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Alex Roth | Fortune
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An award-winning writer and editor, Alex has covered shopping deals for more than a decade. 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100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/Alex-Roth-headshot-web.jpg?w=1440&q=75"/></div><div class="sc-e7a39763-3 cxkDEF"><p><span style="font-weight:400">Alex Roth is a freelance contributor to <a href="https://fortune.com/about-recommends/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/about-recommends/">Fortune Recommends</a></span>, specializing in tech products, deals, and discounts. An award-winning writer and editor, Alex has covered shopping deals for more than a decade. He created the IGN Deals site, and led the Wirecutter Deals team.</p><div id="unreadDivider" class="c-virtual_list__item" role="listitem" aria-label="Start of unread messages." data-qa="virtual-list-item" data-item-key="unreadDivider"></div></div></div><div class="sc-e7a39763-4 kKbFUH"><ul class="social-list"><a href="https://www.linkedin.com/in/alexlroth/" target="_self" class="sc-93594058-0 fowfrQ social "><svg width="24" height="24" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.51562 0H20.4844C22.4227 0 24 1.57727 24 3.51562V20.4844C24 22.4227 22.4227 24 20.4844 24H3.51562C1.57727 24 0 22.4227 0 20.4844V3.51562C0 1.57727 1.57727 0 3.51562 0ZM5.67188 19.0312H8.48438V9.1875H5.67188V19.0312ZM8.48438 7.78125H5.67188V4.96875H8.48438V7.78125ZM15.5156 19.0312H18.3281V12.9229C18.3281 10.9006 16.7199 9.18951 14.8125 9.1875C14.1595 9.1875 13.7281 9.34814 13.2557 9.52402C13.0815 9.5889 12.9017 9.65586 12.7031 9.71759V9.1875H9.89062V19.0312H12.7031V13.4062C12.7031 12.631 13.3341 12 14.1094 12C14.8846 12 15.5156 12.631 15.5156 13.4062V19.0312Z"></path></svg>Alex Roth</a></ul></div></div><div class="articles"><div class="sc-a5726df2-0 nDfnQ"><section data-cy="articleList" class="termArchiveContentList"><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Back view of a man watching TV at home.." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2150641851-e1732117935136.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/black-friday-tv-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best 4K TV Black Friday deals of 2024">Best 4K TV Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="An apple store is seen at night from the exterior. The bright interior lights show shoppers gathered around different products on the first and second floors." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/09/pexels-westarmoney-14917510-e1726509254592.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/apple-black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best Apple Black Friday deals of 2024">Best Apple Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Florida, Spring Hill, Nature Coast Commons, shopping mall, Walmart, logo. (Photo by: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2020/10/GettyImages-1280324422.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/walmart-black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best Walmart Black Friday deals of 2024">Best Walmart Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Florida, Miami Hialeah, Lowe&#8217;s big box hardware store entrance with shoppers." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2022/05/GettyImages-1347423818-1-e1651777732543.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2022/05/GettyImages-1347423818-1-e1651777732543.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2022/05/GettyImages-1347423818-1-e1651777732543.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2022/05/GettyImages-1347423818-1-e1651777732543.jpg?w=576&q=75 576w, 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target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best Lowes Black Friday deals of 2024">Best Lowes Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="MIAMI, FLORIDA &#8211; NOVEMBER 14: Customers shop at a Home Depot store on November 14, 2023 in Miami, Florida. Home Depot announced that comparable store sales in the U.S. declined 3.5 percent in the quarter ending October 29 compared with a year earlier. Net income fell 12 percent, which was better than the 15 percent decline analysts expected. (Photo by Joe Raedle/Getty Images)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' 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title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article The best Home Depot Black Friday deals of 2024">The best Home Depot Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Target Stores Ahead Of Earnings Figures" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Target-Black-Friday--e1731358425434.jpg?w=320&q=75 320w, 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src="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Target-Black-Friday--e1731358425434.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/target-black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best Target Black Friday deals of 2024">Best Target Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><div class="nativo-rail"><div></div></div><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Customers wear face masks while waiting in line to shop inside a Best Buy Co. retail store on Black Friday in Hawthorne, California, November 27, 2020. (Photo by Patrick T. Fallon / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2021/06/GettyImages-1229822442.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/best-buy-black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best Buy Black Friday deals of 2024">Best Buy Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Kohl's Reports 4th Quarter Earnings" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Kohls-Black-Friday-e1731621884277.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Kohls-Black-Friday-e1731621884277.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Kohls-Black-Friday-e1731621884277.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Kohls-Black-Friday-e1731621884277.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Kohls-Black-Friday-e1731621884277.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_Kohls-Black-Friday-e1731621884277.jpg?w=1024&q=75 1024w, 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data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="An Amazon package in front of a door in Tokyo." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2022/09/GettyImages-1239779094-e1662478841974.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2022/09/GettyImages-1239779094-e1662478841974.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2022/09/GettyImages-1239779094-e1662478841974.jpg?w=480&q=75 480w, 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jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/amazon-black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article The best Amazon Black Friday deals of 2024">The best Amazon Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="CHICAGO &#8211; MAY 26: Shoppers leave the Costco Store May 26, 2005 in Chicago, Illinois. Costco reported today an increase of six percent in third quarter profits over the same period last year. (Photo by Scott Olson/Getty Images)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/07/GettyImages-52984934-e1720727796295.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/costco-black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Best Costco Black Friday deals of 2024">Best Costco Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Amazon boxes during a delivery in New York, U.S., on Tuesday, Oct. 13, 2020. Amazon.com Inc.&#8217;s two-day Prime Day sale kicks off on Tuesday and is expected to give the world&#8217;s largest e-commerce company an early advantage over brick-and-mortar rivals still contending with pandemic-spooked consumers wary of battling Black Friday crowds. Photographer: Victor J. Blue/Bloomberg via Getty Images" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" 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loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/amazon-cyber-monday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article The Best Amazon Cyber Monday deals of 2024">The Best Amazon Cyber Monday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's 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style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_The-best-Black-Friday-deals-of-2024-e1730844977958.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/black-friday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article The best Black Friday deals of 2024">The best Black Friday deals of 2024</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Alex Roth author's page">Alex Roth</a></span></div></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Asian woman online shopping with credit card on cyber monday sale on tablet sitting on sofa at home.digital lifestyle with technology" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" 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srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/Recommends_CyberMondayTips-e1731091240486.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/recommends/shopping/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Shopping">Shopping</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/recommends/shopping/cyber-monday-deals/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article The Best Cyber Monday deals">The Best Cyber Monday deals</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/alex-roth/" target="_self" 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