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class="searchform" action="https://iabeurope.eu/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form> </div> </div></div></div><div id="_header_center-512-10" class="oxy-header-center" ></div><div id="_header_right-513-10" class="oxy-header-right" ><div id="div_block-679-10" class="ct-div-block" ><a id="link_text-539-10" class="ct-link-text" href="https://iabeurope.eu/contact-us/" >Get in touch</a></div></div></div></div><div id="_header_row-542-10" class="oxy-header-row header__mega-menu" ><div class="oxy-header-container"><div id="_header_left-543-10" class="oxy-header-left" ></div><div id="_header_center-544-10" class="oxy-header-center" ><div id="div_block-561-10" class="ct-div-block " > <nav id="-mega-menu-547-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-549-10" class="oxy-mega-dropdown " ><a href="/about-us" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">About Us</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-549-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><div id="div_block-562-10" class="ct-div-block" ><div id="div_block-564-10" class="ct-div-block" ><h5 id="headline-565-10" class="ct-headline">About IAB Europe</h5><a id="link-689-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-572-10" class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-594-10" class="ct-div-block" ><a id="link-738-10" class="ct-link" href="https://iabeurope.eu/committees-task-forces/" ><h5 id="headline-595-10" class="ct-headline">Committees & task forces</h5></a><nav id="_nav_menu-742-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-committees-task-forces-container"><ul id="menu-committees-task-forces" class="oxy-nav-menu-list"><li id="menu-item-20170" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-18863 current_page_item menu-item-20170"><a href="https://iabeurope.eu/programmatic-trading-committee/" aria-current="page">Programmatic Trading Committee</a></li> <li id="menu-item-54576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54576"><a href="https://iabeurope.eu/committees-task-forces/retail-media-committee/">Retail Media Committee</a></li> <li id="menu-item-20171" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20171"><a href="https://iabeurope.eu/policy-committee/">Policy Committee</a></li> <li id="menu-item-20172" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20172"><a href="https://iabeurope.eu/brand-advertising-committee/">Brand Advertising Committee</a></li> <li id="menu-item-20174" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20174"><a href="https://iabeurope.eu/legal-committee/">Legal Committee</a></li> <li id="menu-item-20177" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20177"><a href="https://iabeurope.eu/sustainability-standards-committee/">Sustainability Standards Committee</a></li> </ul></div></nav></div></div></div></div></div></li> </ul></nav> <nav id="-mega-menu-551-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-607-10" class="oxy-mega-dropdown " ><a href="/our-focus" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Our Focus</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-607-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div 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class="ct-link" href="https://iabeurope.eu/transparency-consent-framework/" ><div id="div_block-619-10" class="ct-div-block" ><img loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-policy-regulation-advocacy-container"><ul id="menu-policy-regulation-advocacy" class="oxy-nav-menu-list"><li id="menu-item-20200" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20200"><a href="https://iabeurope.eu/european-digital-policy/">European Digital Policy</a></li> <li id="menu-item-20201" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20201"><a href="https://iabeurope.eu/privacy-data-protection/">Privacy & Data Protection</a></li> <li id="menu-item-20202" class="menu-item menu-item-type-post_type 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class="oxy-header-right" ></div></div></div></header> <section id="section-14-20216" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-15-20216" class="ct-div-block" ><h1 id="headline-26-20216" class="ct-headline"><span id="span-27-20216" class="ct-span" >Programmatic Trading Committee</span></h1><div id="text_block-17-20216" class="ct-text-block" ></div></div><div id="div_block-18-20216" class="ct-div-block" ><img id="image-19-20216" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-WEBSITE-Banners-493x300-SUS3.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-WEBSITE-Banners-493x300-SUS3.png 768w, https://iabeurope.eu/wp-content/uploads/IAB-WEBSITE-Banners-493x300-SUS3-300x186.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></div></div></section><section id="section-2-20192" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-4-20192" class="ct-new-columns" ><div id="div_block-5-20192" class="ct-div-block" ><div id="code_block-14-20192" class="ct-code-block" ></div><h1 id="headline-6-20192" class="ct-headline"><span id="span-7-20192" class="ct-span" >Programmatic Trading Committee</span></h1><div id="text_block-8-20192" class="ct-text-block committees-content" ><span id="span-9-20216" class="ct-span oxy-stock-content-styles" > <p>The Programmatic Trading Committee is a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.</p> <h4 class="wp-block-heading"><strong>2024 Priorities:</strong></h4> <ul class="wp-block-list"> <li>2 x Virtual Programmatic Days</li> <li>AI in Programmatic Advertising</li> <li>MFAs - Inventory quality and definitions in the open web</li> <li>DE&I in Programmatic </li> <li>A dedicated working group to help members and the wider community navigate the upcoming deletion of third-party cookies</li> <li>Supply Chain Transparency </li> <li>Annual Attitudes to Programmatic Advertising Research Report </li> </ul> <h4 class="wp-block-heading"><strong>Committee Chair and Vice-Chair:</strong></h4> <ul class="wp-block-list"> <li><strong>Chair:</strong> Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify</li> <li><strong>Vice-Chair: </strong>Jörg Vogelsang, BVDW & Consultant </li> </ul> <h4 class="wp-block-heading"><strong>Meeting Rota:</strong></h4> <p>The committee meets on a monthly basis.</p> <h4 class="wp-block-heading"><strong>Interested in joining the Programmatic Trading Committee?</strong></h4> <p>For more information on the Programmatic Trading Committee please contact:<br>Helen Mussard - <a href="mailto:mussard@iabeurope.eu">mussard@iabeurope.eu</a></p> </span></div></div><div id="div_block-10-20192" class="ct-div-block" ><div id="div_block-11-20192" class="ct-div-block" ><a id="link_text-12-20192" class="ct-link-text" href="/" target="_self" >Committees & Task 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