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But the ease and personalization found with consumer-facing ecommerce sites, especially robust marketplaces like Amazon and Walmart, are simply too valuable to ignore. B2B buyers — and even their counterparts in sales — increasingly demand B2C-level experiences for their business needs, driving organizations to […]" /> <meta property="og:url" content="https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth" /> <meta property="og:site_name" content="Retail TouchPoints" /> <meta property="article:publisher" content="https://facebook.com/retailtoucpoints" /> <meta property="article:modified_time" content="2024-10-08T13:15:47+00:00" /> <meta property="og:image" content="http://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024.png" /> <meta property="og:image:width" content="1920" /> <meta property="og:image:height" content="1080" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@rtouchpoints" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":["Article","Report"],"@id":"https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth#article","isPartOf":{"@id":"https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth"},"author":{"name":"Alicia Esposito","@id":"https://www.retailtouchpoints.com/#/schema/person/305f0934f97739be20c9f98fe58e4c16"},"headline":"The State of B2B Ecommerce: How Investments in CX and AI Are Driving Sector Growth","datePublished":"2024-10-08T13:15:46+00:00","dateModified":"2024-10-08T13:15:47+00:00","mainEntityOfPage":{"@id":"https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth"},"wordCount":163,"publisher":{"@id":"https://www.retailtouchpoints.com/#organization"},"image":{"@id":"https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth#primaryimage"},"thumbnailUrl":"https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024.png","keywords":["Featured"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth","url":"https://www.retailtouchpoints.com/resources/the-state-of-b2b-ecommerce-how-investments-in-cx-and-ai-are-driving-sector-growth","name":"The State of B2B Ecommerce: How Investments in CX and AI Are Driving Sector Growth - 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data-id="054b203" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="1920" height="1080" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024.png" class="attachment-rtpv4-169 size-rtpv4-169 wp-image-147242 lazyload" alt="" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024.png 1920w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-600x338.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-1280x720.png 1280w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-768x432.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-1536x864.png 1536w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-960x540.png 960w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-480x270.png 480w" data-sizes="(max-width: 1920px) 100vw, 1920px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1080;" /><noscript><img width="1920" height="1080" src="https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024.png" class="attachment-rtpv4-169 size-rtpv4-169 wp-image-147242" alt="" srcset="https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024.png 1920w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-600x338.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-1280x720.png 1280w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-768x432.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-1536x864.png 1536w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-960x540.png 960w, https://www.retailtouchpoints.com/wp-content/uploads/2024/10/RTP_RT439_SR_B2B-Ecommerce_October_2024-480x270.png 480w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript> </div> </div> <div class="elementor-element elementor-element-1b485ab elementor-widget elementor-widget-theme-post-content" data-id="1b485ab" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>The B2B buying journey has historically been high-touch and highly complex. But the ease and personalization found with consumer-facing ecommerce sites, especially robust marketplaces like Amazon and Walmart, are simply too valuable to ignore. <br> <br>B2B buyers — and even their counterparts in sales — increasingly demand B2C-level experiences for their business needs, driving organizations to level up their digital experiences. And with <strong>80% </strong>of sales interactions between buyers and suppliers expected to occur through digital channels by the end of 2025, now is the time for organizations to level up their ecommerce strategies.<br> <br>Download this special report to:</p> <ul class="wp-block-list"> <li>Understand the new behaviors and demands of target buyers and their committees; </li> <li>Learn how composable commerce and artificial intelligence are improving business operations and buying experiences; and </li> <li>See which new channels and tactics, like connected TV (CTV), are driving a new era of B2B marketing. </li> </ul> <p>Get your copy today!</p> <p></p> </div> </div> </div> </article> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f98c79b" data-id="f98c79b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f8f4e55 elementor-widget__width-initial elementor-widget elementor-widget-template" data-id="f8f4e55" data-element_type="widget" id="AssetStandardBox" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="51399" class="elementor elementor-51399 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-627caa80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="627caa80" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60246828" data-id="60246828" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf2da2e elementor-widget elementor-widget-heading" data-id="cf2da2e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Download Now</h2> </div> </div> <div class="elementor-element elementor-element-6a55c241 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="6a55c241" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-4087d3b elementor-widget__width-inherit elementor-widget elementor-widget-shortcode" data-id="4087d3b" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "23836458", formId: "b859dceb-4ef1-4f4c-b3da-36f173a21852" }); 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Food/Beverage/Restaurants</option> <option value="Retailer: Grocery">Retailer: Grocery</option> <option value="Retailer: Home Center/Hardware">Retailer: Home Center/Hardware</option> <option value="Retailer: Home Furnishings">Retailer: Home Furnishings</option> <option value="Retailer: Hospitality">Retailer: Hospitality</option> <option value="Retailer: Specialty">Retailer: Specialty</option> <option value="Retailer: Sporting Goods/Outdoors">Retailer: Sporting Goods/Outdoors</option> <option value="Retailer: Other">Retailer: Other</option> <option value="Consumer Product Supplier">Consumer Product Supplier</option> <option value="Non-Retailer: Analyst/Consultant">Non-Retailer: Analyst/Consultant</option> <option value="Non-Retailer: Solution Provider">Non-Retailer: Solution Provider</option> <option value="Non-Retailer: Student/Faculty">Non-Retailer: Student/Faculty</option> <option value="Non-Retailer: Other">Non-Retailer: Other</option> </select> </div> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_1 elementor-col-100"> <div style="margin:10px 20px; text-align: center; font-size: .7em; line-height: 1.5em; "> Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our <a href="https://www.emeraldx.com/privacy-policy/" target="_blank">Privacy Policy</a> and <a href="https://www.emeraldx.com/terms-of-use/" target="_blank">Terms of Use</a> for more information on our policies. </div> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-latestFormOptIn elementor-col-100"> <input size="1" type="hidden" name="form_fields[latestFormOptIn]" id="form-field-latestFormOptIn" class="elementor-field elementor-size-sm elementor-field-textual" value="RTP Subscription Form on: 11/27/2024 9:44 PM"> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-rTPNewsletterOptIn elementor-col-100"> <input size="1" type="hidden" name="form_fields[rTPNewsletterOptIn]" id="form-field-rTPNewsletterOptIn" class="elementor-field elementor-size-sm elementor-field-textual" value="True"> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-rTPResourcesEventsOptIn elementor-col-100"> <input size="1" type="hidden" name="form_fields[rTPResourcesEventsOptIn]" id="form-field-rTPResourcesEventsOptIn" class="elementor-field elementor-size-sm elementor-field-textual" value="True"> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-designRetailOptIn elementor-col-100"> <input size="1" type="hidden" name="form_fields[designRetailOptIn]" id="form-field-designRetailOptIn" class="elementor-field elementor-size-sm elementor-field-textual" value="True"> </div> <div class="elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-customWebhookID elementor-col-100"> <input size="1" type="hidden" name="form_fields[customWebhookID]" id="form-field-customWebhookID" class="elementor-field elementor-size-sm elementor-field-textual" value="RTPSubscriptionFormStep1"> </div> <div class="elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-reCAPTCHA elementor-col-100"> <div class="elementor-field" id="form-field-reCAPTCHA"><div class="elementor-g-recaptcha" data-sitekey="6LfgEdUUAAAAAC3JmpuZujcNrmZWAV5Jb8XTMB-A" data-type="v2_checkbox" data-theme="light" data-size="normal"></div></div> </div> <div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button class="elementor-button elementor-size-sm" type="submit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="far fa-envelope"></i> </span> <span class="elementor-button-text">Subscribe</span> </span> </button> </div> </div> </form> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a851884 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a851884" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16f96a2" data-id="16f96a2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-d4685ad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d4685ad" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6bcb215" data-id="6bcb215" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-98f0844 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="98f0844" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> General </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-7383b50 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="7383b50" data-element_type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-7383b50" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55236"><a href="https://www.retailtouchpoints.com/articles" class="elementor-item">Articles</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-resources_c menu-item-55237"><a href="https://www.retailtouchpoints.com/resources" class="elementor-item">Resources</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55238"><a href="https://retailtouchpoints.com/events" class="elementor-item">Events</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55240"><a href="https://retailtouchpoints.com/touchpoints-tv" class="elementor-item">Video</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55239"><a href="https://retailtouchpoints.com/podcasts" class="elementor-item">Podcast</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-blog menu-item-55241"><a href="https://www.retailtouchpoints.com/blog" class="elementor-item">Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-70614"><a href="https://www.retailtouchpoints.com/subscribe" class="elementor-item">Subscribe</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-7383b50" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55236"><a href="https://www.retailtouchpoints.com/articles" class="elementor-item" tabindex="-1">Articles</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-resources_c menu-item-55237"><a href="https://www.retailtouchpoints.com/resources" class="elementor-item" tabindex="-1">Resources</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55238"><a href="https://retailtouchpoints.com/events" class="elementor-item" tabindex="-1">Events</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55240"><a href="https://retailtouchpoints.com/touchpoints-tv" class="elementor-item" tabindex="-1">Video</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55239"><a href="https://retailtouchpoints.com/podcasts" class="elementor-item" tabindex="-1">Podcast</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-blog menu-item-55241"><a href="https://www.retailtouchpoints.com/blog" class="elementor-item" tabindex="-1">Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-70614"><a href="https://www.retailtouchpoints.com/subscribe" class="elementor-item" tabindex="-1">Subscribe</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4eae414" data-id="4eae414" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf16bd0 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="bf16bd0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> Articles </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-c3d62e6 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="c3d62e6" data-element_type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-c3d62e6" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55227"><a href="https://www.retailtouchpoints.com/topics/customer-experience" class="elementor-item">Customer Experience</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55228"><a href="https://www.retailtouchpoints.com/topics/digital-commerce" class="elementor-item">Digital Commerce</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55229"><a href="https://www.retailtouchpoints.com/topics/digital-marketing" class="elementor-item">Digital Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55230"><a href="https://www.retailtouchpoints.com/topics/omnichannel-alignment" class="elementor-item">Omnichannel Alignment</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55231"><a href="https://www.retailtouchpoints.com/topics/personalization" class="elementor-item">Personalization</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55235"><a href="https://www.retailtouchpoints.com/topics/store-operations" class="elementor-item">Store Operations</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55232"><a href="https://www.retailtouchpoints.com/articles" class="elementor-item">View More →</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-c3d62e6" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55227"><a href="https://www.retailtouchpoints.com/topics/customer-experience" class="elementor-item" tabindex="-1">Customer Experience</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55228"><a href="https://www.retailtouchpoints.com/topics/digital-commerce" class="elementor-item" tabindex="-1">Digital Commerce</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55229"><a href="https://www.retailtouchpoints.com/topics/digital-marketing" class="elementor-item" tabindex="-1">Digital Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55230"><a href="https://www.retailtouchpoints.com/topics/omnichannel-alignment" class="elementor-item" tabindex="-1">Omnichannel Alignment</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55231"><a href="https://www.retailtouchpoints.com/topics/personalization" class="elementor-item" tabindex="-1">Personalization</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-55235"><a href="https://www.retailtouchpoints.com/topics/store-operations" class="elementor-item" tabindex="-1">Store Operations</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55232"><a href="https://www.retailtouchpoints.com/articles" class="elementor-item" tabindex="-1">View More →</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-0491407" data-id="0491407" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-db7e2ed elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="db7e2ed" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> Resources </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-f79b5df elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="f79b5df" data-element_type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-f79b5df" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55474"><a href="https://www.retailtouchpoints.com/resources/type/webinar" class="elementor-item">Webinars</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55479"><a href="https://www.retailtouchpoints.com/resources/type/report" class="elementor-item">Reports</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55478"><a href="https://www.retailtouchpoints.com/resources/type/research" class="elementor-item">Research</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55475"><a href="https://www.retailtouchpoints.com/resources/type/e-book" class="elementor-item">E-books</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55476"><a href="https://www.retailtouchpoints.com/resources/type/ipaper" class="elementor-item">iPapers</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55483"><a href="https://www.retailtouchpoints.com/resources/type/infographic" class="elementor-item">Infographics</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-resources_c menu-item-55480"><a href="https://www.retailtouchpoints.com/resources" class="elementor-item">View More →</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-f79b5df" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55474"><a href="https://www.retailtouchpoints.com/resources/type/webinar" class="elementor-item" tabindex="-1">Webinars</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55479"><a href="https://www.retailtouchpoints.com/resources/type/report" class="elementor-item" tabindex="-1">Reports</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55478"><a href="https://www.retailtouchpoints.com/resources/type/research" class="elementor-item" tabindex="-1">Research</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55475"><a href="https://www.retailtouchpoints.com/resources/type/e-book" class="elementor-item" tabindex="-1">E-books</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55476"><a href="https://www.retailtouchpoints.com/resources/type/ipaper" class="elementor-item" tabindex="-1">iPapers</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-resources_tax_format menu-item-55483"><a href="https://www.retailtouchpoints.com/resources/type/infographic" class="elementor-item" tabindex="-1">Infographics</a></li> <li class="menu-item menu-item-type-post_type_archive menu-item-object-resources_c menu-item-55480"><a href="https://www.retailtouchpoints.com/resources" class="elementor-item" tabindex="-1">View More →</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-8a2e59e" data-id="8a2e59e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8a05538 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="8a05538" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> About Us </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-b471c36 elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="b471c36" data-element_type="widget" data-settings="{"layout":"vertical","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-b471c36" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55610"><a href="https://www.retailtouchpoints.com/about" class="elementor-item">Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55542"><a href="https://retailtouchpoints.com/about/#OurTeam" class="elementor-item elementor-item-anchor">Our Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55608"><a href="https://www.retailtouchpoints.com/advisory-board" class="elementor-item">Advisory Board</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66198"><a href="https://www.retailtouchpoints.com/awards" class="elementor-item">Awards</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55543"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor">Editorial Calendar</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1ODMzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor">Advertise / Media Kit</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-b471c36" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55610"><a href="https://www.retailtouchpoints.com/about" class="elementor-item" tabindex="-1">Overview</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55542"><a href="https://retailtouchpoints.com/about/#OurTeam" class="elementor-item elementor-item-anchor" tabindex="-1">Our Team</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55608"><a href="https://www.retailtouchpoints.com/advisory-board" class="elementor-item" tabindex="-1">Advisory Board</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66198"><a href="https://www.retailtouchpoints.com/awards" class="elementor-item" tabindex="-1">Awards</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55543"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1NzQzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor" tabindex="-1">Editorial Calendar</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55544"><a href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjU1ODMzIiwidG9nZ2xlIjpmYWxzZX0%3D" class="elementor-item elementor-item-anchor" tabindex="-1">Advertise / Media Kit</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-95dc68f" data-id="95dc68f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0f7e07f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left animated-fast elementor-invisible elementor-widget elementor-widget-divider" data-id="0f7e07f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":50}" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> <span class="elementor-divider__text elementor-divider__element"> Contact Us </span> </span> </div> </div> </div> <div class="elementor-element elementor-element-ea7017c elementor-widget elementor-widget-text-editor" data-id="ea7017c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Address:</strong><br />100 Broadway, 14th Floor<br />New York, NY 10005</p><p><strong>Phone:</strong><br />1.888.603.3626</p><p><strong>Email:</strong><br />info [at] retailtouchpoints.com</p><p><strong>Social:</strong></p> </div> </div> <div class="elementor-element elementor-element-5d6a409 elementor-shape-circle elementor-widget__width-auto elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="5d6a409" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-0badd17" href="https://www.linkedin.com/company/retail-touchpoints" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-animation-shrink elementor-repeater-item-4446e51" href="https://twitter.com/rtouchpoints" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" id="Layer_1" x="0px" y="0px" viewBox="0 0 1200 1227" style="enable-background:new 0 0 1200 1227;" xml:space="preserve"><style type="text/css"> .st0{fill:#051934;}</style><path class="st0" d="M714.2,519.3L1160.9,0H1055L667.1,450.9L357.3,0H0l468.5,681.8L0,1226.4h105.9l409.6-476.2l327.2,476.2H1200 L714.2,519.3L714.2,519.3z M569.2,687.8l-47.5-67.9L144,79.7h162.6l304.8,436l47.5,67.9l396.2,566.7H892.5L569.2,687.8L569.2,687.8z "></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-animation-shrink elementor-repeater-item-d7573e0" href="https://www.facebook.com/RetailTouchPoints/" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-shrink elementor-repeater-item-fa4d835" href="https://www.instagram.com/rtouchpoints/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-shrink elementor-repeater-item-05600f2" href="https://www.youtube.com/retailtouchpoints" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4605a8f5 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4605a8f5" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-377c6d73" data-id="377c6d73" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78eed774 elementor-widget elementor-widget-image" data-id="78eed774" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://emeraldx.com"> <img width="600" height="171" data-src="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-600x171.png" class="attachment-medium size-medium wp-image-110565 lazyload" alt="Powered by Emerald" data-srcset="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-600x171.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-768x219.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO.png 1250w" data-sizes="(max-width: 600px) 100vw, 600px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600/171;" /><noscript><img width="600" height="171" src="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-600x171.png" class="attachment-medium size-medium wp-image-110565" alt="Powered by Emerald" srcset="https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-600x171.png 600w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO-768x219.png 768w, https://www.retailtouchpoints.com/wp-content/uploads/2019/10/Emerald_Logo_Endorsement_KO.png 1250w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7976465f" data-id="7976465f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7602d1d4 elementor-widget elementor-widget-text-editor" data-id="7602d1d4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="https://www.emeraldx.com/about/" title="about" style="padding-right: 10px;" target="_blank">ABOUT</a><a href="https://www.emeraldx.com/careers/" title="careers" style="padding-right: 10px;" target="_blank">CAREERS</a><a href="http://emeraldx.com/authorized-service-providers/" title="authorized-service-providers" style="padding-right: 10px;" target="_blank">AUTHORIZED SERVICE PROVIDERS</a><a href="#" title="your-privacy-choices" class="ot-sdk-show-settings" style="padding-right: 10px;" target="_blank">Your Privacy Choices</a><a href="https://www.emeraldx.com/terms-of-use/" title="terms-of-use" style="padding-right: 10px;" target="_blank">TERMS OF USE</a><a href="https://www.emeraldx.com/privacy-policy/" title="privacy-policy" style="padding-right: 10px;" target="_blank">PRIVACY POLICY</a> </div> </div> <div class="elementor-element elementor-element-12c5a9b9 elementor-widget elementor-widget-text-editor" data-id="12c5a9b9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="footer-copyright">© 2024 <a href=" https://www.emeraldx.com" target="_blank">Emerald X, LLC.</a> All Rights Reserved</div> </div> </div> </div> </div> </div> </section> </div> <script type='text/javascript'> /* <![CDATA[ */ var hasJetBlogPlaylist = 0; /* ]]> */ </script> <script src="https://cdn.jsdelivr.net/gh/Reach-Marketing/emx-hubspot@main/emerald-form-privacy.js"></script> <script type="text/x-template" id="mobile-menu-item-template"><li :id="'jet-mobile-menu-item-'+itemDataObject.itemId" :class="itemClasses" > <div class="jet-mobile-menu__item-inner" tabindex="0" :aria-label="itemDataObject.name" aria-expanded="false" v-on:click="itemSubHandler" v-on:keyup.enter="itemSubHandler" > <a :class="itemLinkClasses" 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data-elementor-settings="{"a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1775320 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1775320" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854bfa5" data-id="854bfa5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f5ad377 elementor-widget elementor-widget-heading" data-id="f5ad377" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Access The Media Kit</h3> </div> </div> <div class="elementor-element elementor-element-ed9c898 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="ed9c898" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-a9ca0c7 elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="a9ca0c7" data-element_type="widget" data-settings="{"_animation":"none","step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"> <div class="elementor-widget-container"> <textarea class="cfef_logic_data_js cfef-hidden"></textarea> <form class="elementor-form" method="post" name="Media Kit Request"> <input type="hidden" name="post_id" value="55833"/> <input type="hidden" name="form_id" value="a9ca0c7"/> <input type="hidden" name="referer_title" value="The State of B2B Ecommerce: How Investments in CX and AI Are Driving Sector Growth - Retail TouchPoints" /> <input type="hidden" name="queried_id" value="147237"/> <div class="elementor-form-fields-wrapper elementor-labels-"> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-FirstName elementor-col-50 elementor-field-required"> <label for="form-field-FirstName" class="elementor-field-label elementor-screen-only"> First Name* </label> <input size="1" type="text" name="form_fields[FirstName]" id="form-field-FirstName" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="First Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-LastName elementor-col-50 elementor-field-required"> <label for="form-field-LastName" class="elementor-field-label elementor-screen-only"> Last Name* </label> <input size="1" type="text" name="form_fields[LastName]" id="form-field-LastName" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Last Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Title elementor-col-50 elementor-field-required"> <label for="form-field-Title" class="elementor-field-label elementor-screen-only"> Job Title* </label> <input size="1" type="text" name="form_fields[Title]" id="form-field-Title" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Job Title" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Company elementor-col-50 elementor-field-required"> <label for="form-field-Company" class="elementor-field-label elementor-screen-only"> Company Name* </label> <input size="1" type="text" name="form_fields[Company]" id="form-field-Company" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Company Name" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-Email elementor-col-50 elementor-field-required"> <label for="form-field-Email" class="elementor-field-label elementor-screen-only"> Email* </label> <input size="1" type="email" name="form_fields[Email]" id="form-field-Email" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Email" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Phone elementor-col-50 elementor-field-required"> <label for="form-field-Phone" class="elementor-field-label elementor-screen-only"> Phone Number* </label> <input size="1" type="text" name="form_fields[Phone]" id="form-field-Phone" class="elementor-field elementor-size-xs elementor-field-textual" placeholder="Phone Number" required="required" aria-required="true"> </div> <div class="elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_4 elementor-col-100"> <h4 style=" margin:10px 0 -10px 0; padding:0; font-size: 1.2rem; font-family: Montserrat; text-transform: uppercase;">Interests:</h4> </div> <div class="elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-contactFormMessage elementor-col-100"> <label for="form-field-contactFormMessage" class="elementor-field-label elementor-screen-only"> Interests* </label> <div class="elementor-field-subgroup "><span class="elementor-field-option"><input type="checkbox" value="Retail Innovation Conference & Expo (Live Event)" id="form-field-contactFormMessage-0" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-0">Retail Innovation Conference & Expo (Live Event)</label></span><span class="elementor-field-option"><input type="checkbox" value="Webinars or Webinar Series (Online)" id="form-field-contactFormMessage-1" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-1">Webinars or Webinar Series (Online)</label></span><span class="elementor-field-option"><input type="checkbox" value="Custom Content Creation" id="form-field-contactFormMessage-2" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-2">Custom Content Creation</label></span><span class="elementor-field-option"><input type="checkbox" value="Lead Generation Campaigns" id="form-field-contactFormMessage-3" name="form_fields[contactFormMessage][]"> <label for="form-field-contactFormMessage-3">Lead Generation Campaigns</label></span><span class="elementor-field-option"><input type="checkbox" value="Display Advertising" 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