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Retail Media Certification Programme - IAB Europe
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class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital 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loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow 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class='ct-inner-content'><section id="section-2-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><img id="image-3-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-RM-CERT-1170x4002-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-RM-CERT-1170x4002-2.jpg 1100w, https://iabeurope.eu/wp-content/uploads/IAB-RM-CERT-1170x4002-2-300x109.jpg 300w, https://iabeurope.eu/wp-content/uploads/IAB-RM-CERT-1170x4002-2-1024x372.jpg 1024w, https://iabeurope.eu/wp-content/uploads/IAB-RM-CERT-1170x4002-2-768x279.jpg 768w" sizes="(max-width: 1100px) 100vw, 1100px" /></div></section><section id="section-4-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-7-56879" class="ct-headline">The IAB Europe Retail Media Certification Programme</h1><h1 id="headline-8-56879" class="ct-headline"><i>Driving Transparency in Retail Media Measurement</i></h1><div id="text_block-10-56879" class="ct-text-block" ><span id="docs-internal-guid-bc864317-7fff-54e5-a920-6deba5396aaa"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The IAB Europe Retail Media Certification is an industry-recognised programme that rewards adherence to the IAB Europe </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><a href="https://iabeurope.eu/knowledge_hub/iab-europes-retail-media-measurement-standards-for-europe/">measurement standards</a> for on and off-site Retail Media campaigns. By earning this certification, retailers can demonstrate their commitment to transparency, fairness, and accountability in Retail Media reporting.</span></span></div><a id="link_button-11-56879" class="ct-link-button" href="https://www.surveymonkey.com/r/IABRMCERT" target="_self" >Register Your Interest Today</a></div></section><div id="div_block-13-56879" class="ct-div-block" ><h3 id="headline-16-56879" class="ct-headline">Why Get Certified?</h3></div><section id="section-12-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-15-56879" class="ct-div-block" ><img id="image-31-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/568df06f-993f-4ebc-a7af-96c175718b8c.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/568df06f-993f-4ebc-a7af-96c175718b8c.jpg 1024w, https://iabeurope.eu/wp-content/uploads/568df06f-993f-4ebc-a7af-96c175718b8c-300x225.jpg 300w, https://iabeurope.eu/wp-content/uploads/568df06f-993f-4ebc-a7af-96c175718b8c-768x576.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></div><div id="div_block-14-56879" class="ct-div-block" ><div id="text_block-18-56879" class="ct-text-block" ><span id="docs-internal-guid-51ca4a29-7fff-1291-62dc-05ebeac5567b"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Certification promotes a level playing field, ensuring fair competition and fostering confidence in the reliability of measurement outcomes. Certified retailers will benefit from increased trust with brands, agencies, and other industry stakeholders, all while showcasing leadership in the Retail Media space.</span></span></div><div id="text_block-20-56879" class="ct-text-block" ><span id="docs-internal-guid-f119e013-7fff-5291-0e43-d244ea0faff2"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The programme is currently in the Beta phase, to enable IAB Europe and the independent auditors to test and refine the audit process against the measurement standards. </span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">As we launch the full certification in 2025, we will begin by certifying retailers, with plans to expand the programme to other participants in the Retail Media ecosystem from 2026. Upon successful certification, retailers will earn the IAB Europe Retail Media Certification badge, a mark of excellence that can be proudly displayed across all corporate communications and marketing channels.</span></p><div><span style="font-size: 11pt; font-family: Arial, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div></span></div></div><div id="div_block-22-56879" class="ct-div-block" ><div id="text_block-23-56879" class="ct-text-block" ><span id="docs-internal-guid-f119e013-7fff-5291-0e43-d244ea0faff2"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-8fb495f1-7fff-ac15-b91b-a428e5665b91"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Register your interest to participate in our Retail Media Certification Programme:</span></span></p></span></div><a id="link_button-114-56879" class="ct-link-button" href="https://www.surveymonkey.com/r/IABRMCERT" target="_self" >Click Here to Register</a></div><div id="div_block-32-56879" class="ct-div-block" ><h4 id="headline-33-56879" class="ct-headline"><span id="docs-internal-guid-f7b08cb9-7fff-0a1a-4baf-642898f8887e"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Key Benefits of Certification:</span></span></h4><div id="_rich_text-34-56879" class="oxy-rich-text" ><ul><li><strong>Fair Competition:</strong> Align your measurement practices with industry standards, creating a level playing field for all retailers.</li><li><strong>Transparency:</strong> Increase confidence in your reporting capabilities with verified measurement practices.</li><li><strong>Industry Alignment:</strong> Ensure that Retail Media is held to the same standards as other digital media investments.</li><li><strong>Support Self-Regulation:</strong> Play a pivotal role in shaping the future of a more transparent and accountable Retail Media industry.</li></ul></div></div><div id="div_block-36-56879" class="ct-div-block" ><h4 id="headline-44-56879" class="ct-headline"><span style="" id="docs-internal-guid-3a556c6e-7fff-454e-e858-0e66725e42fb"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">How to Become Certified</span></span></h4><div id="text_block-41-56879" class="ct-text-block" ><span id="docs-internal-guid-d5b5bd6a-7fff-d985-8492-892530d1c220"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The certification process will involve an independent audit of your Retail Media Network (RMN) measurement capabilities. Retailers must meet at least 90% of the required standards outlined in the <a href="http://iabeurope.eu/wp-content/uploads/IAB-Europe-Retail-Media-Certification-Compliance-Table-FINAL.pdf">compliance table</a> to achieve certification. If any gaps are identified, there will be an opportunity to make the necessary adjustments and resubmit for a re-audit against the areas that did not meet the requirements.</span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Once certified, your certification badge will be valid for one year, solidifying your position as a leader in Retail Media measurement.</span></p></span></div><h4 id="headline-48-56879" class="ct-headline"><span style="" id="docs-internal-guid-3a556c6e-7fff-454e-e858-0e66725e42fb"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Learn More</span></span><br></h4><div id="text_block-50-56879" class="ct-text-block" ><span id="docs-internal-guid-d5b5bd6a-7fff-d985-8492-892530d1c220"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-f0c949fd-7fff-a681-71da-bcd2d2e91398"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">View our <a href="https://iabeurope.eu/wp-content/uploads/The-IAB-Europe-Retail-Media-Certification-Programme-FAQs.pdf">FAQs here</a> for a deeper dive into the audit process, certification requirements, and more, or email the team at </span><a href="mailto:retailmediastandards@iabeurope.eu"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-skip-ink: none; vertical-align: baseline;">retailmediastandards@iabeurope.eu</span></a><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">, who will be happy to answer any questions you have</span></span></p></span></div><h4 id="headline-54-56879" class="ct-headline"><span style="" id="docs-internal-guid-3a556c6e-7fff-454e-e858-0e66725e42fb"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Register Your Interest</span></span><br></h4><div id="text_block-56-56879" class="ct-text-block" ><span id="docs-internal-guid-d5b5bd6a-7fff-d985-8492-892530d1c220"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Following the Beta phase of the certification programme, we invite retailers to register their interest in participating. Early registrants will be the first to hear about official application openings, receive updates on the certification process, and secure a spot to be one of the first retailers to undergo certification in 2025.</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-b7c77494-7fff-63fb-c328-7265eef5e085"><br><a href="https://www.surveymonkey.com/r/IABRMCERT"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-skip-ink: none; vertical-align: baseline;">Register your interest now</span></a><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"> to join the forefront of Retail Media excellence and take the first step toward earning your IAB Europe Retail Media Certification.</span></span></p></span></div></div><div id="div_block-39-56879" class="ct-div-block" ><img id="image-120-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/IMG_6161-scaled.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IMG_6161-scaled.jpg 2560w, https://iabeurope.eu/wp-content/uploads/IMG_6161-300x225.jpg 300w, https://iabeurope.eu/wp-content/uploads/IMG_6161-1024x768.jpg 1024w, https://iabeurope.eu/wp-content/uploads/IMG_6161-768x576.jpg 768w, https://iabeurope.eu/wp-content/uploads/IMG_6161-1536x1152.jpg 1536w, https://iabeurope.eu/wp-content/uploads/IMG_6161-2048x1536.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><a id="link_button-112-56879" class="ct-link-button" href="https://www.surveymonkey.com/r/IABRMCERT" target="_self" >Register Your Interest Today</a></div></div></section><section id="section-57-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-58-56879" class="ct-headline">Don’t Just Take Our Word For It</h2><div id="text_block-59-56879" class="ct-text-block" ><span id="docs-internal-guid-f7115d95-7fff-433c-a140-2bb7b3248f6f"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Here is what members of the digital advertising ecosystem have to say:</span></span></div><link rel='stylesheet' id='oxygen-unslider-css' href='https://iabeurope.eu/wp-content/plugins/oxygen/component-framework/vendor/unslider/unslider.css' type='text/css' media='all'/><div id="slider-60-56879" class="ct-slider ct_unique_slider_7972" ><div class="oxygen-unslider-container"><ul><li><div id="slide-61-56879" class="ct-slide" ><div id="div_block-62-56879" class="ct-div-block" ><div id="div_block-63-56879" class="ct-div-block" ><img id="image-64-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/Saskia-Rosset.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Saskia-Rosset.jpg 523w, https://iabeurope.eu/wp-content/uploads/Saskia-Rosset-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Saskia-Rosset-150x150.jpg 150w" sizes="(max-width: 523px) 100vw, 523px" /></div><div id="div_block-65-56879" class="ct-div-block" ><div id="div_block-66-56879" class="ct-div-block" ><h3 id="headline-67-56879" class="ct-headline">Saskia Rosset</h3><h4 id="headline-68-56879" class="ct-headline"><span id="docs-internal-guid-c70dcd25-7fff-cebc-e887-b46105507594"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><i>e-commerce marketing manager at Affinity Petcare</i></span></span></h4><div id="text_block-69-56879" class="ct-text-block" ><span id="docs-internal-guid-6a73d10c-7fff-a935-1640-c02babf59cb6"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">"As Retail Media continues to evolve, having a standardised certification program like the one IAB Europe is introducing is crucial. It not only ensures consistency and transparency across the industry but also provides brands and agencies with the confidence that their retail media strategies meet the highest standards, both onsite and off-site." </span></span></div></div></div></div></div></li><li><div id="slide-70-56879" class="ct-slide" ><div id="div_block-71-56879" class="ct-div-block" ><div id="div_block-72-56879" class="ct-div-block" ><img id="image-73-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/Casper-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Casper-1.jpg 800w, https://iabeurope.eu/wp-content/uploads/Casper-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Casper-1-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/Casper-1-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></div><div id="div_block-74-56879" class="ct-div-block" ><div id="div_block-75-56879" class="ct-div-block" ><h3 id="headline-76-56879" class="ct-headline"><span id="docs-internal-guid-c9783f07-7fff-3c73-9219-c7a86b41536c"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Casper Van-Wandelen</span></span></h3><h4 id="headline-77-56879" class="ct-headline"><span id="docs-internal-guid-31739e38-7fff-8d1a-b0d3-c4bd67297569"><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Retail Media Lead, Unilever</span></span></h4><div id="text_block-78-56879" class="ct-text-block" ><span id="docs-internal-guid-beb42f29-7fff-750a-16cc-0ac0ab11186a"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">“I am very pleased with the new IAB Europe’s Certification Programme, as it marks a significant new milestone in the industry’s development. It fosters credibility and trust, simplifies </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">cross-retailer comparisons, and ensures advertisers receive reliable data.“</span></span></div></div></div></div></div></li><li><div id="slide-79-56879" class="ct-slide" ><div id="div_block-80-56879" class="ct-div-block" ><div id="div_block-81-56879" class="ct-div-block" ><img id="image-82-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3.jpg 660w, https://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3-300x289.jpg 300w" sizes="(max-width: 660px) 100vw, 660px" /></div><div id="div_block-83-56879" class="ct-div-block" ><div id="div_block-84-56879" class="ct-div-block" ><h3 id="headline-85-56879" class="ct-headline"><span id="docs-internal-guid-74ee0c41-7fff-745a-ab7b-4fc0b50fdb0a"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Jason Wescott</span></span></h3><h4 id="headline-86-56879" class="ct-headline"><span id="docs-internal-guid-6086d367-7fff-cfcd-38a5-841f4649f9da"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><i>Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe’s Retail Media Committee</i></span></span></h4><div id="text_block-87-56879" class="ct-text-block" ><span id="docs-internal-guid-a8caf856-7fff-4902-0597-654a36ce1647"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">"With the expansion of Retail Media, establishing trust and confidence through standardised measurement practices is crucial. The Retail Media Certification Programme marks a key step in ensuring transparent, consistent, and industry-aligned measurement. This initiative offers retailers a chance to stand out by committing to accountability and measurement integrity, which will help foster stronger collaboration with brands and agencies."</span></span></div></div></div></div></div></li><li><div id="slide-334-56879" class="ct-slide" ><div id="div_block-335-56879" class="ct-div-block" ><div id="div_block-336-56879" class="ct-div-block" ><img id="image-337-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/RC-Photo-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/RC-Photo-1.png 1170w, https://iabeurope.eu/wp-content/uploads/RC-Photo-1-269x300.png 269w, https://iabeurope.eu/wp-content/uploads/RC-Photo-1-917x1024.png 917w, https://iabeurope.eu/wp-content/uploads/RC-Photo-1-768x858.png 768w" sizes="(max-width: 1170px) 100vw, 1170px" /></div><div id="div_block-338-56879" class="ct-div-block" ><div id="div_block-339-56879" class="ct-div-block" ><h3 id="headline-340-56879" class="ct-headline">Rishika Choumal</h3><h4 id="headline-341-56879" class="ct-headline"><span id="docs-internal-guid-6086d367-7fff-cfcd-38a5-841f4649f9da"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><i>Global Retail Media Lead at Henkel</i></span></span></h4><div id="text_block-342-56879" class="ct-text-block" ><span id="docs-internal-guid-a8caf856-7fff-4902-0597-654a36ce1647"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">"The IAB Europe Retail Media Certification Programme is a step in the right direction to address brand pain points by pinpointing at critical areas of commitment - transparency, digital industry alignment, and consistency in data & measurement. It will help brands make the right investment and optimisation decisions driven by data on the one hand, while strengthening a trustful relationship with retailers on the other. All while advancing the entire Retail Media ecosystem in Europe."</span></span></div></div></div></div></div></li></ul></div></div><script class="ct-slider-script">jQuery(document).ready(function($){$('#slider-60-56879.ct_unique_slider_7972 .oxygen-unslider-container:not(.unslider-horizontal,.unslider-fade)').unslider({autoplay: true, delay: 7500, animation: 'horizontal', speed : 750, arrows: true, nav: true, infinite: true})});</script></div></section><section id="section-121-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><h3 id="headline-224-56879" class="ct-headline">Frequently Asked Questions<br></h3><div id="div_block-122-56879" class="ct-div-block oxel_accordion" ><div id="code_block-123-56879" class="ct-code-block" ><!-- --></div><button id="div_block-124-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-125-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-126-56879" class="ct-text-block oxel_accordion__row__label" ><span id="docs-internal-guid-93a154d9-7fff-f75b-497e-6f48d377a236"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">What is it?</span></span></div></div><div id="fancy_icon-127-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-127-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-128-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-129-56879" class="ct-div-block" ><div id="text_block-130-56879" class="ct-text-block" ><span id="docs-internal-guid-28370a9b-7fff-8a33-90ad-a34aa4460ddd"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The Retail Media Certification is an industry-recognised certification rewarding those that adhere to the </span><a href="https://iabeurope.eu/knowledge_hub/iab-europes-retail-media-measurement-standards-for-europe/"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-skip-ink: none; vertical-align: baseline;">IAB Europe standards</span></a><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"> across on-site and off-site Retail Media measurement. Compliance with these standards promotes a level playing field, enabling fair competition and fostering confidence in the validity of measurement outcomes. </span></span></div></div></div><button id="div_block-131-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-132-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-133-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-8dde7876-7fff-c19b-c6f7-4d9ee6caa975"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Who will be certified?</span></span></div></div><div id="fancy_icon-134-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-134-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-135-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-136-56879" class="ct-div-block" ><div id="text_block-137-56879" class="ct-text-block" ><span id="docs-internal-guid-54566a31-7fff-2917-a778-7d736922c166"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">We aim to certify retailers in 2025 and envision certifying other companies in the ecosystem in 2026 and beyond. All certified retailers will be able to feature the ‘IAB Europe Retail Media Certified’ logo. </span></span></div></div></div><button id="div_block-138-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-139-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-140-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-a878abd1-7fff-7e2a-ec93-797ab6f1862d"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">What is the certification process?</span></span></div></div><div id="fancy_icon-141-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-141-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-142-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-143-56879" class="ct-div-block" ><div id="text_block-144-56879" class="ct-text-block" ><span id="docs-internal-guid-98461224-7fff-1aec-8c70-2d58d09ee8c6"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Retailers will undergo an independent audit of their Retail Media Network (RMN) measurement capabilities. Once the audit is complete, the auditor will present their findings to IAB Europe. If the retailer has met at least 90% of the requirements, they will be certified. If not, they will have the opportunity to make necessary adjustments and submit those modifications for a re-audit. IAB Europe will not disclose the participants of the audit in advance, ensuring that any gaps remain confidential. Once the retailer successfully meets the required threshold in the audit, IAB Europe will issue a certification badge. This certification will be valid for one year.</span></span></div></div></div><button id="div_block-231-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-232-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-233-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-8da38169-7fff-3d46-2d3f-b66daa9e7a54"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">What will be certified?</span></span></div></div><div id="fancy_icon-234-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-234-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-268-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-269-56879" class="ct-div-block" ><div id="text_block-270-56879" class="ct-text-block" ><span id="docs-internal-guid-f953f224-7fff-a662-0e0c-53540f634940"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The </span><a href="http://iabeurope.eu/wp-content/uploads/IAB-Europe-Retail-Media-Certification-Compliance-Table-FINAL.pdf"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-skip-ink: none; vertical-align: baseline;">Retail Media Certification Compliance Table</span></a><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"> outlines exactly what the independent auditors will check. </span></span></div></div></div><button id="div_block-236-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-237-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-238-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-c8e03b6e-7fff-d3f5-d080-2e5c2b5999c3"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">How long is the certification valid?</span></span></div></div><div id="fancy_icon-239-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-239-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-274-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-275-56879" class="ct-div-block" ><div id="text_block-276-56879" class="ct-text-block" ><span id="docs-internal-guid-16201140-7fff-ee45-d4b5-1f00bc93d387"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">This certification will be valid for one year. IAB Europe will host an up-to-date list of the certified companies on its website. </span></span></div></div></div><button id="div_block-240-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-241-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-242-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-883137f1-7fff-0f31-5ea9-5a6f973321f0"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">What is the beta phase?</span></span></div></div><div id="fancy_icon-243-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-243-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-289-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-290-56879" class="ct-div-block" ><div id="text_block-291-56879" class="ct-text-block" ><span id="docs-internal-guid-44eff035-7fff-45cf-c0ba-ad908ce4f59d"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The beta phase enables IAB Europe and the independent auditors to test and refine the audit process against the measurement standards. So far, two RMNs are participating in the beta phase. </span></span></div></div></div><button id="div_block-248-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-249-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-250-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-f3cff2a9-7fff-61e5-9a7e-d1badf7f0394"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">How is the certification governed?</span></span></div></div><div id="fancy_icon-251-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-251-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-280-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-281-56879" class="ct-div-block" ><div id="text_block-282-56879" class="ct-text-block" ><span id="docs-internal-guid-5ce7282e-7fff-7a6d-99fe-74e1d95a01b9"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">A Certification Advisory group comprised of National Federations and IABs and the Chair of our Retail Media Committee will Govern the programme and ensure we have the right expertise to make decisions on key milestones such as:</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The auditor(s) appointed to undertake the independent audits</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The certification process and whether a company received certification</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Help to develop the pilot phase and to ensure we reach our goals for the full rollout </span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">How we work / partner with other bodies such as the MRC</span></p></li></ul></span></div></div></div><button id="div_block-244-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-245-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-246-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-9d795ac5-7fff-c2bd-0c4b-e7920de79d94"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Which independent auditors are involved?</span></span></div></div><div id="fancy_icon-247-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-247-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-283-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-284-56879" class="ct-div-block" ><div id="text_block-285-56879" class="ct-text-block" ><span id="docs-internal-guid-a4db8242-7fff-e276-f9c4-795e1c4db0c2"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">IAB Europe has selected three non-profit auditors (AAM, ABC, and CESP) to undertake the independent audits for this certification. </span></span></div></div></div><button id="div_block-264-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-265-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-266-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-6f321737-7fff-feda-533d-682a4f7a7caf"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">What is the auditor's role?</span></span></div></div><div id="fancy_icon-267-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-267-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-277-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-278-56879" class="ct-div-block" ><div id="text_block-279-56879" class="ct-text-block" ><span id="docs-internal-guid-ac589aeb-7fff-1a98-cc9a-1821fd9afd0b"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The auditor will hold a direct commercial relationship with the organisation being certified. It will also take guidance from IAB Europe. Its core responsibilities will include:</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Define the audit approach process</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Define recommended documentation & deliverables</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Review deliverables</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Ensure consistency in deliverables across RMNs</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Liaise with other auditors to ensure consistency </span></p></li></ul></span></div></div></div><button id="div_block-260-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-261-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-262-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-758f8529-7fff-3c9a-11f0-c24807a16d79"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Is there a cost?</span></span></div></div><div id="fancy_icon-263-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-263-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-271-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-272-56879" class="ct-div-block" ><div id="text_block-273-56879" class="ct-text-block" ><span id="docs-internal-guid-415c36ba-7fff-70a1-cfa4-ea409b24580e"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Yes, there are two costs to factor in. Firstly, the independent audit will need to be paid for and secondly, once the audit has been passed and the company wishes to receive certification then a certification fee is due to IAB Europe. </span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The certification fee for </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><b>RMN businesses</b> </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">generating 50m+ Euros of media revenue per year will be 10,000 Euros and 5,000 for any RMN business generating less than 50m Euros of revenue per year. The 50m Euros is related to media revenue independent of additional ad tech costs. </span></p><br><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">The certification fee for<b> </b></span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><b>ad tech and agencies</b></span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"> generating more than 50m+ Euros of media revenue per year will be 15,000 Euros and those with less than 50m Euros of media revenue will be 7,500 Euros. </span></span></div></div></div><button id="div_block-256-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-257-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-258-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-ba4983a0-7fff-f25c-db64-632060996010"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Do I need to be an IAB Europe member to get certified?</span></span></div></div><div id="fancy_icon-259-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-259-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-286-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-287-56879" class="ct-div-block" ><div id="text_block-288-56879" class="ct-text-block" ><span id="docs-internal-guid-13669406-7fff-26b5-650e-5f6dd49b7bef"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Any company wishing to be certified must be a member of a National IAB or Federation within Europe. </span></span></div></div></div><button id="div_block-252-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-253-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-254-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-efa3a1c8-7fff-4b43-5aab-413d12cacdc2"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">How does it work with national initiatives?</span></span></div></div><div id="fancy_icon-255-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-255-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-300-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-301-56879" class="ct-div-block" ><div id="text_block-302-56879" class="ct-text-block" ><span id="docs-internal-guid-441329ea-7fff-65fd-1c97-73bc9ab3d650"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">In Europe, there are a number of certification programmes at a local level for existing digital media standards (e.g. IAB UK Gold Standard, IAB Sweden Gold Standard, CESP Label) but there isn’t a certification programme at a European level specifically for the Retail Media landscape. As the creator of the Retail Media measurement standards, IAB Europe is well-positioned to issue the certifications. </span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">IAB UK is preparing to add specific requirements for Retail Media in the Gold Standard 2025. These additions, aligned with the Media Metrics in IAB Europe's Retail Media Measurement Standards, aim to ensure the highest levels of ad quality, viewability, and fraud prevention. The Gold Standard will not audit or certify against the Attribution or Retail Insights Standards. </span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">IAB Europe and IAB UK are working closely to incorporate the European Retail Media Certification into Gold Standards. This means that from the end of 2025 or early 2026, the European Retail Media Certification will be a requirement of the Gold Standard for retailers or RMNs. </span></p><div><span style="font-size: 11pt; font-family: "Open Sans", sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div></span></div></div></div><button id="div_block-327-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-328-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-329-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-cfcab7da-7fff-d2cf-0f97-3529b23eecc0"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">How does the European Retail Media Certification Programme fit with the MRC in the U.S.?</span></span></div></div><div id="fancy_icon-330-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-330-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-331-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-332-56879" class="ct-div-block" ><div id="text_block-333-56879" class="ct-text-block" ><span id="docs-internal-guid-441329ea-7fff-65fd-1c97-73bc9ab3d650"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-cd41cfaf-7fff-fd0f-8192-e2f06be8c363"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">IAB Europe and the Media Rating Council (MRC) have coordinated to align MRC accreditation of European RMN measurement providers to the requirements of the IAB Europe Retail Media Certification program. 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