0 Thinking’s brutally honest truth three about the future of marketing jobs with AI. https://aistudio.google.com/</figcaption></figure> <p style="font-weight: 400">I’m trusting AI for the predictions, but I’ve studied AI since 2022 and they seem accurate. They also match a similar prompt I tried in Anthropic’s Claude 3.7 and what SmarterX’s custom GPT <a href="https://smarterx.ai/jobsgpt" target="_blank" rel="noopener">JobsGPT 2.0. </a>predicts. I shared JobsGPT with my <a href="https://www.postcontrolmarketing.com/ai-use-template-a-framework-for-determining-what-tasks-to-outsource-to-ai/" target="_blank" rel="noopener">AI use framework</a> to help break down jobs into tasks to outsource to AI. A new feature forecasts AI jobs by industry, profession, or college major by job title, description, and skills required – helpful for professors’ curriculum and professionals’ upskilling.</p> <figure id="attachment_7547" aria-describedby="caption-attachment-7547" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/03/Screenshot-2025-02-23-at-2.51.56%E2%80%AFPM-1024x870.png?resize=656%2C557&ssl=1" class="size-large wp-image-7547" width="656" height="557" alt="I asked JOBGPT 2.0 by SmarterX to forecast new jobs that could emerge for marketing majors as AI reshapes the industry from https://chatgpt.com/g/g-wg93fVwAj-jobsgpt-by-smarterx-ai"><figcaption id="caption-attachment-7547" class="wp-caption-text">I asked JobsGPT 2.0 to forecast new jobs for marketing majors as AI reshapes the professional field. https://chatgpt.com/g/g-wg93fVwAj-jobsgpt-by-smarterx-ai</figcaption></figure> <p style="font-weight: 400">In the end, I feel good about what I’m doing in my classes. I’ve always focused on higher-level strategic thinking and <a href="https://www.postcontrolmarketing.com/not-creative-genius-produce-engaging-social-media-ideas-following-creative-process/" target="_blank" rel="noopener">creativity</a> focused on human insight and emotions through <a href="https://www.postcontrolmarketing.com/" target="_blank" rel="noopener">storytelling</a>. Now I’m teaching students how to integrate AI into marketing, communications, and <a href="https://wp.me/p4FGNg-1Tp" target="_blank" rel="noopener">learning tasks</a>. What can you do to help prepare for this future?</p> <figure id="attachment_7551" aria-describedby="caption-attachment-7551" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/03/Screenshot-2025-02-26-at-3.58.12%E2%80%AFPM-1024x285.png?resize=656%2C183&ssl=1" class="size-large wp-image-7551" width="656" height="183" alt="I asked Anthropic's Claude 3.7 to forecast how marketintg related jobs will change with AI agents and make recommendations for professors. https://claude.ai/"><figcaption id="caption-attachment-7551" class="wp-caption-text">Anthropic Claude 3.7’s forecast on how marketing-related jobs will change with AI agents and recommendations for professors. https://claude.ai/</figcaption></figure> <p><strong><em>This Was 50% Human Created Content!</em></strong></p> </div> </article> <article id="post-7437" class="post-7437 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-advertising tag-ai tag-ai-agents tag-artificial-intelligence tag-communications tag-education tag-imc tag-integrated-marketing-communication tag-keith-a-quesenberry tag-keith-quesenberry tag-marketing tag-pr tag-public-relations tag-reasoning-models tag-thinking"> <header class="entry-header"> <h1 class="entry-title"><a href="https://www.postcontrolmarketing.com/the-ai-agents-are-coming-so-are-reasoning-models-what-are-they-and-whats-the-hype-about/" rel="bookmark">The AI Agents Are Coming! So Are The Reasoning Models. Will They Take Our Jobs And How Should We Prepare?</a></h1> </header> <div class="entry-thumbnail"> <img width="656" height="300" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?resize=656%2C300&ssl=1" class="attachment-penscratch-featured size-penscratch-featured wp-post-image" alt="AI image generated using Google ImageFX from a prompt “Create a digital painting depicting Paul Revere on his midnight ride, but instead of a person riding the horse it is a futuristic robotic AI agent yelling 'The AI Agents are coming for your jobs!'"" decoding="async" loading="lazy" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?resize=656%2C300&ssl=1 656w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?zoom=2&resize=656%2C300&ssl=1 1312w" sizes="auto, (max-width: 656px) 100vw, 656px" /> </div> <div class="entry-meta"> <span class="posted-on"><a href="https://www.postcontrolmarketing.com/the-ai-agents-are-coming-so-are-reasoning-models-what-are-they-and-whats-the-hype-about/" rel="bookmark"><time class="entry-date published" datetime="2025-02-15T13:25:43-05:00">February 15, 2025</time><time class="updated" datetime="2025-03-10T14:24:38-04:00">March 10, 2025</time></a></span><span class="byline"><span class="sep"> ~ </span><span class="author vcard"><a class="url fn n" href="https://www.postcontrolmarketing.com/author/kquesen/">K. Quesenberry</a></span></span> <span class="sep"> ~ </span><span class="comments-link"><a href="https://www.postcontrolmarketing.com/the-ai-agents-are-coming-so-are-reasoning-models-what-are-they-and-whats-the-hype-about/#respond">Leave a comment</a></span> </div> <div class="entry-content"> <p style="font-weight: 400;">Last Fall I traveled to MIT to watch my daughter play in the NCAA volleyball tournament. On the way, we passed signs for Lexington and Concord. AI agents were on my mind. There was a sudden buzz about AI agents and how they’re coming for our jobs. The image of Paul Revere came to my mind.</p> <p style="font-weight: 400;">Instead of warning about the Redcoats stealing munition at Concord, Revere’s of today warn of AI agents stealing our jobs. Then new AI reasoning models released causing another rise in discussion. Like Lexington Green have the first shots been fired on our jobs with reasoning AI agents?</p> <figure id="attachment_7438" aria-describedby="caption-attachment-7438" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" class="size-large wp-image-7438" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?resize=656%2C358&ssl=1" alt="AI image generated using Google ImageFX from a prompt “Create a digital painting depicting Paul Revere on his midnight ride, but instead of a person riding the horse it is a futuristic robotic AI agent yelling 'The AI Agents are coming for your jobs!'" width="656" height="358" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?resize=1024%2C559&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?resize=300%2C164&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?w=1408&ssl=1 1408w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/PaulReverAsAIAgent.png?w=1312&ssl=1 1312w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7438" class="wp-caption-text">AI image generated using Google ImageFX from the prompt “Create a painting depicting Paul Revere on his midnight ride, but instead of a person it is a robotic AI agent yelling ‘The AI Agents are coming for your jobs!’.” <a href="https://labs.google/fx/tools/image-fx" target="_blank" rel="noopener">https://labs.google/fx/tools/image-fx</a></figcaption></figure> <p style="font-weight: 400;"><strong>What is an AI agent?</strong></p> <p style="font-weight: 400;">Search interest in AI agents spiked in January. If you search AI agents Google returns 216 results. Reading through many of them there are probably half as many definitions. For simplicity, I will begin by quoting AI Marketing Institute’s <a href="https://www.marketingaiinstitute.com/blog/what-is-an-ai-agent#:~:text=Today%2C%20what%20we're%20really,your%20involvement%20by%20taking%20action." target="_blank" rel="noopener">Paul Roetzer</a>, “An AI agent takes action to achieve goals.”</p> <p style="font-weight: 400;">That doesn’t sound scary. What’s driving interest and fear is adding the word autonomous. Roetzer and co-founder Mike Kaput have created a helpful <a href="https://www.marketingaiinstitute.com/blog/what-is-an-ai-agent" target="_blank" rel="noopener">Human-to-Machine Scale</a> that depicts 4 levels of AI autonomous action.</p> <p><strong>Marketing AI Institute’s Human-to-Machine Scale:</strong></p> <ul> <li style="font-weight: 400;">Level 0 is all human.</li> <li style="font-weight: 400;">Level 1 is mostly human.</li> <li style="font-weight: 400;">Level 2 is half and half.</li> <li style="font-weight: 400;">Level 3 is mostly machine.</li> <li style="font-weight: 400;">Level 4 is all machine or full autonomy.</li> </ul> <p style="font-weight: 400;">Full autonomy over complete jobs is certainly fear inducing! Large language model companies like OpenAI, Google, and SAAS companies integrating AI are promising increased autonomous action. Salesforce has even named their AI products Agentforce, which literally sounds like an army coming to take over our jobs! Put some red coats on them and my Paul Revere analogy really comes to life.</p> <p style="font-weight: 400;"><strong>Every player in AI is going deep.</strong></p> <p style="font-weight: 400;">In September Google released a white paper “<a href="https://ppc.land/content/files/2025/01/Newwhitepaper_Agents2.pdf" target="_blank" rel="noopener">Agents</a>” with little attention. Now, after the release of reasoning models, everyone including <a href="https://venturebeat.com/ai/google-maps-the-future-of-ai-agents-five-lessons-for-businesses/" target="_blank" rel="noopener">Venture Beat</a> is analyzing it. In the paper, Google predicts AI agents will reason, plan, and take action. This includes interacting with external systems, making decisions, and completing tasks – AI agents acting on their own with deeper understanding.</p> <p style="font-weight: 400;"><a href="https://www.technologyreview.com/2025/02/03/1110826/openais-new-agent-can-compile-detailed-reports-on-practically-any-topic/" target="_blank" rel="noopener">OpenAI</a> claims its new tool Deep Research can complete a detailed research report with references in “tens of minutes.” Something that may take a human many hours. Google’s DeepMind also has <a href="https://blog.google/products/gemini/google-gemini-deep-research/" target="_blank" rel="noopener">Deep Research</a>, <a href="https://www.perplexity.ai/hub/blog/introducing-perplexity-deep-research" target="_blank" rel="noopener">Perplexity</a> has launched Deep Research, CoPilot now has <a href="https://www.microsoft.com/en-us/microsoft-copilot/for-individuals/copilot-labs" target="_blank" rel="noopener">Think Deeper</a>, Grok3 has a <a href="https://mashable.com/article/elon-musk-grok-3-xai-deep-search" target="_blank" rel="noopener">Deep Search</a> tool, and there’s the new Chinese company <a href="https://www.reuters.com/technology/artificial-intelligence/what-is-deepseek-why-is-it-disrupting-ai-sector-2025-01-27/" target="_blank" rel="noopener">DeepSeek</a>. <a href="https://www.anthropic.com/news/claude-3-7-sonnet" target="_blank" rel="noopener">Anthropic</a> now has released what it is calling the first hybrid reasoning model. Claude 3.7 Sonnet can produce near-instant responses or extended step-by-step thinking that is made visible. The Redcoats are coming and they’re all in on deep thinking.</p> <figure id="attachment_7440" aria-describedby="caption-attachment-7440" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" class="size-large wp-image-7440" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels.jpg?resize=656%2C224&ssl=1" alt="Graphs of Google Trends search data showing an increase in search for AI Agents and Reasoning Models." width="656" height="224" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels-scaled.jpg?resize=1024%2C350&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels-scaled.jpg?resize=300%2C103&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels-scaled.jpg?resize=1536%2C525&ssl=1 1536w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels-scaled.jpg?resize=2048%2C700&ssl=1 2048w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels-scaled.jpg?w=1312&ssl=1 1312w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GoogleTrendsAIAgentsReasoningModels-scaled.jpg?w=1968&ssl=1 1968w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7440" class="wp-caption-text">Interest in and discussion about AI Agents and AI Reasoning Models has risen sharply. Graphs from https://trends.google.com/trends/</figcaption></figure> <p style="font-weight: 400;"><strong>What is a reasoning model?</strong></p> <p style="font-weight: 400;">Google explains <a href="https://deepmind.google/technologies/gemini/flash-thinking/" target="_blank" rel="noopener">Gemini 2.0 Flash Thinking</a> is “our enhanced reasoning model, capable of showing its thoughts to improve performance and explainability.” A definition for reasoning models may be even more difficult and contested than AI agents. This term returns 163 results in a Google search and perhaps just as many definitions.</p> <p style="font-weight: 400;">For my definition of a reasoning model, I turn to Christopher Penn. In his “<a href="https://almosttimely.substack.com/p/almost-timely-news-introduction-to?r=343rxv&utm_campaign=post&utm_medium=email&triedRedirect=true" target="_blank" rel="noopener">Introduction to Reasoning AI Models,”</a> Penn explains, “AI – language models in particular – perform better the more they talk … The statistical nature of a language model is that the more talking there is, the more relevant words there are to correctly guess the next word.” Reasoning models slow down LLMs to consider more words through a process.</p> <p style="font-weight: 400;"><strong>LLMs and reasoning models are not magic.</strong></p> <p style="font-weight: 400;"><a href="https://www.christopherspenn.com/2025/01/almost-timely-news-%F0%9F%97%9E%EF%B8%8F-introduction-to-reasoning-ai-models-2025-01-26/" target="_blank" rel="noopener">Penn</a> further explains that good prompt engineering includes a chain of thought, reflection, and reward functions. Yet most people don’t use them, so reasoning models make the LLM do it automatically. I went back to MIT, not for volleyball, but for further help on this definition. The <a href="https://www.technologyreview.com/2025/02/03/1110826/openais-new-agent-can-compile-detailed-reports-on-practically-any-topic/" target="_blank" rel="noopener">MIT Technology Review</a> explains that these new models use using chain of thought and reinforcement learning through multiple steps.</p> <p style="font-weight: 400;">An AI prompt framework, such as <a href="https://www.postcontrolmarketing.com/artificial-intelligence-use-an-ai-prompt-framework-for-crafting-your-own-conversational-prompts/" target="_blank" rel="noopener">the one I created,</a> will improve your results without reasoning. You also may not need a reasoning model for many tasks. Reasoning models cost more and use more energy. Experts like <a href="https://www.trustinsights.ai/insights/instant-insights/instant-insights-prism-ai-prompt-framework-reasoning-models/" target="_blank" rel="noopener">Trust Insights</a> recommend slightly different prompting for reason models such as Problem, Relevant information, and Success Measures. <a href="https://www.linkedin.com/posts/brookebsellas_chatgpt-activity-7297987833993064449-JmYK?utm_source=share&utm_medium=member_ios&rcm=ACoAAACVejwBAWvwm5oZ8HyIIejkDfuLgNC2080" target="_blank" rel="noopener">Brooke Sellas</a> of B Squared Media shared President of OpenAI Greg Brockman’s reasoning prompt of Goal, Return Format, Warnings, and Context Dump.</p> <p style="font-weight: 400;">Many want a magical AI tool that does everything. In reality, different AI is better for different things. <a href="https://www.linkedin.com/posts/cspenn_ai-generativeai-genai-activity-7290736364017340416-72WN?utm_source=share&utm_medium=member_ios&rcm=ACoAAACVejwBAWvwm5oZ8HyIIejkDfuLgNC2080" target="_blank" rel="noopener">Penn</a> explains generative AI is good with language, but for other tasks, traditional forms of AI like regression, classification, or even non-AI statistical models can be a better solution.</p> <p style="font-weight: 400;"><strong>How we talk about AI matters.</strong></p> <p style="font-weight: 400;">Humans are attracted to the magic capabilities of AI. Folk tales like <a href="https://en.wikipedia.org/wiki/The_Sorcerer%27s_Apprentice" target="_blank" rel="noopener">The Sorcerer’s Apprentice</a> which you may know from <a href="https://disney.fandom.com/wiki/The_Sorcerer%27s_Apprentice" target="_blank" rel="noopener">Disney’s Fantasia</a>, are about objects coming to life to do tasks for us. Reasoning models are said to have <a href="https://en.wiktionary.org/wiki/agentic" target="_blank" rel="noopener">agentic</a> behavior – the ability to make independent decisions in pursuit of a goal. Intentional or not, it sounds like <a href="https://www.collinsdictionary.com/us/dictionary/english/angelic" target="_blank" rel="noopener">angelic</a>, bringing up mystical thoughts of angels and the supernatural.</p> <p style="font-weight: 400;">Since the <a href="https://www.postcontrolmarketing.com/ai-use-template-a-framework-for-determining-what-tasks-to-outsource-to-ai/" target="_blank" rel="noopener">first post in</a> my AI series, I’ve argued for maintaining human agency and keeping humans in the loop. Therefore, I want to be careful in how I talk about these new “reasoning” models that show us their “thinking.” I agree with Marc Watkin’s recent Substack “<a href="https://marcwatkins.substack.com/p/ais-illusion-of-reason" target="_blank" rel="noopener">AI’s Illusion of Reason</a>,” that the way we talk about these AI models matters.</p> <p style="font-weight: 400;">An AI model that pauses before answering and shows the process it followed doesn’t mean it is thinking. It’s still a mathematical prediction machine. It doesn’t comprehend or understand what it is saying. Referring to ChatGPT or Gemini as it versus he or she (no matter <a href="https://www.theguardian.com/film/article/2024/jul/18/scarlett-johansson-chatgpt-voice-openai-sam-altman">the voice</a>) matters.</p> <figure id="attachment_7446" aria-describedby="caption-attachment-7446" style="width: 656px" class="wp-caption aligncenter"><img data-recalc-dims="1" loading="lazy" decoding="async" class="size-large wp-image-7446" src="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiFash2Thinking.png?resize=656%2C352&ssl=1" alt="Google Gemini 2.0 Flash Thinking" width="656" height="352" srcset="https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiFash2Thinking.png?resize=1024%2C549&ssl=1 1024w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiFash2Thinking.png?resize=300%2C161&ssl=1 300w, https://i0.wp.com/www.postcontrolmarketing.com/wp-content/uploads/2025/02/GeminiFash2Thinking.png?w=1344&ssl=1 1344w" sizes="auto, (max-width: 656px) 100vw, 656px" /><figcaption id="caption-attachment-7446" class="wp-caption-text">I asked Google’s reasoning model Gemini 2.0 Flash the difference between human thinking and AI “thinking.” From <a href="https://aistudio.google.com/" target="_blank" rel="noopener">https://aistudio.google.com/</a></figcaption></figure> <p style="font-weight: 400;"><strong>What’s the difference between human and AI thinking?</strong></p> <p style="font-weight: 400;">I asked Google’s reasoning model <a href="https://aistudio.google.com/prompts/new_chat?model=gemini-2.0-flash-exp" target="_blank" rel="noopener">Gemini 2.0 Flash</a> the difference between human thinking and AI thinking. It said, “AI can perform tasks without truly understanding the underlying concepts or the implications of its actions. It operates based on learned patterns, not genuine comprehension.” Does this raise any concerns for you as we move toward fully autonomous AI agents?</p> <p style="font-weight: 400;">Humans need to stay in the loop. Even then, you need a human who truly understands the subject, context, field, and/or discipline. AI presents its answers in a convincing, well-written manner – even when it’s wrong. Human expertise and discernment are needed. Power without understanding can lead to <a href="https://en.wikipedia.org/wiki/Sorcerer%27s_Apprentice_syndrome" target="_blank" rel="noopener">Sorcerer’s Apprentice syndrome</a>. A small mistake with an unchecked autonomous agent could escalate quickly.</p> <p style="font-weight: 400;">In a <a href="https://www.theguardian.com/technology/2025/feb/03/openai-deep-research-agent-chatgpt-deepseek" target="_blank" rel="noopener">Guardian</a> article, Andrew Rogoyski, a director at the Institute for People-Centred AI warns of people using responses by AI deep research verbatim without performing checks on what was produced. Rogoyski says, “There’s a fundamental problem with knowledge-intensive AIs and that is it’ll take a human many hours and a lot of work to check whether the machine’s analysis is good.”</p> <p><strong>Let’s make sure 2025 is not like 1984.</strong></p> <p style="font-weight: 400;">I recently got the 75<sup>th</sup> anniversary edition of <a href="https://www.barnesandnoble.com/w/1984-george-orwell/1144554302" target="_blank" rel="noopener">George Orwell’s 1984</a>. I hadn’t read it since high school. It was the inspiration behind <a href="https://www.nytimes.com/2024/02/09/arts/television/super-bowl-apple-1984-ad.html" target="_blank" rel="noopener">Apple’s 1984 Super Bowl ad</a> – an example of the right message at the right time. It may be a message we need again.</p> <p style="font-weight: 400;">AI isn’t right all the time and right for everything. It’s confident and convincing even when it’s wrong. No matter how magical AI’s “thinking” seems, we must think on our own. As AI agents and reasoning models advance, discernment is needed, not unthinking acceptance.</p> <p style="font-weight: 400;">The 250th anniversary of Paul Revere’s ride and the “Shot heard ‘round the world” is in April this year. Will AI agents and reasoning models be a revolution in jobs in 2025? In my next post, “<a href="https://wp.me/p4FGNg-1We" target="_blank" rel="noopener">How Will AI Agents Impact Marketing Communications Jobs & Education? See Google’s AI Reasoning Model’s “Thoughts” And My Own</a>” I take a deep dive into how AI may impact marketing and communications jobs and education. 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