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https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--active-trail menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531" class="is-active" aria-current="page">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/users/sign_in" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Company" class="menu-category-no-link" tabindex="0">Company</span> <button aria-label="Expand menu Company" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 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organizations to succeed</h2></div><div class="ut-component-global-spacing text-formatted"><p>Organizations often analyze their competition’s strengths and weaknesses to devise winning strategies to stay ahead of the pack. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators and identify areas of opportunity.</p></div><div class="flex flex-wrap gap-2 justify-center ut-component-global-spacing md:justify-start"> <a class="btn btn-primary" href="/resources/guides/competitive-analysis-usertesting" target="_self" > Get the guide</a></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-image media--view-mode-side"><div> <picture> <source media="(min-width: 656px)" type="image/png" width="512" height="512" data-srcset="/sites/default/files/usertestingv3/styles/text_media_desktop_/public/2024-06/competitive%20analysis%20with%20usertesting.png?itok=uhU29MaG 1x"/> <source media="(min-width: 360px)" type="image/webp" width="344" height="222" data-srcset="/sites/default/files/usertestingv3/styles/text_media_mobile_/public/2024-06/competitive%20analysis%20with%20usertesting.png.webp?itok=uYWgboeu 1x"/> <img loading="lazy" width="512" height="512" alt="Cover illustration for UserTesting guide to competitive analysis " class="lazyload" data-src="/sites/default/files/usertestingv3/styles/text_media_desktop_/public/2024-06/competitive%20analysis%20with%20usertesting.png?itok=uhU29MaG" /> </picture></div> </article></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing text-formatted"><h3 class="text-align-center">How B2B tech organizations build valuable, differentiated product experiences with UserTesting</h3></div><div class="ut-component-global-spacing quotes md:flex md:flex-row md:flex-wrap layout--three-col headshot-show"><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">Soon after we launched the Instant Buy function, we received many new orders. And we consider this project a huge customer experience win.”</div><div class="author-content"><div class="author-data"> <strong>Alejandro Gutierrez</strong> Senior Product Designer, Zendesk</div></div></div><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers."</div><div class="author-content"><div class="author-data"> <strong>Ryan Melcher</strong> Director, Selling Partner Interfaces, Amazon</div></div></div><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">By being involved in these projects so early on, the Software UX Design team is able to shape the experience to be as intuitive for our users as possible, improving customer satisfaction and driving business growth.</div><div class="author-content"><div class="author-data"> <strong>Diana Gerli</strong> Software UX Design Manager, Lenovo</div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing text-formatted"><h2 class="text-align-center"><span>Adapt and differentiate with UserTesting</span></h2></div><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 ut-component-global-spacing"><div class="md:order-last w-full flex flex-col self-center"><div class="flex ut-component-global-spacing flex-col" id="how-b2b-tech-organizations-leverage-usertesting"><h3 class="h3">How B2B tech organizations leverage UserTesting</h3></div><div class="ut-component-global-spacing text-formatted"><ul><li>Generate insights through a robust research platform and leverage services to augment their staff</li><li>Use intercepts to learn firsthand how customers can benefit from AI enhancements</li><li>Apply the right methods to understand how customers think, feel, and behave</li><li>Avoid competitor’s missteps by testing new concepts before launch</li></ul></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-side"><div> <picture> <source srcset="https://usertesting.widen.net/content/vod0cdbyuf/web/PHOTO-2023-UXR-researcher-designer-collaborating-3-path.png?w=725&itok=-Ba233I9 1x" media="(min-width: 656px)" width="725" height="469"/> <source srcset="https://usertesting.widen.net/content/vod0cdbyuf/webp/PHOTO-2023-UXR-researcher-designer-collaborating-3-path.png?crop=yes&k=c&w=344&h=222&itok=dH7VHPrk 1x" media="(min-width: 360px)" width="344" height="222"/> <img loading="lazy" src="https://usertesting.widen.net/content/vod0cdbyuf/web/PHOTO-2023-UXR-researcher-designer-collaborating-3-path.png?w=725&itok=-Ba233I9" width="725" height="469" alt="researcher designer collaborating with path" /> </picture></div> </article></div></div></div></div></div></section><div class="flex flex-wrap gap-2 ut-component-global-spacing justify-center"> <a class="btn btn-secondary" href="https://www.usertesting.com/platform" > Platform overview</a> <a class="btn btn-secondary" href="https://www.usertesting.com/plans" > View plans</a></div> <section class="section py-8 bg-secondary-symphony_white container-deafult overflow-x-clip mutiny-hidden"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="earn-customer-loyalty-and-trust-with-usertesting"><h2 class="h2">Earn customer loyalty and trust with UserTesting</h2></div> <section class="ut-component-global-spacing splide slider-container relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row "><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">UserTesting has totally changed the perception about user research being an expensive and time-consuming process.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2023-08/Headshot_Harsha.jpg?itok=HUTz83m0" width="100" height="100" alt="Harsha" /></div><div class="author-data"> <strong>Harsha Thayi</strong> Senior Manager, User Experience, T. Rowe Price</div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">UserTesting empowers us to have a much more strategic approach than NPS alone because it delivers far richer human insight.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2023-08/GProfile%20%281%29.png?itok=hH1Wv4_G" width="100" height="100" alt="Grant" /></div><div class="author-data"> <strong>Grant Yurada</strong> Senior Manager, UX Product Design</div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">A tool like UserTesting makes it much easier for us to understand how customers are using our solutions, and negates the need for additional time-consuming research."</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2023-08/Shamraiz%20Gul.jpg?itok=_55LDtOe" width="100" height="100" alt="Shamraiz" /></div><div class="author-data"> <strong>Shamraiz Gul</strong> Senior UX Lead, Finastra</div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="mt-4 first:mt-0 quote"><div class="quote-content mb-3">The marketing department uses UserTesting to test the messaging that they have on several key web pages. From that, they were able to boost the amount of page views by up to 400%, which was fantastic.</div><div class="author-content"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/media_library/public/2023-08/Jennifer%20Lee%20-%20TW%20HEADSHOTS-544%20%28cropped%29.jpg?itok=A_LI9S8o" width="86" height="100" alt="Jennifer" /></div><div class="author-data"> <strong>Jennifer Lee</strong> UX Research Lead, Wise</div></div></div></div></li></ul></div></section><div class="flex flex-wrap gap-2 ut-component-global-spacing justify-center"> <a class="btn btn-secondary" href="https://www.usertesting.com/resources/customers" > View more customer stories</a></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="check-out-test-templates-created-by-experts"><h2 class="h2">Check out test templates created by experts</h2><div class="ut-component-global-spacing text-formatted"><p>Get started quickly with UserTesting test templates used to quickly validate concepts, discover needs, and hear your customer thoughts on your experiences and services.</p></div></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-5 justify-center flex-wrap"><div class="info-card flex flex-col h-auto sm:max-w-[410px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/feature-prioritization" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/154bbac7-3f33-4bf3-91c3-b0a1d17c213f/webp/ICON-light-journey-256x256.png?crop=yes&k=c&w=88&h=88&itok=b3ywc3Qs" width="88" height="88" alt="journey icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Feature prioritization</h4><div class="ut-component-global-spacing text-formatted"><p>See how users and customers prioritize different features or projects—and what matters most</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/feature-prioritization" > Learn more</a></div><div class="info-card flex flex-col h-auto sm:max-w-[410px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/product-adoption" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/5e2592c1-2a43-4ea6-bdbc-d7502c87227c/webp/ICON-light-improve-256x256.png?crop=yes&k=c&w=88&h=88&itok=PDBj95Tz" width="88" height="88" alt="improve icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Product adoption</h4><div class="ut-component-global-spacing text-formatted"><p>Understand what keeps your most loyal customers engaged with your products</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/product-adoption" > Learn more</a></div><div class="info-card flex flex-col h-auto sm:max-w-[410px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/mitigating-risk" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/d2855d9e-c761-4627-b37e-4699bd0724c6/webp/ICON-light-devices-256x256.png?crop=yes&k=c&w=88&h=88&itok=Kooz8_Vm" width="88" height="88" alt="devices icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Mitigating risk</h4><div class="ut-component-global-spacing text-formatted"><p>Reduce risk by testing with your target audience throughout development</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/mitigating-risk" > Learn more</a></div></div><div class="flex flex-wrap gap-2 ut-component-global-spacing justify-center"> <a class="btn btn-secondary" href="/resources/templates" > View all templates</a></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/guides/getting-user-feedback-every-stage-design-process" aria-label="Read more about Guide: Getting user feedback at every stage of the design process"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-medium"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2024-08/TEASER-getting-user-feedback-at-every-stage-of-the-design-process-820x410.jpg.webp?itok=rpteQMpn" width="640" height="320" alt="Getting User Feedback At Every Stage Of The Design Process | Cover" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/medium/public/2024-08/TEASER-getting-user-feedback-at-every-stage-of-the-design-process-820x410.jpg.webp?itok=PLWLNCBV" /></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 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Design teams...</div></div></div><div class="mt-2"> <a aria-label="Read more about Guide: Getting user feedback at every stage of the design process" class="link link-primary" href="/resources/guides/getting-user-feedback-every-stage-design-process" > Read more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/guides/complete-guide-user-testing-websites-apps-and-prototypes" aria-label="Read more about Guide: The complete guide to user testing websites, apps, and prototypes"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-medium"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2024-08/TEASER-resource-guide-the-complete-guide-410x205.jpg.webp?itok=VAdh_fir" width="640" height="320" alt="The complete guide to user testing websites, apps, and prototypes | Cover" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/medium/public/2024-08/TEASER-resource-guide-the-complete-guide-410x205.jpg.webp?itok=3PwJLKdz" /></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Guide</p><h4 >The complete guide to user testing websites, apps, and prototypes</h4><div class=""><div> Understanding your customers is the key to any successful business, to ensure that you...</div></div></div><div class="mt-2"> <a aria-label="Read more about Guide: The complete guide to user testing websites, apps, and prototypes" class="link link-primary" href="/resources/guides/complete-guide-user-testing-websites-apps-and-prototypes" > Read more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/blog/b2b-companies-need-to-compete-on-great-cx" aria-label="Read more about Why B2B companies need to compete on great CX to win over customers"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-medium"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2022-08/bigstock-Portrait-Of-Creative-Multi-eth-292805752%20%281%29.jpg.webp?itok=n_9rdIqJ" width="672" height="448" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/medium/public/2022-08/bigstock-Portrait-Of-Creative-Multi-eth-292805752%20%281%29.jpg.webp?itok=3L0D7xFT" /></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Blog</p><h4 >Why B2B companies need to compete on great CX to win over customers</h4><div class=""><div> In the past, a small number of behemoths dominated the B2B market, but today...</div></div></div><div class="mt-2"> <a aria-label="Read more about Why B2B companies need to compete on great CX to win over customers" class="link link-primary" href="/blog/b2b-companies-need-to-compete-on-great-cx" > Read more</a></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex flex-wrap gap-2 ut-component-global-spacing justify-center"> <a class="btn btn-secondary" href="https://www.usertesting.com/resource-library" > View all resources</a></div></div></section></div></article></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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