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stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" class="jsx-2409809580"><g id="Being-Copy-67" transform="translate(-42.000000, -88.000000)" fill="#000000" class="jsx-2409809580"><g id="Group-8" transform="translate(70.284271, 116.284271) rotate(90.000000) translate(-70.284271, -116.284271) translate(42.000000, 88.000000)" class="jsx-2409809580"><path d="M48.2842712,15.5269119 L48.2842712,45.2842712 C48.2842712,46.9411255 46.9411255,48.2842712 45.2842712,48.2842712 L15.5269119,48.2842712 C13.8700577,48.2842712 12.5269119,46.9411255 12.5269119,45.2842712 C12.5269119,44.4886218 12.8429825,43.72556 13.4055916,43.1629509 L43.1629509,13.4055916 C44.3345238,12.2340187 46.2340187,12.2340187 47.4055916,13.4055916 C47.9682007,13.9682007 48.2842712,14.7312625 48.2842712,15.5269119 Z" id="Rectangle-Copy-5" transform="translate(28.284271, 28.284271) rotate(45.000000) translate(-28.284271, -28.284271) " class="jsx-2409809580"></path></g></g></g></svg></div></a><div class="jsx-1455114264 content"><div class="jsx-1077011844 anim-block"><div class="jsx-1732119777 block block--headline-text flex--center"><div class="jsx-1732119777"><div class="jsx-1732119777 headline"><h2 class="headline--l text-l">Forward Project</h2><p></p></div><h3 class="jsx-3467050146 headline--s text-m">Nonprofits rely on donations to operate, but most small organizations don’t have the opportunity to grow capacity quickly. Few of them have resources or staff dedicated to growth. In fact, the costs associated with fundraising are often disparaged as “overhead.” Which is to say: the very elements that allow nonprofits to grow are seen as unnecessary.</h3><p></p></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-1256814503 block--extended-image block"><div class="jsx-2336867448 image"><picture class="jsx-2336867448"><source srcset="//images.ctfassets.net/6sizcg8sfada/38guTI8KFWaO1Sh8vC1swl/86f8127d9e6765a0deb5d85eaa06ec3b/190807_ASA_Central_WildGrainPhotography_048__1___1_.jpeg?w=800&q=90&fm=webp" media="(max-width: 799px)" class="jsx-2336867448"/><source srcset="//images.ctfassets.net/6sizcg8sfada/38guTI8KFWaO1Sh8vC1swl/86f8127d9e6765a0deb5d85eaa06ec3b/190807_ASA_Central_WildGrainPhotography_048__1___1_.jpeg?w=1600&q=90&fm=webp" media="(min-width: 800px)" class="jsx-2336867448"/><img src="//images.ctfassets.net/6sizcg8sfada/38guTI8KFWaO1Sh8vC1swl/86f8127d9e6765a0deb5d85eaa06ec3b/190807_ASA_Central_WildGrainPhotography_048__1___1_.jpeg?w=800&q=90&fm=webp" alt="" class="jsx-2336867448"/></picture></div><h6 class="jsx-3731904874 text-xs caption">Rebecca Serna, executive director of the Atlanta Bicycle Coalition, a 2020 grantee</h6></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-3946373031 block block--centered-text flex--center"><div class="jsx-3946373031 text-section"><h3 class="jsx-3467050146 headline--s text-m">We think that’s backwards. At Mailchimp, we want to give effective organizations the power to grow. So, we designed a program to do just that.</h3><p></p></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-3960110732 block block--half-text-half-image"><div class="jsx-1196472869 half-section-layout"><div class="jsx-1196472869 half-section flex--center"><div class="jsx-1196472869"><div class="jsx-3960110732 half-section-image"><div class="jsx-197708372 image"><picture class="jsx-197708372"><source srcset="//images.ctfassets.net/6sizcg8sfada/pdF9eQHsDVGk1rJmzvf36/66bc38c1a35bd44ff3eb1e2ef91b1632/reImagineATL-finalcut.mp4.00_00_09_10.Still002.jpg?w=600&q=85&fm=webp" media="(max-width: 799px)" class="jsx-197708372"/><source srcset="//images.ctfassets.net/6sizcg8sfada/pdF9eQHsDVGk1rJmzvf36/66bc38c1a35bd44ff3eb1e2ef91b1632/reImagineATL-finalcut.mp4.00_00_09_10.Still002.jpg?w=1200&q=85&fm=webp" media="(min-width: 800px)" class="jsx-197708372"/><img src="//images.ctfassets.net/6sizcg8sfada/pdF9eQHsDVGk1rJmzvf36/66bc38c1a35bd44ff3eb1e2ef91b1632/reImagineATL-finalcut.mp4.00_00_09_10.Still002.jpg?w=600&q=85&fm=webp" alt="" class="jsx-197708372"/></picture></div><h6 class="jsx-3731904874 text-xs caption">A student at Re:imagine/ATL, a 2020 grantee</h6></div></div></div><div class="jsx-1196472869 half-section flex--center"><div class="jsx-1196472869"><p>The Forward Project is a $750,000 grant program that helps a cohort of traditionally overlooked social enterprises accelerate their community impact work in metro-Atlanta over the course of 3 years. A diverse investment committee of expert peers chose the Forward Project’s first 3 grantees.</p><p>The program aims to directly address the obstacles many small organizations face when trying to build their social impact organizational capacity. And while other philanthropic grants often come with constraints on how the money can be used, Forward Project funds are unrestricted. </p></div></div></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-3960110732 block block--half-text-half-image"><div class="jsx-1196472869 half-section-layout"><div class="jsx-1196472869 half-section flex--center"><div class="jsx-1196472869"><p>We partnered with Purpose Possible to develop a custom strategy for each organization’s growth. In 2021 we awarded grants to College AIM, The Counter Narrative Project, and the Hand Heart and Soul Project/Little Ones Learning Center.</p></div></div><div class="jsx-1196472869 half-section flex--center"><div class="jsx-1196472869"><div class="jsx-3960110732 half-section-image"><div class="jsx-197708372 image"><picture class="jsx-197708372"><source srcset="//images.ctfassets.net/6sizcg8sfada/5h42flPdi2rWnPiKxNJ6oP/d57e85fb29b5f321eecca27868df2b28/Atlanta_Streets_Alive_Crosstown_June_9__2019_-_Steve_Eberhardt-49__1_.jpeg?w=600&q=85&fm=webp" media="(max-width: 799px)" class="jsx-197708372"/><source srcset="//images.ctfassets.net/6sizcg8sfada/5h42flPdi2rWnPiKxNJ6oP/d57e85fb29b5f321eecca27868df2b28/Atlanta_Streets_Alive_Crosstown_June_9__2019_-_Steve_Eberhardt-49__1_.jpeg?w=1200&q=85&fm=webp" media="(min-width: 800px)" class="jsx-197708372"/><img src="//images.ctfassets.net/6sizcg8sfada/5h42flPdi2rWnPiKxNJ6oP/d57e85fb29b5f321eecca27868df2b28/Atlanta_Streets_Alive_Crosstown_June_9__2019_-_Steve_Eberhardt-49__1_.jpeg?w=600&q=85&fm=webp" alt="" class="jsx-197708372"/></picture></div><h6 class="jsx-3731904874 text-xs caption">Atlanta Streets Alive, one of the signature events by 2020 grantee Atlanta Bicycle Coalition </h6></div></div></div></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-655792239 block block--headline-subhead-text flex--center"><div class="jsx-655792239"><div class="jsx-655792239 headline"><h2 class="headline--l text-l">College Aim</h2><p></p></div><div class="jsx-655792239 subhead"><h3 class="jsx-3467050146 headline--s text-m"><a href="http://collegeaim.org" target="_blank"><u>College AIM</u></a> envisions a day when every student in Greater Atlanta can equally access and achieve postsecondary success.</h3><p></p></div><p>College AIM will use the new investment to place more high-quality college access professionals in their partner schools and advocate for a more equitable postsecondary landscape.</p></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-655792239 block block--headline-subhead-text flex--center"><div class="jsx-655792239"><div class="jsx-655792239 headline"><h2 class="headline--l text-l">Counter Narrative Project</h2><p></p></div><div class="jsx-655792239 subhead"><h3 class="jsx-3467050146 headline--s text-m">Founded by Charles Stephens in 2014, the <a href="https://www.thecounternarrative.org" target="_blank">Counter Narrative Project</a> works to realize an Atlanta where Black gay men and the broader Black LGBTQ community, have greater acceptance in their communities.</h3><p></p></div><p>CNP will invest the Forward Project grant in their digital mobilization strategy and develop content that fights stigma, while strengthening their capacity for fundraising.</p></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-655792239 block block--headline-subhead-text flex--center"><div class="jsx-655792239"><div class="jsx-655792239 headline"><h2 class="headline--l text-l">Hand, Heart and Soul Project & Little Ones Learning Center </h2><p></p></div><div class="jsx-655792239 subhead"><h3 class="jsx-3467050146 headline--s text-m"><a href="https://handheartsoulproject.org" target="_blank"><u>Hand, Heart and Soul Project</u></a> & <a href="https://www.littleoneslearningcenterga.com" target="_blank"><u>Little Ones Learning Center</u></a> have forged an innovative partnership between a for-profit and non-profit to help strengthen food security by bringing fresh, nutrient-dense to families also seeking childcare.</h3><p></p></div><p>The partnership, led by HHSP co-creator Wande Okunoren-Meadows, will leverage the Forward Project grant to open a new learning center in Clayton County that provides holistic programs focused on health, education, wellness, and nutrition.</p></div></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-1256814503 block--extended-image block"><div class="jsx-299844605 image"><picture class="jsx-299844605"><source srcset="//images.ctfassets.net/6sizcg8sfada/5e6732v8KcPHU4jvBcMOmH/9b60db2831f5e42b9672929e36b893b8/reImagineATL-finalcut.mp4.00_00_11_28.Still004.jpg?w=800&q=90&fm=webp" media="(max-width: 799px)" class="jsx-299844605"/><source srcset="//images.ctfassets.net/6sizcg8sfada/5e6732v8KcPHU4jvBcMOmH/9b60db2831f5e42b9672929e36b893b8/reImagineATL-finalcut.mp4.00_00_11_28.Still004.jpg?w=1600&q=90&fm=webp" media="(min-width: 800px)" class="jsx-299844605"/><img src="//images.ctfassets.net/6sizcg8sfada/5e6732v8KcPHU4jvBcMOmH/9b60db2831f5e42b9672929e36b893b8/reImagineATL-finalcut.mp4.00_00_11_28.Still004.jpg?w=800&q=90&fm=webp" alt="" class="jsx-299844605"/></picture></div><h6 class="jsx-3731904874 text-xs caption">New caption: Filming video with Re:imagine/ATL, a 2020 grantee</h6></div></div><div class="jsx-1077011844 anim-block"><div class="jsx-3946373031 block block--centered-text flex--center"><div class="jsx-3946373031 text-section"><h3 class="jsx-3467050146 headline--s text-m">We’re excited to help local nonprofits with the Forward Project. Their experiences will help Mailchimp shape the program for future organizations looking to increase their impact. </h3><p></p></div></div></div></div><div class="view-more-section"><h4 class="text-l cooper">More Programs</h4><div class="jsx-3713180733 case-study-list-item elevate "><div class="jsx-3713180733 video-container flex--center"><img src="//images.ctfassets.net/6sizcg8sfada/6mVF9BMEM0NOFSZEB9tsod/2d94e7c5efd578becd9a34697838265a/Community_College_Alpha-02.gif" alt="" class="jsx-3713180733"/></div><h3 class="jsx-3467050146 headline--s text-m">Mailchimp Community College</h3><div class="jsx-3713180733 flex--center"><a href="/givewhereyoulive/mailchimp-community-college"><div class="jsx-1816380328 pill-button invert"><h6 class="jsx-1816380328 text-xs">Learn More</h6><div class="jsx-1816380328 backdrop"></div></div></a></div></div><div class="jsx-3713180733 case-study-list-item elevate "><div class="jsx-3713180733 video-container flex--center"><img src="//images.ctfassets.net/6sizcg8sfada/4kXPVltDPWYSPnhVNBEFU0/b44016af969898f58de9b6340403f6c2/Launchpad_Alpha_02.gif" alt="" class="jsx-3713180733"/></div><h3 class="jsx-3467050146 headline--s text-m">Launchpad</h3><div class="jsx-3713180733 flex--center"><a href="/givewhereyoulive/launchpad"><div class="jsx-1816380328 pill-button invert"><h6 class="jsx-1816380328 text-xs">Learn More</h6><div class="jsx-1816380328 backdrop"></div></div></a></div></div><div class="jsx-3713180733 case-study-list-item elevate center"><div class="jsx-3713180733 video-container flex--center"><img src="//images.ctfassets.net/6sizcg8sfada/2R9NUBrrwdhAJNcWAat2GR/fabd7ad597d4a66f0854f3be4919ddd1/PowertoGrow_Alpha-02.gif" alt="" class="jsx-3713180733"/></div><h3 class="jsx-3467050146 headline--s text-m">Forward Project</h3><div class="jsx-3713180733 flex--center"><a aria-current="page" class="" href="/givewhereyoulive/forward-project"><div class="jsx-1816380328 pill-button invert"><h6 class="jsx-1816380328 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